CORE Brand Book 2022
CORE Response's brand book is an outline of CORE's mission, image, and values. The brand book not only highlights the story and purpose/mission of CORE, but calls attention to the images, style, and language that should be used in the marketing strategy of CORE.
CORE Response's brand book is an outline of CORE's mission, image, and values. The brand book not only highlights the story and purpose/mission of CORE, but calls attention to the images, style, and language that should be used in the marketing strategy of CORE.
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VALUES<br />
Empathy<br />
We listen, we learn, and then we<br />
act. Everything we do is driven by<br />
compassion, respect, inclusion, diversity,<br />
and equity.<br />
Community<br />
It begins our name for a reason. Our<br />
efforts revolve around the community.<br />
It’s in our staff, teamwork, collaboration<br />
with partners, engagement, and our<br />
integrated approach.<br />
Resilience<br />
Like the communities<br />
we serve, we are<br />
determined and<br />
resolute. We exceed<br />
challenges to get the<br />
job done.<br />
Passion<br />
We are hopeful and<br />
optimistic. We channel our<br />
frustration at injustice and<br />
inequity into action to make<br />
positive things happen.<br />
Preparedness<br />
We are ready to respond at a moment’s<br />
notice and scale rapidly. We support<br />
communities to be prepared for the<br />
future and help them pave a road to<br />
long-term recovery.<br />
Adaptability<br />
We are flexible, nimble, and innovative.<br />
We are resourceful. We forge creative<br />
and collaborative solutions and are not<br />
afraid to rethink traditional methods to<br />
support those in need.<br />
2023 <strong>CORE</strong><br />
BRAND GUIDE
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