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June 2021 - Bay of Plenty Business News

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

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12 BAY OF PLENTY BUSINESS NEWS May <strong>2021</strong><br />

Xero explores leadership training options with Jason,<br />

Leah and the team <strong>of</strong> SMYD Chartered Accounts.<br />

Getting the most<br />

OUT OF YOUR PEOPLE AND YOUR BUSINESS<br />

By CRAIG HUDSON<br />

I was recently asked, how do you balance looking<br />

after your people with the need to deliver<br />

commercial value? Simple – these two things are<br />

not mutually exclusive. You can be successful in<br />

business without compromising your ability to<br />

be human.<br />

I go by the adage, “where focus goes, energy<br />

flows”. If you can focus on the building blocks <strong>of</strong><br />

success, such as developing your people, instead<br />

<strong>of</strong> success alone, then success will follow. I<br />

believe people are the most valuable resource in<br />

a business and should be the core <strong>of</strong> everything<br />

we do.<br />

The Xero leadership team went down to Waihi<br />

recently for a planning session, and there I met<br />

with Jason and Leah from SMYD Chartered<br />

Accountants, who were a finalist in the Small<br />

Partner <strong>of</strong> the Year category in the 2020 Xero<br />

Awards. We had a kōrero about wellbeing and<br />

the impact <strong>of</strong> this on business.<br />

When he and his wife Leah started their<br />

accounting practice, they had one major focus in<br />

mind – a better lifestyle and ultimate wellbeing<br />

for themselves and their family. Now that they<br />

have expanded to a larger team, they have kept<br />

employee wellbeing top <strong>of</strong> mind – allowing<br />

staff to work flexible hours, and remotely from<br />

home -–meaning they can all put their family<br />

and lifestyle commitments first, and work around<br />

those.<br />

Jason said by putting their people first, they have<br />

built an extremely loyal, motivated and engaged<br />

team who really care about their clients. And in<br />

turn, they’ve seen exponential business growth.<br />

In fact, they’ve never needed to advertise<br />

SMYD’s services because word-<strong>of</strong>-mouth is so<br />

powerful for them. And I believe that comes<br />

down to focusing on the fact that people and<br />

Craig Hudson, Managing Director New<br />

Zealand and Pacific Islands, Xero<br />

their wellbeing are at the heart <strong>of</strong> their business.<br />

Looking after your people’s wellbeing should be<br />

a priority for small business leaders. If you’re not<br />

convinced, let me give you the business case.<br />

Research commissioned by Xero and conducted<br />

by the New Zealand Institute <strong>of</strong> Economic<br />

Research (NZIER) shows that for every dollar<br />

invested in organisational wellbeing, employers<br />

can get up to $12 back.<br />

This return comes from avoiding the negative<br />

impacts <strong>of</strong> poor wellbeing, by creating a positive<br />

culture in the workplace that supports the<br />

physical and mental health <strong>of</strong> staff. It doesn’t<br />

need to take a lot <strong>of</strong> time or money. It can be as<br />

simple as having one-on-one conversations with<br />

your team to get to know them better.<br />

Taking an interest in their lives – and sharing<br />

more about your own – will help build a more<br />

open and trusted environment where people feel<br />

comfortable sharing things with you.<br />

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