BEST IN EXPORT 2022
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AN EXCLUSIVE<br />
SELECTION<br />
OF THE <strong>BEST</strong><br />
HAIR PRODUCTS<br />
FOR LEAD<strong>IN</strong>G<br />
DISTRIBUTORS<br />
esteticaexport.com
HAIR & BEAUTY <strong>IN</strong>DUSTRY<br />
EXCEEDS PRE-PANDEMIC LEVELS<br />
This new issue of Best in Export comes at the beginning of an Autumn<br />
that is full of optimism - for our industry at least. We are seeing a rich<br />
menu of activities, proposals and product launches. These are running<br />
alongside hugely positive interactions between brands and distributors,<br />
as well as all the successful exhibitions and trade fairs which have<br />
attracted professionals from all over the world. Our industry is enjoying<br />
an atmosphere of hope and goodwill in which to embrace any business<br />
challenges that may come our way.<br />
Paolo Maggi<br />
Editor in Chief<br />
EsteticaExport.com<br />
According to a report by Cosmetica Italia, the Italian cosmetics sector<br />
is now exceeding 2019 pre-pandemic levels by 8.3%. The same upward<br />
trend is being shared by many other major manufacturing countries,<br />
especially in Europe and North America. This also bodes well for the second semester of <strong>2022</strong> and into 2023,<br />
when, despite inflationary and geopolitical uncertainties, a significant increase is also expected, even compared<br />
to this year.<br />
But our troubles are not over. Although the forecast for manufacturing growth is forecast to grow by around 3 - 4%<br />
in <strong>2022</strong> and 2023, inflation is projected to reach 8%. The only way to counterbalance the impact of inflation is<br />
to maintain steady and strong growth. Fortunately, hair & beauty industry numbers are expected to be very good<br />
across most of the main manufacturing countries, closing the year with two-digit growth when compared to 2021.<br />
The most significant contribution to this perplexing yet very welcome growth is thanks to exports. These are<br />
also seeing double-digit growth in <strong>2022</strong> and are expected to continue into 2023 at a similar rate. The best<br />
market for exports of hair & beauty products have proven to be the mature markets in Europe and North America.<br />
It’s also worth mentioning the quite surprisingly strong rebound of China this year, where imports have almost<br />
doubled. Good performance has also been experienced in the Middle East, while in 2023 we can expect great<br />
export performances in other areas of the world such as the Far East, Central Asia and Africa.<br />
This encouraging scenario is even more valuable given the impact of the increase in energy costs. It has<br />
already reached 330%, with the industry being forced to absorb much increase and very little of it being loaded<br />
onto the bills of the end consumer. The unshakeable resilience of our industry is confirmed by its ability to<br />
maintain a stable number of employees in the supply chain, as well as in its determination to keep on investing<br />
in the future.<br />
Make no mistake, the fight is not over – it has probably only just begun. Many more challenges are appearing on<br />
the horizon, such as the possible excess of monetary restrictions, an increasing risk of falling into recession, the<br />
escalation of the conflict in Ukraine and political tensions which exist in some countries. Nevertheless, we can<br />
feel confident that our industry will be able to apply all the correct countermeasures to survive and thrive.<br />
i<br />
PUBLISHER AND MANAG<strong>IN</strong>G DIRECTOR: Roberto Pissimiglia<br />
EDITOR <strong>IN</strong> CHIEF ESTETICA <strong>EXPORT</strong>: Paolo Maggi<br />
<strong>EXPORT</strong> BUS<strong>IN</strong>ESS DEVELOPMENT MANAGER:<br />
Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it<br />
CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it<br />
EDITORIAL STAFF: Glorianna Vaschetto, Marie Scarano, Gary Kelly<br />
DIGITAL: Alessandro Zanetti<br />
Advertising Head Office: Via Cavour, 50, 10123 Torino (Italy)<br />
Tel.: +39 011 83921111 - Fax: +39 011 812 56 61<br />
ONL<strong>IN</strong>E<br />
business@esteticaexport.com - pec@pec.estetica.it - www.esteticaexport.com<br />
PR<strong>IN</strong>TED <strong>IN</strong> ITALY. Registration n. 435 of<br />
7.4.49, Turin Law Court. All rights reserved.<br />
Reproduction in whole or in part of texts or<br />
photography is prohibited. Manuscripts,<br />
photographs and art are selected at the<br />
discretion of the publi sher free of charge<br />
(advertising exclu ded). Whether published<br />
or not, no material will be returned and<br />
remains the property of the publishing house,<br />
which may make use of it as seen fit. This may<br />
include the withdrawal of publication rights<br />
to other publishing houses. Estetica requires<br />
exclusive publication rights in the hairdressing<br />
sector for all photography submitted which<br />
must not therefore be offered for publication<br />
to other magazines in the hairdressing trade<br />
or industry.<br />
Updated version October <strong>2022</strong>
ALTER EGO<br />
ITALY<br />
BEAUTY AND<br />
K<strong>IN</strong>DNESS<br />
OUR HISTORY<br />
With 33 years under the leadership of<br />
Pegorin’s Family, 1988 sees sons Gianni<br />
and Federico bring to life, Alter Ego Italy,<br />
what is today recognized as one of the<br />
most important brand of the AGF88 Group.<br />
Distributed in more than 60 countries all over<br />
the world, in these past three decades, the<br />
brand has earned a reputation for innovation<br />
and product excellence. A passion for quality<br />
and attention to detail, “down to the last<br />
drop”, along with values continually passed<br />
through the generations for work, classic<br />
beauty and family! Our mission is to develop<br />
ABOUT US<br />
Company Name:<br />
Pettenon Cosmetics<br />
S.p.A SB<br />
A group company of<br />
Agf88 Holding<br />
Company Address:<br />
via del Palù 7/d<br />
35018 San Martino<br />
di Lupari (PD) - Italy<br />
Website:<br />
www.alteregoitaly.com<br />
Founded in:<br />
1946<br />
Main Brands:<br />
Shapego, Shewonder,<br />
Blondego, Egobod, Urban<br />
Proof, Technofruit Color,<br />
MyColor, Fast Color 10<br />
Main Export Destinations:<br />
North and South America,<br />
All European Countries, North<br />
Africa, Middle East, Australia<br />
high quality cosmetic products for the<br />
professional haircare world that blend together<br />
effectiveness and kindness, performance and<br />
sustainability. For a contemporary target that<br />
demands top performance in protecting the<br />
environment, hair and skin.<br />
THE BRAND ESSENCE<br />
One of the Latin translations for the words<br />
‘Alter Ego’ is ‘your trusted friend’ and Alter<br />
Ego Italy has been the trusted friend of salon<br />
professionals for over 30 years worldwide.<br />
Another translation is ‘the other you’ or<br />
“your best soul mate” and this duality is<br />
represented by the brand payoff that is<br />
“Beauty and Kindness”: on one hand the<br />
brand talks about Beauty as its core business,<br />
on the other hand about Kindness as respect<br />
for what is precious for us. Alter Ego Italy has<br />
a clear commitment in being a sustainable<br />
brand in everything it does and, indeed,<br />
joined the AGF88 Group in its “Water Save<br />
Campaign” knowing the importance of water<br />
saving, looking for a better future.<br />
ALTER EGO ITALY EDUCATIONAL PROGRAM:<br />
it offers a complete range of workshops<br />
designed to build a core foundation of<br />
knowledge and technical skills. The in-salon<br />
program brings custom-made classes adapted<br />
to the needs of each team. The Alter Ego<br />
Italy education team is built on established<br />
industry leaders in coloring, cutting and<br />
styling. Thanks to our SALON EXPANSION<br />
program, Alter Ego Italy offers each salon the<br />
opportunity to choose the marketing program<br />
best suited to their specific needs.
REASONS WHY<br />
Family owned company since 1988<br />
Made in Italy<br />
Innovation in products<br />
Beauty and Kindness<br />
as brand philosophy<br />
Salon exclusive<br />
Complete portfolio of<br />
professional products<br />
Perfect balance between<br />
science and nature<br />
Ongoing inspiration and Education<br />
International distribution<br />
Customized marketing solutions<br />
STAR<br />
PRODUCTS<br />
Around the concept of<br />
beauty, Alter Ego Italy has<br />
developed a complete<br />
portfolio of professional<br />
products dedicated to<br />
hair color, shape, care<br />
and styling.<br />
TECHNICAL PRODUCTS:<br />
TECHNOFRUIT COLOR, MY<br />
COLOR, BLONDEGO, JUST<br />
COLOR, PASSION COLOR<br />
MASK, FAST COLOR 10,<br />
SHAPEGO, EGOBOND<br />
A wide technical portfolio<br />
covering all hairdressing<br />
needs: next generation<br />
formulae (PPD FREE),<br />
reduced use of<br />
packaging (no plastic<br />
film), incredible lasting<br />
brilliance, an infinite<br />
palette of “creative<br />
nuances, high<br />
performance delivery<br />
systems and new<br />
techno-logies to reduce<br />
the consumption of<br />
water.<br />
CARE PRODUCTS:<br />
SHEWONDER, URBAN<br />
PROOF<br />
Products with natural<br />
derived ingredients,<br />
without sulfates,<br />
parabens, petrolatum,<br />
highly biodegradable<br />
formulas, tested for<br />
nichel, chrome, cobalt<br />
and dermatologist,<br />
recycled PET packaging<br />
(conformed with food<br />
contact – FDA approved),<br />
FSC paper.
ARTAV<br />
AUSTRALIAN MADE HAIR &<br />
BEAUTY FOR OVER 65 YEARS<br />
THE LEGACY CONT<strong>IN</strong>UES<br />
From its inception as Arturo Taverna’s<br />
market leading salons in Adelaide SA, to<br />
the established manufacturer and supplier<br />
of quality professional haircare and beauty<br />
products that it is known for today, Artav<br />
Australia continues to honour Arturo Taverna’s<br />
mission, manufacturing professional haircare<br />
and beauty products, to a consistently high<br />
standard, while following a natural approach,<br />
with a strong sustainability commitment.<br />
Natural Look Australia is Artav Australia’s<br />
most influential brand and represents the<br />
best of its mission; to deliver the purest, highquality<br />
products, to be environmentally safe<br />
and cruelty free, at competitive prices, globally.<br />
The comprehensive Natural Look Brand<br />
encompasses, Haircare, Styling, Spray Tanning,<br />
Skincare, Body Care, Depilatory Waxing and Pre<br />
& Post Depilatory Lotions, Manicure, Pedicure,<br />
Paraffin Treatments and Massage Oils.<br />
Artav Australia’s passion and dedication<br />
is to create product ranges with naturally<br />
derived bases, that deliver quality hair care<br />
ABOUT US<br />
Company Name: Artav Australia<br />
Company Address:<br />
575 South Road, Regency Park,<br />
SA 5010<br />
Website:<br />
www.naturallook.com.au<br />
E-mail: andrew@artav.com.au<br />
Founded in:<br />
1960<br />
Our founder:<br />
Arturo Taverna<br />
Directors:<br />
Andrew Taverna<br />
Anthony Taverna<br />
Main Brands:<br />
Natural Look, Luminart<br />
Main Export Destinations:<br />
New Zealand, Korea, Hong Kong,<br />
Singapore, Taiwan, Indonesia, Philippines<br />
Future Export Destinations:<br />
Asia, Middle East, Russia, UK, Germany<br />
Above, the Artav Australia production plant and offices. Below: three generations<br />
of Taverna men, L-R Andrew with son, founder Arturo, and Anthony
and beauty solutions, while providing the<br />
best service and support for salons, clients<br />
and businesses. An integral component of<br />
this process includes a global network of<br />
distributors based over 20 countries.<br />
Artav Australia is committed to being aware<br />
of their effect on the environment and is<br />
constantly seeking options for reducing<br />
potential impact. As members of the Australian<br />
Packaging Covenant (APC) they have joined<br />
forces with Governments and industry to<br />
further advance the sustainable design, use<br />
and recovery of packaging. Moreover, Artav<br />
Australia uses natural, organic, plant based<br />
and Certified Organic ingredients, that are<br />
sustainably farmed and sourced.<br />
Artav Australia has continued to remain<br />
a proudly Australian, Family Owned and<br />
Run Company and continues to expand its<br />
Adelaide-based business. Over 1,000 Hair &<br />
Beauty Products are developed and tested on<br />
South Australian shores by an interdisciplinary<br />
team of professionals, including in-house and<br />
associated Hairdressers, Beauty Therapists<br />
and Chemists, proudly supporting Australian<br />
employment and local economy.<br />
REASONS WHY<br />
Australian Made<br />
Family-owned and run<br />
Over 60 years of knowledge and<br />
experience in the hair industry<br />
Products formulated by<br />
hairdressers for hairdressers<br />
Committed to sustainability<br />
Natural, organic, plant based<br />
and Certified Organic ingredients<br />
Australian Packaging Covenant<br />
(APC) Member<br />
Private Label Services<br />
Distributors in over 20 countries<br />
Vegan-friendly, cruelty-free<br />
Australian high quality standard
ARTAV<br />
LUM<strong>IN</strong>ART<br />
Over 65 Years of Hair and Beauty industry<br />
knowledge and experience have culminated<br />
in the creation that is Luminart Professional<br />
Colour Cream. Rich, long-lasting, dependable<br />
colours formulated using a unique illuminating<br />
cream with Micro-Pigment Technology to<br />
provide maximum colour-pigment absorbency,<br />
resulting in flawless coverage and vibrant<br />
intensity. Modern technology combined with<br />
protective and conditioning, Natural, Organic,<br />
Vegan Friendly ingredients, to create longlasting<br />
colours, while also maintaining and<br />
building healthy strong hair.<br />
COLOURART<br />
ColourArt locks in professional colour for<br />
brilliant long-lasting results.<br />
The ColourArt range is specially designed<br />
with biodegradable formulas and naturally<br />
derived ingredients; including Papaya Extract,<br />
Coconut Oil and Kakadu Plum- to help<br />
maintain the vibrancy of professional hair<br />
colour and reduce colour fade from the sun,<br />
thermal styling and environmental influences.<br />
STAR PRODUCTS<br />
ColourArt<br />
Maximum Colour Life<br />
Specially designed with<br />
biodegradable formulas<br />
and naturally derived<br />
ingredients - including<br />
Papaya Extract, Coconut<br />
Oil and Kakadu Plummaintains<br />
the vibrancy<br />
of your professional<br />
colour and reduces<br />
colour fade from the<br />
sun, thermal styling<br />
and environmental<br />
influences.<br />
NaturalSpa<br />
Australian Nature Inspired<br />
Body Treatments<br />
A complete body<br />
care range of natural<br />
products: formulated with<br />
AUSTRALIAN BLEND 5<br />
NATIVES, an exclusive<br />
selection of our five<br />
favourite vitamin rich and<br />
antioxidant Australian<br />
Native Ingredients:<br />
Quandong, Kakadu Plum,<br />
Desert Lime, Lilly Pilly &<br />
Wattleseed, containing a<br />
high content of Vitamin C<br />
& fruit acids making it an<br />
excellent promoter of the<br />
production of collagen &<br />
elastin in the skin.<br />
Silver Screen<br />
Ice Blonde Repair Serum<br />
Exclusively formulated<br />
with Organic Argan Oil<br />
and Australian Lilly<br />
Pilly Extract, rich in<br />
Antioxidants, Essential<br />
Fatty Acids and Vitamins<br />
A, C & E to lock in<br />
moisture and repair<br />
damaged hair, while<br />
protecting it from future<br />
damage. Formulated with<br />
the same Violet/Blue<br />
Pigments showcased<br />
in all Silver Screen<br />
products, when used<br />
in conjunction with the<br />
complete range, will help<br />
correct brassy, yellow<br />
tones in Blonde, Grey<br />
or Bleached hair. Colour<br />
Safe Formulation with UV<br />
Protection.
MADE <strong>IN</strong> AUSTRALIA | NATURALLOOK.COM.AU | <strong>IN</strong>FO@NATURALLOOK.COM.AU | +61 8 8300 1999 |<br />
NATURAL LOOK AUSTRALIA
ARTÉGO<br />
MAKE THE DIFFERENCE,<br />
WITH CARE. ALWAYS<br />
A PEOPLE STORY THAT HAS BEEN GROW<strong>IN</strong>G<br />
S<strong>IN</strong>CE 1998<br />
Solid, fresh, dynamic, passionate: our growth<br />
is fertilized by the love for our clients, since<br />
Artègo has always meant quality, formulative<br />
innovation and the highest performance of<br />
products and services and our customers<br />
have rewarded us. An endless Passion for our<br />
journey through Beauty.<br />
THE BEAUTY JOURNEY<br />
We will not talk about our products, but<br />
about our attitude and perspective, about our<br />
commitment to make the salon grow healthy<br />
and dynamic in an increasingly competitive<br />
environment and we focus on our clients and<br />
their salons. We would like to share our beauty<br />
journey taking you into the golden rectangle<br />
ABOUT US<br />
Company Name:<br />
Unicompany S.p.A<br />
Company Address:<br />
Via Pontina Vecchia km 33,600<br />
00040 Ardea (RM) - Italy<br />
Website:<br />
www.myartego.com<br />
Founded in:<br />
1998<br />
CEO | Founder:<br />
Mr. Francesco Bandiera<br />
Main Brands:<br />
Artègo<br />
Main Export Destinations:<br />
Europa, North America, Middle East,<br />
North Africa, Oceania<br />
of our logo – our world in a nutshell that with<br />
its simplicity and cheerfulfineness, represents<br />
and encompasses all our values, for our<br />
customers.<br />
CARE FOR BEAUTY IS OUR ANSWER<br />
Think about the best things in life: art,<br />
nature, music, haute couture, books, movies,<br />
theatres... Beautiful things reveal the Care, the<br />
talent and the passion of who created them.<br />
Care is our pivotal value, quality and beauty<br />
revolve around it. It is the expression of a<br />
desire and a vision of the world that we put<br />
into our products and services, in the salon<br />
as a place of hospitality and professionalism.<br />
We think that without care, love, passion and<br />
knowledge it is not possible to create beauty.<br />
We think that Care, respect and health are<br />
the fundamental conditions to make the hair<br />
beautiful and achieve the best performances.<br />
Our mission is: wellbeing, life, self-esteem,<br />
beauty enhancement through Care.
OUR MARKETS<br />
We sell thoughout importers and distributors<br />
in more than 40 foreign markets: EU, North<br />
America, Australia, Turkey, South Africa and<br />
Marocco, alongside the best middle-east<br />
markets. We have a strong interest in the North<br />
American market and we look at emerging<br />
markets such as Central and Southern<br />
American ones as well. We are travelers:<br />
beauty is our journey, and the journey itself is<br />
our destination. We're moved by the yearn for<br />
constantly exploring and interpreting its mood<br />
with ideas, products, styles and places. With<br />
Care, passion and professionalism.<br />
OUR DRIVERS<br />
• REASEARCH AND <strong>IN</strong>NOVATION are a constant<br />
for us, not only in the formulations, but in<br />
shapes, colors, materials.<br />
• TRA<strong>IN</strong><strong>IN</strong>G GUARANTEES THAT KNOWLEDGE<br />
is shared, thus contributing to the professional<br />
and business growth of the salon.<br />
• EXCELLENT PARTNERSHIP Since we choose<br />
the best, in every area of our activity.<br />
We develop our “modus operandi” with research<br />
institutes, best suppliers, professionals, high<br />
level consultants that best interpret our needs<br />
and those of our Customers.<br />
• SOCIAL RESPONSABILITY Because the<br />
company is not a machine, but has a leading<br />
role in society.<br />
It creates job opportunities, social growth<br />
and has a positive impact on the surrounding<br />
community and environment.<br />
It is a stimulus and a commitment to protect<br />
Beauty in all its expressions, from natural<br />
places to ancient residences, to the arts<br />
and the artifacts which mark the history and<br />
spirit of our beautiful country. Actions that<br />
express our belief: companies can go further,<br />
supporting projects and community initiatives.<br />
One of our important initiative is supporting<br />
FAI “Fondo Ambiente italiano” (Environmental<br />
Italian Fund). As a Golden Membership Donor,<br />
it fulfills our spirit, our vision, our Care For<br />
Beauty belief. It represents an incentive for<br />
REASONS WHY<br />
CARE FOR BEAUTY, ALWAYS<br />
FOR ALL OF US at Artègo, taking<br />
care is a profound beauty gesture,<br />
and every form of beauty reveal<br />
PASSION, TALENT and GRATITUDE<br />
towards the world of those who<br />
shaped it. Our claim, ‘CARE FOR<br />
BEAUTY’ is the expression of<br />
a desire and of a vision of the<br />
world we want to bring back up<br />
in our ideas and in our projects<br />
FOR THE SALON because it is a<br />
place of hospitality and professional<br />
growth. And outside, in people’s<br />
imaginations. We like the idea<br />
of you sharing it with us, feeling<br />
like a part of this journey<br />
us, a commitment to safeguard beauty in all<br />
its shapes; we do not only ideally share this<br />
belief, but we support it with projects and<br />
concrete actions.
ARTÉGO<br />
STAR PRODUCTS<br />
Beauty Fusion<br />
Phyto-tech color, up to<br />
99% organic natural<br />
ingredients. One line<br />
for many services.<br />
Extraordinary, modern,<br />
ground-breaking<br />
collection made of 63<br />
oil color shades mixable<br />
among them. All the line<br />
is completely FREE of<br />
COCAMIDE DEA, MEA<br />
and ADDED ALCOHOLS,<br />
replaced in the<br />
formulation by natural<br />
components, among<br />
which 100% Organic<br />
Zemea®, for a silky and<br />
soft final hair texture.<br />
No PPD or RESORC<strong>IN</strong>OL<br />
added to the formula.<br />
Lola<br />
your Beauty Color Mask.<br />
It is simple, quick,<br />
pleasantly scented,<br />
nourishing and<br />
illuminating. With LOLA<br />
the hair will shine of a<br />
new light, for a sparkling<br />
beneficial from both a<br />
visual and a tactile point<br />
of view. For shiny and<br />
silky hair. 8 Wonderful<br />
Shades with: Vegetable<br />
Collagen (strengthening<br />
and restructuring effect),<br />
Hemp Oil (it revitalizes<br />
the hair and makes it<br />
radiant), Jojoba Esters<br />
(to improve the quality<br />
of the hair, replumping<br />
it) and Vegetable<br />
Glycerol (to hydrate and<br />
seal the hair).<br />
Touch Beauty<br />
Movement<br />
Touch is a line of<br />
products designed<br />
to combine creativity,<br />
innovation and beauty.<br />
Thermo Shimmer<br />
(care and protection)<br />
Two-phase spray, with<br />
medium strong hold<br />
and Brazilian Clay. It<br />
gives the hair texture<br />
and volume. For matt<br />
textures and a mediumstrong<br />
hold, for flexible<br />
styles.<br />
New Good Society<br />
Metropolitan Greenery<br />
A complete, dynamic,<br />
lifestyle line that<br />
makes you smile with<br />
results, wellbeing, hair<br />
beauty and captivating<br />
fragrances, to transform<br />
the hair instantly making<br />
it wonderful. A new way<br />
to live Beauty, through<br />
6 families, inside and<br />
outside the salon, with<br />
people: they are their<br />
beauty accomplice,<br />
they smile with them<br />
and spread wellbeing<br />
all over. A line of<br />
metropolitan wellbeing<br />
with: micellar base for<br />
all shampoos, contrast<br />
to urban pollution and<br />
‘WOW EFFECT’. LOLA is<br />
perfect to: boost your<br />
color and make it shine;<br />
refresh your color and<br />
make it uniform; correct<br />
or reduce undesired<br />
effects. LOLA has a<br />
natural reviving and<br />
illuminating effect on<br />
the hair color, and its<br />
action will prove to be<br />
thermal protective and<br />
sealing action, with<br />
Veneto Green Walnuts.<br />
Extra thin spray, for<br />
shiny and protected hair,<br />
without adding weight.<br />
For an illuminating,<br />
sealing and glitter effect<br />
Be Matt (beauty<br />
enhancer): professional<br />
matt effect wax with<br />
blue light, 27 natural<br />
and botanical active<br />
ingredients and advanced<br />
formulative technologies,<br />
biodegradable up to<br />
93.5%.<br />
Discover more about<br />
the families on<br />
www.myartego.com<br />
and on Artègo official<br />
social media channels.
MAKE THE DIFFERENCE, WITH CARE.<br />
Always.<br />
MAKE THE DIFFERENCE,<br />
with Care. Always.
ASTRI<br />
BIOBOTANIC CARE<br />
PROGRESS AND<br />
WELLNESS<br />
IFounded out of a new professional standard<br />
based on trust, quality, sustainability and<br />
ethics, Astri, was created in 2019 and<br />
specialises in certified organic professional<br />
hair products. The company responds to the<br />
ever-increasing demand for products with a<br />
strong natural imprint.<br />
THE ASTRI PHILOSOPHY<br />
Astri was founded as a start-up in Turin in<br />
2019 with the aim of revolutionising the<br />
world of cosmetics. Performance marketing<br />
and customer relationship management are<br />
fundamental to the brand, as well as having a<br />
Salon Expert Team to assist the sales network<br />
in the delicate process of selling to the<br />
hairdresser. Astri has called this evolutionary<br />
process “Progress and Wellness”.<br />
BIOBOTANIC CARE is quite simply the natural<br />
answer for all those looking for consistency<br />
and quality in hair products through the use<br />
ABOUT US<br />
Company Name:<br />
Astri Italia<br />
Company Address:<br />
Biobotanic Care<br />
Via Magellano,21 - 10090 Bruino (TO) - Italy<br />
Phone: + 39 011 19039878<br />
Email: info@astri-italia.com<br />
info@biobotanic-care.com<br />
Website:<br />
www.biobotanic-care.com<br />
Founded in:<br />
2019<br />
Number of employees:<br />
10<br />
Ceo:<br />
Mr Stefano Rizzo<br />
Export Manager:<br />
Mr Franco Portelli<br />
Head Marketing & Corporate Communication:<br />
Ms Zaira Leone<br />
Main Brands:<br />
Biobotanic Care, Purify Color, Hairstore Organic Salon<br />
Main Export Destinations:<br />
France, Germany, Northern Europe, United States<br />
BOARD OF DIRECTORS<br />
Top right: CEO Stefano Rizzo,<br />
President of BIOBOTANIC<br />
CARE; bottom: Export<br />
Manager Franco Portelli, next<br />
to Marketing Communication<br />
Manager Zaira Leone.
REASONS WHY<br />
Casual but not too much,<br />
careful but never fussy: this is<br />
Nouvelle Vague Hair Collection<br />
by BIOBOTANIC CARE, inspired<br />
by French coiffure, with colour<br />
effects that are easy to wear,<br />
but never left to chance.<br />
100% Italian products; natural &<br />
cruelty free<br />
Sustainable, certified production<br />
processes<br />
Biologically certified formulas<br />
<strong>IN</strong>CI recognised ingredients<br />
Tailormade Training<br />
Eco-sustainable packaging<br />
Recycled packaging<br />
High efficiency and tolerability<br />
of certified raw materials, 100% Italian with<br />
recyclable packaging, the range combines the<br />
three fundamental aspects of sustainability,<br />
effectiveness and commitment. As well as for<br />
its environmental credentials, BIOBOTANIC<br />
CARE is also distinguished from other Italian<br />
and foreign competitors by the fact that<br />
it is not distributed online but directly to<br />
the customer through its highly skilled and<br />
knowledgeable sales team.<br />
Astri is currently working on the consolidation<br />
of a new franchising concept that expresses<br />
all-round corporate coherence, while Hair<br />
Store Organic Salon represents a totally<br />
organic idea in salon furnishings.<br />
Astri constantly makes use of a research<br />
and development laboratory that works in<br />
synergy with both professionals and the<br />
most advanced institutes of cosmetology and<br />
trichology. This is to develop products that<br />
respect the skin and the structural integrity<br />
of the hair; allowing the hairdresser to obtain<br />
a winning balance between beauty, optimal<br />
performance and guaranteed results.
BIOBOTANIC CARE<br />
STAR<br />
PRODUCTS<br />
Natural and certified ingredients. Recyclable<br />
packaging. BIOBOTANIC CARE product are<br />
synonymous with 100% Made in Italy ecosustainability;<br />
they do not contain parabens,<br />
silicones or artificial colours and derivatives.<br />
They do not cause sensitivity; they are designed<br />
to be used in synergy with each other in order<br />
to create a wide range of Mindfulness Rituals<br />
for well-being in your salon.<br />
POMODORO<br />
An anti-aging, luxury<br />
beauty ritual for skin<br />
and hair; completely<br />
organic with targeted<br />
active ingredients.<br />
The feel-good solution<br />
to give new life to hair;<br />
regenerating cells to<br />
prevent ageing, while<br />
restoring the skin's<br />
water balance thanks<br />
to the presence of<br />
Hydropom. This is a<br />
substance with a high<br />
antioxidant potency,<br />
capable of providing<br />
immediate protection<br />
through an exclusive<br />
hair lifting treatment.<br />
PURIFY COLOR Plus<br />
This is a permanent<br />
and demi-permanent<br />
oil colouring system,<br />
free from ammonia and<br />
paraphenylenediamine.<br />
It allows for a pleasant<br />
and odourless<br />
application process,<br />
combining both<br />
technology and ecology.<br />
Innovative and delicate<br />
thanks to the presence<br />
of precious protective<br />
organic ingredients:<br />
Mosqueta Rose oil,<br />
Argan oil, Thermal<br />
water, Macadamia oil<br />
and Aloe Vera. Purify<br />
Color represents a new<br />
concept for experiencing<br />
salon colour; designed<br />
and formulated to<br />
guarantee total coverage<br />
and perfect lightening.<br />
BIOHEALTH | BEAUTY<br />
SHAMPOO<br />
A highly personalised<br />
prevention system that<br />
gently helps to create<br />
an optimal condition<br />
of well-being for the<br />
skin by responding to<br />
the specific needs of<br />
individual customers.<br />
This shampoo contains<br />
organic ingredients:<br />
horse chestnut,<br />
hypericum, lemon balm,<br />
sage, wheat and grape<br />
extract. These are<br />
adapted to the to the<br />
needs of each by adding<br />
1 or more Essential<br />
Mixes: alcohol-based<br />
solutions containing<br />
pure essential oils with<br />
specific functions that<br />
are activated during the<br />
cleansing process, thus<br />
providing a bespoke<br />
shampoo for that sensory<br />
experience both at home<br />
and in the salon.
BAREX<br />
ITALIANA<br />
PASSION<br />
FOR BEAUTY<br />
Established in 1967, Barex is a brand created<br />
by experts who fully understand the needs<br />
of consumers and professionals in the hair<br />
industry, as well as the requirements of exclusive<br />
retailers and distributors around the world.<br />
Barex Italiana offers 6 complete and<br />
comprehensive ranges of haircare products,<br />
each designed and produced in Italy. Featuring<br />
the finest natural ingredients available,<br />
exquisite packaging, stunning marketing, and<br />
merchandising material.<br />
OUR HAIRCARE PRODUCTS<br />
JOC<br />
Acronym of “Joy of Care”, JOC is a 100%<br />
Vegan professional treatment program for<br />
scalp care, hair care, colouring, permanent<br />
products, as well as styling. A smart and<br />
complete brand with the ability to combine<br />
products of various lines to create customized<br />
services with endless opportunities.<br />
OLIOSETA ORO DEL MAROCCO<br />
Olioseta Oro del Marocco is the professional<br />
haircare line designed with two incredible<br />
beauty oils that create a real nectar for the<br />
beauty and health of hair. A complete range of<br />
treatments, styling and coloring products that<br />
care for the hair day after day and support<br />
the hairdresser by providing sophisticated insalon<br />
services.<br />
ABOUT US<br />
Company Name:<br />
Barex Italiana<br />
Company Address:<br />
Via Grazia 11, 40069<br />
Zola Predosa (BO) - Italy<br />
Tel. +39 051 751554<br />
Email: exportmanager@barex.it<br />
exportaccount@barex.it<br />
Website:<br />
www.barex.it<br />
Founded in:<br />
1967<br />
CEO:<br />
Carlo Baiesi<br />
Number of employees:<br />
25<br />
Main brands:<br />
JOC, Olioseta, Superplex,<br />
Permesse, Contempora<br />
Main Export Destinations:<br />
Japan, Eastern Europe, USA
Performance,<br />
quality and<br />
creativity have<br />
always been the<br />
guiding light of<br />
our research.<br />
REASONS WHY<br />
A complete range of<br />
exquisitely packaged,<br />
world-class haircare<br />
products “Made in Italy”<br />
and developed in our own<br />
laboratories with 55<br />
years of experience<br />
A creative team of<br />
international stylists<br />
and educators to provide<br />
technical support<br />
Our ranges include<br />
professional sizes for salon<br />
and sizes tailored to the<br />
needs of consumers<br />
Full support of a highlysuccessful<br />
company with<br />
an unquestionable reputation<br />
for loyalty and integrity<br />
OLIOSETA ORO DI LUCE<br />
Ideal for extremely smooth, sleek and shiny<br />
hair, the line includes treatments and styling<br />
products that nourish, replump and illuminate<br />
hair efficaciously. More “classic” products<br />
are interchangable with innovative treatments<br />
that create a “hair filler system”. With an ultraconcentrated<br />
effect, this system is capable<br />
of regenerating and restructuring damaged<br />
strands for a real “filler” effect.<br />
SUPERPLEX<br />
Bonding, bleaching, care and toning products<br />
to achieve the desired blonde without<br />
compromising the hair fiber. Superplex’s<br />
success is in its technology and in its multiaction:<br />
restructuring the hair fiber from within,<br />
leaving hair stronger and color brighter, also<br />
with an anti-breakage effect, resulting in longlasting<br />
healthy strands.<br />
PERMESSE<br />
The art of creating beauty using coloring cream<br />
with an evolved chromatic technology and
BAREX ITALIANA<br />
advanced treatment system. The pleasure of<br />
performing a ritual which is pure bliss for the<br />
senses in terms of vibrant color, velvety textures<br />
and an enveloping signature fragrance, 100%<br />
Vegan and Gluten Free.<br />
CONTEMPORA<br />
The combination of food, beauty and efficacy<br />
to guarantee professional hair sublimating<br />
treatments: a haircare line which uses the<br />
nutraceutical properties of food to ensure<br />
instant and surprising results. Formulated<br />
with a Superfood Technology, Contempora<br />
includes 5 natural nutrient recipes for a longlasting<br />
complete hair wellbeing.<br />
Our clients love the texture and feel of the<br />
products, the immediate results they deliver,<br />
their price-point, together with the simplicity<br />
and functionality of our product ranges. We<br />
believe that for Barex users our scientificallydriven<br />
ranges of products have become<br />
an everyday part of their lives, a means to<br />
express themselves, and in a certain way – a<br />
means to make their lives better.<br />
STAR<br />
PRODUCTS<br />
Joc Cure Exfoliating<br />
Shampoo<br />
Inspired by skin care<br />
and the increasing<br />
number of alternatives<br />
to mechanical exfoliation,<br />
the product allows the<br />
combination of the<br />
exfoliating action of a<br />
scrub with the cleansing<br />
action of a shampoo.<br />
The AHAs liberate the<br />
scalp from substances<br />
that can compromise its<br />
proper functioning: dead<br />
cells are eliminated by<br />
re-oxygenating the scalp,<br />
providing new vital<br />
nourishment to capillary<br />
bulbs and promoting<br />
better absorption of<br />
subsequent treatments.<br />
will be. Extraordinary<br />
for replumping and<br />
regenerating any hair<br />
type thanks to its<br />
intensive formula with<br />
immediately visible<br />
and lasting results.<br />
Hair like new, repaired<br />
from the inside out and<br />
immediately smoothed<br />
with zero frizz.<br />
Superplex Bonding<br />
Potion<br />
It is an evolutionary<br />
treatment in the<br />
protection of the<br />
disulphide bonds and<br />
repairing of the hair.<br />
It acts deeply and<br />
structurally on the<br />
inner keratin bonds,<br />
to reconnect the<br />
matter that is broken<br />
apart during chemical<br />
Barex Italiana presents<br />
high quality products for<br />
hairdressers designed<br />
and produced in Italy.<br />
Olioseta Oro Di Luce<br />
Magic Filler Shampoo<br />
and Protein Filler<br />
Restructuring Pak<br />
«Hair filler treatments»<br />
that bring hair back<br />
to its former glory,<br />
giving life to every<br />
single strand. The<br />
more the hair is<br />
damaged, the more<br />
surprising the effect<br />
services. Protects<br />
and strengthens the<br />
hair fiber, significantly<br />
improves its resistance<br />
to breakage and allows<br />
the coloring pigments<br />
to firmly anchor<br />
themselves in the hair<br />
fiber, maximizing color<br />
brilliance, intensity and<br />
longevity.
BRELIL<br />
PROFESSIONAL<br />
FOR THE <strong>BEST</strong><br />
HAIRSTYLISTS<br />
Brelil Professional was founded in 1973 and<br />
was the first brand name in the Sodalis Group.<br />
Brelil creates and distributes a complete range<br />
of professional hair care products exclusively<br />
aimed at hairstylists. The brand has always<br />
been synonymous with creativity, beauty,<br />
passion for fashion and guaranteed quality,<br />
worldwide. It has always responded to market<br />
demand by anticipating evolving trends and<br />
needs in the world of hairdressing by developing<br />
iconic products. 100% ‘Made in Italy’, Brelil<br />
products have become salon must-haves and<br />
are known for their high-performance and the<br />
quality of their formulations. Brelil is becoming<br />
increasingly international, exporting to over 40<br />
countries as of today.<br />
OUR HISTORY<br />
Brelil Professional was founded in 1973 in<br />
Varese, Italy and its name is the acronym<br />
for a female muse. In 1990, Sodalis Group<br />
bought Brelil and its first brand and the<br />
one which began its path of entrepreneurial<br />
expansion. Brelil today creates and distributes<br />
a complete range of professional hair care<br />
products exclusively aimed at hairstylists.<br />
Brelil products, recognized for their high level<br />
of innovation and for their 100% ‘Made in<br />
Italy’ quality, are present in over 40 countries<br />
with a strong focus on exports, particularly<br />
in Eastern European countries. Brelil’s<br />
production is within the Holding Sodalis Group,<br />
in order to benefit from economies of scale<br />
ABOUT US<br />
Company Name:<br />
Brelil Professional<br />
Company Address:<br />
Viale Europa 12/14<br />
26855 Lodi Vecchio - Italy<br />
Website:<br />
www.brelil.it/en/<br />
Founded in:<br />
1973<br />
Marketing Manager:<br />
Mr Andrea Piaggese, Group Export Director<br />
Mr Carlo Ravelli, Commercial Director<br />
Main Brands:<br />
Brelil Professional<br />
Main Export Destinations:<br />
Eastern Europe, Middle East,<br />
North America<br />
Number of employees:<br />
13
REASONS WHY<br />
Excellence in products<br />
Innovation<br />
Professional Quality<br />
Training for professionals<br />
Agile and dynamic organization<br />
A light and flexible structure<br />
and all the advantages associated with being<br />
part of a large expanding group. In particular,<br />
Brelil has a laboratory team that, on a daily<br />
basis, develops cutting-edge formulations<br />
to respond and anticipate market trends.<br />
Furthermore, the production plant, located in<br />
Lodi Vecchio (Lo), boasts very high standards<br />
in quality control.<br />
Brelil not only creates the very best products<br />
for hairstylists, but also provides expert<br />
training in the hair industry. It organises<br />
various courses and training programs<br />
through specialised trainers, as well as the<br />
marketing and organisation of dedicated<br />
events and shows in association with fashion<br />
and lifestyle experts. Over the years, this<br />
has enabled Brelil to become a small but<br />
authoritative jewel in the hairdressing crown.<br />
<strong>IN</strong>NOVATION<br />
The values of creativity, curiosity, anticipation<br />
of trends and visionary spirit are strong<br />
components in the Brelil brand.<br />
TRA<strong>IN</strong><strong>IN</strong>G<br />
Brelil's goal is the continuous skill building,<br />
knowledge of the sector, the market and the<br />
competition.<br />
AGILE AND DYNAMIC ORGANIZATION<br />
The Group continuously invests to expand its<br />
portfolio, boost research and develop new<br />
products and improve the way it operates. A<br />
light and flexible structure enables maximum<br />
speed in anticipating market trends and<br />
implementing the right strategic moves.<br />
MISSION AND VISION<br />
Brelil's mission focuses on allowing everyone to<br />
reflect their most intimate identity through their<br />
own beauty. Its Vision is to inspire any salons<br />
that wish to be recognised as trend creators<br />
and advocates of well-being by their customers.<br />
EXCELLENCE<br />
Brelil is always looking for the best, with<br />
a strong desire to perform to the highest<br />
standards so that clients may live a truly<br />
unique experience.
BRELIL PROFESSIONAL<br />
ENTREPRENEURIAL MENTALITY<br />
Entrepreneurship is in Brelil's DNA. In fact,<br />
an entrepreneurial approach is preferable in<br />
all employees, so giving them the opportunity<br />
to broaden their horizons and make a real<br />
difference.<br />
DREAMERS...BUT WITH YOUR FEET ON THE<br />
GROUND<br />
Brelil sets ambitious goals to build the future<br />
of the Group with a pragmatic and concrete<br />
attitude in order to focus on the key factors to<br />
achieve excellence.<br />
STAR<br />
PRODUCTS<br />
Numero Oats<br />
Restructuring Mask<br />
Its specific formulation<br />
deeply nourishes weak<br />
and sensitized hair,<br />
adding volume and<br />
shine without weight. It<br />
helps to make the hair<br />
structure more toned<br />
and elastic, restoring its<br />
natural beauty.<br />
nourishes, tames,<br />
perfumes and gives<br />
shine and texture to<br />
the hair, embracing<br />
it in a sweet scented<br />
aroma. The Mousse<br />
contains MILK<br />
PROTE<strong>IN</strong>S with Vitamin<br />
A, Group B Vitamins<br />
and minerals such<br />
as Phosphorus, Zinc,<br />
Calcium, Magnesium,<br />
an extraordinary antifrizz<br />
effect.<br />
Prestige Colour in<br />
Cream<br />
Prestige is Brelil's<br />
flagship colour, the<br />
result of more than 30<br />
years’ experimentation<br />
and the most advanced<br />
research. Thanks to its<br />
formulation, it repairs<br />
Vitamin E, nourishes the<br />
hair and strengthens<br />
the hair fibre; it also<br />
contains oleic acid<br />
which helps regenerate<br />
damaged hair, making it<br />
appear soft and shiny.<br />
LUM<strong>IN</strong>ESC<strong>IN</strong>A, an active<br />
ingredient extracted<br />
from mullein flowers and<br />
capable of absorbing<br />
UV radiation, then<br />
BB Mousse Gourmand<br />
Milky Sensation<br />
An ultra-nourishing<br />
restorative and<br />
conditioning mousse,<br />
which illuminates,<br />
repairs, detangles,<br />
ALMOND OIL rich in<br />
Omega-3 fatty acids,<br />
Phospholipids, Vitamin<br />
E and Magnesium,<br />
and CERAMIDES. The<br />
mousse keeps the hair<br />
hydrated and shiny with<br />
and improves the<br />
structure of the hair,<br />
keeping it soft, silky and<br />
extraordinarily shiny.<br />
The main active<br />
ingredients are:<br />
CAMELIA OIL, rich in<br />
transforming it into<br />
a new light source<br />
generated directly on<br />
the hair, increasing its<br />
luminosity.
Permanent cream coloring treatment that, thanks to the Colour Amplifier Technology,<br />
and the formula enriched with Luminescin and Camellia Oil, is able to offer a fl awless<br />
color quality and ensure shine and respect of the hair.<br />
100% Made in Italy, the result of more than 30 years of the most advanced<br />
experimentation and research in cosmetics.<br />
Not only a professional coloring but also in line with the fashion trends of the<br />
moment, thanks to the range of over 90 shades, the result of continuous<br />
technical-scientifi c research.
CARLOBAY<br />
EXPERIENCE, EXPERTISE<br />
AND PASSION MADE <strong>IN</strong> ITALY<br />
Carlo Bay is a renowned Italian hairstylist with<br />
a long career behind him and a succession of<br />
triumphant and positive experiences and he was<br />
elected Hairstylist of the Year in 2014 in Rome.<br />
His career started in 1985 and today he has<br />
more than 30 Salons in Italy and all over the<br />
world (Moscow, Damasco, France and the last<br />
one in Almaty).<br />
In 1990, Carlo Bay opened the Florence<br />
Academy: a school to give all hairstylists an<br />
opportunity to train at every level. In 2002<br />
started the creation of the Carlo Bay Club: more<br />
than 80 salons in the whole Italy. Over the years,<br />
Carlo Bay has created the official brands: Carlo<br />
Bay Hair Diffusion and Carlo Bay Make-Up<br />
Since many years Carlo Bay Salons serve a lot<br />
of very important names from the Italian Fashion<br />
Brands as Roberto Cavalli, Gucci, Ferragamo,<br />
Ermanno Scervino and many others.<br />
FIRST OF ALL, WE ARE HAIRDRESSERS<br />
In our salons we work intimately with our<br />
customers and we know exactly what their<br />
needs are. This is why our products are<br />
constantly evolving according to the local market<br />
requirements.<br />
A large collection of products for both<br />
professionals and the final consumer is the<br />
result of regular investments in research in<br />
order to create exclusive formulas, mixing quality<br />
ABOUT US<br />
Company Name: Carlo Bay<br />
Company Address:<br />
Via Giambologna 11/13,<br />
50132 Florence - Italy<br />
Website:<br />
www.carlobay.com<br />
E-mail: carlo@carlobay.it;<br />
accademia@carlobay.it<br />
Founded in:<br />
1985<br />
Marketing Manager / Export Manager:<br />
Mr Carlo Bay, CEO<br />
Main Brands:<br />
Luxury Hair Diffusion, Carlo Bay<br />
Cosmetics<br />
Main Export Destinations:<br />
Europe and Japan<br />
Number of employees:<br />
90<br />
The aim of the<br />
Academy is to<br />
provide unique<br />
learning experiences<br />
and ensure the<br />
students success.
New trends and new techniques<br />
to improve salon business and<br />
customers’ experience.<br />
natural ingredients, vitamins and advanced<br />
technologies.<br />
REASONS WHY<br />
CARLO BAY ACADEMY<br />
For over 30 years we have been working to<br />
provide unique learning experiences and ensure<br />
our students success. Our goal is to prepare our<br />
students for professional licensing and initate<br />
them for a fulfilling career in hair and beauty<br />
industry by teaching technical, artistic and<br />
managerial skills. We offer a comprehensive<br />
portfolio of hairdressing courses designed to<br />
meet a wide variety of learning requirements in<br />
both cut and colour.<br />
Carlo Bay Academy will ensure you and your<br />
team to be updated about new trends and new<br />
techniques that are going to improve your salon<br />
business and your customers’ experience.<br />
Made in Italy<br />
More than 30 years<br />
of experience in the<br />
hair industry<br />
Professional Quality<br />
100% control of the whole<br />
value chain from formulation<br />
to distribution<br />
Renowned name in the<br />
sector including hairdressing,<br />
beauty and cosmetics<br />
top brand
CARLOBAY<br />
STAR<br />
PRODUCTS<br />
Argan Kit<br />
The Kit includes: Shampoo<br />
with Argan oil and<br />
Macadamia, for colortreated<br />
hair, dry, treated.<br />
Gently cleanses, leaving<br />
hair hydrated, soft, shiny.<br />
How to use: apply to wet<br />
hair, gently massage to<br />
make Act the foam. Rinse<br />
thoroughly and proceed<br />
with a second application.<br />
Hydrating mask,<br />
nourishing. Its special<br />
combination with Argan oil,<br />
Macadamia oil, almond oil,<br />
coconut oil, moisturizes<br />
and nourishes, for dry hair,<br />
colored, damaged, dull.<br />
Makes hair soft, light and<br />
flexible. How to use: apply<br />
to wet hair, distribute with<br />
a comb lengths, leave<br />
For added shine and<br />
softness, you can add<br />
into the mixture of color.<br />
Keratin Kit<br />
The kit consists of:<br />
Shampoo with alkaline<br />
PH, promotes the opening<br />
of hair scales. Purifying<br />
Shampoo removes deep<br />
chemical or environmental<br />
debris, deposited within<br />
the structure of the hair.<br />
Nourishes hydrates any<br />
hair type, in particular<br />
dried and processed.<br />
The combination<br />
of keratin and collagen<br />
creates within the<br />
structure of the hair the<br />
optimum conditions<br />
for the subsequent<br />
stages of treatment.<br />
Intensive restructuring<br />
Mask with keratin and<br />
collagen. Added with<br />
provitamin B5, vitamin<br />
B6 and vitamin e.<br />
releases the proteins<br />
scales close retaining<br />
the active ingredients.<br />
Keratin Spray Lotion,<br />
repairs and rebuilds the<br />
external structure of the<br />
hair damaged by chemical<br />
treatments, as the protein<br />
molecules of keratin and<br />
collagen are fixed to the<br />
structure, making the hair<br />
stronger and more elastic.<br />
The union of keratin and<br />
collagen, gives body to<br />
thin or thinning hair.<br />
Mousse Foundation<br />
The mousse foundation<br />
is a high performance<br />
product because it was<br />
created by a studied<br />
blend of oils and waxes<br />
without water added. It<br />
keeps the skin’s hydro<br />
pressure perfectly<br />
balanced thanks to its<br />
“anidra” (non waterbased)<br />
nature. It is<br />
suitable to every skin<br />
type and guarantees an<br />
a few minutes. Rinse<br />
thoroughly and proceed<br />
with styling.<br />
Oil with Argan oil<br />
and Macadamia, for<br />
color-treated hair, dry,<br />
damaged, frizzy. Protects,<br />
nourishes and protects<br />
your hair from the<br />
elements. Anti-Frizz and<br />
Untangling. Makes hair<br />
smooth, docile and bright.<br />
necessary to reinforce<br />
the internal structure<br />
of the hair. Leaves hair<br />
hydrated, chunky, morbili<br />
and manageable hair.<br />
Its action penetrates<br />
inside the previously<br />
open scales with the<br />
step1 Keratin Shampoo,<br />
reinforcing the internal<br />
structure of the hair.<br />
During the posale time<br />
excellent coverage. Tips:<br />
apply mousse foundation<br />
on clean and hydrated<br />
skin with a sponge in<br />
light, upward strokes.<br />
For a more natural effect,<br />
when choosing the<br />
foundation colour, we<br />
suggest the same shade<br />
or a shade lighter than<br />
your complexion.
CB PRODUCTION s.r.l.<br />
Via Giambologna,11/13 - FIRENZE - ITALY - Tel. +39 055 571289<br />
accademia@carlobay.it - www.carlobay.com
COMPAGNIA<br />
DELLA BELLEZZA<br />
MADE <strong>IN</strong> ITALY FOR<br />
THE HAIRDRESSERS<br />
Compagnia della Bellezza was founded in 1993<br />
by Hair Designer Salvo Filetti. Today, the<br />
company is constantly expanding and has 180<br />
affiliated stores in Italy and 20 in Europe. Its<br />
aim is to export the concept of Made in Italy<br />
across the hairdressing sector, based on a style<br />
of craftsmanship and able to highlight the<br />
natural beauty of every woman, with tailored<br />
care. Furthermore, franchising guarantees<br />
complete training for all hairdressers in the<br />
group, which has two academies - one in Catania<br />
and one in Milan - with a total area of 2,100<br />
square metres and 425 work places. Choosing<br />
Compagnia della Bellezza s.r.l. means having<br />
the assurance of real industry experts, who<br />
have been operating for over 25 years and who<br />
endorse the concept of craftsmanship and<br />
refinement, typical of Made in Italy, with high<br />
quality branded services and products. To date,<br />
there are 180 salons affiliated with the<br />
Compagnia della Bellezza brand in Italy alone,<br />
as well as 20 more in Europe and a further 500<br />
independent shops that rely on the<br />
professionalism of the brand’s hairstyling<br />
training.<br />
HAIRSTYL<strong>IN</strong>G TRA<strong>IN</strong><strong>IN</strong>G AND BRAND SERVICES<br />
Compagnia della Bellezza offers its affiliates<br />
complete hairstyling training, focusing on the<br />
various aspects of the sector, from both a<br />
creative and managerial perspective. This is<br />
delivered by top trainers at both national and<br />
ABOUT US<br />
Company Name:<br />
COMPAGNIA DELLA<br />
BELLEZZA s.r.l<br />
Company Address:<br />
Via Scuto Costarelli, 47<br />
95129 Catania - Italy<br />
Phone: +39 095 7477788<br />
+39 349 4045788<br />
info@compagniadellabellezza.it<br />
Website:<br />
www.compagniadellabellezza.com<br />
Founded in:<br />
1993<br />
Export Manager:<br />
Paolo Amantia<br />
Main Brands:<br />
Compagnia della Bellezza; Urban
REASONS WHY<br />
Over 20 years’<br />
experience in the<br />
hair sector<br />
Complete training<br />
package<br />
Web education<br />
Business coaching<br />
Branded services<br />
and products<br />
Online and offline<br />
advertising<br />
Coaching and support<br />
for future affiliates<br />
Tailored concept salon<br />
international level. The two academies in<br />
Catania and Milan therefore become places for<br />
inspiration as well as personal and professional<br />
growth. The training is also in an e-learning<br />
format, delivered through an interactive<br />
platform. Each affiliate will also have two annual<br />
hair fashion collections (Spring/Summer &<br />
Autumn/Winter) available to draw on from an<br />
album with exclusive photos and images. In<br />
addition, you can always count on branded<br />
products and services, designed to guarantee<br />
every woman the excellence she desires when<br />
visiting a Compagnia della Bellezza salon.<br />
CONCEPT SALONS<br />
All concept salons are adored by women<br />
because they offer a 360 ° sensory experience.<br />
Each space is divided into thematic areas with<br />
attention to every detail, thus ensuring complete
COMPAGNIA<br />
DELLA BELLEZZA<br />
relaxation and pampering for every customer,<br />
starting with the Welcome Area. In addition,<br />
there is a Retail Area dedicated to top quality<br />
haircare products, such as Kérastase, Matrix,<br />
Shu Uemura, L’Oréal Professionnel, Redken, as<br />
well as those in the Compagnia della Bellezza<br />
own-brand.<br />
COMMUNICATION<br />
This is one of the strengths of the brand.<br />
Communication which cover both offline and<br />
online, nationally and internationally, with<br />
advertising campaigns in the most important<br />
newspapers. In addition, all affiliates are<br />
followed in their social activities, creating a<br />
professional image consistent with that of the<br />
brand. This is achieved through a digital plan<br />
with a dedicated Web App in order to help attract<br />
female audiences more easily, thanks to<br />
regularly updated content.<br />
STAR<br />
PRODUCTS<br />
Lucetherapy<br />
Lucetherapy: the first<br />
haircare range by<br />
Compagnia della<br />
Bellezza - a tailor-made<br />
beauty regime for every<br />
woman’s hair. March<br />
<strong>2022</strong> was an exciting<br />
news month at<br />
Compagnia della<br />
Bellezza, as the brand<br />
enriched its portfolio of<br />
exclusive services with<br />
the addition of a<br />
professional hair<br />
product range. This is<br />
the result of thirty years’<br />
study into the desires<br />
and needs of women in<br />
conjunction with the<br />
group’s creative<br />
hairstylists. Every<br />
woman has a beautiful<br />
glow inside of her which<br />
just needs to find its<br />
way to the surface.<br />
Working with this<br />
philosophy – on which<br />
professional service<br />
between salon visits.<br />
There are eight<br />
products, including one<br />
which is reserved for<br />
the exclusive use of<br />
the hairstylist. They<br />
are designed to<br />
provide a hair beauty<br />
routine in 3 simple and<br />
effective steps,<br />
enhancing the natural<br />
brightness of the hair<br />
through the use of<br />
naturally sourced<br />
ingredients. They offer<br />
a moment of well-being<br />
and relaxation carried<br />
on refined notes of<br />
their fragrances.<br />
Thanks to their<br />
dermatologically tested<br />
formulations to ensure<br />
maximum tolerability,<br />
Lucetherapy products<br />
work in synergy with<br />
each other, in order to<br />
build a complete hair<br />
beauty routine. This is<br />
designed to respect<br />
scalp and hair by<br />
responding to the<br />
specific needs of each.<br />
has always guided<br />
Compagnia della<br />
Bellezza – the<br />
Lucetherapy range was<br />
created. This is the<br />
group's first haircare<br />
product range, one<br />
which also opens up the<br />
opportunity for women<br />
to enjoy the well-being<br />
and benefits of a<br />
Volume Shampoo<br />
Hydra Shampoo<br />
Silk Shampoo<br />
Kera Water<br />
Hydra Balm<br />
Silk Mask<br />
10+<br />
Gold Oil
COTRIL<br />
OUR PHILOSOPHY:<br />
WORK BETTER, EARN MORE<br />
Cotril is an Italian company based in Milan,<br />
operating in the Professional Hair Care market<br />
for hairdressers. Specialized in the development,<br />
manufacturing and marketing of highquality<br />
professional haircare products, Cotril's<br />
business is split into two sectors: Business<br />
Unit Cotril Professional, dedicated to the retail<br />
market, and Business Unit CTL Private Label,<br />
working under contract for the private label<br />
market.<br />
PAST MEETS FUTURE<br />
In over forty years since its establishment, Cotril<br />
has written an important chapter in the history of<br />
professional hair products, in the name of competence,<br />
integrity, professionalism and reliability.<br />
Today it represents an international benchmark<br />
for the world of coloring, styling and treatments.<br />
The product range is extremely wide and able to<br />
satisfy every need: it is made locally and independently<br />
– 100% made in Italy – thanks to the company's<br />
own research laboratories and manufacturing<br />
plant, 24,000 square metres near Milan.<br />
Today, the B.U. CTL Private Label stands out in<br />
the world of professional haircare for its proven<br />
experience, constantly demonstrated in the field<br />
through its successful brand Cotril Professional.<br />
The company exports to Russia, Spain, Portugal,<br />
Czech Republic, Germany, Switzerland, Holland,<br />
Greece, Belgium, Poland, Singapore, France, Vietnam,<br />
Usa, Malta, Tunisia, Morocco, Iraq, Turkey,<br />
Ukraine, Latvia, South Corea and Serbia.<br />
ABOUT US<br />
Company Name:<br />
Cotril SpA<br />
Company Address:<br />
Via Trento 59,<br />
20021 Ospiate di Bollate (MI) - Italy<br />
Tel. +39 02 3834321<br />
Email: info@cotril.it - export@cotril.it<br />
Website:<br />
www.cotril.it - www.ctlspa.it - www.cotril.shop<br />
General Manager:<br />
Mr. Giuliano Reas<br />
Main Brands:<br />
Cotril - CTL<br />
Main Export Destinations:<br />
Russia, Spain, Portugal, Czech Republic,<br />
Germany, Switzerland, Holland, Greece,<br />
Belgium, Poland, Singapore, France,<br />
Vietnam, Usa, Malta, Tunisia, Morocco,<br />
Iraq, Turkey, Ukraine, Latvia, South Corea<br />
and Serbia<br />
COTRIL PROFESSIONAL<br />
Over the last few years, thanks to its strong<br />
connection with the world of cinema, fashion,<br />
showbiz and sports, Cotril Professional has<br />
seen its brand awareness and presence in<br />
the best hairstyling salons grow exponentially,<br />
both in the Italian and international markets.<br />
This is the result of two concurrent factors:<br />
firstly, the fame of the company’s celebrity
Hair Cotril for<br />
Aurora Giovinazzo<br />
at the Rome Film<br />
Festival.<br />
endorsers and, secondly, the extraordinary<br />
quality of the products. These features make<br />
Cotril Professional one of the most loved and<br />
popular brands to be found and used in stars’<br />
dressing rooms, on movie sets and backstage<br />
at the catwalks.<br />
THE STRATEGY<br />
The marketing strategy aims at positioning<br />
the Brand Cotril Professional as luxury products<br />
for high-end salons, and promotes it<br />
through strong marketing and sponsorship activities<br />
using the modern tools of web marketing<br />
and social platforms, engaging celebrities<br />
from the fashion/showbusiness worlds as testimonials,<br />
and investing in mass advertising in<br />
women's/trade magazines. Regarding the<br />
media strategy, according to Audipress data<br />
the last Italian campaign (mainly concentrated<br />
in woman’s magazines) reached 15 million<br />
potential clients.<br />
COTRIL ACADEMY, COTRIL SALONS AND<br />
COTRIL CENTER<br />
Thanks to the Academy in Milan (covering<br />
around 700 sq. metres of floorspace), Cotril<br />
is able to give hairdressers the most advanced<br />
educational programs in line with current<br />
trends. Since 2015, Cotril has been developing<br />
a franchising network called Cotril<br />
Salons and also a light membership program<br />
named Cotril Center. Cotril Salons<br />
results so far include four successful<br />
openings: salons with very high turnover,<br />
supported by excellent quality products and<br />
effective communication strategies.<br />
REASONS WHY<br />
Wide range of products<br />
Exclusively professional products<br />
and services<br />
The color factory<br />
100% made in Italy<br />
More than 40 years of<br />
experience<br />
Hi-tech factory<br />
High profile R&D department<br />
Private label services<br />
Hair Cotril for Autora Ruffico<br />
(Above) and Beatrice Vendramin<br />
(Right) at the Venice Film<br />
Festival.
COTRIL<br />
PRIVATE LABEL<br />
B.U. CTL Private Label aims to be the ideal<br />
partner through the study, development and<br />
production of hair products (with particular focus<br />
on coloring solutions). The top products<br />
are Permanent Colors, Tone-on-tone Colors,<br />
and Sensitive Dye, with revolutionary technology<br />
using ammonia-free or PPD-free formulas.<br />
Cotril offers three different types of service:<br />
Full Service (comprising all steps of the<br />
process, from research and purchase of<br />
materials to manufacturing and packaging);<br />
Bulk+Packaging (a filling and packaging service,<br />
with packaging supplied by the client);<br />
Bulk (manufacturing and delivery of finished<br />
bulk product, packaged directly by the client).<br />
STAR<br />
PRODUCTS<br />
GLOW ONE<br />
Glow One is the high-performance permanent hair<br />
color, offering 88 nuances capable of satisfying the<br />
needs and requests of even the most demanding<br />
clients.<br />
Glow One guarantees 100% grey coverage and<br />
facilitates detangling, for glossy hair full of body<br />
and drenched in a fruity perfume.<br />
Its innovative formulation features the complex Oil<br />
Transport System, consisting of two molecules that<br />
act in synergy with each other: one for the uniform<br />
distribution of the colour along lengths and tips,<br />
while second is needed to obtain richly saturated,<br />
long-lasting colour.
DANCOLY<br />
COSMETICS<br />
AIM<strong>IN</strong>G FOR PERFECTION:<br />
QUALITY AND <strong>IN</strong>NOVATION<br />
Back in 1958, Gilles le Bret, an enlightened<br />
chemist and botanist from Aix-en-Provence in<br />
southern France, the home of natural beauty<br />
known for landscapes burgeoning with flowers<br />
and grass, set up a technical laboratory<br />
for the purpose of researching the benefits<br />
that botanic extracts may offer the human<br />
body and, more specifically, hair cells. Then<br />
in 1965, with a view to applying the results of<br />
his research to the products themselves, Gilles<br />
le Bret formally found Dancoly Cosmetique,<br />
specialised in manufacturing a series of<br />
cosmetics formulated with botanical extracts.<br />
Four years later, the Dancoly Spa series was<br />
initially launched as the first brand formulated<br />
with botanical extracts and oils able to<br />
meet the specific needs of different hair types,<br />
contributing to the success of these products<br />
with end users.<br />
After continued research and investments, in the<br />
year 1980, Gilles le Bret discovered that the essence<br />
extracted from deep-sea seaweeds and<br />
ABOUT US<br />
Company Name:<br />
Dancoly<br />
Cosmetique,<br />
France<br />
Espace Le Beauvalle<br />
Bat B, 4 RUE Mahatma<br />
Gandhi 13090 Aix-EN<br />
Provence, France<br />
Website:<br />
www.dancoly.fr<br />
www.vieso.fr<br />
Founded in:<br />
1990<br />
Factory Area:<br />
10,000 sq. feet<br />
Production Capacity:<br />
Professional<br />
Hair Care Products:<br />
2.5 ml bottles/month<br />
Skin Care and Body<br />
Products:<br />
1.6 ml bottles/month<br />
Gift Set Assembly:<br />
1.2 ml sets/month<br />
Soap Production:<br />
120 tonnes/month<br />
Main Brands:<br />
Dancoly Angel Provence<br />
Hair Care Line/<br />
Dancoly Angel<br />
Professional<br />
Hair Care Line/Dancoly<br />
SPA Hair Care Line/<br />
Argan Oil Line/ Vieso<br />
Hair Care Line<br />
Main Export<br />
Destinations:<br />
UK, USA, Russia,<br />
Mainland China,<br />
Italy, Japan,<br />
New Zealand, Austalia,<br />
Canada, Sweden,<br />
Indonesia, Demark,<br />
Hungary,<br />
Ukraine, Taiwan,<br />
Singapore, Malta,<br />
Malaysia, Dubia,<br />
Saudi Arabi, Kuwait,<br />
Yemen, Iraq,<br />
Hong Kong, Latvia,<br />
Cyprus, Greece,<br />
Poland, Finland,<br />
South Africa
Dancoly is present at leading<br />
trade fairs around the world:<br />
left, the fair in Paris, France<br />
and below, Cosmoprof<br />
in Bologna, Italy.<br />
REASONS WHY<br />
Environmental Protection:<br />
all packaging materials<br />
can be recycled<br />
Cruelty-free: product<br />
testing only on human hair,<br />
never on animals<br />
European and FDA GMPC<br />
(Good Manufacturing Practice<br />
Cosmetics) Certification<br />
Safe & Natural Ingredients:<br />
No parabens, SLS, paraffin<br />
oil, vaseline, propylene glycol,<br />
cocamide DEA<br />
various biological active ingredients had amazing<br />
repairing effect on aged and yellow hair. He<br />
immediately invited his friend George Girartin - a<br />
top hair stylist in France, to join his team. Based<br />
on their concerted efforts, Dancoly Cosmetique<br />
released the Angel line two years later.<br />
With the development of Dancoly Cosmetique<br />
and its plans for international expansion, since<br />
1998, Dancoly has taken steps for building a<br />
global brand. Today the brand has successfully<br />
penetrated markets in more than 60 countries<br />
in Europe, the Middle East, and Asia – earning<br />
the overwhelming approval of hairdressers all<br />
around the world.
DANCOLY COSMETICS<br />
DIVERSIFICATION AND COMMITMENT<br />
Dancoly Cosmetique France now owns more<br />
than one thousand cosmetic formulas for products<br />
in a variety of fields, including haircare,<br />
skin care, beauty and personal care. Their mission<br />
is to meet the demands of both the wholesaler<br />
and end client with quality products in<br />
all these fields at affordable prices<br />
With a view to guaranteeing optimal service<br />
worldwide, Dancoly France has recently invested<br />
heavily in constructing a modern GMP<br />
production base in China. This plant was designed<br />
and engineered to provide all the production<br />
services necessary to this end, including<br />
the moulding of packaging materials, product<br />
design ,research and testing of filling and manufacturing<br />
processes, to meet all the needs<br />
of OEM/ODM customers and provide the most<br />
competitive products for their brands<br />
It is common knowledge that manufacturing<br />
luxury cosmetics at a high price range is easy.<br />
But Dancoly is committed to a self-imposed<br />
challenge of making high-quality cosmetics<br />
available to a much wider market while relentlessly<br />
striving for perfection. Indeed, the<br />
brand portfolio continues to grow, with the addition<br />
of cutting-edge and innovative products<br />
that meet the most demanding standards of<br />
both quality and safety, making no compromises.<br />
Nothing less than the best will do.<br />
STAR<br />
PRODUCTS<br />
HAIR VITAM<strong>IN</strong>S & <strong>IN</strong>CA<br />
<strong>IN</strong>CHI OIL RANGE<br />
Inca Inchi seed oil is<br />
rich in natural linolenic<br />
acid and omega-3-6-9<br />
unsaturated fatty<br />
acids, tocopherols<br />
and polyphenols.It has<br />
antioxidant properties<br />
that helps to protect<br />
against damage cause<br />
by free radicals.<br />
The aging of human<br />
cells is closely related<br />
to damage made by free<br />
radicals. It’s rich blend<br />
of natural ingredients<br />
is known as the king<br />
of longevity oil.<br />
HAIR VITAM<strong>IN</strong> & <strong>IN</strong>CA<br />
<strong>IN</strong>CHI OIL SHAMPOO<br />
(Suitable for all hair)<br />
This shampoo contains<br />
Inca Inchi vegetable<br />
oil, rich in omega 3,6<br />
and 9, alpha-linolenic<br />
and linoleic acids,<br />
essential fatty acids. Its<br />
antioxidant properties<br />
and its benefits to<br />
eliminate free radicals<br />
and all small impurities<br />
in order to improve<br />
the health of the<br />
scalp and regulate the<br />
excessive production<br />
of sebum. In addition,<br />
by adding vitamins A,<br />
C, E and Pro-V, this<br />
shampoo recovers and<br />
nourishes the fibers of<br />
the hair. Your hair will<br />
be left silky, shiny and<br />
beautiful.<br />
HAIR VITAM<strong>IN</strong> &<br />
<strong>IN</strong>CA <strong>IN</strong>CHI OIL<br />
CONDITIONER<br />
(Suitable for all hair)<br />
This conditioner<br />
contains Inca Inchi<br />
vegetable oil which<br />
is rich in omega 3,6<br />
and 9, alpha-linolenic<br />
and linoleic acids,<br />
essential fatty acids. Its<br />
antioxidant properties<br />
and benefits eliminate<br />
free radicals and all<br />
small impurities in<br />
order to improve the<br />
health of the scalp and<br />
regulate the excessive<br />
production of sebum.<br />
In addition, adding<br />
vitamins A, C, E and<br />
Pro-V, it deeply hydrates<br />
and nourishes the fibers<br />
of the hair. Your hair<br />
will be left supple and<br />
hydrated.<br />
HAIR VITAM<strong>IN</strong> & <strong>IN</strong>CA<br />
<strong>IN</strong>CHI OIL (leave-in)<br />
Benefits of Inca Inchi<br />
vegetable oil:<br />
Rich in omega 3,6<br />
and 9, alpha-linolenic<br />
and linoleic acids,<br />
essential fatty acids. Its<br />
antioxidant properties<br />
and its properties<br />
eliminat free radicals<br />
and all small impurities<br />
in order to improve<br />
the health of the scalp<br />
and to regulate the<br />
excessive production of<br />
sebum. This treatment<br />
also contains vitamins<br />
A, C, E and Pro-V, it<br />
hydrates and nourishes<br />
the hair from root to tip.<br />
It is a powerful ritual for<br />
having shiny hair.
DCM<br />
LOOK<strong>IN</strong>G FOR A PERFECT<br />
COLOUR SHADE<br />
Diapason Cosmetics Milano comes to life in<br />
2018, as a start-up of the Lisap group, which<br />
includes not only Lisap - Laboratori Cosmetici<br />
S.p.A, a long-established manufacturer of<br />
professional hair cosmetics, but also branches<br />
in Spain, USA, Malaysia and Australia.<br />
The project aims to expand the group's market<br />
share by launching a new brand with a different<br />
positioning from the established Lisap brand,<br />
while making use of its experience and<br />
production capacity. Lisap is internationally<br />
recognised as a producer of high-quality hair<br />
colouring – therefore it is natural for the new<br />
brand to identify this product category as its<br />
focus. The name of the brand, Diapason, finds<br />
its origin in a colouring line from the Lisap<br />
ABOUT US<br />
Company Name:<br />
DCM - Diapason<br />
Company Address:<br />
Piazza Emilia, 1 - Milano - Italy<br />
Email: info@diapasoncomestics.com<br />
Website:<br />
www.diapasoncosmetics.com<br />
Founded in:<br />
2017<br />
Number of employees:<br />
10<br />
Managing Director:<br />
Mr Giorgio Milani<br />
Business Develpment:<br />
Ms Ida De Blasio<br />
Main Brands:<br />
DCM<br />
catalogue, as well as in music. In fact,<br />
“Diapason” is the tool used by artists to tune<br />
all instruments, allowing them to achieve the<br />
perfect tone. In the hair world Diapason<br />
Cosmetics Milano wants to be exactly the<br />
same thing: a tool to achieve the perfect colour<br />
shade!The name "Diapason", which recalls an<br />
important heritage, is matched with the name<br />
of the city of Milan, referring both to the location<br />
of the production site and as a tribute to the<br />
cosmopolitan city, the Italian capital of fashion<br />
and especially of design. Milan is the place<br />
where Italian fashion, design and also the<br />
industrial culture specialized in coloring and<br />
trichological cosmetic treatments have grown.<br />
Today we bring this important legacy into the<br />
future with a young and dynamic team of hair<br />
professionals. While the association of<br />
personal beauty and fashion is almost taken<br />
for granted in the cosmetics industry, the<br />
combination with design is unprecedented.<br />
OUR PHILOSOPHY<br />
Diapason Cosmetics is inspired by Italian<br />
design, which is why it is a contemporary brand<br />
that speaks to people. Thanks to the ongoing<br />
and constant research of new shapes,<br />
materials and colours Diapason is always able<br />
to interpret the spirit of the moment. For the<br />
brand, design is an inalienable value. This<br />
intuition has become a cornerstone of the<br />
project: Diapason Cosmetics Milano aims to<br />
distribute high quality cosmetics, with attractive<br />
packaging, inspired by museums and<br />
exhibitions about design, above all the
the needs of a market that is still disrupted by<br />
closures and lockdowns and tailors the brand<br />
to meet them. The idea of offering a compact<br />
range of products, which until a few months<br />
ago was considered a liability, has become a<br />
major plus, as it allows partners to have a<br />
complete line with limited investment.<br />
Competitive and straightforward products<br />
boasting modern, high-performance claims<br />
and formulas are launched, even if this means<br />
raising the price positioning of the products,<br />
an operation apparently at odds with the<br />
demands of a market in crisis. This leads to<br />
the creation of the Perfect No Yellow and<br />
Perfect Moisture treatments and 10 Levels<br />
bleaches line.<br />
THE COMMUNITY<br />
Last but not least, DCM stylists in the different<br />
countries where the brand is distributed<br />
formed a community and the brand's Education<br />
Triennale. The abbreviation DCM has become<br />
its signature, flaunted in bold, brightly coloured<br />
letters. Unfortunately, the excellent premises<br />
have to deal almost immediately with the<br />
impact of the pandemic on the market. What<br />
could have been a fatal moment for the newly<br />
founded Diapason Cosmetics, becomes<br />
instead a great opportunity. Sponsored by<br />
Lisap's new CEO, the baton of the start-up was<br />
handed over to Giorgio Milani (General<br />
Manager) who put together a new team of<br />
young hair stylists and creative graphic<br />
designers to redefine the project and its<br />
values. Stylists eagerly welcome the<br />
opportunity to create and develop products<br />
that are a must in their salon: products that<br />
allow them to "play" with hair, offering the<br />
latest fashionable services. The designers put<br />
all their energy into expressing their inspirations<br />
in the products. The working group identifies<br />
REASONS WHY<br />
QUALITY: quality is a must. In<br />
the darkest nights, it is the<br />
lighthouse that guides you to the<br />
right place<br />
DESIGN: Our story is deeplyrooted<br />
in Milan, the cradle of<br />
Italian fashion and design<br />
ESSENTIALITY: it’s no frills time.<br />
So we studied our range to be<br />
essential<br />
SERVICE: when you need it! We<br />
aim to prepare your shipment in<br />
one working week<br />
COMPETITIVITY: we studied our<br />
prices to be competitive withour<br />
sacrifice quality
DCM<br />
formats. DCM places great value on training<br />
and preparation and believes that the<br />
improvement of its partners is essential. From<br />
this vision came the decision to launch<br />
technical and stylistic training seminars at its<br />
own headquarter. In short, a "SMART BRAND"<br />
is created: cheerful, dynamic, simple and<br />
straightforward, without frills or complicated<br />
philosophies, but still meeting all the needs of<br />
the hair care business. Diapason Cosmetics<br />
Milano thereby becomes an important part of<br />
the Lisap group, which in the meantime has<br />
been transformed into HQ Holding, which also<br />
includes the recently acquired companies<br />
Parisienne Italia S.p.A. and Schulze GMBH.<br />
Diapason world is full of passion, energy and<br />
expertise. Above all, the brand is constantly<br />
growing and does not intend to stop. In fact in<br />
<strong>2022</strong> the team was further expanded to<br />
develop the new projects that will be presented<br />
STAR<br />
PRODUCTS<br />
Perfect No Yellow<br />
A complete range of<br />
anti-yellow treatments<br />
(shampoo, mask and<br />
mousse)to neutralize<br />
undesired highlights on<br />
bleached and colored<br />
hair. Result | maintains<br />
silver highlights and<br />
eliminates the yellow<br />
ones. Professional<br />
innovative treatment<br />
formulated with a<br />
special purple pigment<br />
that gives to bleached<br />
hair beautiful silver<br />
highlights and at the<br />
same time maintains<br />
its beauty and health,<br />
from roots to tips.<br />
Perfect Moisture<br />
A complete range of<br />
nourishing hair products,<br />
for a soft, silky result.<br />
the new Perfect<br />
Moisture line with this<br />
incredible ingredient<br />
born to boost beauty.<br />
Result | nourishes and<br />
protects the hair, leaving<br />
it splendidly shiny.<br />
Deco Lightening Power<br />
DCM presents its<br />
complete new line<br />
of safe, versatile<br />
professional bleaches,<br />
to satisfy every blonde<br />
requirement, both in<br />
the salon and at home.<br />
A wide range of newgeneration,<br />
topperformance<br />
BLEACHES,<br />
that allow you to choose<br />
the one best suited to<br />
the desired technical<br />
result, depending on the<br />
structure of the hair.<br />
Rich in active substances<br />
which moisturise, repair<br />
the hair fibre, and<br />
increase the colour’s<br />
duration and stability.<br />
The hair is left wellmoisturised,<br />
manageable<br />
and regenerated.<br />
The 98% pure Essential<br />
Micro-pigments<br />
at Cosmprof Bologna. The brand’s mission is<br />
to offer exclusive and quality solutions and<br />
services to hairdressers around the world,<br />
meeting their needs with the utmost<br />
professionalism. To achieve its goals, Diapason<br />
is inspired by fundamental values that are<br />
always taken into consideration when it comes<br />
to creating new products and projects.<br />
Marula Oil has been<br />
considered the secret of<br />
African women’s beauty<br />
for thousands of years.<br />
Its impressive hydrating<br />
and restorative properties<br />
have earned it the<br />
status of a luxury<br />
cosmetic. DCM, with<br />
unique, high-performance<br />
formulas, has created<br />
penetrate even deeper,<br />
bonding to the hair’s<br />
internal structure to<br />
guarantee lasting,<br />
vibrant colours.
PERFECT<br />
NO YELLOW<br />
WORLD<br />
A complete range<br />
of antiyellow treatments<br />
to neutralize undesired highlights<br />
on bleached and colored hair.<br />
PERFECT<br />
NO YELLOW<br />
SHAMPOO<br />
PERFECT<br />
NO YELLOW<br />
MASK<br />
PERFECT<br />
NO YELLOW<br />
MOUSSE<br />
LIGHTEN<strong>IN</strong>G WORLD<br />
The formula with DiaPlex allows you to obtain high levels of lightening, while keeping<br />
hair in excellent cosmetic condition and leaving it soft to the touch.<br />
7 LEVELS<br />
LIGHTEN<strong>IN</strong>G POWDER<br />
DUST FREE WITH<br />
WHEAT PROTE<strong>IN</strong><br />
10 LEVELS<br />
LIGHTEN<strong>IN</strong>G POWDER<br />
DUST FREE WITH DIAPLEX<br />
Piazza Emilia, 1 - 20129 Milano (Italy)<br />
www.diapasoncosmetics.com<br />
10 LEVELS<br />
LIGHTEN<strong>IN</strong>G CREAM<br />
WITH ACTIVE CARBON<br />
Concept: www.deesign.it
DIVA<br />
<strong>IN</strong>NOVATE: UNLEASH<br />
YOUR CREATIVE ENERGY<br />
OUR HISTORY<br />
Established in 2007, Diva Pro Styling has<br />
grown quickly to become the UK's leading<br />
salon-exclusive electrical brand. With highly<br />
successful products in every drying and styling<br />
category, it has become respected as the<br />
salon professional's go-to brand for high-quality<br />
innovation at trade-friendly prices.<br />
The brand is stocked in most UK wholesalers,<br />
with it’s reputation spreading throughout<br />
Europe, where the brand is represented by one<br />
of France’s leading hairdressers, Christophe<br />
Gaillet, whose enviable star-studded client-list<br />
includes Gucci, Nina Ricci, and L’Oréal<br />
Professionnel, among others.<br />
ABOUT US<br />
Company Name:<br />
Diva Pro Styling<br />
Company Full Name<br />
Salon Europe Ltd.<br />
CompanyAddress:<br />
223 Linen Hall<br />
162-168 Regent Street<br />
London W1B 5TE<br />
Tel. +44 7823 889055<br />
+44 7591 455651<br />
Email: helpdesk@<br />
saloneurope.com<br />
Website (s):<br />
www.divapro.co.uk<br />
Founded in: 2006<br />
Manager Director:<br />
Mr. Neil Robson<br />
Intl. Sales Manager:<br />
Ms. Francesca Donati<br />
francesca.donati@<br />
saloneurope.com<br />
Sr. Account Manager:<br />
Mr. Kevin De Cruz<br />
kevindecruz@<br />
saloneurope.com<br />
Main Brands:<br />
Diva Pro Styling<br />
Desired Export Destinations:<br />
North America, South<br />
America, Australia, Asia
REASONS WHY<br />
Diva Pro creates innovative<br />
styling tools with stylists mind!<br />
Powerful yet lightweight digitally<br />
controlled, brushless DC motor<br />
uses less energy and can last<br />
10x longer<br />
3-metre long, swivel, heat-proof<br />
cord<br />
Christophe Gaillet is a brand ambassador for<br />
Diva Pro Styling.<br />
Christophe is a multi-award winning Hairstylist<br />
based in Paris and member of the Haute<br />
Coiffure Française artistic team.<br />
He is also considered as one of the most<br />
academic of French hairdressers who promotes<br />
French hairstyling throughout the globe.
DIVA<br />
STAR<br />
PRODUCTS<br />
Atmos Atom<br />
Hair Dryer<br />
Get both style and<br />
substance with the ultra<br />
compact Atmos Atom<br />
Dryer weighing one<br />
quarter the weight of<br />
a typical professional<br />
AC Motor, without<br />
compromising on<br />
strength or power. The<br />
2000W, 100,000 RPM<br />
motor has been expertly<br />
designed for ultra-fast<br />
drying with significantly<br />
less motor noise,<br />
allowing for a stressfree<br />
salon environment.<br />
Make it your own with<br />
replacement sleeves<br />
available for purchase<br />
separately.<br />
Atmos Dry<br />
Hair Dryer<br />
Introducing the new<br />
Atmos Dry weighing one<br />
quarter the weight of<br />
a typical professional<br />
AC Motor, without<br />
compromising on<br />
strength or power. The<br />
2000W. 100,000 RPM<br />
motor has been expertly<br />
designed for ultra-fast<br />
drying with significantly<br />
less motor noise,<br />
allowing for a stressfree<br />
salon environment.<br />
Includes powerful Atmos<br />
PLUS conditioning<br />
system to help combat<br />
frizz leaving hair sleek<br />
and shiny. Make it your<br />
own with replacement<br />
sleeves available for<br />
purchase separately.<br />
Air Curl<br />
Styling Wand<br />
Diva Pro Styling<br />
introduces an entirely<br />
new concept in<br />
hairstyling technology<br />
with the introduction of<br />
the Air Curl. This brandnew<br />
curling system<br />
provides heat and wave<br />
fixing technology in one<br />
lightweight, easy to use<br />
tool, to give quick, longlasting<br />
curls for all hair<br />
types. This curl system<br />
requires less, and lower,<br />
heat to fix curls and<br />
waves, making it gentler,<br />
kinder hairstyling and<br />
fixing in one elegant tool.
With replaceable customisable colour sleeves<br />
Scan the QR code<br />
for loads more info<br />
divapro.co.uk
ECHOSL<strong>IN</strong>E<br />
FOLLOW THE VEGAN WAY<br />
OF ECHOSL<strong>IN</strong>E<br />
A NEW SMART HAIR BEAUTY<br />
PHILOSOPHY IS HERE!<br />
Created in Italy in 1998, Echosline is a<br />
professional haircare brand that has<br />
embraced the «Smart Beauty» philosophy.<br />
Over the years, it has evolved and embarked on<br />
«The Vegan Way», formulating products based<br />
on high % of natural origin ingredients<br />
and developing environmentally-friendly<br />
packaging and materials, while respecting<br />
professionals and consumers. A<br />
sustainable and “smart” beauty is the<br />
vision that drives Echosline towards a<br />
«less is more» concept.<br />
«LESS» is the way to achieve a vegan and<br />
sustainable beauty, removing all that is not<br />
essential.<br />
«MORE» is what nature gives us when we<br />
learn to take the best out of it, while fully<br />
respecting it.<br />
Echosline’s Smart Beauty aims at reducing its<br />
impact on the environment and consumers,<br />
making beauty ethical and sustainable with<br />
100% vegan haircare products & Echosline<br />
aims at offering salons all over the world<br />
professional treatments, promoting essential<br />
beauty and simplicity as the best expression of<br />
authenticity.<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A. SB<br />
A group company of<br />
Agf88 Holding<br />
Company Address:<br />
Via del Palù, 7/d<br />
35018 San Martino<br />
di Lupari (PD) - Italy<br />
Brand:<br />
Echosline<br />
Website:<br />
www.echosline.it<br />
Founded in:<br />
1998<br />
Main Brands:<br />
Echos Color,<br />
Karbon 9, B.Pur,<br />
Seliàr, Synergy Color<br />
Main Export<br />
Destinations:<br />
More than<br />
60 countries<br />
in the world
STAR<br />
PRODUCTS<br />
REASONS WHY<br />
Smart” beauty with reduced<br />
environmental impact and innovative<br />
vegan products<br />
Research in innovation with high<br />
% of natural origin ingredients,<br />
biodegradable formulas and<br />
sustainable packaging<br />
Respect for the professionals,<br />
the people and the planet<br />
The new Echos Color<br />
with 83 nuances<br />
100% VEGAN HAIR<br />
COLOUR<strong>IN</strong>G CREAM<br />
Echos Color is the new<br />
Echosline hair coloring<br />
cream, without PPD<br />
and without resorcinol,<br />
enriched with green<br />
Tea extract, Tsubaki oil<br />
and Date oil.<br />
Claims & Benefits<br />
Completely vegan, the<br />
new color line fully<br />
reflects the "Less is<br />
more" philosophy that<br />
the brand has been<br />
pursuing since 2018.<br />
Not only the formula,<br />
but also the pack is<br />
sustainable and<br />
environmentally friendly,<br />
thanks to a compostable<br />
case, an infinitely<br />
recyclable aluminum tube<br />
and a cap that is 50%<br />
less in plastic than the<br />
previous one.<br />
Technical details<br />
The green tea extract<br />
protects the hair from<br />
oxidation and increases<br />
the duration of the color.<br />
The tsubaki oil<br />
increases the brightness<br />
of the color making the<br />
hair soft and shiny.<br />
The date oil protects<br />
and moisturizes the<br />
hair during coloring,<br />
leaving it healthy with<br />
each color service<br />
performed in the salon.<br />
VeganOK certified.<br />
What does it make the<br />
product special?<br />
Completely vegan<br />
formula, free of PPD and<br />
resorcinol, it has a less<br />
sensitizing formula for<br />
the clients in the salon<br />
and for the hairdresser.<br />
With high coverage of<br />
grey hair in a sustainable<br />
and compostable pack,<br />
there are 83 nuances to<br />
try and mix with each<br />
other to give space<br />
to creativity and to<br />
create taylor-made color<br />
service, among them<br />
the new innovative<br />
shades and color<br />
families such as .7<br />
Cold and .0 Ice.<br />
The new Echos Color<br />
guarantees to the<br />
modern colorist a<br />
coloring system adapted<br />
to the complex needs<br />
of salon clients, offering<br />
contemporary shades,<br />
with excellent long<br />
lasting color of each<br />
tone.
EMSIBETH<br />
EMSIBETH TURNS 20:<br />
2001 – 2021<br />
When everything is at the beginning, when<br />
enthusiasm overcomes every obstacle, when<br />
vision is infinite, passion does not see any limits.<br />
When evolution is always at your finger tips,<br />
dreams are made to come true, fatigue is a nonfactor.<br />
This is how we have been living our twenty<br />
years, because twenty years are so full of<br />
marvellous things and are the prelude to one<br />
thousand more goals to come.<br />
IDA FUGA <strong>IN</strong>TERVIEW: “I have always been<br />
interested in the world of hair. And this is thanks<br />
to my mum, who was a hairdresser and had a<br />
ABOUT US<br />
Company Name:<br />
Emsibeth SpA<br />
Company Address:<br />
Via Murari Brà 35G - 37136<br />
Verona – Italy<br />
Tel. +39 045 503044<br />
Email: export@emsibeth.it<br />
Website:<br />
www.emsibeth.it<br />
Founded in:<br />
2001<br />
CEO:<br />
Ida Fuga<br />
Main Export Destinations:<br />
Europe, Far East, Australia,<br />
North America<br />
hair salon: as a child I would spend hours upon<br />
hours with her, observing how the women would<br />
be transformed under the touch of her hands.<br />
She was very good, she was able to bring out<br />
the best of every hair type. And here was much<br />
more to it: her salon had the cosy atmosphere<br />
of a living room, where the women exchanged<br />
advices and recipes, while enjoying the<br />
marvellous cakes that my mum would bake for<br />
them. The energy there, was harmonious, made<br />
exciting by my mum’s passion for her work. It is<br />
also thanks to her that Emsibeth Company was<br />
built on solid foundations, as solid as the values<br />
that she conveyed to me: I wanted to create a<br />
family-like and respectful environment, where<br />
people can work with dedication and in the<br />
name of authentic beauty.”<br />
The company<br />
is founded on<br />
teamwork,<br />
connection and<br />
accessibility.<br />
Having gained years<br />
of experience in<br />
major multinational<br />
cosmetics companies,<br />
Ida Fuga decided to<br />
blaze her own trail.
company mission. To work while recognising<br />
individual diversities and the environment that<br />
surrounds us, because this means respect. To<br />
remember that being concrete is the best way to<br />
achieve any goal. To never forget that performance<br />
does not require constant research and that one<br />
can only achieve excellence through continuous<br />
improvement. Today we represent 4 brands that<br />
together stand out for professionalism, global<br />
wellbeing and the highest quality, making our<br />
proposal unique and absolutely qualified.<br />
The Emsibeth project began in 2001, in Verona,<br />
from an idea shared by a group of friendsentrepreneurs<br />
and from the innovative and<br />
genius formulas and ideas of Giancarlo Frigeri,<br />
which are hat made and still make the difference<br />
in quality and significantly determine the fine<br />
properties and innovation of our products, also<br />
allowing us the privilege of using Juno Thermal<br />
Water. And this is how the first thermal line was<br />
developed, dedicated to the precios work of<br />
beauty salons, that can turn into bona fide<br />
wellness centres for scalp and hair. This group<br />
of men and women had a strong desire to find<br />
a company where values were the inspiring<br />
common thread: respect, reliability, loyalty,<br />
honesty, care to the needs of the consumers<br />
and the market, to offer solutions through high<br />
level training, the most advanced technologies<br />
to support the growth of the salon. Our values<br />
are defined by the choices that we make every<br />
day. To be reliable, guaranteeing effective<br />
solutions and answers. To always keep the<br />
passion alive, that allows us to attain our<br />
100% MADE <strong>IN</strong> ITALY. ZERO COMPROMISES.<br />
WITH <strong>IN</strong>F<strong>IN</strong>ITE LOVE. OUR 4 BRANDS:<br />
Emsibeth comes from the great experience of<br />
industry and hair professionals. We have always<br />
been synonymous with technique and<br />
professionalism at the service of hair dressers<br />
who intend to pursue the highest performance<br />
in their work: an important assortment of<br />
cosmetic solutions at the disposal of the most<br />
challenging requests. Thermal is a professional<br />
philosophy with a holistic approach to the beauty<br />
of hair, that depends on the health of the scalp<br />
and especially on the overall wellbeing of the<br />
person as a whole. Thermal’s strong points are<br />
represented by the treatment lines through the<br />
extraordinary properties of the water from the<br />
ancient Roman baths of Juno and in the rituals<br />
of the AQVACEREMONY method, together with<br />
sounds, fragrances and routines that nurture<br />
personal wellbeing. Ethè is the haircare Brand<br />
dedicated to length. It offers products with high<br />
performing ingredients for extreme efficacy:<br />
sophisticated fragrances and antipollution,<br />
ethical and plant-based formulas. Ethè is the<br />
luxury of authentic beauty to restructure, nourish<br />
and illuminate every day with elegance,<br />
sensoriality and efficacy. Arpège Opera is an<br />
actual revolution of the world of colour. Inspired<br />
by the magic of music and the observation of<br />
the purest of hair, that of children, where plays
EMSIBETH<br />
on colour, shades, radiance and freshness reign.<br />
To recreate this vivacity, very high quality products<br />
have been formulated, thanks to which it is<br />
possible to créate colour expressions that are<br />
always different and unique.<br />
EMSIBETH BECOMES A BENEFIT COMPANY<br />
An evolution of the very concept of company,<br />
because our corporate purpose, in addition to<br />
the aims of profit and the division of profits, also<br />
considers having a positive impact on society<br />
and the biosphere, and we work responsibly,<br />
sustainably and transparently towards people,<br />
communities, areas, the environment, property,<br />
cultural and social activities, agencies,<br />
associations and other stakeholders.<br />
STAR<br />
PRODUCTS<br />
Whim Color Mask<br />
Is a toning, conditioning,<br />
nourishing, revitalising<br />
mask that gives added<br />
brightness and intensity to<br />
the shades of natural and<br />
coloured hair.<br />
Its innovative formula<br />
leaves the hair shiny and<br />
soft, moisturising it and<br />
restoring the vibrancy and<br />
glow of its colour. Whim, is<br />
as easy to use as a<br />
lipgloss that immediately<br />
illuminates and gives a<br />
touch of color.<br />
Water contained in the<br />
Thermal formula is<br />
certified by the Ministry of<br />
Health. It transforms insalon<br />
service into a<br />
ceremony to cleanse<br />
yourself from stress,<br />
impurities, negative<br />
thoughts and recharge<br />
your batteries. The<br />
material used to make the<br />
Thermal bottles is GREEN<br />
BIO-BASED PE, a material<br />
made from sugar cane<br />
and which helps to reduce<br />
the amount of CO2 in the<br />
atmosphere. Because we<br />
love this planet and we<br />
want to take care of it.<br />
Ethè<br />
si the luxury of authentic<br />
beauty. Rediscover the<br />
Thermal<br />
Was created in 2003 and<br />
is the first range to bring<br />
the effectiveness of<br />
thermal water and clay to<br />
professional haircare. It<br />
combines the wisdom of<br />
the water from the ancient<br />
Terme di Giunone, the<br />
properties of which have<br />
been known since Roman<br />
times, with modern<br />
science providing SLES<br />
and paraben-free<br />
formulas. Thermal is made<br />
even more valuable by two<br />
active ingredients: Anti-<br />
Pollution Shield and<br />
Photoprotection Extract,<br />
which protect skin and hair<br />
from atmospheric pollution<br />
and the harmful effects of<br />
Blue-Ray. The Thermal<br />
beauty of hair: powerful,<br />
authentic, vibrant. like you,<br />
staying true to yourself<br />
and your choices every<br />
day. High-performance<br />
plant-based formulas for<br />
four ranges capable of<br />
meeting varying haircare<br />
needs. to effectively repair,<br />
nourish and brighten with<br />
elegance and sensoriality.<br />
BK STAGE Flash Star<br />
Is the Lamellar Treatment<br />
for instant smoothing<br />
specific for lengths.<br />
Enriched with Hyaluronic<br />
Acid and Black Pearl<br />
Extract. In a few seconds it<br />
makes the hair perfectly<br />
shiny, disciplined and<br />
manageable. Mirror effect<br />
in a flash.
NEXT GENERATION.COLOR.TREATMENT.<br />
emsibeth.it<br />
For all hair types. For all of you.
EVEREST<br />
COSMETIC - SHANDRANI PARIS<br />
THE FRENCH SPECIALIST<br />
<strong>IN</strong> HAIR GROWTH<br />
COMPANY OVERVIEW<br />
Shandrani Paris has two ranges : Easy<br />
Pouss and Aloe Locks. Tue first one is for<br />
all kind of hair, the second one is dedicated<br />
to protective hairstyles, locks, twists. Both<br />
ranges were created to prevent from hair loss<br />
and accelerate its growth. Tue hair grows<br />
faster, it is silky and nourished, hair loss is<br />
stopped. Tue Easy Pouss and Aloe Locks<br />
hair care collections are che mically clean<br />
and ensure exceptional hair growth and allow<br />
healthy hair. Tested by our consumers and<br />
proven to be effective, hair comes out shinier<br />
and stronger. Present in more than 1,000<br />
prestige retail stores worldwide, the brand<br />
continues to expand.<br />
Shandrani Paris has developed its laboratory<br />
in France to control each stage of production,<br />
from formulation to packaging, including<br />
the ingre dients of the range, everything is<br />
rigorously controlled to bring you the best hair<br />
growth care. Born out of a real need for women<br />
with tex tured hair, whether curly or frizzy. The<br />
Easy Pouss range has now a range of pro<br />
ABOUT US<br />
Company Name: EVEREST COSMETIC<br />
Company Address:<br />
102 Av. des Champs-Elysées<br />
75008 Paris FRANCE<br />
Tel.: +33 1.75.36.19.94<br />
E-mail: contact@everestcosmetique.com<br />
Website: www.shandraniparis.fr<br />
Founded in:<br />
2011<br />
Number of Employees:<br />
10<br />
CEO:<br />
Mr.Yoann Rauf<br />
Main Brands:<br />
Easy Pouss, Aloe Locks<br />
Main Export Destinations:<br />
Worldwide
ducts that can be used in a variety of ways.<br />
The DNA of the brand: to create daily privile<br />
ged moments for oneself, transformed into a<br />
true sensory experience thanks to the texture<br />
and scents of the developed care products.<br />
Very committed to sustainable development,<br />
Shan drani Paris joined Reforest'Action. We<br />
act efficiently by financing beautiful human<br />
projects that are eco logically and socially<br />
adapted. We have started to plant 100 trees<br />
in 4 areas (France, La Reunion, Hai ti and<br />
Ivory Coast) in the way to care for our Planet.<br />
MARKET <strong>IN</strong>TEREST<br />
Shandrani Paris is a French cosmetic brand<br />
pre sent in 21 countries, and an expert in<br />
requiring hair. We continue to develop more<br />
products for everyone, as all beauties should<br />
be celebrated. Research and development<br />
in hair regrowth and hair loss prevention are<br />
our strong points, with im pressive results for<br />
users. This market is constantly growing and<br />
effective proposals are becoming rare. Being<br />
a partner of our brand is the guarantee to<br />
offer an effective range, with very high natural<br />
formulas.<br />
REASONS WHY<br />
100% made in France<br />
French specialist in hair loss<br />
preven tion and hair growth<br />
Strong focus on R&D and<br />
innova tion<br />
Tue products are formulated and<br />
manufactured in our la boratory in<br />
based in Paris are<br />
Our formulas are developed<br />
with the maximum of natural<br />
active ingre dients to ensure the<br />
expected results<br />
Shandrani Paris is committed<br />
to a responsible and ethical<br />
approach to the environment<br />
Our products respect European<br />
regulations which forbid animal<br />
testing
EVEREST COSMETIC<br />
STAR PRODUCTS<br />
Easy Pouss Range<br />
In 2016, we launched<br />
our first range «Easy<br />
Pouss». We found the<br />
perfect hair loss<br />
treatment and hair<br />
regrowth formula based<br />
on ingredients of natu<br />
ral origin. This formula<br />
is concentrated in our<br />
Elixirs which have been<br />
a real success for the<br />
last 5 years. Thanks<br />
to this success we<br />
were able to ex pand<br />
our range of Shandrani<br />
Easy Pouss products<br />
to 20 products for hair<br />
loss treatment and hair<br />
re growth. Based on<br />
plants, minerals, and<br />
vitamins for strength and<br />
growth of your hair, it<br />
activates a combination<br />
of vitamins from root to<br />
tip of hair to nourish the<br />
hair fiber and make it<br />
less sensitive to external<br />
aggressions (sun, cold,<br />
pollution, etc.). Since<br />
then, we have created<br />
20 products:<br />
1) Products dedicated to<br />
anti-hair loss & regrowth<br />
treatments (growth elixir,<br />
gummies, cactus cream)<br />
2) Masks, shampoos &<br />
conditioners<br />
3) Styling products<br />
(edge, styling foam, hair<br />
milk)<br />
4) 100% virgin organic<br />
oils<br />
After 18 months of<br />
research in our French<br />
labora tory, this special<br />
line for locks, braids,<br />
twists and vanilla was<br />
created with natural<br />
ingredients, such as aloe<br />
vera, tea tree, honey,<br />
black soap and biotin.<br />
We have created 10<br />
products:<br />
1) Our best seller is the<br />
serum repair & stimu<br />
lating<br />
2) Purifying shampoo<br />
with tea tree<br />
3) Hair styling products<br />
(hydrating - refreshing<br />
mist & mango cream)<br />
4) Jellies<br />
5) Owala oil<br />
As every year, we exhibit<br />
at trade shows such<br />
as PharmagoraPlus,<br />
the number one French<br />
trade show for the<br />
pharmaceutical industry<br />
and MCB (haircare<br />
show). Por two days,<br />
thousands of people<br />
come to discover our<br />
new products and to<br />
follow the best trainings.
@EASYPOUSS SHANDRANI<br />
@SHANDRANIPARIS<br />
@EVERESTCOSMETIC<br />
www.shandraniparis.fr<br />
@EASYPOUSS
EVORIVE<br />
IDEAS AND SOLUTIONS<br />
FOR YOUR BUS<strong>IN</strong>ESS<br />
(above): Juna, Elena and Andrea Colombatto<br />
with their father, “Sandrin”.<br />
ABOUT US<br />
Company Name:<br />
Evorive<br />
Company Address:<br />
Via Grange Palmero 35 –<br />
Alpignano (TO) - ITALY<br />
Website:<br />
www.evorive.com<br />
www.cutterfly.com<br />
Founded in:<br />
2016<br />
Number of employees:<br />
9<br />
EXECUTIVE DIRECTOR:<br />
Juna Colombatto<br />
Main Brands:<br />
Cutterfly<br />
Main Export<br />
Destinations:<br />
France, Spain, Switzerand,<br />
Eastern Europe<br />
CREAT<strong>IN</strong>G A NEW COMPANY<br />
This means getting back into the game - and<br />
it's what Juna, Elena and Andrea Colombatto<br />
did along with their their father, “Sandrin”,<br />
after deciding to leave the family business<br />
founded in 1969. It was in 2016 that they<br />
created EVORIVE, whose logo - the phoenix<br />
- represents their journey of professional and<br />
personal rebirth.<br />
They had acquired a high level of professionalism<br />
in tungsten carbide processing, as<br />
well as in the design and creation of cutting<br />
systems and anti-wear for the industrial<br />
market, where tungsten carbide blades can<br />
replace steel blades with significantly higher<br />
performance in terms of durability and cut.<br />
This allowed Evorive to formulate a consulting<br />
service to help companies understand which<br />
steel components if any could be qualitatively<br />
improved or made more efficient in terms of<br />
performance and cost.<br />
Today the company is able to produce<br />
tungsten carbide cutting tools as a project, or<br />
in partnership in terms of co-design, by which<br />
their R&D department works hand in hand<br />
with the customer's R&D in the development<br />
of innovative solutions.<br />
“For us, it is important to work together with<br />
our clients by presenting ideas and solutions,"<br />
explains Juna Colombatto, Executive Director<br />
of Evorive. "Our goal is to create performance<br />
tools for all those sectors involving the cutting<br />
process - improving production processes and<br />
lowering and subsequent maintenance costs.
We have projects currently in progress, both<br />
internally and in partnership with companies<br />
in the industrial sector. One of the most<br />
important the creation of the first hairdressing<br />
scissors in the world with tungsten carbide<br />
blades: the CUTTERFLY. It's a project whose<br />
'Made in Italy' innovation was able to guide<br />
the development of a unique product. It is<br />
receiving the approval of a craft which, until<br />
now, has been used to handling Japanesemade<br />
steel scissors.<br />
FOR THE HAIRSTYLIST<br />
The top range of Cutterfly scissors is of<br />
PREMIUM quality. It is created for the true<br />
virtuoso in haircutting, as well as including<br />
a personalised assistance service and a<br />
maintenance package. The blades and the<br />
patented cut make it perfect for anyone who<br />
loves creativity, asthe CUTTERFLY PREMIUM<br />
line has been specifically created for those<br />
who are confident enough to question their<br />
own choice of tool. This range revolutionises<br />
the classic cut, enabling you to acquire<br />
extroardinary manual skills; you'll end up<br />
wondering how you ever managed without them!<br />
REASONS WHY<br />
Innovative materials and a<br />
patented cutting system<br />
Revolutionary customer service<br />
and after-care<br />
Configurable and customisable<br />
to meet every need<br />
100% Italian
EVORIVE<br />
STAR<br />
PRODUCTS<br />
•Premiun Range<br />
A range created for<br />
those who arelooking for<br />
high cutting performance<br />
and personalised<br />
assistance.<br />
There are five models,<br />
all with an integrated<br />
titanium handle and<br />
designed with blades<br />
of different lengths and<br />
with a specific cutting<br />
technique.<br />
•Poly Model<br />
Tips designed for<br />
precision cutting - for<br />
lovers of experimentation.<br />
Suitable for pixie cuts<br />
and for details. Ideal<br />
for those working on<br />
both women and men.<br />
•Smooth Model<br />
Designed for soft<br />
cuts, stroke cuts and<br />
slicing cuts.<br />
•Barber Model<br />
Created for barbers<br />
and ideal for the scissor<br />
over comb technique.<br />
A clean cut with<br />
geometric precision<br />
to bring barbering and<br />
beard shaping to a<br />
higher level.<br />
•EvoModel<br />
For high precision<br />
performance on<br />
both dry and damp<br />
hair. Ideal for bobs and<br />
fringes cutting. The<br />
patented design allows<br />
the blades to lock on<br />
without slipping away.<br />
and make blunt cut.<br />
•Maxx Model<br />
These high-performance<br />
innovative scissors have<br />
a two-thireds serrated<br />
blade, for clean cutting<br />
and hold at the tip for<br />
point cutting<br />
Particularly suitable<br />
in dry cutting and on<br />
curly hair.<br />
PLUS<br />
•Configuration<br />
The modular structure<br />
allows you to configure<br />
the scissors, matching<br />
the blades and grip to<br />
your personal needs.<br />
•Personalisation<br />
To enhance creativity,<br />
transforming the<br />
product into a unique<br />
and exclusive object.<br />
Enjoy<br />
Made with handles<br />
in coloured steel and<br />
blades in tungsten<br />
carbide, the ENJOY<br />
model has been<br />
designed for anyone<br />
who wants get closer to<br />
the world of Cutterfly.<br />
A single 5.5-inch model<br />
that can handle any<br />
professional cut. Ideal<br />
for anyone starting out<br />
on their hairdressing<br />
career or simply wants<br />
to experiment with<br />
unique, innovative and<br />
high performance<br />
scissors.
NOT<br />
JUST DIFFERENT,<br />
ONE OF A K<strong>IN</strong>D.<br />
Cutterfly, the cutting evolution.<br />
With a patented system,<br />
Cutterfly, the unparalleled scissors<br />
with tungsten carbide blades.<br />
Completely designed and produced in Italy.<br />
credits tothink.it<br />
WWW.CUTTERFLY.COM<br />
<strong>IN</strong>FO@CUTTERFLY.COM<br />
Cutterfly is a brand belonging to EVORIVE<br />
Via Grange Palmero 135, Alpignano (TOR<strong>IN</strong>O)<br />
Tel +39 011 42 49 793<br />
E-mail info@evorive.com
FANOLA<br />
A NEW EMOTIONAL<br />
DIMENSION<br />
FANOLA was born in 2005 from an intuition of<br />
a group of entrepreneurs, becoming<br />
immediately leader in the manufacture and<br />
sale of professional hair products in Italy and<br />
worldwide. Fanola is the Made in Italy brand<br />
of professional hair products, designed to<br />
follow the latest trends and to meet the needs<br />
of all the hairstylists in the world who want to<br />
share their creations in the social media.<br />
We are focused on creating a strong relationship<br />
between the brand and its followers, both<br />
hairstylists and end consumers but also on<br />
creating an international community with all<br />
distributors to communicate the brand<br />
uniquely, strengthening its values.<br />
Fanola is focused on a behavioral and<br />
emotional dimension. It’s a young person,<br />
sparkling, dynamic, unconventional, who loves<br />
playing with colors, interpreting them as a<br />
fashion accessory.<br />
FANOLA, IT’S MY BLOND!<br />
Fanola is known worldwide thanks to No Yellow<br />
shampoo; the quality and effectiveness of the<br />
No Yellow Shampoo are the basis of the<br />
product's success and they had generated a<br />
worldwide awareness for the brand. The No<br />
Yellow line has gradually expanded to offer a<br />
complete service dedicated to blonde hair, with<br />
products dedicated not only to the care but also<br />
to coloring and bleaching, always characterized<br />
by the presence of specific pigments that<br />
counteract unwanted yellow reflections.<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A. S.B.<br />
A group company of<br />
Agf88 Holding<br />
Company Address:<br />
via del Palù 7/d<br />
35018 San Martino<br />
di Lupari (PD) - Italy<br />
Brand:<br />
Fanola<br />
Founded in:<br />
2005<br />
Website:<br />
www.fanola.it<br />
Main Brands:<br />
Fanola; No Yellow;<br />
Orotherapy<br />
Main Export<br />
Destinations:<br />
Europe, North America,<br />
Australia; United Arab<br />
Emirates; New Zeland,<br />
Canada
REASONS WHY<br />
Colourful/Creative/Community<br />
addicted<br />
Democratic & Inclusive<br />
Unconventional<br />
Frequent innovation<br />
Brand focused on social media<br />
Extreme performing products<br />
100% Made In Italy<br />
Professional Quality<br />
Hairstylist’s community<br />
International Distribution<br />
Fanola offers freedom of expression and<br />
experimentation. Everyone can find their ideal<br />
shade thanks to the original, unorthodox colour<br />
selection, which conveys boundless love for life.<br />
STAR<br />
PRODUCTS<br />
No Yellow Shampoo<br />
& Mask<br />
The professional<br />
treatments range<br />
with the Extra Violet<br />
Pigment to neutralize<br />
undesired yellow<br />
effects on bleached,<br />
blonde, streaked<br />
or gray hair. The<br />
formulation is enriched<br />
with Grape extract for<br />
an antioxidant action<br />
and Silk Proteins for<br />
shine. The Shampoo<br />
neutralizes the yellow<br />
undertones with an<br />
immediate toning action<br />
and the mask neutralizes<br />
the yellow undertones<br />
leaving the hair soft<br />
and shiny.<br />
No Orange Treatments<br />
It is a professional<br />
treatment including<br />
Shampoo, Mask and<br />
Conditioning Foam,<br />
featuring a highlyconcentrated<br />
BLUE<br />
pigment in their<br />
formulation to neutralize<br />
copper-red-orange tones<br />
while giving hair a cold,<br />
shiny and even tone.<br />
In particular, Blue Foam<br />
is ideal on white hair<br />
for icy effect result,<br />
leaving hair nourished<br />
and disetangled without<br />
weighing down.<br />
Nourishing Treatments<br />
A complete restructuring<br />
range for dry and frizzy<br />
hair. All the products<br />
are formulated to<br />
give hydration and<br />
nourishment to dry,<br />
stressed and damaged<br />
hair thanks to the Milk<br />
Proteins and Linseed Oil.<br />
Fanola Color<br />
Permanent coloring<br />
cream with ammonia,<br />
enriched with Ginkgo<br />
Biloba. Available in<br />
119 shades, which<br />
can be mixed together<br />
to obtain infinite shades<br />
of color. Formulated<br />
to respect the skin<br />
and hair, it leaves hair<br />
bright and healthy and<br />
guarantees a long-lasting<br />
result. It allows to realize<br />
uniform and bright<br />
colors with rich, deep<br />
and natural reflections<br />
with 100% coverage of<br />
white hair.
FARMEN<br />
A HISTORY OF SUCCESS<br />
AND VALUES<br />
Farmen International Cosmetics Distribution<br />
was born in 1964, in a small three-room laboratory<br />
in Turin, Italy. A genuine firm, fruit of the<br />
labour of two generations, offering effective, reliable<br />
and cutting-edge products to beauty<br />
treatment and hairstyle professionals. A firm<br />
that is recognised and appreciated in more than<br />
80 countries, across the five continents. Right<br />
from the first product, Farmesil silicon spray, a<br />
brainchild of founders Mariarosa Ceccon and<br />
Piero Manzetti, it stood out for its innovative<br />
and modern business approach. This is how<br />
the first gas-free Italian hair spray, Natural, was<br />
born, and all the other products that enrich its<br />
three brands: Vitality’s, Neà-Spa and Fascinelle.<br />
Below, Farmen's Management<br />
and headquarters.<br />
ABOUT US<br />
Company Name:<br />
Farmen International<br />
Cosmetics<br />
Distribution SpA<br />
Company Address:<br />
Via Leinì, 150<br />
10036 Settimo Torinese (TO)<br />
Italy<br />
Website:<br />
www.farmenspa.com<br />
Founded in:<br />
1964<br />
Main Brands:<br />
Vitality's, Neà-Spa,<br />
Fascinelle<br />
Main Export Destinations:<br />
The World<br />
A COMPLETE PRODUCTION CHA<strong>IN</strong><br />
One of their strong points is the ability to<br />
manage the entire production chain within the<br />
company: from the initial concept to the selection<br />
of raw materials and active ingredients,<br />
right up to production, delivery and education<br />
of the end user. Only in this way, by meticulously<br />
checking each and every step, can<br />
Farmen truly guarantee the quality and reliability<br />
of their products. These tests are so stringent<br />
that no more than around 100 of the approximately<br />
600 formulas evaluated every year<br />
are actually manufactured on an industrial<br />
level. Since its establishment, Farmen has<br />
always pursued a single objective: offering beauty<br />
and style professionals effective, reliable<br />
and innovative products to meet all their working<br />
needs. The result of this commitment<br />
is reflected today in three production lines:<br />
Vitality’s, Neà-Spa and Fascinelle. Vitality’s<br />
is the line dedicated to hair stylists, offering<br />
a complete high-quality range designed to<br />
enhance clients’ style and improve their wellbeing.<br />
These specific colouring, shaping and<br />
styling solutions offer added value: the creativity<br />
and experience of Italian-made products.<br />
Neà-Spa is the brand dedicated to the professional<br />
beauty sector. This complete range of<br />
treatments for the face and body uses natural<br />
and exclusive active ingredients derived from<br />
Farmen’s research. Fascinelle, the brand created<br />
to satisfy the needs of clients who purchase<br />
through the selective perfumery channel, is a<br />
complete line of high-end products for the wellbeing<br />
and styling of hair.
Left, some images of<br />
the production chain.<br />
REASONS WHY<br />
A Modern Company<br />
Strong Research and<br />
Development Department<br />
A complete production<br />
chain<br />
Local and glocal at<br />
the same time<br />
Made in Italy<br />
Strong values<br />
50 years of experience<br />
THE CHARTER OF VALUES<br />
Farmen has always believed in values such as<br />
respect for the environment, safety at work,<br />
customer care and commitment to the local<br />
environment, with the awareness that profit<br />
and responsibility cannot be separated. Today<br />
Farmen has decided to go beyond this mission<br />
statement, formalising their values and objectives<br />
with the project “The Sustainable Colours<br />
of Beauty”, a social responsibility strategy that<br />
aims at promoting a new kind of beauty, closer<br />
to the Environment and to People. The first result<br />
of this commitment was the formalisation<br />
of the “Charter of Values and Commitments”<br />
which was born as an evolving document and<br />
becomes richer through dialogue with all the<br />
firm’s stakeholders. One of Farmen's strong<br />
points is the internal management of most<br />
of the supply chain, which ensures the maximum<br />
quality, transparency and reliability of<br />
their products. Raw materials: Farmen is developing<br />
a sustainable supply policy based on<br />
environmental and human rights protection.<br />
The aim is to guarantee that even suppliers<br />
of their main ingredients respect this policy by<br />
the end of 2018. Packaging: Farmen is at work<br />
to eliminate overpackaging, reduce the weight<br />
of packages by 15%, and reach 100% recycled<br />
paper and cardboard, partly certified as sustainable<br />
by the end of 2018. Finally, the company<br />
provides support, assistance and training before<br />
and after sale to professional clients, ensuring<br />
that products are 100% safe both for<br />
humans and for the environment, thanks to<br />
thousands of analyses carried out each year<br />
by quality control at R&D laboratories.<br />
FROM GLOBAL TO LOCAL<br />
Farmen is a traditional Italian firm, strongly<br />
linked to the local environment and at the<br />
same time present in more than 80 countries<br />
across the 5 continents. It is a spokesperson for
FARMEN<br />
Italian quality in the World. Reconciling this twofold<br />
nature has always been one of the essential<br />
points in its corporate mission: for this reason,<br />
70% of personnel lives in Settimo Torinese and<br />
90% of first level suppliers can be considered<br />
local. Always in this perspective, Farmen offers<br />
continuous and practical support to the local<br />
social fabric, sponsoring sport activities, NPOs,<br />
students, hospitals and other organisations. But<br />
international markets are also an integral part of<br />
the soul of Farmen: future goals include penetrating<br />
markets in ex-Yugoslavia, Argentina, Perù,<br />
Chile, Turckey, Singapore, Mongolia, Norway, Sweden,<br />
UK, Ireland, Iceland, Mexico, South Africa.<br />
What type of partners are we looking for? Professional<br />
importers, corporations, and retail chains.<br />
PEOPLE: THE ADDED VALUE<br />
Farmen's employees are their greatest asset:<br />
for this reason, the firm guarantees health protection<br />
and safety at work, transparent recruitment<br />
policies, equal opportunities and equitable<br />
remuneration, special terms for maternity<br />
and agreements with nurseries, freedom of<br />
trade union representation and continuous<br />
professional development. In parallel, we share<br />
the will to commit to a strategy of tangible and<br />
transparent external communication, to make<br />
Farmen's commitment visible and involve the<br />
entire supply chain. Additionally, we support<br />
the local environment and the local community,<br />
with the creation of virtuous economic and<br />
social systems.<br />
STAR<br />
PRODUCTS<br />
Zero/Vitality’s<br />
Zero is renewing itself,<br />
with a more ecological<br />
conscience, shifting<br />
the emphasis onto<br />
the sustainability of<br />
consumption.<br />
Vitality’s has chosen<br />
to embrace the Vegan<br />
philosophy with 3 green<br />
pillars:<br />
- for Us Vegan is: No<br />
sumbstances of anial<br />
origin or derivation and<br />
no GMOs are used.<br />
- 80-83% natural<br />
index: A tangible<br />
sign of Zero Colour’s<br />
daily commitment to<br />
respecting the planet<br />
and the well-being of<br />
women.<br />
- Formulation with<br />
Organic extracts:<br />
of green tea, aloe,<br />
marshmallow,<br />
equisetum, and thyme.<br />
With anti-oxidant and<br />
emollient properties,<br />
they help protect colour<br />
and leave hair softer<br />
and silkier.<br />
Deco/Vitality’s<br />
The new Deco line is<br />
the professional choice<br />
to play freely with light<br />
and look after hair at<br />
the same time. Deco<br />
contains Complex oil, a<br />
precious blend of Cotton<br />
oil and Illipe butter<br />
that by nourishing the<br />
hair helps reduce the<br />
depleting effects of the<br />
bleaching process. The<br />
keratin in the formula<br />
works synergistically with<br />
the Complex oil to protect<br />
hair and condition it<br />
superbly. Deco comprises<br />
a complete range for all<br />
lightening needs, looking<br />
after both scalp and hair.<br />
Epurà /Vitality’s<br />
From the heart of nature,<br />
to the heart of beauty.<br />
From the unspoilt nature<br />
of the Alps to the<br />
advanced technology<br />
of Vitality’s labs comes<br />
Epurá. Pura Complex:<br />
Gentian, Mountain arnica,<br />
Scots pine, Lemon balm,<br />
Juniper,<br />
St. John’s Wort.<br />
A multifunctional<br />
botanical complex<br />
carefully selected in<br />
collaboration with<br />
expert botanists to<br />
guarantee a safe<br />
and organic product, from<br />
seed to extract.<br />
Specific properties for<br />
each type of problem and<br />
intense fragrances.<br />
Tone/Vitality’s<br />
Delicate tone-on-tone<br />
colouring with no<br />
ammonia. It works<br />
gradually over time<br />
and doesn’t lighten<br />
the base, for an<br />
extremely natural colour.<br />
Thanks to Switch-on<br />
Technology, every nuance<br />
was broken down<br />
into all its tones to<br />
scientifically balance<br />
the percentages of<br />
coloured pigments<br />
and thereby obtain<br />
pure nuances.
THE VEGAN* COLOUR<br />
HIGH NATURAL <strong>IN</strong>DEX<br />
Equisetum<br />
Marshmallow<br />
Thyme<br />
Green tea<br />
Aloe<br />
THE VEGAN HAIR DYE WITH A HIGH NATURAL <strong>IN</strong>DEX<br />
Our commitment to respecting the planet and the beauty of women<br />
Diamond<br />
Skin Protection<br />
Shine<br />
Complex<br />
Sweet<br />
protection<br />
Ammonia<br />
free<br />
With<br />
PTD<br />
Organic<br />
extracts<br />
We love<br />
pets<br />
*Contains no animal-derived ingredients<br />
vitalitys.it
FRAMESI<br />
FASHION, STYLE AND<br />
UNIQUENESS<br />
Made in Italy since 1945, Framesi has been<br />
working for the professional hairdresser<br />
success providing salons with innovative,<br />
professional products that deliver in salon<br />
precision, predictability and performance.<br />
In Framesi beauty and fashion blend with<br />
individual artistry and creativity, boosted by a<br />
cutting-edge training program.<br />
AN IDEA. A DREAM.<br />
The courage to believe in it and make it<br />
come true. With the mere support of family<br />
and friends, an Italian story of passion and<br />
determination began. And an exclusive<br />
alliance with hairdressers, which will never<br />
fail, was born as well.<br />
Mr Fabio Franchina, President. Ms Patrizia Caldera,<br />
Marketing&Corporate Communication Director and<br />
Mr Andrea Pace, International Director.<br />
ABOUT US<br />
Company Name:<br />
Framesi SPA<br />
Company Address:<br />
Strada Statale dei Giovi 135<br />
20037 Paderno Dugnano (MI)<br />
Italy<br />
Website:<br />
framesi.it<br />
Founded in:<br />
1945<br />
Main Brands:<br />
Framcolor, Morphosis,<br />
FOR-ME, Framesi Barber Gen<br />
Main Export Destinations:<br />
USA, Tunisia, Pakistan, Czech<br />
Republic, UK, Switzerland,<br />
Argentina<br />
RESEARCH AND QUALITY PRODUCTS<br />
•Major investments in research and in the<br />
development of cutting-edge formulations<br />
•The highest standards, thanks to carefully<br />
selected raw materials and a field-proven<br />
series of checks and controls<br />
•State-of-the-art production technology<br />
•Consultancy from prestigious Italian<br />
universities and US scientific institutes<br />
•Framesi Accessories: safety, ergonomics<br />
and top quality applied to implements for<br />
professional use.<br />
LEARN<strong>IN</strong>G BY DO<strong>IN</strong>G: THE ULTIMATE<br />
EDUCATIONAL PROJECT<br />
A training program designed to bring Italian<br />
fashion all over the world and turn all of<br />
Framesi’s hairstylists into 360-degree beauty<br />
consultants and successful designers, as well<br />
as improving their technical skills. Learning by<br />
doing places emphasis on the importance of<br />
high-level lifelong training, a comprehensive<br />
program of technical and style courses in<br />
classroom and web sessions, to please even<br />
the most demanding professionals. The project<br />
will be led by two extremely knowledgeable<br />
teams: The International Technical Masters,<br />
for tailored one-to-one consultancy, and the<br />
Framesi International Ambassadors, locallyselected<br />
specialist trainers.
REASONS WHY<br />
ITALIAN STYLE FRAMESI AND ITALIAN<br />
STYLE ENERGY STYLISTIC TEAMS<br />
• The collection: a yearly research project<br />
into colors, volumes and styling designed<br />
to propose the latest trends and satisfy the<br />
public’s expectations<br />
• A unique and original cutting method that<br />
optimizes the quality/time ratio and ensures<br />
economic advantages for the salon<br />
• Fashion, technique and style in a series<br />
of seminars, the contents of which can<br />
immediately be implemented in the salon.<br />
A family business<br />
Our mission: To work<br />
exclusively for the success<br />
of the hairdresser<br />
• 100% made in Italy<br />
Creativity, good taste and<br />
style: the very essence of<br />
Italy, highly valued all over<br />
the world<br />
Attention to people<br />
• A unique project based<br />
on common goals to be<br />
shared with staff and<br />
customers alike
FRAMESI<br />
STAR<br />
PRODUCTS<br />
Famcolor 2001<br />
This line gives the<br />
stylist an infinite range<br />
of possibilities, all<br />
brilliant and unalterable.<br />
The protective antiage<br />
formula and high<br />
quality pigments, made<br />
even more stable by a<br />
special technology, make<br />
FRAMCOLOR 2001 the<br />
permanent color loved<br />
most by professionals<br />
from all over the world.<br />
Morphosis Restructure<br />
ritual - Salon Treatment<br />
The Morphosis<br />
Restructure treatment<br />
uses plant-derived<br />
Peptides, Fermented<br />
Rice extract, Hyaluronic<br />
acid and Vegan<br />
Collagen to target<br />
specific areas of the<br />
hair, reconstructing<br />
and strengthening the<br />
structure of the shaft.<br />
The most effective<br />
remedy for hair with<br />
structural damage and<br />
loss of tone and body,<br />
that looks dry, dull and<br />
dehydrated, is this shaftrestructuring<br />
ritual. In<br />
three steps (Revitalising<br />
Shampoo, Express Filler<br />
and Precious Fluid),<br />
Morphosis Restructure<br />
restores collagen and<br />
proteins; the hair is<br />
instantly plumped and<br />
reinforced in its most<br />
damaged parts, so it is<br />
perfectly regenerated.<br />
The effectiveness of<br />
Morphosis Restructure<br />
has been jointly tested<br />
by the cosmetics<br />
Research and<br />
Development Laboratory<br />
of the Department of<br />
Chemistry, University<br />
of Naples Federico II,<br />
using highly accurate<br />
instruments.<br />
These tests have shown<br />
that, after using the<br />
Morphosis Restructure<br />
treatment, the hair is<br />
64% stronger, 37% more<br />
manageable and 8%<br />
bouncier.<br />
Decolor B Diamond<br />
A highly performing<br />
bleach with diamond<br />
powder. With ultra-fast<br />
and dust-free formula,<br />
hair gets extra shine<br />
and hair surface<br />
gets smoother, more<br />
luminous and solid.<br />
• Fast action<br />
• Lightening power:<br />
over 9 LEVELS<br />
• Very hydrating<br />
• Brilliance effect<br />
• Smoothed, silky,<br />
shiny hair
G. COSMETICS<br />
THE <strong>BEST</strong> SOLUTION<br />
FOR OUR CLIENT<br />
G. Cosmetics (Gidon Cosmetics Group) is<br />
one of the oldest companies in Israel who<br />
operate in the professional beauty industry<br />
since 1974. Our products can be found in<br />
the top location of the market: exclusive hair<br />
salons, exclusive Hotels and SPA resorts,<br />
beauty salons as well as professional outlets<br />
supplying electric appliances. Using the vast<br />
experience in R&D and knowledge of the local<br />
and global markets, the company developed<br />
in the last few years new line of professional<br />
products which can provide a comprehensive<br />
solution to world wide distributors to the<br />
professional market who seeks to offer their<br />
clients highest quality products with fair<br />
prices. We own the following brands: Jul Pro<br />
(comprehensive professional hair products),<br />
NG-PRO – electric tools for beauty salon,<br />
Ng Beauty – beauty salon accessories and<br />
BALSTER – patent pending hair dryer and hair<br />
brushes.<br />
OUR VISION<br />
Provide our clients with a distinct portfolio<br />
of solutions that make the daily moments<br />
into unique experiences. We seek to always<br />
supply the best to our clients.<br />
OUR VALUES<br />
Family atmosphere: we believe that working<br />
in a family-like ambience instills confidence<br />
and trust, providing our employees with the<br />
support they need to grow and perform even<br />
better, thus maximizing our business results.<br />
ABOUT US<br />
Company Name:<br />
G. Cosmetics - Gidon Cosmetics Ltd.<br />
Company Address:<br />
5th Shidlovsky Street, Yavne Israel<br />
Website:<br />
https://www.gidoncosmetics.co.il/en/<br />
Contacts:<br />
+972-8-9523777<br />
ofer@gidoncosmetics.co.il<br />
Founded in:<br />
1974<br />
Main Brands:<br />
JUL, NG-PRO, NG-BEAUTY, BLASTER<br />
Main Export Destinations:<br />
Greece, Cyprus, USA, Central Europe, Far East<br />
In the photo:<br />
Reuven Shaban, President,<br />
Ofer Mor, CEO,<br />
Sharon Shaban, Business<br />
Development Manager
REASONS WHY<br />
Total solution for Importers<br />
(“one stop shop”)<br />
Innovative products<br />
Flexible prices range<br />
Focus only in the professional<br />
beauty salon market for almost<br />
50 years<br />
High Global reputation<br />
Provides fast solutions<br />
Client orientation: we focus on our clients<br />
and lead an ongoing dialogue with them to<br />
gain the deepest understanding of their<br />
needs.<br />
Excellence: we strive to excel and to carry<br />
out each task in the best way possible. We<br />
don't know a better way for achieving optimal<br />
results.<br />
Innovation: we challenge ourselves constantly<br />
to generate added value for our clients and<br />
protect our position as the leaders in hair and<br />
beauty care.<br />
The company is private owned company<br />
who build it’s reputation through the years<br />
by working with the global players of the<br />
professional beauty industry. The main<br />
focus of the company is the beauty salons<br />
market. We are the exclusive distributors of<br />
international brands as well as the owners of<br />
our own brands. Our products can be found in<br />
the top location of the market: exclusive hair<br />
salons, exclusive Hotels and SPA resorts,<br />
beauty salons as well as professional outlets<br />
supplying electric appliances.
G. COSMETICS<br />
WE ARE CURRENTLY REPRESENT<strong>IN</strong>G THE<br />
FOLLOW<strong>IN</strong>G BRANDS:<br />
Hair Professional Products<br />
OLAPLEX - USA<br />
JUL PRO - P.L<br />
MATRIX - USA<br />
Beauty Salon, Hair Salon Machines and<br />
Furniture<br />
MALETTI GROUP - ITALY<br />
NILO GROUP - ITALY<br />
TAKARA BELMONT - JAPAN<br />
NG BEAUTY - P.L<br />
MEGASUN - GERMANY<br />
Tools and Accessories<br />
NG PRO - P.L<br />
BLASTER - UK<br />
Framer - USA<br />
In order to support this wide range of products<br />
the company owns the following facilities:<br />
- Head Quarter Offices<br />
- Logistic Center<br />
- The biggest show room in Israel<br />
- Exclusive training center<br />
- Licensed Cosmetic Factory facility
STAR<br />
PRODUCTS<br />
Occupying 1,000 Sq.<br />
m., Gidon Cosmetics’<br />
showroom is the<br />
largest of its kind in<br />
Israel, housing a broad<br />
range of high-quality<br />
professional brands,<br />
including prestigious<br />
international brands<br />
that allow professionals<br />
to personalize their<br />
studios and salons<br />
with the best furniture<br />
and accessories with<br />
the utmost confidence<br />
that they bought the<br />
best technology with<br />
uncompromising finish.<br />
We believe that the<br />
beautiful and extensive<br />
range in our showroom<br />
will allow you to choose<br />
the best for your<br />
business needs and<br />
expertise at different<br />
price points, from<br />
classic to trendy design.<br />
Among others, our onestop-shop<br />
showroom<br />
displays treatment and<br />
beauty beds in various<br />
sizes and impressive<br />
technical specification,<br />
elegant pedicure<br />
couches, therapist<br />
chairs, manicure<br />
workstations, electric<br />
appliances, various<br />
Lupa lamp models,<br />
nail dryers, sterilization<br />
equipment, massage<br />
stones heaters, service<br />
trolleys, massage<br />
chairs, electric beds,<br />
and more.
GA.MA<br />
HAIR AND BEAUTY<br />
TECHNOLOGY SPECIALISTS<br />
GAMA Italy Professional was founded by Mario<br />
Gardini in 1969, in the industrial outskirts of<br />
Bologna. Since its origin, the company has<br />
been synonymous with research and innovation,<br />
launching the first-ever professional hair<br />
straightener in the world. It has continued to<br />
be a trusted brand in the Hair and Beauty<br />
Technology sector, thanks to its innovative<br />
approach to product design and development.<br />
All GAMA products are designed and<br />
manufactured based on profound market<br />
knowledge, based on 50 years of experience,<br />
and ongoing and continuous dialogue with<br />
world experts. GAMA’s mission has always<br />
been to satisfy even the most demanding<br />
professionals, while also catering to the<br />
everyday consumer. Its main goal is to make<br />
professional salon stylists’ life easier, creating<br />
products with a main focus on performance<br />
and innovation, but also always keeping in<br />
mind the latest industry trends and hair-health.<br />
Developing a product together with the stylists<br />
means understanding, satisfying, and going<br />
beyond all the needs of day-to-day salon<br />
ABOUT US<br />
Company Name:<br />
GA.MA SRL<br />
Company Address:<br />
Via Sant’Alberto, 1714<br />
40018 San Pietro in Casale<br />
Bologna - Italy<br />
Tel. +39 051 666 8811<br />
Email: info@gama.eu<br />
Website:<br />
www.gamaitaly.com<br />
General Manager:<br />
Mr. Pasquale Barillà<br />
Export Director:<br />
Mr. Ivan Luppi<br />
Collections:<br />
Professional: gama.professional,<br />
GAMA Barber Series, Gama Salon<br />
Exclusive. Consumer<br />
Main Export Destinations:<br />
North America, Europe,<br />
Middle East, Asia
activities. The task is tackled using a holistic<br />
approach: the staff immerses itself in the<br />
professional world to unlock all its needs and<br />
secrets, every aspect is important. We then<br />
take the know how learnt in salon’s to the<br />
consumer, to ensure they get the most<br />
professional experience possible, from the<br />
comfort of their own home.<br />
HISTORY<br />
Since its founding, GAMA was conceived to be<br />
an innovative game-changer that aimed to<br />
revolutionize the industry and market. It all<br />
started in 1969 when the creative wizardry of<br />
a number of beauty salons inspired Mario<br />
Gardini to seek a new way of interpreting hair<br />
care and new tools to encourage creative<br />
expression through hair”. The end-result was<br />
GAMA - which stands for Gardini, Mario - with<br />
none other than the birth of the first-ever massproduced<br />
professional hair straightener. The<br />
launch of Quick-Heat Technology in the late<br />
90s made the impossible possible; the<br />
introduction of hair straighteners that heated<br />
up and were ready to use in less than a minute,<br />
not only changed the way professional stylists<br />
worked but also had a massive influence in<br />
popularizing consumer straighteners and<br />
helping them become the staple they are<br />
today. Quick Heat Technology was followed by<br />
the introduction of Instant Heat Technology<br />
(IHT), which was patented and launched in the<br />
professional market in 2010. This innovative<br />
technology revolutionized the world of styling,<br />
thanks to a state-of-the-art heating element<br />
that reaches working temperature in just 14.3<br />
seconds, with a constant and extremely<br />
homogeneous distribution of heat over the<br />
entire surface of the heating plates & tubes as<br />
long as the devices are turned on. This makes<br />
GAMA Professional hair straighteners & curling<br />
irons the fastest in the world to reach working<br />
temperature, being extra- efficient while still<br />
REASONS WHY<br />
Focus on innovation and creativity,<br />
putting out state-of-the art,<br />
game-changing products with<br />
a focus on the professional world<br />
Italian Design<br />
Always at the forefront<br />
of industry trends<br />
Over 50 years of experience<br />
in the hair-styling industry<br />
Versatile and complete range of<br />
products, conceptualized to satisfy<br />
the most demanding stylists<br />
as well as mass consumers<br />
protecting the hair from unnecessary heat<br />
stress caused by changes in temperature.<br />
Pass after pass, the end result will be always<br />
the same: healthy, sleek, shiny hair. Another<br />
milestone in GAMA's ongoing pursuit for<br />
technical innovation and quality was the<br />
introduction of the new ranges of entirely<br />
“Made in Italy” professional hair dryers.<br />
However, the next big industry gamechanger<br />
would arrive with the introduction of the iQ<br />
Perfetto at the 2019 COSMOPROF Bologna<br />
trade fair: a groundbreaking ultralight, compact,<br />
minimalist and disruptive professional hair<br />
dryer that promises to start a new era in the<br />
hairdryer market, for professionals and<br />
consumers alike.<br />
PROFESSIONAL WORLD<br />
GAMA’s Professional world is formed by three<br />
main collections: gama.professional, GBS &<br />
GAMA SALON EXCLUSIVE. They are GAMA’s<br />
top-of-the-range of professional hair dryers,<br />
straighteners, irons, trimmers and clippers,<br />
built with the most demanding stylists’ needs<br />
in mind. All these products blend innovative<br />
design and the latest technology with pure<br />
“Italian Design” and “Made in Italy” quality.<br />
GAMA has its own Lab & Engineering facilities
GA.MA<br />
in Italy dedicated to research and innovation<br />
where each professional product is carefully<br />
studied, developed and tested before<br />
distribution. The motors and inner components<br />
of the hairdryers, irons, clippers and trimmers<br />
are thoroughly designed and built in order to<br />
guarantee the best performance and top<br />
reliability of each and every product.<br />
CONSUMER WORLD<br />
GAMA’s Consumer lines were created with one<br />
clear objective in mind: to provide a professional<br />
experience from the comfort of your own home.<br />
The range consists on a wide and complete<br />
selection of professional-inspired, premium<br />
hair-technology products put together to satisfy<br />
the needs of every consumer, inspired by<br />
the latest trends and technologies in the<br />
professional industry, and the latest<br />
developments in hair health.<br />
STAR<br />
PRODUCTS<br />
IQ2<br />
iQ2<br />
iQ2 is the lightest hair<br />
dryer in the professional<br />
market, weighing only<br />
294g / 10.3oz,<br />
combining ultra power<br />
and performance thanks<br />
to an intelligent<br />
brushless motor, it is<br />
30% faster than any<br />
other professional hair<br />
dryers and has an extra<br />
long lasting motor.<br />
G-Style Oxy Active<br />
G-Style Oxy Active<br />
Compared to the first<br />
version, iQ2 is featured<br />
by new technologies:<br />
TURBO function that<br />
powers the air flow,<br />
taking the engine to a<br />
super speed of<br />
120,000rpm for 30<br />
seconds and STAND-BY<br />
function that<br />
automatically turns iQ2<br />
to stand-by mode when<br />
you place it on the Smart<br />
Pad. The hair dryer iQ line<br />
is the only one in the<br />
market equipped with<br />
Auto-Clean Reminder<br />
technology that allows<br />
you to remove in a few<br />
seconds all hair residues<br />
or dust and all dirt<br />
trapped in filters.<br />
iQ2 is the result of the<br />
company’s continuous<br />
investment in Research<br />
and Development and a<br />
hairdryer with unique<br />
characteristics and<br />
performance.<br />
G-Style Oxy Active<br />
Hairstraighteners<br />
The G-Style Oxy Active<br />
IHT and the G-Style Oxy<br />
Active IHT Classic are two<br />
innovative professional<br />
straighteners fitted with<br />
Oxy-Active Technology.<br />
Thanks to the emission<br />
of active oxygen with<br />
antibacterial properties,<br />
this technology guarantees<br />
shiny, elastic hair and<br />
deep-cleansing of the<br />
scalp. They are also<br />
especially designed to<br />
Series GBS<br />
enhance the health of<br />
permanently colored hair,<br />
by neutralizing the<br />
negative effect of the<br />
coloring treatment’s<br />
chemicals, closing the<br />
hair cuticles and<br />
protecting the hair’s<br />
surface from the damage<br />
produced by free radicals.<br />
This generates the Color<br />
Lock effect, brighter and<br />
greater lasting color.<br />
Pro Power 10<br />
Pro Power 10 is the hair<br />
clipper equipped with an<br />
ultra-powerful high<br />
performing professional<br />
motor that reaches 9000<br />
rpm. It is also equipped<br />
with a fast-charging<br />
lithium-ion battery: just<br />
1.5 hours is enough to<br />
get 90 minutes of<br />
autonomy. Its ultra-sharp<br />
stainless-steel blade<br />
ensures a delicate and<br />
precise cut. By using the<br />
side lever, it’s possible to<br />
get 5 different<br />
adjustments of the height<br />
of the blade from 0.3<br />
mm to 3.3 mm and with<br />
the 4 guide combs<br />
included, it can adjust<br />
the length of the cut from<br />
3 to 12 mm. The cordcordless<br />
function allows<br />
to work both with and<br />
without the cable.<br />
Series GBS<br />
Our passion for styling<br />
led GAMA researchers<br />
back to their roots, to the<br />
Barber Shop, the place<br />
that has historically been<br />
every true gentleman’s<br />
special place to relax and<br />
take care of himself.<br />
GBS, or GAMA BARBER<br />
SERIES was inspired by<br />
the world’s best Barber<br />
Shops and the latest<br />
global grooming trends. It<br />
is an extremely versatile<br />
and elegant barber line<br />
composed by magnetic<br />
clippers, a clipper,<br />
trimmer, shaver and a<br />
straightener; all designed<br />
for cutting, trimming,<br />
shaving and finishing<br />
styles with maximum<br />
precision. Thanks to<br />
state-of-the-art<br />
technology and highquality<br />
materials, the line<br />
offers exceptional results<br />
and meets the demands<br />
of the toughest<br />
customers.
HSA<br />
COSMETICS<br />
A GREAT EXPERTISE <strong>IN</strong> THE<br />
HAIR CARE <strong>IN</strong>DUSTRIES<br />
HSA is the Italian company specialised in<br />
the production and marketing of cutting-edge<br />
products in trichologic and cosmetic sectors<br />
for private label and own brands. With a<br />
strong expertise in hair dyes, today HSA has<br />
expanded its range of hair care and skin<br />
products, creating successful brands thanks<br />
to pioneering concepts and formulas. Partner<br />
of more than 200 brands in 90 countries,<br />
it offers 1000 formulas Made in Italy and<br />
5 brands: Eslabondexx, Nouvelle, Silky,<br />
Guudcure, Addplex.<br />
created in 1982 in Varese in the heart of<br />
Europe, HSA Cosmetics is an Italian private<br />
label cosmetics manufacturer specialising in<br />
the production and marketing of cutting-edge<br />
cosmetic products. Everything started with a<br />
dream: founded by the Zanzi family with the<br />
aim of developing an important expertise in<br />
hair color, HSA has now expanded its range of<br />
hair care, face and body products. Nowadays,<br />
HSA has become the ideal marketing partner<br />
for companies that intend adopting a 360<br />
degree beauty approach to their brands and<br />
ABOUT US<br />
Company Name: H.S.A. COSMETICS<br />
Company Address:<br />
via Ugo Foscolo 27<br />
21050 Bisuschio (Varese) - Italy<br />
Website:<br />
www.hsacosmetics.com<br />
E-mail: hsa@hsacosmetics.com<br />
Phone: +390332474654<br />
Founded in:<br />
1982<br />
CEO:<br />
Mr Stefano Zanzi<br />
General Manager:<br />
Mr Davide Zanzi<br />
Marketing Manager:<br />
Mr Paolo Delle Piane<br />
Main Brands:<br />
Nouvelle, Silky, Eslabondexx, Addplex, Guudcure<br />
Main Export Destinations:<br />
India, China, Asia Pacific, Central America<br />
Above Stefano and<br />
Davide Zanzi, founders of<br />
HSA in 1982. Left, Paolo<br />
Delle Piane, marketing<br />
manager.
HSA works to reduce the<br />
impact of packaging,<br />
eliminating overly heavy or<br />
bulky secondary and primary<br />
packaging. HSA decided not to<br />
use any more cellophane film<br />
in the packaging of hair dyes,<br />
resulting in a saving of about<br />
15 tons of plastic per year.<br />
want to rock the cosmetic market by creating<br />
something unique. HSA is the private label<br />
cosmetics manufacturer that creates and<br />
manufactures in Italy to protect an originality<br />
recognised the world over. It is present in 90<br />
countries on the 5 continents, helping beauty<br />
brands with their private label skin care and<br />
hair care lines.<br />
OUR VISION, OUR FUTURE<br />
HSA is reaching for the sky. We want to be the<br />
most sought after and desired private label<br />
cosmetic manufacturer in the beauty industry<br />
thanks to our ability to connect customers with<br />
their dreams. We offer unexpected pioneering<br />
product concepts, formulas, design and fullservice<br />
to make your brand shine like the<br />
brightest of the stars. As a private label<br />
cosmetics manufacturer, we always work hard<br />
to reach the highest standards and discover<br />
new solutions to offer to our customers.<br />
We can transform your cosmetic lines into<br />
beloved and successful beauty brands.<br />
OUR MISSION 4 YOU<br />
We design concepts and product lines for<br />
haircare and skincare dedicated to brands<br />
with a high level of personalisation, enabling<br />
each customer company to be unique and<br />
distinctive in its own reference market with<br />
steady growth. With a consolidated thirty-year<br />
international experience, we are the private<br />
label cosmetics manufacturer delivering<br />
quality, creativity and security in customer<br />
projects and inspiring them to spread<br />
innovative and profitable beauty concepts.<br />
REASONS WHY<br />
High level of product customization<br />
for every single client<br />
More than 40 years of expertise<br />
in the hair care industry<br />
One of the worldwide leader in<br />
hair dyes<br />
Private label marketing approach<br />
with yearly trend book and<br />
cosmetic innovation book<br />
From bulk production to full<br />
service production<br />
International presence in more<br />
than 90 countries
HSA COSMETICS<br />
The soul of Nouvelle is contemporary,<br />
colorful. The exuberance and originality<br />
of the brand find solid foundations in the<br />
critical interpretation of different artistic<br />
periods, cultural movements, painters<br />
and creatives who have expressed their<br />
concept of color and beauty.<br />
STAR PRODUCTS<br />
Addmino-18 Hair<br />
Reborn Elixir<br />
Rebirth spray is a<br />
vegan friendly spray<br />
that preserves and<br />
protects the hair<br />
structure, by preventing<br />
it from damages<br />
caused by chemical and<br />
mechanical treatments.<br />
It is based on a “3<br />
power technology”,<br />
resulting from a blend<br />
of fruit acids, mineral<br />
salts and fermented<br />
green coffee. To be<br />
applied before the<br />
chemical treatment, in<br />
salons services. If part<br />
of a hair care routine,<br />
to be applied after<br />
shampooing.<br />
Eslabondexx Color<br />
Hair Mask<br />
Demi-permanent<br />
coloring mask with fruit<br />
acids and blueberry<br />
extract. Revives the<br />
color of bleached<br />
hair, moisturising and<br />
restructuring it. 4<br />
splendid toning and<br />
reviving colors for hair<br />
that is always radiant<br />
and nourished.<br />
Guudcure Age Balance<br />
Gravity Day Cream<br />
Firming elasticizing face<br />
cream that helps to slow<br />
sagging skin on the face<br />
and neck. Encourages<br />
correct elastic fibre<br />
architecture, maintaining<br />
tissue structure.<br />
With pre and probiotics.
We fulfill Hair & Skin dreams<br />
bringing your brand to life<br />
Connect yourself with the most<br />
innovative company for private<br />
label production of personalized<br />
cosmetics.<br />
Find out how to become one of our<br />
“customer partners”. Thanks to an<br />
expertise of over 30 years in hair color,<br />
hair care and skin care products and with<br />
a portfolio of more than 1000 formulas,<br />
we offer made in italy full services to<br />
more than 200 brands in 90 countries<br />
around the world.<br />
connect yourself with your dreams : hsacosmetics.com - shop.hsacosmetics.com - hsa@hsacosmetics.com
<strong>IN</strong>DUSTRIAS<br />
ORIOL<br />
80 YEARS <strong>IN</strong> THE SERVICE<br />
SECTOR<br />
Founded in 1942 by Narcís Oriol Quintana,<br />
Industrias Oriol has devoted their efforts to<br />
the manufacture of items for the hairdressing<br />
sector. They are pioneers in both the design<br />
and manufacture of these items in Spain.<br />
Their wide range of products include more<br />
than 3,000 references; clips, rollers, combs,<br />
brushes, capes, neck wrap paper, hair<br />
straighteners… The quality of their products<br />
is endorsed by 80 years of experience. This,<br />
together with the full dedication and the<br />
constant efforts of a solid team, has led them<br />
to become leaders in the hairdressing and<br />
beauty sector in Spain since the 80’s, and<br />
their prestige has now crossed borders. They<br />
currently export to more than 70 countries<br />
and own a wide distribution network not only<br />
in the domestic market but also overseas.<br />
ABOUT US<br />
Company Name:<br />
Industrias Oriol<br />
1942 S.L.U.<br />
Company Address:<br />
Ciudad de Asunción, 56<br />
Barcelona - Spain<br />
Tel. +34 932740784<br />
Website:<br />
www.eurostil.com<br />
Started in:<br />
1942<br />
President:<br />
Mr Miquel Oriol and Mr<br />
Narcís Oriol (son)<br />
Founder:<br />
Mr Narcís Oriol<br />
Export Manager:<br />
Mr Alessandro Labate<br />
For info write to:<br />
Export3@eurostil.com<br />
Number of employees:<br />
48<br />
Turnover 2020:<br />
18,5 million euros<br />
Main Brands:<br />
Eurostil l, Pollié, Tassel<br />
Cosmetics and Ragnar<br />
Their core idea has always been to supply<br />
quality products. This effort has been<br />
successfully rewarded by a huge growth which<br />
led them to enlarge and modernize their<br />
facilities. Today, they have a modern factory<br />
and offices in Barcelona housed in a total<br />
area of 16,000 m 2 .<br />
FROM BARCELONA TO<br />
THE FIVE CONT<strong>IN</strong>ENTS<br />
In the 80’s they started supplying clients<br />
in France and Italy, and step by step, the<br />
export business has been growing until<br />
the present day. This field is so important<br />
that Industrias Oriol, in addition to the<br />
headquarters in Barcelona, owns a subsidiary<br />
with a manufacturing area in Buenos Aires<br />
which was started up in 2013. Starting<br />
from the origin with these hand-made hair<br />
clips, now the company has three business<br />
lines: Eurostil (hairdressing supplies),<br />
Pollié (aesthetics) and Tassel Cosmetics,<br />
(professional cosmetics) and Barber Line<br />
(Barber Products) with over 3,500 references.<br />
From the very beginning, Industrias Oriol<br />
has only sold their products to distributors<br />
and wholesalers. Currently they have over<br />
2,000 clients in Spain and more than 1,000<br />
worldwide. The relationship is based in their<br />
trust in the brand and the shared goal of<br />
“market protection”.
REASONS WHY<br />
Founded in 1942 by<br />
Narcís Oriol Quintana<br />
A family company<br />
with headquarters in<br />
Barcelona and subsidiary<br />
in Buenos Aires<br />
Manufacturers and<br />
importers in the sector.<br />
Renowned names in<br />
the sector including<br />
hairdressing, beauty and<br />
cosmetics top brands<br />
Leaders in the Spanish<br />
market, with presence in<br />
in more than 70 countries<br />
worldwide<br />
Committed to their<br />
distributors Worldwide<br />
STAR<br />
PRODUCTS<br />
DYE COLOUR DOUSSE<br />
103 colours<br />
manufactured by us<br />
and with and without<br />
ammonia 100%<br />
coberture with 12 oils<br />
to moisture the hair<br />
at the same time we<br />
colour it.<br />
NECK WRAP PAPER<br />
This highly prestigious<br />
reference is essential<br />
for barbers and<br />
one of the products<br />
Industrias Oriols has<br />
been producing for<br />
a long time and is a<br />
bestselling export.<br />
Each roll serves 100<br />
services.<br />
DETANGLE BRUSH<br />
Three pin sizes and fully<br />
injected plastic. Available<br />
in different colours and<br />
combinations.<br />
ROLLER<br />
Our reference 0000 is<br />
one of the first products<br />
we start manufacturing<br />
and one of the<br />
emblematic products<br />
of the company in pink<br />
colour.<br />
PROFESSIONAL COMBS<br />
For hairdressers and<br />
barbers, manufacture by<br />
us in different materials<br />
and colours.
<strong>IN</strong>EBRYA<br />
WELCOME TO A NEW<br />
SENSORIAL EXPERIENCE<br />
Inebrya is the professional haircare brand<br />
created in Italy for the hair artists of the world.<br />
The brand name comes from the Italian verb<br />
“inebriare” which means to exhilarate, to<br />
stimulate, to excite. The Inebrya products<br />
“inebriano” because they move the senses<br />
through the colors (packaging and fluids)<br />
and the fragrances that fulfill the air since<br />
the first born in 1999. These features are<br />
rooted in the brand’s DNA which stands for<br />
high sensorial experiences. In the Italian<br />
laboratories every new product is conceived,<br />
developed and produced selecting with great<br />
accuracy cosmetic and delicate fragrances,<br />
innovative transforming textures and sensorial<br />
packagings. Being a professional haircare<br />
brand means offering products covering all<br />
the needs the end consumers want to solve<br />
when approaching their hairdressers. For this<br />
reason Inebrya offers a wide product range<br />
covering the following 3 areas: technical,<br />
treatment & care, styling & finishing. Today<br />
Inebrya is distributed in more than 60 different<br />
countries of the world, and aims at reaching,<br />
empowering and helping more professionals<br />
and customers around the globe.<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A. SB<br />
A group company of<br />
Agf88 Holding<br />
Company Address:<br />
via del Palù 7/d<br />
35018 San Martino<br />
di Lupari (PD) - Italy<br />
Brand:<br />
Inebrya<br />
Founded in:<br />
1999<br />
Website:<br />
www.inebrya.it<br />
Main Brands:<br />
Blondesse, Ice Cream,<br />
Inebrya Color & Bionic<br />
Main Export<br />
Destinations:<br />
more than 60<br />
countries<br />
in the world<br />
REASONS WHY<br />
Sensorial experience as a point<br />
of differentiation<br />
Ultra femininity and elegant<br />
maximalism<br />
Complete professional range<br />
The reference brand for technical<br />
performance<br />
Constant research and innovation<br />
International education programs<br />
(training and events)<br />
100% made in Italy<br />
Worldwide distribution<br />
More than 20 years of expertise
STAR<br />
PRODUCTS<br />
<strong>IN</strong>EBRYA COLOR AND<br />
TREATMENT<br />
<strong>IN</strong>EBRYA has always<br />
targeted hairstylists to<br />
enhance their creativity.<br />
The new <strong>IN</strong>EBRYA<br />
COLOR range has added<br />
two new colour lines<br />
in five shades as well<br />
as an innovative<br />
treatment range<br />
targeting coloured hair.<br />
NEW <strong>IN</strong>EBRYA COLOR<br />
SHADES<br />
Inebrya Color includes<br />
118 vibrant shades in a<br />
totally new ultrafeminin<br />
packaging; the pack is<br />
also innovative:<br />
• Tubes are made<br />
from 100% recycled<br />
aluminium (PCR);<br />
• The secondary packaging<br />
dissolves at 90%<br />
in 6 months* and it’s<br />
PFC and PFSC certified;<br />
• Free from heavy<br />
metals and fluorine in<br />
% above standard.<br />
The 2 new colour<br />
ranges are Royal Blue<br />
and Cherry Violet.<br />
Royal Blue colours are<br />
concentrated creative<br />
blue shades that lift<br />
and dye natural light<br />
brown hair and enhance<br />
the dark blue reflection<br />
on bleached hair, thus<br />
resulting in cool, intense<br />
and long-lasting hair.<br />
They draw inspiration<br />
from a quintessential<br />
element: water. Cherry<br />
Violets are creative<br />
colours with blue<br />
and iris cool shades,<br />
designed for medium<br />
brown and lightened<br />
hair, aiming at achieving<br />
a deeper and refined<br />
shade.<br />
<strong>IN</strong>EBRYA COLOR<br />
TREATMENT<br />
The Inebrya Color<br />
treatment is specific<br />
for rinsing cosmetic<br />
colour in the salon<br />
and maintaining its<br />
brightness and<br />
durability at home.<br />
The active ingredients<br />
of Inebrya Color are<br />
Sodium Gluconate, with<br />
anti-pollution action; a<br />
special molecule used<br />
to neutralise unpleasant<br />
odours in the colouring<br />
service; Algae Extract,<br />
derived from 3<br />
moisturising, protective<br />
and toning algae.<br />
The line includes 4<br />
product, and only one<br />
is to be used in salon<br />
only - in the first step<br />
of the treatment:<br />
Color Perfect Locker.<br />
COLOR PERFECT<br />
LOCKER - STEP 1<br />
Colour-protecting spray,<br />
formulated with Red<br />
Algae and Sodium<br />
Gluconate. It stabilizes<br />
cosmetic colour,<br />
improves durability<br />
and depth over time.<br />
It is enriched with<br />
a special molecule<br />
that captures and<br />
neutralises unpleasant<br />
odours in technical<br />
services. It leaves the<br />
hair protected and with<br />
a pleasant fragrance.<br />
COLOR PERFECT<br />
SHAMPOO - STEP 2<br />
Its balanced formula<br />
gently cleanses hair and<br />
scalp, leaving it instantly<br />
soft and shiny, without<br />
weighing it down.<br />
The exclusive synergy of<br />
Red Algae and Sodium<br />
Gluconate prevents<br />
colour fading over time<br />
and has an effective<br />
anti-pollution action,<br />
protecting the hair from<br />
external agents.<br />
COLOR PERFECT MASK<br />
- STEP 3<br />
Its formula enriched<br />
with Red Algae and<br />
Sodium Gluconate<br />
detangles and deeply<br />
nourishes the hair<br />
without weighing it<br />
down, it seals colour<br />
and protects the hair<br />
fibre from external<br />
pollutants.<br />
The hair is silky, bright<br />
and easy to comb.<br />
COLOR PERFECT<br />
SH<strong>IN</strong>E OIL - STEP 4 -<br />
F<strong>IN</strong>ISH<strong>IN</strong>G<br />
It makes hair instantly<br />
radiant and luminous<br />
to the eye, soft and silky<br />
to the touch.
<strong>IN</strong>NOLUXE<br />
UNLEASH YOUR<br />
OUTRAGEOUS<br />
OVERVIEW<br />
Meet <strong>IN</strong>NOluxe, we think it’s pretty impressive…<br />
This British bond-builder brand’s game-changing<br />
protein technology has been rewriting haircare<br />
ever since 2015. In fact, world-famous colourist<br />
Sophia HIlton credits <strong>IN</strong>NOluxe with allowing<br />
her to create all the show-stopping looks she's<br />
renowned for - and that's why we invited her to<br />
be our Brand Ambassador and she graciously<br />
accepted!<br />
A BOND-BUILDER WITH A DIFFERENCE<br />
<strong>IN</strong>NOluxe’s signature in-salon treatment makes<br />
insanely vibrant, healthy colour possible by<br />
repairing hair and protecting it while you work.<br />
Managing Director<br />
Jez Barnett<br />
Operations Director<br />
John Hubbard<br />
PR Manager<br />
Katie Braden<br />
ABOUT US<br />
Company Name:<br />
<strong>IN</strong>NOluxe Ltd..<br />
Company Address:<br />
Unit 8G, Old Hall Farmyard,<br />
Priory Lane, Little<br />
Wymondley, SG4 7BL, GB.<br />
Website:<br />
www.innoluxe.com<br />
Founded in:<br />
2014<br />
Number of Employees:<br />
10<br />
Main Brands:<br />
<strong>IN</strong>NOluxe<br />
Moreover, this treatment can also be adapted<br />
into an intensely luxurious Stand-Alone<br />
treatment, or used to protect and repair hair<br />
during all technical services.<br />
No matter how you decide to use it, the results<br />
will always speak for themselves. Clients and<br />
salons absolutely LOVE it, especially because<br />
– unlike other bond builders – it leaves the<br />
hair feeling luxuriously soft and with an<br />
unbelievable shine. Your clients can see and<br />
feel the difference from the very first time they<br />
try it, so it pretty much sells itself! This means<br />
they will be eager to request <strong>IN</strong>NOluxe at their<br />
next appointment!<br />
“QUITE FRANKLY, IT'S THE <strong>BEST</strong>”<br />
Simple and concise. This comment by Sophia<br />
Hilton is why <strong>IN</strong>NOluxe is super-excited and<br />
proud that the founder of London’s Not Another<br />
Salon, multiple award winner and all-round<br />
'Queen of Colour', is the <strong>IN</strong>NOluxe brand<br />
ambassador.<br />
“<strong>IN</strong>NOluxe V2 takes it further than I thought<br />
would ever be possible,” she says. “V2 works<br />
both inside and out. It rebuilds the hair like<br />
never before, but equally important, the client’s<br />
going to feel it and ask for it again and again<br />
and again.”<br />
TAKE THE LUXURY HOME<br />
In addition to in-salon treatments, <strong>IN</strong>NOluxe also<br />
offers an excellent retail opportunity for salons.<br />
Our PLAT<strong>IN</strong>UM and #SAVED ranges let clients<br />
take <strong>IN</strong>NOluxe luxury home with them, as does<br />
our much-loved leave-in treatment, Elixir V2.
Not only does <strong>IN</strong>NOluxe strengthen hair, it also leaves is soft to<br />
the touch and shiny. After just one application, customers will<br />
request it at every visit.<br />
REASONS WHY<br />
Strengthens hair while adding<br />
shine and softness<br />
Huge return on investment<br />
Zero waste thanks to a syringe<br />
measuring system<br />
No minimum order<br />
Fantastic retail opportunities<br />
with in-salon sales<br />
CREATED BY JEZ BARNETT<br />
Jez Barnett has an overwhelming passion for<br />
the science behind healthy hair. He grew up<br />
around his family’s hair salons and has over 30<br />
years’ experience in hairdressing with some of<br />
the biggest names in the business.<br />
It was an inevitable evolution that Jez would<br />
being focussing on developing treatments<br />
of his own with a view to helping colourists<br />
everywhere push the creativity of their work<br />
further than ever before.<br />
Co-founder John Hubbard is a highly pragmatic<br />
and talented businessman who perfectly<br />
complements Jez’s creativity and vision.<br />
Together they are a dream team for delivering<br />
<strong>IN</strong>NOluxe to markets in every corner of the<br />
globe.<br />
<strong>IN</strong>NOluxe also makes a big difference in a<br />
salon’s bottom line with a huge return on<br />
investments. Indeed, salons that choose<br />
<strong>IN</strong>NOluxe report charging 20% extra on their<br />
colour bills. And the super accurate <strong>IN</strong>NOluxe<br />
syringe measuring system also means zero<br />
wastage.<br />
Another enormous advantage is that there is<br />
no minimum order. Just order what you need,<br />
when you need it. You can buy as few or as<br />
many professional products at a time as you<br />
like – it’s up to you. Then boost retail sales by<br />
making available luxurious <strong>IN</strong>NOluxe products<br />
to use at home. A win for everyone involved!<br />
GLOBAL AMBITIONS<br />
<strong>IN</strong>NOluxe is currently available in India,<br />
Pakistan, Cyprus, the United Arab Emirates,<br />
Kuwait, and Ireland. They are entertaining<br />
potential expansion in the USA, Canada, other<br />
EU member nations, South America, Russia,<br />
and Turkey.
<strong>IN</strong>NOLUXE<br />
STAR<br />
PRODUCTS<br />
<strong>IN</strong>NOluxe V2<br />
A ground-breaking bondbuilder<br />
treatment that<br />
can be used with colour,<br />
technical services or as<br />
a Stand-Alone pampering<br />
in-salon treatment. It<br />
uses our world-leading<br />
AminoBond protein<br />
technology to rebuild<br />
hair and prevent damage<br />
as you work, and salons<br />
and clients alike rave<br />
about it! As well as V2’s<br />
salon-only products, the<br />
range also includes our<br />
much-loved Elixir V2,<br />
a highly-concentrated<br />
leave-in treatment that<br />
clients can use at home.<br />
#SAVED<br />
Deiivering the power<br />
of <strong>IN</strong>NOluxe to shower<br />
cubicles around the<br />
globe. This range of<br />
luxurious Shampoo,<br />
Conditioner and Mask<br />
is designed to enhance<br />
colour and make it last<br />
longer, but are also<br />
brilliant for all hair,<br />
even hair that’s never<br />
been coloured. They’re<br />
rich in sumptuous<br />
ingredients that nourish<br />
and condition hair so<br />
that it looks and feels<br />
fabulous, as well as<br />
helping colour last longer<br />
Platinum<br />
A gorgeous range of<br />
toning shampoos,<br />
designed with supercool<br />
blondes in mind.<br />
Platinum Shampoo,<br />
Conditioner and Mask<br />
use deep purple and<br />
blue pigments to<br />
neutralise pesky warm<br />
tones. And unlike<br />
many similar ranges,<br />
they leave hair feeling<br />
fantastically soft,<br />
luxurious and shiny.<br />
Clients and salons love<br />
it for keeping platinum<br />
blondes and grey hues<br />
cool, as well as for the<br />
amazingly healthy look<br />
and feel you’re left with<br />
after each use.
Do you know<br />
<strong>IN</strong>NOluxe?<br />
“We’ve worked with many of the other<br />
competing brands, and quite frankly they<br />
don’t compare. Not even close!”<br />
@house_hairandbeauty<br />
F<strong>IN</strong>D OUT<br />
MORE<br />
“<strong>IN</strong>NOluxe V2 takes it further than I<br />
thought was possible.”<br />
·<br />
SOPHIA HILTON<br />
FOUNDER AND DIRECTOR OF NOT ANOTHER SALON<br />
@innoluxe<br />
@innoluxe<br />
@innoluxeuk
F<strong>IN</strong>ELGA<br />
HOLD<strong>IN</strong>G<br />
RESEARCH AND<br />
<strong>IN</strong>NOVATION<br />
ITELY HAIRFASHION is proudly part of F<strong>IN</strong>ELGA<br />
HOLD<strong>IN</strong>G, the holding company of Fusaro's<br />
Family. The main activity of F<strong>IN</strong>ELGA HOLD<strong>IN</strong>G<br />
is in the Cosmetic and Beauty Business offering<br />
also private label manufacturing services.<br />
F<strong>IN</strong>ELGA HOLD<strong>IN</strong>G owns many brands<br />
including: Itely Hairfashion, Revivre, PatriciaMI,<br />
Flosé, Ysothea, Bi&lita, Glazette and many<br />
more.<br />
ITELY HAIRFASHION<br />
“Over 40 years trying to make people feel and<br />
look better and…” says Lucio Fusaro, founder<br />
and President of ITELY HAIRFASHION, smiling<br />
– …and it seems yesterday when that young<br />
entrepreneur decided to leave a sport career<br />
to create a new future. What a journey!”.<br />
Yes, with good achievements: turnover of<br />
80 Mio euro, 80 countries involved and<br />
more than 3.000 people (including about<br />
400 in Italy), where still the Family is involved<br />
in first line, leading the way in Italy and in<br />
the several subsidiaries around the Globe.<br />
“We look for a holistic approach where the<br />
professionals and the consumers may find all<br />
their needs in terms of beauty, health and<br />
From left to right: Lucio Fusaro,<br />
Chiara Fusaro and Francesco Ioppolo.<br />
ABOUT US<br />
Company Name:<br />
G.V.F. GIVIEFFE Spa<br />
Company Address:<br />
Via Giovanni Falcone, 8<br />
20080 Vernate (MI) - Italy<br />
Phone: +390290093743<br />
Email: info@itelyhairfashion.it<br />
Website:<br />
www.itelyhairfashion.com<br />
Founded in:<br />
1987<br />
Founder and President:<br />
Mr Lucio Fusaro<br />
Marketing Manager:<br />
Ms Chiara Fusaro<br />
International Business Manager:<br />
Mr Francesco Ioppolo<br />
Main Brands:<br />
Itely Hairfashion<br />
Number of employees:<br />
3.000
wellbeing” – says Chiara Fusaro, shareholder<br />
and Marketing Manager of ITELY HAIRFASHION<br />
– “our uniqueness stand exactly in this. Our<br />
group is a pioneer in developing a 360° approach<br />
to Beauty”. “Thanks to the synergies in our<br />
productions we may offer hair care and color,<br />
skincare and food supplements at the same<br />
time, becoming the first and only “one-stop<br />
partner” for any project in Beauty and Wellbeing,<br />
obviously all MADE <strong>IN</strong> ITALY” says Francesco<br />
Ioppolo, International business manager.<br />
<strong>IN</strong>NOVATION AND EDUCATION<br />
ITELY HAIRFASHION is the family of products<br />
dedicated to the professional hair coloring and<br />
REASONS WHY<br />
More than 35 years in the beauty<br />
business<br />
Strong commitment in training<br />
and education<br />
Constant innovation and<br />
development<br />
Multi-sector specialization<br />
Customizable cooperation<br />
Strong international network<br />
Certified quality and customer<br />
service
ITELY HAIRFASHION<br />
all technical services. Within its range all<br />
professional stylists are able to find solutions<br />
and inspirations for their work. The company,<br />
besides a continue research of new formulations<br />
and a constant upgrade of its operations, offers<br />
a consistent support in marketing and education<br />
to its customers and partners all around the<br />
World with its internal staff and a well-developed<br />
network of trainers. “Easy to use and easy to<br />
sell” – says Lucio Fusaro – “this was the first<br />
statement we used when we landed in the<br />
United States, back in the 80’s. Today we also<br />
proudly say easy to import, thanks to our ISO<br />
certifications (ISO 9001 and 22716) that offer<br />
an additional guarantee of service and safety”.<br />
STAR<br />
PRODUCTS<br />
Aquarely<br />
Permanent hair color<br />
formulated with<br />
innovative microemulsified<br />
nanopigments<br />
able to deeply<br />
penetrate into the<br />
keratin cavity, bind to<br />
the fibers of the hair<br />
and the color will be<br />
more uniform, bright<br />
and durable. The low<br />
content of ammonia<br />
and Hydrolyzed Wheat<br />
Proteins provide<br />
protection, hydration<br />
and healthy hair.<br />
100 ml tubo – mix: 1:1,5<br />
Iconic Blonde<br />
Extra performance hair<br />
decolorizer. Innovative,<br />
ultra-performance<br />
decolorizer enriched<br />
with the exclusive &-Plex<br />
Bond Repair, which<br />
eliminates yellow<br />
Colorly Optimus<br />
Permanent hair color<br />
cream, with reduced<br />
ammonia content in<br />
a 60 ml tube.<br />
Color adhesion, longevity,<br />
flawless results, gray<br />
hair coverage (even the<br />
most refractory ones)<br />
are guaranteed and<br />
tested thanks to the<br />
Mediterranean blend<br />
and the patented &-plex<br />
Bond Repair. Mix 1:1<br />
residue when lightening.<br />
Ideal for lightening<br />
techniques using foil<br />
or thermal strips to<br />
achieve higher lightening<br />
results of up to 9<br />
shades. ICONIC<br />
BLONDE is a compact,<br />
microgranular,<br />
decolorant powder.<br />
Does not swell and is<br />
easy to mix and apply.
JEAN PAUL<br />
MYNE’<br />
LOVE FOR LIFE:<br />
JEAN PAUL MYNÈ<br />
OUR MISSION<br />
In three words: Hair, Health, Innovation. It is a<br />
story of daily commitment to find innovative<br />
solutions that guarantee results. Our focus is<br />
the hair beauty and health respecting the hair<br />
dressers professional skills.<br />
CONCEPT AND ORIG<strong>IN</strong>S<br />
Our starting point was the synergy of an<br />
excellent scientific department linked with<br />
commercial and strategic skills and the<br />
desire to give the hairdressers a new vision<br />
that put in the middle their guests will. We<br />
found a perfect balance between natural<br />
active ingredients that are safe and effective<br />
to develop formulas that truly work on hair.<br />
<strong>IN</strong>NOVATION AND MORE<br />
Jean Paul Mynè produces and sales cosmetic<br />
products for hair, using natural raw materials.<br />
We never stop studying new solutions different<br />
from those already present on the market<br />
to go beyond traditional limits. Available<br />
exclusively in the professional channels in<br />
Italy and in more than 40 Countries all over<br />
the World. Jean Paul Mynè products are loved<br />
ABOUT US<br />
Company Name:<br />
Jean Paul Mynè<br />
Company Address:<br />
Via Galileo Galilei, 80<br />
Sant’Elpidio a Mare (FM) - Italy<br />
Website:<br />
www.jeanpaulmyne.com<br />
Founded in:<br />
2010<br />
Ceo and Co-Founder:<br />
Mr. Mauro Di Claudio<br />
Marketing Manager:<br />
Ms. Eliana Savino<br />
Export Managers:<br />
Ms. Emanuela Cavalieri, Ms. Marta Rossi<br />
Main Brands:<br />
Keratin Plus, Oxilock Plasma, Doc Color, Color<br />
Juice, Ocrys, Organic Touch, Thermo Repair<br />
Main Export Destinations:<br />
Holland, Spain, Russia, Belgium, Israel, UAE,<br />
Egypt, Poland, Denmark, France<br />
Attention to the needs of salon professionals<br />
with dedicated courses and events for a comprehensive<br />
professional approach to training.
Events, shows, fairs, and hair<br />
fashion: Jean Paul Mynè offers<br />
their hairdressing partners<br />
complete and highly effective<br />
professional training as well as<br />
high-quality products.<br />
for the innovative formulas, for the design<br />
and for the extraordinary results.<br />
CORPORATE STRUCTURE<br />
Marketing & Design Division, Education<br />
Division, Export Division, Administrative<br />
Offices and Logistics Department are located<br />
at company headquarters in Sant’Elpidio a<br />
Mare, while the R&D Centre and production<br />
site are in Ascoli Piceno. We have been<br />
working in Italy since 2011 and today we<br />
cover about 40 Countries in the World from<br />
Northern Europe to Egypt. We have also<br />
successfully penetrated the Russian market.<br />
Growth has been significant, especially during<br />
the last three years, thanks to new markets<br />
openings and the introduction of important<br />
innovations in this sector.<br />
EXCELL<strong>IN</strong>G <strong>IN</strong> <strong>EXPORT</strong><br />
Our strategy for the international markets<br />
is to support new distribution partners with<br />
a solid education during technical training<br />
on the products and on the brand, after<br />
that we think marketing and communication<br />
strategies based on the specific needs of the<br />
Country where our partners operate. Export<br />
Department grew rapidly with dedicated<br />
resources that are focused on opening new<br />
markets. They also develop and take care<br />
of clients with their needs in terms of sales,<br />
marketing, and training. Among the Countries<br />
to be developed, commercial partnerships are<br />
being planned in England and in the United<br />
States, where the market expressed great<br />
interest in our Company.<br />
REASONS WHY<br />
<strong>IN</strong>NOVATION<br />
RESEARCH<br />
NATURAL <strong>IN</strong>GREDIENTS<br />
HAIR COLOR GOURMET EXPERIENCE<br />
SAFETY
JEAN PAUL MYNÈ’<br />
STAR<br />
PRODUCTS<br />
FAIRS AND EVENTS<br />
In the hairdressing sector, events are<br />
important to communicate our Brand and<br />
to have visibility. Jean Paul Mynè attends<br />
regularly Cosmoprof Bologna, which is one<br />
of the most prestigious international trade<br />
fairs, as well as many other fairs worldwide,<br />
in collaboration with our foreign partners.<br />
We organize exclusive training courses at<br />
Jacademy, an academy dedicated to the<br />
education of hairdressers where they learn<br />
how to use Jean Paul Mynè products.<br />
A SYSTEM OF PRODUCTS<br />
There is no hero product or line. The<br />
hairdressers who discover Jean Paul Mynè<br />
choose this brand for the reliability and<br />
innovation that differentiated the entire<br />
system. The brand was born with Keratin Plus<br />
Gold and it was the first to propose a safe,<br />
healthy, no-formaldehyde formula to provide<br />
the market with a reliable solution for longerlasting<br />
smooth, manageable hair. Ever since,<br />
each launch has been driven by the desire<br />
to create an alternative and unconventional<br />
solution to meet the needs of professional<br />
hairdressers and find a balance between<br />
health, natural active ingredients, and respect<br />
for the environment.<br />
Keratin Plus Infinity<br />
This product represents<br />
the perfect convergence<br />
of smoothing and<br />
the development<br />
of high-performance<br />
methods and<br />
technologies to facilitate<br />
and optimise the<br />
hairdresser's work.<br />
In its new liquid version<br />
and spray application,<br />
Keratin Plus Infinity<br />
is a 3rd-generation<br />
smoothing treatment<br />
that is simplified and<br />
improves results by<br />
reconstructing and<br />
restoring damaged hair.<br />
Kyklos<br />
Kyklos is the new Jean<br />
Paul Mynè integrated<br />
hair loss system,<br />
consisting of valuable<br />
cosmetic synergies<br />
and liquid shampoos<br />
that are combined with<br />
food supplements.<br />
The formulation<br />
of cosmeceutical<br />
products and of food<br />
supplements are<br />
specifically developed to<br />
prevent and counteract<br />
the imperfections of<br />
the scalp and hair<br />
loss for specific needs<br />
of different person,<br />
functional and flexible.<br />
Doc Color<br />
An ammoniafree<br />
approach to<br />
unconventional color,<br />
with no water and an<br />
aloe vera base.<br />
Doc Color is a Gourmet<br />
color experience with<br />
gentle active ingredients,<br />
offers high coverage and<br />
intense highlights.<br />
Color Juice<br />
Transforms the<br />
conventional cream<br />
color experience in<br />
terms of packaging,<br />
ingredients and results.<br />
It is ammonia-smart, with<br />
no water and contains up<br />
to 75% aloe vera.<br />
Keratin Plus Color<br />
Is the first professional,<br />
Italian wine-inspired<br />
color enhanced with<br />
grapeseed oil, red grape<br />
extract and Oxilamine®.<br />
The high concentration of<br />
polyphenols results in an<br />
unprecedented formula<br />
that strengthens and<br />
restores the hair shaft,<br />
brightening dull hair<br />
with unique colors. The<br />
world-renowned power of<br />
Oxilamine®technology by<br />
Keratin Plus reaches its<br />
full potential in Keratin<br />
Plus Color, rebuilding,<br />
restoring, and illuminating<br />
the hair during the color<br />
processing time.<br />
Oxilock Plasma<br />
This exclusive complex<br />
of substances of organic<br />
origins, guarantees the<br />
possibility to revitalise<br />
damaged keratin fibres.<br />
With any chemical<br />
treatment, it restores hair<br />
health with surprising<br />
results.
LE VIE<br />
DELLA TERRA<br />
FOR PROFESSIONAL<br />
HAIRDRESSERS<br />
It was 2010 when the De Col family, owner of<br />
the Italian company Poker s.r.l, decided to<br />
acquire another Italian brand: Le Vie Della<br />
Terra. Both Poker and Le Vie Della Terra were<br />
born at the end of the last century: the first in<br />
1978, the second in 1990. Managed by two<br />
brothers - Gianluca and Andrea De Col - in a<br />
few years Poker has become a leader in the<br />
distribution and sale of products in Italy. The<br />
company is now located in 17 different cities<br />
and has 6 locations dedicated to training.<br />
Today Italian customers can count on the<br />
experience of 60 sales managers who cover<br />
almost all of Italy. 100% Made in Italy products,<br />
research for innovation and continuous training<br />
dedicated to its customers are the strengths<br />
that characterize Le Vie Della Terra. There are<br />
many products that the LVDT brand can offer:<br />
from the Triskell trichological line, whose<br />
ingredients include certified organic extracts,<br />
to hair dyes and styling products. In 2021 was<br />
launched the MAC line, dedicated to styling<br />
products. With MAC, LVDT underlines and<br />
renews its commitment to the environment by<br />
paying particular attention to the choice of<br />
packaging and labels for its products. The<br />
labels are in FSC paper, certification already<br />
introduced in the highly performing line<br />
K-Hemp, the straightening line based on<br />
vegetable keratin and Indian Hemp oil, that<br />
gives the hair a long-lasting smoothness.The<br />
brand gives great importance to marketing<br />
strategy and planning, two concepts included<br />
in the “Quality Partner” project: it provides<br />
monthly support to salons with promotions,<br />
innovative services and marketing materials.<br />
ABOUT US<br />
Company Name:<br />
Poker s.r.l.<br />
Company Address:<br />
Via Austria, 28<br />
41122 Modena - Italy<br />
Tel. +39 059 311655<br />
Email: info@pokersrl.it<br />
Website:<br />
www.leviedellaterra.it<br />
Founded in:<br />
1978<br />
Marketing Manager:<br />
Mr. Gianluca De Col<br />
Export Manager:<br />
Mr. Andrea De Col<br />
Export Manager<br />
Mr. Marco Gadda<br />
Number<br />
of employees:<br />
65<br />
Main Brands:<br />
Le Vie della Terra,<br />
Hair Potion,<br />
Tricobotanica
REASONS WHY<br />
Excellence 100% Made in Italy<br />
Technical and stylistic seminars<br />
held throughout Italy<br />
Support in communication and<br />
marketing strategies for partner<br />
salon business development<br />
40+ years of experience in the<br />
professional trichology sector<br />
Hair trend collections<br />
Shows and training organizations<br />
STAR<br />
PRODUCTS<br />
Communication through social media and<br />
courses aimed at customer education are also<br />
part of the plan. Last but not least, for all<br />
lovers of new trends, LVDT offers its SS / AW<br />
fashion collections, in collaboration with<br />
international hair stylists: a collection on the<br />
new cut and color trends that inspire all<br />
fashion-loving people.<br />
K-Hemp<br />
LVFrom the professional<br />
experience of LVDT<br />
comes K-HEMP, the line<br />
of treatments based on<br />
vegetable keratin and<br />
Indian hemp oil. Safe<br />
(free of toxic aldehydes),<br />
performing, flexible, able<br />
to satisfy all smoothing<br />
needs, guaranteeing<br />
extraordinary results<br />
even on the most<br />
difficult hair. K-HEMP<br />
gives straight, healthy,<br />
shiny and soft hair.<br />
Color Life<br />
Nourishing Color Mask<br />
is LVDT's nourishing<br />
coloring mask enriched<br />
with Indian hemp oil and<br />
grapefruit water from<br />
organic farming. It<br />
revives, intensifies and<br />
totalizes the color of<br />
natural, colored or<br />
streaked hair. There are<br />
7 colors available: ice<br />
silver, blueberry purple,<br />
vanilla gold, orange red,<br />
cherry red and<br />
chocolate brown.<br />
MAC<br />
The 100% Made in Italy<br />
LVDT styling range has<br />
12 exclusive<br />
formulations that<br />
support the<br />
hairdresser's inspiration<br />
to express their style in<br />
a unique way. A line<br />
based on minimalism<br />
and creativity with<br />
essential packaging that<br />
is 98% recyclable.<br />
Innovative in graphics,<br />
colors, scents and<br />
infinite combinations of<br />
use of the products.
LISAP<br />
WE DO BEAUTIFUL<br />
HAIR<br />
Lisap is an Italian company with a history of 70<br />
years of production and sale of products for<br />
haircare made for the professionals of the<br />
sector, the hairstylists. Lisap has always been<br />
a reliable partner for them, a guarantee of<br />
products with unmistakable quality and high<br />
performances. However, in such a competitive<br />
sector as the hair sector, this was no longer<br />
enough to aim for excellence.<br />
OUR PHILOPHY<br />
Lisap believes in a non-Utopian concept of<br />
beauty and totally free of stereotypes, where<br />
the uniqueness of each client is exalted and the<br />
best is brought out, but never turned upsidedown.<br />
Its values are its story, technological and<br />
formula innovation, Italian production combined<br />
with an international approach that can take<br />
product and service into a professional and<br />
international beauty network.<br />
With 5 lines of colour, 1 line of aerosol and 2<br />
lines of liquid fillings, Lisap is proud of being<br />
one of the few Italian manufacturing companies<br />
and of being present on 5 continents.<br />
In Italy, the distribution network made up<br />
of 80 commercial agents guarantees the<br />
completeness of distribution in professional<br />
salons nationwide. Abroad, distribution is in<br />
ABOUT US<br />
Company Name:<br />
Lisap Laboratori Cosmetici<br />
Company Address:<br />
Via Monte Lungo, 59 Rescaldina (Mi) - Italy<br />
Website:<br />
lisapitalia.com<br />
Marketing manager:<br />
Mr Luca Papetti, Ceo<br />
Mr Alessandro Locatelli, export manager<br />
Ms Silvia Chiari, Subsidiaries<br />
and customer service export manager<br />
Main Brands:<br />
Lisap portfolio<br />
Main Export Destinations: Asia, America,<br />
Australia, Spain, Germany, Europe<br />
Desidered Export Destination:<br />
South America<br />
Number of employees:<br />
120<br />
The Lisap Garden contains a total of 500 plants, with organic growing methods.<br />
Natural methods were chosen to care for the plants, such as organic fertilizers, a drip<br />
irrigation system and weather control stations to monitor soil humidity.
REASONS WHY<br />
High quality of its products<br />
High professionalism<br />
of the services<br />
The consolidated experience<br />
of its collaborators, trainers<br />
and mentors.<br />
Almost 70 years of history,<br />
the best is yet to come<br />
LIGHT SCALE CARE SPRAY. No Yellow Spray<br />
No yellow purple spray for blonde, lightened, bleached or natural grey<br />
hair. Harmonises the hair’s shine, depositing a special purple pigment<br />
that helps neutralise unwanted yellow tones if used regularly.<br />
Doesn’t weigh the hair down, gently conditions and untangles the hair.<br />
The Diamond Dust and Hydrolyzed Pearl contained within respect<br />
the hair structure, offering exceptional shine, strengthening the hair<br />
shaft and making it visibly healthier.<br />
the care of 5 commercial branches and 4<br />
country managers who work on developing the<br />
brand in the market of reference.<br />
The portfolio of Lisap products is also continuously<br />
evolving and every reference is the result of the<br />
work of a team of people, involving the laboratory,<br />
quality control, production, marketing and<br />
technical departments.<br />
A story of commercial success in Italy and<br />
abroad: since 2000, Lisap has also made a
LISAP<br />
STAR PRODUCTS<br />
light scale Up-to-10<br />
Light Scale Charcoal<br />
Bleach lifts up to 10<br />
levels that creates<br />
perfect blonde and<br />
leaves hair healthy<br />
and hydrated. The<br />
charcoal not only gives<br />
the bleaching paste<br />
its characteristic black<br />
color, it also neutralizes<br />
unwanted yellow/<br />
orange undertones<br />
whilst purifying the hair.<br />
Charcoal Sugar<br />
Complex, a dual-action<br />
complex of sugars and<br />
charcoal. The sugars<br />
work on the surface,<br />
in the cuticle, protecting<br />
and hydrating the<br />
hair throughout the<br />
lightening process.<br />
The combination<br />
of the Charcoal Sugar<br />
Complex and the blend<br />
of natural oils makes<br />
the formula gentler,<br />
leaving the hair visibly<br />
healthier.<br />
Vegan formulas and<br />
totally Made in Italy to<br />
guarantee the highest<br />
quality and performance<br />
standards. In addition<br />
to all this, inside<br />
we find special<br />
ingredients that protect<br />
the hair and improve<br />
the final result in terms<br />
of cosmetic effect.<br />
Re.Fresh Color Mask<br />
Pigmented mask to<br />
revive and tone the color<br />
of natural, colored<br />
and bleached hair.<br />
Ideal for maintaining,<br />
retouching and reviving<br />
color at home.pigmented<br />
mask to revive<br />
and tone the color<br />
of natural, colored and<br />
bleached hair.<br />
Ideal for maintaining,<br />
retouching and reviving<br />
color at home.<br />
Keep Control<br />
Natural Waves<br />
Keep Control Perfect<br />
Waves is the ideal<br />
treatment for creating<br />
soft, supple and natural<br />
curls. A unique formula<br />
with different exposure<br />
times to achieve the<br />
desired result on all hair<br />
types.The system uses<br />
name for itself at worldwide level, with the<br />
opening of numerous commercial branches: in<br />
2015 it opened the branch in Spain, in 2016 in<br />
Malaysia, in 2018 in the USA and in 2019 in<br />
Australia.<br />
In July 2021, Lisap finalized the acquisition of<br />
the main German distributor, occupying one of<br />
the most important markets at European level.
RE find your hair<br />
perfection with<br />
Lisap RE.TOUCH:<br />
instant-effect<br />
temporary hair<br />
color for retouching<br />
regrowth.
MY.ORGANICS<br />
100% ORGANIC BODY<br />
AND HAIRCARE PRODUCTS<br />
MY.ORGANICS was created in 2012, with its<br />
founder boasting a decade of experience<br />
in the field of haircare. Advanced research,<br />
innovative scientific technologies and a<br />
deep understanding of the properties of<br />
our ingredients allowed us to create 100%<br />
organic body and haircare products, which act<br />
respecting both our body and our environment.<br />
“Our history starts in 1972, with our first<br />
family salon. Sadly our father passed away<br />
when he was only 52 because of leukemia.<br />
This experience changed the way we look<br />
at cosmetic products. In fact, we became<br />
interested in some American studies on<br />
leukemia that highlighted how dangerous<br />
some petrochemical ingredients employed<br />
in cosmetics are. From here the idea of an<br />
organic and natural line was born. But we<br />
wanted to make it different from the others:<br />
we wanted to make it chic. We chose certified<br />
organic ingredients and the fragrances in<br />
order to obtain the best products”. Said<br />
Alessandro and Alberto Lievore, founders of<br />
MY.ORGANICS.<br />
ABOUT US<br />
Company Name:<br />
MY.ORGANICS-Sma srl<br />
CompanyAddress:<br />
Via Bianche,3 - 36010 Carré (VI) - Italy<br />
Website:<br />
www.myorganics.com<br />
Founded in: 2012<br />
Marketing Manager / Export Manager:<br />
Mr Alessandro Lievore, Ceo & Founder<br />
sma.srl1967@gmail.com<br />
Mr Alberto Lievore, COO & Founder<br />
lievore.alberto@gmail.com<br />
Ms Sara Palmerini, Export Manager<br />
export@myorganics.com<br />
Main Export Destinations: Australia,<br />
Spain, Portugal, Lithuania, Denmark,<br />
Czech Republic, Malta, Hungary, Austria,<br />
Germany, Romania, Ukraine, Poland,<br />
Slovenia, Iceland, UK, USA, Russia,<br />
Macau, Thailand, Philippines, UAE,<br />
Pakistan, Singapore<br />
Number of employees:<br />
9<br />
From left to right: Alessandro and Alberto Lievore, founders<br />
of MY.ORGANICS and Sara Palmerini, Export Manager.<br />
DREAMS COME TRUE<br />
At MY.ORGANICS we want to spread the<br />
philosophy of possibility, an example of how<br />
dreams should not remain secret wishes, but<br />
must become the chance to turn obstacles<br />
into new goals. Our adventure began in 2012,<br />
boasting a decade of experience in the field of<br />
hair care. We chose to combine ethics with the<br />
highest quality standards, in order to fulfil our
REASONS WHY<br />
Certified Organic Ingredients<br />
Family Company<br />
Global Network<br />
in over 25 countries<br />
Combination of ethics with<br />
the highest quality standards<br />
goal: using nature’s power to yield important<br />
benefits for our wellbeing, without taking the<br />
planet’s health for granted.<br />
The result is a range of 100% natural, organic<br />
body and hair care products. Thanks to a global<br />
network of official distributors present in over<br />
25 countries, more than 4.000 MY.ORGANICS<br />
salons in the world give their customers an<br />
unforgettable wellness experience.
MY.ORGANICS<br />
STAR<br />
PRODUCTS<br />
Angel Potion<br />
A leave-in hair cream<br />
that is silky and<br />
light-weight. It detangles<br />
the hair, improves<br />
its manageability,<br />
hydrates it deeply<br />
and doesn’t weigh it<br />
down. This cream helps<br />
protect the hair from<br />
hairdryers, straighteners<br />
and curling irons and<br />
prevents split ends.<br />
Thickening Conditioner<br />
A conditioner rich in<br />
natural ingredients,<br />
formulated to detangle<br />
and protect dry,<br />
chemically coloured<br />
and treated hair. Its<br />
concentration of highly<br />
nutritious, revitalising<br />
elements leaves the<br />
hair soft, protected and<br />
perfectly moisturised.<br />
Mango is the ideal<br />
ingredient for the<br />
health of the hair. It<br />
moisturises, nourishes<br />
and regenerates the<br />
cuticle, the protective<br />
barrier of the hair.<br />
Soothing, smoothing and<br />
antioxidant gives shine<br />
to the cuticle. It also<br />
prevents split tips.<br />
Rose essential oil<br />
is used as a treatment<br />
for fragile and damaged<br />
hair or against scalp’s<br />
peeling. It instantly<br />
enhances the hair’s<br />
solidity and contributes to<br />
make the hair healthier.<br />
Hydrating Shampoo<br />
Gentle shampoo<br />
formulated for dry,<br />
stressed hair, damaged<br />
by chemical treatments<br />
and coloring. It cleanses<br />
and moisturizes gently,<br />
restoring body and<br />
volume thanks to the<br />
nourishing properties<br />
of the essential oils<br />
of fennel, lavender and<br />
geranium. It leaves<br />
the hair soft and<br />
manageable.<br />
Sweet fennel is used<br />
in cosmetics to increase<br />
skin’s firmness,<br />
making it brighter<br />
and more scented.<br />
We use fennel essential<br />
oil for its soothing<br />
and softening action<br />
on the hair and scalp.<br />
Aloe The extracts<br />
of Aloe have nourishing<br />
and antioxidant<br />
properties that help<br />
invigorate the scalp<br />
and prevent hair loss.<br />
Lavender essential<br />
oil is well known for<br />
its relaxing and soothing<br />
properties, that are<br />
very useful to give relief<br />
to the scalp in case<br />
of minor skin’s<br />
discomforts caused<br />
by external agents.<br />
Geranium is ideal<br />
on dry hair. Geranium<br />
essential oil makes<br />
them soft and silky.
MY.ORGANICS ACADEMY<br />
WWW.MYORGANICS.COM<br />
Organic and professional products for hair, skin<br />
and body, formulated with high concentrations<br />
of pure essential oils, extracted from certified<br />
plants and flowers. The MY.TRA<strong>IN</strong><strong>IN</strong>G course<br />
program by a team of highly qualified<br />
technicians and hairstylists includes courses<br />
active all year round, customizable on request,<br />
and guarantees constant updating to the staff<br />
of affiliated salons all over the world.
MYOSOTIS<br />
NATURE FAVOURS<br />
YOUR BEAUTY<br />
Myosotis Srl was founded in 1998, borning<br />
from the previous experience of more than<br />
30 years in the trichological field of the<br />
Mattiello’s family. Their constant attention<br />
to nature brings them to launch the brand<br />
Orising, an hair curative line with natural<br />
phytoessences and essential oils with many<br />
biological components. Since the very beginning,<br />
Orising obtains a great success and<br />
spreads rapidly, first in Europe and immediately<br />
after in the Middle East, Russia, Eastern<br />
and central Europe and recently in the USA<br />
and Canada. Today Orising is considered a<br />
landmark on the market for the treatment of<br />
the different scalp and lengths anomalies.<br />
The constant research of innovative products<br />
brings the brand always at the forefront for<br />
quality and specialty of its products. As a<br />
company we strongly believe in mutual trust<br />
with our partners and in collaboration with<br />
them for the reach of mutual tangible objectives.<br />
Seriousness in the relationship with<br />
our partners and their enthusiasm gives us<br />
the urge to always aim higher.<br />
STAR<br />
PRODUCTS<br />
Above Maria<br />
Grazia Zanini and<br />
Mario Mattiello.<br />
ABOUT US<br />
Company Name:<br />
Myosotis SRL<br />
Company Address:<br />
Via XX Settembre, 9<br />
37129 Verona (VR) - Italy<br />
Tel. +39 045502641<br />
Email: orising@orising.it<br />
Website:<br />
www.orising.it<br />
Founded in:<br />
1998<br />
CEO:<br />
Ms. Maria Grazia Zanini<br />
General Manager:<br />
Mr. Mario Mattiello<br />
Main Brands:<br />
Orising, Orising Skin Care<br />
Main Export Destinations:<br />
Europe, Russia, Ukraine, South<br />
America, Usa, Singapore, Middle East<br />
Exfoliating<br />
Regenerating<br />
Mask<br />
<strong>2022</strong> EXHIBITIONS -<br />
COME AND VISIT US:<br />
Cosmoprof Bologna |<br />
10th – 14th March <strong>2022</strong><br />
Beauty World Middle East | Dubai |<br />
31st October – 2nd November <strong>2022</strong><br />
Beauty Istanbul |<br />
13th – 15th October <strong>2022</strong><br />
Cosmoprof Asia Hong Kong |<br />
16th – 18th November <strong>2022</strong>
MYOSOTIS<br />
A GOLDEN<br />
DREAM<br />
Four years ago, after various requests of our<br />
best clients, we launched a special collection for<br />
the skin, addressed to high-end clients, Orising<br />
Skin Care. This luxury line contains the newest<br />
generation ingredients of high quality, natural<br />
phytoextracts and many biological components,<br />
the main characteristic of the brand Orising.<br />
Orising Skin Care helps our skin contrasting<br />
the signs of aging and maintaining a luminous,<br />
young, and moisturized skin. The line is gaining<br />
great success thanks also to the unique and refined<br />
packaging, other than the evident attention<br />
to details, essential in the launch of each new<br />
STAR PRODUCTS<br />
My Golden Secret Gold Cream and Gold Mask, Gold Water<br />
Tonic, Framboise Water Tonic, Like a Dream with Gold 24K<br />
REASONS WHY<br />
100% Made in Italy<br />
High Quality Products<br />
Strong Focus on Natural<br />
Ingredients<br />
30 Years’ Experience<br />
COMPANY GEOGRAPHIC BUS<strong>IN</strong>ESS<br />
According to company statements,<br />
the currently developed business geographic<br />
areas are: Europe, Russia, Ukraine, Usa,<br />
Canada, Singapore, Middle East<br />
NEW DISTRIBUTION TARGETS<br />
According to the company’s statements,<br />
the brand’s distribution strategy could<br />
consider new opportunities in countries<br />
such as: Asia, Australia, Western Europe,<br />
Latin America.<br />
product. 24K Gold products complete the brand<br />
of excellence in efficacy of results, other than<br />
surely being a reason of interest and attention<br />
of the best distributors. Orising Skin Care is<br />
sold with all the marketing materials needed for<br />
the promotion of the line to all the best distributors.<br />
The quality ‘Made in Italy’ is a guarantee of<br />
efficacy, that together with the unique packaging<br />
pledge a great success of the line. For company<br />
policy, the products and Cruelty Free. In addition,<br />
during the international fairs where we will<br />
enjoy in <strong>2022</strong>, we will present our new completely<br />
green line, certificated VEGAN OK, eco-friendly<br />
and produced in the respect of environment.
PARISIENNE<br />
ITALIA<br />
ALL-ITALIAN<br />
EXCELLENCE<br />
It all started during the 1950s: Italy was Being<br />
overwhelmed by the enthusiasm and frenetic<br />
pace of the economic boom and the “dolce<br />
vita”. An Italy brimming with new proposals, in<br />
fibrillation over suggestions and ambitious<br />
goals to be reached. It was 1955 in Italy, when<br />
Fape was founded and launched its innovative<br />
pomade for hair that revolutionised the Italian<br />
cosmetics market. The company took its place<br />
on the national scene. It wasn’t long before<br />
Fape became Parisienne Italia and started, in<br />
Italy, the production of hair sprays for the Italian<br />
market. More then sixty years have passed<br />
since then, and the Parisienne Italia group<br />
continues to drive the evolution of cosmetics<br />
excellence strictly Made in Italy.<br />
authentic beauty, giving rise to high-quality<br />
professional and consumer products for<br />
wellness and body and hair care. A quality that<br />
reflects innovation, but also the preservation of<br />
the flourishing Italian cosmetics tradition that is<br />
envied worldwide.<br />
MADE <strong>IN</strong> ITALY, MADE OF ITALY<br />
Through the study of unprecedented<br />
formulations developed in our research centre,<br />
we pursue the objective of combining scientific<br />
research with the gentle vigour of nature, and<br />
founding our work on the traditional Italian<br />
attributes of good taste, excellent performance,<br />
and creativity. All this can be found in the brands<br />
and product lines of the Parisienne Italia group.<br />
A STORY ABOUT A LOVE FOR BEAUTY<br />
Experimentation and technique are linked to<br />
new creative impulses that breathe life into<br />
PRESENT, PAST, AND FUTURE<br />
Yesterday we were the first to start up the<br />
production of hair sprays for the Italian market.<br />
ABOUT US<br />
Company Name:<br />
Parisienne Italia Spa<br />
Company Address:<br />
Headquarters:<br />
Via di Corticella 190 – 190/2,<br />
40128, Bologna (BO), Italy<br />
Production Site:<br />
Via del lavoro 16/a -18,<br />
4005, Altedo (BO), Italy<br />
Website:<br />
www.parisienneitalia.com<br />
www.blackprofessional.it<br />
www.niamh-hairconcept.it<br />
www.rebeel.it<br />
Founded in:<br />
1955<br />
Export Sales Director:<br />
Mr. Giorgio Milani<br />
CEO:<br />
Mr. Luca Papetti<br />
Main Brands:<br />
Black Professional, Niamh<br />
Hair Concept, Rebeel,<br />
Allwaves, Evelon pro<br />
Main Export Destinations:<br />
Europe, Middle East, Cis<br />
Countries, Latin America,<br />
North Africa, USA
Today we continue to anticipate trends and<br />
meet the needs of specialists, earning an<br />
international profile. Tomorrow, we will continue<br />
to do so by always doing our best day in and<br />
day out. We never make compromises when it<br />
comes to selecting raw materials. We only<br />
select the best: every individual product is<br />
carefully perfected to attain the ultimate<br />
synergy between quality, performance, and<br />
naturalness. Guaranteed quality: because we<br />
test them one by one, and we market them<br />
only after having verified their efficacy. Carefully<br />
selected active ingredients, strict control of<br />
production processes and analysis methods:<br />
thanks to the professional teamwork of our<br />
staff, our laboratories have become productive<br />
ecosystems, where research, culture, and<br />
specialisation co-exist, giving rise to new ideas.<br />
BRAND NAMES DEDICATED TO SPECIALISTS<br />
•BLACK PROFESSIONAL: products for hair<br />
boasting modern, hi-tech formulas. Black<br />
Professional is the brand developed by<br />
specialists for specialists.<br />
•NIAMH HAIR CONCEPT: advanced<br />
technologies and top-quality active ingredients<br />
give rise to Niamh rituals, introducing<br />
professionals to a new era in trichological<br />
excellence.<br />
•REBEEL: performance that raises the<br />
benchmark of perfection. Rebeel is new<br />
designs, urban style and hair trends for<br />
hairstylist 3.0.<br />
•PARISIENNE PROFESSIONAL: exclusive<br />
treatments and products for the world of<br />
beauty. Quality and innovation for hair care<br />
that respects its natural structure.<br />
•ALLWAVES: professional products and<br />
treatments to fulfil the desires of the<br />
hairdresser who thinks out of the box.<br />
•EVELON PRO: is a range of professional<br />
products that can offer instant solutions for<br />
all types of hair.<br />
THE ACADEMY<br />
Our innate vocation toward the world of beauty<br />
and the growing need of hairdressers for<br />
specialised courses as highlighted by<br />
hairdressers has given rise to the Parisienne<br />
Italia Academy. The vast selection of training<br />
programs provided by our academy is aimed<br />
at professionals and students from all over<br />
the world who wish to learn new techniques<br />
and update themselves in the world or<br />
hairstyling and hair care: theory and practice<br />
come together in a complete educational<br />
program, taught by international teachers and<br />
designed to analyse new aspects, products,<br />
and methods to be applied in your own salon.<br />
STRENGTHS<br />
•3 plants in northern Italy<br />
•12,000 sq.m of production areas<br />
•+ 2 million products produced in one year<br />
•Present in 75+ countries around the world<br />
•A company belonging to HQ HOLD<strong>IN</strong>G, a new<br />
industrial hub specialized in professional hair<br />
care products<br />
REASONS WHY<br />
100 % Excellence Made in Italy<br />
Hair care specialist since 1955<br />
Private Label services: Tailor<br />
made & customized projects<br />
Three production sites in<br />
northern Italy<br />
Family company with a long<br />
history in the market
PARISIENNE ITALIA<br />
STAR<br />
PRODUCTS<br />
Crazy Toner | Black<br />
Professional<br />
A semi-permanent<br />
formulated to<br />
temporarily colour hair<br />
or individual strands<br />
with ultra- glamorous<br />
hues and trends in<br />
just 10 - 20 minutes<br />
of development.<br />
The formula has no<br />
ammonia or hydrogen<br />
peroxide, making it<br />
possible to respect the<br />
hair's integrity without<br />
damaging the primary<br />
colour, awhile obtaining<br />
intense colour. The 8<br />
nuances available<br />
can be mixed with<br />
the Pastelizer colour<br />
diluter to obtain<br />
personalised pastel<br />
hues and create infinite<br />
colour combinations.<br />
hold that lasts all day<br />
and total protection from<br />
humidity: light and with a<br />
silky finish, the Ultra-<br />
Strong protects hair with<br />
a lightweight film that<br />
prevents frizz. This<br />
product combines longlasting<br />
strong hold<br />
without compromising a<br />
silky soft finish. In the<br />
ecological no-gas version,<br />
it protects locks by<br />
managing textures that<br />
tend to frizz.<br />
Miracle Water - lamellar<br />
conditioner | Allwaves<br />
The first Allwaves<br />
professional treatment<br />
with advanced lamellar<br />
technology able to<br />
penetrate the hair cuticle<br />
to instantly detangle the<br />
hair in just 9 seconds.<br />
It eliminates frizz and<br />
prevents hair breakage<br />
due to the mechanical<br />
combing action. Its<br />
instant action guarantees<br />
tangle-free and beautifully<br />
manageable, styled hair.<br />
The rice proteins deliver<br />
soft, light and incredibly<br />
shiny hair.<br />
the scalp; indeed, it is<br />
enriched with Shield<br />
P17, which makes it<br />
possible to reduce<br />
by more than 40% the<br />
scalp permeation of<br />
aromatic amines without<br />
compromising the<br />
coverage of grey hair,<br />
thereby obtaining a<br />
significant reduction in<br />
irritation, sensitization,<br />
and allergies. Protection<br />
as well as nourishment<br />
and moisturising thanks<br />
to Shea Butter and<br />
Hyaluronic Acid, precious<br />
ingredients that help<br />
to repair damaged and<br />
lifeless hair.<br />
Detox Treatment |<br />
Niamh Hair Concept<br />
Detox treatment restores<br />
the scalp and hair<br />
health, counteracting<br />
dullness and that<br />
weighed-down feeling.<br />
The active ingredients in<br />
the formulation<br />
treatment includes the<br />
Detox Scrub to deeply<br />
purify the scalp by<br />
eliminating the polluting<br />
micro-particles that<br />
penetrate the fiber and<br />
pores of the scalp; the<br />
Detox Clay Mask for both<br />
scalp and hair which<br />
regulates the hydro-lipid<br />
balances thanks to the<br />
sebumbalancing and<br />
remineralising properties<br />
of the white clay; and the<br />
Shampoo & Detox Mask,<br />
which rebalances the<br />
skin and scalp thanks to<br />
the active synergy of<br />
organic Aloe and Carrot<br />
Extracts.<br />
quadrotto_prodotti.indd 1 31/01/22 08:53<br />
Ultra-Strong Anti-<br />
Humidity Hair Spray<br />
Formula | Black<br />
Professional<br />
Ultra-strong hair spray for<br />
extraordinary hold,<br />
conceived for youthful<br />
looks and for extreme<br />
and bold styles.<br />
Extremely structured<br />
styling for impeccable<br />
Protective Colour<br />
Cream | Rebeel<br />
Is an absolutely<br />
revolutionary cosmetic<br />
hair colour that<br />
guarantees highperformance<br />
technical<br />
results and at the same<br />
time a high protection of<br />
effectively neutralise the<br />
greasy deposits<br />
connected to<br />
endogenous factors<br />
such as excess<br />
seborrhoea, or external<br />
agents such as pollution,<br />
smog and fine dust<br />
particles, purifying and<br />
deeply eliminating toxins<br />
and waste. The Detox
PIDIELLE<br />
EXALT THE BEAUTY<br />
OF EVERY <strong>IN</strong>DIVIDUAL<br />
Pidielle S.p.A, an international company based<br />
in Milan, drawing on its founder’s talent and<br />
experience in the field of professional<br />
cosmetics. A modern business, is always on<br />
the cutting edge, to ensure innovative hair care<br />
solutions. Pidielle S.p.A. is committed to<br />
ensuring the highest possible levels of safety<br />
while reducing impact on the environment<br />
through carefully selecting its suppliers of<br />
ingredients, packaging and components. For<br />
50 years we have worked with professional<br />
hairdressers from all over the world to help<br />
them deliver uniqueness to their clients. This<br />
translates into a profound understanding of<br />
color and the professional sector, as a<br />
guarantee of the quality and service that our<br />
company is able to provide. Our approach<br />
matches high performing Made in Italy products<br />
with concrete business development projects<br />
for our partners through support, collaboration,<br />
inspiration, international education and<br />
bespoke services.<br />
<strong>IN</strong>DEPENDENT BEAUTY LAB<br />
Pidielle puts individuality and uniqueness at its<br />
core, offering products, services and interactive<br />
education to support the hairdresser’s business.<br />
Our objective is to empower stylists and colorists<br />
all over the world with expert knowledge and<br />
know-how, so they can focus on creativity and<br />
offer a truly personalised service to the client in<br />
the chair. Pidielle boasts an internal laboratory<br />
in which our products are formulated and<br />
developed, as well as proprietary manufacturing<br />
units. As certified manufacturers and color<br />
experts since 1970, our production principles<br />
are founded on a continuous quality and control<br />
system, which has always distinguished the<br />
brand. A company with a conscience, devoted to<br />
reducing social injustice and helping shape a<br />
better future. Since 2010 we have been working<br />
with COOPI an independent, secular humanitarian<br />
organization committed to the development of<br />
women and local communities. After the project<br />
in Sierra Leone, teaching local women how to<br />
ABOUT US<br />
Company Name:<br />
Pidielle S.p.A<br />
Company Address:<br />
Via Bergamina, 7<br />
20014 Nerviano<br />
Milan - Italy<br />
Tel. +39 0331 580166<br />
Email: elgon@<br />
elgoncosmetic.it<br />
Website:<br />
www.elgoncosmetic.com<br />
www.ibicosmetics.it<br />
www.moodme.it<br />
Founded in:<br />
1970<br />
CEO:<br />
Ms. Serena Caimano<br />
Main Brands:<br />
Elgon, Elgon Green,<br />
Mood, Link-D, IBI
REASONS WHY<br />
cultivate their own farming business, Elgon<br />
has supported the project WATER FOR LIFE,<br />
WATER FOR PEOPLE in Ethiopia, and has<br />
already identified new further projects to be<br />
involved in over the coming years.<br />
MARKET <strong>IN</strong>TEREST<br />
Distributed in 91 countries, Pidielle is looking to<br />
expand its family. We are looking for distributors<br />
with a solid experience in the cosmetic industry,<br />
who hold a structured and widespread<br />
commercial network in their territory. If you, just<br />
like us, strive for increased sales development<br />
and believe in providing excellent education<br />
programs, please get in touch.<br />
BRANDS<br />
Elgon the premium and international brand of<br />
hair cosmetics that has been supporting the<br />
passion and creativity of hairstylists around the<br />
world. Offers inspiration and innovation with<br />
Italian-made quality products and personalised<br />
professional services. The brand’s mission is to<br />
accompany its partners as they grow, offering<br />
tailor-made training experiences and valuing the<br />
uniqueness of each individual: professionals and<br />
customers alike. Mood is a simple and functional<br />
range of products to kick-start any beauty<br />
program. A dynamic and alternative approach to<br />
professional products for the treatment, styling<br />
and hair color, expressed in high-impact<br />
packaging. Mood provides quality through<br />
advanced formulas that are 100% made in Italy.<br />
100% made in Italy<br />
Worldwide presence<br />
Strong focus on R&D and<br />
Innovation<br />
Halal and eco-friendly product line<br />
Highly engaged in CSR activities<br />
International education program<br />
ISO 9001 certification to ensure<br />
first-class products<br />
GMP certification<br />
Our goal: to offer top-quality<br />
professional products and services<br />
Our mission: to make a<br />
personalized and premium quality<br />
professional hairdressing service<br />
available to everyone<br />
IBI an independent Italian project born within the<br />
group, specializing in the design and production<br />
of innovative and sustainable hair cosmetics.<br />
Specific expertise lies in the ability to create<br />
customized formulas based on customer needs<br />
and perfectly adhering to the identity of their<br />
brand. Maximum sustainability and respect for<br />
the planet at the heart of everything IBI does.<br />
BIO-TECHNOLOGIES<br />
With the term ‘bio-technology’, we mean the<br />
study and industrial application of processes<br />
such as fermentation, enzymatic action,<br />
liposomes and cell cultures - all processes<br />
occurring in nature - which allow for the<br />
production of highly performing cosmetic<br />
ingredients with a high index of naturalness.<br />
A dynamic and flexible use of products derived<br />
from bio-technologies allows for the<br />
development of innovative products and offers<br />
the opportunity to customise the end product,<br />
with a focus on sustainability. This is why<br />
Pidielle will include bio-technological ingredients<br />
in all of its <strong>2022</strong> launches.
ELGON<br />
STAR<br />
PRODUCTS<br />
I|BLONDE RANGE<br />
PRODUCTS<br />
New generation of dustfree<br />
bleaching powders<br />
that perform, whilst<br />
boasting a compact,<br />
creamy, silky and lumpfee<br />
texture to facilitate<br />
application and improve<br />
adherence to the hair.<br />
All formulas are enriched<br />
with AC OIL COMPLEX, a<br />
blend of oils that protects<br />
hair from the stresses<br />
caused by bleaching, and<br />
marine phyto-extracts with<br />
antioxidant and revitalizing<br />
properties.<br />
I|BLONDE WHITE PLUS<br />
High-performing, dust-free<br />
white bleaching powder for<br />
all lightening techniques.<br />
Classic and reliable. Lifts<br />
up to 7 levels.<br />
I|BLONDE EXTRA BLUE<br />
High performing, dust-free<br />
blue bleaching powder that<br />
counteracts underlying<br />
orange tones. Lifts up to 7<br />
levels.<br />
I|BLONDE ULTRAVIOLET<br />
High performing dust-free<br />
violet bleaching powder that<br />
counteracts underlying yellow<br />
tones. Lifts up to 7 levels.<br />
I|BLONDE FREEHAND<br />
Ultra-compact clay bleaching<br />
powder ideal for freehand<br />
bleaching techniques.<br />
Lifts up to 7 levels.<br />
I|BLONDE SUPER 9<br />
Extra powerful bleach<br />
designed to achieve the<br />
highest lift in the shortest<br />
time. Lightens hair up to 9<br />
levels. TIME-SPEED effect:<br />
up to 5 levels in 30 minutes.<br />
I|BLONDE CREAM BLEACH<br />
Lightening cream ideal for<br />
full-head bleaching and regrowth<br />
touch-up. Enriched<br />
with acai oil and argan oil<br />
for added moisture and<br />
protection. Lifts up to 6<br />
levels. Ideal also for all<br />
other lightening services.<br />
THE NEW DEMI-<br />
PERMANENT COLOR<br />
Tonalight is the new demipermanent<br />
colouring<br />
cream free from PPD<br />
and ammonia, a 100%<br />
vegan formula enriched<br />
with the Biotech Olive<br />
Complex, for exceptionally<br />
bright and brilliant toneon-tone<br />
color. Thanks to<br />
the formula enriched with<br />
olive leaf extract, obtained<br />
through biotechnological<br />
fermentation - an innovative<br />
method within the cosmetic<br />
sector - it allows us to<br />
achieve bright and vibrant<br />
multi-faceted color.<br />
The Tonalight range consists<br />
of 35 shades divided into:<br />
the Natural Series specially<br />
developed for natural shades,<br />
the Rich Series for warm<br />
and balanced tones, and<br />
the Cool Series specific for<br />
cool tones.<br />
MODA&STYL<strong>IN</strong>G<br />
Moda&Styling: the cosmetic<br />
line of permanent cream<br />
colourants that meets the<br />
most diverse of requests<br />
owing to the vast selection<br />
of shades available.<br />
Moreover, thanks to Silker<br />
Complex 3® Plus, the color<br />
is fuller, more intense and<br />
longer lasting and the hair<br />
is healthier and stronger,<br />
thanks to its protective<br />
effect. 100% coverage of<br />
white hair. 101 Shades.<br />
SUBLIMIA<br />
Dynamic Do-All:<br />
10 benefits in 1 product<br />
Hair beauty maintenance<br />
for all hair types.<br />
Provides: hair manageability,<br />
shine, moisture, detangling,<br />
anti-fading, easy styling,<br />
heat protection, UV filter,<br />
longer lasting style and<br />
time-control effect.<br />
HAIR DD SHAMPOO<br />
Shampoo with 10 real<br />
benefits: gentle cleansing<br />
with Sulfate-free formula,<br />
hair manageability, timecontrol<br />
effect, easy styling,<br />
heat protection, moisture,<br />
shine, UV filters, detangling,<br />
anti-fading.<br />
HAIR DD MASK<br />
10 <strong>IN</strong> 1 mask: hair<br />
manageability, time-control<br />
effect, easy styling, heat<br />
protection, shine, moisture,<br />
UV filter, longer lasting style,<br />
detangling, anti-fading.<br />
HAIR DD CREAM<br />
Dynamic do-all, 10 <strong>IN</strong> 1<br />
cream for all hair types.<br />
Leave-in treatment.<br />
REFIBRA<br />
Repairs and protects dry<br />
or damaged hair. Restoring,<br />
repairing and rebuilding<br />
treatments for thick, frizzy<br />
or damaged hair.<br />
RESTOR<strong>IN</strong>G SHAMPOO<br />
Rich, creamy restoring<br />
shampoo for coarse,<br />
frizzy, fragile or damaged<br />
hair. Gently cleanses and<br />
nourishes the hair without<br />
weighing it down.<br />
RESTOR<strong>IN</strong>G MASK<br />
Restoring mask for dry,<br />
damaged hair. Nourishes,<br />
hydrates and improves<br />
combability. Perfect for all<br />
hair types.<br />
RESTOR<strong>IN</strong>G COSMETIC<br />
LOTION<br />
With Keratin seaweed<br />
extract and hydrolyzed<br />
wheat proteins, it provides<br />
body and strength for the<br />
fibers and maintains hair<br />
beauty over time.<br />
7 OILS BLEND<br />
Hair oil enriched with oils<br />
of: olive, wheat germ,<br />
macadamia, peach kernel,<br />
rose hip, rice and jojoba,<br />
to hair silkiness and shine,<br />
leaving it manageable.
I|BLONDE<br />
DECO&BALAYAGE<br />
FOR SIGNATURE BLONDES<br />
Do bleached hair appear dried and prone to breakage?<br />
From now on your hair is totally bright, strong and nourished<br />
thanks to Total Low Shampoo and Total Mask.<br />
Enriched with Biotech Lemon Complex, biotechnological<br />
and fermented lemon extract, rich in vitamin C.<br />
@elgonofficial<br />
www.elgoncosmetic.com
PRESTO<br />
<strong>IN</strong>DUSTRIES<br />
RESEARCH & CRAFTSMANSHIP<br />
THE FUTURE OF COMBS<br />
Established in 1961, Presto Industries is a<br />
pioneer in premium hair tools as well as<br />
leading manufacturers and global suppliers<br />
of professional hair combs and brushes<br />
worldwide. Over the years, the company has<br />
grown its portfolio from combs and brushes<br />
to hair tools for hairdressing businesses and<br />
retail trade. Driven by a strong belief in<br />
technology and innovation, personal and<br />
professional product lines are being<br />
expanded to match and surpass the highest<br />
international standards.<br />
Today, the Presto brand and products stand<br />
for the finest in quality, technology and style,<br />
earning an unmatched reputation as<br />
professional, luxury combs. Backed by years<br />
of R&D, stringent product evaluation and<br />
technology. Pegasus combs are handcrafted<br />
ABOUT US<br />
Company Name:<br />
Presto Industries<br />
Company Address:<br />
215/216 ,Vasan Udyog Bhavan, Second Floor,<br />
Off SB Marg, Lower Parel (West), Mumbai -13<br />
Maharashtra, India<br />
Tel. +91 22 43151400<br />
Email: info@pegasushairtools.com<br />
Website:<br />
www.pegasushairtools.com<br />
Founded in:<br />
1961<br />
CEO & Founder:<br />
Shahzad Qadir<br />
Factories:<br />
2 state-of-the-art facilities of over 25,000<br />
square feet<br />
Production Capacity:<br />
350,000 pieces per month<br />
Main Brands:<br />
PEGASUS combs<br />
Main Export Destinations:<br />
Eastern Europe, Western Europe,<br />
North America, South America, Asia,<br />
Australia<br />
Shahzad Qadir, Managing Director of Presto<br />
Industries proudly practices a hands-on<br />
approach to his family's business and is<br />
backed by a carefully vetted team of experts.
REASONS WHY<br />
Driven by R&D and technology<br />
Two state-of-the-art facilities and<br />
a dedicated team<br />
Wide range of acetate, FSC wood<br />
and hard rubber Combs<br />
FLEX<strong>IN</strong>ITE and GLAM LOCK<br />
technologies<br />
Marketing support<br />
100% Transparent Company<br />
Policy<br />
with 100% hard rubber - ebonite using Flexinite<br />
technology for infinite styling ease. The<br />
company is SA8000-2014 compliant and ISO<br />
9001-2015 certified.<br />
DEST<strong>IN</strong>ED FOR GROWTH<br />
1961<br />
Lookman Qadir founded Presto Industries<br />
1977<br />
Embarked on the journey of manufacturing of<br />
combs and sold to European customer under<br />
exclusive OEM agreement<br />
1995<br />
Started producing combs and selling it under<br />
their own brand in the Indian domestic market<br />
2012<br />
Started producing high quality hard rubber<br />
combs under the brand Pegasus<br />
From<br />
the MD’s desk<br />
I feel privileged to personally introduce you<br />
to my company Presto Industries and my star<br />
brand PEGASUS combs using Flexinite technology.<br />
We are a family run business with over 100<br />
years of know-how in hair and styling, yet with<br />
the energy and passion of a start-up. Driven by<br />
R&D and technology. our ideas and ambitions<br />
are limitless, and we are committed to adding<br />
value and profits to your business, both through<br />
PEGASUS and as a private label manufacturer.<br />
You can rest assured that I am directly involved<br />
in every decision, every research study, every<br />
business negotiation, and am ably supported by<br />
a team of handpicked experts. I am excited about<br />
the future and 100% committed to my growing<br />
network of partners in OEM and in distribution.<br />
Shahzad Qadir<br />
MD, Presto Industries
PRESTO <strong>IN</strong>DUSTRIES<br />
STAR<br />
PRODUCTS<br />
PEGASUS 100% Hard Rubber – Ebonite<br />
combs with FLEX<strong>IN</strong>ITE technology are backed<br />
by a strong marketing and communication<br />
support team, created to empower distributors<br />
and to power the brand ahead in both B2B<br />
and B2C. The brand is supported by<br />
educational and value added videos on<br />
YouTube, as well as, impactful and targeted<br />
BloStyler<br />
Innovative styling<br />
combs with curved<br />
claw shaped teeth.<br />
For blast drying<br />
or styling. It works<br />
amazingly<br />
to open up curls.<br />
Skulleto range<br />
For never before<br />
precision in male<br />
barbering and beard<br />
grooming. In edgy,<br />
bad-ass designs.<br />
MiColor range<br />
Launched during the Pride<br />
month, this range is<br />
targeted to stylists to<br />
celebrate their identity<br />
with colored combs.<br />
BioStyler<br />
MiColor<br />
Skulleto<br />
social media campaigns on Facebook and<br />
Instagram. PEGASUS comes with world class<br />
packaging and innovative and easy to<br />
transport display units. Designed for easy<br />
pull and pick up, the display units are<br />
lightweight and attractive.<br />
EXPANSION PLANS<br />
In 2023, Pegasus will produce handmade<br />
brushes in the luxury & professional<br />
segment.
PRIME PRO<br />
EXTREME<br />
<strong>IN</strong>NOVATIVE PROFESSIONAL<br />
HAIR PRODUCTS<br />
Prime Pro Extreme, a Brazilian company of<br />
hair cosmetics present in over 50 countries.<br />
With a complete portfolio of over 20 lines of<br />
high technology and innovation products, it is<br />
a worldwide highlight in organic-based<br />
smoothing, coloring line and has a nourishing<br />
mask with gold nanoparticles in its<br />
composition. One of its pillars is professional<br />
education, so it has Academies in Portugal,<br />
Spain, Dubai and Brazil. Its Logistic Centre in<br />
Oporto guarantees fast and qualified delivery<br />
of products throughout Europe, Asia and<br />
Oceania.<br />
OUR HISTORY<br />
Prime Pro Extreme is a company with<br />
headquarters in Brazil and branches in<br />
Portugal, Spain and Dubai, acting for over a<br />
decade in the international market of<br />
professional hair cosmetics.<br />
In the last year alone, its global turnover<br />
moved around 5 million euros around the<br />
world.<br />
In the first half of <strong>2022</strong>, it presented itself in<br />
its own stands and parades on the main<br />
stages of the renowned Expocosmética in<br />
Portugal and Cosmobeauty in Barcelona.<br />
ABOUT US<br />
Company Name:<br />
Prime Pro Extreme<br />
Company Address:<br />
Carrer de Zamora,<br />
95 PL 05, PT 03, 08018<br />
Barcelona – Spain<br />
Website:<br />
www.primeproextreme.es<br />
Founded in:<br />
2011<br />
Main Brands:<br />
Bio Tanix, Profit of Color,<br />
Impact Mask<br />
Main Export Destinations:<br />
America, Europe, Asia and<br />
Oceania<br />
Number of employees:<br />
120<br />
International Administrative Manager<br />
Luis Flores<br />
International Commercial Manager Europe<br />
Elaine Colnago<br />
Ceo & Founder<br />
Vitor Visat<br />
Administrative Spain<br />
Jamille Rabello
The brand was created by Vitor Visat, a<br />
hairdresser with more than 02 decades of<br />
experience in the beauty sector, with the<br />
purpose of meeting the hair needs of clients<br />
and also to facilitate the work of professionals.<br />
With international certifications such as FDA,<br />
<strong>IN</strong>FARMED, ANVISA, HALLAL, ISO, it has a<br />
complete portfolio of more than 20 product<br />
lines, among them the straightening line of<br />
organic base Bio Tanix, the coloring<br />
and discoloring - Profit of Color and the<br />
regeneration and reconstruction mask with<br />
gold nanoparticles - Impact Gold. To<br />
differentiate itself in the industry, Prime Pro<br />
Extreme has education as one of its pillars,<br />
so it has Academies of Hairdresser Training in<br />
Portugal, Spain, Dubai and Brazil. With a<br />
Logistic Center in the region of Matosinhos,<br />
Portugal, the fast and qualified delivery of the<br />
products is guaranteed also in the European<br />
and Asian continents.<br />
REASONS WHY<br />
High-tech and innovative<br />
professional hair products<br />
with the main international<br />
certifications<br />
Professional training<br />
Own offices in Brazil, Portugal,<br />
Spain and Dubai<br />
Company recognized by the main<br />
European media<br />
Logistic centre in Europe<br />
Own Marketing and Media team<br />
Distributors in more than 50<br />
countries
PRIME PRO EXTREME<br />
STAR<br />
PRODUCTS<br />
Bio Tanix Extreme<br />
With an exclusive<br />
formula FORCE-PLASTIA,<br />
BIO TANIX EXTREME line<br />
softens even the most<br />
rebellious hair, reduces<br />
the volume as frizz free<br />
in just one application<br />
without getting yellowing<br />
on light hair color as<br />
bleaching procedures.<br />
The formula has<br />
essential ingredients<br />
that fully repair hair<br />
strands providing<br />
softening and<br />
straightening abilities a<br />
total nutrition to the hair<br />
safety. Say Goodbye for<br />
harsh chemicals and<br />
preservatives. With BIO<br />
TANIX EXTREME, gets a<br />
natural look with intense<br />
shine keeping your hair<br />
health and away from<br />
daily aggressions.<br />
Profit of Color<br />
Prime Pro Extreme:<br />
innovates once again<br />
and expands its<br />
possibilities to create a<br />
universe full of colors<br />
and effects in the beauty<br />
industry. Prime<br />
developed an exclusive<br />
Premium Color on its<br />
portfolio called Profit Of<br />
Color®? that introduces<br />
two different versions of<br />
hair color: Permanent<br />
and Demi-Permanent<br />
Color. With Italian<br />
technology, noble<br />
ingredients and Chroma<br />
Fusion dyes, we<br />
achieved exclusive<br />
natural results with<br />
vibrant and intense<br />
shades of color and<br />
unique coverage as<br />
longer-lasting results.<br />
Each ingredient has<br />
been thoroughly<br />
researched to deliver a<br />
unique experience during<br />
the coloring process,<br />
without unwanted tones,<br />
due to the self-adjusting<br />
tones system. Among all<br />
of the components used<br />
in its formulation, three<br />
of them were exclusively<br />
blended to develop the<br />
innovative Force Field<br />
Technology®?, which<br />
works by synergy as a<br />
true hair fiber protective<br />
shield that guarantees<br />
vibrant colors such as<br />
durability.<br />
Impact Mask Gold<br />
More Hydration, Nutrition<br />
and Luminosity to your<br />
hair! Luminosity is the<br />
word that defines the<br />
IMPACT MASK GOLD®<br />
concept! The launch<br />
Prime Pro Extreme®<br />
arrives on the market to<br />
offer hydrolipidic action<br />
with radiant shine.<br />
Formulated with Colloidal<br />
Gold micro.
F<strong>IN</strong>ELGA<br />
HOLD<strong>IN</strong>G<br />
360° BEAUTY<br />
AND WELLBE<strong>IN</strong>G<br />
REVIVRE is proudly part of the F<strong>IN</strong>ELGA<br />
HOLD<strong>IN</strong>G, the holding company of Fusaro's<br />
Family. The main activity of F<strong>IN</strong>ELGA HOLD<strong>IN</strong>G<br />
is in the Cosmetic and Beauty Business<br />
offering also private label manufacturing<br />
Lucio Fusaro<br />
The brand meets<br />
the needs of<br />
the professional<br />
hair care sector<br />
with high quality<br />
products.<br />
services. F<strong>IN</strong>ELGA HOLD<strong>IN</strong>G owns many<br />
brands including: Revivre, Itely Hairfashion,<br />
PatriciaMI, Flosé, Ysothea, Bi&lita, Glazette<br />
and many more.<br />
REVIVRE… is ESSENTIAL!<br />
Since 1973, Revivre is a point of reference<br />
for all Italian professionals committed to the<br />
health of skin and hair. We develop all sort of<br />
treatment for the recovery and well-being of<br />
hair and scalp as well as a complete range of<br />
products and technologies for the treatment<br />
of facial and body skin imperfections. Skin<br />
detox before treatment, this is the basis<br />
of the Revivre philosophy that deeps its<br />
roots in the use of essential oils, for great<br />
performances and an authentic sensorial<br />
experience, combined with latest generation<br />
innovative ingredients for outstanding and<br />
unparalleled results.<br />
ABOUT US<br />
Company Name:<br />
Revivre Italia Spa<br />
Company Address:<br />
Via Giovanni Falcone, 35<br />
20080 Vernate (MI) - Italy<br />
Phone: +390290093743<br />
Email: info@revivre.it<br />
Website:<br />
www.revivre.it<br />
Founded in:<br />
1973<br />
Chairman and President:<br />
Mr Lucio Fusaro<br />
R&D Director:<br />
Mr Luigi Grassato<br />
International Business<br />
Manager:<br />
Mr Francesco Ioppolo<br />
Number of Employees:<br />
180 worldwide<br />
Main Brands:<br />
Revivre<br />
Main Export Destinations:<br />
Taiwan, Korea<br />
Luigi Grassato<br />
Francesco Ioppolo
RESEARCH AND <strong>IN</strong>NOVATION<br />
Observe nature, listen to it, transform its<br />
secrets into innovative formulas for beauty<br />
and well-being: this is the Research and<br />
Development department’s philosophy.<br />
Revivre has one of the most advanced inhouse<br />
Research and Development Laboratory<br />
in the world that partners with the University<br />
of Pavia’s Department of Physiological<br />
and Pharmacological Sciences and other<br />
universities in Pennsylvania (USA), home to<br />
one of the most important medical centers in<br />
the United States.<br />
<strong>IN</strong> TOTAL HARMONY WITH NATURE<br />
Revivre is engaged in the global “Green<br />
Initiative – for a better world”, initiative in favor<br />
of an environmentally friendly development.<br />
It uses, in fact, innovative technologies and<br />
renewable energies that help to conduct<br />
the producing processes while protecting<br />
the environment, reducing waste. In 2012<br />
in Milan, was inaugurated the BioLife<br />
Medical&Beauty Village, a space of 22.000<br />
sm, built according to the most modern and<br />
advanced energy-saving criteria and respect<br />
for the environment and provided with a high<br />
vocational training center, clinic of wellness,<br />
Quality Control, Research Laboratories and<br />
demonstration spaces.<br />
REASONS WHY<br />
Advanced in-house R&D<br />
Laboratory<br />
Partnership with Italian and<br />
International Universities<br />
Use of natural active<br />
ingredients, essencial oils and<br />
plant extracts<br />
Proudly Made in Italy<br />
Environemental Consciousness<br />
Certified quality and customer<br />
service
REVIVRE<br />
STAR<br />
PRODUCTS<br />
Exence<br />
Balm ph 3 Relax<br />
From the extraordinary<br />
wisdom of Nature<br />
and from Revivre<br />
research comes<br />
EXENCE AROMATH<br />
RAPY. Professional<br />
products, apt in solving<br />
scalp imperfections,<br />
will take you through<br />
a sensory path made<br />
of aromas and interior<br />
peacefulness. All the<br />
formulations are natural,<br />
creatted with great care,<br />
and dermatologically<br />
tested.<br />
SLES-free mild shampoo<br />
to prevent hair loss.<br />
The precious synergy<br />
of essential oils micro<br />
dispersed, together<br />
with the AlgaSer<br />
Complex, provides the<br />
right nourishment to<br />
the hair bulb, helping<br />
stemming from the<br />
expert combination of<br />
selected ingredients,<br />
mixed with advanced<br />
technology to offer<br />
instant professional<br />
solutions, targeting a<br />
variety problems related<br />
to the hair shaft.<br />
The Restructuring<br />
Treatment for damaged<br />
and brittle hair stems is<br />
based on micro-proteins<br />
of milk and cysteine.<br />
Ceraplex repairs even<br />
severely damaged<br />
hair from the inside,<br />
with instant results,<br />
leaving it shinier, softer,<br />
lighter, more resistant<br />
and easier to comb.<br />
Effective from the first<br />
application, it nourishes<br />
deeply and repairs the<br />
weakened hair fiber,<br />
• Skin over the age of 40<br />
• 40 thousand stem<br />
cells per gram of product<br />
• 4 specific anti-ageing<br />
effects on every reference<br />
An anti-ageing cream<br />
specifically designed<br />
for face and neck with a<br />
lifting effect. Extremely<br />
effective, it fights the<br />
appearance of blemishes<br />
delaying the onset of<br />
fine lines and wrinkles,<br />
increasing levels of<br />
hydration.<br />
It minimizes dark spots,<br />
blemishes and sagging<br />
skin. The most advanced<br />
modelling technologies<br />
are combined with<br />
Tsubaki oil for an<br />
extraordinary result.<br />
The skin is more toned,<br />
compact, nourished and<br />
visibly younger. It shines<br />
with new light.<br />
to reduce significantly<br />
hair loss, restoring the<br />
right functionality of the<br />
cutaneous annexes.<br />
Alta Structa<br />
Restructuring Treatment<br />
AltaStructa<br />
HairCareTherapy is<br />
the innovative range<br />
of Revivre treatments<br />
leaving hair repaired, soft<br />
and shiny.<br />
Forty+<br />
The CONCEPT of FORTY+<br />
is anchored on the<br />
number 40<br />
• More than 40 years of<br />
experience
AltaStructa HairCareTherapy is the innovative range of Revivre treatments stemming from the expert<br />
combination of selected ingredients, mixed with advanced technology to offer instant professional<br />
solutions, targeting a variety problems related to the hair shaft. It is not just a capillary treatment, but also<br />
a moment for personal relaxation and well-being by following specific rituals.<br />
www.revivre.it
S<strong>IN</strong>ESIA<br />
FOR AN AUTHENTIC AND<br />
CONSCIOUS BEAUTY TIME<br />
Today' society, with its hectic pace, leads us to<br />
disconnect from ourselves and our needs, and<br />
more than ever we feel the need to rediscover<br />
our own centre and rebalance our essence<br />
harmoniously with the surrounding, marking<br />
out the time available to the best of our<br />
ability, because it is our most precious asset.<br />
From this assumption has been formulated<br />
- in the various laboratories of the AGF88<br />
group - S<strong>IN</strong>ESIA (from the Greek synesis) an<br />
innovative line that acts from the “neck up”,<br />
working on hair, face and scalp as a single<br />
interconnected ecosystem, focusing on head,<br />
the most important part since it houses the<br />
brain. The brainchild of Afsoon Neginy, cofounder<br />
of the brand and COO Business &<br />
Sustainability Director of Agf88 Holding, the<br />
Premium line Sinesia benefits her long-term<br />
experience and has a holistic system made<br />
up of multi-functional and effective products<br />
that through specific rituals act on the skin<br />
biosystem, scalp and hair in order to obtain<br />
an interconnection between head and mind<br />
and regain their wellness. Sinesia products<br />
are designed for professional salons but can<br />
also be used for self-beauty rituals as they<br />
take consumers on new sensory journeys<br />
that stimulate the senses and create new<br />
connections to achieve deep and authentic<br />
beauty. Sinesia introduces a new concept of<br />
integrated beauty into professional salons: a<br />
holistic approach that allows to regain balance<br />
thanks to the product synergy, application<br />
gestures and energetic massages.<br />
ABOUT US<br />
Company Name:<br />
Luxebe s.r.l.<br />
a group company of<br />
AGF88 Holding Spa<br />
Company Address:<br />
via Mascheroni, 27<br />
20145 Milano - Italy<br />
Website:<br />
www.sinesia.com<br />
Main brands:<br />
Take a Nap, Beauty<br />
Cuddles, Biotic Formulas,<br />
Super Drops, Waterless<br />
Beauty, Cool Beauty<br />
Main Export Destinations:<br />
All European Countries,<br />
North America, Canada
REASONS WHY<br />
Formulated with up to 99% naturalorigin<br />
ingredients<br />
Products 98% biodegradable<br />
100% Vegan friendly<br />
Vegan OK certification<br />
Lifegate ZeroImpact certification<br />
Pack 100% recycled PP plastic<br />
Pack FSC Shiro Echo Paper<br />
Greenrich formulas<br />
Water saving, easy to rinse formulas<br />
Holistic approach<br />
STAR<br />
PRODUCTS<br />
Sinesia consists of six<br />
specific lines, dedicated<br />
to neck, face, hair and<br />
scalp. Every line draws<br />
inspiration from a<br />
cosmetic benefit and/or<br />
is based on the action<br />
mechanism; they can<br />
be combined in a mix &<br />
match, thus optimizing<br />
cosmetic results.<br />
Take A Nap<br />
It is a line drawing<br />
inspiration from the<br />
trend of chrono beauty<br />
and follows circadian<br />
rhythms to obtain the<br />
best possible benefits<br />
from the cosmetic<br />
products used.<br />
These products are<br />
designed for moments<br />
of relaxation and are<br />
characterised by a detox<br />
action that is boosted<br />
with night use.<br />
Beauty Cuddles<br />
This line is inspired<br />
by the boom of home<br />
beauty routine and by a<br />
growing number of people<br />
that prefers dedicating<br />
time to the care of<br />
themselves at home.<br />
Beauty Cuddles becomes<br />
a line of “cuddling”<br />
products for home, as<br />
well as for salon use<br />
with an intensive action<br />
performed during the<br />
processing time. In salon,<br />
the product efficacy is<br />
strengthened by the<br />
skilful gestures and<br />
irreplaceable touch of<br />
professionals.<br />
Biotic Formulas<br />
The line dedicated to the<br />
protection of microbioma.<br />
These products offer<br />
a full range of pre and<br />
postbiotic treatments for<br />
the wellbeing of the scalp,<br />
face and hair microbiota.It<br />
is a line designed to take<br />
care of sensitive, impure,<br />
excessively dry skin.<br />
Super Drops<br />
The range consists of 3<br />
specific boosters, able to<br />
maximise the treatment.<br />
These super concentrated<br />
products, hence in drops,<br />
are designed to be used<br />
on their own, either on the<br />
face as beauty serums or<br />
on the hair as perfecting<br />
fluids, or blended with<br />
creams or masks to<br />
strengthen their specific<br />
action.<br />
Waterless Beauty<br />
These 2 products have<br />
been developed with<br />
anhydrous powder<br />
formulas that do not only<br />
reduce volume and weight<br />
in the transport phase,<br />
but they also ensure a<br />
concentrated action and<br />
thus a higher number of<br />
applications.<br />
Cool Beauty<br />
Clean formulations,<br />
ultra-green ingredients,<br />
respect for raw materials,<br />
waterless approach:<br />
thanks to Disruptive<br />
Cleanser, Hydra Sorbet,<br />
5 Prodigious Essence,<br />
Freshlift Eye Treatment,<br />
the brand has developed<br />
effective solutions to face<br />
the current challenges and<br />
help us save our planet.
TECNO ELETTRA<br />
YOUR HAIR-DRY<strong>IN</strong>G<br />
TECHNOLOGY<br />
OUR HISTORY:<br />
THE TRADITION OF HANDMADE PRODUCTS<br />
Tecno Elettra was founded in 1982, as an<br />
Italian manufacturer with the purpose of<br />
combining the tradition of hand-made products<br />
with large scale industrial production.<br />
This ambitious objective was achieved over<br />
time, with the drive for constant growth and<br />
development found in the determination<br />
and desire for continuous improvement, in<br />
a right mix of tradition, local culture, innovation<br />
research and quality.<br />
ABOUT US<br />
Company Name:<br />
Tecno Elettra Srl<br />
Company Address:<br />
Via Puglie, 10/12<br />
60030 Monsano (AN)<br />
Italy<br />
Tel. +39 0731 60 54 35<br />
Email: info@tecnoelettra.com<br />
/export@tecnoelettra.com<br />
Website:<br />
www.tecnoelettra.com<br />
Founded in:<br />
1982<br />
CEO:<br />
Mr. Gilberto Fava<br />
In the image above,<br />
Gilberto Fava,<br />
Tecno Elettra CEO.<br />
Main Export<br />
Destinations:<br />
Europe, Middle East<br />
and Central America<br />
OUR PRESENT:<br />
HANDMADE QUALITY FOR A GLOBAL MARKET<br />
Over time, new models were created with the<br />
help of an increasing amount of technology<br />
combined with the attention to the details<br />
characteristic of Italian workmanship and<br />
investments in Research and Development<br />
as well as Quality Control, together with numerous<br />
international certifications. All of<br />
this allowed Tecno Elettra to grow and consolidate<br />
its presence in several countries.<br />
Today, Tecno Elettra makes available a wide<br />
range of excellence products that have become<br />
renowned in the field of professional<br />
hairdryers, and with its 5 Product Lines and<br />
a comprehensive customer satisfaction policy,<br />
the company is able to meet the different<br />
needs of the market.
Tecno Elettra<br />
headquarters in<br />
Monsano, Italy.<br />
OUR APPROACH TO WORK:<br />
THE TRUST WE CREATE<br />
The purpose of Tecno Elettra is to strengthen<br />
and expand its distribution network, focusing<br />
on exclusive distributors/importers.<br />
Over the years, we chose to walk side by<br />
side with our clients and we selected companies<br />
interested in long-term relationships<br />
with exclusive agreements. These policies<br />
allowed Tecno Elettra to grow together with<br />
its customers and to make the TE brand a<br />
solid and reliable trademark.<br />
REASONS WHY<br />
More than 35 years of<br />
Italian manufacturing<br />
experience<br />
Exclusively professional<br />
products<br />
Complete production<br />
chain and internal R&D<br />
International profile<br />
together with innovation<br />
and tradition<br />
International quality<br />
certificates<br />
Worldwide presence<br />
Private label services<br />
STAR<br />
PRODUCTS<br />
Boss<br />
A powerhouse of styling<br />
performance. Its 2400-<br />
2500W for lightning-fast<br />
drying allow unmatched<br />
power and heat.<br />
Advanced features and<br />
premium components<br />
technology prevent any<br />
danger of overheating.<br />
All the products of the<br />
6000 line are the most<br />
powerful and bestselling.<br />
Celero<br />
Celero, latin word<br />
indicating speed/<br />
rapidity, it’s an<br />
hairdryer focused<br />
on the professional<br />
sector and is equipped<br />
with a PATENTED<br />
ACCESSORY that makes<br />
it possible to improve<br />
performance. Its 2200W<br />
of power unleash an<br />
ENERGY THAT CAN BE<br />
CHANNELLED<br />
TO THE CENTRE of the<br />
product, thanks to the<br />
patented application in<br />
the nozzle.
TECNO ELETTRA<br />
Malice New Product<br />
<strong>2022</strong><br />
Tecno Elettra continues<br />
with their innovations to<br />
benefit the hairdresser,<br />
always with the<br />
utmost respect for<br />
the environment, by<br />
presenting “MALICE”<br />
at Cosmoprof <strong>2022</strong>.<br />
Malice is a new<br />
professional appliance<br />
with ionic emission<br />
device, available in three<br />
very elegant colors:<br />
black soft touch, rose<br />
gold and champagne<br />
gold. The fashion colors<br />
<strong>2022</strong>. “We are proud<br />
to have created a hair<br />
dryer that is an ally of<br />
both the hairdresser and<br />
the environment” says<br />
the project manager.<br />
Its ac energy saving<br />
motor within the ionic<br />
generator ensure low<br />
consumption and top<br />
performance.<br />
“Malice” is a shrewd,<br />
graceful and smart hair<br />
dryer. He knows the<br />
tricks and secrets of the<br />
job and works side by<br />
side with the hairstylist<br />
to guarantee a perfect<br />
and fast coiffure.<br />
Its 2200W of ionic<br />
power unleash an<br />
energy that provide<br />
an intense blast of<br />
air, so the hairdresser<br />
spends less time drying<br />
hair, which adds up to<br />
savings in terms time<br />
and consumptions:<br />
another reward for<br />
both your wallet and<br />
for the environment.<br />
Furthermore, the central<br />
position of the buttons<br />
and the lightweight<br />
make it easy to use for<br />
right and left - handed<br />
users.<br />
OUR FOCUS:<br />
CUSTOMIZATION<br />
All Tecno Elettra products can be customized<br />
according to the customer’s needs; it is<br />
therefore possible to design and create a<br />
specially made product focusing the attention<br />
on a personalized marketing, with the aim<br />
to target the market segment identified by<br />
the Customer. Customization can refer just<br />
to graphics and aesthetics by adding the<br />
customer’s logo on the product, but it can<br />
also involve inner components, in order<br />
to satisfy the end user requests. During<br />
the customization process, it is of utmost<br />
importance to remember that the specific<br />
needs of the Customers are the basis on<br />
which a new product is shaped out of an<br />
already existing one from Tecno Elettra’s<br />
range. This generates a constant interaction<br />
among Tecno Elettra, Customer, market<br />
demands and development of a new brand.
TR<strong>IN</strong>ITY<br />
QUALITY AND A<br />
PASSION FOR PEOPLE<br />
Trinity haircare finds its origin in Switzerland.<br />
The company is proud to be Swiss and to be<br />
able to show some of the typical features<br />
Switzerland is known for across the world,<br />
such as superior quality products, clean, modern<br />
and functional design and strong focus<br />
on environment, nature and people. With an<br />
international team of professionals with their<br />
own specialist skills and experience, the<br />
company tries to incorporate its Swiss roots<br />
and Swiss characteristics into every project,<br />
product and activity, from Research and Development<br />
to packaging, through the quality<br />
and functionality of all their products. One of<br />
the main endeavours of the company is to<br />
represent a complete and consistent Swiss<br />
identity, by being loyal to its values and principles.<br />
However, it shows the same great respect<br />
for its suppliers’, distributors’, partner<br />
salons’ and customers’ identity, because the<br />
main focus of this brand is on people.<br />
SWISS IDENTITY<br />
The brand was established in 2007 and immediately<br />
achieved resounding success in<br />
Germany, Austria and Switzerland. Thanks<br />
to the outstanding quality of the product line<br />
and the company attendance at international<br />
conventions and shows, European markets<br />
soon noticed the young and creative haircare<br />
brand.<br />
Started as a Swiss based R&D laboratory, the<br />
company established a 40,000 sqm logistic<br />
location at the latest standard managed with<br />
SAP software in the south of Germany. Additionally,<br />
the Marketing Department teamed<br />
up with international colleagues from Germany<br />
and Holland. This skilful and creative<br />
crew focused on one mission: positioning Trinity<br />
haircare broadly in medium and high-end<br />
salons in Europe and worldwide. In order to<br />
achieve this, the brand chose a communication<br />
strategy in modern social media, but also<br />
ABOUT US<br />
Company Name:<br />
Trinity haircare AG<br />
Company Address:<br />
Rorschacher Str. 150<br />
9000 St. Gallen<br />
Switzerland<br />
Tel.+41 (0) 71 351 74 - 66<br />
Fax +41 (0) 71 351 74 - 68<br />
Website:<br />
www.trinity-haircare.com<br />
www.tailorsgrooming.com<br />
President:<br />
Robin Schenke<br />
Main Brands:<br />
Trinity haircare – Tailor’s<br />
Grooming<br />
Main Export Destinations:<br />
Germany, Holland, Belgium,<br />
Greece, France, Russia,<br />
Portugal, Czech Republic,<br />
Slovakia, Slovenia, Serbia<br />
and Austria<br />
Left, President<br />
Robin Schenke.
In this page, Trinity hairstyling images and<br />
some events attended by the Company.<br />
REASONS WHY<br />
in traditional channels, by sponsoring some<br />
television formats and a number of sports<br />
events and teams. A great achievement for<br />
the development of the brand was the recruitment<br />
of Robin Schenke. At the beginning the<br />
experienced sales professional took on the<br />
position of Export Manager but quickly moved<br />
to a higher level. He took on the company management,<br />
successfully introduced it in more<br />
than 20 countries and made it a well-known<br />
and respected brand in the professional haircare<br />
market worldwide. Charity is an utmost<br />
concern for Trinity, which supports a variety of<br />
projects in the fight against cancer. The company<br />
is also concerned with environmental<br />
protection, sustainability of all materials and<br />
production processes and the continual professional<br />
development of the haircare professionals.<br />
The Trinity’s European Artistic team<br />
has enhanced the educational expertise of<br />
the brand. This group of hair artists who come<br />
from different European countries is responsible<br />
for the development of trend-setting collections,<br />
techniques and products, but most<br />
of all the perfect training for clients in all the<br />
markets where the brand is active.<br />
Passionate, individual,<br />
friendly service<br />
Swiss Quality Products<br />
100% salon exclusive – more<br />
than an empty promise<br />
The colour experts<br />
High profile Research and<br />
Development<br />
Full range of products –<br />
everything a salon needs<br />
Appealing Trend Collections<br />
twice a year<br />
Trinity Trophy – Challenge for<br />
your creativity
TR<strong>IN</strong>ITY<br />
VISION, MISSION & STRATEGY<br />
Trinity vision is to become one of the leading<br />
brands in today’s professional haircare market,<br />
not in terms of size or turnover, but in terms<br />
of brand recognition, brand awareness, and<br />
most importantly brand value. The company’s<br />
greatest ambition is to be one of the most wellknown<br />
and respected brands in the professional<br />
haircare market worldwide. Trinity's mission is<br />
to sell and promote 100% Swiss salon exclusive<br />
premium quality products in today’s professional<br />
haircare market, with a personal touch and<br />
with a clear focus on education, training and<br />
support, to foster partner salons’ success<br />
and constant growth. Trinity strategy is to<br />
create a strong and cooperative network of<br />
suppliers and distributors who understand, live<br />
and foster the Trinity vision and mission and are<br />
in line with the company policy and values. This<br />
Trinity global network should promote the Trinity<br />
brand and distribute its products by supporting<br />
partner salons.<br />
STAR<br />
PRODUCTS<br />
VDT Cream Hair Colour<br />
140 shades for intense,<br />
brilliant and long-lasting<br />
results with the key<br />
ingredient Vibrant Care<br />
Complex with Jojoba oil,<br />
beeswax, pomegranate<br />
core oil, linoleic acid<br />
and the pigment-booster<br />
Pyrazol for perfect<br />
coverage while protecting<br />
hair and scalp.<br />
Tailor’s Clay<br />
Strong hold and matte<br />
finish for every type of<br />
hair. This unique styling<br />
tool with bamboo extract<br />
and silica is the one<br />
and only real clay. Its<br />
stunning creamy texture<br />
gives firm hold, form and<br />
texture. Perfect for short<br />
cuts and for everybody<br />
who likes a natural and<br />
strong look.<br />
One12 multi-action<br />
spray<br />
12 benefits in only one<br />
product: nourishes,<br />
detangles, eliminates<br />
frizz, acts anti-static,<br />
protects the colour,<br />
adds volume, seals<br />
cuticles, protects from<br />
environmental stress,<br />
seals ends, reduces<br />
blow-drying time, hinders<br />
cellular ageing and<br />
leaves hair brilliant and<br />
shiny. Contains a blend<br />
of precious natural Argan<br />
oil, Macadamia oil and<br />
Nyamplung oil.
RAWMANTIC<br />
The latest Trend Collection of TR<strong>IN</strong>ITY haircare Fall & Winter 2017/18<br />
TR<strong>IN</strong>ITY haircare AG<br />
Rorschacherstrasse 150-152<br />
CH-9000 St. Gallen<br />
Tel. +41 (0) 71 351 74 - 66<br />
office@trinity-haircare.com<br />
www.trinity-haircare.com
102<br />
COUNTRIES WE DO<br />
BUS<strong>IN</strong>ESS WITH<br />
DOMESTIC SALES<br />
33+ MANAGERS<br />
THE WORLD’S LARGEST<br />
OUR HAIRCARE PORTFOLIO<br />
THE KIRSCHNER GROUP<br />
28328 Constellation Road<br />
Valencia, CA CA 91355, USA<br />
intlsupport@kirschnergroup.com<br />
www.kirschnergroup.com<br />
+1-661-257-6260
<strong>IN</strong>TERNATIONAL SALES<br />
YEARS OF<br />
25+ REPRESENTATIVES<br />
EXPERIENCE<br />
35+<br />
BEAUTY SALES ORGANIZATION<br />
WHO WE ARE<br />
The Kirschner Group, Inc. is is a a professional<br />
sales organization with over 35 35 years of of<br />
experience growing America’s leading,<br />
professional beauty brands.<br />
We We are are the the only sales organization in in the the<br />
professional beauty industry to to service<br />
all all 50 50 states, Canada, and the the entire<br />
international marketplace with strategically<br />
placed Reps covering all all continents.<br />
WHAT WE DO<br />
The Kirschner Group, Inc. connects our brands to to the the right<br />
international distributor and retailer, then manages the the business<br />
relationship on on a a day-to-day basis, to to ensure our customers<br />
are are getting the the right support they need for for brand growth.<br />
WHERE WE SELL<br />
Hair / / Nail / / Esthetic Professional Distributors I Ethnic I Distributors<br />
Barber Distributors I Chain I Salons I Prestige I / / Department Stores<br />
Beauty Retailers I E-Commerce I I TV I TV Shopping Network<br />
OUR SK<strong>IN</strong> AND BEAUTY PORTFOLIO<br />
The Kirschner Group, Inc.<br />
tkg.beauty
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F +39 02 795 036<br />
international@cosmoprof.it<br />
MARKET<strong>IN</strong>G AND PROMOTION<br />
BolognaFiere Cosmoprof S.p.a.<br />
Milan, Italy<br />
P +39 02 796 420<br />
F +39 02 795 036<br />
info@cosmoprof.it<br />
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