Indian uPVC segment likely to grow 30 pc in 10-15 yrs: Window Magic CEO Manish Bansal

Interview
Mr. Manish Bansal,
Director & CEO, Window Magic
Having acquired a degree from the University of Kent, Canterbury, United Kingdom, Mr Manish Bansal is the current CEO and Director of
Window Magic, a leading uPVC brand in India, today. Bansal is a successful business leader prospering in the building and construction
equipment industry. He played a significant role in transforming Window Magic into a profitable venture. His clear vision, commitment to
quality standards, market & consumer foresightedness added new insights to Window magic as a company.
Bansal carries a distinct expertise in global strategic management, including development, expansion, and turnaround initiatives. His
belief and understanding of future market trends have helped in popularizing uPVC products in India. Bansal has successfully established a
reputation of being a dynamic, visionary, and strategic leader of the industry.
100 Glass Bulletin | July - September, 2021

Interview • 2
Indian uPVC segment likely to grow
30 pc in 10-15 yrs: Window Magic
CEO Manish Bansal
Window Magic Offers Advanced uPVC Windows, Doors With Sound
Insulation, Multi-Lock System
Bansal explains the advantages of uPVC and why it is in great demand, noting that with
the increase in consumer aspirations, premium quality products have achieved higher and
faster market penetration.
What kind of doors and
windows have the best
market potential in
India?
There is a great demand for
windows and doors that need lower
maintenance and are made of energysaving,
efficient materials. Beyond
aesthetics, windows are expected to
perform other functions including
optimizing day-lighting, & energy
conservation.
With the increase in consumer
aspirations, premium quality products
have achieved a higher and faster
market penetration globally. To
comply with the modern construction,
Window Magic offers a variety
of fenestration solutions which
include customized, innovative, and
engineered products.
Our uPVC windows and doors
come with several benefits like sound
insulation, multi-lock system, smooth
functioning, etc. These utilities play
a vital role in fulfilling the required
essentials of a modern building
effectively and efficiently.
– What is the uniqueness of
Window Magic doors and
windows?
Window Magic offers uPVC
windows and doors which are the
most advanced offerings in the
construction segment. uPVC stands
for unplasticised polyvinyl chloride.
This material is a chemical compound
consisting of carbon, chlorine, and
hydrogen.
uPVC is very much economical
and easy to produce as compared to
timber. The material is eco-friendly
and results in preventing deforestation
by reducing the use of wood and
timber for producing windows and
doors. Our products are energy
efficient, potentially saving energy up
to 25 per cent to 30 per cent.
To serve the smart cities in the best
possible way, Window Magic, with
the innovative and latest German
technology, brings out the finest
customized fenestration solutions as
per the environment and in tune with
the customer’s needs.
– Could you shed some light on the
market share?
The fenestration market is growing
rapidly due to the rising awareness
amongst builders and consumers. As
per the Indian uPVC market report,
the next 10-15 years will see an
estimated 30 per cent growth in the
segment, also, the uPVC segment is
expected to contribute around 10-12
per cent to the doors and windows
industry.
The Indian fenestration industry
has undergone quite a remarkable
transformation due to the introduction
of several newer technologies. As per
the current report, the Indian uPVC
windows market is expected to grow
at a CAGR of 7 per cent, to reach over
INR 17,000 crore by FY-2020 in terms
of revenues.
– Can you cite an example where
Window Magic’s products have
been used?
Designer windows and doors play a
significant role in aesthetics, design,
and energy performance of any
building. Window Magic’s product has
been used in many sectors including
residential projects and institutions
like schools and colleges. Also, it has
been used in luxury houses, hospitals,
industrial hubs and government
buildings.
Aabout the Company
Setup in 2002, “Window Magic”, a division of
Window Magic India Pvt Ltd is a part of the JV
Group. It emerged from collaboration with the
Profine Group of Germany, the world’s largest
manufacturer of uPVC profiles operating under
the brand name of Kommerling. As a company
today, with years of experience, it has succeeded
in building up a range of state-of-the-art
technologies to manufacture windows and
doors, profile lamination in various colours,
insect screen and glass solutions.
Window Magic’s myriad products include
casement windows and doors, tilt and turn
windows, sliding windows and doors, designer
window, conservatory and lift and slide doors.
Email: info@windowmagicindia.com
Website: www.windowmagicindia.com
Glass Bulletin | July - September, 2021 101