GCP_Styleguide_EN

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OVERVIEWPage 03Page 14Page 17Elements of the brandLogoColor printColor digitalFontFont on picturesContrast of White and GCP YellowImage styleIconsLayout systemApplicationsPrintDigitalStrategyWe are the brandStoryVisionClaimOur areas of expertiseValuesExperience attributesprevious pagenext pageback to overview02
ELEMENTS OFTHE BRANDprevious pagenext pageback to overview03
Page 1: Simple, enduring, localOUR BRAND GC
Page 5 and 6: COLOR PRINTOur brand colors are GCP
Page 7 and 8: FONTOur house font is the Parka by
Page 9 and 10: CONTRAST OF WHITE AND GCP YELLOWWhi
Page 11 and 12: ICONSAs a contrast to our flat layo
Page 13 and 14: LAYOUT SYSTEMTo calculate the logo
Page 15 and 16: previous page next page back to ove
Page 17 and 18: STRATEGYprevious pagenext pageback
Page 19 and 20: STORYWhat our customers can expect
Page 21 and 22: CLAIMWhat we promiseOur claim “Be
Page 23 and 24: 1. Offering and maintaining living
Page 25: EXPERIENCE ATTRIBUTESMake it simple

GCP_Styleguide_EN

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