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Year Book 2021

Tell your business story in the Bay of Plenty’s most prestigious business publication.

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Helping local businesses thrive<br />

INTO THE FUTURE<br />

BY BRETT O’RILEY,<br />

EMA Chief Executive<br />

EVEN IN WHAT WE HOPE<br />

is a post-Covid lock<br />

down world, we know<br />

that businesses face<br />

ongoing challenges. And<br />

while there are a couple<br />

of ropes up the cliff to<br />

help you get back on top, we also know<br />

there is a lot coming that is not going to<br />

make that easy.<br />

Many of you reliant on trade with<br />

Australia would have been relieved to<br />

see the trans-Tasman and the Pacific<br />

Islands bubbles opening, not just for<br />

your staff personally and professionally<br />

but your customers too.<br />

Unfortunately, this does not address<br />

the skilled migrant worker issue that<br />

the Bay of Plenty experiences, and skills<br />

shortages remain a significant problem<br />

for businesses big and small.<br />

While immigration policy is developing,<br />

we think it is high time for a much bigger<br />

piece of work – a population strategy. It<br />

is critical to many parts of the economy<br />

and deciding how big we want our<br />

country to be. Where our population<br />

is concentrated drives infrastructure,<br />

housing and health policy. That is what<br />

will prompt deeper thought about what<br />

skills we want in our population and<br />

determine our skills mix for migrants and<br />

consequently our education system.<br />

Training, education, skills, and<br />

immigration are a critical policy mix as<br />

we have a rapidly ageing workforce (in<br />

the top three ageing populations in the<br />

world), which with our declining birth<br />

rate means we are well below what<br />

is required to replenish our working<br />

population.<br />

Along with the big picture issues like<br />

this, there are a huge number of other<br />

policy and legislative changes facing<br />

businesses now and in the coming year.<br />

Coupled with this, the minimum wage<br />

rise to $20 an hour in April <strong>2021</strong> is the<br />

third in a series of increases that have<br />

seen the minimum wage rise more<br />

than 25 per cent in the past three years.<br />

But is raising wages what drives the<br />

productivity which enables businesses in<br />

the Bay of Plenty to grow?<br />

“While immigration policy is<br />

developing, we think it is high time<br />

for a much bigger piece of work – a<br />

population strategy.”<br />

BRETT O’RILEY<br />

It is also only one piece of businessfocused<br />

legislation or policy that is on<br />

the Government’s agenda, and that is<br />

it in a nutshell really. It is the cumulative<br />

effect of this and the other policy and<br />

legislative changes from five extra days<br />

sick leave to Fair Pay Agreements.<br />

While along with the rest of the<br />

BusinessNZ Network we are talking<br />

to Government about these issues<br />

regularly, providing your feedback and<br />

helping shape their response, businesses<br />

simply need a bit of a breather.<br />

You have shown such resilience, but<br />

everyone needs a helping hand and<br />

at a practical level we are here to<br />

support you with expert on-tap advice,<br />

advocacy, events, business services and<br />

learning, so that together we can help<br />

you succeed. The EMA has been doing<br />

just that for 135 years and are here to<br />

support you.<br />

ADVICELINE 0800 300 362<br />

WWW.EMA.CO.NZ<br />

YEARBOOK <strong>2021</strong> | 59

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