NZPhotographer Issue 46, August 2021
As of December 2022, NZPhotographer magazine is only available when you purchase an annual or monthly subscription via the NZP website. Find out more: www.nzphotographer.nz
As of December 2022, NZPhotographer magazine is only available when you purchase an annual or monthly subscription via the NZP website. Find out more: www.nzphotographer.nz
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preconceptions allows visitors to explore, experiment,<br />
and express their own vision.<br />
Despite some of the limitations, I still enjoy visiting<br />
iconic landscape photo locations (provided they<br />
are not too crowded) and believe they serve as an<br />
important learning step for photographers starting<br />
to engage with the landscape. It can be useful for<br />
photographers to pitch their own ability to capture a<br />
scene against that of others to learn the craft, and I<br />
get excited in helping people capture such images.<br />
Teachers of photography often focus heavily on<br />
technique, but what I enjoy most is teaching people<br />
to see: to break down the scene in front of them,<br />
decide the story, determine the key elements of<br />
their photograph, and figure out how to express their<br />
vision. Time and time again, even when I’m sure I’ve<br />
visited a location far too many times to see a fresh<br />
interpretation, someone always finds a way to create<br />
something totally new. Maybe they have seen some<br />
small detail that others overlook, or maybe they just<br />
approach the view in front of them in an unusual way.<br />
THE IMPACT TO THE LANDSCAPE<br />
As a NZ based landscape photographer, I have seen<br />
the impact photography has had on well-known<br />
locations. In today’s world of social media, it is hard<br />
to keep a beautiful location secret for long: as soon<br />
as it is picked up by well-known “influencers”, the<br />
crowds start to arrive. In this rush to get the next best<br />
shot, are we considering our actions to the landscape<br />
we are shooting and sharing? Photography is a<br />
powerful marketing tool that can be used to present<br />
products in a way that is irresistible to the consumer,<br />
and over recent years, some of our natural resources<br />
- our landscape have been treated like a product,<br />
something that can be packaged up and sold. The<br />
likes of tourism boards have quickly jumped behind<br />
this: realising the marketing power of photography to<br />
attract more visitors to a destination, using Instagram<br />
76 <strong>August</strong> <strong>2021</strong> <strong>NZPhotographer</strong>