Dental Asia November/December 2021

Dental Advertorial Updates
Dental technology Made in Germany
The German family business DÜRR DENTAL in Bietigheim-Bissingen is one
of the few international market leaders in the dental industry. This year, the
family business celebrates a momentous occasion: its 80 th anniversary.
For 80 years, the brand DÜRR DENTAL
has been known for its high-end “Made
in Germany” products and technical
innovations. How did it all start? With a root
canal treatment and a broken dental drill.
Frida Dürr, the wife of precision engineer
Wilhelm Dürr, had to visit the dentist in the
autumn of 1946. However, during the root
canal treatment, the dental drill broke. Since it
was very difficult to find new equipment after
the war, the dentist had to finish the treatment
manually. Knowing about Wilhelm‘s technical
skills, the dentist gave his patient the broken
drill to take home. Surprisingly, although
Wilhelm had never repaired dental equipment,
he managed to fix the drill and it all worked
out.
That was how Wilhelm, who ran a precision
workshop with his brother Karl, discovered a
gap in the market almost accidentally. From
1948 onwards, the brothers established their
business in the dental sector. Today, DÜRR
DENTAL is one of the international leaders in
the market, celebrating its 80th anniversary.
A PIONEER AND RELIABLE PARTNER
DÜRR DENTAL can look back on a successful
company history. The name DÜRR DENTAL
stands for innovation and a proud history of
countless developments and enhancements
in modern dentistry. The invention of the
suction system enabled dentists to treat their
patients lying down for the first time – a major
step forward in dental care. DÜRR DENTAL
has pioneered the development of effective
spray mist extraction systems, in addition to
the invention of oil-free compressors. DÜRR
DENTAL has steadily refined and developed this
technology and remained the industry specialist
for the oil-free “heart of the practice” to this day.
DÜRR DENTAL also has a pioneering role in
value-preserving hygiene, low-pain therapy
and products offering the best protection for
the practice team and the patient. This position
has been further strengthened in recent times.
Milestones in imaging, such as image plate
technology, round off DÜRR DENTAL’s extensive
portfolio.
SUCCESSFUL FAMILY BUSINESS
DÜRR DENTAL is currently led by Martin
Dürrstein, the third generation of the Dürr family.
He continues to place great importance on
innovation: “We strive to understand the dentists’
requirements and offer them exact and reliable
solutions so that they can provide excellent
treatment to their patients.”
DÜRR DENTAL is known for innovative products
such as the first suction unit or its long-time
bestseller, the disinfectant Orotol. In general,
the experts for dental technology offer products
across four different ranges: compressed air and
suction, imaging, dental care and hygiene, as
well as prevention and therapy.
At present, the team focuses on smart solutions
for the dental practice 4.0. The experts are
developing cloud-based software solutions and
equipment, which can be connected and linked
with each other. For example, VisaSoft Cloud
allows the sharing of X-ray images quickly and
directly with the lab. With VistaSoft 3.0, DÜRR
DENTAL brings artificial intelligence into the dental
practice and supports the practice team efficiently
in their daily work. Numerous other pioneering
techniques are currently being discussed and
undergoing further development. Even after 80
years, the pioneering spirit lives on at DÜRR DENTAL.
DÜRR DENTAL also wants to pass on the
necessary know-how in addition to selling
products. Thus, DÜRR DENTAL Academy plays
a crucial role for their business. It offers around
140 seminars for dental staff,
technicians and students
around the year.
“We accept responsibility
with each product we sell
in the dental field,” said
Martin Dürrstein. “Therefore,
it is essential for us to provide
training, expertise and excellent
service. Our customers’ and their
patients’ satisfaction are of
utmost importance to
us.” DA
Martin Dürrstein,
CEO of DÜRR DENTAL
6
DENTAL ASIA NOVEMBER / DECEMBER 2021