CORE Brand Book 2022
CORE Response's brand book is an outline of CORE's mission, image, and values. The brand book not only highlights the story and purpose/mission of CORE, but calls attention to the images, style, and language that should be used in the marketing strategy of CORE.
CORE Response's brand book is an outline of CORE's mission, image, and values. The brand book not only highlights the story and purpose/mission of CORE, but calls attention to the images, style, and language that should be used in the marketing strategy of CORE.
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MISUSE<br />
The don’ts<br />
Never manipulate or distort the <strong>CORE</strong> logo, for example by removing the tagline or by stretching or compressing<br />
it. Never try to redesign an element of the logo or replace/add an element. Never add words or images or create a<br />
composite logo treatment.<br />
Never use a background with<br />
insufficient contrast for the logo.<br />
Never stretch or distort the logo.<br />
Never change or rearrange the<br />
relative sizes of the icon, tag and type.<br />
Never change the orientation of the logo with<br />
angles different than 0 or 90.<br />
Never change or rearrange the relative<br />
sizes of the icon, tag and type.<br />
Never switch the colors of the icon.<br />
Never add any effects like drop<br />
shadows or embossing.<br />
Never shear the logo.<br />
2023 <strong>CORE</strong><br />
BRAND GUIDE
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