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ANNUAL REPORT ON GIVING - Thunderbird Magazine ...

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<strong>Thunderbird</strong>’s International Business Information Centre has seen increasing<br />

student activity with the rise in enrollment. Funds from Campaign <strong>Thunderbird</strong><br />

would go toward expanding the resources available to students.<br />

nities for students, restructure, reposition and<br />

re-price its executive education programs, and<br />

introduce new degree and non-degree programs<br />

that would respond to evolving market<br />

preferences and demand.<br />

Marketing and communications were<br />

strengthened to better position the <strong>Thunderbird</strong><br />

brand in an increasingly crowded market,<br />

and a new structure for student recruiting was<br />

put in place to more effectively attract top students<br />

from around the world. The faculty assumed<br />

higher teaching loads and tuition was<br />

increased across all programs. Salaries were<br />

frozen. Unprofitable overseas operations were<br />

closed. The portfolio of programs was revised,<br />

new programs were created, and the curriculum<br />

of existing programs underwent signifi-<br />

cant upgrades. Staff and faculty positions were<br />

eliminated in stages, first in 2001, which saw<br />

early retirements and position reductions of<br />

more than 45 faculty and staff, then in 2004<br />

with a reduction of 40 staff, and in 2005 with<br />

early retirements and position reductions of 29<br />

faculty and staff.<br />

“Those are some of the toughest decisions<br />

any manager has to face, but, we had the responsibility<br />

of doing what we had to do to secure<br />

the future of <strong>Thunderbird</strong>,” Cabrera says.<br />

“And no one of those actions would have sufficed<br />

in and of itself. It all had to be done across<br />

the board.”<br />

A new strategic plan was developed under<br />

the rubric <strong>Thunderbird</strong> 2010, which was intended<br />

to guide the school until the year 2010.<br />

<strong>Thunderbird</strong> expanded the number of universities<br />

with which it has dual degree programs. Senior<br />

Vice President and Provost Rob Widing signed an<br />

agreement with Soochow University in 2007.<br />

<strong>Thunderbird</strong> has diversified its portfolio of offerings,<br />

which now includes the Global MBA for Latin<br />

American Managers.<br />

thunderbird annual report on giving 9

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