Food & Beverage Asia October/November 2021

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22 INGREDIENTS Prebiotics market taps into current demands Consumers are more engaged with prebiotics than ever before as they are not only searching for ways to improve their own health, but also that of their pets. Lumina’s research on post-purchase review data found that prebiotics are among the top performing ingredients when it comes to the number of reviews generated by products they are used in. PLANT-BASED EATING A KEY DRIVER Plant-based eating is a global macrotrend. Consumers’ motivations for cutting out or down on animal foods, like meat and dairy, range from environmental sustainability concerns to ethical considerations and personal health objectives. Prebiotics are trending on multiple fronts right now, creating rising demand for these sophisticated fibre ingredients, which have been shown to nourish beneficial microorganisms inhabiting the human gut. Present research shows that consumers are more engaged with prebiotics than ever before as they are not only searching for ways to improve their own health, but also that of their pets. This article looks at some of the key trends driving the prebiotics market and how likely they are to develop in the future. CONSUMERS VERY ENGAGED WITH PREBIOTICS Consumer interest in prebiotics remains high, as gauged by Google search trends. Lumina tracks shifts in online searches within the probiotics space over the last 12 and 24 months via its microbiome search trends analysis dashboard. At present, 1,633 keywords are tracked through English language searches worldwide. As evident from Fig. 1, prebiotics, with 11.5k average monthly searches between February 2020 and 2021, is ahead of terms such as cardiovascular health, digestion and even immunity. What also emerges from the graph is that gut health remains a major area of interest, and prebiotics are highly relevant in this regard. Terms implicated in gut health, like constipation, gut-brain, IBS, digestion, gut flora and diarrhoea, generated a significant volume of searches, and saw high growth. Within probiotic supplements, prebiotics as an ingredient also resonate well with the end-user. This shift opens up opportunities for prebiotic fibres, since they are either already present or can easily be integrated into the plant-based products that are substituting animalbased foods. It also gives products, which were always plant-based, new leverage in terms of positioning. Breakfast cereals are a good example. In a recent webinar, D’Anne Hayman, vice-president of Global Innovation and Nutrition at Kellogg, declared gut health to be the future of nutrition. Kellogg’s strategy for the immediate future was to “promote its diverse range of plant-based fibres to nourish the gut". This would, according to Hayman, also include new brands and novel plant fibres. Comet Bio’s Arrabina branded fibre is expected to hit the market in 2022. Arrabina is made from arabinoxylan, a constituent part of psyllium fibre, amongst others. The company, FOOD & BEVERAGE ASIA OCTOBER / NOVEMBER 2021
INGREDIENTS 23 Fig. 1: Average monthly searches for prebiotics based in North America with facilities in Europe, has found a way to isolate arabinoxylan on a commercially viable basis. Comet Bio is convinced of the superiority of its prebiotic ingredient over other kinds. It is, for example, tolerated in much larger amounts than inulin (from chicory root) without causing digestive discomfort, argues the company. Another attractive, on-trend aspect of Arrabina is its sustainable sourcing from crop leftovers like straw, leaves and shells, as well as from “upcycled” spent grains diverted from the brewing industry. This will appeal to the growing number of businesses embracing the circular economy model. ANTHROPOMORPHISM FUELS UPTAKE OF PREBIOTICS IN PET FOOD Prebiotics play an important role in animal feed. The rise of poultry farming in Asia Pacific, particularly in India, China and Indonesia, is pushing the uptake of prebiotic fibres like mannan oligosaccharides (MOS), derived from brewer’s yeast (Saccharomyces cerevisiae). The addition of MOS is known to improve feed conversion efficiency Fig. 2: Number of product reviews between probiotics and prebiotics and boost egg production in hens and of human characteristics, preferences, etc. growth in broiler chickens and turkeys. to objects and animals – is a long-standing macro trend impacting the pet food sector. Prebiotics are also becoming One manifestation of this is the addition increasingly common in pet food, but of trendy “superfood” ingredients to pet there is a different reason behind this food products for the purpose of product market trend. Pet owners believe that differentiation and adding value. Prebiotics what is healthy for them, must also be most certainly fall into this category, and good for their four-legged companions. there is a whole slew of recent launches attesting to this phenomenon. Minimo Anthropomorphism – the attribution Yum Disney Pixar Soul Limited Edition FOOD & BEVERAGE ASIA OCTOBER / NOVEMBER 2021
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Page 5 and 6: CONTENTS 3 52 39 PROCESSING AND PAC
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Page 9 and 10: NEWS 7 Roquette opens a plant prote
Page 11 and 12: NEWS 9 New IFAD report suggests agr
Page 13 and 14: NEWS 11 Climate Action 100+ sets ne
Page 15 and 16: MARKET INSIGHTS 13 Food production
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Page 19 and 20: MARKET INSIGHTS 17 solutions at the
Page 21 and 22: BITING ISSUES 19 Cargill Euromonito
Page 23: BITING ISSUES 21 Loryma combines in
Page 27 and 28: INGREDIENTS 25 Maltodextrins and dr
Page 29 and 30: INGREDIENTS 27 Stepping up the gut
Page 31 and 32: INGREDIENTS 29 Incorporating chicor
Page 33 and 34: INGREDIENTS 31 increasingly explori
Page 35 and 36: INGREDIENTS 33 powdered sachets, da
Page 37 and 38: ON THE TABLE 35 "In order to do thi
Page 39 and 40: INGREDIENTS 37 and a modelling appr
Page 41 and 42: ON THE TABLE 39 An alternative kind
Page 43 and 44: ON THE TABLE 41 Digitalising the fo
Page 45 and 46: ON THE TABLE 43 Serac’s ESL Combo
Page 47 and 48: ON THE TABLE 45 Protein and beyond:
Page 49 and 50: PROCESSING AND PACKAGING 47 How pro
Page 51 and 52: PROCESSING AND PACKAGING 49 combina
Page 53 and 54: PROCESSING AND PACKAGING 51 “Our
Page 55 and 56: PROCESSING AND PACKAGING 53 The BSI
Page 57 and 58: PROCESSING AND PACKAGING 55 the mea
Page 59 and 60: PROCESSING AND PACKAGING 57 Cogener
Page 61 and 62: PROCESSING AND PACKAGING 59 role in
Page 63 and 64: FIRST LOOKS 61 Competek provides St
Page 65 and 66: FIRST LOOKS 63 Eagle enables leaner
Page 67: SHOW PREVIEW 65 APAC Agri-Food Inno
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Food & Beverage Asia October/November 2021

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