AVA Magazine - February 2022
Aberdeenshire Voluntary Action Magazine - February 2022
Aberdeenshire Voluntary Action Magazine - February 2022
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
6 <strong>AVA</strong> | <strong>February</strong> <strong>2022</strong><br />
<strong>AVA</strong> Member Spotlight|<br />
Absafe<br />
Refreshing our logo was a very collaborative<br />
and rewarding experience with staff, volunteers,<br />
and community members becoming actively<br />
involved. We all wanted a logo that would<br />
explain what we do, as well as confirm our<br />
passion for preventing harm and saving lives in<br />
our communities.<br />
Louise Richardson<br />
Absafe CEO<br />
Absafe is a small local non-profit charity<br />
that prides itself in delivering health and<br />
safety education to children, young<br />
people, families, and the community. We are<br />
delighted to have recently refreshed our logo<br />
and branding - which all began when an 11<br />
year old asked us why we had a heart as our<br />
logo. At that moment no one could tell him why,<br />
so we decided as a group that we needed to<br />
refresh our brand.<br />
As a group, we wanted to change our brand<br />
voice to a more current and accurate reflection<br />
of where Absafe is and where we want to<br />
move towards, infuse a new excitement, and<br />
have an image that defines Absafe’s mission<br />
and strength in what we do. Afterall, we are<br />
the only charity that delivers health and safety<br />
education the way that we do in Scotland. We<br />
aimed to get our new team and community<br />
behind the message of Absafe, allowing us tell<br />
our story differently - by having a logo that aligns<br />
with our strategic goals, and gives fresh energy<br />
to the brilliant staff and volunteers we have and<br />
the vital work that we do.
Change language