BEST IN EXPORT 2022

HAIR & BEAUTY INDUSTRY
EXCEEDS PRE-PANDEMIC LEVELS
This new issue of Best in Export comes at the beginning of an Autumn
that is full of optimism - for our industry at least. We are seeing a rich
menu of activities, proposals and product launches. These are running
alongside hugely positive interactions between brands and distributors,
as well as all the successful exhibitions and trade fairs which have
attracted professionals from all over the world. Our industry is enjoying
an atmosphere of hope and goodwill in which to embrace any business
challenges that may come our way.
Paolo Maggi
Editor in Chief
EsteticaExport.com
According to a report by Cosmetica Italia, the Italian cosmetics sector
is now exceeding 2019 pre-pandemic levels by 8.3%. The same upward
trend is being shared by many other major manufacturing countries,
especially in Europe and North America. This also bodes well for the second semester of 2022 and into 2023,
when, despite inflationary and geopolitical uncertainties, a significant increase is also expected, even compared
to this year.
But our troubles are not over. Although the forecast for manufacturing growth is forecast to grow by around 3 - 4%
in 2022 and 2023, inflation is projected to reach 8%. The only way to counterbalance the impact of inflation is
to maintain steady and strong growth. Fortunately, hair & beauty industry numbers are expected to be very good
across most of the main manufacturing countries, closing the year with two-digit growth when compared to 2021.
The most significant contribution to this perplexing yet very welcome growth is thanks to exports. These are
also seeing double-digit growth in 2022 and are expected to continue into 2023 at a similar rate. The best
market for exports of hair & beauty products have proven to be the mature markets in Europe and North America.
It’s also worth mentioning the quite surprisingly strong rebound of China this year, where imports have almost
doubled. Good performance has also been experienced in the Middle East, while in 2023 we can expect great
export performances in other areas of the world such as the Far East, Central Asia and Africa.
This encouraging scenario is even more valuable given the impact of the increase in energy costs. It has
already reached 330%, with the industry being forced to absorb much increase and very little of it being loaded
onto the bills of the end consumer. The unshakeable resilience of our industry is confirmed by its ability to
maintain a stable number of employees in the supply chain, as well as in its determination to keep on investing
in the future.
Make no mistake, the fight is not over – it has probably only just begun. Many more challenges are appearing on
the horizon, such as the possible excess of monetary restrictions, an increasing risk of falling into recession, the
escalation of the conflict in Ukraine and political tensions which exist in some countries. Nevertheless, we can
feel confident that our industry will be able to apply all the correct countermeasures to survive and thrive.
i
PUBLISHER AND MANAGING DIRECTOR: Roberto Pissimiglia
EDITOR IN CHIEF ESTETICA EXPORT: Paolo Maggi
EXPORT BUSINESS DEVELOPMENT MANAGER:
Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it
CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it
EDITORIAL STAFF: Glorianna Vaschetto, Marie Scarano, Gary Kelly
DIGITAL: Alessandro Zanetti
Advertising Head Office: Via Cavour, 50, 10123 Torino (Italy)
Tel.: +39 011 83921111 - Fax: +39 011 812 56 61
ONLINE
business@esteticaexport.com - pec@pec.estetica.it - www.esteticaexport.com
PRINTED IN ITALY. Registration n. 435 of
7.4.49, Turin Law Court. All rights reserved.
Reproduction in whole or in part of texts or
photography is prohibited. Manuscripts,
photographs and art are selected at the
discretion of the publi sher free of charge
(advertising exclu ded). Whether published
or not, no material will be returned and
remains the property of the publishing house,
which may make use of it as seen fit. This may
include the withdrawal of publication rights
to other publishing houses. Estetica requires
exclusive publication rights in the hairdressing
sector for all photography submitted which
must not therefore be offered for publication
to other magazines in the hairdressing trade
or industry.
Updated version October 2022