BEST IN EXPORT 2022

AN EXCLUSIVE 

SELECTION 

OF THE BEST 

HAIR PRODUCTS 

FOR LEADING 

DISTRIBUTORS 

esteticaexport.com

HAIR & BEAUTY INDUSTRY 

EXCEEDS PRE-PANDEMIC LEVELS 

This new issue of Best in Export comes at the beginning of an Autumn 

that is full of optimism - for our industry at least. We are seeing a rich 

menu of activities, proposals and product launches. These are running 

alongside hugely positive interactions between brands and distributors, 

as well as all the successful exhibitions and trade fairs which have 

attracted professionals from all over the world. Our industry is enjoying 

an atmosphere of hope and goodwill in which to embrace any business 

challenges that may come our way. 

Paolo Maggi 

Editor in Chief 

EsteticaExport.com 

According to a report by Cosmetica Italia, the Italian cosmetics sector 

is now exceeding 2019 pre-pandemic levels by 8.3%. The same upward 

trend is being shared by many other major manufacturing countries, 

especially in Europe and North America. This also bodes well for the second semester of 2022 and into 2023, 

when, despite inflationary and geopolitical uncertainties, a significant increase is also expected, even compared 

to this year. 

But our troubles are not over. Although the forecast for manufacturing growth is forecast to grow by around 3 - 4% 

in 2022 and 2023, inflation is projected to reach 8%. The only way to counterbalance the impact of inflation is 

to maintain steady and strong growth. Fortunately, hair & beauty industry numbers are expected to be very good 

across most of the main manufacturing countries, closing the year with two-digit growth when compared to 2021. 

The most significant contribution to this perplexing yet very welcome growth is thanks to exports. These are 

also seeing double-digit growth in 2022 and are expected to continue into 2023 at a similar rate. The best 

market for exports of hair & beauty products have proven to be the mature markets in Europe and North America. 

It’s also worth mentioning the quite surprisingly strong rebound of China this year, where imports have almost 

doubled. Good performance has also been experienced in the Middle East, while in 2023 we can expect great 

export performances in other areas of the world such as the Far East, Central Asia and Africa. 

This encouraging scenario is even more valuable given the impact of the increase in energy costs. It has 

already reached 330%, with the industry being forced to absorb much increase and very little of it being loaded 

onto the bills of the end consumer. The unshakeable resilience of our industry is confirmed by its ability to 

maintain a stable number of employees in the supply chain, as well as in its determination to keep on investing 

in the future. 

Make no mistake, the fight is not over – it has probably only just begun. Many more challenges are appearing on 

the horizon, such as the possible excess of monetary restrictions, an increasing risk of falling into recession, the 

escalation of the conflict in Ukraine and political tensions which exist in some countries. Nevertheless, we can 

feel confident that our industry will be able to apply all the correct countermeasures to survive and thrive. 

i 

PUBLISHER AND MANAGING DIRECTOR: Roberto Pissimiglia 

EDITOR IN CHIEF ESTETICA EXPORT: Paolo Maggi 

EXPORT BUSINESS DEVELOPMENT MANAGER: 

Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it 

CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it 

EDITORIAL STAFF: Glorianna Vaschetto, Marie Scarano, Gary Kelly 

DIGITAL: Alessandro Zanetti 

Advertising Head Office: Via Cavour, 50, 10123 Torino (Italy) 

Tel.: +39 011 83921111 - Fax: +39 011 812 56 61 

ONLINE 

business@esteticaexport.com - pec@pec.estetica.it - www.esteticaexport.com 

PRINTED IN ITALY. Registration n. 435 of 

7.4.49, Turin Law Court. All rights reserved. 

Reproduction in whole or in part of texts or 

photography is prohibited. Manuscripts, 

photographs and art are selected at the 

discretion of the publi sher free of charge 

(advertising exclu ded). Whether published 

or not, no material will be returned and 

remains the property of the publishing house, 

which may make use of it as seen fit. This may 

include the withdrawal of publication rights 

to other publishing houses. Estetica requires 

exclusive publication rights in the hairdressing 

sector for all photography submitted which 

must not therefore be offered for publication 

to other magazines in the hairdressing trade 

or industry. 

Updated version October 2022

ALTER EGO 

ITALY 

BEAUTY AND 

KINDNESS 

OUR HISTORY 

With 33 years under the leadership of 

Pegorin’s Family, 1988 sees sons Gianni 

and Federico bring to life, Alter Ego Italy, 

what is today recognized as one of the 

most important brand of the AGF88 Group. 

Distributed in more than 60 countries all over 

the world, in these past three decades, the 

brand has earned a reputation for innovation 

and product excellence. A passion for quality 

and attention to detail, “down to the last 

drop”, along with values continually passed 

through the generations for work, classic 

beauty and family! Our mission is to develop 

ABOUT US 

Company Name: 

Pettenon Cosmetics 

S.p.A SB 

A group company of 

Agf88 Holding 

Company Address: 

via del Palù 7/d 

35018 San Martino 

di Lupari (PD) - Italy 

Website: 

www.alteregoitaly.com 

Founded in: 

1946 

Main Brands: 

Shapego, Shewonder, 

Blondego, Egobod, Urban 

Proof, Technofruit Color, 

MyColor, Fast Color 10 

Main Export Destinations: 

North and South America, 

All European Countries, North 

Africa, Middle East, Australia 

high quality cosmetic products for the 

professional haircare world that blend together 

effectiveness and kindness, performance and 

sustainability. For a contemporary target that 

demands top performance in protecting the 

environment, hair and skin. 

THE BRAND ESSENCE 

One of the Latin translations for the words 

‘Alter Ego’ is ‘your trusted friend’ and Alter 

Ego Italy has been the trusted friend of salon 

professionals for over 30 years worldwide. 

Another translation is ‘the other you’ or 

“your best soul mate” and this duality is 

represented by the brand payoff that is 

“Beauty and Kindness”: on one hand the 

brand talks about Beauty as its core business, 

on the other hand about Kindness as respect 

for what is precious for us. Alter Ego Italy has 

a clear commitment in being a sustainable 

brand in everything it does and, indeed, 

joined the AGF88 Group in its “Water Save 

Campaign” knowing the importance of water 

saving, looking for a better future. 

ALTER EGO ITALY EDUCATIONAL PROGRAM: 

it offers a complete range of workshops 

designed to build a core foundation of 

knowledge and technical skills. The in-salon 

program brings custom-made classes adapted 

to the needs of each team. The Alter Ego 

Italy education team is built on established 

industry leaders in coloring, cutting and 

styling. Thanks to our SALON EXPANSION 

program, Alter Ego Italy offers each salon the 

opportunity to choose the marketing program 

best suited to their specific needs.

REASONS WHY 

Family owned company since 1988 

Made in Italy 

Innovation in products 

Beauty and Kindness 

as brand philosophy 

Salon exclusive 

Complete portfolio of 

professional products 

Perfect balance between 

science and nature 

Ongoing inspiration and Education 

International distribution 

Customized marketing solutions 

STAR 

PRODUCTS 

Around the concept of 

beauty, Alter Ego Italy has 

developed a complete 

portfolio of professional 

products dedicated to 

hair color, shape, care 

and styling. 

TECHNICAL PRODUCTS: 

TECHNOFRUIT COLOR, MY 

COLOR, BLONDEGO, JUST 

COLOR, PASSION COLOR 

MASK, FAST COLOR 10, 

SHAPEGO, EGOBOND 

A wide technical portfolio 

covering all hairdressing 

needs: next generation 

formulae (PPD FREE), 

reduced use of 

packaging (no plastic 

film), incredible lasting 

brilliance, an infinite 

palette of “creative 

nuances, high 

performance delivery 

systems and new 

techno-logies to reduce 

the consumption of 

water. 

CARE PRODUCTS: 

SHEWONDER, URBAN 

PROOF 

Products with natural 

derived ingredients, 

without sulfates, 

parabens, petrolatum, 

highly biodegradable 

formulas, tested for 

nichel, chrome, cobalt 

and dermatologist, 

recycled PET packaging 

(conformed with food 

contact – FDA approved), 

FSC paper.

ARTAV 

AUSTRALIAN MADE HAIR & 

BEAUTY FOR OVER 65 YEARS 

THE LEGACY CONTINUES 

From its inception as Arturo Taverna’s 

market leading salons in Adelaide SA, to 

the established manufacturer and supplier 

of quality professional haircare and beauty 

products that it is known for today, Artav 

Australia continues to honour Arturo Taverna’s 

mission, manufacturing professional haircare 

and beauty products, to a consistently high 

standard, while following a natural approach, 

with a strong sustainability commitment. 

Natural Look Australia is Artav Australia’s 

most influential brand and represents the 

best of its mission; to deliver the purest, highquality 

products, to be environmentally safe 

and cruelty free, at competitive prices, globally. 

The comprehensive Natural Look Brand 

encompasses, Haircare, Styling, Spray Tanning, 

Skincare, Body Care, Depilatory Waxing and Pre 

& Post Depilatory Lotions, Manicure, Pedicure, 

Paraffin Treatments and Massage Oils. 

Artav Australia’s passion and dedication 

is to create product ranges with naturally 

derived bases, that deliver quality hair care 

ABOUT US 

Company Name: Artav Australia 


575 South Road, Regency Park, 

SA 5010 

Website: 

www.naturallook.com.au 

E-mail: andrew@artav.com.au 

Founded in: 

1960 

Our founder: 

Arturo Taverna 

Directors: 

Andrew Taverna 

Anthony Taverna 

Main Brands: 

Natural Look, Luminart 


New Zealand, Korea, Hong Kong, 

Singapore, Taiwan, Indonesia, Philippines 

Future Export Destinations: 

Asia, Middle East, Russia, UK, Germany 

Above, the Artav Australia production plant and offices. Below: three generations 

of Taverna men, L-R Andrew with son, founder Arturo, and Anthony

and beauty solutions, while providing the 

best service and support for salons, clients 

and businesses. An integral component of 

this process includes a global network of 

distributors based over 20 countries. 

Artav Australia is committed to being aware 

of their effect on the environment and is 

constantly seeking options for reducing 

potential impact. As members of the Australian 

Packaging Covenant (APC) they have joined 

forces with Governments and industry to 

further advance the sustainable design, use 

and recovery of packaging. Moreover, Artav 

Australia uses natural, organic, plant based 

and Certified Organic ingredients, that are 

sustainably farmed and sourced. 

Artav Australia has continued to remain 

a proudly Australian, Family Owned and 

Run Company and continues to expand its 

Adelaide-based business. Over 1,000 Hair & 

Beauty Products are developed and tested on 

South Australian shores by an interdisciplinary 

team of professionals, including in-house and 

associated Hairdressers, Beauty Therapists 

and Chemists, proudly supporting Australian 

employment and local economy. 

REASONS WHY 

Australian Made 

Family-owned and run 

Over 60 years of knowledge and 

experience in the hair industry 

Products formulated by 

hairdressers for hairdressers 

Committed to sustainability 

Natural, organic, plant based 

and Certified Organic ingredients 

Australian Packaging Covenant 

(APC) Member 

Private Label Services 

Distributors in over 20 countries 

Vegan-friendly, cruelty-free 

Australian high quality standard

ARTAV 

LUMINART 

Over 65 Years of Hair and Beauty industry 

knowledge and experience have culminated 

in the creation that is Luminart Professional 

Colour Cream. Rich, long-lasting, dependable 

colours formulated using a unique illuminating 

cream with Micro-Pigment Technology to 

provide maximum colour-pigment absorbency, 

resulting in flawless coverage and vibrant 

intensity. Modern technology combined with 

protective and conditioning, Natural, Organic, 

Vegan Friendly ingredients, to create longlasting 

colours, while also maintaining and 

building healthy strong hair. 

COLOURART 

ColourArt locks in professional colour for 

brilliant long-lasting results. 

The ColourArt range is specially designed 

with biodegradable formulas and naturally 

derived ingredients; including Papaya Extract, 

Coconut Oil and Kakadu Plum- to help 

maintain the vibrancy of professional hair 

colour and reduce colour fade from the sun, 

thermal styling and environmental influences. 

STAR PRODUCTS 

ColourArt 

Maximum Colour Life 

Specially designed with 

biodegradable formulas 

and naturally derived 

ingredients - including 

Papaya Extract, Coconut 

Oil and Kakadu Plummaintains 

the vibrancy 

of your professional 

colour and reduces 

colour fade from the 

sun, thermal styling 

and environmental 

influences. 

NaturalSpa 

Australian Nature Inspired 

Body Treatments 

A complete body 

care range of natural 

products: formulated with 

AUSTRALIAN BLEND 5 

NATIVES, an exclusive 

selection of our five 

favourite vitamin rich and 

antioxidant Australian 

Native Ingredients: 

Quandong, Kakadu Plum, 

Desert Lime, Lilly Pilly & 

Wattleseed, containing a 

high content of Vitamin C 

& fruit acids making it an 

excellent promoter of the 

production of collagen & 

elastin in the skin. 

Silver Screen 

Ice Blonde Repair Serum 

Exclusively formulated 

with Organic Argan Oil 

and Australian Lilly 

Pilly Extract, rich in 

Antioxidants, Essential 

Fatty Acids and Vitamins 

A, C & E to lock in 

moisture and repair 

damaged hair, while 

protecting it from future 

damage. Formulated with 

the same Violet/Blue 

Pigments showcased 

in all Silver Screen 

products, when used 

in conjunction with the 

complete range, will help 

correct brassy, yellow 

tones in Blonde, Grey 

or Bleached hair. Colour 

Safe Formulation with UV 

Protection.

MADE IN AUSTRALIA | NATURALLOOK.COM.AU | INFO@NATURALLOOK.COM.AU | +61 8 8300 1999 | 

NATURAL LOOK AUSTRALIA

ARTÉGO 

MAKE THE DIFFERENCE, 

WITH CARE. ALWAYS 

A PEOPLE STORY THAT HAS BEEN GROWING 

SINCE 1998 

Solid, fresh, dynamic, passionate: our growth 

is fertilized by the love for our clients, since 

Artègo has always meant quality, formulative 

innovation and the highest performance of 

products and services and our customers 

have rewarded us. An endless Passion for our 

journey through Beauty. 

THE BEAUTY JOURNEY 

We will not talk about our products, but 

about our attitude and perspective, about our 

commitment to make the salon grow healthy 

and dynamic in an increasingly competitive 

environment and we focus on our clients and 

their salons. We would like to share our beauty 

journey taking you into the golden rectangle 

ABOUT US 

Company Name: 

Unicompany S.p.A 


Via Pontina Vecchia km 33,600 

00040 Ardea (RM) - Italy 

Website: 

www.myartego.com 

Founded in: 

1998 

CEO | Founder: 

Mr. Francesco Bandiera 

Main Brands: 

Artègo 


Europa, North America, Middle East, 

North Africa, Oceania 

of our logo – our world in a nutshell that with 

its simplicity and cheerfulfineness, represents 

and encompasses all our values, for our 

customers. 

CARE FOR BEAUTY IS OUR ANSWER 

Think about the best things in life: art, 

nature, music, haute couture, books, movies, 

theatres... Beautiful things reveal the Care, the 

talent and the passion of who created them. 

Care is our pivotal value, quality and beauty 

revolve around it. It is the expression of a 

desire and a vision of the world that we put 

into our products and services, in the salon 

as a place of hospitality and professionalism. 

We think that without care, love, passion and 

knowledge it is not possible to create beauty. 

We think that Care, respect and health are 

the fundamental conditions to make the hair 

beautiful and achieve the best performances. 

Our mission is: wellbeing, life, self-esteem, 

beauty enhancement through Care.

OUR MARKETS 

We sell thoughout importers and distributors 

in more than 40 foreign markets: EU, North 

America, Australia, Turkey, South Africa and 

Marocco, alongside the best middle-east 

markets. We have a strong interest in the North 

American market and we look at emerging 

markets such as Central and Southern 

American ones as well. We are travelers: 

beauty is our journey, and the journey itself is 

our destination. We're moved by the yearn for 

constantly exploring and interpreting its mood 

with ideas, products, styles and places. With 

Care, passion and professionalism. 

OUR DRIVERS 

• REASEARCH AND INNOVATION are a constant 

for us, not only in the formulations, but in 

shapes, colors, materials. 

• TRAINING GUARANTEES THAT KNOWLEDGE 

is shared, thus contributing to the professional 

and business growth of the salon. 

• EXCELLENT PARTNERSHIP Since we choose 

the best, in every area of our activity. 

We develop our “modus operandi” with research 

institutes, best suppliers, professionals, high 

level consultants that best interpret our needs 

and those of our Customers. 

• SOCIAL RESPONSABILITY Because the 

company is not a machine, but has a leading 

role in society. 

It creates job opportunities, social growth 

and has a positive impact on the surrounding 

community and environment. 

It is a stimulus and a commitment to protect 

Beauty in all its expressions, from natural 

places to ancient residences, to the arts 

and the artifacts which mark the history and 

spirit of our beautiful country. Actions that 

express our belief: companies can go further, 

supporting projects and community initiatives. 

One of our important initiative is supporting 

FAI “Fondo Ambiente italiano” (Environmental 

Italian Fund). As a Golden Membership Donor, 

it fulfills our spirit, our vision, our Care For 

Beauty belief. It represents an incentive for 

REASONS WHY 

CARE FOR BEAUTY, ALWAYS 

FOR ALL OF US at Artègo, taking 

care is a profound beauty gesture, 

and every form of beauty reveal 

PASSION, TALENT and GRATITUDE 

towards the world of those who 

shaped it. Our claim, ‘CARE FOR 

BEAUTY’ is the expression of 

a desire and of a vision of the 

world we want to bring back up 

in our ideas and in our projects 

FOR THE SALON because it is a 

place of hospitality and professional 

growth. And outside, in people’s 

imaginations. We like the idea 

of you sharing it with us, feeling 

like a part of this journey 

us, a commitment to safeguard beauty in all 

its shapes; we do not only ideally share this 

belief, but we support it with projects and 

concrete actions.

ARTÉGO 

STAR PRODUCTS 

Beauty Fusion 

Phyto-tech color, up to 

99% organic natural 

ingredients. One line 

for many services. 

Extraordinary, modern, 

ground-breaking 

collection made of 63 

oil color shades mixable 

among them. All the line 

is completely FREE of 

COCAMIDE DEA, MEA 

and ADDED ALCOHOLS, 

replaced in the 

formulation by natural 

components, among 

which 100% Organic 

Zemea®, for a silky and 

soft final hair texture. 

No PPD or RESORCINOL 

added to the formula. 

Lola 

your Beauty Color Mask. 

It is simple, quick, 

pleasantly scented, 

nourishing and 

illuminating. With LOLA 

the hair will shine of a 

new light, for a sparkling 

beneficial from both a 

visual and a tactile point 

of view. For shiny and 

silky hair. 8 Wonderful 

Shades with: Vegetable 

Collagen (strengthening 

and restructuring effect), 

Hemp Oil (it revitalizes 

the hair and makes it 

radiant), Jojoba Esters 

(to improve the quality 

of the hair, replumping 

it) and Vegetable 

Glycerol (to hydrate and 

seal the hair). 

Touch Beauty 

Movement 

Touch is a line of 

products designed 

to combine creativity, 

innovation and beauty. 

Thermo Shimmer 

(care and protection) 

Two-phase spray, with 

medium strong hold 

and Brazilian Clay. It 

gives the hair texture 

and volume. For matt 

textures and a mediumstrong 

hold, for flexible 

styles. 

New Good Society 

Metropolitan Greenery 

A complete, dynamic, 

lifestyle line that 

makes you smile with 

results, wellbeing, hair 

beauty and captivating 

fragrances, to transform 

the hair instantly making 

it wonderful. A new way 

to live Beauty, through 

6 families, inside and 

outside the salon, with 

people: they are their 

beauty accomplice, 

they smile with them 

and spread wellbeing 

all over. A line of 

metropolitan wellbeing 

with: micellar base for 

all shampoos, contrast 

to urban pollution and 

‘WOW EFFECT’. LOLA is 

perfect to: boost your 

color and make it shine; 

refresh your color and 

make it uniform; correct 

or reduce undesired 

effects. LOLA has a 

natural reviving and 

illuminating effect on 

the hair color, and its 

action will prove to be 

thermal protective and 

sealing action, with 

Veneto Green Walnuts. 

Extra thin spray, for 

shiny and protected hair, 

without adding weight. 

For an illuminating, 

sealing and glitter effect 

Be Matt (beauty 

enhancer): professional 

matt effect wax with 

blue light, 27 natural 

and botanical active 

ingredients and advanced 

formulative technologies, 

biodegradable up to 

93.5%. 

Discover more about 

the families on 

www.myartego.com 

and on Artègo official 

social media channels.

MAKE THE DIFFERENCE, WITH CARE. 

Always. 

MAKE THE DIFFERENCE, 

with Care. Always.

ASTRI 

BIOBOTANIC CARE 

PROGRESS AND 

WELLNESS 

IFounded out of a new professional standard 

based on trust, quality, sustainability and 

ethics, Astri, was created in 2019 and 

specialises in certified organic professional 

hair products. The company responds to the 

ever-increasing demand for products with a 

strong natural imprint. 

THE ASTRI PHILOSOPHY 

Astri was founded as a start-up in Turin in 

2019 with the aim of revolutionising the 

world of cosmetics. Performance marketing 

and customer relationship management are 

fundamental to the brand, as well as having a 

Salon Expert Team to assist the sales network 

in the delicate process of selling to the 

hairdresser. Astri has called this evolutionary 

process “Progress and Wellness”. 

BIOBOTANIC CARE is quite simply the natural 

answer for all those looking for consistency 

and quality in hair products through the use 

ABOUT US 

Company Name: 

Astri Italia 


Biobotanic Care 

Via Magellano,21 - 10090 Bruino (TO) - Italy 

Phone: + 39 011 19039878 

Email: info@astri-italia.com 

info@biobotanic-care.com 

Website: 

www.biobotanic-care.com 

Founded in: 

2019 

Number of employees: 

10 

Ceo: 

Mr Stefano Rizzo 

Export Manager: 

Mr Franco Portelli 

Head Marketing & Corporate Communication: 

Ms Zaira Leone 

Main Brands: 

Biobotanic Care, Purify Color, Hairstore Organic Salon 


France, Germany, Northern Europe, United States 

BOARD OF DIRECTORS 

Top right: CEO Stefano Rizzo, 

President of BIOBOTANIC 

CARE; bottom: Export 

Manager Franco Portelli, next 

to Marketing Communication 

Manager Zaira Leone.

REASONS WHY 

Casual but not too much, 

careful but never fussy: this is 

Nouvelle Vague Hair Collection 

by BIOBOTANIC CARE, inspired 

by French coiffure, with colour 

effects that are easy to wear, 

but never left to chance. 

100% Italian products; natural & 

cruelty free 

Sustainable, certified production 

processes 

Biologically certified formulas 

INCI recognised ingredients 

Tailormade Training 

Eco-sustainable packaging 

Recycled packaging 

High efficiency and tolerability 

of certified raw materials, 100% Italian with 

recyclable packaging, the range combines the 

three fundamental aspects of sustainability, 

effectiveness and commitment. As well as for 

its environmental credentials, BIOBOTANIC 

CARE is also distinguished from other Italian 

and foreign competitors by the fact that 

it is not distributed online but directly to 

the customer through its highly skilled and 

knowledgeable sales team. 

Astri is currently working on the consolidation 

of a new franchising concept that expresses 

all-round corporate coherence, while Hair 

Store Organic Salon represents a totally 

organic idea in salon furnishings. 

Astri constantly makes use of a research 

and development laboratory that works in 

synergy with both professionals and the 

most advanced institutes of cosmetology and 

trichology. This is to develop products that 

respect the skin and the structural integrity 

of the hair; allowing the hairdresser to obtain 

a winning balance between beauty, optimal 

performance and guaranteed results.

BIOBOTANIC CARE 

STAR 

PRODUCTS 

Natural and certified ingredients. Recyclable 

packaging. BIOBOTANIC CARE product are 

synonymous with 100% Made in Italy ecosustainability; 

they do not contain parabens, 

silicones or artificial colours and derivatives. 

They do not cause sensitivity; they are designed 

to be used in synergy with each other in order 

to create a wide range of Mindfulness Rituals 

for well-being in your salon. 

POMODORO 

An anti-aging, luxury 

beauty ritual for skin 

and hair; completely 

organic with targeted 

active ingredients. 

The feel-good solution 

to give new life to hair; 

regenerating cells to 

prevent ageing, while 

restoring the skin's 

water balance thanks 

to the presence of 

Hydropom. This is a 

substance with a high 

antioxidant potency, 

capable of providing 

immediate protection 

through an exclusive 

hair lifting treatment. 

PURIFY COLOR Plus 

This is a permanent 

and demi-permanent 

oil colouring system, 

free from ammonia and 

paraphenylenediamine. 

It allows for a pleasant 

and odourless 

application process, 

combining both 

technology and ecology. 

Innovative and delicate 

thanks to the presence 

of precious protective 

organic ingredients: 

Mosqueta Rose oil, 

Argan oil, Thermal 

water, Macadamia oil 

and Aloe Vera. Purify 

Color represents a new 

concept for experiencing 

salon colour; designed 

and formulated to 

guarantee total coverage 

and perfect lightening. 

BIOHEALTH | BEAUTY 

SHAMPOO 

A highly personalised 

prevention system that 

gently helps to create 

an optimal condition 

of well-being for the 

skin by responding to 

the specific needs of 

individual customers. 

This shampoo contains 

organic ingredients: 

horse chestnut, 

hypericum, lemon balm, 

sage, wheat and grape 

extract. These are 

adapted to the to the 

needs of each by adding 

1 or more Essential 

Mixes: alcohol-based 

solutions containing 

pure essential oils with 

specific functions that 

are activated during the 

cleansing process, thus 

providing a bespoke 

shampoo for that sensory 

experience both at home 

and in the salon.

BAREX 

ITALIANA 

PASSION 

FOR BEAUTY 

Established in 1967, Barex is a brand created 

by experts who fully understand the needs 

of consumers and professionals in the hair 

industry, as well as the requirements of exclusive 

retailers and distributors around the world. 

Barex Italiana offers 6 complete and 

comprehensive ranges of haircare products, 

each designed and produced in Italy. Featuring 

the finest natural ingredients available, 

exquisite packaging, stunning marketing, and 

merchandising material. 

OUR HAIRCARE PRODUCTS 

JOC 

Acronym of “Joy of Care”, JOC is a 100% 

Vegan professional treatment program for 

scalp care, hair care, colouring, permanent 

products, as well as styling. A smart and 

complete brand with the ability to combine 

products of various lines to create customized 

services with endless opportunities. 

OLIOSETA ORO DEL MAROCCO 

Olioseta Oro del Marocco is the professional 

haircare line designed with two incredible 

beauty oils that create a real nectar for the 

beauty and health of hair. A complete range of 

treatments, styling and coloring products that 

care for the hair day after day and support 

the hairdresser by providing sophisticated insalon 

services. 

ABOUT US 

Company Name: 

Barex Italiana 


Via Grazia 11, 40069 

Zola Predosa (BO) - Italy 

Tel. +39 051 751554 

Email: exportmanager@barex.it 

exportaccount@barex.it 

Website: 

www.barex.it 

Founded in: 

1967 

CEO: 

Carlo Baiesi 


25 

Main brands: 

JOC, Olioseta, Superplex, 

Permesse, Contempora 


Japan, Eastern Europe, USA

Performance, 

quality and 

creativity have 

always been the 

guiding light of 

our research. 

REASONS WHY 

A complete range of 

exquisitely packaged, 

world-class haircare 

products “Made in Italy” 

and developed in our own 

laboratories with 55 

years of experience 

A creative team of 

international stylists 

and educators to provide 

technical support 

Our ranges include 

professional sizes for salon 

and sizes tailored to the 

needs of consumers 

Full support of a highlysuccessful 

company with 

an unquestionable reputation 

for loyalty and integrity 

OLIOSETA ORO DI LUCE 

Ideal for extremely smooth, sleek and shiny 

hair, the line includes treatments and styling 

products that nourish, replump and illuminate 

hair efficaciously. More “classic” products 

are interchangable with innovative treatments 

that create a “hair filler system”. With an ultraconcentrated 

effect, this system is capable 

of regenerating and restructuring damaged 

strands for a real “filler” effect. 

SUPERPLEX 

Bonding, bleaching, care and toning products 

to achieve the desired blonde without 

compromising the hair fiber. Superplex’s 

success is in its technology and in its multiaction: 

restructuring the hair fiber from within, 

leaving hair stronger and color brighter, also 

with an anti-breakage effect, resulting in longlasting 

healthy strands. 

PERMESSE 

The art of creating beauty using coloring cream 

with an evolved chromatic technology and

BAREX ITALIANA 

advanced treatment system. The pleasure of 

performing a ritual which is pure bliss for the 

senses in terms of vibrant color, velvety textures 

and an enveloping signature fragrance, 100% 

Vegan and Gluten Free. 

CONTEMPORA 

The combination of food, beauty and efficacy 

to guarantee professional hair sublimating 

treatments: a haircare line which uses the 

nutraceutical properties of food to ensure 

instant and surprising results. Formulated 

with a Superfood Technology, Contempora 

includes 5 natural nutrient recipes for a longlasting 

complete hair wellbeing. 

Our clients love the texture and feel of the 

products, the immediate results they deliver, 

their price-point, together with the simplicity 

and functionality of our product ranges. We 

believe that for Barex users our scientificallydriven 

ranges of products have become 

an everyday part of their lives, a means to 

express themselves, and in a certain way – a 

means to make their lives better. 

STAR 

PRODUCTS 

Joc Cure Exfoliating 

Shampoo 

Inspired by skin care 

and the increasing 

number of alternatives 

to mechanical exfoliation, 

the product allows the 

combination of the 

exfoliating action of a 

scrub with the cleansing 

action of a shampoo. 

The AHAs liberate the 

scalp from substances 

that can compromise its 

proper functioning: dead 

cells are eliminated by 

re-oxygenating the scalp, 

providing new vital 

nourishment to capillary 

bulbs and promoting 

better absorption of 

subsequent treatments. 

will be. Extraordinary 

for replumping and 

regenerating any hair 

type thanks to its 

intensive formula with 

immediately visible 

and lasting results. 

Hair like new, repaired 

from the inside out and 

immediately smoothed 

with zero frizz. 

Superplex Bonding 

Potion 

It is an evolutionary 

treatment in the 

protection of the 

disulphide bonds and 

repairing of the hair. 

It acts deeply and 

structurally on the 

inner keratin bonds, 

to reconnect the 

matter that is broken 

apart during chemical 

Barex Italiana presents 

high quality products for 

hairdressers designed 

and produced in Italy. 

Olioseta Oro Di Luce 

Magic Filler Shampoo 

and Protein Filler 

Restructuring Pak 

«Hair filler treatments» 

that bring hair back 

to its former glory, 

giving life to every 

single strand. The 

more the hair is 

damaged, the more 

surprising the effect 

services. Protects 

and strengthens the 

hair fiber, significantly 

improves its resistance 

to breakage and allows 

the coloring pigments 

to firmly anchor 

themselves in the hair 

fiber, maximizing color 

brilliance, intensity and 

longevity.

BRELIL 

PROFESSIONAL 

FOR THE BEST 

HAIRSTYLISTS 

Brelil Professional was founded in 1973 and 

was the first brand name in the Sodalis Group. 

Brelil creates and distributes a complete range 

of professional hair care products exclusively 

aimed at hairstylists. The brand has always 

been synonymous with creativity, beauty, 

passion for fashion and guaranteed quality, 

worldwide. It has always responded to market 

demand by anticipating evolving trends and 

needs in the world of hairdressing by developing 

iconic products. 100% ‘Made in Italy’, Brelil 

products have become salon must-haves and 

are known for their high-performance and the 

quality of their formulations. Brelil is becoming 

increasingly international, exporting to over 40 

countries as of today. 

OUR HISTORY 

Brelil Professional was founded in 1973 in 

Varese, Italy and its name is the acronym 

for a female muse. In 1990, Sodalis Group 

bought Brelil and its first brand and the 

one which began its path of entrepreneurial 

expansion. Brelil today creates and distributes 

a complete range of professional hair care 

products exclusively aimed at hairstylists. 

Brelil products, recognized for their high level 

of innovation and for their 100% ‘Made in 

Italy’ quality, are present in over 40 countries 

with a strong focus on exports, particularly 

in Eastern European countries. Brelil’s 

production is within the Holding Sodalis Group, 

in order to benefit from economies of scale 

ABOUT US 

Company Name: 

Brelil Professional 


Viale Europa 12/14 

26855 Lodi Vecchio - Italy 

Website: 

www.brelil.it/en/ 

Founded in: 

1973 

Marketing Manager: 

Mr Andrea Piaggese, Group Export Director 

Mr Carlo Ravelli, Commercial Director 

Main Brands: 

Brelil Professional 


Eastern Europe, Middle East, 

North America 


13

REASONS WHY 

Excellence in products 

Innovation 

Professional Quality 

Training for professionals 

Agile and dynamic organization 

A light and flexible structure 

and all the advantages associated with being 

part of a large expanding group. In particular, 

Brelil has a laboratory team that, on a daily 

basis, develops cutting-edge formulations 

to respond and anticipate market trends. 

Furthermore, the production plant, located in 

Lodi Vecchio (Lo), boasts very high standards 

in quality control. 

Brelil not only creates the very best products 

for hairstylists, but also provides expert 

training in the hair industry. It organises 

various courses and training programs 

through specialised trainers, as well as the 

marketing and organisation of dedicated 

events and shows in association with fashion 

and lifestyle experts. Over the years, this 

has enabled Brelil to become a small but 

authoritative jewel in the hairdressing crown. 

INNOVATION 

The values of creativity, curiosity, anticipation 

of trends and visionary spirit are strong 

components in the Brelil brand. 

TRAINING 

Brelil's goal is the continuous skill building, 

knowledge of the sector, the market and the 

competition. 

AGILE AND DYNAMIC ORGANIZATION 

The Group continuously invests to expand its 

portfolio, boost research and develop new 

products and improve the way it operates. A 

light and flexible structure enables maximum 

speed in anticipating market trends and 

implementing the right strategic moves. 

MISSION AND VISION 

Brelil's mission focuses on allowing everyone to 

reflect their most intimate identity through their 

own beauty. Its Vision is to inspire any salons 

that wish to be recognised as trend creators 

and advocates of well-being by their customers. 

EXCELLENCE 

Brelil is always looking for the best, with 

a strong desire to perform to the highest 

standards so that clients may live a truly 

unique experience.

BRELIL PROFESSIONAL 

ENTREPRENEURIAL MENTALITY 

Entrepreneurship is in Brelil's DNA. In fact, 

an entrepreneurial approach is preferable in 

all employees, so giving them the opportunity 

to broaden their horizons and make a real 

difference. 

DREAMERS...BUT WITH YOUR FEET ON THE 

GROUND 

Brelil sets ambitious goals to build the future 

of the Group with a pragmatic and concrete 

attitude in order to focus on the key factors to 

achieve excellence. 

STAR 

PRODUCTS 

Numero Oats 

Restructuring Mask 

Its specific formulation 

deeply nourishes weak 

and sensitized hair, 

adding volume and 

shine without weight. It 

helps to make the hair 

structure more toned 

and elastic, restoring its 

natural beauty. 

nourishes, tames, 

perfumes and gives 

shine and texture to 

the hair, embracing 

it in a sweet scented 

aroma. The Mousse 

contains MILK 

PROTEINS with Vitamin 

A, Group B Vitamins 

and minerals such 

as Phosphorus, Zinc, 

Calcium, Magnesium, 

an extraordinary antifrizz 

effect. 

Prestige Colour in 

Cream 

Prestige is Brelil's 

flagship colour, the 

result of more than 30 

years’ experimentation 

and the most advanced 

research. Thanks to its 

formulation, it repairs 

Vitamin E, nourishes the 

hair and strengthens 

the hair fibre; it also 

contains oleic acid 

which helps regenerate 

damaged hair, making it 

appear soft and shiny. 

LUMINESCINA, an active 

ingredient extracted 

from mullein flowers and 

capable of absorbing 

UV radiation, then 

BB Mousse Gourmand 

Milky Sensation 

An ultra-nourishing 

restorative and 

conditioning mousse, 

which illuminates, 

repairs, detangles, 

ALMOND OIL rich in 

Omega-3 fatty acids, 

Phospholipids, Vitamin 

E and Magnesium, 

and CERAMIDES. The 

mousse keeps the hair 

hydrated and shiny with 

and improves the 

structure of the hair, 

keeping it soft, silky and 

extraordinarily shiny. 

The main active 

ingredients are: 

CAMELIA OIL, rich in 

transforming it into 

a new light source 

generated directly on 

the hair, increasing its 

luminosity.

Permanent cream coloring treatment that, thanks to the Colour Amplifier Technology, 

and the formula enriched with Luminescin and Camellia Oil, is able to offer a fl awless 

color quality and ensure shine and respect of the hair. 

100% Made in Italy, the result of more than 30 years of the most advanced 

experimentation and research in cosmetics. 

Not only a professional coloring but also in line with the fashion trends of the 

moment, thanks to the range of over 90 shades, the result of continuous 

technical-scientifi c research.

CARLOBAY 

EXPERIENCE, EXPERTISE 

AND PASSION MADE IN ITALY 

Carlo Bay is a renowned Italian hairstylist with 

a long career behind him and a succession of 

triumphant and positive experiences and he was 

elected Hairstylist of the Year in 2014 in Rome. 

His career started in 1985 and today he has 

more than 30 Salons in Italy and all over the 

world (Moscow, Damasco, France and the last 

one in Almaty). 

In 1990, Carlo Bay opened the Florence 

Academy: a school to give all hairstylists an 

opportunity to train at every level. In 2002 

started the creation of the Carlo Bay Club: more 

than 80 salons in the whole Italy. Over the years, 

Carlo Bay has created the official brands: Carlo 

Bay Hair Diffusion and Carlo Bay Make-Up 

Since many years Carlo Bay Salons serve a lot 

of very important names from the Italian Fashion 

Brands as Roberto Cavalli, Gucci, Ferragamo, 

Ermanno Scervino and many others. 

FIRST OF ALL, WE ARE HAIRDRESSERS 

In our salons we work intimately with our 

customers and we know exactly what their 

needs are. This is why our products are 

constantly evolving according to the local market 

requirements. 

A large collection of products for both 

professionals and the final consumer is the 

result of regular investments in research in 

order to create exclusive formulas, mixing quality 

ABOUT US 

Company Name: Carlo Bay 


Via Giambologna 11/13, 

50132 Florence - Italy 

Website: 

www.carlobay.com 

E-mail: carlo@carlobay.it; 

accademia@carlobay.it 

Founded in: 

1985 

Marketing Manager / Export Manager: 

Mr Carlo Bay, CEO 

Main Brands: 

Luxury Hair Diffusion, Carlo Bay 

Cosmetics 


Europe and Japan 


90 

The aim of the 

Academy is to 

provide unique 

learning experiences 

and ensure the 

students success.

New trends and new techniques 

to improve salon business and 

customers’ experience. 

natural ingredients, vitamins and advanced 

technologies. 

REASONS WHY 

CARLO BAY ACADEMY 

For over 30 years we have been working to 

provide unique learning experiences and ensure 

our students success. Our goal is to prepare our 

students for professional licensing and initate 

them for a fulfilling career in hair and beauty 

industry by teaching technical, artistic and 

managerial skills. We offer a comprehensive 

portfolio of hairdressing courses designed to 

meet a wide variety of learning requirements in 

both cut and colour. 

Carlo Bay Academy will ensure you and your 

team to be updated about new trends and new 

techniques that are going to improve your salon 

business and your customers’ experience. 

Made in Italy 

More than 30 years 

of experience in the 

hair industry 


100% control of the whole 

value chain from formulation 

to distribution 

Renowned name in the 

sector including hairdressing, 

beauty and cosmetics 

top brand

CARLOBAY 

STAR 

PRODUCTS 

Argan Kit 

The Kit includes: Shampoo 

with Argan oil and 

Macadamia, for colortreated 

hair, dry, treated. 

Gently cleanses, leaving 

hair hydrated, soft, shiny. 

How to use: apply to wet 

hair, gently massage to 

make Act the foam. Rinse 

thoroughly and proceed 

with a second application. 

Hydrating mask, 

nourishing. Its special 

combination with Argan oil, 

Macadamia oil, almond oil, 

coconut oil, moisturizes 

and nourishes, for dry hair, 

colored, damaged, dull. 

Makes hair soft, light and 

flexible. How to use: apply 

to wet hair, distribute with 

a comb lengths, leave 

For added shine and 

softness, you can add 

into the mixture of color. 

Keratin Kit 

The kit consists of: 

Shampoo with alkaline 

PH, promotes the opening 

of hair scales. Purifying 

Shampoo removes deep 

chemical or environmental 

debris, deposited within 

the structure of the hair. 

Nourishes hydrates any 

hair type, in particular 

dried and processed. 

The combination 

of keratin and collagen 

creates within the 

structure of the hair the 

optimum conditions 

for the subsequent 

stages of treatment. 

Intensive restructuring 

Mask with keratin and 

collagen. Added with 

provitamin B5, vitamin 

B6 and vitamin e. 

releases the proteins 

scales close retaining 

the active ingredients. 

Keratin Spray Lotion, 

repairs and rebuilds the 

external structure of the 

hair damaged by chemical 

treatments, as the protein 

molecules of keratin and 

collagen are fixed to the 

structure, making the hair 

stronger and more elastic. 

The union of keratin and 

collagen, gives body to 

thin or thinning hair. 

Mousse Foundation 

The mousse foundation 

is a high performance 

product because it was 

created by a studied 

blend of oils and waxes 

without water added. It 

keeps the skin’s hydro 

pressure perfectly 

balanced thanks to its 

“anidra” (non waterbased) 

nature. It is 

suitable to every skin 

type and guarantees an 

a few minutes. Rinse 

thoroughly and proceed 

with styling. 

Oil with Argan oil 

and Macadamia, for 

color-treated hair, dry, 

damaged, frizzy. Protects, 

nourishes and protects 

your hair from the 

elements. Anti-Frizz and 

Untangling. Makes hair 

smooth, docile and bright. 

necessary to reinforce 

the internal structure 

of the hair. Leaves hair 

hydrated, chunky, morbili 

and manageable hair. 

Its action penetrates 

inside the previously 

open scales with the 

step1 Keratin Shampoo, 

reinforcing the internal 

structure of the hair. 

During the posale time 

excellent coverage. Tips: 

apply mousse foundation 

on clean and hydrated 

skin with a sponge in 

light, upward strokes. 

For a more natural effect, 

when choosing the 

foundation colour, we 

suggest the same shade 

or a shade lighter than 

your complexion.

CB PRODUCTION s.r.l. 

Via Giambologna,11/13 - FIRENZE - ITALY - Tel. +39 055 571289 

accademia@carlobay.it - www.carlobay.com

COMPAGNIA 

DELLA BELLEZZA 

MADE IN ITALY FOR 

THE HAIRDRESSERS 

Compagnia della Bellezza was founded in 1993 

by Hair Designer Salvo Filetti. Today, the 

company is constantly expanding and has 180 

affiliated stores in Italy and 20 in Europe. Its 

aim is to export the concept of Made in Italy 

across the hairdressing sector, based on a style 

of craftsmanship and able to highlight the 

natural beauty of every woman, with tailored 

care. Furthermore, franchising guarantees 

complete training for all hairdressers in the 

group, which has two academies - one in Catania 

and one in Milan - with a total area of 2,100 

square metres and 425 work places. Choosing 

Compagnia della Bellezza s.r.l. means having 

the assurance of real industry experts, who 

have been operating for over 25 years and who 

endorse the concept of craftsmanship and 

refinement, typical of Made in Italy, with high 

quality branded services and products. To date, 

there are 180 salons affiliated with the 

Compagnia della Bellezza brand in Italy alone, 

as well as 20 more in Europe and a further 500 

independent shops that rely on the 

professionalism of the brand’s hairstyling 

training. 

HAIRSTYLING TRAINING AND BRAND SERVICES 

Compagnia della Bellezza offers its affiliates 

complete hairstyling training, focusing on the 

various aspects of the sector, from both a 

creative and managerial perspective. This is 

delivered by top trainers at both national and 

ABOUT US 

Company Name: 

COMPAGNIA DELLA 

BELLEZZA s.r.l 


Via Scuto Costarelli, 47 

95129 Catania - Italy 

Phone: +39 095 7477788 

+39 349 4045788 

info@compagniadellabellezza.it 

Website: 

www.compagniadellabellezza.com 

Founded in: 

1993 


Paolo Amantia 

Main Brands: 

Compagnia della Bellezza; Urban

REASONS WHY 

Over 20 years’ 

experience in the 

hair sector 

Complete training 

package 

Web education 

Business coaching 

Branded services 

and products 

Online and offline 

advertising 

Coaching and support 

for future affiliates 

Tailored concept salon 

international level. The two academies in 

Catania and Milan therefore become places for 

inspiration as well as personal and professional 

growth. The training is also in an e-learning 

format, delivered through an interactive 

platform. Each affiliate will also have two annual 

hair fashion collections (Spring/Summer & 

Autumn/Winter) available to draw on from an 

album with exclusive photos and images. In 

addition, you can always count on branded 

products and services, designed to guarantee 

every woman the excellence she desires when 

visiting a Compagnia della Bellezza salon. 

CONCEPT SALONS 

All concept salons are adored by women 

because they offer a 360 ° sensory experience. 

Each space is divided into thematic areas with 

attention to every detail, thus ensuring complete

COMPAGNIA 

DELLA BELLEZZA 

relaxation and pampering for every customer, 

starting with the Welcome Area. In addition, 

there is a Retail Area dedicated to top quality 

haircare products, such as Kérastase, Matrix, 

Shu Uemura, L’Oréal Professionnel, Redken, as 

well as those in the Compagnia della Bellezza 

own-brand. 

COMMUNICATION 

This is one of the strengths of the brand. 

Communication which cover both offline and 

online, nationally and internationally, with 

advertising campaigns in the most important 

newspapers. In addition, all affiliates are 

followed in their social activities, creating a 

professional image consistent with that of the 

brand. This is achieved through a digital plan 

with a dedicated Web App in order to help attract 

female audiences more easily, thanks to 

regularly updated content. 

STAR 

PRODUCTS 

Lucetherapy 

Lucetherapy: the first 

haircare range by 

Compagnia della 

Bellezza - a tailor-made 

beauty regime for every 

woman’s hair. March 

2022 was an exciting 

news month at 


Bellezza, as the brand 

enriched its portfolio of 

exclusive services with 

the addition of a 

professional hair 

product range. This is 

the result of thirty years’ 

study into the desires 

and needs of women in 

conjunction with the 

group’s creative 

hairstylists. Every 

woman has a beautiful 

glow inside of her which 

just needs to find its 

way to the surface. 

Working with this 

philosophy – on which 

professional service 

between salon visits. 

There are eight 

products, including one 

which is reserved for 

the exclusive use of 

the hairstylist. They 

are designed to 

provide a hair beauty 

routine in 3 simple and 

effective steps, 

enhancing the natural 

brightness of the hair 

through the use of 

naturally sourced 

ingredients. They offer 

a moment of well-being 

and relaxation carried 

on refined notes of 

their fragrances. 

Thanks to their 

dermatologically tested 

formulations to ensure 

maximum tolerability, 

Lucetherapy products 

work in synergy with 

each other, in order to 

build a complete hair 

beauty routine. This is 

designed to respect 

scalp and hair by 

responding to the 

specific needs of each. 

has always guided 


Bellezza – the 

Lucetherapy range was 

created. This is the 

group's first haircare 

product range, one 

which also opens up the 

opportunity for women 

to enjoy the well-being 

and benefits of a 

Volume Shampoo 

Hydra Shampoo 

Silk Shampoo 

Kera Water 

Hydra Balm 

Silk Mask 

10+ 

Gold Oil

COTRIL 

OUR PHILOSOPHY: 

WORK BETTER, EARN MORE 

Cotril is an Italian company based in Milan, 

operating in the Professional Hair Care market 

for hairdressers. Specialized in the development, 

manufacturing and marketing of highquality 

professional haircare products, Cotril's 

business is split into two sectors: Business 

Unit Cotril Professional, dedicated to the retail 

market, and Business Unit CTL Private Label, 

working under contract for the private label 

market. 

PAST MEETS FUTURE 

In over forty years since its establishment, Cotril 

has written an important chapter in the history of 

professional hair products, in the name of competence, 

integrity, professionalism and reliability. 

Today it represents an international benchmark 

for the world of coloring, styling and treatments. 

The product range is extremely wide and able to 

satisfy every need: it is made locally and independently 

– 100% made in Italy – thanks to the company's 

own research laboratories and manufacturing 

plant, 24,000 square metres near Milan. 

Today, the B.U. CTL Private Label stands out in 

the world of professional haircare for its proven 

experience, constantly demonstrated in the field 

through its successful brand Cotril Professional. 

The company exports to Russia, Spain, Portugal, 

Czech Republic, Germany, Switzerland, Holland, 

Greece, Belgium, Poland, Singapore, France, Vietnam, 

Usa, Malta, Tunisia, Morocco, Iraq, Turkey, 

Ukraine, Latvia, South Corea and Serbia. 

ABOUT US 

Company Name: 

Cotril SpA 


Via Trento 59, 

20021 Ospiate di Bollate (MI) - Italy 

Tel. +39 02 3834321 

Email: info@cotril.it - export@cotril.it 

Website: 

www.cotril.it - www.ctlspa.it - www.cotril.shop 

General Manager: 

Mr. Giuliano Reas 

Main Brands: 

Cotril - CTL 


Russia, Spain, Portugal, Czech Republic, 

Germany, Switzerland, Holland, Greece, 

Belgium, Poland, Singapore, France, 

Vietnam, Usa, Malta, Tunisia, Morocco, 

Iraq, Turkey, Ukraine, Latvia, South Corea 

and Serbia 

COTRIL PROFESSIONAL 

Over the last few years, thanks to its strong 

connection with the world of cinema, fashion, 

showbiz and sports, Cotril Professional has 

seen its brand awareness and presence in 

the best hairstyling salons grow exponentially, 

both in the Italian and international markets. 

This is the result of two concurrent factors: 

firstly, the fame of the company’s celebrity

Hair Cotril for 

Aurora Giovinazzo 

at the Rome Film 

Festival. 

endorsers and, secondly, the extraordinary 

quality of the products. These features make 

Cotril Professional one of the most loved and 

popular brands to be found and used in stars’ 

dressing rooms, on movie sets and backstage 

at the catwalks. 

THE STRATEGY 

The marketing strategy aims at positioning 

the Brand Cotril Professional as luxury products 

for high-end salons, and promotes it 

through strong marketing and sponsorship activities 

using the modern tools of web marketing 

and social platforms, engaging celebrities 

from the fashion/showbusiness worlds as testimonials, 

and investing in mass advertising in 

women's/trade magazines. Regarding the 

media strategy, according to Audipress data 

the last Italian campaign (mainly concentrated 

in woman’s magazines) reached 15 million 

potential clients. 

COTRIL ACADEMY, COTRIL SALONS AND 

COTRIL CENTER 

Thanks to the Academy in Milan (covering 

around 700 sq. metres of floorspace), Cotril 

is able to give hairdressers the most advanced 

educational programs in line with current 

trends. Since 2015, Cotril has been developing 

a franchising network called Cotril 

Salons and also a light membership program 

named Cotril Center. Cotril Salons 

results so far include four successful 

openings: salons with very high turnover, 

supported by excellent quality products and 

effective communication strategies. 

REASONS WHY 

Wide range of products 

Exclusively professional products 

and services 

The color factory 

100% made in Italy 

More than 40 years of 

experience 

Hi-tech factory 

High profile R&D department 

Private label services 

Hair Cotril for Autora Ruffico 

(Above) and Beatrice Vendramin 

(Right) at the Venice Film 

Festival.

COTRIL 

PRIVATE LABEL 

B.U. CTL Private Label aims to be the ideal 

partner through the study, development and 

production of hair products (with particular focus 

on coloring solutions). The top products 

are Permanent Colors, Tone-on-tone Colors, 

and Sensitive Dye, with revolutionary technology 

using ammonia-free or PPD-free formulas. 

Cotril offers three different types of service: 

Full Service (comprising all steps of the 

process, from research and purchase of 

materials to manufacturing and packaging); 

Bulk+Packaging (a filling and packaging service, 

with packaging supplied by the client); 

Bulk (manufacturing and delivery of finished 

bulk product, packaged directly by the client). 

STAR 

PRODUCTS 

GLOW ONE 

Glow One is the high-performance permanent hair 

color, offering 88 nuances capable of satisfying the 

needs and requests of even the most demanding 

clients. 

Glow One guarantees 100% grey coverage and 

facilitates detangling, for glossy hair full of body 

and drenched in a fruity perfume. 

Its innovative formulation features the complex Oil 

Transport System, consisting of two molecules that 

act in synergy with each other: one for the uniform 

distribution of the colour along lengths and tips, 

while second is needed to obtain richly saturated, 

long-lasting colour.

DANCOLY 

COSMETICS 

AIMING FOR PERFECTION: 

QUALITY AND INNOVATION 

Back in 1958, Gilles le Bret, an enlightened 

chemist and botanist from Aix-en-Provence in 

southern France, the home of natural beauty 

known for landscapes burgeoning with flowers 

and grass, set up a technical laboratory 

for the purpose of researching the benefits 

that botanic extracts may offer the human 

body and, more specifically, hair cells. Then 

in 1965, with a view to applying the results of 

his research to the products themselves, Gilles 

le Bret formally found Dancoly Cosmetique, 

specialised in manufacturing a series of 

cosmetics formulated with botanical extracts. 

Four years later, the Dancoly Spa series was 

initially launched as the first brand formulated 

with botanical extracts and oils able to 

meet the specific needs of different hair types, 

contributing to the success of these products 

with end users. 

After continued research and investments, in the 

year 1980, Gilles le Bret discovered that the essence 

extracted from deep-sea seaweeds and 

ABOUT US 

Company Name: 

Dancoly 

Cosmetique, 

France 

Espace Le Beauvalle 

Bat B, 4 RUE Mahatma 

Gandhi 13090 Aix-EN 

Provence, France 

Website: 

www.dancoly.fr 

www.vieso.fr 

Founded in: 

1990 

Factory Area: 

10,000 sq. feet 

Production Capacity: 

Professional 

Hair Care Products: 

2.5 ml bottles/month 

Skin Care and Body 

Products: 

1.6 ml bottles/month 

Gift Set Assembly: 

1.2 ml sets/month 

Soap Production: 

120 tonnes/month 

Main Brands: 

Dancoly Angel Provence 

Hair Care Line/ 

Dancoly Angel 

Professional 

Hair Care Line/Dancoly 

SPA Hair Care Line/ 

Argan Oil Line/ Vieso 

Hair Care Line 

Main Export 

Destinations: 

UK, USA, Russia, 

Mainland China, 

Italy, Japan, 

New Zealand, Austalia, 

Canada, Sweden, 

Indonesia, Demark, 

Hungary, 

Ukraine, Taiwan, 

Singapore, Malta, 

Malaysia, Dubia, 

Saudi Arabi, Kuwait, 

Yemen, Iraq, 

Hong Kong, Latvia, 

Cyprus, Greece, 

Poland, Finland, 

South Africa

Dancoly is present at leading 

trade fairs around the world: 

left, the fair in Paris, France 

and below, Cosmoprof 

in Bologna, Italy. 

REASONS WHY 

Environmental Protection: 

all packaging materials 

can be recycled 

Cruelty-free: product 

testing only on human hair, 

never on animals 

European and FDA GMPC 

(Good Manufacturing Practice 

Cosmetics) Certification 

Safe & Natural Ingredients: 

No parabens, SLS, paraffin 

oil, vaseline, propylene glycol, 

cocamide DEA 

various biological active ingredients had amazing 

repairing effect on aged and yellow hair. He 

immediately invited his friend George Girartin - a 

top hair stylist in France, to join his team. Based 

on their concerted efforts, Dancoly Cosmetique 

released the Angel line two years later. 

With the development of Dancoly Cosmetique 

and its plans for international expansion, since 

1998, Dancoly has taken steps for building a 

global brand. Today the brand has successfully 

penetrated markets in more than 60 countries 

in Europe, the Middle East, and Asia – earning 

the overwhelming approval of hairdressers all 

around the world.

DANCOLY COSMETICS 

DIVERSIFICATION AND COMMITMENT 

Dancoly Cosmetique France now owns more 

than one thousand cosmetic formulas for products 

in a variety of fields, including haircare, 

skin care, beauty and personal care. Their mission 

is to meet the demands of both the wholesaler 

and end client with quality products in 

all these fields at affordable prices 

With a view to guaranteeing optimal service 

worldwide, Dancoly France has recently invested 

heavily in constructing a modern GMP 

production base in China. This plant was designed 

and engineered to provide all the production 

services necessary to this end, including 

the moulding of packaging materials, product 

design ,research and testing of filling and manufacturing 

processes, to meet all the needs 

of OEM/ODM customers and provide the most 

competitive products for their brands 

It is common knowledge that manufacturing 

luxury cosmetics at a high price range is easy. 

But Dancoly is committed to a self-imposed 

challenge of making high-quality cosmetics 

available to a much wider market while relentlessly 

striving for perfection. Indeed, the 

brand portfolio continues to grow, with the addition 

of cutting-edge and innovative products 

that meet the most demanding standards of 

both quality and safety, making no compromises. 

Nothing less than the best will do. 

STAR 

PRODUCTS 

HAIR VITAMINS & INCA 

INCHI OIL RANGE 

Inca Inchi seed oil is 

rich in natural linolenic 

acid and omega-3-6-9 

unsaturated fatty 

acids, tocopherols 

and polyphenols.It has 

antioxidant properties 

that helps to protect 

against damage cause 

by free radicals. 

The aging of human 

cells is closely related 

to damage made by free 

radicals. It’s rich blend 

of natural ingredients 

is known as the king 

of longevity oil. 

HAIR VITAMIN & INCA 

INCHI OIL SHAMPOO 

(Suitable for all hair) 

This shampoo contains 

Inca Inchi vegetable 

oil, rich in omega 3,6 

and 9, alpha-linolenic 

and linoleic acids, 

essential fatty acids. Its 


and its benefits to 

eliminate free radicals 

and all small impurities 

in order to improve 

the health of the 

scalp and regulate the 

excessive production 

of sebum. In addition, 

by adding vitamins A, 

C, E and Pro-V, this 

shampoo recovers and 

nourishes the fibers of 

the hair. Your hair will 

be left silky, shiny and 

beautiful. 

HAIR VITAMIN & 

INCA INCHI OIL 

CONDITIONER 

(Suitable for all hair) 

This conditioner 

contains Inca Inchi 

vegetable oil which 

is rich in omega 3,6 





and benefits eliminate 

free radicals and all 

small impurities in 

order to improve the 

health of the scalp and 

regulate the excessive 

production of sebum. 

In addition, adding 

vitamins A, C, E and 

Pro-V, it deeply hydrates 

and nourishes the fibers 

of the hair. Your hair 

will be left supple and 

hydrated. 

HAIR VITAMIN & INCA 

INCHI OIL (leave-in) 

Benefits of Inca Inchi 

vegetable oil: 

Rich in omega 3,6 





and its properties 

eliminat free radicals 

and all small impurities 

in order to improve 

the health of the scalp 

and to regulate the 

excessive production of 

sebum. This treatment 

also contains vitamins 

A, C, E and Pro-V, it 

hydrates and nourishes 

the hair from root to tip. 

It is a powerful ritual for 

having shiny hair.

DCM 

LOOKING FOR A PERFECT 

COLOUR SHADE 

Diapason Cosmetics Milano comes to life in 

2018, as a start-up of the Lisap group, which 

includes not only Lisap - Laboratori Cosmetici 

S.p.A, a long-established manufacturer of 

professional hair cosmetics, but also branches 

in Spain, USA, Malaysia and Australia. 

The project aims to expand the group's market 

share by launching a new brand with a different 

positioning from the established Lisap brand, 

while making use of its experience and 

production capacity. Lisap is internationally 

recognised as a producer of high-quality hair 

colouring – therefore it is natural for the new 

brand to identify this product category as its 

focus. The name of the brand, Diapason, finds 

its origin in a colouring line from the Lisap 

ABOUT US 

Company Name: 

DCM - Diapason 


Piazza Emilia, 1 - Milano - Italy 

Email: info@diapasoncomestics.com 

Website: 

www.diapasoncosmetics.com 

Founded in: 

2017 


10 

Managing Director: 

Mr Giorgio Milani 

Business Develpment: 

Ms Ida De Blasio 

Main Brands: 

DCM 

catalogue, as well as in music. In fact, 

“Diapason” is the tool used by artists to tune 

all instruments, allowing them to achieve the 

perfect tone. In the hair world Diapason 

Cosmetics Milano wants to be exactly the 

same thing: a tool to achieve the perfect colour 

shade!The name "Diapason", which recalls an 

important heritage, is matched with the name 

of the city of Milan, referring both to the location 

of the production site and as a tribute to the 

cosmopolitan city, the Italian capital of fashion 

and especially of design. Milan is the place 

where Italian fashion, design and also the 

industrial culture specialized in coloring and 

trichological cosmetic treatments have grown. 

Today we bring this important legacy into the 

future with a young and dynamic team of hair 

professionals. While the association of 

personal beauty and fashion is almost taken 

for granted in the cosmetics industry, the 

combination with design is unprecedented. 

OUR PHILOSOPHY 

Diapason Cosmetics is inspired by Italian 

design, which is why it is a contemporary brand 

that speaks to people. Thanks to the ongoing 

and constant research of new shapes, 

materials and colours Diapason is always able 

to interpret the spirit of the moment. For the 

brand, design is an inalienable value. This 

intuition has become a cornerstone of the 

project: Diapason Cosmetics Milano aims to 

distribute high quality cosmetics, with attractive 

packaging, inspired by museums and 

exhibitions about design, above all the

the needs of a market that is still disrupted by 

closures and lockdowns and tailors the brand 

to meet them. The idea of offering a compact 

range of products, which until a few months 

ago was considered a liability, has become a 

major plus, as it allows partners to have a 

complete line with limited investment. 

Competitive and straightforward products 

boasting modern, high-performance claims 

and formulas are launched, even if this means 

raising the price positioning of the products, 

an operation apparently at odds with the 

demands of a market in crisis. This leads to 

the creation of the Perfect No Yellow and 

Perfect Moisture treatments and 10 Levels 

bleaches line. 

THE COMMUNITY 

Last but not least, DCM stylists in the different 

countries where the brand is distributed 

formed a community and the brand's Education 

Triennale. The abbreviation DCM has become 

its signature, flaunted in bold, brightly coloured 

letters. Unfortunately, the excellent premises 

have to deal almost immediately with the 

impact of the pandemic on the market. What 

could have been a fatal moment for the newly 

founded Diapason Cosmetics, becomes 

instead a great opportunity. Sponsored by 

Lisap's new CEO, the baton of the start-up was 

handed over to Giorgio Milani (General 

Manager) who put together a new team of 

young hair stylists and creative graphic 

designers to redefine the project and its 

values. Stylists eagerly welcome the 

opportunity to create and develop products 

that are a must in their salon: products that 

allow them to "play" with hair, offering the 

latest fashionable services. The designers put 

all their energy into expressing their inspirations 

in the products. The working group identifies 

REASONS WHY 

QUALITY: quality is a must. In 

the darkest nights, it is the 

lighthouse that guides you to the 

right place 

DESIGN: Our story is deeplyrooted 

in Milan, the cradle of 

Italian fashion and design 

ESSENTIALITY: it’s no frills time. 

So we studied our range to be 

essential 

SERVICE: when you need it! We 

aim to prepare your shipment in 

one working week 

COMPETITIVITY: we studied our 

prices to be competitive withour 

sacrifice quality

DCM 

formats. DCM places great value on training 

and preparation and believes that the 

improvement of its partners is essential. From 

this vision came the decision to launch 

technical and stylistic training seminars at its 

own headquarter. In short, a "SMART BRAND" 

is created: cheerful, dynamic, simple and 

straightforward, without frills or complicated 

philosophies, but still meeting all the needs of 

the hair care business. Diapason Cosmetics 

Milano thereby becomes an important part of 

the Lisap group, which in the meantime has 

been transformed into HQ Holding, which also 

includes the recently acquired companies 

Parisienne Italia S.p.A. and Schulze GMBH. 

Diapason world is full of passion, energy and 

expertise. Above all, the brand is constantly 

growing and does not intend to stop. In fact in 

2022 the team was further expanded to 

develop the new projects that will be presented 

STAR 

PRODUCTS 

Perfect No Yellow 


anti-yellow treatments 

(shampoo, mask and 

mousse)to neutralize 

undesired highlights on 

bleached and colored 

hair. Result | maintains 

silver highlights and 

eliminates the yellow 

ones. Professional 

innovative treatment 

formulated with a 

special purple pigment 

that gives to bleached 

hair beautiful silver 

highlights and at the 

same time maintains 

its beauty and health, 

from roots to tips. 

Perfect Moisture 


nourishing hair products, 

for a soft, silky result. 

the new Perfect 

Moisture line with this 

incredible ingredient 

born to boost beauty. 

Result | nourishes and 

protects the hair, leaving 

it splendidly shiny. 

Deco Lightening Power 

DCM presents its 

complete new line 

of safe, versatile 

professional bleaches, 

to satisfy every blonde 

requirement, both in 

the salon and at home. 

A wide range of newgeneration, 

topperformance 

BLEACHES, 

that allow you to choose 

the one best suited to 

the desired technical 

result, depending on the 

structure of the hair. 

Rich in active substances 

which moisturise, repair 

the hair fibre, and 

increase the colour’s 

duration and stability. 

The hair is left wellmoisturised, 

manageable 

and regenerated. 

The 98% pure Essential 

Micro-pigments 

at Cosmprof Bologna. The brand’s mission is 

to offer exclusive and quality solutions and 

services to hairdressers around the world, 

meeting their needs with the utmost 

professionalism. To achieve its goals, Diapason 

is inspired by fundamental values that are 

always taken into consideration when it comes 

to creating new products and projects. 

Marula Oil has been 

considered the secret of 

African women’s beauty 

for thousands of years. 

Its impressive hydrating 

and restorative properties 

have earned it the 

status of a luxury 

cosmetic. DCM, with 

unique, high-performance 

formulas, has created 

penetrate even deeper, 

bonding to the hair’s 

internal structure to 

guarantee lasting, 

vibrant colours.

PERFECT 

NO YELLOW 

WORLD 

A complete range 

of antiyellow treatments 

to neutralize undesired highlights 

on bleached and colored hair. 

PERFECT 

NO YELLOW 

SHAMPOO 

PERFECT 

NO YELLOW 

MASK 

PERFECT 

NO YELLOW 

MOUSSE 

LIGHTENING WORLD 

The formula with DiaPlex allows you to obtain high levels of lightening, while keeping 

hair in excellent cosmetic condition and leaving it soft to the touch. 

7 LEVELS 

LIGHTENING POWDER 

DUST FREE WITH 

WHEAT PROTEIN 

10 LEVELS 

LIGHTENING POWDER 

DUST FREE WITH DIAPLEX 

Piazza Emilia, 1 - 20129 Milano (Italy) 

www.diapasoncosmetics.com 

10 LEVELS 

LIGHTENING CREAM 

WITH ACTIVE CARBON 

Concept: www.deesign.it

DIVA 

INNOVATE: UNLEASH 

YOUR CREATIVE ENERGY 

OUR HISTORY 

Established in 2007, Diva Pro Styling has 

grown quickly to become the UK's leading 

salon-exclusive electrical brand. With highly 

successful products in every drying and styling 

category, it has become respected as the 

salon professional's go-to brand for high-quality 

innovation at trade-friendly prices. 

The brand is stocked in most UK wholesalers, 

with it’s reputation spreading throughout 

Europe, where the brand is represented by one 

of France’s leading hairdressers, Christophe 

Gaillet, whose enviable star-studded client-list 

includes Gucci, Nina Ricci, and L’Oréal 

Professionnel, among others. 

ABOUT US 

Company Name: 

Diva Pro Styling 

Company Full Name 

Salon Europe Ltd. 

CompanyAddress: 

223 Linen Hall 

162-168 Regent Street 

London W1B 5TE 

Tel. +44 7823 889055 

+44 7591 455651 

Email: helpdesk@ 

saloneurope.com 

Website (s): 

www.divapro.co.uk 

Founded in: 2006 

Manager Director: 

Mr. Neil Robson 

Intl. Sales Manager: 

Ms. Francesca Donati 

francesca.donati@ 


Sr. Account Manager: 

Mr. Kevin De Cruz 

kevindecruz@ 


Main Brands: 


Desired Export Destinations: 

North America, South 

America, Australia, Asia

REASONS WHY 

Diva Pro creates innovative 

styling tools with stylists mind! 

Powerful yet lightweight digitally 

controlled, brushless DC motor 

uses less energy and can last 

10x longer 

3-metre long, swivel, heat-proof 

cord 

Christophe Gaillet is a brand ambassador for 

Diva Pro Styling. 

Christophe is a multi-award winning Hairstylist 

based in Paris and member of the Haute 

Coiffure Française artistic team. 

He is also considered as one of the most 

academic of French hairdressers who promotes 

French hairstyling throughout the globe.

DIVA 

STAR 

PRODUCTS 

Atmos Atom 

Hair Dryer 

Get both style and 

substance with the ultra 

compact Atmos Atom 

Dryer weighing one 

quarter the weight of 

a typical professional 

AC Motor, without 

compromising on 

strength or power. The 

2000W, 100,000 RPM 

motor has been expertly 

designed for ultra-fast 

drying with significantly 

less motor noise, 

allowing for a stressfree 

salon environment. 

Make it your own with 

replacement sleeves 

available for purchase 

separately. 

Atmos Dry 

Hair Dryer 

Introducing the new 

Atmos Dry weighing one 

quarter the weight of 

a typical professional 

AC Motor, without 

compromising on 

strength or power. The 

2000W. 100,000 RPM 

motor has been expertly 

designed for ultra-fast 

drying with significantly 

less motor noise, 

allowing for a stressfree 

salon environment. 

Includes powerful Atmos 

PLUS conditioning 

system to help combat 

frizz leaving hair sleek 

and shiny. Make it your 

own with replacement 

sleeves available for 

purchase separately. 

Air Curl 

Styling Wand 


introduces an entirely 

new concept in 

hairstyling technology 

with the introduction of 

the Air Curl. This brandnew 

curling system 

provides heat and wave 

fixing technology in one 

lightweight, easy to use 

tool, to give quick, longlasting 

curls for all hair 

types. This curl system 

requires less, and lower, 

heat to fix curls and 

waves, making it gentler, 

kinder hairstyling and 

fixing in one elegant tool.

With replaceable customisable colour sleeves 

Scan the QR code 

for loads more info 

divapro.co.uk

ECHOSLINE 

FOLLOW THE VEGAN WAY 

OF ECHOSLINE 

A NEW SMART HAIR BEAUTY 

PHILOSOPHY IS HERE! 

Created in Italy in 1998, Echosline is a 

professional haircare brand that has 

embraced the «Smart Beauty» philosophy. 

Over the years, it has evolved and embarked on 

«The Vegan Way», formulating products based 

on high % of natural origin ingredients 

and developing environmentally-friendly 

packaging and materials, while respecting 

professionals and consumers. A 

sustainable and “smart” beauty is the 

vision that drives Echosline towards a 

«less is more» concept. 

«LESS» is the way to achieve a vegan and 

sustainable beauty, removing all that is not 

essential. 

«MORE» is what nature gives us when we 

learn to take the best out of it, while fully 

respecting it. 

Echosline’s Smart Beauty aims at reducing its 

impact on the environment and consumers, 

making beauty ethical and sustainable with 

100% vegan haircare products & Echosline 

aims at offering salons all over the world 

professional treatments, promoting essential 

beauty and simplicity as the best expression of 

authenticity. 

ABOUT US 

Company Name: 

Pettenon 

Cosmetics 

S.p.A. SB 


Agf88 Holding 


Via del Palù, 7/d 



Brand: 

Echosline 

Website: 

www.echosline.it 

Founded in: 

1998 

Main Brands: 

Echos Color, 

Karbon 9, B.Pur, 

Seliàr, Synergy Color 

Main Export 

Destinations: 

More than 

60 countries 

in the world

STAR 

PRODUCTS 

REASONS WHY 

Smart” beauty with reduced 

environmental impact and innovative 

vegan products 

Research in innovation with high 

% of natural origin ingredients, 

biodegradable formulas and 

sustainable packaging 

Respect for the professionals, 

the people and the planet 

The new Echos Color 

with 83 nuances 

100% VEGAN HAIR 

COLOURING CREAM 

Echos Color is the new 

Echosline hair coloring 

cream, without PPD 

and without resorcinol, 

enriched with green 

Tea extract, Tsubaki oil 

and Date oil. 

Claims & Benefits 

Completely vegan, the 

new color line fully 

reflects the "Less is 

more" philosophy that 

the brand has been 

pursuing since 2018. 

Not only the formula, 

but also the pack is 

sustainable and 

environmentally friendly, 

thanks to a compostable 

case, an infinitely 

recyclable aluminum tube 

and a cap that is 50% 

less in plastic than the 

previous one. 

Technical details 

The green tea extract 

protects the hair from 

oxidation and increases 

the duration of the color. 

The tsubaki oil 

increases the brightness 

of the color making the 

hair soft and shiny. 

The date oil protects 

and moisturizes the 

hair during coloring, 

leaving it healthy with 

each color service 

performed in the salon. 

VeganOK certified. 

What does it make the 

product special? 

Completely vegan 

formula, free of PPD and 

resorcinol, it has a less 

sensitizing formula for 

the clients in the salon 

and for the hairdresser. 

With high coverage of 

grey hair in a sustainable 

and compostable pack, 

there are 83 nuances to 

try and mix with each 

other to give space 

to creativity and to 

create taylor-made color 

service, among them 

the new innovative 

shades and color 

families such as .7 

Cold and .0 Ice. 

The new Echos Color 

guarantees to the 

modern colorist a 

coloring system adapted 

to the complex needs 

of salon clients, offering 

contemporary shades, 

with excellent long 

lasting color of each 

tone.

EMSIBETH 

EMSIBETH TURNS 20: 

2001 – 2021 

When everything is at the beginning, when 

enthusiasm overcomes every obstacle, when 

vision is infinite, passion does not see any limits. 

When evolution is always at your finger tips, 

dreams are made to come true, fatigue is a nonfactor. 

This is how we have been living our twenty 

years, because twenty years are so full of 

marvellous things and are the prelude to one 

thousand more goals to come. 

IDA FUGA INTERVIEW: “I have always been 

interested in the world of hair. And this is thanks 

to my mum, who was a hairdresser and had a 

ABOUT US 

Company Name: 

Emsibeth SpA 


Via Murari Brà 35G - 37136 

Verona – Italy 

Tel. +39 045 503044 

Email: export@emsibeth.it 

Website: 

www.emsibeth.it 

Founded in: 

2001 

CEO: 

Ida Fuga 


Europe, Far East, Australia, 

North America 

hair salon: as a child I would spend hours upon 

hours with her, observing how the women would 

be transformed under the touch of her hands. 

She was very good, she was able to bring out 

the best of every hair type. And here was much 

more to it: her salon had the cosy atmosphere 

of a living room, where the women exchanged 

advices and recipes, while enjoying the 

marvellous cakes that my mum would bake for 

them. The energy there, was harmonious, made 

exciting by my mum’s passion for her work. It is 

also thanks to her that Emsibeth Company was 

built on solid foundations, as solid as the values 

that she conveyed to me: I wanted to create a 

family-like and respectful environment, where 

people can work with dedication and in the 

name of authentic beauty.” 

The company 

is founded on 

teamwork, 

connection and 

accessibility. 

Having gained years 

of experience in 

major multinational 

cosmetics companies, 

Ida Fuga decided to 

blaze her own trail.

company mission. To work while recognising 

individual diversities and the environment that 

surrounds us, because this means respect. To 

remember that being concrete is the best way to 

achieve any goal. To never forget that performance 

does not require constant research and that one 

can only achieve excellence through continuous 

improvement. Today we represent 4 brands that 

together stand out for professionalism, global 

wellbeing and the highest quality, making our 

proposal unique and absolutely qualified. 

The Emsibeth project began in 2001, in Verona, 

from an idea shared by a group of friendsentrepreneurs 

and from the innovative and 

genius formulas and ideas of Giancarlo Frigeri, 

which are hat made and still make the difference 

in quality and significantly determine the fine 

properties and innovation of our products, also 

allowing us the privilege of using Juno Thermal 

Water. And this is how the first thermal line was 

developed, dedicated to the precios work of 

beauty salons, that can turn into bona fide 

wellness centres for scalp and hair. This group 

of men and women had a strong desire to find 

a company where values were the inspiring 

common thread: respect, reliability, loyalty, 

honesty, care to the needs of the consumers 

and the market, to offer solutions through high 

level training, the most advanced technologies 

to support the growth of the salon. Our values 

are defined by the choices that we make every 

day. To be reliable, guaranteeing effective 

solutions and answers. To always keep the 

passion alive, that allows us to attain our 

100% MADE IN ITALY. ZERO COMPROMISES. 

WITH INFINITE LOVE. OUR 4 BRANDS: 

Emsibeth comes from the great experience of 

industry and hair professionals. We have always 

been synonymous with technique and 

professionalism at the service of hair dressers 

who intend to pursue the highest performance 

in their work: an important assortment of 

cosmetic solutions at the disposal of the most 

challenging requests. Thermal is a professional 

philosophy with a holistic approach to the beauty 

of hair, that depends on the health of the scalp 

and especially on the overall wellbeing of the 

person as a whole. Thermal’s strong points are 

represented by the treatment lines through the 

extraordinary properties of the water from the 

ancient Roman baths of Juno and in the rituals 

of the AQVACEREMONY method, together with 

sounds, fragrances and routines that nurture 

personal wellbeing. Ethè is the haircare Brand 

dedicated to length. It offers products with high 

performing ingredients for extreme efficacy: 

sophisticated fragrances and antipollution, 

ethical and plant-based formulas. Ethè is the 

luxury of authentic beauty to restructure, nourish 

and illuminate every day with elegance, 

sensoriality and efficacy. Arpège Opera is an 

actual revolution of the world of colour. Inspired 

by the magic of music and the observation of 

the purest of hair, that of children, where plays

EMSIBETH 

on colour, shades, radiance and freshness reign. 

To recreate this vivacity, very high quality products 

have been formulated, thanks to which it is 

possible to créate colour expressions that are 

always different and unique. 

EMSIBETH BECOMES A BENEFIT COMPANY 

An evolution of the very concept of company, 

because our corporate purpose, in addition to 

the aims of profit and the division of profits, also 

considers having a positive impact on society 

and the biosphere, and we work responsibly, 

sustainably and transparently towards people, 

communities, areas, the environment, property, 

cultural and social activities, agencies, 

associations and other stakeholders. 

STAR 

PRODUCTS 

Whim Color Mask 

Is a toning, conditioning, 

nourishing, revitalising 

mask that gives added 

brightness and intensity to 

the shades of natural and 

coloured hair. 

Its innovative formula 

leaves the hair shiny and 

soft, moisturising it and 

restoring the vibrancy and 

glow of its colour. Whim, is 

as easy to use as a 

lipgloss that immediately 

illuminates and gives a 

touch of color. 

Water contained in the 

Thermal formula is 

certified by the Ministry of 

Health. It transforms insalon 

service into a 

ceremony to cleanse 

yourself from stress, 

impurities, negative 

thoughts and recharge 

your batteries. The 

material used to make the 

Thermal bottles is GREEN 

BIO-BASED PE, a material 

made from sugar cane 

and which helps to reduce 

the amount of CO2 in the 

atmosphere. Because we 

love this planet and we 

want to take care of it. 

Ethè 

si the luxury of authentic 

beauty. Rediscover the 

Thermal 

Was created in 2003 and 

is the first range to bring 

the effectiveness of 

thermal water and clay to 

professional haircare. It 

combines the wisdom of 

the water from the ancient 

Terme di Giunone, the 

properties of which have 

been known since Roman 

times, with modern 

science providing SLES 

and paraben-free 

formulas. Thermal is made 

even more valuable by two 

active ingredients: Anti- 

Pollution Shield and 

Photoprotection Extract, 

which protect skin and hair 

from atmospheric pollution 

and the harmful effects of 

Blue-Ray. The Thermal 

beauty of hair: powerful, 

authentic, vibrant. like you, 

staying true to yourself 

and your choices every 

day. High-performance 

plant-based formulas for 

four ranges capable of 

meeting varying haircare 

needs. to effectively repair, 

nourish and brighten with 

elegance and sensoriality. 

BK STAGE Flash Star 

Is the Lamellar Treatment 

for instant smoothing 

specific for lengths. 

Enriched with Hyaluronic 

Acid and Black Pearl 

Extract. In a few seconds it 

makes the hair perfectly 

shiny, disciplined and 

manageable. Mirror effect 

in a flash.

NEXT GENERATION.COLOR.TREATMENT. 

emsibeth.it 

For all hair types. For all of you.

EVEREST 

COSMETIC - SHANDRANI PARIS 

THE FRENCH SPECIALIST 

IN HAIR GROWTH 

COMPANY OVERVIEW 

Shandrani Paris has two ranges : Easy 

Pouss and Aloe Locks. Tue first one is for 

all kind of hair, the second one is dedicated 

to protective hairstyles, locks, twists. Both 

ranges were created to prevent from hair loss 

and accelerate its growth. Tue hair grows 

faster, it is silky and nourished, hair loss is 

stopped. Tue Easy Pouss and Aloe Locks 

hair care collections are che mically clean 

and ensure exceptional hair growth and allow 

healthy hair. Tested by our consumers and 

proven to be effective, hair comes out shinier 

and stronger. Present in more than 1,000 

prestige retail stores worldwide, the brand 

continues to expand. 

Shandrani Paris has developed its laboratory 

in France to control each stage of production, 

from formulation to packaging, including 

the ingre dients of the range, everything is 

rigorously controlled to bring you the best hair 

growth care. Born out of a real need for women 

with tex tured hair, whether curly or frizzy. The 

Easy Pouss range has now a range of pro 

ABOUT US 

Company Name: EVEREST COSMETIC 


102 Av. des Champs-Elysées 

75008 Paris FRANCE 

Tel.: +33 1.75.36.19.94 

E-mail: contact@everestcosmetique.com 

Website: www.shandraniparis.fr 

Founded in: 

2011 

Number of Employees: 

10 

CEO: 

Mr.Yoann Rauf 

Main Brands: 

Easy Pouss, Aloe Locks 


Worldwide

ducts that can be used in a variety of ways. 

The DNA of the brand: to create daily privile 

ged moments for oneself, transformed into a 

true sensory experience thanks to the texture 

and scents of the developed care products. 

Very committed to sustainable development, 

Shan drani Paris joined Reforest'Action. We 

act efficiently by financing beautiful human 

projects that are eco logically and socially 

adapted. We have started to plant 100 trees 

in 4 areas (France, La Reunion, Hai ti and 

Ivory Coast) in the way to care for our Planet. 

MARKET INTEREST 

Shandrani Paris is a French cosmetic brand 

pre sent in 21 countries, and an expert in 

requiring hair. We continue to develop more 

products for everyone, as all beauties should 

be celebrated. Research and development 

in hair regrowth and hair loss prevention are 

our strong points, with im pressive results for 

users. This market is constantly growing and 

effective proposals are becoming rare. Being 

a partner of our brand is the guarantee to 

offer an effective range, with very high natural 

formulas. 

REASONS WHY 

100% made in France 

French specialist in hair loss 

preven tion and hair growth 

Strong focus on R&D and 

innova tion 

Tue products are formulated and 

manufactured in our la boratory in 

based in Paris are 

Our formulas are developed 

with the maximum of natural 

active ingre dients to ensure the 

expected results 

Shandrani Paris is committed 

to a responsible and ethical 

approach to the environment 

Our products respect European 

regulations which forbid animal 

testing

EVEREST COSMETIC 

STAR PRODUCTS 

Easy Pouss Range 

In 2016, we launched 

our first range «Easy 

Pouss». We found the 

perfect hair loss 

treatment and hair 

regrowth formula based 

on ingredients of natu 

ral origin. This formula 

is concentrated in our 

Elixirs which have been 

a real success for the 

last 5 years. Thanks 

to this success we 

were able to ex pand 

our range of Shandrani 

Easy Pouss products 

to 20 products for hair 

loss treatment and hair 

re growth. Based on 

plants, minerals, and 

vitamins for strength and 

growth of your hair, it 

activates a combination 

of vitamins from root to 

tip of hair to nourish the 

hair fiber and make it 

less sensitive to external 

aggressions (sun, cold, 

pollution, etc.). Since 

then, we have created 

20 products: 

1) Products dedicated to 

anti-hair loss & regrowth 

treatments (growth elixir, 

gummies, cactus cream) 

2) Masks, shampoos & 

conditioners 

3) Styling products 

(edge, styling foam, hair 

milk) 

4) 100% virgin organic 

oils 

After 18 months of 

research in our French 

labora tory, this special 

line for locks, braids, 

twists and vanilla was 

created with natural 

ingredients, such as aloe 

vera, tea tree, honey, 

black soap and biotin. 

We have created 10 

products: 

1) Our best seller is the 

serum repair & stimu 

lating 

2) Purifying shampoo 

with tea tree 

3) Hair styling products 

(hydrating - refreshing 

mist & mango cream) 

4) Jellies 

5) Owala oil 

As every year, we exhibit 

at trade shows such 

as PharmagoraPlus, 

the number one French 

trade show for the 

pharmaceutical industry 

and MCB (haircare 

show). Por two days, 

thousands of people 

come to discover our 

new products and to 

follow the best trainings.

@EASYPOUSS SHANDRANI 

@SHANDRANIPARIS 

@EVERESTCOSMETIC 

www.shandraniparis.fr 

@EASYPOUSS

EVORIVE 

IDEAS AND SOLUTIONS 

FOR YOUR BUSINESS 

(above): Juna, Elena and Andrea Colombatto 

with their father, “Sandrin”. 

ABOUT US 

Company Name: 

Evorive 


Via Grange Palmero 35 – 

Alpignano (TO) - ITALY 

Website: 

www.evorive.com 

www.cutterfly.com 

Founded in: 

2016 


9 

EXECUTIVE DIRECTOR: 

Juna Colombatto 

Main Brands: 

Cutterfly 

Main Export 

Destinations: 

France, Spain, Switzerand, 

Eastern Europe 

CREATING A NEW COMPANY 

This means getting back into the game - and 

it's what Juna, Elena and Andrea Colombatto 

did along with their their father, “Sandrin”, 

after deciding to leave the family business 

founded in 1969. It was in 2016 that they 

created EVORIVE, whose logo - the phoenix 

- represents their journey of professional and 

personal rebirth. 

They had acquired a high level of professionalism 

in tungsten carbide processing, as 

well as in the design and creation of cutting 

systems and anti-wear for the industrial 

market, where tungsten carbide blades can 

replace steel blades with significantly higher 

performance in terms of durability and cut. 

This allowed Evorive to formulate a consulting 

service to help companies understand which 

steel components if any could be qualitatively 

improved or made more efficient in terms of 

performance and cost. 

Today the company is able to produce 

tungsten carbide cutting tools as a project, or 

in partnership in terms of co-design, by which 

their R&D department works hand in hand 

with the customer's R&D in the development 

of innovative solutions. 

“For us, it is important to work together with 

our clients by presenting ideas and solutions," 

explains Juna Colombatto, Executive Director 

of Evorive. "Our goal is to create performance 

tools for all those sectors involving the cutting 

process - improving production processes and 

lowering and subsequent maintenance costs.

We have projects currently in progress, both 

internally and in partnership with companies 

in the industrial sector. One of the most 

important the creation of the first hairdressing 

scissors in the world with tungsten carbide 

blades: the CUTTERFLY. It's a project whose 

'Made in Italy' innovation was able to guide 

the development of a unique product. It is 

receiving the approval of a craft which, until 

now, has been used to handling Japanesemade 

steel scissors. 

FOR THE HAIRSTYLIST 

The top range of Cutterfly scissors is of 

PREMIUM quality. It is created for the true 

virtuoso in haircutting, as well as including 

a personalised assistance service and a 

maintenance package. The blades and the 

patented cut make it perfect for anyone who 

loves creativity, asthe CUTTERFLY PREMIUM 

line has been specifically created for those 

who are confident enough to question their 

own choice of tool. This range revolutionises 

the classic cut, enabling you to acquire 

extroardinary manual skills; you'll end up 

wondering how you ever managed without them! 

REASONS WHY 

Innovative materials and a 

patented cutting system 

Revolutionary customer service 

and after-care 

Configurable and customisable 

to meet every need 

100% Italian

EVORIVE 

STAR 

PRODUCTS 

•Premiun Range 

A range created for 

those who arelooking for 

high cutting performance 

and personalised 

assistance. 

There are five models, 

all with an integrated 

titanium handle and 

designed with blades 

of different lengths and 

with a specific cutting 

technique. 

•Poly Model 

Tips designed for 

precision cutting - for 

lovers of experimentation. 

Suitable for pixie cuts 

and for details. Ideal 

for those working on 

both women and men. 

•Smooth Model 

Designed for soft 

cuts, stroke cuts and 

slicing cuts. 

•Barber Model 

Created for barbers 

and ideal for the scissor 

over comb technique. 

A clean cut with 

geometric precision 

to bring barbering and 

beard shaping to a 

higher level. 

•EvoModel 

For high precision 

performance on 

both dry and damp 

hair. Ideal for bobs and 

fringes cutting. The 

patented design allows 

the blades to lock on 

without slipping away. 

and make blunt cut. 

•Maxx Model 

These high-performance 

innovative scissors have 

a two-thireds serrated 

blade, for clean cutting 

and hold at the tip for 

point cutting 

Particularly suitable 

in dry cutting and on 

curly hair. 

PLUS 

•Configuration 

The modular structure 

allows you to configure 

the scissors, matching 

the blades and grip to 

your personal needs. 

•Personalisation 

To enhance creativity, 

transforming the 

product into a unique 

and exclusive object. 

Enjoy 

Made with handles 

in coloured steel and 

blades in tungsten 

carbide, the ENJOY 

model has been 

designed for anyone 

who wants get closer to 

the world of Cutterfly. 

A single 5.5-inch model 

that can handle any 

professional cut. Ideal 

for anyone starting out 

on their hairdressing 

career or simply wants 

to experiment with 

unique, innovative and 

high performance 

scissors.

NOT 

JUST DIFFERENT, 

ONE OF A KIND. 

Cutterfly, the cutting evolution. 

With a patented system, 

Cutterfly, the unparalleled scissors 

with tungsten carbide blades. 

Completely designed and produced in Italy. 

credits tothink.it 

WWW.CUTTERFLY.COM 

INFO@CUTTERFLY.COM 

Cutterfly is a brand belonging to EVORIVE 

Via Grange Palmero 135, Alpignano (TORINO) 

Tel +39 011 42 49 793 

E-mail info@evorive.com

FANOLA 

A NEW EMOTIONAL 

DIMENSION 

FANOLA was born in 2005 from an intuition of 

a group of entrepreneurs, becoming 

immediately leader in the manufacture and 

sale of professional hair products in Italy and 

worldwide. Fanola is the Made in Italy brand 

of professional hair products, designed to 

follow the latest trends and to meet the needs 

of all the hairstylists in the world who want to 

share their creations in the social media. 

We are focused on creating a strong relationship 

between the brand and its followers, both 

hairstylists and end consumers but also on 

creating an international community with all 

distributors to communicate the brand 

uniquely, strengthening its values. 

Fanola is focused on a behavioral and 

emotional dimension. It’s a young person, 

sparkling, dynamic, unconventional, who loves 

playing with colors, interpreting them as a 

fashion accessory. 

FANOLA, IT’S MY BLOND! 

Fanola is known worldwide thanks to No Yellow 

shampoo; the quality and effectiveness of the 

No Yellow Shampoo are the basis of the 

product's success and they had generated a 

worldwide awareness for the brand. The No 

Yellow line has gradually expanded to offer a 

complete service dedicated to blonde hair, with 

products dedicated not only to the care but also 

to coloring and bleaching, always characterized 

by the presence of specific pigments that 

counteract unwanted yellow reflections. 

ABOUT US 

Company Name: 

Pettenon 

Cosmetics 

S.p.A. S.B. 


Agf88 Holding 





Brand: 

Fanola 

Founded in: 

2005 

Website: 

www.fanola.it 

Main Brands: 

Fanola; No Yellow; 

Orotherapy 

Main Export 

Destinations: 

Europe, North America, 

Australia; United Arab 

Emirates; New Zeland, 

Canada

REASONS WHY 

Colourful/Creative/Community 

addicted 

Democratic & Inclusive 

Unconventional 

Frequent innovation 

Brand focused on social media 

Extreme performing products 

100% Made In Italy 


Hairstylist’s community 

International Distribution 

Fanola offers freedom of expression and 

experimentation. Everyone can find their ideal 

shade thanks to the original, unorthodox colour 

selection, which conveys boundless love for life. 

STAR 

PRODUCTS 

No Yellow Shampoo 

& Mask 

The professional 

treatments range 

with the Extra Violet 

Pigment to neutralize 

undesired yellow 

effects on bleached, 

blonde, streaked 

or gray hair. The 

formulation is enriched 

with Grape extract for 

an antioxidant action 

and Silk Proteins for 

shine. The Shampoo 

neutralizes the yellow 

undertones with an 

immediate toning action 

and the mask neutralizes 

the yellow undertones 

leaving the hair soft 

and shiny. 

No Orange Treatments 

It is a professional 

treatment including 

Shampoo, Mask and 

Conditioning Foam, 

featuring a highlyconcentrated 

BLUE 

pigment in their 

formulation to neutralize 

copper-red-orange tones 

while giving hair a cold, 

shiny and even tone. 

In particular, Blue Foam 

is ideal on white hair 

for icy effect result, 

leaving hair nourished 

and disetangled without 

weighing down. 

Nourishing Treatments 

A complete restructuring 

range for dry and frizzy 

hair. All the products 

are formulated to 

give hydration and 

nourishment to dry, 

stressed and damaged 

hair thanks to the Milk 

Proteins and Linseed Oil. 

Fanola Color 

Permanent coloring 

cream with ammonia, 

enriched with Ginkgo 

Biloba. Available in 

119 shades, which 

can be mixed together 

to obtain infinite shades 

of color. Formulated 

to respect the skin 

and hair, it leaves hair 

bright and healthy and 

guarantees a long-lasting 

result. It allows to realize 

uniform and bright 

colors with rich, deep 

and natural reflections 

with 100% coverage of 

white hair.

FARMEN 

A HISTORY OF SUCCESS 

AND VALUES 

Farmen International Cosmetics Distribution 

was born in 1964, in a small three-room laboratory 

in Turin, Italy. A genuine firm, fruit of the 

labour of two generations, offering effective, reliable 

and cutting-edge products to beauty 

treatment and hairstyle professionals. A firm 

that is recognised and appreciated in more than 

80 countries, across the five continents. Right 

from the first product, Farmesil silicon spray, a 

brainchild of founders Mariarosa Ceccon and 

Piero Manzetti, it stood out for its innovative 

and modern business approach. This is how 

the first gas-free Italian hair spray, Natural, was 

born, and all the other products that enrich its 

three brands: Vitality’s, Neà-Spa and Fascinelle. 

Below, Farmen's Management 

and headquarters. 

ABOUT US 

Company Name: 

Farmen International 

Cosmetics 

Distribution SpA 


Via Leinì, 150 

10036 Settimo Torinese (TO) 

Italy 

Website: 

www.farmenspa.com 

Founded in: 

1964 

Main Brands: 

Vitality's, Neà-Spa, 

Fascinelle 


The World 

A COMPLETE PRODUCTION CHAIN 

One of their strong points is the ability to 

manage the entire production chain within the 

company: from the initial concept to the selection 

of raw materials and active ingredients, 

right up to production, delivery and education 

of the end user. Only in this way, by meticulously 

checking each and every step, can 

Farmen truly guarantee the quality and reliability 

of their products. These tests are so stringent 

that no more than around 100 of the approximately 

600 formulas evaluated every year 

are actually manufactured on an industrial 

level. Since its establishment, Farmen has 

always pursued a single objective: offering beauty 

and style professionals effective, reliable 

and innovative products to meet all their working 

needs. The result of this commitment 

is reflected today in three production lines: 

Vitality’s, Neà-Spa and Fascinelle. Vitality’s 

is the line dedicated to hair stylists, offering 

a complete high-quality range designed to 

enhance clients’ style and improve their wellbeing. 

These specific colouring, shaping and 

styling solutions offer added value: the creativity 

and experience of Italian-made products. 

Neà-Spa is the brand dedicated to the professional 

beauty sector. This complete range of 

treatments for the face and body uses natural 

and exclusive active ingredients derived from 

Farmen’s research. Fascinelle, the brand created 

to satisfy the needs of clients who purchase 

through the selective perfumery channel, is a 

complete line of high-end products for the wellbeing 

and styling of hair.

Left, some images of 

the production chain. 

REASONS WHY 

A Modern Company 

Strong Research and 

Development Department 

A complete production 

chain 

Local and glocal at 

the same time 

Made in Italy 

Strong values 

50 years of experience 

THE CHARTER OF VALUES 

Farmen has always believed in values such as 

respect for the environment, safety at work, 

customer care and commitment to the local 

environment, with the awareness that profit 

and responsibility cannot be separated. Today 

Farmen has decided to go beyond this mission 

statement, formalising their values and objectives 

with the project “The Sustainable Colours 

of Beauty”, a social responsibility strategy that 

aims at promoting a new kind of beauty, closer 

to the Environment and to People. The first result 

of this commitment was the formalisation 

of the “Charter of Values and Commitments” 

which was born as an evolving document and 

becomes richer through dialogue with all the 

firm’s stakeholders. One of Farmen's strong 

points is the internal management of most 

of the supply chain, which ensures the maximum 

quality, transparency and reliability of 

their products. Raw materials: Farmen is developing 

a sustainable supply policy based on 

environmental and human rights protection. 

The aim is to guarantee that even suppliers 

of their main ingredients respect this policy by 

the end of 2018. Packaging: Farmen is at work 

to eliminate overpackaging, reduce the weight 

of packages by 15%, and reach 100% recycled 

paper and cardboard, partly certified as sustainable 

by the end of 2018. Finally, the company 

provides support, assistance and training before 

and after sale to professional clients, ensuring 

that products are 100% safe both for 

humans and for the environment, thanks to 

thousands of analyses carried out each year 

by quality control at R&D laboratories. 

FROM GLOBAL TO LOCAL 

Farmen is a traditional Italian firm, strongly 

linked to the local environment and at the 

same time present in more than 80 countries 

across the 5 continents. It is a spokesperson for

FARMEN 

Italian quality in the World. Reconciling this twofold 

nature has always been one of the essential 

points in its corporate mission: for this reason, 

70% of personnel lives in Settimo Torinese and 

90% of first level suppliers can be considered 

local. Always in this perspective, Farmen offers 

continuous and practical support to the local 

social fabric, sponsoring sport activities, NPOs, 

students, hospitals and other organisations. But 

international markets are also an integral part of 

the soul of Farmen: future goals include penetrating 

markets in ex-Yugoslavia, Argentina, Perù, 

Chile, Turckey, Singapore, Mongolia, Norway, Sweden, 

UK, Ireland, Iceland, Mexico, South Africa. 

What type of partners are we looking for? Professional 

importers, corporations, and retail chains. 

PEOPLE: THE ADDED VALUE 

Farmen's employees are their greatest asset: 

for this reason, the firm guarantees health protection 

and safety at work, transparent recruitment 

policies, equal opportunities and equitable 

remuneration, special terms for maternity 

and agreements with nurseries, freedom of 

trade union representation and continuous 

professional development. In parallel, we share 

the will to commit to a strategy of tangible and 

transparent external communication, to make 

Farmen's commitment visible and involve the 

entire supply chain. Additionally, we support 

the local environment and the local community, 

with the creation of virtuous economic and 

social systems. 

STAR 

PRODUCTS 

Zero/Vitality’s 

Zero is renewing itself, 

with a more ecological 

conscience, shifting 

the emphasis onto 

the sustainability of 

consumption. 

Vitality’s has chosen 

to embrace the Vegan 

philosophy with 3 green 

pillars: 

- for Us Vegan is: No 

sumbstances of anial 

origin or derivation and 

no GMOs are used. 

- 80-83% natural 

index: A tangible 

sign of Zero Colour’s 

daily commitment to 

respecting the planet 

and the well-being of 

women. 

- Formulation with 

Organic extracts: 

of green tea, aloe, 

marshmallow, 

equisetum, and thyme. 

With anti-oxidant and 

emollient properties, 

they help protect colour 

and leave hair softer 

and silkier. 

Deco/Vitality’s 

The new Deco line is 

the professional choice 

to play freely with light 

and look after hair at 

the same time. Deco 

contains Complex oil, a 

precious blend of Cotton 

oil and Illipe butter 

that by nourishing the 

hair helps reduce the 

depleting effects of the 

bleaching process. The 

keratin in the formula 

works synergistically with 

the Complex oil to protect 

hair and condition it 

superbly. Deco comprises 

a complete range for all 

lightening needs, looking 

after both scalp and hair. 

Epurà /Vitality’s 

From the heart of nature, 

to the heart of beauty. 

From the unspoilt nature 

of the Alps to the 

advanced technology 

of Vitality’s labs comes 

Epurá. Pura Complex: 

Gentian, Mountain arnica, 

Scots pine, Lemon balm, 

Juniper, 

St. John’s Wort. 

A multifunctional 

botanical complex 

carefully selected in 

collaboration with 

expert botanists to 

guarantee a safe 

and organic product, from 

seed to extract. 

Specific properties for 

each type of problem and 

intense fragrances. 

Tone/Vitality’s 

Delicate tone-on-tone 

colouring with no 

ammonia. It works 

gradually over time 

and doesn’t lighten 

the base, for an 

extremely natural colour. 

Thanks to Switch-on 

Technology, every nuance 

was broken down 

into all its tones to 

scientifically balance 

the percentages of 

coloured pigments 

and thereby obtain 

pure nuances.

THE VEGAN* COLOUR 

HIGH NATURAL INDEX 

Equisetum 

Marshmallow 

Thyme 

Green tea 

Aloe 

THE VEGAN HAIR DYE WITH A HIGH NATURAL INDEX 

Our commitment to respecting the planet and the beauty of women 

Diamond 

Skin Protection 

Shine 

Complex 

Sweet 

protection 

Ammonia 

free 

With 

PTD 

Organic 

extracts 

We love 

pets 

*Contains no animal-derived ingredients 

vitalitys.it

FRAMESI 

FASHION, STYLE AND 

UNIQUENESS 

Made in Italy since 1945, Framesi has been 

working for the professional hairdresser 

success providing salons with innovative, 

professional products that deliver in salon 

precision, predictability and performance. 

In Framesi beauty and fashion blend with 

individual artistry and creativity, boosted by a 

cutting-edge training program. 

AN IDEA. A DREAM. 

The courage to believe in it and make it 

come true. With the mere support of family 

and friends, an Italian story of passion and 

determination began. And an exclusive 

alliance with hairdressers, which will never 

fail, was born as well. 

Mr Fabio Franchina, President. Ms Patrizia Caldera, 

Marketing&Corporate Communication Director and 

Mr Andrea Pace, International Director. 

ABOUT US 

Company Name: 

Framesi SPA 


Strada Statale dei Giovi 135 

20037 Paderno Dugnano (MI) 

Italy 

Website: 

framesi.it 

Founded in: 

1945 

Main Brands: 

Framcolor, Morphosis, 

FOR-ME, Framesi Barber Gen 


USA, Tunisia, Pakistan, Czech 

Republic, UK, Switzerland, 

Argentina 

RESEARCH AND QUALITY PRODUCTS 

•Major investments in research and in the 

development of cutting-edge formulations 

•The highest standards, thanks to carefully 

selected raw materials and a field-proven 

series of checks and controls 

•State-of-the-art production technology 

•Consultancy from prestigious Italian 

universities and US scientific institutes 

•Framesi Accessories: safety, ergonomics 

and top quality applied to implements for 

professional use. 

LEARNING BY DOING: THE ULTIMATE 

EDUCATIONAL PROJECT 

A training program designed to bring Italian 

fashion all over the world and turn all of 

Framesi’s hairstylists into 360-degree beauty 

consultants and successful designers, as well 

as improving their technical skills. Learning by 

doing places emphasis on the importance of 

high-level lifelong training, a comprehensive 

program of technical and style courses in 

classroom and web sessions, to please even 

the most demanding professionals. The project 

will be led by two extremely knowledgeable 

teams: The International Technical Masters, 

for tailored one-to-one consultancy, and the 

Framesi International Ambassadors, locallyselected 

specialist trainers.

REASONS WHY 

ITALIAN STYLE FRAMESI AND ITALIAN 

STYLE ENERGY STYLISTIC TEAMS 

• The collection: a yearly research project 

into colors, volumes and styling designed 

to propose the latest trends and satisfy the 

public’s expectations 

• A unique and original cutting method that 

optimizes the quality/time ratio and ensures 

economic advantages for the salon 

• Fashion, technique and style in a series 

of seminars, the contents of which can 

immediately be implemented in the salon. 

A family business 

Our mission: To work 

exclusively for the success 

of the hairdresser 

• 100% made in Italy 

Creativity, good taste and 

style: the very essence of 

Italy, highly valued all over 

the world 

Attention to people 

• A unique project based 

on common goals to be 

shared with staff and 

customers alike

FRAMESI 

STAR 

PRODUCTS 

Famcolor 2001 

This line gives the 

stylist an infinite range 

of possibilities, all 

brilliant and unalterable. 

The protective antiage 

formula and high 

quality pigments, made 

even more stable by a 

special technology, make 

FRAMCOLOR 2001 the 

permanent color loved 

most by professionals 

from all over the world. 

Morphosis Restructure 

ritual - Salon Treatment 

The Morphosis 

Restructure treatment 

uses plant-derived 

Peptides, Fermented 

Rice extract, Hyaluronic 

acid and Vegan 

Collagen to target 

specific areas of the 

hair, reconstructing 

and strengthening the 

structure of the shaft. 

The most effective 

remedy for hair with 

structural damage and 

loss of tone and body, 

that looks dry, dull and 

dehydrated, is this shaftrestructuring 

ritual. In 

three steps (Revitalising 

Shampoo, Express Filler 

and Precious Fluid), 


restores collagen and 

proteins; the hair is 

instantly plumped and 

reinforced in its most 

damaged parts, so it is 

perfectly regenerated. 

The effectiveness of 


has been jointly tested 

by the cosmetics 

Research and 

Development Laboratory 

of the Department of 

Chemistry, University 

of Naples Federico II, 

using highly accurate 

instruments. 

These tests have shown 

that, after using the 


treatment, the hair is 

64% stronger, 37% more 

manageable and 8% 

bouncier. 

Decolor B Diamond 

A highly performing 

bleach with diamond 

powder. With ultra-fast 

and dust-free formula, 

hair gets extra shine 

and hair surface 

gets smoother, more 

luminous and solid. 

• Fast action 

• Lightening power: 

over 9 LEVELS 

• Very hydrating 

• Brilliance effect 

• Smoothed, silky, 

shiny hair

G. COSMETICS 

THE BEST SOLUTION 

FOR OUR CLIENT 

G. Cosmetics (Gidon Cosmetics Group) is 

one of the oldest companies in Israel who 

operate in the professional beauty industry 

since 1974. Our products can be found in 

the top location of the market: exclusive hair 

salons, exclusive Hotels and SPA resorts, 

beauty salons as well as professional outlets 

supplying electric appliances. Using the vast 

experience in R&D and knowledge of the local 

and global markets, the company developed 

in the last few years new line of professional 

products which can provide a comprehensive 

solution to world wide distributors to the 

professional market who seeks to offer their 

clients highest quality products with fair 

prices. We own the following brands: Jul Pro 

(comprehensive professional hair products), 

NG-PRO – electric tools for beauty salon, 

Ng Beauty – beauty salon accessories and 

BALSTER – patent pending hair dryer and hair 

brushes. 

OUR VISION 

Provide our clients with a distinct portfolio 

of solutions that make the daily moments 

into unique experiences. We seek to always 

supply the best to our clients. 

OUR VALUES 

Family atmosphere: we believe that working 

in a family-like ambience instills confidence 

and trust, providing our employees with the 

support they need to grow and perform even 

better, thus maximizing our business results. 

ABOUT US 

Company Name: 

G. Cosmetics - Gidon Cosmetics Ltd. 


5th Shidlovsky Street, Yavne Israel 

Website: 

https://www.gidoncosmetics.co.il/en/ 

Contacts: 

+972-8-9523777 

ofer@gidoncosmetics.co.il 

Founded in: 

1974 

Main Brands: 

JUL, NG-PRO, NG-BEAUTY, BLASTER 


Greece, Cyprus, USA, Central Europe, Far East 

In the photo: 

Reuven Shaban, President, 

Ofer Mor, CEO, 

Sharon Shaban, Business 

Development Manager

REASONS WHY 

Total solution for Importers 

(“one stop shop”) 

Innovative products 

Flexible prices range 

Focus only in the professional 

beauty salon market for almost 

50 years 

High Global reputation 

Provides fast solutions 

Client orientation: we focus on our clients 

and lead an ongoing dialogue with them to 

gain the deepest understanding of their 

needs. 

Excellence: we strive to excel and to carry 

out each task in the best way possible. We 

don't know a better way for achieving optimal 

results. 

Innovation: we challenge ourselves constantly 

to generate added value for our clients and 

protect our position as the leaders in hair and 

beauty care. 

The company is private owned company 

who build it’s reputation through the years 

by working with the global players of the 

professional beauty industry. The main 

focus of the company is the beauty salons 

market. We are the exclusive distributors of 

international brands as well as the owners of 

our own brands. Our products can be found in 

the top location of the market: exclusive hair 

salons, exclusive Hotels and SPA resorts, 

beauty salons as well as professional outlets 

supplying electric appliances.

G. COSMETICS 

WE ARE CURRENTLY REPRESENTING THE 

FOLLOWING BRANDS: 

Hair Professional Products 

OLAPLEX - USA 

JUL PRO - P.L 

MATRIX - USA 

Beauty Salon, Hair Salon Machines and 

Furniture 

MALETTI GROUP - ITALY 

NILO GROUP - ITALY 

TAKARA BELMONT - JAPAN 

NG BEAUTY - P.L 

MEGASUN - GERMANY 

Tools and Accessories 

NG PRO - P.L 

BLASTER - UK 

Framer - USA 

In order to support this wide range of products 

the company owns the following facilities: 

- Head Quarter Offices 

- Logistic Center 

- The biggest show room in Israel 

- Exclusive training center 

- Licensed Cosmetic Factory facility

STAR 

PRODUCTS 

Occupying 1,000 Sq. 

m., Gidon Cosmetics’ 

showroom is the 

largest of its kind in 

Israel, housing a broad 

range of high-quality 

professional brands, 

including prestigious 

international brands 

that allow professionals 

to personalize their 

studios and salons 

with the best furniture 

and accessories with 

the utmost confidence 

that they bought the 

best technology with 

uncompromising finish. 

We believe that the 

beautiful and extensive 

range in our showroom 

will allow you to choose 

the best for your 

business needs and 

expertise at different 

price points, from 

classic to trendy design. 

Among others, our onestop-shop 

showroom 

displays treatment and 

beauty beds in various 

sizes and impressive 

technical specification, 

elegant pedicure 

couches, therapist 

chairs, manicure 

workstations, electric 

appliances, various 

Lupa lamp models, 

nail dryers, sterilization 

equipment, massage 

stones heaters, service 

trolleys, massage 

chairs, electric beds, 

and more.

GA.MA 

HAIR AND BEAUTY 

TECHNOLOGY SPECIALISTS 

GAMA Italy Professional was founded by Mario 

Gardini in 1969, in the industrial outskirts of 

Bologna. Since its origin, the company has 

been synonymous with research and innovation, 

launching the first-ever professional hair 

straightener in the world. It has continued to 

be a trusted brand in the Hair and Beauty 

Technology sector, thanks to its innovative 

approach to product design and development. 

All GAMA products are designed and 

manufactured based on profound market 

knowledge, based on 50 years of experience, 

and ongoing and continuous dialogue with 

world experts. GAMA’s mission has always 

been to satisfy even the most demanding 

professionals, while also catering to the 

everyday consumer. Its main goal is to make 

professional salon stylists’ life easier, creating 

products with a main focus on performance 

and innovation, but also always keeping in 

mind the latest industry trends and hair-health. 

Developing a product together with the stylists 

means understanding, satisfying, and going 

beyond all the needs of day-to-day salon 

ABOUT US 

Company Name: 

GA.MA SRL 


Via Sant’Alberto, 1714 

40018 San Pietro in Casale 

Bologna - Italy 

Tel. +39 051 666 8811 

Email: info@gama.eu 

Website: 

www.gamaitaly.com 


Mr. Pasquale Barillà 

Export Director: 

Mr. Ivan Luppi 

Collections: 

Professional: gama.professional, 

GAMA Barber Series, Gama Salon 

Exclusive. Consumer 


North America, Europe, 

Middle East, Asia

activities. The task is tackled using a holistic 

approach: the staff immerses itself in the 

professional world to unlock all its needs and 

secrets, every aspect is important. We then 

take the know how learnt in salon’s to the 

consumer, to ensure they get the most 

professional experience possible, from the 

comfort of their own home. 

HISTORY 

Since its founding, GAMA was conceived to be 

an innovative game-changer that aimed to 

revolutionize the industry and market. It all 

started in 1969 when the creative wizardry of 

a number of beauty salons inspired Mario 

Gardini to seek a new way of interpreting hair 

care and new tools to encourage creative 

expression through hair”. The end-result was 

GAMA - which stands for Gardini, Mario - with 

none other than the birth of the first-ever massproduced 

professional hair straightener. The 

launch of Quick-Heat Technology in the late 

90s made the impossible possible; the 

introduction of hair straighteners that heated 

up and were ready to use in less than a minute, 

not only changed the way professional stylists 

worked but also had a massive influence in 

popularizing consumer straighteners and 

helping them become the staple they are 

today. Quick Heat Technology was followed by 

the introduction of Instant Heat Technology 

(IHT), which was patented and launched in the 

professional market in 2010. This innovative 

technology revolutionized the world of styling, 

thanks to a state-of-the-art heating element 

that reaches working temperature in just 14.3 

seconds, with a constant and extremely 

homogeneous distribution of heat over the 

entire surface of the heating plates & tubes as 

long as the devices are turned on. This makes 

GAMA Professional hair straighteners & curling 

irons the fastest in the world to reach working 

temperature, being extra- efficient while still 

REASONS WHY 

Focus on innovation and creativity, 

putting out state-of-the art, 

game-changing products with 

a focus on the professional world 

Italian Design 

Always at the forefront 

of industry trends 

Over 50 years of experience 

in the hair-styling industry 

Versatile and complete range of 

products, conceptualized to satisfy 

the most demanding stylists 

as well as mass consumers 

protecting the hair from unnecessary heat 

stress caused by changes in temperature. 

Pass after pass, the end result will be always 

the same: healthy, sleek, shiny hair. Another 

milestone in GAMA's ongoing pursuit for 

technical innovation and quality was the 

introduction of the new ranges of entirely 

“Made in Italy” professional hair dryers. 

However, the next big industry gamechanger 

would arrive with the introduction of the iQ 

Perfetto at the 2019 COSMOPROF Bologna 

trade fair: a groundbreaking ultralight, compact, 

minimalist and disruptive professional hair 

dryer that promises to start a new era in the 

hairdryer market, for professionals and 

consumers alike. 

PROFESSIONAL WORLD 

GAMA’s Professional world is formed by three 

main collections: gama.professional, GBS & 

GAMA SALON EXCLUSIVE. They are GAMA’s 

top-of-the-range of professional hair dryers, 

straighteners, irons, trimmers and clippers, 

built with the most demanding stylists’ needs 

in mind. All these products blend innovative 

design and the latest technology with pure 

“Italian Design” and “Made in Italy” quality. 

GAMA has its own Lab & Engineering facilities

GA.MA 

in Italy dedicated to research and innovation 

where each professional product is carefully 

studied, developed and tested before 

distribution. The motors and inner components 

of the hairdryers, irons, clippers and trimmers 

are thoroughly designed and built in order to 

guarantee the best performance and top 

reliability of each and every product. 

CONSUMER WORLD 

GAMA’s Consumer lines were created with one 

clear objective in mind: to provide a professional 

experience from the comfort of your own home. 

The range consists on a wide and complete 

selection of professional-inspired, premium 

hair-technology products put together to satisfy 

the needs of every consumer, inspired by 

the latest trends and technologies in the 

professional industry, and the latest 

developments in hair health. 

STAR 

PRODUCTS 

IQ2 

iQ2 

iQ2 is the lightest hair 

dryer in the professional 

market, weighing only 

294g / 10.3oz, 

combining ultra power 

and performance thanks 

to an intelligent 

brushless motor, it is 

30% faster than any 

other professional hair 

dryers and has an extra 

long lasting motor. 

G-Style Oxy Active 


Compared to the first 

version, iQ2 is featured 

by new technologies: 

TURBO function that 

powers the air flow, 

taking the engine to a 

super speed of 

120,000rpm for 30 

seconds and STAND-BY 

function that 

automatically turns iQ2 

to stand-by mode when 

you place it on the Smart 

Pad. The hair dryer iQ line 

is the only one in the 

market equipped with 

Auto-Clean Reminder 

technology that allows 

you to remove in a few 

seconds all hair residues 

or dust and all dirt 

trapped in filters. 

iQ2 is the result of the 

company’s continuous 

investment in Research 

and Development and a 

hairdryer with unique 

characteristics and 

performance. 


Hairstraighteners 

The G-Style Oxy Active 

IHT and the G-Style Oxy 

Active IHT Classic are two 

innovative professional 

straighteners fitted with 

Oxy-Active Technology. 

Thanks to the emission 

of active oxygen with 

antibacterial properties, 

this technology guarantees 

shiny, elastic hair and 

deep-cleansing of the 

scalp. They are also 

especially designed to 

Series GBS 

enhance the health of 

permanently colored hair, 

by neutralizing the 

negative effect of the 

coloring treatment’s 

chemicals, closing the 

hair cuticles and 

protecting the hair’s 

surface from the damage 

produced by free radicals. 

This generates the Color 

Lock effect, brighter and 

greater lasting color. 

Pro Power 10 

Pro Power 10 is the hair 

clipper equipped with an 

ultra-powerful high 

performing professional 

motor that reaches 9000 

rpm. It is also equipped 

with a fast-charging 

lithium-ion battery: just 

1.5 hours is enough to 

get 90 minutes of 

autonomy. Its ultra-sharp 

stainless-steel blade 

ensures a delicate and 

precise cut. By using the 

side lever, it’s possible to 

get 5 different 

adjustments of the height 

of the blade from 0.3 

mm to 3.3 mm and with 

the 4 guide combs 

included, it can adjust 

the length of the cut from 

3 to 12 mm. The cordcordless 

function allows 

to work both with and 

without the cable. 

Series GBS 

Our passion for styling 

led GAMA researchers 

back to their roots, to the 

Barber Shop, the place 

that has historically been 

every true gentleman’s 

special place to relax and 

take care of himself. 

GBS, or GAMA BARBER 

SERIES was inspired by 

the world’s best Barber 

Shops and the latest 

global grooming trends. It 

is an extremely versatile 

and elegant barber line 

composed by magnetic 

clippers, a clipper, 

trimmer, shaver and a 

straightener; all designed 

for cutting, trimming, 

shaving and finishing 

styles with maximum 

precision. Thanks to 

state-of-the-art 

technology and highquality 

materials, the line 

offers exceptional results 

and meets the demands 

of the toughest 

customers.

HSA 

COSMETICS 

A GREAT EXPERTISE IN THE 

HAIR CARE INDUSTRIES 

HSA is the Italian company specialised in 

the production and marketing of cutting-edge 

products in trichologic and cosmetic sectors 

for private label and own brands. With a 

strong expertise in hair dyes, today HSA has 

expanded its range of hair care and skin 

products, creating successful brands thanks 

to pioneering concepts and formulas. Partner 

of more than 200 brands in 90 countries, 

it offers 1000 formulas Made in Italy and 

5 brands: Eslabondexx, Nouvelle, Silky, 

Guudcure, Addplex. 

created in 1982 in Varese in the heart of 

Europe, HSA Cosmetics is an Italian private 

label cosmetics manufacturer specialising in 

the production and marketing of cutting-edge 

cosmetic products. Everything started with a 

dream: founded by the Zanzi family with the 

aim of developing an important expertise in 

hair color, HSA has now expanded its range of 

hair care, face and body products. Nowadays, 

HSA has become the ideal marketing partner 

for companies that intend adopting a 360 

degree beauty approach to their brands and 

ABOUT US 

Company Name: H.S.A. COSMETICS 


via Ugo Foscolo 27 

21050 Bisuschio (Varese) - Italy 

Website: 

www.hsacosmetics.com 

E-mail: hsa@hsacosmetics.com 

Phone: +390332474654 

Founded in: 

1982 

CEO: 

Mr Stefano Zanzi 


Mr Davide Zanzi 


Mr Paolo Delle Piane 

Main Brands: 

Nouvelle, Silky, Eslabondexx, Addplex, Guudcure 


India, China, Asia Pacific, Central America 

Above Stefano and 

Davide Zanzi, founders of 

HSA in 1982. Left, Paolo 

Delle Piane, marketing 

manager.

HSA works to reduce the 

impact of packaging, 

eliminating overly heavy or 

bulky secondary and primary 

packaging. HSA decided not to 

use any more cellophane film 

in the packaging of hair dyes, 

resulting in a saving of about 

15 tons of plastic per year. 

want to rock the cosmetic market by creating 

something unique. HSA is the private label 

cosmetics manufacturer that creates and 

manufactures in Italy to protect an originality 

recognised the world over. It is present in 90 

countries on the 5 continents, helping beauty 

brands with their private label skin care and 

hair care lines. 

OUR VISION, OUR FUTURE 

HSA is reaching for the sky. We want to be the 

most sought after and desired private label 

cosmetic manufacturer in the beauty industry 

thanks to our ability to connect customers with 

their dreams. We offer unexpected pioneering 

product concepts, formulas, design and fullservice 

to make your brand shine like the 

brightest of the stars. As a private label 

cosmetics manufacturer, we always work hard 

to reach the highest standards and discover 

new solutions to offer to our customers. 

We can transform your cosmetic lines into 

beloved and successful beauty brands. 

OUR MISSION 4 YOU 

We design concepts and product lines for 

haircare and skincare dedicated to brands 

with a high level of personalisation, enabling 

each customer company to be unique and 

distinctive in its own reference market with 

steady growth. With a consolidated thirty-year 

international experience, we are the private 

label cosmetics manufacturer delivering 

quality, creativity and security in customer 

projects and inspiring them to spread 

innovative and profitable beauty concepts. 

REASONS WHY 

High level of product customization 

for every single client 

More than 40 years of expertise 

in the hair care industry 

One of the worldwide leader in 

hair dyes 

Private label marketing approach 

with yearly trend book and 

cosmetic innovation book 

From bulk production to full 

service production 

International presence in more 

than 90 countries

HSA COSMETICS 

The soul of Nouvelle is contemporary, 

colorful. The exuberance and originality 

of the brand find solid foundations in the 

critical interpretation of different artistic 

periods, cultural movements, painters 

and creatives who have expressed their 

concept of color and beauty. 

STAR PRODUCTS 

Addmino-18 Hair 

Reborn Elixir 

Rebirth spray is a 

vegan friendly spray 

that preserves and 

protects the hair 

structure, by preventing 

it from damages 

caused by chemical and 

mechanical treatments. 

It is based on a “3 

power technology”, 

resulting from a blend 

of fruit acids, mineral 

salts and fermented 

green coffee. To be 

applied before the 

chemical treatment, in 

salons services. If part 

of a hair care routine, 

to be applied after 

shampooing. 

Eslabondexx Color 

Hair Mask 

Demi-permanent 

coloring mask with fruit 

acids and blueberry 

extract. Revives the 

color of bleached 

hair, moisturising and 

restructuring it. 4 

splendid toning and 

reviving colors for hair 

that is always radiant 

and nourished. 

Guudcure Age Balance 

Gravity Day Cream 

Firming elasticizing face 

cream that helps to slow 

sagging skin on the face 

and neck. Encourages 

correct elastic fibre 

architecture, maintaining 

tissue structure. 

With pre and probiotics.

We fulfill Hair & Skin dreams 

bringing your brand to life 

Connect yourself with the most 

innovative company for private 

label production of personalized 

cosmetics. 

Find out how to become one of our 

“customer partners”. Thanks to an 

expertise of over 30 years in hair color, 

hair care and skin care products and with 

a portfolio of more than 1000 formulas, 

we offer made in italy full services to 

more than 200 brands in 90 countries 

around the world. 

connect yourself with your dreams : hsacosmetics.com - shop.hsacosmetics.com - hsa@hsacosmetics.com

INDUSTRIAS 

ORIOL 

80 YEARS IN THE SERVICE 

SECTOR 

Founded in 1942 by Narcís Oriol Quintana, 

Industrias Oriol has devoted their efforts to 

the manufacture of items for the hairdressing 

sector. They are pioneers in both the design 

and manufacture of these items in Spain. 

Their wide range of products include more 

than 3,000 references; clips, rollers, combs, 

brushes, capes, neck wrap paper, hair 

straighteners… The quality of their products 

is endorsed by 80 years of experience. This, 

together with the full dedication and the 

constant efforts of a solid team, has led them 

to become leaders in the hairdressing and 

beauty sector in Spain since the 80’s, and 

their prestige has now crossed borders. They 

currently export to more than 70 countries 

and own a wide distribution network not only 

in the domestic market but also overseas. 

ABOUT US 

Company Name: 

Industrias Oriol 

1942 S.L.U. 


Ciudad de Asunción, 56 

Barcelona - Spain 

Tel. +34 932740784 

Website: 

www.eurostil.com 

Started in: 

1942 

President: 

Mr Miquel Oriol and Mr 

Narcís Oriol (son) 

Founder: 

Mr Narcís Oriol 


Mr Alessandro Labate 

For info write to: 

Export3@eurostil.com 


48 

Turnover 2020: 

18,5 million euros 

Main Brands: 

Eurostil l, Pollié, Tassel 

Cosmetics and Ragnar 

Their core idea has always been to supply 

quality products. This effort has been 

successfully rewarded by a huge growth which 

led them to enlarge and modernize their 

facilities. Today, they have a modern factory 

and offices in Barcelona housed in a total 

area of 16,000 m 2 . 

FROM BARCELONA TO 

THE FIVE CONTINENTS 

In the 80’s they started supplying clients 

in France and Italy, and step by step, the 

export business has been growing until 

the present day. This field is so important 

that Industrias Oriol, in addition to the 

headquarters in Barcelona, owns a subsidiary 

with a manufacturing area in Buenos Aires 

which was started up in 2013. Starting 

from the origin with these hand-made hair 

clips, now the company has three business 

lines: Eurostil (hairdressing supplies), 

Pollié (aesthetics) and Tassel Cosmetics, 

(professional cosmetics) and Barber Line 

(Barber Products) with over 3,500 references. 

From the very beginning, Industrias Oriol 

has only sold their products to distributors 

and wholesalers. Currently they have over 

2,000 clients in Spain and more than 1,000 

worldwide. The relationship is based in their 

trust in the brand and the shared goal of 

“market protection”.

REASONS WHY 

Founded in 1942 by 

Narcís Oriol Quintana 

A family company 

with headquarters in 

Barcelona and subsidiary 

in Buenos Aires 

Manufacturers and 

importers in the sector. 

Renowned names in 

the sector including 

hairdressing, beauty and 

cosmetics top brands 

Leaders in the Spanish 

market, with presence in 

in more than 70 countries 

worldwide 

Committed to their 

distributors Worldwide 

STAR 

PRODUCTS 

DYE COLOUR DOUSSE 

103 colours 

manufactured by us 

and with and without 

ammonia 100% 

coberture with 12 oils 

to moisture the hair 

at the same time we 

colour it. 

NECK WRAP PAPER 

This highly prestigious 

reference is essential 

for barbers and 

one of the products 

Industrias Oriols has 

been producing for 

a long time and is a 

bestselling export. 

Each roll serves 100 

services. 

DETANGLE BRUSH 

Three pin sizes and fully 

injected plastic. Available 

in different colours and 

combinations. 

ROLLER 

Our reference 0000 is 

one of the first products 

we start manufacturing 

and one of the 

emblematic products 

of the company in pink 

colour. 

PROFESSIONAL COMBS 

For hairdressers and 

barbers, manufacture by 

us in different materials 

and colours.

INEBRYA 

WELCOME TO A NEW 

SENSORIAL EXPERIENCE 

Inebrya is the professional haircare brand 

created in Italy for the hair artists of the world. 

The brand name comes from the Italian verb 

“inebriare” which means to exhilarate, to 

stimulate, to excite. The Inebrya products 

“inebriano” because they move the senses 

through the colors (packaging and fluids) 

and the fragrances that fulfill the air since 

the first born in 1999. These features are 

rooted in the brand’s DNA which stands for 

high sensorial experiences. In the Italian 

laboratories every new product is conceived, 

developed and produced selecting with great 

accuracy cosmetic and delicate fragrances, 

innovative transforming textures and sensorial 

packagings. Being a professional haircare 

brand means offering products covering all 

the needs the end consumers want to solve 

when approaching their hairdressers. For this 

reason Inebrya offers a wide product range 

covering the following 3 areas: technical, 

treatment & care, styling & finishing. Today 

Inebrya is distributed in more than 60 different 

countries of the world, and aims at reaching, 

empowering and helping more professionals 

and customers around the globe. 

ABOUT US 

Company Name: 

Pettenon 

Cosmetics 

S.p.A. SB 


Agf88 Holding 





Brand: 

Inebrya 

Founded in: 

1999 

Website: 

www.inebrya.it 

Main Brands: 

Blondesse, Ice Cream, 

Inebrya Color & Bionic 

Main Export 

Destinations: 

more than 60 

countries 

in the world 

REASONS WHY 

Sensorial experience as a point 

of differentiation 

Ultra femininity and elegant 

maximalism 

Complete professional range 

The reference brand for technical 

performance 

Constant research and innovation 

International education programs 

(training and events) 


Worldwide distribution 

More than 20 years of expertise

STAR 

PRODUCTS 

INEBRYA COLOR AND 

TREATMENT 

INEBRYA has always 

targeted hairstylists to 

enhance their creativity. 

The new INEBRYA 

COLOR range has added 

two new colour lines 

in five shades as well 

as an innovative 

treatment range 

targeting coloured hair. 

NEW INEBRYA COLOR 

SHADES 

Inebrya Color includes 

118 vibrant shades in a 

totally new ultrafeminin 

packaging; the pack is 

also innovative: 

• Tubes are made 

from 100% recycled 

aluminium (PCR); 

• The secondary packaging 

dissolves at 90% 

in 6 months* and it’s 

PFC and PFSC certified; 

• Free from heavy 

metals and fluorine in 

% above standard. 

The 2 new colour 

ranges are Royal Blue 

and Cherry Violet. 

Royal Blue colours are 

concentrated creative 

blue shades that lift 

and dye natural light 

brown hair and enhance 

the dark blue reflection 

on bleached hair, thus 

resulting in cool, intense 

and long-lasting hair. 

They draw inspiration 

from a quintessential 

element: water. Cherry 

Violets are creative 

colours with blue 

and iris cool shades, 

designed for medium 

brown and lightened 

hair, aiming at achieving 

a deeper and refined 

shade. 

INEBRYA COLOR 

TREATMENT 

The Inebrya Color 

treatment is specific 

for rinsing cosmetic 

colour in the salon 

and maintaining its 

brightness and 

durability at home. 

The active ingredients 

of Inebrya Color are 

Sodium Gluconate, with 

anti-pollution action; a 

special molecule used 

to neutralise unpleasant 

odours in the colouring 

service; Algae Extract, 

derived from 3 

moisturising, protective 

and toning algae. 

The line includes 4 

product, and only one 

is to be used in salon 

only - in the first step 

of the treatment: 

Color Perfect Locker. 

COLOR PERFECT 

LOCKER - STEP 1 

Colour-protecting spray, 

formulated with Red 

Algae and Sodium 

Gluconate. It stabilizes 

cosmetic colour, 

improves durability 

and depth over time. 

It is enriched with 

a special molecule 

that captures and 

neutralises unpleasant 

odours in technical 

services. It leaves the 

hair protected and with 

a pleasant fragrance. 

COLOR PERFECT 

SHAMPOO - STEP 2 

Its balanced formula 

gently cleanses hair and 

scalp, leaving it instantly 

soft and shiny, without 

weighing it down. 

The exclusive synergy of 

Red Algae and Sodium 

Gluconate prevents 

colour fading over time 

and has an effective 

anti-pollution action, 

protecting the hair from 

external agents. 

COLOR PERFECT MASK 

- STEP 3 

Its formula enriched 

with Red Algae and 

Sodium Gluconate 

detangles and deeply 

nourishes the hair 

without weighing it 

down, it seals colour 

and protects the hair 

fibre from external 

pollutants. 

The hair is silky, bright 

and easy to comb. 

COLOR PERFECT 

SHINE OIL - STEP 4 - 

FINISHING 

It makes hair instantly 

radiant and luminous 

to the eye, soft and silky 

to the touch.

INNOLUXE 

UNLEASH YOUR 

OUTRAGEOUS 

OVERVIEW 

Meet INNOluxe, we think it’s pretty impressive… 

This British bond-builder brand’s game-changing 

protein technology has been rewriting haircare 

ever since 2015. In fact, world-famous colourist 

Sophia HIlton credits INNOluxe with allowing 

her to create all the show-stopping looks she's 

renowned for - and that's why we invited her to 

be our Brand Ambassador and she graciously 

accepted! 

A BOND-BUILDER WITH A DIFFERENCE 

INNOluxe’s signature in-salon treatment makes 

insanely vibrant, healthy colour possible by 

repairing hair and protecting it while you work. 

Managing Director 

Jez Barnett 

Operations Director 

John Hubbard 

PR Manager 

Katie Braden 

ABOUT US 

Company Name: 

INNOluxe Ltd.. 


Unit 8G, Old Hall Farmyard, 

Priory Lane, Little 

Wymondley, SG4 7BL, GB. 

Website: 

www.innoluxe.com 

Founded in: 

2014 


10 

Main Brands: 

INNOluxe 

Moreover, this treatment can also be adapted 

into an intensely luxurious Stand-Alone 

treatment, or used to protect and repair hair 

during all technical services. 

No matter how you decide to use it, the results 

will always speak for themselves. Clients and 

salons absolutely LOVE it, especially because 

– unlike other bond builders – it leaves the 

hair feeling luxuriously soft and with an 

unbelievable shine. Your clients can see and 

feel the difference from the very first time they 

try it, so it pretty much sells itself! This means 

they will be eager to request INNOluxe at their 

next appointment! 

“QUITE FRANKLY, IT'S THE BEST” 

Simple and concise. This comment by Sophia 

Hilton is why INNOluxe is super-excited and 

proud that the founder of London’s Not Another 

Salon, multiple award winner and all-round 

'Queen of Colour', is the INNOluxe brand 

ambassador. 

“INNOluxe V2 takes it further than I thought 

would ever be possible,” she says. “V2 works 

both inside and out. It rebuilds the hair like 

never before, but equally important, the client’s 

going to feel it and ask for it again and again 

and again.” 

TAKE THE LUXURY HOME 

In addition to in-salon treatments, INNOluxe also 

offers an excellent retail opportunity for salons. 

Our PLATINUM and #SAVED ranges let clients 

take INNOluxe luxury home with them, as does 

our much-loved leave-in treatment, Elixir V2.

Not only does INNOluxe strengthen hair, it also leaves is soft to 

the touch and shiny. After just one application, customers will 

request it at every visit. 

REASONS WHY 

Strengthens hair while adding 

shine and softness 

Huge return on investment 

Zero waste thanks to a syringe 

measuring system 

No minimum order 

Fantastic retail opportunities 

with in-salon sales 

CREATED BY JEZ BARNETT 

Jez Barnett has an overwhelming passion for 

the science behind healthy hair. He grew up 

around his family’s hair salons and has over 30 

years’ experience in hairdressing with some of 

the biggest names in the business. 

It was an inevitable evolution that Jez would 

being focussing on developing treatments 

of his own with a view to helping colourists 

everywhere push the creativity of their work 

further than ever before. 

Co-founder John Hubbard is a highly pragmatic 

and talented businessman who perfectly 

complements Jez’s creativity and vision. 

Together they are a dream team for delivering 

INNOluxe to markets in every corner of the 

globe. 

INNOluxe also makes a big difference in a 

salon’s bottom line with a huge return on 

investments. Indeed, salons that choose 

INNOluxe report charging 20% extra on their 

colour bills. And the super accurate INNOluxe 

syringe measuring system also means zero 

wastage. 

Another enormous advantage is that there is 

no minimum order. Just order what you need, 

when you need it. You can buy as few or as 

many professional products at a time as you 

like – it’s up to you. Then boost retail sales by 

making available luxurious INNOluxe products 

to use at home. A win for everyone involved! 

GLOBAL AMBITIONS 

INNOluxe is currently available in India, 

Pakistan, Cyprus, the United Arab Emirates, 

Kuwait, and Ireland. They are entertaining 

potential expansion in the USA, Canada, other 

EU member nations, South America, Russia, 

and Turkey.

INNOLUXE 

STAR 

PRODUCTS 

INNOluxe V2 

A ground-breaking bondbuilder 

treatment that 

can be used with colour, 

technical services or as 

a Stand-Alone pampering 

in-salon treatment. It 

uses our world-leading 

AminoBond protein 

technology to rebuild 

hair and prevent damage 

as you work, and salons 

and clients alike rave 

about it! As well as V2’s 

salon-only products, the 

range also includes our 

much-loved Elixir V2, 

a highly-concentrated 

leave-in treatment that 

clients can use at home. 

#SAVED 

Deiivering the power 

of INNOluxe to shower 

cubicles around the 

globe. This range of 

luxurious Shampoo, 

Conditioner and Mask 

is designed to enhance 

colour and make it last 

longer, but are also 

brilliant for all hair, 

even hair that’s never 

been coloured. They’re 

rich in sumptuous 

ingredients that nourish 

and condition hair so 

that it looks and feels 

fabulous, as well as 

helping colour last longer 

Platinum 

A gorgeous range of 

toning shampoos, 

designed with supercool 

blondes in mind. 

Platinum Shampoo, 

Conditioner and Mask 

use deep purple and 

blue pigments to 

neutralise pesky warm 

tones. And unlike 

many similar ranges, 

they leave hair feeling 

fantastically soft, 

luxurious and shiny. 

Clients and salons love 

it for keeping platinum 

blondes and grey hues 

cool, as well as for the 

amazingly healthy look 

and feel you’re left with 

after each use.

Do you know 

INNOluxe? 

“We’ve worked with many of the other 

competing brands, and quite frankly they 

don’t compare. Not even close!” 

@house_hairandbeauty 

FIND OUT 

MORE 

“INNOluxe V2 takes it further than I 

thought was possible.” 

· 

SOPHIA HILTON 

FOUNDER AND DIRECTOR OF NOT ANOTHER SALON 

@innoluxe 

@innoluxe 

@innoluxeuk

FINELGA 

HOLDING 

RESEARCH AND 


ITELY HAIRFASHION is proudly part of FINELGA 

HOLDING, the holding company of Fusaro's 

Family. The main activity of FINELGA HOLDING 

is in the Cosmetic and Beauty Business offering 

also private label manufacturing services. 

FINELGA HOLDING owns many brands 

including: Itely Hairfashion, Revivre, PatriciaMI, 

Flosé, Ysothea, Bi&lita, Glazette and many 

more. 

ITELY HAIRFASHION 

“Over 40 years trying to make people feel and 

look better and…” says Lucio Fusaro, founder 

and President of ITELY HAIRFASHION, smiling 

– …and it seems yesterday when that young 

entrepreneur decided to leave a sport career 

to create a new future. What a journey!”. 

Yes, with good achievements: turnover of 

80 Mio euro, 80 countries involved and 

more than 3.000 people (including about 

400 in Italy), where still the Family is involved 

in first line, leading the way in Italy and in 

the several subsidiaries around the Globe. 

“We look for a holistic approach where the 

professionals and the consumers may find all 

their needs in terms of beauty, health and 

From left to right: Lucio Fusaro, 

Chiara Fusaro and Francesco Ioppolo. 

ABOUT US 

Company Name: 

G.V.F. GIVIEFFE Spa 


Via Giovanni Falcone, 8 

20080 Vernate (MI) - Italy 

Phone: +390290093743 

Email: info@itelyhairfashion.it 

Website: 

www.itelyhairfashion.com 

Founded in: 

1987 

Founder and President: 

Mr Lucio Fusaro 


Ms Chiara Fusaro 

International Business Manager: 

Mr Francesco Ioppolo 

Main Brands: 

Itely Hairfashion 


3.000

wellbeing” – says Chiara Fusaro, shareholder 

and Marketing Manager of ITELY HAIRFASHION 

– “our uniqueness stand exactly in this. Our 

group is a pioneer in developing a 360° approach 

to Beauty”. “Thanks to the synergies in our 

productions we may offer hair care and color, 

skincare and food supplements at the same 

time, becoming the first and only “one-stop 

partner” for any project in Beauty and Wellbeing, 

obviously all MADE IN ITALY” says Francesco 

Ioppolo, International business manager. 

INNOVATION AND EDUCATION 

ITELY HAIRFASHION is the family of products 

dedicated to the professional hair coloring and 

REASONS WHY 

More than 35 years in the beauty 

business 

Strong commitment in training 

and education 

Constant innovation and 

development 

Multi-sector specialization 

Customizable cooperation 

Strong international network 

Certified quality and customer 

service

ITELY HAIRFASHION 

all technical services. Within its range all 

professional stylists are able to find solutions 

and inspirations for their work. The company, 

besides a continue research of new formulations 

and a constant upgrade of its operations, offers 

a consistent support in marketing and education 

to its customers and partners all around the 

World with its internal staff and a well-developed 

network of trainers. “Easy to use and easy to 

sell” – says Lucio Fusaro – “this was the first 

statement we used when we landed in the 

United States, back in the 80’s. Today we also 

proudly say easy to import, thanks to our ISO 

certifications (ISO 9001 and 22716) that offer 

an additional guarantee of service and safety”. 

STAR 

PRODUCTS 

Aquarely 

Permanent hair color 

formulated with 

innovative microemulsified 

nanopigments 

able to deeply 

penetrate into the 

keratin cavity, bind to 

the fibers of the hair 

and the color will be 

more uniform, bright 

and durable. The low 

content of ammonia 

and Hydrolyzed Wheat 

Proteins provide 

protection, hydration 

and healthy hair. 

100 ml tubo – mix: 1:1,5 

Iconic Blonde 

Extra performance hair 

decolorizer. Innovative, 

ultra-performance 

decolorizer enriched 

with the exclusive &-Plex 

Bond Repair, which 

eliminates yellow 

Colorly Optimus 

Permanent hair color 

cream, with reduced 

ammonia content in 

a 60 ml tube. 

Color adhesion, longevity, 

flawless results, gray 

hair coverage (even the 

most refractory ones) 

are guaranteed and 

tested thanks to the 

Mediterranean blend 

and the patented &-plex 

Bond Repair. Mix 1:1 

residue when lightening. 

Ideal for lightening 

techniques using foil 

or thermal strips to 

achieve higher lightening 

results of up to 9 

shades. ICONIC 

BLONDE is a compact, 

microgranular, 

decolorant powder. 

Does not swell and is 

easy to mix and apply.

JEAN PAUL 

MYNE’ 

LOVE FOR LIFE: 

JEAN PAUL MYNÈ 

OUR MISSION 

In three words: Hair, Health, Innovation. It is a 

story of daily commitment to find innovative 

solutions that guarantee results. Our focus is 

the hair beauty and health respecting the hair 

dressers professional skills. 

CONCEPT AND ORIGINS 

Our starting point was the synergy of an 

excellent scientific department linked with 

commercial and strategic skills and the 

desire to give the hairdressers a new vision 

that put in the middle their guests will. We 

found a perfect balance between natural 

active ingredients that are safe and effective 

to develop formulas that truly work on hair. 

INNOVATION AND MORE 

Jean Paul Mynè produces and sales cosmetic 

products for hair, using natural raw materials. 

We never stop studying new solutions different 

from those already present on the market 

to go beyond traditional limits. Available 

exclusively in the professional channels in 

Italy and in more than 40 Countries all over 

the World. Jean Paul Mynè products are loved 

ABOUT US 

Company Name: 

Jean Paul Mynè 


Via Galileo Galilei, 80 

Sant’Elpidio a Mare (FM) - Italy 

Website: 

www.jeanpaulmyne.com 

Founded in: 

2010 

Ceo and Co-Founder: 

Mr. Mauro Di Claudio 


Ms. Eliana Savino 

Export Managers: 

Ms. Emanuela Cavalieri, Ms. Marta Rossi 

Main Brands: 

Keratin Plus, Oxilock Plasma, Doc Color, Color 

Juice, Ocrys, Organic Touch, Thermo Repair 


Holland, Spain, Russia, Belgium, Israel, UAE, 

Egypt, Poland, Denmark, France 

Attention to the needs of salon professionals 

with dedicated courses and events for a comprehensive 

professional approach to training.

Events, shows, fairs, and hair 

fashion: Jean Paul Mynè offers 

their hairdressing partners 

complete and highly effective 

professional training as well as 

high-quality products. 

for the innovative formulas, for the design 

and for the extraordinary results. 

CORPORATE STRUCTURE 

Marketing & Design Division, Education 

Division, Export Division, Administrative 

Offices and Logistics Department are located 

at company headquarters in Sant’Elpidio a 

Mare, while the R&D Centre and production 

site are in Ascoli Piceno. We have been 

working in Italy since 2011 and today we 

cover about 40 Countries in the World from 

Northern Europe to Egypt. We have also 

successfully penetrated the Russian market. 

Growth has been significant, especially during 

the last three years, thanks to new markets 

openings and the introduction of important 

innovations in this sector. 

EXCELLING IN EXPORT 

Our strategy for the international markets 

is to support new distribution partners with 

a solid education during technical training 

on the products and on the brand, after 

that we think marketing and communication 

strategies based on the specific needs of the 

Country where our partners operate. Export 

Department grew rapidly with dedicated 

resources that are focused on opening new 

markets. They also develop and take care 

of clients with their needs in terms of sales, 

marketing, and training. Among the Countries 

to be developed, commercial partnerships are 

being planned in England and in the United 

States, where the market expressed great 

interest in our Company. 

REASONS WHY 


RESEARCH 

NATURAL INGREDIENTS 

HAIR COLOR GOURMET EXPERIENCE 

SAFETY

JEAN PAUL MYNÈ’ 

STAR 

PRODUCTS 

FAIRS AND EVENTS 

In the hairdressing sector, events are 

important to communicate our Brand and 

to have visibility. Jean Paul Mynè attends 

regularly Cosmoprof Bologna, which is one 

of the most prestigious international trade 

fairs, as well as many other fairs worldwide, 

in collaboration with our foreign partners. 

We organize exclusive training courses at 

Jacademy, an academy dedicated to the 

education of hairdressers where they learn 

how to use Jean Paul Mynè products. 

A SYSTEM OF PRODUCTS 

There is no hero product or line. The 

hairdressers who discover Jean Paul Mynè 

choose this brand for the reliability and 

innovation that differentiated the entire 

system. The brand was born with Keratin Plus 

Gold and it was the first to propose a safe, 

healthy, no-formaldehyde formula to provide 

the market with a reliable solution for longerlasting 

smooth, manageable hair. Ever since, 

each launch has been driven by the desire 

to create an alternative and unconventional 

solution to meet the needs of professional 

hairdressers and find a balance between 

health, natural active ingredients, and respect 

for the environment. 

Keratin Plus Infinity 

This product represents 

the perfect convergence 

of smoothing and 

the development 

of high-performance 

methods and 

technologies to facilitate 

and optimise the 

hairdresser's work. 

In its new liquid version 

and spray application, 

Keratin Plus Infinity 

is a 3rd-generation 

smoothing treatment 

that is simplified and 

improves results by 

reconstructing and 

restoring damaged hair. 

Kyklos 

Kyklos is the new Jean 

Paul Mynè integrated 

hair loss system, 

consisting of valuable 

cosmetic synergies 

and liquid shampoos 

that are combined with 

food supplements. 

The formulation 

of cosmeceutical 

products and of food 

supplements are 

specifically developed to 

prevent and counteract 

the imperfections of 

the scalp and hair 

loss for specific needs 

of different person, 

functional and flexible. 

Doc Color 

An ammoniafree 

approach to 

unconventional color, 

with no water and an 

aloe vera base. 

Doc Color is a Gourmet 

color experience with 

gentle active ingredients, 

offers high coverage and 

intense highlights. 

Color Juice 

Transforms the 

conventional cream 

color experience in 

terms of packaging, 

ingredients and results. 

It is ammonia-smart, with 

no water and contains up 

to 75% aloe vera. 

Keratin Plus Color 

Is the first professional, 

Italian wine-inspired 

color enhanced with 

grapeseed oil, red grape 

extract and Oxilamine®. 

The high concentration of 

polyphenols results in an 

unprecedented formula 

that strengthens and 

restores the hair shaft, 

brightening dull hair 

with unique colors. The 

world-renowned power of 

Oxilamine®technology by 

Keratin Plus reaches its 

full potential in Keratin 

Plus Color, rebuilding, 

restoring, and illuminating 

the hair during the color 

processing time. 

Oxilock Plasma 

This exclusive complex 

of substances of organic 

origins, guarantees the 

possibility to revitalise 

damaged keratin fibres. 

With any chemical 

treatment, it restores hair 

health with surprising 

results.

LE VIE 

DELLA TERRA 

FOR PROFESSIONAL 

HAIRDRESSERS 

It was 2010 when the De Col family, owner of 

the Italian company Poker s.r.l, decided to 

acquire another Italian brand: Le Vie Della 

Terra. Both Poker and Le Vie Della Terra were 

born at the end of the last century: the first in 

1978, the second in 1990. Managed by two 

brothers - Gianluca and Andrea De Col - in a 

few years Poker has become a leader in the 

distribution and sale of products in Italy. The 

company is now located in 17 different cities 

and has 6 locations dedicated to training. 

Today Italian customers can count on the 

experience of 60 sales managers who cover 

almost all of Italy. 100% Made in Italy products, 

research for innovation and continuous training 

dedicated to its customers are the strengths 

that characterize Le Vie Della Terra. There are 

many products that the LVDT brand can offer: 

from the Triskell trichological line, whose 

ingredients include certified organic extracts, 

to hair dyes and styling products. In 2021 was 

launched the MAC line, dedicated to styling 

products. With MAC, LVDT underlines and 

renews its commitment to the environment by 

paying particular attention to the choice of 

packaging and labels for its products. The 

labels are in FSC paper, certification already 

introduced in the highly performing line 

K-Hemp, the straightening line based on 

vegetable keratin and Indian Hemp oil, that 

gives the hair a long-lasting smoothness.The 

brand gives great importance to marketing 

strategy and planning, two concepts included 

in the “Quality Partner” project: it provides 

monthly support to salons with promotions, 

innovative services and marketing materials. 

ABOUT US 

Company Name: 

Poker s.r.l. 


Via Austria, 28 

41122 Modena - Italy 

Tel. +39 059 311655 

Email: info@pokersrl.it 

Website: 

www.leviedellaterra.it 

Founded in: 

1978 


Mr. Gianluca De Col 


Mr. Andrea De Col 

Export Manager 

Mr. Marco Gadda 

Number 

of employees: 

65 

Main Brands: 

Le Vie della Terra, 

Hair Potion, 

Tricobotanica

REASONS WHY 

Excellence 100% Made in Italy 

Technical and stylistic seminars 

held throughout Italy 

Support in communication and 

marketing strategies for partner 

salon business development 

40+ years of experience in the 

professional trichology sector 

Hair trend collections 

Shows and training organizations 

STAR 

PRODUCTS 

Communication through social media and 

courses aimed at customer education are also 

part of the plan. Last but not least, for all 

lovers of new trends, LVDT offers its SS / AW 

fashion collections, in collaboration with 

international hair stylists: a collection on the 

new cut and color trends that inspire all 

fashion-loving people. 

K-Hemp 

LVFrom the professional 

experience of LVDT 

comes K-HEMP, the line 

of treatments based on 

vegetable keratin and 

Indian hemp oil. Safe 

(free of toxic aldehydes), 

performing, flexible, able 

to satisfy all smoothing 

needs, guaranteeing 

extraordinary results 

even on the most 

difficult hair. K-HEMP 

gives straight, healthy, 

shiny and soft hair. 

Color Life 

Nourishing Color Mask 

is LVDT's nourishing 

coloring mask enriched 

with Indian hemp oil and 

grapefruit water from 

organic farming. It 

revives, intensifies and 

totalizes the color of 

natural, colored or 

streaked hair. There are 

7 colors available: ice 

silver, blueberry purple, 

vanilla gold, orange red, 

cherry red and 

chocolate brown. 

MAC 

The 100% Made in Italy 

LVDT styling range has 

12 exclusive 

formulations that 

support the 

hairdresser's inspiration 

to express their style in 

a unique way. A line 

based on minimalism 

and creativity with 

essential packaging that 

is 98% recyclable. 

Innovative in graphics, 

colors, scents and 

infinite combinations of 

use of the products.

LISAP 

WE DO BEAUTIFUL 

HAIR 

Lisap is an Italian company with a history of 70 

years of production and sale of products for 

haircare made for the professionals of the 

sector, the hairstylists. Lisap has always been 

a reliable partner for them, a guarantee of 

products with unmistakable quality and high 

performances. However, in such a competitive 

sector as the hair sector, this was no longer 

enough to aim for excellence. 

OUR PHILOPHY 

Lisap believes in a non-Utopian concept of 

beauty and totally free of stereotypes, where 

the uniqueness of each client is exalted and the 

best is brought out, but never turned upsidedown. 

Its values are its story, technological and 

formula innovation, Italian production combined 

with an international approach that can take 

product and service into a professional and 

international beauty network. 

With 5 lines of colour, 1 line of aerosol and 2 

lines of liquid fillings, Lisap is proud of being 

one of the few Italian manufacturing companies 

and of being present on 5 continents. 

In Italy, the distribution network made up 

of 80 commercial agents guarantees the 

completeness of distribution in professional 

salons nationwide. Abroad, distribution is in 

ABOUT US 

Company Name: 

Lisap Laboratori Cosmetici 


Via Monte Lungo, 59 Rescaldina (Mi) - Italy 

Website: 

lisapitalia.com 

Marketing manager: 

Mr Luca Papetti, Ceo 

Mr Alessandro Locatelli, export manager 

Ms Silvia Chiari, Subsidiaries 

and customer service export manager 

Main Brands: 

Lisap portfolio 

Main Export Destinations: Asia, America, 

Australia, Spain, Germany, Europe 

Desidered Export Destination: 

South America 


120 

The Lisap Garden contains a total of 500 plants, with organic growing methods. 

Natural methods were chosen to care for the plants, such as organic fertilizers, a drip 

irrigation system and weather control stations to monitor soil humidity.

REASONS WHY 

High quality of its products 

High professionalism 

of the services 

The consolidated experience 

of its collaborators, trainers 

and mentors. 

Almost 70 years of history, 

the best is yet to come 

LIGHT SCALE CARE SPRAY. No Yellow Spray 

No yellow purple spray for blonde, lightened, bleached or natural grey 

hair. Harmonises the hair’s shine, depositing a special purple pigment 

that helps neutralise unwanted yellow tones if used regularly. 

Doesn’t weigh the hair down, gently conditions and untangles the hair. 

The Diamond Dust and Hydrolyzed Pearl contained within respect 

the hair structure, offering exceptional shine, strengthening the hair 

shaft and making it visibly healthier. 

the care of 5 commercial branches and 4 

country managers who work on developing the 

brand in the market of reference. 

The portfolio of Lisap products is also continuously 

evolving and every reference is the result of the 

work of a team of people, involving the laboratory, 

quality control, production, marketing and 

technical departments. 

A story of commercial success in Italy and 

abroad: since 2000, Lisap has also made a

LISAP 

STAR PRODUCTS 

light scale Up-to-10 

Light Scale Charcoal 

Bleach lifts up to 10 

levels that creates 

perfect blonde and 

leaves hair healthy 

and hydrated. The 

charcoal not only gives 

the bleaching paste 

its characteristic black 

color, it also neutralizes 

unwanted yellow/ 

orange undertones 

whilst purifying the hair. 

Charcoal Sugar 

Complex, a dual-action 

complex of sugars and 

charcoal. The sugars 

work on the surface, 

in the cuticle, protecting 

and hydrating the 

hair throughout the 

lightening process. 

The combination 

of the Charcoal Sugar 

Complex and the blend 

of natural oils makes 

the formula gentler, 

leaving the hair visibly 

healthier. 

Vegan formulas and 

totally Made in Italy to 

guarantee the highest 

quality and performance 

standards. In addition 

to all this, inside 

we find special 

ingredients that protect 

the hair and improve 

the final result in terms 

of cosmetic effect. 

Re.Fresh Color Mask 

Pigmented mask to 

revive and tone the color 

of natural, colored 

and bleached hair. 

Ideal for maintaining, 

retouching and reviving 

color at home.pigmented 

mask to revive 

and tone the color 

of natural, colored and 

bleached hair. 

Ideal for maintaining, 

retouching and reviving 

color at home. 

Keep Control 

Natural Waves 

Keep Control Perfect 

Waves is the ideal 

treatment for creating 

soft, supple and natural 

curls. A unique formula 

with different exposure 

times to achieve the 

desired result on all hair 

types.The system uses 

name for itself at worldwide level, with the 

opening of numerous commercial branches: in 

2015 it opened the branch in Spain, in 2016 in 

Malaysia, in 2018 in the USA and in 2019 in 

Australia. 

In July 2021, Lisap finalized the acquisition of 

the main German distributor, occupying one of 

the most important markets at European level.

RE find your hair 

perfection with 

Lisap RE.TOUCH: 

instant-effect 

temporary hair 

color for retouching 

regrowth.

MY.ORGANICS 

100% ORGANIC BODY 

AND HAIRCARE PRODUCTS 

MY.ORGANICS was created in 2012, with its 

founder boasting a decade of experience 

in the field of haircare. Advanced research, 

innovative scientific technologies and a 

deep understanding of the properties of 

our ingredients allowed us to create 100% 

organic body and haircare products, which act 

respecting both our body and our environment. 

“Our history starts in 1972, with our first 

family salon. Sadly our father passed away 

when he was only 52 because of leukemia. 

This experience changed the way we look 

at cosmetic products. In fact, we became 

interested in some American studies on 

leukemia that highlighted how dangerous 

some petrochemical ingredients employed 

in cosmetics are. From here the idea of an 

organic and natural line was born. But we 

wanted to make it different from the others: 

we wanted to make it chic. We chose certified 

organic ingredients and the fragrances in 

order to obtain the best products”. Said 

Alessandro and Alberto Lievore, founders of 

MY.ORGANICS. 

ABOUT US 

Company Name: 

MY.ORGANICS-Sma srl 

CompanyAddress: 

Via Bianche,3 - 36010 Carré (VI) - Italy 

Website: 

www.myorganics.com 

Founded in: 2012 

Marketing Manager / Export Manager: 

Mr Alessandro Lievore, Ceo & Founder 

sma.srl1967@gmail.com 

Mr Alberto Lievore, COO & Founder 

lievore.alberto@gmail.com 

Ms Sara Palmerini, Export Manager 

export@myorganics.com 

Main Export Destinations: Australia, 

Spain, Portugal, Lithuania, Denmark, 

Czech Republic, Malta, Hungary, Austria, 

Germany, Romania, Ukraine, Poland, 

Slovenia, Iceland, UK, USA, Russia, 

Macau, Thailand, Philippines, UAE, 

Pakistan, Singapore 


9 

From left to right: Alessandro and Alberto Lievore, founders 

of MY.ORGANICS and Sara Palmerini, Export Manager. 

DREAMS COME TRUE 

At MY.ORGANICS we want to spread the 

philosophy of possibility, an example of how 

dreams should not remain secret wishes, but 

must become the chance to turn obstacles 

into new goals. Our adventure began in 2012, 

boasting a decade of experience in the field of 

hair care. We chose to combine ethics with the 

highest quality standards, in order to fulfil our

REASONS WHY 

Certified Organic Ingredients 

Family Company 

Global Network 

in over 25 countries 

Combination of ethics with 

the highest quality standards 

goal: using nature’s power to yield important 

benefits for our wellbeing, without taking the 

planet’s health for granted. 

The result is a range of 100% natural, organic 

body and hair care products. Thanks to a global 

network of official distributors present in over 

25 countries, more than 4.000 MY.ORGANICS 

salons in the world give their customers an 

unforgettable wellness experience.

MY.ORGANICS 

STAR 

PRODUCTS 

Angel Potion 

A leave-in hair cream 

that is silky and 

light-weight. It detangles 

the hair, improves 

its manageability, 

hydrates it deeply 

and doesn’t weigh it 

down. This cream helps 

protect the hair from 

hairdryers, straighteners 

and curling irons and 

prevents split ends. 

Thickening Conditioner 

A conditioner rich in 

natural ingredients, 

formulated to detangle 

and protect dry, 

chemically coloured 

and treated hair. Its 

concentration of highly 

nutritious, revitalising 

elements leaves the 

hair soft, protected and 

perfectly moisturised. 

Mango is the ideal 

ingredient for the 

health of the hair. It 

moisturises, nourishes 

and regenerates the 

cuticle, the protective 

barrier of the hair. 

Soothing, smoothing and 

antioxidant gives shine 

to the cuticle. It also 

prevents split tips. 

Rose essential oil 

is used as a treatment 

for fragile and damaged 

hair or against scalp’s 

peeling. It instantly 

enhances the hair’s 

solidity and contributes to 

make the hair healthier. 

Hydrating Shampoo 

Gentle shampoo 

formulated for dry, 

stressed hair, damaged 

by chemical treatments 

and coloring. It cleanses 

and moisturizes gently, 

restoring body and 

volume thanks to the 

nourishing properties 

of the essential oils 

of fennel, lavender and 

geranium. It leaves 

the hair soft and 

manageable. 

Sweet fennel is used 

in cosmetics to increase 

skin’s firmness, 

making it brighter 

and more scented. 

We use fennel essential 

oil for its soothing 

and softening action 

on the hair and scalp. 

Aloe The extracts 

of Aloe have nourishing 

and antioxidant 

properties that help 

invigorate the scalp 

and prevent hair loss. 

Lavender essential 

oil is well known for 

its relaxing and soothing 

properties, that are 

very useful to give relief 

to the scalp in case 

of minor skin’s 

discomforts caused 

by external agents. 

Geranium is ideal 

on dry hair. Geranium 

essential oil makes 

them soft and silky.

MY.ORGANICS ACADEMY 

WWW.MYORGANICS.COM 

Organic and professional products for hair, skin 

and body, formulated with high concentrations 

of pure essential oils, extracted from certified 

plants and flowers. The MY.TRAINING course 

program by a team of highly qualified 

technicians and hairstylists includes courses 

active all year round, customizable on request, 

and guarantees constant updating to the staff 

of affiliated salons all over the world.

MYOSOTIS 

NATURE FAVOURS 

YOUR BEAUTY 

Myosotis Srl was founded in 1998, borning 

from the previous experience of more than 

30 years in the trichological field of the 

Mattiello’s family. Their constant attention 

to nature brings them to launch the brand 

Orising, an hair curative line with natural 

phytoessences and essential oils with many 

biological components. Since the very beginning, 

Orising obtains a great success and 

spreads rapidly, first in Europe and immediately 

after in the Middle East, Russia, Eastern 

and central Europe and recently in the USA 

and Canada. Today Orising is considered a 

landmark on the market for the treatment of 

the different scalp and lengths anomalies. 

The constant research of innovative products 

brings the brand always at the forefront for 

quality and specialty of its products. As a 

company we strongly believe in mutual trust 

with our partners and in collaboration with 

them for the reach of mutual tangible objectives. 

Seriousness in the relationship with 

our partners and their enthusiasm gives us 

the urge to always aim higher. 

STAR 

PRODUCTS 

Above Maria 

Grazia Zanini and 

Mario Mattiello. 

ABOUT US 

Company Name: 

Myosotis SRL 


Via XX Settembre, 9 

37129 Verona (VR) - Italy 

Tel. +39 045502641 

Email: orising@orising.it 

Website: 

www.orising.it 

Founded in: 

1998 

CEO: 

Ms. Maria Grazia Zanini 


Mr. Mario Mattiello 

Main Brands: 

Orising, Orising Skin Care 


Europe, Russia, Ukraine, South 

America, Usa, Singapore, Middle East 

Exfoliating 

Regenerating 

Mask 

2022 EXHIBITIONS - 

COME AND VISIT US: 

Cosmoprof Bologna | 

10th – 14th March 2022 

Beauty World Middle East | Dubai | 

31st October – 2nd November 2022 

Beauty Istanbul | 

13th – 15th October 2022 

Cosmoprof Asia Hong Kong | 

16th – 18th November 2022

MYOSOTIS 

A GOLDEN 

DREAM 

Four years ago, after various requests of our 

best clients, we launched a special collection for 

the skin, addressed to high-end clients, Orising 

Skin Care. This luxury line contains the newest 

generation ingredients of high quality, natural 

phytoextracts and many biological components, 

the main characteristic of the brand Orising. 

Orising Skin Care helps our skin contrasting 

the signs of aging and maintaining a luminous, 

young, and moisturized skin. The line is gaining 

great success thanks also to the unique and refined 

packaging, other than the evident attention 

to details, essential in the launch of each new 

STAR PRODUCTS 

My Golden Secret Gold Cream and Gold Mask, Gold Water 

Tonic, Framboise Water Tonic, Like a Dream with Gold 24K 

REASONS WHY 

100% Made in Italy 

High Quality Products 

Strong Focus on Natural 

Ingredients 

30 Years’ Experience 

COMPANY GEOGRAPHIC BUSINESS 

According to company statements, 

the currently developed business geographic 

areas are: Europe, Russia, Ukraine, Usa, 

Canada, Singapore, Middle East 

NEW DISTRIBUTION TARGETS 

According to the company’s statements, 

the brand’s distribution strategy could 

consider new opportunities in countries 

such as: Asia, Australia, Western Europe, 

Latin America. 

product. 24K Gold products complete the brand 

of excellence in efficacy of results, other than 

surely being a reason of interest and attention 

of the best distributors. Orising Skin Care is 

sold with all the marketing materials needed for 

the promotion of the line to all the best distributors. 

The quality ‘Made in Italy’ is a guarantee of 

efficacy, that together with the unique packaging 

pledge a great success of the line. For company 

policy, the products and Cruelty Free. In addition, 

during the international fairs where we will 

enjoy in 2022, we will present our new completely 

green line, certificated VEGAN OK, eco-friendly 

and produced in the respect of environment.

PARISIENNE 

ITALIA 

ALL-ITALIAN 

EXCELLENCE 

It all started during the 1950s: Italy was Being 

overwhelmed by the enthusiasm and frenetic 

pace of the economic boom and the “dolce 

vita”. An Italy brimming with new proposals, in 

fibrillation over suggestions and ambitious 

goals to be reached. It was 1955 in Italy, when 

Fape was founded and launched its innovative 

pomade for hair that revolutionised the Italian 

cosmetics market. The company took its place 

on the national scene. It wasn’t long before 

Fape became Parisienne Italia and started, in 

Italy, the production of hair sprays for the Italian 

market. More then sixty years have passed 

since then, and the Parisienne Italia group 

continues to drive the evolution of cosmetics 

excellence strictly Made in Italy. 

authentic beauty, giving rise to high-quality 

professional and consumer products for 

wellness and body and hair care. A quality that 

reflects innovation, but also the preservation of 

the flourishing Italian cosmetics tradition that is 

envied worldwide. 

MADE IN ITALY, MADE OF ITALY 

Through the study of unprecedented 

formulations developed in our research centre, 

we pursue the objective of combining scientific 

research with the gentle vigour of nature, and 

founding our work on the traditional Italian 

attributes of good taste, excellent performance, 

and creativity. All this can be found in the brands 

and product lines of the Parisienne Italia group. 

A STORY ABOUT A LOVE FOR BEAUTY 

Experimentation and technique are linked to 

new creative impulses that breathe life into 

PRESENT, PAST, AND FUTURE 

Yesterday we were the first to start up the 

production of hair sprays for the Italian market. 

ABOUT US 

Company Name: 

Parisienne Italia Spa 


Headquarters: 

Via di Corticella 190 – 190/2, 

40128, Bologna (BO), Italy 

Production Site: 

Via del lavoro 16/a -18, 

4005, Altedo (BO), Italy 

Website: 

www.parisienneitalia.com 

www.blackprofessional.it 

www.niamh-hairconcept.it 

www.rebeel.it 

Founded in: 

1955 

Export Sales Director: 

Mr. Giorgio Milani 

CEO: 

Mr. Luca Papetti 

Main Brands: 

Black Professional, Niamh 

Hair Concept, Rebeel, 

Allwaves, Evelon pro 


Europe, Middle East, Cis 

Countries, Latin America, 

North Africa, USA

Today we continue to anticipate trends and 

meet the needs of specialists, earning an 

international profile. Tomorrow, we will continue 

to do so by always doing our best day in and 

day out. We never make compromises when it 

comes to selecting raw materials. We only 

select the best: every individual product is 

carefully perfected to attain the ultimate 

synergy between quality, performance, and 

naturalness. Guaranteed quality: because we 

test them one by one, and we market them 

only after having verified their efficacy. Carefully 

selected active ingredients, strict control of 

production processes and analysis methods: 

thanks to the professional teamwork of our 

staff, our laboratories have become productive 

ecosystems, where research, culture, and 

specialisation co-exist, giving rise to new ideas. 

BRAND NAMES DEDICATED TO SPECIALISTS 

•BLACK PROFESSIONAL: products for hair 

boasting modern, hi-tech formulas. Black 

Professional is the brand developed by 

specialists for specialists. 

•NIAMH HAIR CONCEPT: advanced 

technologies and top-quality active ingredients 

give rise to Niamh rituals, introducing 

professionals to a new era in trichological 

excellence. 

•REBEEL: performance that raises the 

benchmark of perfection. Rebeel is new 

designs, urban style and hair trends for 

hairstylist 3.0. 

•PARISIENNE PROFESSIONAL: exclusive 

treatments and products for the world of 

beauty. Quality and innovation for hair care 

that respects its natural structure. 

•ALLWAVES: professional products and 

treatments to fulfil the desires of the 

hairdresser who thinks out of the box. 

•EVELON PRO: is a range of professional 

products that can offer instant solutions for 

all types of hair. 

THE ACADEMY 

Our innate vocation toward the world of beauty 

and the growing need of hairdressers for 

specialised courses as highlighted by 

hairdressers has given rise to the Parisienne 

Italia Academy. The vast selection of training 

programs provided by our academy is aimed 

at professionals and students from all over 

the world who wish to learn new techniques 

and update themselves in the world or 

hairstyling and hair care: theory and practice 

come together in a complete educational 

program, taught by international teachers and 

designed to analyse new aspects, products, 

and methods to be applied in your own salon. 

STRENGTHS 

•3 plants in northern Italy 

•12,000 sq.m of production areas 

•+ 2 million products produced in one year 

•Present in 75+ countries around the world 

•A company belonging to HQ HOLDING, a new 

industrial hub specialized in professional hair 

care products 

REASONS WHY 

100 % Excellence Made in Italy 

Hair care specialist since 1955 

Private Label services: Tailor 

made & customized projects 

Three production sites in 

northern Italy 

Family company with a long 

history in the market

PARISIENNE ITALIA 

STAR 

PRODUCTS 

Crazy Toner | Black 

Professional 

A semi-permanent 

formulated to 

temporarily colour hair 

or individual strands 

with ultra- glamorous 

hues and trends in 

just 10 - 20 minutes 

of development. 

The formula has no 

ammonia or hydrogen 

peroxide, making it 

possible to respect the 

hair's integrity without 

damaging the primary 

colour, awhile obtaining 

intense colour. The 8 

nuances available 

can be mixed with 

the Pastelizer colour 

diluter to obtain 

personalised pastel 

hues and create infinite 

colour combinations. 

hold that lasts all day 

and total protection from 

humidity: light and with a 

silky finish, the Ultra- 

Strong protects hair with 

a lightweight film that 

prevents frizz. This 

product combines longlasting 

strong hold 

without compromising a 

silky soft finish. In the 

ecological no-gas version, 

it protects locks by 

managing textures that 

tend to frizz. 

Miracle Water - lamellar 

conditioner | Allwaves 

The first Allwaves 

professional treatment 

with advanced lamellar 

technology able to 

penetrate the hair cuticle 

to instantly detangle the 

hair in just 9 seconds. 

It eliminates frizz and 

prevents hair breakage 

due to the mechanical 

combing action. Its 

instant action guarantees 

tangle-free and beautifully 

manageable, styled hair. 

The rice proteins deliver 

soft, light and incredibly 

shiny hair. 

the scalp; indeed, it is 

enriched with Shield 

P17, which makes it 

possible to reduce 

by more than 40% the 

scalp permeation of 

aromatic amines without 

compromising the 

coverage of grey hair, 

thereby obtaining a 

significant reduction in 

irritation, sensitization, 

and allergies. Protection 

as well as nourishment 

and moisturising thanks 

to Shea Butter and 

Hyaluronic Acid, precious 

ingredients that help 

to repair damaged and 

lifeless hair. 

Detox Treatment | 

Niamh Hair Concept 

Detox treatment restores 

the scalp and hair 

health, counteracting 

dullness and that 

weighed-down feeling. 

The active ingredients in 

the formulation 

treatment includes the 

Detox Scrub to deeply 

purify the scalp by 

eliminating the polluting 

micro-particles that 

penetrate the fiber and 

pores of the scalp; the 

Detox Clay Mask for both 

scalp and hair which 

regulates the hydro-lipid 

balances thanks to the 

sebumbalancing and 

remineralising properties 

of the white clay; and the 

Shampoo & Detox Mask, 

which rebalances the 

skin and scalp thanks to 

the active synergy of 

organic Aloe and Carrot 

Extracts. 

quadrotto_prodotti.indd 1 31/01/22 08:53 

Ultra-Strong Anti- 

Humidity Hair Spray 

Formula | Black 

Professional 

Ultra-strong hair spray for 

extraordinary hold, 

conceived for youthful 

looks and for extreme 

and bold styles. 

Extremely structured 

styling for impeccable 

Protective Colour 

Cream | Rebeel 

Is an absolutely 

revolutionary cosmetic 

hair colour that 

guarantees highperformance 

technical 

results and at the same 

time a high protection of 

effectively neutralise the 

greasy deposits 

connected to 

endogenous factors 

such as excess 

seborrhoea, or external 

agents such as pollution, 

smog and fine dust 

particles, purifying and 

deeply eliminating toxins 

and waste. The Detox

PIDIELLE 

EXALT THE BEAUTY 

OF EVERY INDIVIDUAL 

Pidielle S.p.A, an international company based 

in Milan, drawing on its founder’s talent and 

experience in the field of professional 

cosmetics. A modern business, is always on 

the cutting edge, to ensure innovative hair care 

solutions. Pidielle S.p.A. is committed to 

ensuring the highest possible levels of safety 

while reducing impact on the environment 

through carefully selecting its suppliers of 

ingredients, packaging and components. For 

50 years we have worked with professional 

hairdressers from all over the world to help 

them deliver uniqueness to their clients. This 

translates into a profound understanding of 

color and the professional sector, as a 

guarantee of the quality and service that our 

company is able to provide. Our approach 

matches high performing Made in Italy products 

with concrete business development projects 

for our partners through support, collaboration, 

inspiration, international education and 

bespoke services. 

INDEPENDENT BEAUTY LAB 

Pidielle puts individuality and uniqueness at its 

core, offering products, services and interactive 

education to support the hairdresser’s business. 

Our objective is to empower stylists and colorists 

all over the world with expert knowledge and 

know-how, so they can focus on creativity and 

offer a truly personalised service to the client in 

the chair. Pidielle boasts an internal laboratory 

in which our products are formulated and 

developed, as well as proprietary manufacturing 

units. As certified manufacturers and color 

experts since 1970, our production principles 

are founded on a continuous quality and control 

system, which has always distinguished the 

brand. A company with a conscience, devoted to 

reducing social injustice and helping shape a 

better future. Since 2010 we have been working 

with COOPI an independent, secular humanitarian 

organization committed to the development of 

women and local communities. After the project 

in Sierra Leone, teaching local women how to 

ABOUT US 

Company Name: 

Pidielle S.p.A 


Via Bergamina, 7 

20014 Nerviano 

Milan - Italy 

Tel. +39 0331 580166 

Email: elgon@ 

elgoncosmetic.it 

Website: 

www.elgoncosmetic.com 

www.ibicosmetics.it 

www.moodme.it 

Founded in: 

1970 

CEO: 

Ms. Serena Caimano 

Main Brands: 

Elgon, Elgon Green, 

Mood, Link-D, IBI

REASONS WHY 

cultivate their own farming business, Elgon 

has supported the project WATER FOR LIFE, 

WATER FOR PEOPLE in Ethiopia, and has 

already identified new further projects to be 

involved in over the coming years. 

MARKET INTEREST 

Distributed in 91 countries, Pidielle is looking to 

expand its family. We are looking for distributors 

with a solid experience in the cosmetic industry, 

who hold a structured and widespread 

commercial network in their territory. If you, just 

like us, strive for increased sales development 

and believe in providing excellent education 

programs, please get in touch. 

BRANDS 

Elgon the premium and international brand of 

hair cosmetics that has been supporting the 

passion and creativity of hairstylists around the 

world. Offers inspiration and innovation with 

Italian-made quality products and personalised 

professional services. The brand’s mission is to 

accompany its partners as they grow, offering 

tailor-made training experiences and valuing the 

uniqueness of each individual: professionals and 

customers alike. Mood is a simple and functional 

range of products to kick-start any beauty 

program. A dynamic and alternative approach to 

professional products for the treatment, styling 

and hair color, expressed in high-impact 

packaging. Mood provides quality through 

advanced formulas that are 100% made in Italy. 


Worldwide presence 

Strong focus on R&D and 

Innovation 

Halal and eco-friendly product line 

Highly engaged in CSR activities 

International education program 

ISO 9001 certification to ensure 

first-class products 

GMP certification 

Our goal: to offer top-quality 

professional products and services 

Our mission: to make a 

personalized and premium quality 

professional hairdressing service 

available to everyone 

IBI an independent Italian project born within the 

group, specializing in the design and production 

of innovative and sustainable hair cosmetics. 

Specific expertise lies in the ability to create 

customized formulas based on customer needs 

and perfectly adhering to the identity of their 

brand. Maximum sustainability and respect for 

the planet at the heart of everything IBI does. 

BIO-TECHNOLOGIES 

With the term ‘bio-technology’, we mean the 

study and industrial application of processes 

such as fermentation, enzymatic action, 

liposomes and cell cultures - all processes 

occurring in nature - which allow for the 

production of highly performing cosmetic 

ingredients with a high index of naturalness. 

A dynamic and flexible use of products derived 

from bio-technologies allows for the 

development of innovative products and offers 

the opportunity to customise the end product, 

with a focus on sustainability. This is why 

Pidielle will include bio-technological ingredients 

in all of its 2022 launches.

ELGON 

STAR 

PRODUCTS 

I|BLONDE RANGE 

PRODUCTS 

New generation of dustfree 

bleaching powders 

that perform, whilst 

boasting a compact, 

creamy, silky and lumpfee 

texture to facilitate 

application and improve 

adherence to the hair. 

All formulas are enriched 

with AC OIL COMPLEX, a 

blend of oils that protects 

hair from the stresses 

caused by bleaching, and 

marine phyto-extracts with 

antioxidant and revitalizing 

properties. 

I|BLONDE WHITE PLUS 

High-performing, dust-free 

white bleaching powder for 

all lightening techniques. 

Classic and reliable. Lifts 

up to 7 levels. 

I|BLONDE EXTRA BLUE 

High performing, dust-free 

blue bleaching powder that 

counteracts underlying 

orange tones. Lifts up to 7 

levels. 

I|BLONDE ULTRAVIOLET 

High performing dust-free 

violet bleaching powder that 

counteracts underlying yellow 

tones. Lifts up to 7 levels. 

I|BLONDE FREEHAND 

Ultra-compact clay bleaching 

powder ideal for freehand 

bleaching techniques. 

Lifts up to 7 levels. 

I|BLONDE SUPER 9 

Extra powerful bleach 

designed to achieve the 

highest lift in the shortest 

time. Lightens hair up to 9 

levels. TIME-SPEED effect: 

up to 5 levels in 30 minutes. 

I|BLONDE CREAM BLEACH 

Lightening cream ideal for 

full-head bleaching and regrowth 

touch-up. Enriched 

with acai oil and argan oil 

for added moisture and 

protection. Lifts up to 6 

levels. Ideal also for all 

other lightening services. 

THE NEW DEMI- 

PERMANENT COLOR 

Tonalight is the new demipermanent 

colouring 

cream free from PPD 

and ammonia, a 100% 

vegan formula enriched 

with the Biotech Olive 

Complex, for exceptionally 

bright and brilliant toneon-tone 

color. Thanks to 

the formula enriched with 

olive leaf extract, obtained 

through biotechnological 

fermentation - an innovative 

method within the cosmetic 

sector - it allows us to 

achieve bright and vibrant 

multi-faceted color. 

The Tonalight range consists 

of 35 shades divided into: 

the Natural Series specially 

developed for natural shades, 

the Rich Series for warm 

and balanced tones, and 

the Cool Series specific for 

cool tones. 

MODA&STYLING 

Moda&Styling: the cosmetic 

line of permanent cream 

colourants that meets the 

most diverse of requests 

owing to the vast selection 

of shades available. 

Moreover, thanks to Silker 

Complex 3® Plus, the color 

is fuller, more intense and 

longer lasting and the hair 

is healthier and stronger, 

thanks to its protective 

effect. 100% coverage of 

white hair. 101 Shades. 

SUBLIMIA 

Dynamic Do-All: 

10 benefits in 1 product 

Hair beauty maintenance 

for all hair types. 

Provides: hair manageability, 

shine, moisture, detangling, 

anti-fading, easy styling, 

heat protection, UV filter, 

longer lasting style and 

time-control effect. 

HAIR DD SHAMPOO 

Shampoo with 10 real 

benefits: gentle cleansing 

with Sulfate-free formula, 

hair manageability, timecontrol 

effect, easy styling, 

heat protection, moisture, 

shine, UV filters, detangling, 

anti-fading. 

HAIR DD MASK 

10 IN 1 mask: hair 

manageability, time-control 

effect, easy styling, heat 

protection, shine, moisture, 

UV filter, longer lasting style, 

detangling, anti-fading. 

HAIR DD CREAM 

Dynamic do-all, 10 IN 1 

cream for all hair types. 

Leave-in treatment. 

REFIBRA 

Repairs and protects dry 

or damaged hair. Restoring, 

repairing and rebuilding 

treatments for thick, frizzy 

or damaged hair. 

RESTORING SHAMPOO 

Rich, creamy restoring 

shampoo for coarse, 

frizzy, fragile or damaged 

hair. Gently cleanses and 

nourishes the hair without 

weighing it down. 

RESTORING MASK 

Restoring mask for dry, 

damaged hair. Nourishes, 

hydrates and improves 

combability. Perfect for all 

hair types. 

RESTORING COSMETIC 

LOTION 

With Keratin seaweed 

extract and hydrolyzed 

wheat proteins, it provides 

body and strength for the 

fibers and maintains hair 

beauty over time. 

7 OILS BLEND 

Hair oil enriched with oils 

of: olive, wheat germ, 

macadamia, peach kernel, 

rose hip, rice and jojoba, 

to hair silkiness and shine, 

leaving it manageable.

I|BLONDE 

DECO&BALAYAGE 

FOR SIGNATURE BLONDES 

Do bleached hair appear dried and prone to breakage? 

From now on your hair is totally bright, strong and nourished 

thanks to Total Low Shampoo and Total Mask. 

Enriched with Biotech Lemon Complex, biotechnological 

and fermented lemon extract, rich in vitamin C. 

@elgonofficial 

www.elgoncosmetic.com

PRESTO 

INDUSTRIES 

RESEARCH & CRAFTSMANSHIP 

THE FUTURE OF COMBS 

Established in 1961, Presto Industries is a 

pioneer in premium hair tools as well as 

leading manufacturers and global suppliers 

of professional hair combs and brushes 

worldwide. Over the years, the company has 

grown its portfolio from combs and brushes 

to hair tools for hairdressing businesses and 

retail trade. Driven by a strong belief in 

technology and innovation, personal and 

professional product lines are being 

expanded to match and surpass the highest 

international standards. 

Today, the Presto brand and products stand 

for the finest in quality, technology and style, 

earning an unmatched reputation as 

professional, luxury combs. Backed by years 

of R&D, stringent product evaluation and 

technology. Pegasus combs are handcrafted 

ABOUT US 

Company Name: 

Presto Industries 


215/216 ,Vasan Udyog Bhavan, Second Floor, 

Off SB Marg, Lower Parel (West), Mumbai -13 

Maharashtra, India 

Tel. +91 22 43151400 

Email: info@pegasushairtools.com 

Website: 

www.pegasushairtools.com 

Founded in: 

1961 

CEO & Founder: 

Shahzad Qadir 

Factories: 

2 state-of-the-art facilities of over 25,000 

square feet 

Production Capacity: 

350,000 pieces per month 

Main Brands: 

PEGASUS combs 


Eastern Europe, Western Europe, 

North America, South America, Asia, 

Australia 

Shahzad Qadir, Managing Director of Presto 

Industries proudly practices a hands-on 

approach to his family's business and is 

backed by a carefully vetted team of experts.

REASONS WHY 

Driven by R&D and technology 

Two state-of-the-art facilities and 

a dedicated team 

Wide range of acetate, FSC wood 

and hard rubber Combs 

FLEXINITE and GLAM LOCK 

technologies 

Marketing support 

100% Transparent Company 

Policy 

with 100% hard rubber - ebonite using Flexinite 

technology for infinite styling ease. The 

company is SA8000-2014 compliant and ISO 

9001-2015 certified. 

DESTINED FOR GROWTH 

1961 

Lookman Qadir founded Presto Industries 

1977 

Embarked on the journey of manufacturing of 

combs and sold to European customer under 

exclusive OEM agreement 

1995 

Started producing combs and selling it under 

their own brand in the Indian domestic market 

2012 

Started producing high quality hard rubber 

combs under the brand Pegasus 

From 

the MD’s desk 

I feel privileged to personally introduce you 

to my company Presto Industries and my star 

brand PEGASUS combs using Flexinite technology. 

We are a family run business with over 100 

years of know-how in hair and styling, yet with 

the energy and passion of a start-up. Driven by 

R&D and technology. our ideas and ambitions 

are limitless, and we are committed to adding 

value and profits to your business, both through 

PEGASUS and as a private label manufacturer. 

You can rest assured that I am directly involved 

in every decision, every research study, every 

business negotiation, and am ably supported by 

a team of handpicked experts. I am excited about 

the future and 100% committed to my growing 

network of partners in OEM and in distribution. 

Shahzad Qadir 

MD, Presto Industries

PRESTO INDUSTRIES 

STAR 

PRODUCTS 

PEGASUS 100% Hard Rubber – Ebonite 

combs with FLEXINITE technology are backed 

by a strong marketing and communication 

support team, created to empower distributors 

and to power the brand ahead in both B2B 

and B2C. The brand is supported by 

educational and value added videos on 

YouTube, as well as, impactful and targeted 

BloStyler 

Innovative styling 

combs with curved 

claw shaped teeth. 

For blast drying 

or styling. It works 

amazingly 

to open up curls. 

Skulleto range 

For never before 

precision in male 

barbering and beard 

grooming. In edgy, 

bad-ass designs. 

MiColor range 

Launched during the Pride 

month, this range is 

targeted to stylists to 

celebrate their identity 

with colored combs. 

BioStyler 

MiColor 

Skulleto 

social media campaigns on Facebook and 

Instagram. PEGASUS comes with world class 

packaging and innovative and easy to 

transport display units. Designed for easy 

pull and pick up, the display units are 

lightweight and attractive. 

EXPANSION PLANS 

In 2023, Pegasus will produce handmade 

brushes in the luxury & professional 

segment.

PRIME PRO 

EXTREME 

INNOVATIVE PROFESSIONAL 

HAIR PRODUCTS 

Prime Pro Extreme, a Brazilian company of 

hair cosmetics present in over 50 countries. 

With a complete portfolio of over 20 lines of 

high technology and innovation products, it is 

a worldwide highlight in organic-based 

smoothing, coloring line and has a nourishing 

mask with gold nanoparticles in its 

composition. One of its pillars is professional 

education, so it has Academies in Portugal, 

Spain, Dubai and Brazil. Its Logistic Centre in 

Oporto guarantees fast and qualified delivery 

of products throughout Europe, Asia and 

Oceania. 

OUR HISTORY 

Prime Pro Extreme is a company with 

headquarters in Brazil and branches in 

Portugal, Spain and Dubai, acting for over a 

decade in the international market of 

professional hair cosmetics. 

In the last year alone, its global turnover 

moved around 5 million euros around the 

world. 

In the first half of 2022, it presented itself in 

its own stands and parades on the main 

stages of the renowned Expocosmética in 

Portugal and Cosmobeauty in Barcelona. 

ABOUT US 

Company Name: 

Prime Pro Extreme 


Carrer de Zamora, 

95 PL 05, PT 03, 08018 

Barcelona – Spain 

Website: 

www.primeproextreme.es 

Founded in: 

2011 

Main Brands: 

Bio Tanix, Profit of Color, 

Impact Mask 


America, Europe, Asia and 

Oceania 


120 

International Administrative Manager 

Luis Flores 

International Commercial Manager Europe 

Elaine Colnago 

Ceo & Founder 

Vitor Visat 

Administrative Spain 

Jamille Rabello

The brand was created by Vitor Visat, a 

hairdresser with more than 02 decades of 

experience in the beauty sector, with the 

purpose of meeting the hair needs of clients 

and also to facilitate the work of professionals. 

With international certifications such as FDA, 

INFARMED, ANVISA, HALLAL, ISO, it has a 

complete portfolio of more than 20 product 

lines, among them the straightening line of 

organic base Bio Tanix, the coloring 

and discoloring - Profit of Color and the 

regeneration and reconstruction mask with 

gold nanoparticles - Impact Gold. To 

differentiate itself in the industry, Prime Pro 

Extreme has education as one of its pillars, 

so it has Academies of Hairdresser Training in 

Portugal, Spain, Dubai and Brazil. With a 

Logistic Center in the region of Matosinhos, 

Portugal, the fast and qualified delivery of the 

products is guaranteed also in the European 

and Asian continents. 

REASONS WHY 

High-tech and innovative 

professional hair products 

with the main international 

certifications 

Professional training 

Own offices in Brazil, Portugal, 

Spain and Dubai 

Company recognized by the main 

European media 

Logistic centre in Europe 

Own Marketing and Media team 

Distributors in more than 50 

countries

PRIME PRO EXTREME 

STAR 

PRODUCTS 

Bio Tanix Extreme 

With an exclusive 

formula FORCE-PLASTIA, 

BIO TANIX EXTREME line 

softens even the most 

rebellious hair, reduces 

the volume as frizz free 

in just one application 

without getting yellowing 

on light hair color as 

bleaching procedures. 

The formula has 

essential ingredients 

that fully repair hair 

strands providing 

softening and 

straightening abilities a 

total nutrition to the hair 

safety. Say Goodbye for 

harsh chemicals and 

preservatives. With BIO 

TANIX EXTREME, gets a 

natural look with intense 

shine keeping your hair 

health and away from 

daily aggressions. 

Profit of Color 

Prime Pro Extreme: 

innovates once again 

and expands its 

possibilities to create a 

universe full of colors 

and effects in the beauty 

industry. Prime 

developed an exclusive 

Premium Color on its 

portfolio called Profit Of 

Color®? that introduces 

two different versions of 

hair color: Permanent 

and Demi-Permanent 

Color. With Italian 

technology, noble 

ingredients and Chroma 

Fusion dyes, we 

achieved exclusive 

natural results with 

vibrant and intense 

shades of color and 

unique coverage as 

longer-lasting results. 

Each ingredient has 

been thoroughly 

researched to deliver a 

unique experience during 

the coloring process, 

without unwanted tones, 

due to the self-adjusting 

tones system. Among all 

of the components used 

in its formulation, three 

of them were exclusively 

blended to develop the 

innovative Force Field 

Technology®?, which 

works by synergy as a 

true hair fiber protective 

shield that guarantees 

vibrant colors such as 

durability. 

Impact Mask Gold 

More Hydration, Nutrition 

and Luminosity to your 

hair! Luminosity is the 

word that defines the 

IMPACT MASK GOLD® 

concept! The launch 

Prime Pro Extreme® 

arrives on the market to 

offer hydrolipidic action 

with radiant shine. 

Formulated with Colloidal 

Gold micro.

FINELGA 

HOLDING 

360° BEAUTY 

AND WELLBEING 

REVIVRE is proudly part of the FINELGA 

HOLDING, the holding company of Fusaro's 

Family. The main activity of FINELGA HOLDING 

is in the Cosmetic and Beauty Business 

offering also private label manufacturing 

Lucio Fusaro 

The brand meets 

the needs of 

the professional 

hair care sector 

with high quality 

products. 

services. FINELGA HOLDING owns many 

brands including: Revivre, Itely Hairfashion, 

PatriciaMI, Flosé, Ysothea, Bi&lita, Glazette 

and many more. 

REVIVRE… is ESSENTIAL! 

Since 1973, Revivre is a point of reference 

for all Italian professionals committed to the 

health of skin and hair. We develop all sort of 

treatment for the recovery and well-being of 

hair and scalp as well as a complete range of 

products and technologies for the treatment 

of facial and body skin imperfections. Skin 

detox before treatment, this is the basis 

of the Revivre philosophy that deeps its 

roots in the use of essential oils, for great 

performances and an authentic sensorial 

experience, combined with latest generation 

innovative ingredients for outstanding and 

unparalleled results. 

ABOUT US 

Company Name: 

Revivre Italia Spa 


Via Giovanni Falcone, 35 

20080 Vernate (MI) - Italy 

Phone: +390290093743 

Email: info@revivre.it 

Website: 

www.revivre.it 

Founded in: 

1973 

Chairman and President: 

Mr Lucio Fusaro 

R&D Director: 

Mr Luigi Grassato 

International Business 

Manager: 

Mr Francesco Ioppolo 


180 worldwide 

Main Brands: 

Revivre 


Taiwan, Korea 

Luigi Grassato 

Francesco Ioppolo

RESEARCH AND INNOVATION 

Observe nature, listen to it, transform its 

secrets into innovative formulas for beauty 

and well-being: this is the Research and 

Development department’s philosophy. 

Revivre has one of the most advanced inhouse 

Research and Development Laboratory 

in the world that partners with the University 

of Pavia’s Department of Physiological 

and Pharmacological Sciences and other 

universities in Pennsylvania (USA), home to 

one of the most important medical centers in 

the United States. 

IN TOTAL HARMONY WITH NATURE 

Revivre is engaged in the global “Green 

Initiative – for a better world”, initiative in favor 

of an environmentally friendly development. 

It uses, in fact, innovative technologies and 

renewable energies that help to conduct 

the producing processes while protecting 

the environment, reducing waste. In 2012 

in Milan, was inaugurated the BioLife 

Medical&Beauty Village, a space of 22.000 

sm, built according to the most modern and 

advanced energy-saving criteria and respect 

for the environment and provided with a high 

vocational training center, clinic of wellness, 

Quality Control, Research Laboratories and 

demonstration spaces. 

REASONS WHY 

Advanced in-house R&D 

Laboratory 

Partnership with Italian and 

International Universities 

Use of natural active 

ingredients, essencial oils and 

plant extracts 

Proudly Made in Italy 

Environemental Consciousness 

Certified quality and customer 

service

REVIVRE 

STAR 

PRODUCTS 

Exence 

Balm ph 3 Relax 

From the extraordinary 

wisdom of Nature 

and from Revivre 

research comes 

EXENCE AROMATH 

RAPY. Professional 

products, apt in solving 

scalp imperfections, 

will take you through 

a sensory path made 

of aromas and interior 

peacefulness. All the 

formulations are natural, 

creatted with great care, 

and dermatologically 

tested. 

SLES-free mild shampoo 

to prevent hair loss. 

The precious synergy 

of essential oils micro 

dispersed, together 

with the AlgaSer 

Complex, provides the 

right nourishment to 

the hair bulb, helping 

stemming from the 

expert combination of 

selected ingredients, 

mixed with advanced 

technology to offer 

instant professional 

solutions, targeting a 

variety problems related 

to the hair shaft. 

The Restructuring 

Treatment for damaged 

and brittle hair stems is 

based on micro-proteins 

of milk and cysteine. 

Ceraplex repairs even 

severely damaged 

hair from the inside, 

with instant results, 

leaving it shinier, softer, 

lighter, more resistant 

and easier to comb. 

Effective from the first 

application, it nourishes 

deeply and repairs the 

weakened hair fiber, 

• Skin over the age of 40 

• 40 thousand stem 

cells per gram of product 

• 4 specific anti-ageing 

effects on every reference 

An anti-ageing cream 

specifically designed 

for face and neck with a 

lifting effect. Extremely 

effective, it fights the 

appearance of blemishes 

delaying the onset of 

fine lines and wrinkles, 

increasing levels of 

hydration. 

It minimizes dark spots, 

blemishes and sagging 

skin. The most advanced 

modelling technologies 

are combined with 

Tsubaki oil for an 

extraordinary result. 

The skin is more toned, 

compact, nourished and 

visibly younger. It shines 

with new light. 

to reduce significantly 

hair loss, restoring the 

right functionality of the 

cutaneous annexes. 

Alta Structa 

Restructuring Treatment 

AltaStructa 

HairCareTherapy is 

the innovative range 

of Revivre treatments 

leaving hair repaired, soft 

and shiny. 

Forty+ 

The CONCEPT of FORTY+ 

is anchored on the 

number 40 

• More than 40 years of 

experience

AltaStructa HairCareTherapy is the innovative range of Revivre treatments stemming from the expert 

combination of selected ingredients, mixed with advanced technology to offer instant professional 

solutions, targeting a variety problems related to the hair shaft. It is not just a capillary treatment, but also 

a moment for personal relaxation and well-being by following specific rituals. 

www.revivre.it

SINESIA 

FOR AN AUTHENTIC AND 

CONSCIOUS BEAUTY TIME 

Today' society, with its hectic pace, leads us to 

disconnect from ourselves and our needs, and 

more than ever we feel the need to rediscover 

our own centre and rebalance our essence 

harmoniously with the surrounding, marking 

out the time available to the best of our 

ability, because it is our most precious asset. 

From this assumption has been formulated 

- in the various laboratories of the AGF88 

group - SINESIA (from the Greek synesis) an 

innovative line that acts from the “neck up”, 

working on hair, face and scalp as a single 

interconnected ecosystem, focusing on head, 

the most important part since it houses the 

brain. The brainchild of Afsoon Neginy, cofounder 

of the brand and COO Business & 

Sustainability Director of Agf88 Holding, the 

Premium line Sinesia benefits her long-term 

experience and has a holistic system made 

up of multi-functional and effective products 

that through specific rituals act on the skin 

biosystem, scalp and hair in order to obtain 

an interconnection between head and mind 

and regain their wellness. Sinesia products 

are designed for professional salons but can 

also be used for self-beauty rituals as they 

take consumers on new sensory journeys 

that stimulate the senses and create new 

connections to achieve deep and authentic 

beauty. Sinesia introduces a new concept of 

integrated beauty into professional salons: a 

holistic approach that allows to regain balance 

thanks to the product synergy, application 

gestures and energetic massages. 

ABOUT US 

Company Name: 

Luxebe s.r.l. 

a group company of 

AGF88 Holding Spa 


via Mascheroni, 27 

20145 Milano - Italy 

Website: 

www.sinesia.com 

Main brands: 

Take a Nap, Beauty 

Cuddles, Biotic Formulas, 

Super Drops, Waterless 

Beauty, Cool Beauty 


All European Countries, 

North America, Canada

REASONS WHY 

Formulated with up to 99% naturalorigin 

ingredients 

Products 98% biodegradable 

100% Vegan friendly 

Vegan OK certification 

Lifegate ZeroImpact certification 

Pack 100% recycled PP plastic 

Pack FSC Shiro Echo Paper 

Greenrich formulas 

Water saving, easy to rinse formulas 

Holistic approach 

STAR 

PRODUCTS 

Sinesia consists of six 

specific lines, dedicated 

to neck, face, hair and 

scalp. Every line draws 

inspiration from a 

cosmetic benefit and/or 

is based on the action 

mechanism; they can 

be combined in a mix & 

match, thus optimizing 

cosmetic results. 

Take A Nap 

It is a line drawing 

inspiration from the 

trend of chrono beauty 

and follows circadian 

rhythms to obtain the 

best possible benefits 

from the cosmetic 

products used. 

These products are 

designed for moments 

of relaxation and are 

characterised by a detox 

action that is boosted 

with night use. 

Beauty Cuddles 

This line is inspired 

by the boom of home 

beauty routine and by a 

growing number of people 

that prefers dedicating 

time to the care of 

themselves at home. 

Beauty Cuddles becomes 

a line of “cuddling” 

products for home, as 

well as for salon use 

with an intensive action 

performed during the 

processing time. In salon, 

the product efficacy is 

strengthened by the 

skilful gestures and 

irreplaceable touch of 

professionals. 

Biotic Formulas 

The line dedicated to the 

protection of microbioma. 

These products offer 

a full range of pre and 

postbiotic treatments for 

the wellbeing of the scalp, 

face and hair microbiota.It 

is a line designed to take 

care of sensitive, impure, 

excessively dry skin. 

Super Drops 

The range consists of 3 

specific boosters, able to 

maximise the treatment. 

These super concentrated 

products, hence in drops, 

are designed to be used 

on their own, either on the 

face as beauty serums or 

on the hair as perfecting 

fluids, or blended with 

creams or masks to 

strengthen their specific 

action. 

Waterless Beauty 

These 2 products have 

been developed with 

anhydrous powder 

formulas that do not only 

reduce volume and weight 

in the transport phase, 

but they also ensure a 

concentrated action and 

thus a higher number of 

applications. 

Cool Beauty 

Clean formulations, 

ultra-green ingredients, 

respect for raw materials, 

waterless approach: 

thanks to Disruptive 

Cleanser, Hydra Sorbet, 

5 Prodigious Essence, 

Freshlift Eye Treatment, 

the brand has developed 

effective solutions to face 

the current challenges and 

help us save our planet.

TECNO ELETTRA 

YOUR HAIR-DRYING 

TECHNOLOGY 

OUR HISTORY: 

THE TRADITION OF HANDMADE PRODUCTS 

Tecno Elettra was founded in 1982, as an 

Italian manufacturer with the purpose of 

combining the tradition of hand-made products 

with large scale industrial production. 

This ambitious objective was achieved over 

time, with the drive for constant growth and 

development found in the determination 

and desire for continuous improvement, in 

a right mix of tradition, local culture, innovation 

research and quality. 

ABOUT US 

Company Name: 

Tecno Elettra Srl 


Via Puglie, 10/12 

60030 Monsano (AN) 

Italy 

Tel. +39 0731 60 54 35 

Email: info@tecnoelettra.com 

/export@tecnoelettra.com 

Website: 

www.tecnoelettra.com 

Founded in: 

1982 

CEO: 

Mr. Gilberto Fava 

In the image above, 

Gilberto Fava, 

Tecno Elettra CEO. 

Main Export 

Destinations: 

Europe, Middle East 

and Central America 

OUR PRESENT: 

HANDMADE QUALITY FOR A GLOBAL MARKET 

Over time, new models were created with the 

help of an increasing amount of technology 

combined with the attention to the details 

characteristic of Italian workmanship and 

investments in Research and Development 

as well as Quality Control, together with numerous 

international certifications. All of 

this allowed Tecno Elettra to grow and consolidate 

its presence in several countries. 

Today, Tecno Elettra makes available a wide 

range of excellence products that have become 

renowned in the field of professional 

hairdryers, and with its 5 Product Lines and 

a comprehensive customer satisfaction policy, 

the company is able to meet the different 

needs of the market.

Tecno Elettra 

headquarters in 

Monsano, Italy. 

OUR APPROACH TO WORK: 

THE TRUST WE CREATE 

The purpose of Tecno Elettra is to strengthen 

and expand its distribution network, focusing 

on exclusive distributors/importers. 

Over the years, we chose to walk side by 

side with our clients and we selected companies 

interested in long-term relationships 

with exclusive agreements. These policies 

allowed Tecno Elettra to grow together with 

its customers and to make the TE brand a 

solid and reliable trademark. 

REASONS WHY 

More than 35 years of 

Italian manufacturing 

experience 

Exclusively professional 

products 

Complete production 

chain and internal R&D 

International profile 

together with innovation 

and tradition 

International quality 

certificates 

Worldwide presence 

Private label services 

STAR 

PRODUCTS 

Boss 

A powerhouse of styling 

performance. Its 2400- 

2500W for lightning-fast 

drying allow unmatched 

power and heat. 

Advanced features and 

premium components 

technology prevent any 

danger of overheating. 

All the products of the 

6000 line are the most 

powerful and bestselling. 

Celero 

Celero, latin word 

indicating speed/ 

rapidity, it’s an 

hairdryer focused 

on the professional 

sector and is equipped 

with a PATENTED 

ACCESSORY that makes 

it possible to improve 

performance. Its 2200W 

of power unleash an 

ENERGY THAT CAN BE 

CHANNELLED 

TO THE CENTRE of the 

product, thanks to the 

patented application in 

the nozzle.

TECNO ELETTRA 

Malice New Product 

2022 

Tecno Elettra continues 

with their innovations to 

benefit the hairdresser, 

always with the 

utmost respect for 

the environment, by 

presenting “MALICE” 

at Cosmoprof 2022. 

Malice is a new 

professional appliance 

with ionic emission 

device, available in three 

very elegant colors: 

black soft touch, rose 

gold and champagne 

gold. The fashion colors 

2022. “We are proud 

to have created a hair 

dryer that is an ally of 

both the hairdresser and 

the environment” says 

the project manager. 

Its ac energy saving 

motor within the ionic 

generator ensure low 

consumption and top 

performance. 

“Malice” is a shrewd, 

graceful and smart hair 

dryer. He knows the 

tricks and secrets of the 

job and works side by 

side with the hairstylist 

to guarantee a perfect 

and fast coiffure. 

Its 2200W of ionic 

power unleash an 

energy that provide 

an intense blast of 

air, so the hairdresser 

spends less time drying 

hair, which adds up to 

savings in terms time 

and consumptions: 

another reward for 

both your wallet and 

for the environment. 

Furthermore, the central 

position of the buttons 

and the lightweight 

make it easy to use for 

right and left - handed 

users. 

OUR FOCUS: 

CUSTOMIZATION 

All Tecno Elettra products can be customized 

according to the customer’s needs; it is 

therefore possible to design and create a 

specially made product focusing the attention 

on a personalized marketing, with the aim 

to target the market segment identified by 

the Customer. Customization can refer just 

to graphics and aesthetics by adding the 

customer’s logo on the product, but it can 

also involve inner components, in order 

to satisfy the end user requests. During 

the customization process, it is of utmost 

importance to remember that the specific 

needs of the Customers are the basis on 

which a new product is shaped out of an 

already existing one from Tecno Elettra’s 

range. This generates a constant interaction 

among Tecno Elettra, Customer, market 

demands and development of a new brand.

TRINITY 

QUALITY AND A 

PASSION FOR PEOPLE 

Trinity haircare finds its origin in Switzerland. 

The company is proud to be Swiss and to be 

able to show some of the typical features 

Switzerland is known for across the world, 

such as superior quality products, clean, modern 

and functional design and strong focus 

on environment, nature and people. With an 

international team of professionals with their 

own specialist skills and experience, the 

company tries to incorporate its Swiss roots 

and Swiss characteristics into every project, 

product and activity, from Research and Development 

to packaging, through the quality 

and functionality of all their products. One of 

the main endeavours of the company is to 

represent a complete and consistent Swiss 

identity, by being loyal to its values and principles. 

However, it shows the same great respect 

for its suppliers’, distributors’, partner 

salons’ and customers’ identity, because the 

main focus of this brand is on people. 

SWISS IDENTITY 

The brand was established in 2007 and immediately 

achieved resounding success in 

Germany, Austria and Switzerland. Thanks 

to the outstanding quality of the product line 

and the company attendance at international 

conventions and shows, European markets 

soon noticed the young and creative haircare 

brand. 

Started as a Swiss based R&D laboratory, the 

company established a 40,000 sqm logistic 

location at the latest standard managed with 

SAP software in the south of Germany. Additionally, 

the Marketing Department teamed 

up with international colleagues from Germany 

and Holland. This skilful and creative 

crew focused on one mission: positioning Trinity 

haircare broadly in medium and high-end 

salons in Europe and worldwide. In order to 

achieve this, the brand chose a communication 

strategy in modern social media, but also 

ABOUT US 

Company Name: 

Trinity haircare AG 


Rorschacher Str. 150 

9000 St. Gallen 

Switzerland 

Tel.+41 (0) 71 351 74 - 66 

Fax +41 (0) 71 351 74 - 68 

Website: 

www.trinity-haircare.com 

www.tailorsgrooming.com 

President: 

Robin Schenke 

Main Brands: 

Trinity haircare – Tailor’s 

Grooming 


Germany, Holland, Belgium, 

Greece, France, Russia, 

Portugal, Czech Republic, 

Slovakia, Slovenia, Serbia 

and Austria 

Left, President 

Robin Schenke.

In this page, Trinity hairstyling images and 

some events attended by the Company. 

REASONS WHY 

in traditional channels, by sponsoring some 

television formats and a number of sports 

events and teams. A great achievement for 

the development of the brand was the recruitment 

of Robin Schenke. At the beginning the 

experienced sales professional took on the 

position of Export Manager but quickly moved 

to a higher level. He took on the company management, 

successfully introduced it in more 

than 20 countries and made it a well-known 

and respected brand in the professional haircare 

market worldwide. Charity is an utmost 

concern for Trinity, which supports a variety of 

projects in the fight against cancer. The company 

is also concerned with environmental 

protection, sustainability of all materials and 

production processes and the continual professional 

development of the haircare professionals. 

The Trinity’s European Artistic team 

has enhanced the educational expertise of 

the brand. This group of hair artists who come 

from different European countries is responsible 

for the development of trend-setting collections, 

techniques and products, but most 

of all the perfect training for clients in all the 

markets where the brand is active. 

Passionate, individual, 

friendly service 

Swiss Quality Products 

100% salon exclusive – more 

than an empty promise 

The colour experts 

High profile Research and 

Development 

Full range of products – 

everything a salon needs 

Appealing Trend Collections 

twice a year 

Trinity Trophy – Challenge for 

your creativity

TRINITY 

VISION, MISSION & STRATEGY 

Trinity vision is to become one of the leading 

brands in today’s professional haircare market, 

not in terms of size or turnover, but in terms 

of brand recognition, brand awareness, and 

most importantly brand value. The company’s 

greatest ambition is to be one of the most wellknown 

and respected brands in the professional 

haircare market worldwide. Trinity's mission is 

to sell and promote 100% Swiss salon exclusive 

premium quality products in today’s professional 

haircare market, with a personal touch and 

with a clear focus on education, training and 

support, to foster partner salons’ success 

and constant growth. Trinity strategy is to 

create a strong and cooperative network of 

suppliers and distributors who understand, live 

and foster the Trinity vision and mission and are 

in line with the company policy and values. This 

Trinity global network should promote the Trinity 

brand and distribute its products by supporting 

partner salons. 

STAR 

PRODUCTS 

VDT Cream Hair Colour 

140 shades for intense, 

brilliant and long-lasting 

results with the key 

ingredient Vibrant Care 

Complex with Jojoba oil, 

beeswax, pomegranate 

core oil, linoleic acid 

and the pigment-booster 

Pyrazol for perfect 

coverage while protecting 

hair and scalp. 

Tailor’s Clay 

Strong hold and matte 

finish for every type of 

hair. This unique styling 

tool with bamboo extract 

and silica is the one 

and only real clay. Its 

stunning creamy texture 

gives firm hold, form and 

texture. Perfect for short 

cuts and for everybody 

who likes a natural and 

strong look. 

One12 multi-action 

spray 

12 benefits in only one 

product: nourishes, 

detangles, eliminates 

frizz, acts anti-static, 

protects the colour, 

adds volume, seals 

cuticles, protects from 

environmental stress, 

seals ends, reduces 

blow-drying time, hinders 

cellular ageing and 

leaves hair brilliant and 

shiny. Contains a blend 

of precious natural Argan 

oil, Macadamia oil and 

Nyamplung oil.

RAWMANTIC 

The latest Trend Collection of TRINITY haircare Fall & Winter 2017/18 

TRINITY haircare AG 

Rorschacherstrasse 150-152 

CH-9000 St. Gallen 

Tel. +41 (0) 71 351 74 - 66 

office@trinity-haircare.com 

www.trinity-haircare.com

102 

COUNTRIES WE DO 

BUSINESS WITH 

DOMESTIC SALES 

33+ MANAGERS 

THE WORLD’S LARGEST 

OUR HAIRCARE PORTFOLIO 

THE KIRSCHNER GROUP 

28328 Constellation Road 

Valencia, CA CA 91355, USA 

intlsupport@kirschnergroup.com 

www.kirschnergroup.com 

+1-661-257-6260

INTERNATIONAL SALES 

YEARS OF 

25+ REPRESENTATIVES 

EXPERIENCE 

35+ 

BEAUTY SALES ORGANIZATION 

WHO WE ARE 

The Kirschner Group, Inc. is is a a professional 

sales organization with over 35 35 years of of 

experience growing America’s leading, 

professional beauty brands. 

We We are are the the only sales organization in in the the 

professional beauty industry to to service 

all all 50 50 states, Canada, and the the entire 

international marketplace with strategically 

placed Reps covering all all continents. 

WHAT WE DO 

The Kirschner Group, Inc. connects our brands to to the the right 

international distributor and retailer, then manages the the business 

relationship on on a a day-to-day basis, to to ensure our customers 

are are getting the the right support they need for for brand growth. 

WHERE WE SELL 

Hair / / Nail / / Esthetic Professional Distributors I Ethnic I Distributors 

Barber Distributors I Chain I Salons I Prestige I / / Department Stores 

Beauty Retailers I E-Commerce I I TV I TV Shopping Network 

OUR SKIN AND BEAUTY PORTFOLIO 

The Kirschner Group, Inc. 

tkg.beauty

THE LEADING B2B EVENT IN 

ASIA-PACIFIC FOR ALL SECTORS 

OF THE BEAUTY INDUSTRY 

COSMOPROF-ASIA.COM 

SINGAPORE 

SINGAPORE EXPO 

16 – 18 NOVEMBER 2022 

SALES OFFICE ASIA PACIFIC 

Informa Markets, Hong Kong 

P +852 3709 4988 

cosmoprofasia-hk@informa.com 

SALES OFFICE EUROPE, AFRICA, 

MIDDLE EAST, THE AMERICAS 

BolognaFiere Cosmoprof S.p.a. 

Milan, Italy 

P +39 02 796 420 

F +39 02 795 036 

international@cosmoprof.it 

MARKETING AND PROMOTION 

BolognaFiere Cosmoprof S.p.a. 

Milan, Italy 

P +39 02 796 420 

F +39 02 795 036 

info@cosmoprof.it 

ORGANISER – COSMOPROF ASIA LTD 

HELD IN 

SUPPORTED BY 

A NEW WORLD FOR BEAUTY BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK

BEST IN EXPORT 2022

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