GCP_Styleguide_EN

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IMAGE STYLEOur images have a clear focus in theforeground and a calm backgroundwith depth of field. The light isnatural to warm.We meet depicted people at eyelevel and as close as possible.People at GCP do not have to beperfect – small “flaws” are natural,likeable and authentic.To access the GCP image folder,please go back to the main folder.Edited images are to be foundhere: T:\PR Marketing\0000PICTURES ALL\2. Pictures forLayoutsprevious page next page back to overview10
ICONSAs a contrast to our flat layout, GCP’s icons arelinear. The form language is clear and simple.The outline can take on all brand colors,depending on the application.We display interactive elements as mouseoverswith a filled icon.previous page next page back to overview11
Page 1 and 2: Simple, enduring, localOUR BRAND GC
Page 3 and 4: ELEMENTS OFTHE BRANDprevious pagene
Page 5 and 6: COLOR PRINTOur brand colors are GCP
Page 7 and 8: FONTOur house font is the Parka by
Page 9: CONTRAST OF WHITE AND GCP YELLOWWhi
Page 13 and 14: LAYOUT SYSTEMTo calculate the logo
Page 15 and 16: previous page next page back to ove
Page 17 and 18: STRATEGYprevious pagenext pageback
Page 19 and 20: STORYWhat our customers can expect
Page 21 and 22: CLAIMWhat we promiseOur claim “Be
Page 23 and 24: 1. Offering and maintaining living
Page 25: EXPERIENCE ATTRIBUTESMake it simple

GCP_Styleguide_EN

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