behind the Brew Issue 3

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COMPETITOR NEWS We want to stay ahead of our competitors and the best way to do this is to know what they’re up to! So, what’s the latest with them? The UK’s brewing sector launched a roadmap to net zero carbon ahead of COP26, which took place in Glasgow in November. This latest pledge, created specifically for brewers, will be distinct in recognising the unique challenges of brewing as a key part of UK food and drink manufacturing. See page [x] to see how we were involved at COP26. BrewDog has launched its first international joint venture in Japan, with Punk IPA, Hazy Jane and Elvis Juice beers being rolled out across the country via a partnership with Asahi Breweries. The Ellon-based business will retain a controlling interest in BrewDog Japan, but it will operate as a standalone entity, with its own sales, marketing and back-office teams. Tennent’s Brewery has launched a multi-channel advertising campaign to underline the importance of sustainable brewing practices. The campaign hopes to show why quality, local brewing is a sustainable option for drinkers and will highlight the sustainable processes undertaken by the brewer; including using 100% renewable electricity at Wellpark and other sites across Scotland, only brewing with local barley and reducing the distance from brewery to bar. Guinness has launched a new, single nitrogen dispense solution, Guinness MicroDraught. Previously rolled out across pubs, restaurants and bars earlier this year, drinkers will have the chance for the first time to buy the dispense solution for use at home. Two years in the making, Diageo claims that the latest launch is the biggest innovation since the invention of the Guinness widget 30 years ago. 32
With a view to creating the first green hydrogen supply to a brewery, Budweiser Brewing Group UK&I and Protium have teamed up to explore the deployment of zero emission green hydrogen at Magor brewery in South Wales. Bolstering Budweiser Brewing Group’s ambitious sustainability objectives, the project would build the first large-scale hydrogen generation system at a brewery. The hydrogen will fuel the brewery’s production, as well as HGVs and forklift trucks that deliver their beer. Planning permission for Innis & Gunn’s brewery at Heriot-Watt University’s Research Park has officially been granted by The City of Edinburgh Council, the first major brewery to be built in Edinburgh for over 150 years. The new facility, spanning a two hectare site, will be built to provide increased brewing capacity and support the brewer‘s growth. Guided tours will be on offer for visitors at the new site, where Innis & Gunn’s The Original, Lager Beer and Session IPA, as well as other cask-matured beers will be brewed. Asda has partnered with a specialist craft beer and cider retailer, Craft on Draft, to be the first supermarket to offer a refillable beer service to customers at its trial store in Milton Keynes. The supermarket will offer a changing menu of 12 beers on draught, which are freshly pumped by staff into 1L or 2L glass bottles that can be brought back to the store to be refilled or returned to get the deposit back. Diageo has extended its partnership with Molson Coors Beverage Company, which will allow Diageo’s beer portfolio to be distributed in most Central and Eastern European markets as of January. For Diageo, the partnership will help its key brands such as Guinness, Kilkenny and Hop House 13 grow further through the strong on trade and off trade distribution channels Molson Coors has via its companies in the local beer markets. Gordon’s Gin, owned by Diageo, has revealed a new bottle design, made from up to 85% recycled glass, which is being rolled out globally. Made at Cameronbridge distillery in Fife, which is 100% powered by renewable electricity, the newly designed range is an important step in Diageo’s aim to make its packaging widely recyclable by 2030. Pub news Chancellor Rishi Sunak announced that the retail, hospitality and leisure sectors would be able to claim a 50% discount on their bills up to £110,000 for a year. The tax cut worth £1.7bn would benefit pubs, music venues, cinemas, restaurants. Taken in conjunction with the existing small business relief, more than 90% of hospitality, retail and leisure businesses would see a discount of “at least 50%”. Vaccine passports will not be extended to further Scottish hospitality venues, announced the First Minister in a statement to MSPs in Holyrood in November. Customers will be allowed to present negative lateral flow tests rather than proof of two jabs to enter venues already covered by the scheme, including nightclubs and concerts from 6th December. Nicole Sturgeon said an extension of the scheme to other hospitality businesses would “not be proportionate” given its impact on business. 33
Page 1 and 2: Behind the BREW what’s going on i
Page 3 and 4: 24 30 12 Contents End of Year Messa
Page 5 and 6: "EverGreen 2025 will help us meet t
Page 7 and 8: Raising the bar on Sustainability &
Page 9 and 10: “Our overall aim is to achieve 98
Page 11 and 12: Social isolation is not something t
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Page 15 and 16: Together in Electric Dreams Ahead o
Page 17 and 18: "Better soil health means better cr
Page 19 and 20: Green Energy in Our Breweries Andy
Page 21 and 22: "To date, we’ve invested £450,00
Page 23 and 24: Get a Green Grip Steve Waygood, Hea
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Page 27 and 28: Kelly Borland Digital B2B Product O
Page 29 and 30: “We’re encouraging consumers to
Page 31: Celebrities Assemble So, we had our

behind the Brew Issue 3

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