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NZPhotographer Issue 46, August 2021

As of December 2022, NZPhotographer magazine is only available when you purchase an annual or monthly subscription via the NZP website. Find out more: www.nzphotographer.nz

As of December 2022, NZPhotographer magazine is only available when you purchase an annual or monthly subscription via the NZP website. Find out more: www.nzphotographer.nz

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preconceptions allows visitors to explore, experiment,<br />

and express their own vision.<br />

Despite some of the limitations, I still enjoy visiting<br />

iconic landscape photo locations (provided they<br />

are not too crowded) and believe they serve as an<br />

important learning step for photographers starting<br />

to engage with the landscape. It can be useful for<br />

photographers to pitch their own ability to capture a<br />

scene against that of others to learn the craft, and I<br />

get excited in helping people capture such images.<br />

Teachers of photography often focus heavily on<br />

technique, but what I enjoy most is teaching people<br />

to see: to break down the scene in front of them,<br />

decide the story, determine the key elements of<br />

their photograph, and figure out how to express their<br />

vision. Time and time again, even when I’m sure I’ve<br />

visited a location far too many times to see a fresh<br />

interpretation, someone always finds a way to create<br />

something totally new. Maybe they have seen some<br />

small detail that others overlook, or maybe they just<br />

approach the view in front of them in an unusual way.<br />

THE IMPACT TO THE LANDSCAPE<br />

As a NZ based landscape photographer, I have seen<br />

the impact photography has had on well-known<br />

locations. In today’s world of social media, it is hard<br />

to keep a beautiful location secret for long: as soon<br />

as it is picked up by well-known “influencers”, the<br />

crowds start to arrive. In this rush to get the next best<br />

shot, are we considering our actions to the landscape<br />

we are shooting and sharing? Photography is a<br />

powerful marketing tool that can be used to present<br />

products in a way that is irresistible to the consumer,<br />

and over recent years, some of our natural resources<br />

- our landscape have been treated like a product,<br />

something that can be packaged up and sold. The<br />

likes of tourism boards have quickly jumped behind<br />

this: realising the marketing power of photography to<br />

attract more visitors to a destination, using Instagram<br />

76 <strong>August</strong> <strong>2021</strong> <strong>NZPhotographer</strong>

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