Panels & Furniture Asia November/December 2021

IN PERSON
A new beginning
for Scheuch Asia
Joining Scheuch Asia as its new managing director, Mirko Köhler’s
primary goal is to be closer to customers, and this includes further
expansion of Scheuch’s services and after-sales departments.
Panels & Furniture Asia speaks to him to find out his plans for
Scheuch Asia, especially in the time of the
COVID-19 pandemic.
By Yap Shi Quan
As a solutions provider of air and environmental
technology, Austria-based Scheuch has expanded its
operations worldwide and across various industries such
as metals, industrial minerals and wood-based panel
industries, among others. In June this year, the Scheuch
Asia subsidiary welcomed Mirko Köhler to the role of
managing director, succeeding Jan Eike Graeff who has
been in the post since 2019.
In his new role, Köhler is responsible for the expansion of
Scheuch Asia’s sales and partner network. Outlining his
strategies in strengthening the company’s presence in the
region, Köhler highlighted that one of the key initiatives for
the next 12-18 months is to establish a service hub for South
East Asia with fully trained commissioning and mechanical
supervision for its clients directly on the spot.
Mirko Köhler,
managing director
of Scheuch Asia
He told Panels & Furniture Asia: “We aim to greatly extend
our after-sales and service offering to our customers in
the region. Our focus will be on offering shorter delivery
times for critical spare parts as well as the introduction of
service packages tailored to the individual needs of our
customers.
“We are also aiming to localise a part of the engineering
and supply chain to bring down cost and delivery times
for our clients whilst offering more capabilities to
manage projects with increased local content.”
NAVIGATING THROUGH PANDEMIC DIFFICULTIES
The wood and woodworking industry is faced
with multiple issues across the world due to the
COVID-19 pandemic, and Scheuch Asia is no
different. Köhler said that the travel restrictions
made customer meetings, service staff delegations
24 Panels & Furniture Asia | November / December 2021