INNOVATIE STRATEGIE - XANA FERREIRA CHICANO

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THE COMMUNICATION.HOW TOCOMMUNICATE?INNOVATIE STRATEGIE.SKIN DEEP by Glossier.57.
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INNOVATIESTRATEGIE.Glossier.
Page 4: THE BRAND.WHO’SGLOSSIER?INNOVATIE
Page 8: THE BRAND.‘HET IS GLOSSIER’S DO
Page 12: THE TARGETGROUP.Who are these girls
Page 16: THE SCENARIO.THESCENARIO.INNOVATIE
Page 20: THE CHANGE TO LEAD.THE CHANGETO LEA
Page 24: THE CHANGE TO LEAD.‘GLOSSIER KAN
Page 28: THE CONCEPT - A SERVICE CONCEPT.SKI
Page 32: THE PROTOTYPE - A SERVICE CONCEPT.T
Page 36: THE PROTOTYPE - A SERVICE CONCEPT.T
Page 40: THE PROTOTYPE - A SERVICE CONCEPT.H
Page 44: THE PROTOTYPE - PROGRAM OF REQUIREM
Page 48: REASON TO BELIEVE.REASON TOBELIEVE.
Page 52: THE BENEFITS.THEBENEFITS.INNOVATIE
Page 58: THE COMMUNICATION - COMMUNICATION G
Page 62: THE COMMUNICATION - OUTSIDE COMMUNI
Page 66: THE COMMUNICATION - DIGITAL COMMUNI
Page 70: THE COMMUNICATION - CUSTOMER JOURNE
Page 74: BUSINESSMODEL.Value proposition.$$T
Page 78: BUSINESSMODEL.‘IK BEN BEREID OM V
Page 82: THE SOURCES.THE SOURCES& METHODS.IN
Page 86: THE SOURCES.The Sources & Methods.C
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INNOVATIE STRATEGIE - XANA FERREIRA CHICANO

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