ANNUAL REPORT ON GIVING - Thunderbird Magazine ...
ANNUAL REPORT ON GIVING - Thunderbird Magazine ...
ANNUAL REPORT ON GIVING - Thunderbird Magazine ...
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<strong>Thunderbird</strong>’s International Business Information Centre has seen increasing<br />
student activity with the rise in enrollment. Funds from Campaign <strong>Thunderbird</strong><br />
would go toward expanding the resources available to students.<br />
nities for students, restructure, reposition and<br />
re-price its executive education programs, and<br />
introduce new degree and non-degree programs<br />
that would respond to evolving market<br />
preferences and demand.<br />
Marketing and communications were<br />
strengthened to better position the <strong>Thunderbird</strong><br />
brand in an increasingly crowded market,<br />
and a new structure for student recruiting was<br />
put in place to more effectively attract top students<br />
from around the world. The faculty assumed<br />
higher teaching loads and tuition was<br />
increased across all programs. Salaries were<br />
frozen. Unprofitable overseas operations were<br />
closed. The portfolio of programs was revised,<br />
new programs were created, and the curriculum<br />
of existing programs underwent signifi-<br />
cant upgrades. Staff and faculty positions were<br />
eliminated in stages, first in 2001, which saw<br />
early retirements and position reductions of<br />
more than 45 faculty and staff, then in 2004<br />
with a reduction of 40 staff, and in 2005 with<br />
early retirements and position reductions of 29<br />
faculty and staff.<br />
“Those are some of the toughest decisions<br />
any manager has to face, but, we had the responsibility<br />
of doing what we had to do to secure<br />
the future of <strong>Thunderbird</strong>,” Cabrera says.<br />
“And no one of those actions would have sufficed<br />
in and of itself. It all had to be done across<br />
the board.”<br />
A new strategic plan was developed under<br />
the rubric <strong>Thunderbird</strong> 2010, which was intended<br />
to guide the school until the year 2010.<br />
<strong>Thunderbird</strong> expanded the number of universities<br />
with which it has dual degree programs. Senior<br />
Vice President and Provost Rob Widing signed an<br />
agreement with Soochow University in 2007.<br />
<strong>Thunderbird</strong> has diversified its portfolio of offerings,<br />
which now includes the Global MBA for Latin<br />
American Managers.<br />
thunderbird annual report on giving 9