01.07.2021 Views

Business Analytics Part-Time Master's Program

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PIVOT FROM MANAGER TO<br />

CHANGE AGENT<br />

When Stephen Carr began a business<br />

analytics certificate at the Tippie College<br />

of <strong>Business</strong>, he had just earned a top spot<br />

as a manager of marketing operations and<br />

analytics at a giant web hosting company. Up<br />

next: grow his hard data skills.<br />

At Tippie, he’s collaborated with classmates<br />

on big data projects that transformed his<br />

value at work, gaining knowledge to do things<br />

in his job that no one had done before.<br />

Two promotions later, as a business<br />

intelligence manager with online tax prep<br />

company TaxAct, he’s embedded machine<br />

learning languages in his team’s work so that<br />

they can pinpoint quickly where customers<br />

get frustrated in the tax interview process<br />

and drop off.

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