June 2021 - Bay of Plenty Business News

bopbusinesspublications

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

JUNE 2021 VOLUME 5: ISSUE 6

WWW.BOPBUSINESSNEWS.CO.NZ

FACEBOOK.COM/BAYOFPLENTYBUSINESSNEWS

LIFTOUT

Delve into

Tech.

IN THE BAY

Explore the way

Bay tech firms have

fought back during the

pandemic in our guide to

technology and innovation.

(See pages 9 to 16)

investment

Craigs draws a strong

crowd to discuss

investment options.


P3

franchising

Know your master.

P7

credit control

Mind your relationships.

P21

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2 BAY OF PLENTY BUSINESS NEWS June 2021

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June 2021 BAY OF PLENTY BUSINESS NEWS 3

Craigs draws

strong crowd

at Trustpower

Baypark

Mark Lister offers explanation to Craigs clients.

By DAVID PORTER

Craigs Investment Partners drew

a stellar crowd to its recent

state of the nation address at

Trustpower Bay Venues, with some

850 RSVPs.

According to the keynote speaker

Mark Lister, head of private wealth

research, he does some 40-odd presentations

a year across New Zealand,

including areas where Craigs IP

doesn’t have branches, but does still

have a strong client base.

The sessions are pitched at Craig

IP’s investment clients, but Lister

spoke with Bay of Plenty Business

News on the record before the event

began.

The sessions are designed to give

the firm’s clients an insight into how

the company thinks markets are tracking,

as well as offering insights into

the housing and stock markets, and of

course currency developments.

Lister said that there was a feeling

amongst many people, especially in

the business community, that there

wasn’t as much business or real world

experience in the current Labour government

as some voters would have

liked.

“You have got quite a lot of career

politicians, which is a little bit risky

when they haven’t really had to run a

real business,” Lister said.

Having said that, Lister noted he

met regularly with prime minister

Jacinda Ardern and finance minister

Grant Robertson, and regarded them

as very moderate.

“They’re not the government of

transformational change,” he said.

“They’re very similar on the political

spectrum to the [previous National]

Key government and there’s not a lot

of rocking the boat.”

Lister said that while plenty of

National supporters might have

been disappointed by the election,

it appeared the Ardern government

would be in for some time, based on

its current popularity.

Basically the Craigs IP events are

an opportunity to explain to clients

the reasoning behind their investment

strategies.

“From an investment perspective,

politics is important because it sets

the scene for the economy, but the

economy is a beast of its own,” Lister

said.

Businesses will do what they do

and politicians are only one small part

of the scene. So you never build your

investment strategy around the political

environment.”

Housing a key issue

A key issue for many New Zealanders

remains housing, which is continuing

to rise.

“I think it will continue to steadily

drift higher, although I think from

here the pace of gains will slow down.

The market has had a big runup in the

last 12 months, but there are changes,

partly because of the changes you

Head of Private Wealth Research Mark Lister, Founder and

Acting CEO Neil Craig and Head of Advisory Tim Kiefte.

are seeing on the policy front, which

are reducing the attractiveness of

property as an investment for many

people.”

Lister said that at the coal face

advisers were seeing a lot of property

investors getting out of the market

because it was becoming harder work.

Lister noted that the biggest thing

driver of property prices was interest

rates.

“The reason property prices have

done what they’ve done over the last

30 years is that interest rates have

been going steadily lower,” he said.

“Your view on what the property

market will do is largely a function of

where you think interest rates will go

from here,” he said.

“If you think interest rates will

stay at current levels for the next

five years, property will keep going

up. If you are nervous about interest

rates and you think we’ve reached a

bottom in interest rates, then I would

say that’s a head wind to the property

market.”

He noted that in the 1970s and

1980s inflation averaged about 12

per cent per annum whereas in recent

years in it had averaged about two

percent, meaning rates were much

lower.

“That is why people in financial

markets are watching inflation really

closely, because history has told us

that a rise in inflation is usually a

precursor to a rise in interest rates.”

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All LINK NZ ofces are licensed REAA08


4 BAY OF PLENTY BUSINESS NEWS June 2021

From the editor

www.bopbusinessnews.co.nz

CONTACT INFORMATION

PUBLISHER

Alan Neben

Ph: (07) 838 1333 Mob: 021 733 536

Email: alan@bopbusinessnews.co.nz

EDITOR

David Porter

Mob: 021 884 858

Email: david@bopbusinessnews.co.nz

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News releases/Photos/Letters:

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GENERAL INQUIRIES:

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Bay of Plenty Business News has a circulation

of 8000, distributed throughout Bay of Plenty

between Waihi and Opotiki including Rotorua

and Taupo, and to a subscription base.

www.bopbusinessnews.co.nz

Bay of Plenty Business Publications

309/424 Maunganui Road,

Mount Maunganui, 3116

Bay of Plenty Business Publications specialises

in business publishing, advertising, design and

print media services.

As a monthly newspaper we don’t usually delve into stories that are

likely to be rapidly changing before we go to print. But given the focus

of our issue this month is on developments in hi-tech, the problems

bedevilling our close neighbours in Waikato did catch our eye.

In addition, members of our

staff have been personally

disrupted by the chaos that

has resultd from the hacking.

If nothing else, the latest hacking

demonstrates just how vulnerable

we can all be to cyber

intrusion.

Radio New Zealand has

already reported that there is

widespread alarm about what

might happen to highly sensitive

patient and staff information

from Waikato District

Health Board.

A group purporting to be

responsible for May’s cyber

attack has emailed some media

saying it has personal information

of patients and employees

and scores of records and

documents containing names,

phone numbers

When we went to press

minister of health Andrew

Little was refusing to speak

directly on the matter, issuing

only a statement saying ransomware

attacks were a crime.

He has been in touch with the

Waikato DHB Commissioner

Dame Karen Poutasi about any

assistance the DHB requires.

“There is an active police

investigation. Other agencies

such as the NCNS [National

Cyber Security Centre] and the

Privacy Commissioner continue

to support the DHB,” the

statement said.

Cyber experts say the danger

is the hackers could sell the

data to other cyber criminals,

which could then be used to

scam the victims, but whether

a ransom was paid or not there

was still no guarantee the data

would be secure.

National Secretary for

APEX Union and the Resident

Doctors Association, Deborah

Powell, described it as “just

low-life behaviour”. Staff at

the DHB were already dealing

with the stress of the fallout of

having the whole IT system

compromised, and Powell said

“the way we react is important

here...”.

That is why people in financial

markets are watching inflation

really closely, because history

has told us that a rise in inflation

is usually a precursor to a rise in interest

rates.” – Mark Lister, Craigs IP

Craigs draws strong crowd at

Trustpower Baypark – p3

Craig Lister addresses clients in Tauranga.

David Porter

Waikato DHB chief executive

Kevin Snee said the DHB

was constrained by what it

could say. “We can’t comment

as it’s a matter of police

investigation and we are aware

that public commentary can

be monitored by the malicious

actor so we will not be commenting

any further.”

RNZ’s checkpoint quoted

reporter Phil Pennington, who

has reviewed the documents,

said: “It would be a very big

exercise indeed to fake something

like this, it does appear

that they do have sensitive

patient information ... there is

a lot of it.”

We would respectfully

point you to our tech section

and urge that you ensure all of

your systems are secure.

The past year or so of Covid-19 has

been wild from my perspective.”

– Hadleigh Ford, SwipedOn

Bay company

survives

pandemic

thanks to global

support – p11

Get the latest investment

insights to your inbox

Subscribe to the Craigs Investment Partners informative Market Insights

enewsletter and keep up to date on the latest investment insights.

The Craigs Investment Partners research team provide timely and regular

content, including commentary and analysis on market developments, help with

understanding investing jargon and how current events impact investors.

To subscribe to the enewsletter go to craigsip.com/insights

0800 272 442 / craigsip.com

Craigs Investment Partners is a NZX Participant Firm. Adviser Disclosure Statements are available on request and free of charge.

The Craigs Investment Partners Limited Financial Advice Provider Disclosure Statement can be viewed at craigsip.com/terms-and-conditions.


June 2021 BAY OF PLENTY BUSINESS NEWS 5

Jump in

bond yields

Investment market update

(for the quarter ended 31 Apr, 2021)

The most significant market

move over the last quarter

was the jump in longer-term

interest rates.

Bond prices move in the opposite

direction to interest rates (or

bond yields) – when yields rise,

bond prices fall (and vice versa).

For years (or really decades)

bondholders have benefited from

falling interest rates, and therefore

rising bond prices.

Over the last six months the

direction has reversed, with higher

long-term bond yields resulting in

some of the biggest bond price

declines for many years. Shorter-term

rates didn’t rise as much,

but most bond portfolios would

have lost value over the past six

months.

For investors who plan to own

bonds to maturity, these “losses”

on bonds aren’t permanent – holders

will still receive the same

interest on their investment and

be repaid in full when the bond

matures (unless, of course, the

borrower defaults, generally not a

common event).

Higher interest rates reflect

the improved outlook

A powerful combination of huge

stimulus measures from central

banks and governments (literally

injecting trillions of dollars into

the global economy) coupled with

Covid-19 vaccine rollouts has

boosted economic activity around

the world.

Not all that money has yet been

spent. Savings have been boosted

in many countries. Today’s higher-than-normal

savings could

support economic activity in the

future.

The rise in bond yields reflects

confidence in an ongoing recovery,

but also the risk of higher

inflation medium-term. Higher

inflation lowers the value of

money over time – investors,

therefore, demand higher interest

rates to compensate.

Inflation remains a key uncertainty

for markets. We do expect

inflation measures will jump

in coming months as (1) prices

recover from the falls seen during

last year’s lockdowns, and (2)

supply constraints and shortages

of skilled workers (often due to

current migration restrictions)

around the world push up costs

for businesses, which are being

passed onto consumers.

The chief unknown, however,

is whether this inflation will be

temporary or sustained. Central

banks’ current view is it will be

transitory, but there is a risk it

becomes more entrenched.

Equities continue to

perform well

Despite the jump in longer-term

interest rates, it has still paid

to remain invested in equities.

Global equity markets have

continued to push higher with

WHAT TO DO WITH YOUR MONEY

> BY BRETT BELL-BOOTH

Investment Adviser with Forsyth Barr Limited in Tauranga, and

an Authorised Financial Adviser. Phone (07) 577 5725 or

email brett.bell-booth@forsythbarr.co.nz.

companies generally delivering

better-than-expected results benefiting

from a combination of

improving economic activity and

significant cost savings.

A softer New Zealand

market the exception

New Zealand equities underperformed

major markets over the

quarter.

The NZX50 market index is

dominated by a relatively small

number of companies – the largest

eight companies account for

around half the index. What that

means is any price changes (up or

down) in these larger stocks has a

significant impact on the overall

index. During the quarter we saw

falls in some of New Zealand’s

largest listed companies, for company

or sector-specific reasons,

plus a general pullback in defensive,

dividend stocks – which

dominate the market.

• Clean energy exchange traded

funds’ (ETFs) buy high, sell

low strategy has caused significant

volatility in electricity

stocks, particularly Meridian

Energy (New Zealand’s second

largest listed company)

and Contact Energy. For a

deeper discussion please see

our Focus article ‘Sleepy Joe

causes a power surge’ published

on 15 February.

• A2 Milk lowered revenue and

earnings guidance for the third

time this year. Border restrictions

are limiting how much of

A2’s product is getting to the

key China market.

Cautiously optimistic

We remain confident in a strong

global economy over (at least) the

next 12 months or so. That said,

there are still risks for markets.

Asset prices are not cheap by

any historical reference, and levels

of speculation and exuberance

in markets are high.

Risks of higher-than-expected

inflation and therefore upward

pressure on interest rates is higher

than it has been for a fair while.

These factors mean we do expect

future returns are likely to be

lower than what we’ve seen over

the past decade or so.

This column is general in nature

and does not take any of your

personal circumstances into

account. For personalised financial

advice, contact Forsyth Barr

for an overview of the services we

can provide.

NEWSBRIEF

Trustpower to

explore potential

retail business sale

Tauranga-based utility Trustpower has

stated that recent results confirm the

merits of its recent strategic review.

Trustpower chair Paul Ridley-Smith

said the strong performance of each operation

reaffirmed the board’s decision to

explore the potential sale of the retail business

and establishment of a standalone generation

business.

“We firmly believe in the growth potential

of both the generation and retail businesses.

These results confirm that both generation

and retail are sound operations that

could thrive independently of each other.”

Recent Trustpower developments include:

• The launch of a voice of customer programme

to track, understand and remedy

pain points in the customer experience

journey, as part of a commitment to

customer-centricity.

• Successful execution of asset maintenance

and enhancements despite

ongoing Covid-19 Alert Level changes

throughout the year.

• Enhancements at Waipori, Cobb and

Kumara contributing an additional

9.5GWh in annual generation volumes.

Strategic Review

In January 2021 Trustpower announced a

strategic review of its retail business. This

review is aimed at testing market interest in

the sale of its mass market retail business

and exploring the business case for a standalone

generation business.

In April 2021, Trustpower announced

its intention to enter into due diligence with

a number of interested parties to further

explore the possible sale of the retail business.

At the time of this announcement the

process remains ongoing.

Dividend

Ridley-Smith announced the Board has

approved a fully imputed dividend of 17.0

cents per share, as well as a one-off special

dividend of 1.5 cents per share, also fully

imputed. He said the special dividend was

a ‘catch up’ on the previous year, where

Trustpower declared a reduced dividend of

15.5 cents per share amidst the uncertainty

surrounding the impacts of Covid-19.

Together with the interim dividend of

17 cents per share paid in December 2020,

this provides a total fully imputed dividend

of 35.5 cents per share for the 2021 financial

year. The dividend will be paid on 18

June 2021.

Trustpower said it would look to provide

market guidance once the results of

the strategic review were known.

EXPERIENCE. THE DIFFERENCE ADDS UP.

07 927 1200 | 60 Durham St, Tauranga | www.inghammora.co.nz


6 BAY OF PLENTY BUSINESS NEWS June 2021

Making a difference with investments

Considering sustainability measures when assessing a company can not only align

investments to your values and encourage companies to make positive change, it can also

identify risks to the longevity and strength of a company’s business model.

Along with considering

their environmental

impact, sustainable

investing also incorporates a

company’s societal impact and

how it is governed.

A company that has a detrimental

impact on its environment

is more likely to have an

unsustainable business model.

The same goes for one that has

a negative impact on society,

or that has poor governance

practices.

Assessing a company’s

sustainability can help align

investments to an investor’s

set of values. In addition, it

can help drive positive change

by signalling to companies

what areas stakeholders see

as important, and where certain

issues may need to be

addressed.

Furthermore, it’s important

for investors to be aware that

a company with an unsustainable

business model presents

additional risks over the

long-term.

One of the most common

ways of incorporating sustainability

into an investment

process is via the integration

of environmental, social and

governance factors. This is

termed ‘ESG’ investing.

ESG investing is more than

simply screening and excluding

companies engaged in

certain business areas, such

as gambling, fossil fuels or

tobacco.

It includes a range of

non-financial measures to

help identify sustainable and

non-sustainable businesses,

and those taking active steps

to improve the sustainability

of their businesses.

For me, the ethical aspect of my

investment is really important. I decide

what to invest in, but my adviser gives

me recommendations along the way

and answers any questions that I might

have.” – Craigs Investment Partners client

*Image of client testimonial has been changed for privacy reasons.

Socially responsible

investing is here to stay

Socially responsible investing

has gained in prominence in

recent years and is anticipated

to become increasingly

important in

the years ahead.

Covid-19 has

acted as a further

boost, with

more and more

investors recognising

the

importance of

thinking about

the bigger picture,

rather than

only pursuing returns.

Gone are the days where

the only focus for a company

was on maximising shareholder

value – a company

must now be aware of the

impacts of its activities

on all stakeholders,

be they shareholders,

customers,

employees, suppliers,

or society

at large.

Companies

must maintain

their social

license to operate,

and controversies

have real effects on

company valuations.

Roy Davidson, Research

Analyst, Craigs Private

Wealth Research

To help clients invest sustainably,

Craigs Investment

Partners has developed sustainability

scores.

“These scores provide valuable

information for socially

responsible investors, weighing

up the key issues and

highlighting factors for investors

to consider in an easy to

understand manner,” explains

Craigs research analyst Roy

Davidson.

Vanessa Stevens, Craigs

quantitative analyst adds, “as

an example, when considering

a company’s emissions, Craigs

looks at how emissions intensive

a company’s activities are,

what they are doing to lower

Vanessa Stevens,

Quantitative Analyst, Craigs

Private Wealth Research

their footprint, if they have

measurable reduction targets

in place, and whether the company

is aware of the risks and

opportunities climate change

may bring.”

Craigs Tauranga Branch

Craigs Investment Partners

House, 158 Cameron Rd,

Tauranga

Ph 07 577 6049

tauranga@craigsip.com

Craigs Rotorua Branch

First Floor, 1196 Whakaue St,

Rotorua

Ph 07 348 1860

rotorua@craigsip.com

This information is of a general nature only and does not constitute regulated financial

advice. It does not take into account your particular financial situation, objectives,

goals, or risk tolerance. Investments are subject to risk and are not guaranteed.

Past returns are no guarantee of future performance and returns can go down as well as

up. Before making any investment decision Craigs Investment Partners recommends you

contact an investment adviser. Craigs Investment Partners Limited is a NZX Participant

Firm. For more information on Craigs financial advice services please see craigsip.com/

terms-and-conditions.

ADVERTORIAL

Putting spreadsheets in their place

When the pressure is on, as it is in incident management – complaints, audits, H&S or R&M – you need

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Rotorua Rotorua • • Auckland • • Napier

Rotorua • Auckland • Na


June 2021 BAY OF PLENTY BUSINESS NEWS 7

Choosing a Master

Some of the best-known franchise brands, and nearly every

international franchise brand in New Zealand, will actually be master

franchisees operating under a master franchise agreement.

The holder of that agreement

– the master franchisee,

has the rights to

operate and develop franchise

business units themselves, and

or to develop a territory and

appoint sub-franchisees under

that brand and system. Master

franchise agreements can be

regional, such as a province, or

national.

What are the benefits of

purchasing a master?

Acquiring the rights or purchasing

a master franchise

provides the master with many

of the same benefits of buying

a franchise system, but usually

at only a fraction of the cost of

acquisition.

As touched on, many of the

masters operating in New Zealand

are large, extremely wellknown

international brands,

that in addition to brand power

will have proven systems,

access to unique products or

FRANCHISING

> BY NATHAN BONNEY

Nathan Bonney is a director of Iridium Partners. He can be

reached at nathan@iridium.net.nz or 0275-393-022

services.

Two additional and significant

benefits of acquiring

a master versus developing

a franchise are the speed to

market and the lower establishment

and ongoing development

costs.

The franchisor may develop

products, services and systems

and the master will have

access to these as part of their

agreement, again most often

faster and at a lesser cost than

developing themselves.

Are there any draw-backs?

There are a few drawbacks – or

I would suggest considerations

or limitations – with acquiring

and operating a master

franchise.

The first and significant

limitation that needs to be

acknowledged is that the master

franchisee does not own the

intellectual property. In most

cases this will extend to any

locally customised or developments

to the intellectual

property.

There are of course ongoing

fees that need to be repatriated

to the franchisor. These

need to be carefully assessed

to ascertain whether the model

is sustainable for each of the

parties, franchisor, master

franchisee and potentially

sub-franchisees.

In the case of importing

international brands or systems,

how appropriate is it

for the New Zealand market,

is there a consumer demand

and will there be demand for

sub-franchises?

Lastly, consideration needs

to be given to the term or

length that the master franchise

agreement.

If the master does not have

renewal rights they do risk

developing and growing a

system which ultimately will

return to and for the benefit of

the franchisor.

Two additional

and significant

benefits of

acquiring a

master versus

developing a

franchise are the

speed to market

and the lower

establishment

and ongoing

development

costs.”

Who would a master

franchise suit?

Who is likely to acquire a master

franchise, and or who is best

suited to acquire and operate

one?

The first group, and one that

we see often in New Zealand

are existing franchisors, existing

master franchisee and or

brand operators.

They understand how to

develop and operate brands

and systems and they often

look towards masters as a way

to diversify, take advantage of

developing trends or grow their

overall business beyond market

limitations of the brand(s) they

already operate.

The second two groups are

less prevalent in the New Zealand

market, but I am going to

suggest them as the franchise

sector develops and matures

will increase.

The first of these are existing

or experienced franchisees.

Usually, they will have operated

as multi-site or multi-unit

franchisees and are looking at a

way to further grow using their

experience of operating with-in

the guidelines and provisions of

a brand.

Critically different to operating

as a franchisee, if they

are able to sub-franchise they

will benefit from the initial and

ongoing fees from the sub-franchisees

without having to allocate

the resources to developing

and operating the business unit.

The last group of potential

master franchisees, and again

one that we are only just starting

to see in the New Zealand

franchise sector, is private

equity groups.

Private equity groups can be

strong candidates as their usual

business model is a growth

model, they often have well

experienced management and

leadership teams and critically

they have the capital that is necessary

to truly take advantage

of and develop using master

franchisee rights.

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8 BAY OF PLENTY BUSINESS NEWS June 2021

So, what are we supposed to eat?

Musings on luxury and leisure, post annus horribilis

Even an instinct as primal as eating has been transformed in the

modern world of our luxury lifestyles.

LUXURY & LIFESTYLE

> BY ALAN NEBEN

Alan Neben is a Mount Maunganui local and experienced

New Zealand publisher. He now regularly works from home.

alan@bopbusinessnews.co.nz

While ‘fish and chips

Friday’ has remained

a weekly NZ gastronomic

constant for generations,

progress moves even

our trademark takeaway staple

relentlessly onward.

Although we can now

upscale to bluenose dusted in

a light, tempura crumb batter

cooked in hand-crafted, nonallergenic

low-fat virgin Himalayan

soy bean oil, accompanied

by laser-cut organic

pommes de terre curly flat

wing chiplets avec zesty mayo

jus, in essence the humble fish

and chips meal remains fundamentally

unpretentious (with

the exception of the above

varieties).

Fish is still fish, and chips

are still chips – the newspaper

wrapper might no longer

be readable, and the accompanying

Fanta might now be

a replacement low-carb, nonsugar

drinking medicine, but

the smell of freshly cooked

fish and chips still makes me

say, ‘yes please’.

So, too, the meat pie.

Although the full range of

pie experiences has been

expanded from two choices –

potato top and mince – to 202

options, including octopus and

lamington curry, and vegetarian

beef and kale hotpot …

mmmmmmm … a meat pie is

still, at its most simple, a meat

pie.

But beyond the pie and the

fish and chips, life has certainly

changed, gastronomically

speaking.

As you will no doubt have

noticed, I’m prone to regularly

walk down the ‘when I was

young’ road in this column.

Today is no exception.

For comparison purposes

I recall – less

than fondly – when

Chinese gooseberries

hadn’t been

trademarked,

‘re-specied’ and

fully commoditised

and an avocado

was considered

too exotic for the average

Kiwi palate to contemplate

– not that the average

Kiwi palate could actually

find the aforementioned fruit

to buy and then contemplate

anyway.

Olives were married to sailors

and pistachios would break

your teeth when you tried to

chew them.

Fast-forward to 2021.

The kids order sushi for their

school lunches and they don’t

even care that the fish is not

cooked – what is the world

coming to?

I’m not even going to talk

today about supermarket psychosis

– that most recent of my

modern food-related afflictions;

that particular malady

will keep for another column.

But I am perplexed by

the bewildering plethora of

healthy eating signposts at

modern restaurants directing

me to a longer life, a healthier

gut microbiome, clearer skin,

less interrupted sleep, better

I’m going to try and eat more leafy greens

and drink more water. But I’m not giving up

fish and chips on Fridays and a mince pie

occasionally when I’m in recovery.”

sex, elevated karma and a generally

more radiant aura.

The average restaurant

menu is now increasingly

dotted with letters that I don’t

understand; In much the same

way that LGBT evolved to

LGBTQQIP2SAA while I

was away for the weekend,

the average restaurant menu

now contains an alphabet of

specifiers next to every second

menu item – V, V+,

O, GF, NF, ND, FT (vegetarian,

vegan, organic,

gluten-free, nut-free,

non-dairy, free-trade)

etc. This can be quite

annoying when all

you want to do is

check if the salad

comes with chips.

Pectarian surprise

When a good friend recently

announced he was now pescatarian,

I offered my condolences

and asked if he was

seeing a specialist.

Suffice to say, I am trying

my best to ‘keep up’. Interestingly,

I have noticed that my

friend does have a spring in

his step now – slam dunk case

closed irrefutable proof that he

is having a mid-life crisis.

Or maybe it means the pescatarian

diet is working. Hard

to pin down the cause and

effect with any certainty, but

he’s a believer, so I guess that’s

ultimately all that matters.

So, are the advantages

promised by my local pizzeria’s

menu superscript annotations

coming true? Are we

healthier, happier, having better

sex and living longer?

Well, here’s the thing –

while we seem to have more

cures, we keep discovering

more diseases.

While we keep practising

deeper mindfulness thanks to

our life coach’s top ten yoga

hacks, we seem to need the

therapy more and more.

The sex was already good

until the internet showed me it

wasn’t.

And while the wealthy seem

to be living for more years, are

they really ‘older’, or are their

regular length lives just being

chemically elongated?

I’m going to try and eat

more leafy greens and drink

more water. But I’m not giving

up fish and chips on Fridays

and a mince pie occasionally

when I’m in recovery.

Mackenzie Elvin Law expanding

its new generation of partners

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Jason will be formally admitted to

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requirements have been finalised,

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June 2021 BAY OF PLENTY BUSINESS NEWS 9

Tech.IN THE

BAY

LIFTOUT

BBN’S GUIDE TO TECHNOLOGY AND

INNOVATION IN THE BAY OF PLENTY

IN THIS ISSUE

ENVICO:

NZ drone company

flying high

SWIPEDON:

Responding quickly to

market changes

LAWVU:

Software firm puts

legal teams first

ARRON

EDWARDS:

Explore your tech

future

TECH TALK

– with TS –

Agritech funding

TAKES BIG STEP FORWARD

By RICHARD RENNIE

Bay of Plenty agritech startups stand to be

among many of the firms to benefit from the

first milestone to be achieved from the sector’s

Industry Transformation Plan (ITP) announced

last year.

One of the plan’s key goals was to develop a

venture capital fund targeting agritech startups

wanting to advance to a commercial stage. The

agritech ITP was the first of several planned by

government, due to also include tourism, forestry

and food sectors.

Brendan O’Connell, Agritech NZ chief executive

announced to Bay of Plenty agritech firms late in

April the launch of the Finistere Aotearoa Fund as

a $42 million source of capital. The fund comes

with the backing of the NZ Growth Capital

Partners and San Diego-based Finistere Ventures.

Critics of New Zealand’s agritech sector, which

generates $1.2 billion of export income a year,

have cited a lack of pathway to commercialising

startups as a major roadblock to the sector’s

growth.

AGRITECH IS BIG IN NZ

New Zealand is often compared to Israel, with

a similar population, but an agritech sector

generating ten times the amount of export

earnings. But O’Connell says the funding

market for agritech in New Zealand has matured

significantly in recent years, with the full

spectrum of funds now available from angel

investors sparking startups, growth phase and

commercial pathway funding.

Tauranga is increasingly being recognised as a

hub for angel investment funding with Enterprise

Angels for example providing funding for 60

early stage startups to the value of $24 million

since launching 10 years ago.

“Companies like (BoP based) Robotics Plus need

to be celebrated for the ambitions they have got,

and the funding support they have managed to

get,” said O’Connell.

Robotics Plus secured US$10 million of funding

in 2018 from Japanese robotics giant Yamaha

to help further develop its orchard automation

equipment. “It is a very different business model

to what we have seen before in New Zealand,

with the exception of Xero.”

Fund sources now included well-backed

operators such as Pacific Channel, which has

placed in excess of NZ$50 million of early-stage

funding into 27 New Zealand startups through

50 capital raises.

Pioneer Capital has invested in 23 businesses

with funding aimed at businesses already

managed by capable operators wanting to

expand into larger international markets, typically

between the $10 million-$50 million range.

“Where there used to be holes there are not

holes now.”

Increasingly then the challenge was to, like a

dating process, match the right investors up with

the right agritech startups.

INVALUABLE ACCELERATOR

PROGRAMME

O’Connell says this is where the Sprout Agritech

was invaluable with its Accelerator programme.

This aimed to expose startup personnel to

business models that had worked, applying key

lessons to their own businesses to make them

“match fit” for a scrutinising investor.

Refining the pitch, having the business plan

challenged and working closely with mentors

helped ensure neither party wasted each other’s

time in determining their suitability.

Overall O’Connell is optimistic about New

Zealand’s status as an agritech hub, having moved

into ninth place globally recently for startup

potential, and recognised as a regional leader.

One other outcome of the industry ITP that local

tech firms had pinned some hopes on was the

development of a robotics academy in Tauranga,

leveraging off work done by University of

Waikato and Robotics Plus.

But O’Connell – who took over the job a year

ago – says this had been revised when it was

realised the expertise sat not only in the Bay

of Plenty, but around the country, and it would

prove more effective to develop a better

network from the resources already in place

nationally.


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June 2021 BAY OF PLENTY BUSINESS NEWS 11

Envico is flying high

NZ DRONE COMPANY ATTRACTING INTEREST WORLDWIDE

By DAVID PORTER

Sam Vye and Cameron Baker set up Bay of

Plenty company Envico Technologies two and a

half years ago to develop tech for conservation.

After some world firsts with drone technology

and becoming well known for “big drones” both

domestically and internationally, the partners

have also recently started Syos Aerospace.

“The vision is to become a world-leading drone

manufacturer, specialising on heavy-lift utility

drones,” said Vye. “By 2024 we aim to have a

production facility in the Bay producing 200

units per annum, exporting 95 percent to target

regions, tapping into a projected $45 billion

market.”

MANUFACTURING BUSINESS

PLANNED FOR BAY

Vye said the company decided to set up a

manufacturing business in the Bay to develop

the drone platform, and to become a certified

aircraft manufacturer.

According to Vye, the response to the company’s

products has been huge. “It will most likely be

more of an international market, but there will

be some domestic sales,” Vye told Bay of Plenty

Business News.

As noted, the company is expecting around 95

per cent of its sales from abroad – markets such

as the US and Europe and Asia.

The company plans a Series A investment round

at the end of 2021 to facilitate this growth.

According to the company’s mission statement,

the aim is to develop pioneering technology

solutions for environmental sustainability.

“Our purpose is to identify and develop

suitable solutions that can overcome our

present problems that negatively impact our

environment. Whether that problem is detecting

invasive species, effective invasives control or

deforestation. We are focused on practical and

viable solutions for every problem we set out to

solve.”

“There definitely is high interest in New Zealand,

but we don’t really have competition in the class

we’re in, anywhere in the world,” said Vye.

He pointed out that any company that starts off

in New Zealand most likely they will be doing

more overseas than domestically simply because

of the sheer size of the available markets

overseas.

“The response has been huge,” he said. “The

attraction has been because we’ve developed

a product that is highly practical and not just

based on aesthetics or just to get the investors

interested. We’ve actually developed a product

we would like to use ourselves.” “We don’t really

have competition in the class we’re in anywhere

in the world,” he said.

Vye said that one of the requirements of the

Drone prototype unveiled.

Photo/supplied.

drone was that it could be delivered to sites

anywhere in the world or around New Zealand

– either on the back of a trailer or in a shipping

container – without any disassembly being

required, most places worldwide. This reduced

transportation costs, he said.

Bay company

survives pandemic

THANKS TO GLOBAL SUPPORT

By DAVID PORTER

SwipedOn Pocket – employee companion app

For Bay of Plenty company SwipedOn, as for

many others, dealing with Covid-19 hasn’t been

easy. And as an ex Ship’s Captain on container

ships, cruise ships and superyachts, Hadleigh

Ford isn’t your standard tech entrepreneur. The

idea for SwipedOn came when he noticed that

they still used a standard paper visitor book to

register guests on his ships, and the realisation

that a digital solution would offer their guests a

vastly better experience.

SwipedOn is a company that has gone from

a tech startup to a global-leading visitor

management system, with clients that

include Bayer, Disney, FedEx, 3M, Krispy Kreme,

Gate Gourmet, Bosch and Skyscanner.

SwipedOn is a cloud-based iPad application that

replaces paper visitor books with an elegant and

simple tech solution. Founded by Ford in 2016,

the company experienced rapid growth within its

first two years of operation.

GROWTH COMPANY HERITAGE

In 2018, SwipedOn won the Callaghan

Innovation Growth Grant, was nominated as

finalists in the NZ Hi-Tech Awards for start-up

of the year, and was sold to British based

Smartspace Software PLC. 2020 saw another

year of growth for SwipedOn and the company

diversified and expanded on their product

offering in response to the Covid-19 pandemic,

to include solutions for workplace screenings

and contact tracing among other functionalities.

SwipedOn is unique in that over 80 percent of

their business is international and their biggest

markets are the UK, USA and Australia. “The

past year or so of Covid-19 has been wild from

my perspective,” Ford told Bay of Plenty Business

News.

“We had a global audience so perhaps saw the

impact faster than most in New Zealand. Our

customers were either closing up or working

from home. Or they had issues using a touch

screen device because of the potential risk

of cross contamination. So our fundamental

business model was in question in question at

the same time that many global economies were

falling over. So yes, that was quite a torrid time.”

However, Swiped On responded, putting its

team together for a brainstorming session to

explore alternative ways of operating.

MOVING CONTACTLESS

As the pandemic got underway they shifted

the entire app from iPad to contactless in a

matter of weeks, introduced visitor screening

questions and provided training in using the app

for contact tracing. Ford’s visitor management

system eventually saw huge growth due to a

global demand for visitor screening and contact

tracing.

Developed during the height of the pandemic

in response to real-time needs, SwipedOn’s new

products include: contactless workplace sign-in,

visitor and employee screening questions, a

dedicated employee sign-in app, contact tracing

and SwipedOn Desks – a new feature for shared

workspaces.

Contactless sign-in

● Contactless sign-in allows visitors to

smoothly and safely sign in and out of the

workplace using their own mobile, eliminating

the need to touch a communal device.

SwipedOn Desks

Hadleigh Ford, SwipedOn founder.

Photo/supplied

● SwipedOn Desks helps utilise shared

spaces effectively, optimising operational costs,

and offering greater control over workplace

health and safety policies. The new feature

allows administrators to manage hot desks,

agile or activity-based working environments,

keep track of office occupancy, and even set

resources as unavailable to help ensure effective

social distancing.

● SwipedOn Pocket is an employee

companion app that helps facilitate a risk-free

workplace via a contactless sign-in experience

for staff using their Android or iOS smartphones.

The app includes screening questions

and employee movements are logged - giving

a full oversight of who is in the building at any

one time.

SwipedOn Proximity

● SwipedOn Proximity offers verified

on-site sign-in for employees by alerting users

through the pocket app that they are within

a predetermined radius of the workplace,

prompting them to sign in.

Visitor and employee screening questions

Businesses can easily screen

employees and visitors by asking them custom

yes/no questions to determine if they are a

safety risk to the workplace.

Contact tracing button

● The ability to contact trace has always

been possible with SwipedOn, but it used to

be a manual process. In the recent product

update, contact tracing has been transformed

into an automated process. It now has the

capability to alert users who could have had

contact with an individual who is later deemed

high risk.

Ford said new owner Smartspace Software PLC

had been consistently supportive and SwipedOn

was able to push into new market segments.

It also helped, he said, that SwipedOn had

developed quite a “tail wind” that helped it to

rally support from old and new customers.

“We’ve had quite a significant customer base

we’d managed to build products for, to help us

ensure growth with the business,” said Ford.

“Our buyers have been extremely supportive.”


12 BAY OF PLENTY BUSINESS NEWS May 2021

Xero explores leadership training options with Jason,

Leah and the team of SMYD Chartered Accounts.

Getting the most

OUT OF YOUR PEOPLE AND YOUR BUSINESS

By CRAIG HUDSON

I was recently asked, how do you balance looking

after your people with the need to deliver

commercial value? Simple – these two things are

not mutually exclusive. You can be successful in

business without compromising your ability to

be human.

I go by the adage, “where focus goes, energy

flows”. If you can focus on the building blocks of

success, such as developing your people, instead

of success alone, then success will follow. I

believe people are the most valuable resource in

a business and should be the core of everything

we do.

The Xero leadership team went down to Waihi

recently for a planning session, and there I met

with Jason and Leah from SMYD Chartered

Accountants, who were a finalist in the Small

Partner of the Year category in the 2020 Xero

Awards. We had a kōrero about wellbeing and

the impact of this on business.

When he and his wife Leah started their

accounting practice, they had one major focus in

mind – a better lifestyle and ultimate wellbeing

for themselves and their family. Now that they

have expanded to a larger team, they have kept

employee wellbeing top of mind – allowing

staff to work flexible hours, and remotely from

home -–meaning they can all put their family

and lifestyle commitments first, and work around

those.

Jason said by putting their people first, they have

built an extremely loyal, motivated and engaged

team who really care about their clients. And in

turn, they’ve seen exponential business growth.

In fact, they’ve never needed to advertise

SMYD’s services because word-of-mouth is so

powerful for them. And I believe that comes

down to focusing on the fact that people and

Craig Hudson, Managing Director New

Zealand and Pacific Islands, Xero

their wellbeing are at the heart of their business.

Looking after your people’s wellbeing should be

a priority for small business leaders. If you’re not

convinced, let me give you the business case.

Research commissioned by Xero and conducted

by the New Zealand Institute of Economic

Research (NZIER) shows that for every dollar

invested in organisational wellbeing, employers

can get up to $12 back.

This return comes from avoiding the negative

impacts of poor wellbeing, by creating a positive

culture in the workplace that supports the

physical and mental health of staff. It doesn’t

need to take a lot of time or money. It can be as

simple as having one-on-one conversations with

your team to get to know them better.

Taking an interest in their lives – and sharing

more about your own – will help build a more

open and trusted environment where people feel

comfortable sharing things with you.

ADVERTORIAL

SwipedOn

Launches New

Tech Products

FOR THE FLEXIBLE WORKPLACE

Smart Desk

Management

Effortlessly manage your workplace environment

Easily locate and book desks on-the-go

Book/reserve desks in advance

Control office capacity

View occupancy and history

Locate key contacts such as fire warden or first aider

Stress free desk allocations

Customised to fit your needs

Request your free SwipedOn Desks demo today

www.swipedon.com/desks

Tauranga-based Software-as-a-Service

(SaaS) company SwipedOn, went from tech

startup to offering a world-leading visitor

management system with major multinational

clients within five years.

With the initial intent to replace the paper

visitor book, enhance data privacy and create

a streamlined workplace, Covid-19 delivered

a true test of their ability to ensure the

product would continue to evolve amidst a

rapidly-changing global environment.

Now, SwipedOn is helping over 7000

businesses in more than 70 countries return

to work safely with features which help with

Covid safe compliance and so much more.

SwipedOn’s latest Development, SwipedOn

Desks is proving to be a useful tool for

businesses across the world as they begin to

reopen their doors post-pandemic.

SwipedOn Desks offers a smart and simple

approach to workplace management.

Businesses which are interested in keeping

employees safe at work through social

distancing, or those who are operating a

hybrid workplace, will love the agility of the

cloud-based platform.

SwipedOn Desks offers any sized business

the ability to manage their shared desk

spaces from a central application; helping to

utilise shared spaces effectively, optimising

your operational costs, while giving you

greater control over implementing your

workplace health and safety policies.

It’s the perfect fit for workplaces in need

of a solution to control office capacity,

view occupancy and history and operate a

hybrid workplace effectively. Office zones

or individual desks can be booked out to

accommodate the rotation of teams and

individual employees alike.

Desks can be booked easily by an admin

or by employees on-the-go on their

smartphones. For effective social distancing,

desks can be flagged as unavailable by the

admin to prevent these from being booked.


June 2021 BAY OF PLENTY BUSINESS NEWS 13

Tauranga software firm

PUTS LEGAL TEAMS FIRST

By RICHARD RENNIE

Tauranga legal software company LawVu has

been quietly building its client base, capacity

and staff numbers in its central city offices as it

looks well over the horizon for more business

opportunities.

Founded by Sam Kidd and long-time local

resident Tim Boyne, LawVu is a suite of software

services aimed at increasing the productivity of

in-house legal teams in large corporate entities

and multinationals. The company was recently

nudged into the national limelight with the

announcement in early May that it has done a

deal with a large, but as yet un-named social

media company.

Telstra as a client in Australia, a company

with the largest in-house legal counsel in the

Southern Hemisphere. Funding to expand has

come from local investor Craig Wearne who

liked the idea from the get-go.

LawVu recently secured $2.5 million of funding

through a convertible notes offering, run by

Australian venture capital company AirTree

Ventures, supported by NZ Growth Capital

Partners.

“Generally funding has not been too great an

issue, we have always been able to convince

investors about the value of what we are

offering firms, and really it has been more of a

case of waiting for the market to catch up to the

idea,” said Boyne.

LawVu was born in 2015 when Tim Boyne took

his 10 years’ experience working in the IT team

for local legal firm Sharp Tudhope and joined

with Kidd who had experience in a project

management software startup.

“My experience at the law firm was that at

the end of every month pulling together all

the reports for the big company clients,” SAID

Boyne. “It was incredibly painful on our side, and

had to be repeated by the client. I thought there

had to be an easier way to keep track of things.”

‘GO TO’ PRODUCTIVITY TOOL

Partnering with Kidd and being able to apply

his experience from his project management

software saw them develop what is becoming

the “go to” productivity tool for in-house

counsel.

The pair’s big break came when they landed

Boyne said the legal counsel sector has been

largely unchanged over the past 20 years

and has missed out on many of the digital

productivity tools other sectors have benefitted

from.

“For example, 15 percent of lawyers are tracking

contractual obligations and deadlines on PostIt

notes. Feedback we get is that having LawVu

has helped significantly reduce wasted time

for mundane tasks like document searching,

meaning teams can focus on more higher value

projects and activities.

“One city council saved 40 percent on their

expenditure on outside counsel spend, while

another firm’s team of lawyers saved an hour a

day each by not having to search for documents

in the usual way.”

The company has found Australia a good starting

point as an overseas market, with firms generally

being larger and two to three years ahead of

their New Zealand equivalents in adopting new

technology. But New Zealand clients include not

only the big players of Zespri and Fonterra, but

also LIC, Sky and Harcourts.

REVENUE TRIPLED

Last year despite Covid’s disruptions the

company tripled its revenue and will be looking

to further capital fund raising later this year

in the US$10 million range as it continues to

expand its Tauranga office base from its current

30 staff.

Boyne says if he had one wish for Tauranga city,

it would be to see more of a hub develop around

Tim Boyne: co-founder of Taurangabased

legal software company LawVu.

a cluster of tech-focused firms, helping reduce

the region’s reliance upon its physical resources.

“You need good companies to attract good

people, particularly as more and more people

have spouses, who may also wish to work here

coming with them.”

Now with 70 staff spread around Tauranga

and the world in offices in the US, Ireland and

Australia, Boyne said there was no constraint

being based here, and no plans to leave the city.

Australia is currently the company’s largest

market, but the US beckons and the company

is intent on becoming the “go to” option for

in-house legal teams around the world. “We are

all about landing and expanding at this stage.”

ADVERTORIAL

2DEGREES

NETWORK

COMES OF AGE

• $1b total investment in mobile and broadband offering

• Ericsson announced as 5G partner for 2degrees bring world-class expertise

• 5G network build to launch in late 2021

One billion dollars. That’s how much 2degrees

has invested in its network since the telco

opened its doors in 2009. And with the recent

announcement of Ericsson as its 5G partner,

2degrees will offer even more to Kiwis from

late 2021.

2degrees Chief Technology Officer Martin

Sharrock says many Kiwis will be surprised to

learn how far the network has come, with most

still having fond (though out of date) memories

of 2degrees as a start-up.

“Most Kiwis are unaware how much we’ve

grown. We have our sights set on delivering

New Zealand’s best 5G network, on top of the

$1b we’ve already invested in our nationwide

mobile and broadband offering.

“We started replacing the core of our network

in 2020 and we can now accelerate the build

out of 5G with planned upgrades to existing

sites. Ericsson is a global leader in mobile

communications technology, and they will help

us to bring New Zealanders a world-class 5G

network,” says Mr Sharrock.

“We’re excited about 5G and we’re aiming

to have our first sites live in Auckland and

Wellington during 2021. The network will

expand to the other main centres, with plans

for 700 sites.”

In addition to enabling the 5G network

build, partnering with Ericsson will allow

2degrees to double its current 4G capacity

and provide an event better customer

experience, backup up by 100% Kiwi-based

customer care.

“To be able to evolve our network to 5G, we’ll

also be getting in and replacing the heart

of our network so every one of our mobile

customers will benefit,” he said.

Sharrock was keen to point out other

improvements to the 2degrees 3G / 4G

network and said a myth he is keen to bust is

that old fashioned idea that 2degrees still uses

a competitor network to top up its services,

which is no longer the case.

“Our new infrastructure agreement was signed

last year and roll out of that is just wrapping

up. It signals the end of the idea of roaming

and will ensure all our customers will receive

‘the full 2degrees experience’, especially in

rural areas or on regional roads.”

That means that with almost 1800 sites, the

2degrees mobile network now covers 98.5% of

places Kiwi’s live and work.

The network was recently rated first for ‘most

responsive network’ and first equal for its

‘excellent consistent quality’ by Tutela.


14 BAY OF PLENTY BUSINESS NEWS June 2021

What makes a good IT

ADVERTORIAL

Managed Service Provider?

– AND WHY DO ORGANISATIONS NEED THEM?

When we think of technology, we often think

of the devices, applications and systems we use

daily, to simplify our lives and keep us connected

to the world. We view it as the means that drives

innovation, productivity and efficiency. And we

have become so accustomed to it being readily

available that the standard thought is simply “it

just needs to work”

The accelerated growth of technology has

provided a platform that profoundly impacts a

business’ daily operations. From automation and

productivity to communication and collaboration.

With advancements in tech, SME’s can level the

playing field with larger organisations. From most

aspects, technology is exciting. It opens doors,

streamlines processes and provides tools to scale

our business. It literally put’s the world at our

fingertips. And when we have the right hardware,

systems and software in place, our business can

be limitless.

But what happens when the tech we so heavily

rely on, doesn’t work? What if your business was

to lose access to all your data and systems today?

What is the cost to your business if you have

a total IT blackout for 8 hours, or a week? And

more notably, have you given thought to what the

severity of disruption and reputational damage to

your organisation would be in such an instance? If

2020 taught us anything, it’s that, a solid network

infrastructure and IT platform is pivotal to a

business’s success.

The everchanging landscape of IT and the

intensifying topic of cyber security requires a

careful and considered approach and up to date

knowledge of advancements, which is where the

advantage of having a Managed Service Provider

comes in to play. Your MSP should act as an

extension of your team, provide great value, and

help your organisation succeed. Choosing the

right MSP to partner with, helps shape the future

of your business, so it’s important to know what

to look for.

STRATUS BLUE – A ‘PERPETUAL

BETA’

Stratus Blue is a local MSP – we embrace the

mindset of “Perpetual Beta” a term that is used

to describe an organisation that operates with

a strong feedback loop between customer and

organisation. Our internal philosophy is based

on the idea, that to become the leaders in our

industry, we need to be continuously listening,

learning and adapting. So, we frequently ask

ourselves: “are we meeting that benchmark of a

great MSP?”

Like most service businesses, our “benchmark” is

set by the needs of our customers. Organisations

choose to partner with us because we provide a

customisable solution that meets their needs. We

understand that as a partner to our clients it is our

duty to provide them with experience, expertise,

the latest tech knowledge and resources that

allow for greater accuracy and reduced risks

and liabilities. We want our clients to be able to

focus on their core business - such as direction,

strategies, and growth while we ensure they have

the best practice IT framework in place.

Above all, we foster the care for our people.

Both internally and with each business we are

engaged with. We believe what sets us apart,

are the PEOPLE that make Stratus Blue, and

the culture of genuine care and connection for

the businesses we partner with. It has enabled

us to become a business that grows organically,

through referrals and reputation.

We are humbled at the support we get from many

notable organisations who put their trust in us,

it is their feedback and success that drives us to

strive for continuous improvement, and to never

stop asking ourselves “What makes a good MSP?”

YOU'RE TECHNOLOGY

SIMPLIFIED.

PROVIDING THE CORE TECHNOLOGIES TO HELP

YOUR BUSINESS GROW.

NETWORK INFRASTRUCTURE

IT PROCUREMENT

MANAGED SERVICES

MANAGED CYBERSECURITY

CONSULTING & SUPPORT

Managed Services, Managed Better.

Addressing the 3 most pressing issues

business owners and leaders in the SME sector

are facing.

Sustaining revenues – in the face of unpredictable

changes.

Cyber Security and Risk Management

Understanding changes in human resources and

employment law – protecting you and your people

Giving businesses the freedom to be

remarkable.

Call 0800-2-277478

or 07-777 0010

www.stratusblue.co.nz

P R E S E N T E D B Y :


June 2021 BAY OF PLENTY BUSINESS NEWS 15

THE IMPORTANCE OF A

Cyber Security Framework

Cyber Security. Those two words seem to be on

repeat. Everywhere we turn in the tech space,

this topic, albeit being discussed extensively, just

seems to get hotter.

Last month saw the Waikato DBH fall victim to

a “war” it didn’t see coming. Theory is, an email

attachment was opened, and if so, one click,

was all it took bring five hospitals to their knees.

Employees were underpaid or not paid at all,

cancer patients were shifted to other regions,

procedures that required digital imaging were

rebooked and doctors were pushed to rely on

hard copy records and whiteboards to commence

treating patients.

The extent of damage and the cost to the

government and insurance companies are still to

be determined as experts weigh in, that the “war”

is far from over. As cyber security heroes work

tirelessly to put out the “fires” the looming fact is

that even once all workstations and software are

restored from backups and systems are up and

running, the risk of all patient information being

released online is still very real.

THE MONEY MOTIVE

Simply put, a large government organisation was

infiltrated by hackers with one motive. Money.

According to a recent cyberwarfare report, by

2025 cybercrime globally will cost businesses

USD$10.5 trillion annually. And if the theory of

human error, one small moment of misjudgement,

a single motion of a finger on a mouse, is what’s

to blame. It reinforces, that without a doubt,

alongside health and safety, cyber security and

awareness should be the top discussion points on

every businesses risk register.

At times this topic brings about the sense of

scaremongering, with businesses of all sizes still

embracing the approach of “she’ll be ‘right” or

“there’s no reason for us to be targeted”. In fact

the above comparison to a “war” might seem

excessive to some. But there are staggering stats

showing that over 50 percent of businesses

across all industries in NZ were successfully

targeted by a ransomware attack in the past

12 months, and one in five of those businesses

stated the attack caused serious disruptions to

their operations.

CYBER SECURITY SHOULD BE A

PRIORITY

It raises cause for alarm that when in discussions

with many business owners and decision makers

Cyber Security still does not rank as a priority.

We look at the importance of Health and Safety

in the workplace, it is pivotal to keep our people

safe, but if our business operations, funds and IP

isn’t safe, how do we ensure the continuation of

business as usual for those we employ or service?

Cyber Competency in a permanently digitally

connected world is becoming a skillset required

for leaders and employees of organisations and

it’s evident that Cyber Security is no longer an

IT duty, but that of the entire organisation, no

matter the size. Breaches can be achieved through

hardware, software, and of course the largest risk

TECH TALK

at hand, human error. As health and safety does,

cyber security too, requires a framework. One of

assessment, commitment, action and culture.

Taking into consideration what the critical areas

to protect are in your business, and what the

implications would be if you were to lose your

data assets or if your business operations were

to be down for any length of time, will help asses

what security measures you have in place and

where there are gaps. This enables you to act and

put a framework in place for security measures,

training and a security “playbook” to follow.

Committing to this Framework means creating

a culture of cyber security awareness, that

means demonstrating your commitment through

educating staff and ensuring that there is a healthy

sustainable security culture. When a security

culture is sustainable, it transforms security from

a one-time event into a lifecycle that generates

security returns forever.

The World Economic Forum Principles of

board governance of cyber risk suggests some

> BY TONY SNOW

Tony Snow is chief executive and co-founder of Stratus Blue.

He can be contacted at Tony@stratusblue.co.nz.

considerations for organisations to integrate and

support strategic and security goals:

• Appointing a role of a security officer, or more

commonly outsourcing it. This role carries the

responsibility to ensure a comprehensive plan

(playbook/blueprint) exists for data governance

• Inspiring a cyber security culture

• Reviewing cyber security function,

performance and accountability

• Set the expectation that cyber risk is an

important part of business longevity and

continuity

Regular reviews of your framework and cyber

management plans should be conducted as

technology and the sophistication of attacks

everchanging. Regular and adhoc internal and

third-party audits should also be performed on

the effectiveness of cyber risk management and

recovery plans. How is your plan looking and has

it been tested?

TECH BRIEF

LEVERAGING DIGITAL TOOLS

A master of many tools, Alicia Beach has

maximised her Instagram as the platform to sell

her paintings. Although this could easily be a

successful full time job, two months ago Beech

launched Aura Digital to help other creatives

and small businesses also achieve their goals

and create income with what they do.

“Aura Digital’s mission is to inspire and

empower people to use digital tools, platforms

and apps to achieve their goals and create

opportunities for themselves,” she said. “I love

watching people thrive, especially when it’s as

easy as giving a few tips and tricks to get the

ball rolling.”

First connected with Venture Centre through

her role at Creative Bay of Plenty (where

she was marketing lead), Beech is excited

to continue partnering with their work in

equipping entrepreneurs on their journey.

As a Digital Marketing consultant, Beech

coaches people to leverage social media and

digital marketing with tools such as Canva,

Instagram and email marketing.

Painting, alone in her “bat cave”, without any

inhibitions is Alicia’s happy place. “It’s what I

need to be doing. But if it’s all I did, I would

probably lose touch with the outside world and

reality (laughs). Aura Digital means I get to pass

on what I’ve learnt.”

DIGITAL SAVVINESS

Beech’s savviness with digital tools – especially

Instagram – means she is consistently prebooked

out for her art. She shares that one of

Instagram’s biggest advantages is that it opens

you up to the world, widening your potential

customer base. No longer are you limited by

being a local business.

“Instagram allows my main market to be in

Australia. Just this morning I sold a painting to

someone in Perth.”


16 BAY OF PLENTY BUSINESS NEWS June 2021

Operational improvements

DELAYED BY COVID-19 IMPACTS

EXPLORE YOUR TECH FUTURE

> BY ARRON EDWARDS

Arron Edwards is CEO, Bravesight.com. He can be reached at

arron.edwards@bravesight.com or by phoning 07 928 8867.

Digital Transformation happens when a business

decides to improve its operations using

technology. The technology used could range

from ERP or back-office software to e-commerce

systems to speed up order entry and fulfilment.

Companies that back themselves started and

completed the initial work to improve their

businesses using technology. Since lockdown,

we’ve observed many companies are struggling,

not financially, but rather operationally due

to delayed shipments and shortages both in

stock and labour. This has meant these vital

transformation projects have been put on the

back burner for a while, even though they will

help with some of these issues.

This is behaviour we have seen for quite some

time. Business owners who run multiple projects

simultaneously, end up with delayed projects

because their priorities are split. Some companies

work with advisors, coaches or consultants to

help them prioritise the projects to make the most

significant improvement.

When IT projects are prioritised, these companies

have the largest growth. We’ve not seen it just

a few times; every client we’ve worked with that

have prioritised this Digital Transformation has

grown.

WHAT CAN YOU EXPECT FROM

A DIGITAL TRANSFORMATION

PROJECT?

Additional capacity – There is an initial thought

that there will be cost savings, but this seldom

happens as the businesses realise they needed

the free up capacity of one or more key people,

so they get more business through their systems

rather than lay people off.

You’ll find new problems – Once a key constraint

is flowing better, companies will have a raft of

new problems come up. We’ve warned clients of

these before they arrive and help them resolve

these problems quickly.

You’ll wish you’d started sooner – Working on

the project requires a lot of hard work and more

hours tidying up data etc, then you’ll see the

return and want to get it done faster. This is a

comment we have heard many times.

WHAT STOPS COMPANIES FROM

TRANSFORMING THEIR BUSINESS?

Companies delay these kinds of projects because

they are close to retirement or selling their

business. This means they don’t realise the

maximum sell price for their business – just ask

any business broker. Mostly though, it’s fear.

Business owners have heard some horror stories

or had one themselves.

We always advise companies to find out

what a provider is like to work with and hear

that things don’t always go to plan. It’s the

hard work companies put in that make their

transformations a success; their partners are

there to support them in the areas they don’t

have expertise in.

WHERE SHOULD YOU START?

Work out what process or system is causing you

the biggest headache, then get some help to

determine if that is the problem. Many advisors

have experience across many industries, so see

common issues. Some issues might not be in the

place you think they are, so having a second pair

of eyes can help clarify the issue.

Decide you want to solve a problem, and work

out how much that problem is costing you. Often,

a problem is costing you much more than you can

easily quantify.

These problems are worth solving first. Then

you’ll find a string of related problems that can be

solved at the same time.

ADVERTORIAL

Cyber security

special offer

TO BAY OF PLENTY BUSINESSES

InPhySec is a security solutions company

that delivers superior, intelligence led cyber

security services to protect your sensitive

data and information. We believe that

intelligence is our greatest weapon and our

client’s greatest defence in the fight against

cyber crime.

We offer a broad range of security

services including security reviews, policy

consultation, managed security services,

digital forensics and incident response. Our

clients are diverse and include some of the

country’s largest government departments,

commercial enterprises and SMEs. We are

highly regarded for our incident response

services and have responded to some of the

country’s largest attacks such as the recent

NZX DDoS attack.

The collective skillset of our experienced,

passionate and highly trained team and our

commitment to working with only the best

in market technology partners, results in

the delivery of the most comprehensive,

specialist and unique cyber security solutions

both here in NZ and globally. We are

privately, NZ owned and proud of our no

compromises approach.

SPECIAL OFFER

We would like to offer all BOP Business

readers an exclusive discount on

our technical Baseline Security Assessment

service. The assessment requires installing

a security agent that monitors for 30 days.

This is a comprehensive review of your endpoints

(servers and user devices) current

security posture, risk position and resulting

recommendations.

We are offering BOP Business readers a

50% discount on this service, which is

usually valued at $6,000*. Please email

us at security@inphysec.co.nz and quote

‘BOPBusiness offer’. One of our team will be

in touch.

*Offer valid until 31 December 2021


June 2021 BAY OF PLENTY BUSINESS NEWS 17

FRIDAY 16 JULY

TRUSTPOWER ARENA


18 BAY OF PLENTY BUSINESS NEWS June 2021

Trustpower Baypark – Bay of

Plenty’s Entertainment Hub

Trustpower Baypark is living up to its reputation as the

Bay of Plenty’s Hub of Entertainment as we head into

the colder months. This winter we have a calendar that

is full of events for the whole family to enjoy.

Project 2021

PROJECT is a Hip Hop Crew Dance

Competition for youth who have a

passion for Hip Hop Dance. This

event will allow young people to

engage in creative expression in a

supportive and positive environment

that encourages participation and

enjoyment. Participants may come

from throughout NZ for the two day

event on June 5 & 6 to battle it out for

over $5,000 in prize money.

Showquest

A night to celebrate our creative

ākonga, Showquest is a nationwide

performing arts competition and

a platform for youth voices to be

heard. Be amazed by original stage

performances combining Art, Music,

Dance, Drama, Culture & Technology.

Students design, produce and

perform these stories in a powerful

night of celebration and recognition

from their community. Young designers

will follow the performances with

a show-stopping Toi wearable art

showcase.

Watch friendly inter-school rivalries

heat up as tamariki explore the

issues that are important to them. Join

friends and whānau in supporting

local emerging talent on the big stage

June 9! (www.ticketek.co.nz).

Armageddon

Don’t miss the Bay of Plenty Armageddon

Expo event on June 12 & 13

at the Baypark Arena for its biggest

gaming and interactive experiences

yet.

With special TV and movie stars

beaming in virtually including guests

from Smallville, Supergirl, Star Trek

TNG, Supernatural, The Mandalorian,

Doctor Who, Battlestar Galactica,

Naruto, Rick and Morty and

more!

Check out the incredible gaming

displays including Virtual Reality,

Just Dance Disco arena, huge PC and

console area, airsoft, amusements

and more. With heaps of collectibles,

exhibitors, artists, and designers, this

is THE biggest Armageddon Tauranga

event yet. (www.iticket.co.nz).

Junior Tough Guy & Gal

Challenge

So you’re tough, but are you tough

enough to take on the 1-day Junior

Tough Guy and Gal Challenge?

This is a chance for primary and

intermediate aged kids to get involved

in New Zealand’s biggest mud run

series in a version tailored especially

for them.

The Junior Tough Guys and Gals

will take on a 1.5km or 3km muddy

obstacle course consisting of swamp

crossings, a spider’s web net climb,

crawl under obstacles, beautiful

native bush trails, tunnels, hurdles, a

climbing frame, water crossing and

not to mention, mud, mud and more

mud.

Held on June 15, all competitors

will receive a special finishers medal

for taking part (www.eventpromotions.co.nz).

Devilskin & Kora

NZ musical legends DEVILSKIN and

KORA band together to Co-Headline

a nine-date winter tour across the

country, landing in Tauranga on June

18.

This winter tour will see an epic

accumulation of songs that put these

bands on the map, tracks like Kora’s

infamous Pop Your Bubble, Drop

Dead Killer and Carolina and DEV-

ILSKIN have a host of songs from

their three #1 albums including crowd

favourites like Voices, Pray and Start

A Revolution.

These two iconic Kiwi bands will

join forces for a must-see tour promising

big songs and a formidable live

energy that is not to be missed!

Don’t miss this explosive tour

with two of New Zealand’s hottest

live bands (www.eventfinda.co.nz).

The Seriously Good Food

Show

Are you looking for some culinary

inspiration? Celebrate your love

of all things gourmet with food and

beverage vendors, craft beer, wine,

and food trucks at the 2021 Seriously

Good Food Show.

​With over 120 exhibitors from

all around New Zealand, you are

guaranteed to find new and exciting

products to motivate your next dish

or creation.

​Sweet or savoury, devour the Seriously

Good Food Show at Trustpower

Arena Baypark on June 26 & 27,

2021. Door sales only.

The Tauranga Gala Dinner

Howzat! International cricket

icon, Brendon McCullum, is gearing

up for a smashing night out at the

ninth annual Tauranga Gala Dinner

on 16 July.

Captaining a stunning evening

of entertainment, McCullum

will be joined by renowned sports

broadcaster, Scotty Stevenson, with

national treasures Jackie Clarke,

Tina Cross and Taisha Tari supplying

incredible live performances with

their sensational group, The Lady

Killers.

This year’s event will be a spectacular

night of wining and dining,

insight and entertainment, and locals

and legends.

Get up close and personal with one

of New Zealand’s most celebrated

cricketers, be enthralled by some of

our most heralded singers, and revel

in style with your clients, staff and

friends for a much-deserved night out

(www.taurangagaladinner.co.nz).

Premier Venue

Trustpower Baypark is Tauranga’s

Premier Venue for conferences, meetings,

entertainment and exhibitions.

Offering a complete package in one

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For more information on any events, enquiries for Trustpower Baypark venues, BayStation activities or service on/off site from BayCatering, BayAudioVisual

visit www.trustpowerbaypark.co.nz or email events@bayvenues.co.nz.


June 2021 BAY OF PLENTY BUSINESS NEWS 19

NEW APPOINTMENTS

BBN’S GUIDE TO NEW PEOPLE AND NEW ROLES ACROSS BUSINESS IN THE BAY

To feature in New Appointments email us at new.appointments@bopbusinessnews.co.nz

New executives appointed across the Bay

As organisations in the Bay of Plenty bounce back from the effects of Covid-19 some of the region’s largest and most important groups are

gearing up with new executive appointments. Please contact us if your organisation has personnel changes you would like to share.

John Holyoake

Christina Finlayson, Laura Murphy

A new chief executive officer has been

announced for Western Bay of Plenty

District Council.

John Holyoake will take the role of

retiring chief executive officer Miriam

Taris, appointed to the role in 2014.

John is currently chief executive of

the Tamaki Regeneration Company -

the largest urban regeneration project in

New Zealand, a role he has held since

2015.

Previously, John has worked for

Serco NZ, Housing NZ and Department

of Corrections in senior leadership

roles.

Western Bay Mayor Garry Webber

says John’s appointment reflects Council’s

anticipation of Central Government’s

well-signalled national reforms

of Three Waters and the Resource Management

Act and the desire to be ready

for the changes.

“John combines considerable experience

in the public and the private

sectors with leadership of large-scale

projects and strong relationships with

government, agencies, and large stakeholder

groups.

“Council looks forward to working

with John to ensure Council continues

to build on its reputation for proactively

working with, and getting to know, its

communities and stakeholders across

the region.”

John says, “I’m looking forward to

leading the Western Bay through this

period of change and the opportunities

that this will bring for the Council and

the communities it serves.”

Priority One has welcomed two

new Young Professional Directors

to its Executive Board in May.

Christina Finlayson and Laura

Murphy were selected from a

strong group of applicants and will

join the Executive Board for 12

months.

“It’s great to continue the Young

Professional Director Programme

this year,” says Priority One Chair

Simon Clarke.

“Christina and Laura are

already standouts in their fields,

we look forward to having them

around the board table. Ensuring

that Tauranga is an attractive place

for talent is important to this economy,

the viewpoints that our Young

Professionals provide will help

inform our talent strategy.”

“I’m passionate about the future

of Tauranga and its prospects for

businesses, the community and in

particular young people living and

working here,” says Laura, a Solicitor

at Holland Beckett.

Christina, a Digital Product

Owner at Ballance Agri-Nutrients

Christina Finlayson

shares, “I’m grateful for the opportunity

to join an organisation that

cares deeply about the sustainable

growth of our city. It is such a privilege

to develop my governance

skills, learning from local business

leaders.”

Laura Murphy

The Young Professional Director

Programme was started in

2020, with the view to providing

Tauranga’s Young Professionals

with governance experience, and

Priority One with a diversity of

thinking around the board table.

YOU CAN’T

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Our vast local knowledge and experience

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Your local land experts

WWW.STRATUM.NZ | 07 573 7717


20 BAY OF PLENTY BUSINESS NEWS June 2021

First on the scene

Photos from Tompkins Wake Rotorua Business Awards 2021 Launch,

held at the Pullman Hotel, Rotorua.

Photos by Michelle Cutelli Photography

1

2

1 Bryce Heard (Rotorua Business Chamber) and Michelle Urquhart (Tompkins Wake). 2 Ryan Gregorash (Matai Restaurant) and Trevor Maxwell (Rotorua Lakes Council). 3 Tim Senington and

Julie Fiske (Kanuka Boutique Florist).

3

4

4 Yogi Bhati (Fix Café), Geoff Rice (Rotorua Chamber Board Member), Mayor Steve Chadwick (Rotorua Lakes Council) and Trevor Maxwell (Rotorua Lakes Council). 5 Nadia Christensen

(McDowell Real Estate), Cecile Whelan (Rotorua Business Chamber), Bryce Heard (Rotorua Business Chamber) and Michelle Cutelli (Michelle Cutelli Photography).

5

6

7 8

6 Glenn Tasker (Quest Hotel, Rotorua) and John McRae (Deloitte). 7 Charlie Windell (Rotorua Business Chamber) and Israel Guido (Pullman Rotorua). 8 Angelique Scott (Personnel

Resources) and Alan Solomon (OneChance NZ).

9

10

9 Paul Hickey (The Hits FM), Andrew Orme (Tompkins Wake), Kiri Tahana (Kahui Legal) and Mayor Steve Chadwick (Rotorua Lakes Council). 10 Kiri Tahana (Kahui Legal) and Andrew Orme

(Tompkins Wake).


June 2021 BAY OF PLENTY BUSINESS NEWS 21

Relationships and other complications

Jon Richardson, a famous UK comedian, once said “all relationships

end, either one of you leaves or one of you dies” and that is true in

business too. But sometimes the relationship can outlive its benefit

for both parties. I will give an example of this that I have come across

in the construction industry.

A

builder and an electrician

start working with

each other soon after

starting their own businesses.

They started doing mainly renovations

for a few years and

business was good.

Then the builder was

approached by a group home

builder franchisee about submitting

a quote to subcontract

to them. Eager to land a

large client and knowing several

companies were quoting

against him, the builder went

in with a very competitive

price and won the contract.

Naturally, the builder asked

his electrician friend to work

with him and they both hired

staff, purchased equipment

and got ready for the influx of

work.

Around six months into

the contract the group home

builder was paying payment

claims late and would always

come up with an issue that

needed remedying on the day

the payment was due, in an

apparent attempt to delay the

payment.

The electrician had also

heard from some of his electrician

friends working at other

businesses that the franchisee

had outstanding accounts with

several of them from before

the electrician and the builder

started working with the group

home builder.

The electrician relayed this

information to the builder and

expressed his concern given

the late payment history.

When things go wrong

The builder decided to ignore

the information and agreed

to build the next two houses

for the group home builder.

However, when he asked the

electrician to provide services,

he refused stating that he had

heard a creditor was planning

to put the group home builder

into liquidation.

The builder became angry

and told the electrician that if he

refused to do the work then the

working relationship was over.

The builder called the group

home builder, and they assured

him that they were solvent and

did not know of any creditors

that were unpaid.

Three months later, the

group home builder franchisee

was in liquidation, the builder

was an unsecured creditor

owed $50,000 and the electrician

was back to doing higher

margin renovation work.

Some of the best operators that I have

worked with have regular meetings with

both key suppliers and major customers to

ascertain that they are on the right path and

have complementary plans for the future.”

Often people in business fail

to take regular audits of their

relationship with key suppliers

and customers. And when

this happens there is a real risk

that one business could follow

the path of the other into areas

where they would otherwise

not tread or one could end up

feeling abused or hindered by

the other.

Some of the best operators

that I have worked with have

regular meetings with both key

suppliers and major customers

to ascertain that they are on the

right path and have complementary

plans for the future.

CREDIT CONTROL

> BY NICK KERR

Nick Kerr is a Business Advisor at NJK Advisory Ltd.

He is also director of International Private Investigations Ltd.

Nick can be reached at nick@nzipi.com

This way there is plenty of

time to make subtle changes

to either ensure alignment and

synergy or to make allowances

for customer and key supplier

replacement where needed

without causing major business

disturbance basically no one is

ever surprised by something

they have planned for.

Just a thought.

NB: This will be my last column

as an Area Manager of

EC Credit Control. This month

I move my focus to NJK Advisory

to focus on providing

debt prevention and specialist

business advice. My sincere

thanks to all of my clients with

EC over the past 14 years and

I wish all of you every success

for the future. Thanks.

ALTOGETHER

At Bayleys, we believe relationships are what businesses are built on and how they

succeed. We understand that to maximise the return on your property you need:

Professional property management

A business partner that understands your views and goals

Contact the Bayleys Tauranga Commercial Property Management team today.

Bayleys Tauranga

Commercial Property Management

07 579 0609

jan.cooney@bayleystauranga.co.nz

SUCCESS REALTY LTD, BAYLEYS, LICENSED UNDER THE REA ACT 2008

ALTOGETHER BETTER

Residential / Commercial / Rural / Property Services


22 BAY OF PLENTY BUSINESS NEWS June 2021

Is your business

ready to catch the

wave?

There’s a brightness about the future right now. The Covid-19 vaccine

is being rolled out in many countries around the world and businesses

in industries that could see only darkness last year are starting to spring

back to life. But is your business ready? If your business downsized

or pivoted to survive, how easy will it be to ramp back up or return to

some of the core business you relied on prior to the pandemic?

Gearing back up can take

time and businesses

that are too slow off

the mark risk missing out on

opportunities.

This is precisely the challenge

faced by many tourism

operators, which will be looking

to attract Australians once

again now that the trans-Tasman

travel bubble is in place.

Hospitality and events businesses

are in a similar boat and

will be trying to adjust their

marketing messages back

towards the joy of socialising

and spending time with others.

Exporters face an extra

layer of complexity because

the Covid-19 situation differs

by international market. It’s

not easy, but by focusing on

the following key areas you

will improve your chances of

catching the Covid recovery

wave early.

Update your messaging

The way we sell our products

or services needs to change

once again. Most businesses

shifted their messaging

during the lockdown last year,

whether it was to appeal to

New Zealanders desire to buy

locally or to remain relevant at

a time many people were stuck

at home.

With travel bubbles popping

up and people re-emerging

from their homes in some

countries, it’s time for businesses

to begin capitalising

on the newfound hope many

have. We may not see a complete

return to what we saw

before Covid-19, but some

industries are experiencing a

resurgence as people overseas

seek to make the most of the

freedoms success over the

virus can bring.

Promotions can once again

celebrate getting together with

friends and family to enjoy

good times together.

Optimise online stores

There has been a sharp increase

in the number of people shopping

online in the past 18

months as national lockdowns

and fear of the virus spurred

many people to change their

behaviour.

As a result, having a

well-presented and easy to

use online store is now critical.

If you haven’t already, it’s

worth exploring e-commerce

options. And if you already sell

online, then now is a good time

to ensure is the buyer experience

is seamless.

Make sure you have

high-quality photos and

engaging product descriptions.

Ensure payment and

delivery is straightforward.

Take steps to ensure you can

gauge the success of your marketing

activities and measure

conversions.

Country and regionspecific

marketing

For exporters, it’s more important

than ever to have your finger

on the pulse of each of the

key markets you are selling

into. The rebound from Covid-

19 is vastly different depending

on where in the world you

are, and a message and product

that might be well received in

one country might be insensitive

or taboo in another.

You wouldn’t dream of promoting

a concert at a stadium

in India right now, but the

appetite for events that draw

crowds will soon be greater

than ever in places like New

Zealand, Australia and the UK.

It’s critical to tailor digital

messaging by country. Now,

more than ever, one message

used universally to promote

your products in every country

is not enough. The same goes

for your marketing budget. Be

THE LAST WORD

> BY JAMES HEFFIELD

Director of Bay of Plenty marketing and PR consultancy Last

Word. To find out more visit lastwordmedia.co.nz or email

james@lastwordmedia.co.nz.

prepared to regularly increase

and decrease your spend in

each country you target as the

in-country Covid-19 situation

changes.

Get your resourcing and

systems right

Your marketing promises will

be meaningless if you don’t

have the systems in place to

back them up. How fast can

you ramp up and hire staff

if opportunities arise? How

easy will it be to increase production

or get new stock in

quickly?

It’s a good idea to get

employment contracts in order

and make sure you know

where you will advertise positions.

Put some thought into

how much inventory you will

need to hold – If you only hold

a limited amount of stock, then

you will need to plan ahead

more because of the longer

delivery times resulting from

recent disruptions to global

shipping.

The recovery from Covid-

19 won’t all be plain sailing

for businesses, as the recent

spike in cases in some countries

demonstrate. But if the

vaccines continue to be effective

and businesses time their

runs right in each market and

country they sell into, then the

light at the end of the tunnel

may not be so far away.

It’s not easy being an employer in 2021

As employers we are currently facing challenging times. We navigated

our way through the trials that 2020 brought, with luckily fewer job

losses than estimated and since then, business is seemingly booming.

HUMAN RESOURCES

> BY KELLIE HAMLETT

Talent ID are Recruitment Specialists and can support you through

your recruitment process. Please feel free to talk to us about this by

calling 07 349 1081 or emailing kellie@talentid.co.nz

The skill shortages within the labour market are not only

affecting the major cities, but are very real right here in the

Bay of Plenty – and potentially worse.”

But how can business

thrive and grow if the

demand vs supply for

staff is not met. Over the past

18 months there have been

several employment-related

legislative changes announced,

rising compliance costs, and

now skill shortages are becoming

apparent across almost all

sectors.

Skill shortages are a very

real business risk in today’s

climate. Businesses are busy

– many more so than ever

before. Wait times for services

and trades are lengthy – is this

our new norm? How can a

business grow and prosper if

they can’t find quality people

to fill key roles.

With our borders being

closed and the supply of

migrant workers limited to

those who are already in the

country, the demand for workers

is high. With an increase in

vacancies and a decrease in job

seekers, as employers this is

one of our biggest challenges

for this year and beyond.

Taking a regional hit

The skill shortages within the

labour market are not only

affecting the major cities, but

are very real right here in the

Bay of Plenty – and potentially

worse. The regions tend to

get hit hardest in times such

as these. Shortages are being

experienced across a broad

range of industries and sectors

and are no longer contained to

technical roles.

In a candidate-driven market,

becoming an employer of

choice is one way in which

you can ensure that you are

at the top of candidates list

of company’s they want to

be employed by. This can be

achieved by developing your

employer “brand”, which will

help you to attract top candidates

to your business and differentiate

your company from

your competitors.

This can help you to attract,

recruit, and retain the best

available talent, which ultimately

will have financial

benefit and payback for your

company. It’s walking the

talk, providing genuine and

real benefits – “treating your

valued employees more like

your valued customers” – your

vital resource in sustaining

your business and its future

prosperity.

The real costs of

replacement

Having a robust reputation

as an employer goes beyond

attracting the best employees

to your vacancy, it will provide

positive opportunities and

financial advantages to your

company.

Employees that stay with

your company can be trained

and developed, retaining

essential skills and knowledge.

Do you know the real

cost of having to replace an

employee in a key role who

has been with your company

for several years and is leaving

to work for a competitor?

Some of the ways in which

you can look at enhancing your

employer brand include adopting

Equal Employer Opportunity

practices, community

involvement and engagement,

flexibility with work options,

health and wellness policies,

environmental and sustainability

policies, providing a point

of difference as an employer

from your competitors, real

benefits, genuine commitment,

and care of your employer

brand through company integrity

and leadership.

Recruitment is about

attracting the most talented

and capable people to your

role, therefore any positive

messages and demonstrable

behaviours that you can communicate

about your employment

practices may give you

the edge you need to become a

preferred employer in the eyes

of the candidate.

It goes beyond just the

attraction of candidates, also

encompassing retention and

development.

Do you know what your

employer brand is – how your

business is perceived by those

not in the marketplace but

those who are already working

for you.

Starting in-house with

an initial employee survey

could be the first step in

researching current perception

and what you might take on

board as feedback to improve

your employer brand for the

future.


June 2021 BAY OF PLENTY BUSINESS NEWS 23


24 BAY OF PLENTY BUSINESS NEWS June 2021

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