QR-WORLD

Dynamic QR Codes -
Tracking in Real Time
How great would it be if you could track and get some stats
on your print advertising? Do you wish you could know if
you are reaching your target audience? Using our tracking
feature, QR Codes when scanned allow us to see when
and where the reader has made the action. This feature
now offers a new dimension with traditional marketing. Add
QR codes to your print material to understand if an advert
is providing a return to product sales or lead generation.
Now you can optimise your campaigns over time.
Key benefits to track your marketing with KPI’S
Using QR codes allows you to understand how your marketing campaigns impact success by way of
KPIs (key performance indicators) and report ROI (return on investment). Creating a data-driven strategy
for your campaigns is made easier using QR codes with a solid, reliable tracking method, you can:
• Recognise your target audience.
• Measure how customers reached you.
• See if a particular design change improved traffic.
• Help you identify online traffic, set expectations, and goals based on your traffic history.
• Provide you with a clearer understanding of what is working and what needs to be improved.
• Lead your marketing campaign in a strategic and informed way.
Static vs dynamic QR Codes
Most QR codes in particular in Restaurants are Static QR Codes they are rigid and after being created
cannot be changed. The destination URL is static, this can mean that the QR can be obsolete if you
wanted to direct the QR to a different URL.
A dynamic QR Code is flexible, the destination URL can be changed at any time without changing the
actual QR Code. Also, there are other added advantages with dynamic QR codes, the changes to any
supported landing page, form, or another use case can also be changed quite easily
See here what are the main differences between Static and Dynamic QR codes
Static QR Codes
Cannot be edited once created
Not trackable
Cannot be used for online
retargeting
Takes longer to scan
Cannot deliver different campaigns
Dynamic QR Codes
Can be edited even after printing
Trackable
Retargets users online
Scans easily and quickly
Delivers different campaigns based on a set schedule