behind the Brew Issue 3

Raising the bar on Sustainability & Connectivity
The day came to a close with a look at the plans we’ve in place to
ensure we’re winning in the area of sustainability and responsibility,
before reviewing the steps we’ll be taking over the next three to
five years to revamp our digital journey and become the bestconnected
brewer, to serve customers and consumers who are
increasingly looking to buy our brands online.
Our EverGreen 2025 ambition
By the end of 2025, our global ambition is to:
• Increase our revenue to mid-single digit growth.
• Increase our operating margin by 17% by 2023 and operating
leverage beyond.
• Increase our capital efficiency.
• Cut our CO 2
emissions by 50% in production.
Our Green Diamond is our ‘yardstick’ for success against our
balanced growth ambition. It will ensure that we strike a balance
between short-term delivery, long-term sustainability and between
top-line growth and overall value creation.
How we’ll get there...
Nothing More, Nothing Less 2022 is year one of our EverGreen
2025 strategy. It lays the foundation for future growth and outlines
the direction of travel for our business over the coming years.
Placing a focus on cultural shifts, we’ll create a sense of belonging
through our new Purpose, Values and Behaviours as we continue to
meet the demands of a fast-changing world.
Becoming more externally focused and stepping-up our consumer
and customer-centricity will be key. We’ll place bigger bets on our
premium beers, ensure there’s Always A Choice with 0.0 and do
more to stretch and go beyond beer, to win the hearts of customers
and drinkers and regain momentum in the cider category. We’ll
maximise our pub estate too, enhancing our use of capital and
creating fantastic drinkers experiences of our brands.
We must place continuous focus on productivity to free up
resources and reinvest in growth, whilst being bolder with our
technology agenda and tackling the digitisation of our business
with more urgency.
On top of this, we’re raising the bar on our environmental and social
ambitions by continuing to champion responsible consumption
and prioritising the implementation of our 2022 Carbon Neutrality
plans, both of which are woven into our Brew a Better World 2030
commitments, which you can read more about in this issue of
Behind the Brew.
We shared more about our EverGreen 2025 strategy and
our Nothing More, Nothing Less plan for 2022 at the All
Colleague Townhall on 6th December. If you missed it,
you can catch up on the event website. Here you’ll find
recordings from the event, along with other pre-recorded
content from the Leadership Event and a number of videos
bringing to life our new Values, our Brands and our Brew a
Better World agenda.
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