GCP_Styleguide_EN

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FONT ON PICTURESWhen we place texts on images, we need to ensurereadability. If the contrast is not high enough and thetexts are therefore difficult to read, there are twooptions. Either we take another font color or we put amultiplying layer on the image, which darkens orlightens it. Swapping the font color should always bethe favored solution, so that the images remainauthentic and unprocessed.Contrast of image background and font is not big enoughThe text is much more readable hereprevious pagenext pageback to overview08
CONTRAST OF WHITE AND GCP YELLOWWhite type on our brand color GCP Yellow or vice versais often difficult to read and should only be used in alarge and bold way. In digital media, the contrast doesnot meet the AA standard and should therefore beavoided. In these cases, we resort to another colorcombination.Small white texts on our GCP Yellow are difficult to readand do not meet AA standardOther color combinations like these are therefore muchmore suitableprevious pagenext pageback to overview09
Page 1 and 2: Simple, enduring, localOUR BRAND GC
Page 3 and 4: ELEMENTS OFTHE BRANDprevious pagene
Page 5 and 6: COLOR PRINTOur brand colors are GCP
Page 7: FONTOur house font is the Parka by
Page 11 and 12: ICONSAs a contrast to our flat layo
Page 13 and 14: LAYOUT SYSTEMTo calculate the logo
Page 15 and 16: previous page next page back to ove
Page 17 and 18: STRATEGYprevious pagenext pageback
Page 19 and 20: STORYWhat our customers can expect
Page 21 and 22: CLAIMWhat we promiseOur claim “Be
Page 23 and 24: 1. Offering and maintaining living
Page 25: EXPERIENCE ATTRIBUTESMake it simple

GCP_Styleguide_EN

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