BEST IN EXPORT 2024
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B E S T I N E X P O R T<br />
A N E X C L U S I V E S E L E C T I O N<br />
O F T H E B E S T<br />
H A I R P R O D U C T S<br />
F O R L E A D I N G D I S T R I B U T O R S<br />
ESTETICA<strong>EXPORT</strong>.COM
•<br />
THE LEAD<strong>IN</strong>G B2B<br />
EVENT DEDICATED<br />
TO ALL SECTORS OF<br />
THE BEAUTY <strong>IN</strong>DUSTRY<br />
•<br />
BOLOGNA, ITALY<br />
FAIR DISTRICT<br />
•<br />
21 – 23 MARCH <strong>2024</strong><br />
•<br />
NEW! 21 – 24 MARCH <strong>2024</strong><br />
•<br />
COSMOPROF.COM<br />
Organized by<br />
BolognaFiere Cosmoprof S.p.a.<br />
info@cosmoprof.it<br />
An event by<br />
In partnership with<br />
With the support of<br />
A new world for beauty<br />
Bologna, Hong Kong,<br />
Las Vegas, Mumbai,<br />
Bangkok, Miami
A Fast-Changing<br />
WORLD<br />
Paolo Maggi<br />
Editor in Chief<br />
EsteticaExport.com<br />
Welcome to the new edition of Best in Export, which is coming<br />
out at a moment of great activity for the hair & beauty industry.<br />
Trade fairs are packed with exhibitors and visitors eager to uncover<br />
new busi-ness opportunities. Despite some downturns in the<br />
global economy, our sector continues to achieve outstanding levels<br />
of growth: the total revenue across the beauty and personal<br />
care industry (skin-care, fragrance, make-up and haircare) totalled<br />
$625.7 billion in 2023 alone. On top of that, the mar-ket is expected<br />
to grow by an average of 3.32% over each of the next 5 years.<br />
While it is true that mature Western markets still rep-resent our<br />
core business, attention is rapidly switch-ing to fast-developing<br />
areas such as South Asia Pa-cific, the Middle East and North Africa, all of which have some fundamental<br />
features in common for the future of business as a whole. The population is young with an average<br />
age of 28 – 5 years below the global average – and, even more importantly from a business point of<br />
view, these young people are both aspirational and increasing purchasing power. An-other significant<br />
advantage is that they are tech and digital savvy, making up one-third of active social media users.<br />
Furthermore, this region has 72% of the world’s Generation M – modern middle-class<br />
Muslims – who are looking for brands that reflect both modernity and their core values.<br />
In China, by contrast, the situation is quite different. The internal crisis has hit sectors such as real<br />
estate hard, due to giant corporate bankruptcies. However, the hair & beauty industry is not suffering in<br />
the same way. This is because attitudes are changing, particu-larly in relation to marketing and export.<br />
Now, many Chinese beauty labels are committed to overcoming the perception of inferior quality in<br />
order to be more successful in mature markets. Even Russia, after some struggles due to international<br />
economic sanctions, is becoming a new frontier for local and foreign entrepreneurs who want to grab<br />
opportunities in a rejuvenating market.<br />
Therefore, the geographic balance of hair & beauty exhibitions is also changing. Areas like the Middle<br />
East are proposing more shows in places like Dubai, Saudi Arabia, and Istanbul, with all these events<br />
re-cording high participation and strong, positive feed-back. Another good surprise was staggering debut of<br />
Cosmoprof Miami, the edition’s second North American leg following on from the success of Las Vegas.<br />
Now is time for Cosmoprof Worldwide Bologna, the most anticipated event that is on the verge of breaking<br />
new records. Estetica Export will follow with you at all the main events - happily being part of ‘beauty<br />
that moves the world’.<br />
i<br />
PUBLISHER AND MANAG<strong>IN</strong>G DIRECTOR: Roberto Pissimiglia<br />
EDITOR <strong>IN</strong> CHIEF ESTETICA <strong>EXPORT</strong>: Paolo Maggi<br />
<strong>EXPORT</strong> BUS<strong>IN</strong>ESS DEVELOPMENT MANAGER:<br />
Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it<br />
CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it<br />
EDITORIAL STAFF: Glorianna Vaschetto, Marie Scarano, Gary Kelly<br />
DIGITAL: Giorgia Ludovico<br />
Advertising Head Office: Via Cavour, 50, 10123 Torino (Italy)<br />
Tel.: +39 011 83921111 - Fax: +39 011 812 56 61<br />
ONL<strong>IN</strong>E<br />
business@esteticaexport.com - pec@pec.estetica.it - www.esteticaexport.com<br />
PR<strong>IN</strong>TED <strong>IN</strong> ITALY. Registration n. 435 of<br />
7.4.49, Turin Law Court. All rights reserved.<br />
Reproduction in whole or in part of texts or<br />
photography is prohibited. Manuscripts,<br />
photographs and art are selected at the<br />
discretion of the publi sher free of charge<br />
(advertising exclu ded). Whether published<br />
or not, no material will be returned and<br />
remains the property of the publishing house,<br />
which may make use of it as seen fit. This may<br />
include the withdrawal of publication rights<br />
to other publishing houses. Estetica requires<br />
exclusive publication rights in the hairdressing<br />
sector for all photography submitted which<br />
must not therefore be offered for publication<br />
to other magazines in the hairdressing trade<br />
or industry.<br />
Updated version March <strong>2024</strong>
ADI<br />
LUXURY BRANDS<br />
THE COMPANY<br />
ADI srl was founded in 2004 by two partners<br />
that are involved in the company since the<br />
beginning and work on a daily base: Andrea<br />
Guizzardi, (in charge for sales and marketing)<br />
and Emanuela Porrati: in charge for business<br />
operations). ADI is highly specialized in<br />
professional luxury brands. During the years<br />
ADI discovered and brought to success the<br />
best professional hair care products like Oribe,<br />
Alterna Hair Care, R+Co, Maria Nila, Olaplex,<br />
Pulp Riot, Tangle Teezer, Framar, and many<br />
others. Most of them are still distributed by<br />
the company.<br />
In almost 20 years of distribution we built<br />
and refined a wonderful format of work and<br />
ABOUT US<br />
Company Name:<br />
ADI srl<br />
Company Address:<br />
Via Donat Cattin, 19<br />
27058 Voghera (PV) Italy<br />
Website:<br />
www.iarthaircare.com<br />
Founded in:<br />
2004<br />
Export Manager:<br />
Mariya Voznyuk<br />
mvoznyuk@adi-srl.com<br />
Main Brands:<br />
International market: I.ART<br />
Italian market: HAIR BY SAM MCKNIGHT,<br />
OLAPLEX, ALTERNA HAIRCARE,MARIA NILA,<br />
QIQI, FRAMAR, TANGLE TEEZER, KYDRA,<br />
<strong>IN</strong>VISIBOBBLE, ILES FORMULA, BIO IONIC<br />
Main Export Destinations:<br />
EU, USA, CAN, AUS, EMEA<br />
Number of employees:<br />
25<br />
partnership with the most important salons<br />
and beauty experts along the country. And<br />
not only: we have grown a network of partners<br />
and friends worldwide. We have learnt<br />
from the best companies but also from our<br />
successes and mistakes, what is needed for<br />
a successfull professional distribution. ADI<br />
relies its success on professionality, passion<br />
and inclusion of every shareholders: clients,<br />
hairdressers, educators, distributors, local<br />
community, environment, employees.<br />
We tried to build a win win situation in every<br />
aspect of the business.<br />
TARGET MARKETS<br />
ADI with I.ART brings the Italian quality and<br />
taste first in Europe and than to Middle East,<br />
USA, Australia. We started from TEMPRA<br />
Andrea Guizzardi, sales and marketing and<br />
Emanuela Porrati, business operations.
REASONS WHY<br />
which is the state of the art of quality and<br />
performance into semi permanent colors.<br />
Designed with the Italian style to target the<br />
high class clients that want fashion, class and<br />
trend. For sure TEMPRA is the perfect example<br />
of the Italian quality and fashion.<br />
TEMPRA<br />
TEMPRA is the semi permanent color line of<br />
20 shades that gets its inspiration from Art.<br />
We studied the most incredible masterpieces<br />
of history and took the inspiration and<br />
developed the most advanced formula:<br />
sustainable, iper pigmented, true to tone,<br />
vegan, nourishing. TEMPRA colors can be<br />
mixed and applied directly on bleached hair.<br />
The patended Oil mix will nourish and hydrate<br />
hair while coloring. The most vibrant result,<br />
inspired by the most iconic colors of the<br />
history of Art will fade beautifully true to the<br />
tone, without unwanted under tones.<br />
EXPERIENCE: after almost 20<br />
years of successfull distribution,<br />
we know what is needed to<br />
achieve success.<br />
PASSION DRIVEN: we are ADIcted<br />
to this market. We truly love this<br />
craft and are obsessed with the<br />
history of this market.<br />
MADE <strong>IN</strong> ITALY: every little detail<br />
is taken care of with the maximum<br />
attention, creativity and quality.<br />
MARKET POSITION: I.ART is<br />
inspirational, elegant and powerful.<br />
This is not a trend. This is beauty.<br />
a bleaching process, or push the boundaries<br />
to explore the most astonishing lunar tones.<br />
The pigment-rich formula is designed to<br />
transform from a gentle tone corrector of<br />
unwanted shades into a true lowoxidation<br />
colour with bold, metallic, and intense tones.<br />
The packaging is surreal. Images are believable<br />
but impossible, generated for the first time<br />
in the industry through the use of artificial<br />
intelligence. It’s a challenge that led to an<br />
extremely romantic and tasteful outcome.<br />
CORNICE<br />
To complete the line, a painting needs the<br />
perfect canvas. So we developed CORNICE:<br />
the perfect bleach to prepare the hair to<br />
TEMPRA.<br />
BIANCA – white, to maximize the lightening<br />
action respecting the structure and NERA<br />
– black, to enjoy the freehand techniques,<br />
without concerns, thanks to the clay content.<br />
LUNATICS<br />
LUNATICS is a fast progressive toners line.<br />
These 4 rapid toners are eclectic tools in the<br />
hands of the colourist who wants to create a<br />
unique-toned blonde, correct the outcome of
ADI<br />
STAR<br />
PRODUCTS<br />
LUNATICS – Fast Progressive Toners<br />
APRILE - ROSE GOLD<br />
Even robots have a<br />
gentle soul under the<br />
moon of April. A rose<br />
gold tone /16, to tame<br />
or intensify, depending<br />
on how much the moon<br />
will influence your mood.<br />
From a delicate hint<br />
of pink blonde to an<br />
intense rose gold.<br />
C.U.T. - BLUE GREY<br />
See you there! For those<br />
who love metallic and<br />
cool tones, C.U.T. has<br />
been formulated with the<br />
perfect blend of grey-blue<br />
to neutralize unwanted<br />
reflections and deposit a<br />
cool, metallic, and shiny<br />
hue.<br />
BLUEMOON - BLUE<br />
Formulated for those<br />
who believe nothing is<br />
impossible and want<br />
to achieve their dream<br />
at any cost. A blue<br />
reflection that allows you<br />
to neutralize brassy hair<br />
or venture into icy blond<br />
territory.<br />
MOONPARTY - NATURAL<br />
On the lunar surface, it’s<br />
normal to have a little<br />
party! A perfect blend to<br />
create a natural blonde<br />
without pronounced<br />
undertones. You can<br />
have fun from here and<br />
personalize your blonde<br />
by mixing it with other<br />
LUNATICS.
the colour of art, the art of colour<br />
the colour of art, the art of colour<br />
Produced and distributed by ADI srl<br />
info@iarthaircare.com Produced and | 0383.47631 distributed | www.iarthaircare.com<br />
by ADI srl<br />
info@iarthaircare.com | 0383.47631 | www.iarthaircare.com
ALTER EGO<br />
ITALY<br />
BEAUTY AND<br />
K<strong>IN</strong>DNESS<br />
OUR HISTORY<br />
With 33 years under the leadership of<br />
Pegorin’s Family, 1988 sees sons Gianni<br />
and Federico bring to life, Alter Ego Italy,<br />
what is today recognized as one of the most<br />
important brand of the Pettenon Company.<br />
Distributed in more than 60 countries all over<br />
the world, in these past three decades, the<br />
brand has earned a reputation for innovation<br />
and product excellence. A passion for<br />
quality and attention to detail. Our mission<br />
is to develop high quality cosmetic<br />
products for the professional haircare<br />
world that blend together effectiveness and<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A. SB<br />
Company Address:<br />
via del Palù 7/d<br />
35018 San Martino<br />
di Lupari (PD) - Italy<br />
Website:<br />
www.alteregoitaly.com<br />
Founded in:<br />
1946<br />
Main Brands:<br />
Technofruit, Blondego,<br />
MyColor, Fast Color 10’,<br />
Egobond, Egoline<br />
Main Export Destinations:<br />
North and South America,<br />
All European Countries,<br />
Middle East<br />
kindness, performance and sustainability.<br />
For a contemporary target that demands top<br />
performance in protecting the environment,<br />
hair and skin.<br />
THE BRAND ESSENCE<br />
One of the Latin translations for the words<br />
‘Alter Ego’ is ‘your trusted friend’ and Alter<br />
Ego Italy has been the trusted friend of salon<br />
professionals for over 30 years worldwide.<br />
Another translation is ‘the other you’ or<br />
“your best soul mate” and this duality is<br />
represented by the brand payoff that is<br />
“Beauty and Kindness”: on one hand the<br />
brand talks about Beauty as its core business,<br />
on the other hand about Kindness as respect<br />
for what is precious for us. Alter Ego Italy is<br />
kind towards nature and humankind, making<br />
responsible choices in terms of recycled and<br />
recyclable packaging and biodegradability of<br />
the formulas.<br />
ALTER EGO ITALY EDUCATIONAL PROGRAM:<br />
it offers a complete range of workshops<br />
designed to build a core foundation of<br />
knowledge and technical skills. The insalon<br />
program brings custom-made classes<br />
adapted to the needs of each team. The<br />
Alter Ego Italy education team is built on<br />
established industry leaders in coloring,<br />
cutting and styling. Thanks to our SALON<br />
EXPANSION program, Alter Ego Italy offers<br />
each salon the opportunity to choose the<br />
marketing program best suited to their<br />
specific needs.
REASONS WHY<br />
Italian Heritage since 1988<br />
Beauty and Kindness<br />
as brand philosophy<br />
Ongoing inspiration and Education<br />
International Distribution<br />
Professional quality<br />
Complete portfolio<br />
Balance between perfomance<br />
and kindness<br />
STAR<br />
PRODUCTS<br />
Around the concept of<br />
beauty, Alter Ego Italy has<br />
developed a complete<br />
portfolio of professional<br />
products dedicated to<br />
hair color, shape, care<br />
and styling.<br />
TECHNICAL PRODUCTS:<br />
TECHNOFRUIT COLOR, MY<br />
COLOR, BLONDEGO,<br />
PASSION COLOR MASK,<br />
FAST COLOR 10,<br />
SHAPEGO, EGOBOND<br />
A wide technical portfolio<br />
covering all hairdressing<br />
needs: next generation<br />
formulae (PPD FREE),<br />
reduced use of<br />
packaging (no plastic<br />
film), incredible lasting<br />
brilliance, an infinite<br />
palette of “creative<br />
nuances, high<br />
performance delivery<br />
systems and new<br />
techno-logies to reduce<br />
the consumption of<br />
water.<br />
CARE PRODUCTS:<br />
EGOL<strong>IN</strong>E<br />
Products with high<br />
performances and<br />
sustainable treatments,<br />
based on innovative<br />
formulation technologies<br />
to meet specific skin,<br />
lenghts and color needs,<br />
in compliance with the<br />
beauty & Kindness<br />
philosophy.
ARTÉGO<br />
CARE FOR BEAUTY,<br />
ALWAYS<br />
ARTÈGO BEAUTY JOURNEY<br />
For over 25 years Artègo has been a trusted<br />
partner of thousands of hairdressers around<br />
the globe. Artègo was born from a diverse<br />
group of professionals working in the cosmetic<br />
industry… A designer, an engineer, a chemist,<br />
a financial controller, a marketing expert<br />
and a distributor. These individuals formed<br />
the perfect blend to produce a revolutionary<br />
haircare company.<br />
CARE FOR BEAUTY IS OUR ANSWER<br />
Think about the best things in life: art,<br />
nature, music, haute couture, books, movies,<br />
theatres... Beautiful things reveal the Care, the<br />
talent and the passion of who created them.<br />
Care is our pivotal value, quality and beauty<br />
revolve around it. It is the expression of a<br />
ABOUT US<br />
Company Name:<br />
Unicompany S.p.A<br />
Company Address:<br />
Via Pontina Vecchia km 33,600<br />
00040 Ardea (RM) - Italy<br />
Website:<br />
www.myartego.com<br />
Founded in:<br />
1998<br />
CEO | Founder:<br />
Mr. Francesco Bandiera<br />
Main Brands:<br />
Artègo<br />
Main Export Destinations:<br />
Europa, North America, Middle East,<br />
North Africa, Oceania<br />
desire and a vision of the world that we put<br />
into our products and services, in the salon<br />
as a place of hospitality and professionalism.<br />
We think that without care, love, passion and<br />
knowledge it is not possible to create beauty.<br />
We think that Care, respect and health are<br />
the fundamental conditions to make the hair<br />
beautiful and achieve the best performances.<br />
Our mission is: wellbeing, life, self-esteem,<br />
beauty enhancement through Care.<br />
OUR MARKETS<br />
We sell thoughout importers and distributors<br />
in more than 40 foreign markets: EU, North<br />
America, Australia, Turkey, South Africa and<br />
Marocco, alongside the best middle-east<br />
markets. We have a strong interest in the North<br />
American market and we look at emerging<br />
markets such as Central and Southern<br />
American ones as well. We are travelers:<br />
beauty is our journey, and the journey itself is<br />
our destination. We're moved by the yearn for<br />
constantly exploring and interpreting its mood<br />
with ideas, products, styles and places. With<br />
Care, passion and professionalism.
OUR DRIVERS<br />
• NATURE AND RESEARCH We feel that nature is<br />
life, energy, value, care, beauty. Phyto-technology:<br />
we obtain the best technical and beauty results<br />
balancing natural elements, always present<br />
in our formulations. The perfect mix between<br />
natural and organic ingredients (effective and<br />
sustainable) and active principles (originating<br />
from scientific research). Our R&D laboratory<br />
works in synergy with the best professionals<br />
and most advanced Universities in terms of<br />
cosmetology and trichology, to develop products<br />
that: respect the scalp and the hair structural<br />
integrity, add active substances to care for the<br />
hair. Allowing the hairdresser to obtain the best<br />
synergy between: care and respect for the hair,<br />
cosmetic beauty, technical success, best results.<br />
• TRA<strong>IN</strong><strong>IN</strong>G GUARANTEES THAT KNOWLEDGE<br />
is shared, thus contributing to the professional<br />
and business growth of the salon.<br />
• SOCIAL RESPONSABILITY Because the<br />
company is not a machine, but has a leading<br />
role in society.<br />
It creates job opportunities, social growth<br />
and has a positive impact on the surrounding<br />
community and environment.<br />
It is a stimulus and a commitment to protect<br />
Beauty in all its expressions, from natural<br />
places to ancient residences, to the arts<br />
and the artifacts which mark the history and<br />
spirit of our beautiful country. Actions that<br />
express our belief: companies can go further,<br />
supporting projects and community initiatives.<br />
One of our important initiative is supporting<br />
FAI “Fondo Ambiente italiano” (Environmental<br />
Italian Fund). As a Golden Membership Donor,<br />
it fulfills our spirit, our vision, our Care For<br />
Beauty belief. It represents an incentive for<br />
us, a commitment to safeguard beauty in all<br />
its shapes; we do not only ideally share this<br />
belief, but we support it with projects and<br />
concrete actions.<br />
REASONS WHY<br />
FOR ALL OF US at Artègo, taking<br />
care is a profound beauty gesture,<br />
and every form of beauty reveal<br />
PASSION, TALENT and GRATITUDE<br />
towards the world of those who<br />
shaped it.<br />
FOR THE SALON because it is a<br />
place of hospitality and professional<br />
growth. And outside, in people’s<br />
imaginations. We like the idea<br />
of you sharing it with us, feeling<br />
like a part of this journey<br />
BY PROFESSIONALS FOR<br />
PROFESSIONALS, WITH CARE<br />
Artègo formulates, develops<br />
and produces all their products<br />
in-house. We know how to<br />
inspire the best hairstylists in<br />
the business by offering them<br />
innovative products and tools,<br />
colors that attract the light and<br />
forms that define the moment.
ARTÉGO<br />
STAR<br />
PRODUCTS<br />
Beauty Fusion<br />
Phyto-tech color, up to<br />
99% organic natural<br />
ingredients. One line<br />
for 3 services: GLOSS,<br />
DEMI PLUS, FULL.<br />
Extraordinary, modern,<br />
ground-breaking<br />
collection made of 63<br />
oil color shades mixable<br />
among them. All the line<br />
is completely FREE of<br />
COCAMIDE DEA, MEA<br />
and ADDED ALCOHOLS,<br />
replaced in the<br />
formulation by natural<br />
components, among<br />
which 100% Organic<br />
Zemea®, for a silky and<br />
soft final hair texture.<br />
No PPD or RESORC<strong>IN</strong>OL<br />
added to the formula.<br />
Rain Dance Renaissance<br />
This is a natural<br />
response to the need<br />
of deep cleansing,<br />
rebalancing, rebirth.<br />
Breathe the beauty and<br />
feel the effectiveness of<br />
well-being, cleansing and<br />
invigoration. A rebirth<br />
from the world of organic<br />
nature, biodegradable<br />
and respectful of the<br />
environment.<br />
All the products, usable<br />
both in the salon and<br />
at home, are also<br />
combinable with each<br />
other; for wonderful<br />
natural treatments and<br />
for Care and Beauty<br />
of the hair, scalp and<br />
skin, thanks to certified<br />
natural and functional<br />
active ingredients.<br />
Up to 100% Organic,<br />
Biodegradable and Vegan<br />
Origin Ingredients, with<br />
VEGAN OK certified<br />
formulas and packaging.<br />
Touch<br />
Highly performing style<br />
and images, unique<br />
textures and fragrances.<br />
Touch combines selected<br />
and valuable natural<br />
ingredient with advanced<br />
cosmetic technology,<br />
pleasant texture and<br />
unique fragrances.<br />
All the above thanks<br />
to MACROPRO active<br />
principle - distinctive for<br />
the line - and to natural<br />
ingredients working in<br />
synergy. The line offers<br />
CARE, PROTECTIVE and<br />
HIGHLY PERFORM<strong>IN</strong>G<br />
COSMETIC and<br />
STYLISTIC ACTIONS. The<br />
line’s Style and Looks<br />
are essential and clean,<br />
conveying elegance,<br />
perfection, plainness<br />
and that extra oomph<br />
to create wonderful<br />
customized styles. Touch<br />
has been created to<br />
take care of the hair, and<br />
to offer an innovative<br />
and customized styling<br />
tool to improve salon<br />
positioning. Because<br />
for us the first beauty<br />
gesture is always taking<br />
care of the hair.<br />
New Good Society<br />
Metropolitan Greenery<br />
A complete, dynamic,<br />
lifestyle line that<br />
makes you smile with<br />
results, wellbeing, hair<br />
beauty and captivating<br />
fragrances, to transform<br />
the hair instantly making<br />
it wonderful. A new way<br />
to live Beauty, through<br />
6 families, inside and<br />
outside the salon, with<br />
people: they are their<br />
beauty accomplice, they<br />
smile with them and<br />
spread wellbeing all over.<br />
A line of metropolitan<br />
wellbeing with: micellar<br />
base for all shampoos,<br />
contrast to urban<br />
pollution and blue light,<br />
27 natural and botanical<br />
active ingredients and<br />
advanced formulative<br />
technologies, biodegradable<br />
up to 93.5%.<br />
Discover more about<br />
the families on<br />
www.myartego.com<br />
and on Artègo official<br />
social media channels.<br />
SCAN AND<br />
DISCOVER<br />
ALL ABOUT<br />
THE L<strong>IN</strong>ES
MAKE THE DIFFERENCE, WITH CARE.<br />
Always.<br />
MAKE THE DIFFERENCE,<br />
with Care. Always.<br />
ALL THAT YOUR SALON NEEDS TO BE UNIQUE<br />
ALL THAT YOUR CLIENTS NEED TO BE SATISFIED<br />
BEAUTY FUSION<br />
EASY CARE T BALANCE<br />
GOOD SOCIETY<br />
PARAMETER T<br />
BEAUTY SUN<br />
LOLA<br />
EASY CARE T CLARITY<br />
IT’S COLOR<br />
PRETTY CURL<br />
TOUCH<br />
DECO BEAUTY<br />
EASY CARE T DREAM<br />
YOUR MAGIC<br />
RA<strong>IN</strong> DANCE<br />
YOU|UP2<br />
EASY CARE T RESCUE<br />
MULTIPHLEX<br />
STRAIGHT L<strong>IN</strong>E<br />
MYARTEGO.COM<br />
SAVE PAPER SAVE THE FORESTS<br />
RESPECT & RESPONSIBILITY<br />
CARE FOR ANIMALS
BBCOS<br />
30 YEARS OF EVOLUTION<br />
FOR THE HAIR REVOLUTION<br />
Lab37’s Company Brand bbcos was born<br />
from the intuition of its founding members,<br />
whose thirty-years long experience in the<br />
professional hairdressing products field, lead<br />
to mastering the perfect eye for the newest<br />
and best trends.<br />
In the middle of Langhe Hills and Monviso,<br />
precisely located in Cherasco, bbcos lines,<br />
entirely built by the development and<br />
research team and distributed to an average<br />
of 60 countries world-wide, are born. This is a<br />
strategic hub location, situated just a couple<br />
of hours from Milan, the worldwide capital<br />
of fashion and the perfect place to learn the<br />
most advanced trends in the hairdressing<br />
sector and distribution of our high quality<br />
products all over the world.<br />
bbcos is an entirely made in italy , constantly<br />
evolving and dynamic brand providing all the<br />
products needed in a hair salon stimulating<br />
every professionists’ inspiration in creating<br />
glamorous hairstyles, all within an extensive<br />
catalog.<br />
bbcos’ meticulous and constant search for<br />
the finest actives and effective materials,<br />
guarantee the efficacy of all the products, all<br />
along with a high naturality percentage and<br />
care for vegan and sustainable formulas.<br />
Put together, we obtain a highly valuable<br />
brand with special attention towards both the<br />
Customer and the environment.<br />
The professionality of our products, along<br />
with the support and education provided<br />
by our tech team , are the fundamentals for<br />
following and fulfilling every distributor’s and<br />
professionist’s needs.<br />
ABOUT US<br />
Company Name:<br />
LAB37<br />
Company Address:<br />
Via del Lavoro, 37, 12062,<br />
Cherasco (CN) – Italy<br />
Tel.: +39 0172 495277<br />
E-mail:<br />
info@lab37group.com<br />
Website:<br />
www.bbcos.it<br />
Founded in:<br />
1999<br />
Main Brand:<br />
bbcos L<strong>IN</strong>ES<br />
• Coloring<br />
Innovationevo, KeratinColor,<br />
Earthia Color Nathue<br />
Complex, Colortribe<br />
• Bleaching:<br />
Decoal Cream, White<br />
Meches, Keratin Deco,<br />
Upto9<br />
• Wellness & Styling:<br />
Emphasis, Revival Lamellar<br />
Treatment, Kristalevo,<br />
Green Care Essence,<br />
Meristema<br />
Other Brands: Pro.co,<br />
ItaliCare<br />
Main Export Destinations:<br />
More than 60 countries<br />
located in Europe, Asia,<br />
North America; Central &<br />
South America; Australia;<br />
Africa
REASONS WHY<br />
Innovative products of<br />
professional quality at<br />
top-notch technology<br />
High-level know-how of<br />
hairdressing products<br />
thanks to an extensive<br />
experience in the field<br />
100% Guaranteed Made in Italy<br />
GMP 22716 and ISO 9001<br />
Certifications<br />
Technical support and state-ofthe-art<br />
on styling trends<br />
Internal Development and<br />
research<br />
Training for professionals
BBCOS<br />
STAR<br />
PRODUCTS<br />
Earthia Color<br />
Nathue Complex<br />
Permanent vegan and<br />
ammonia-free hair<br />
coloring formula.<br />
The perfect alchemy<br />
between technology<br />
and nature, Earthia<br />
revolutionizes the color<br />
service in the hair<br />
salon: it becomes a real<br />
beneficial treatment<br />
for the hair fibers that<br />
transforms the client’s<br />
look. Earthia Color is<br />
composed of four active<br />
ingredients deriving from<br />
the earth: hemp, rice,<br />
microalgae Chlorella<br />
Vulgaris and white<br />
lupine. The high<br />
Naturality Origin Index<br />
allows everyone to<br />
express their identity<br />
freely, by choosing<br />
among 81 color<br />
and protect the hair.<br />
Made of three different<br />
products, this line is<br />
comprehensive of:<br />
• 7in1 Repairing<br />
Shampoo, the secrets<br />
to your wellness, that<br />
has 7 different actions:<br />
Purifying, Nourishing,<br />
Hydrating, Acidifying,<br />
Disciplining, Fortifying,<br />
Enlightening<br />
• 14in1 Lamellar Balm,<br />
the power of lamellar<br />
technology: after which<br />
the hair is fluid, shiny<br />
and smooth, as light as<br />
silk, regaining shine and<br />
protection in absolute<br />
lightness.<br />
• 21in1 Leave-in<br />
Conditioner, a wellness<br />
revolution, holding 21<br />
strategic actions for<br />
more vigorous healthy<br />
and shiny hair.<br />
Emphasis<br />
Emphasis is a vast<br />
range of products,<br />
that keeps growing,<br />
each line built upon<br />
nuances covering<br />
warmer and colder<br />
shades.<br />
Lamellar Treatment<br />
The extensive<br />
professional lamellar<br />
treatment by Bbcos,<br />
ideal for all hair types.<br />
The latest generation of<br />
lamellar technology acts<br />
instantly to discipline<br />
every hair type specific<br />
needs. Every line lies<br />
inbetween the bond of<br />
traditions, nature and<br />
technologies, for the<br />
best improvement of<br />
the hair type that line<br />
is destined to.<br />
YAO-TECH EFFECT<br />
studied for hair that<br />
are frail and need<br />
restructuring.<br />
NAMI-TECH EFFECT<br />
to enhance and highlight<br />
curly hair.<br />
BLOND-TECH EFFECT<br />
for nourished ad<br />
enlightened natural<br />
blond hair to the top.<br />
COLOR-TECH EFFECT<br />
born for the wellness<br />
of treated hair.
BRELIL<br />
PROFESSIONAL<br />
FOR THE <strong>BEST</strong><br />
HAIRSTYLISTS<br />
Brelil Professional was founded in 1973 and<br />
was the first brand name in the Sodalis Group.<br />
Brelil creates and distributes a complete range<br />
of professional hair care products exclusively<br />
aimed at hairstylists. The brand has always<br />
been synonymous with creativity, beauty,<br />
passion for fashion and guaranteed quality,<br />
worldwide. It has always responded to market<br />
demand by anticipating evolving trends and<br />
needs in the world of hairdressing by developing<br />
iconic products. 100% ‘Made in Italy’, Brelil<br />
products have become salon must-haves and<br />
are known for their high-performance and the<br />
quality of their formulations. Brelil is becoming<br />
increasingly international, exporting to over 40<br />
countries as of today.<br />
OUR HISTORY<br />
Brelil Professional was founded in 1973 in<br />
Varese, Italy and its name is the acronym<br />
for a female muse. In 1990, Sodalis Group<br />
bought Brelil and its first brand and the<br />
one which began its path of entrepreneurial<br />
expansion. Brelil today creates and distributes<br />
a complete range of professional hair care<br />
products exclusively aimed at hairstylists.<br />
Brelil products, recognized for their high level<br />
of innovation and for their 100% ‘Made in<br />
Italy’ quality, are present in over 40 countries<br />
with a strong focus on exports, particularly<br />
in Eastern European countries. Brelil’s<br />
production is within the Holding Sodalis Group,<br />
in order to benefit from economies of scale<br />
ABOUT US<br />
Company Name:<br />
Brelil Professional<br />
Company Address:<br />
Viale Europa 12/14<br />
26855 Lodi Vecchio - Italy<br />
Website:<br />
www.brelil.it/en/<br />
Founded in:<br />
1973<br />
Marketing Manager:<br />
Mr Andrea Piaggese, Group Export Director<br />
Mr Carlo Ravelli, Commercial Director<br />
Main Brands:<br />
Brelil Professional<br />
Main Export Destinations:<br />
Eastern Europe, Middle East,<br />
North America<br />
Number of employees:<br />
13
REASONS WHY<br />
Excellence in products<br />
Innovation<br />
Professional Quality<br />
Training for professionals<br />
Agile and dynamic organization<br />
A light and flexible structure<br />
and all the advantages associated with being<br />
part of a large expanding group. In particular,<br />
Brelil has a laboratory team that, on a daily<br />
basis, develops cutting-edge formulations<br />
to respond and anticipate market trends.<br />
Furthermore, the production plant, located in<br />
Lodi Vecchio (Lo), boasts very high standards<br />
in quality control.<br />
Brelil not only creates the very best products<br />
for hairstylists, but also provides expert<br />
training in the hair industry. It organises<br />
various courses and training programs<br />
through specialised trainers, as well as the<br />
marketing and organisation of dedicated<br />
events and shows in association with fashion<br />
and lifestyle experts. Over the years, this<br />
has enabled Brelil to become a small but<br />
authoritative jewel in the hairdressing crown.<br />
<strong>IN</strong>NOVATION<br />
The values of creativity, curiosity, anticipation<br />
of trends and visionary spirit are strong<br />
components in the Brelil brand.<br />
TRA<strong>IN</strong><strong>IN</strong>G<br />
Brelil's goal is the continuous skill building,<br />
knowledge of the sector, the market and the<br />
competition.<br />
AGILE AND DYNAMIC ORGANIZATION<br />
The Group continuously invests to expand its<br />
portfolio, boost research and develop new<br />
products and improve the way it operates. A<br />
light and flexible structure enables maximum<br />
speed in anticipating market trends and<br />
implementing the right strategic moves.<br />
MISSION AND VISION<br />
Brelil's mission focuses on allowing everyone to<br />
reflect their most intimate identity through their<br />
own beauty. Its Vision is to inspire any salons<br />
that wish to be recognised as trend creators<br />
and advocates of well-being by their customers.<br />
EXCELLENCE<br />
Brelil is always looking for the best, with<br />
a strong desire to perform to the highest<br />
standards so that clients may live a truly<br />
unique experience.
BRELIL PROFESSIONAL<br />
ENTREPRENEURIAL MENTALITY<br />
Entrepreneurship is in Brelil's DNA. In fact,<br />
an entrepreneurial approach is preferable in<br />
all employees, so giving them the opportunity<br />
to broaden their horizons and make a real<br />
difference.<br />
DREAMERS...BUT WITH YOUR FEET ON THE<br />
GROUND<br />
Brelil sets ambitious goals to build the future<br />
of the Group with a pragmatic and concrete<br />
attitude in order to focus on the key factors to<br />
achieve excellence.<br />
STAR<br />
PRODUCTS<br />
Numero Oats<br />
Restructuring Mask<br />
Its specific formulation<br />
deeply nourishes weak<br />
and sensitized hair,<br />
adding volume and<br />
shine without weight. It<br />
helps to make the hair<br />
structure more toned<br />
and elastic, restoring its<br />
natural beauty.<br />
nourishes, tames,<br />
perfumes and gives<br />
shine and texture to<br />
the hair, embracing<br />
it in a sweet scented<br />
aroma. The Mousse<br />
contains MILK<br />
PROTE<strong>IN</strong>S with Vitamin<br />
A, Group B Vitamins<br />
and minerals such<br />
as Phosphorus, Zinc,<br />
Calcium, Magnesium,<br />
an extraordinary antifrizz<br />
effect.<br />
Prestige Colour in<br />
Cream<br />
Prestige is Brelil's<br />
flagship colour, the<br />
result of more than 30<br />
years’ experimentation<br />
and the most advanced<br />
research. Thanks to its<br />
formulation, it repairs<br />
Vitamin E, nourishes the<br />
hair and strengthens<br />
the hair fibre; it also<br />
contains oleic acid<br />
which helps regenerate<br />
damaged hair, making it<br />
appear soft and shiny.<br />
LUM<strong>IN</strong>ESC<strong>IN</strong>A, an active<br />
ingredient extracted<br />
from mullein flowers and<br />
capable of absorbing<br />
UV radiation, then<br />
BB Mousse Gourmand<br />
Milky Sensation<br />
An ultra-nourishing<br />
restorative and<br />
conditioning mousse,<br />
which illuminates,<br />
repairs, detangles,<br />
ALMOND OIL rich in<br />
Omega-3 fatty acids,<br />
Phospholipids, Vitamin<br />
E and Magnesium,<br />
and CERAMIDES. The<br />
mousse keeps the hair<br />
hydrated and shiny with<br />
and improves the<br />
structure of the hair,<br />
keeping it soft, silky and<br />
extraordinarily shiny.<br />
The main active<br />
ingredients are:<br />
CAMELIA OIL, rich in<br />
transforming it into<br />
a new light source<br />
generated directly on<br />
the hair, increasing its<br />
luminosity.
Permanent cream coloring treatment that, thanks to the Colour Amplifier Technology,<br />
and the formula enriched with Luminescin and Camellia Oil, is able to offer a fl awless<br />
color quality and ensure shine and respect of the hair.<br />
100% Made in Italy, the result of more than 30 years of the most advanced<br />
experimentation and research in cosmetics.<br />
Not only a professional coloring but also in line with the fashion trends of the<br />
moment, thanks to the range of over 90 shades, the result of continuous<br />
technical-scientifi c research.
CERIOTTI<br />
A GLIMPSE<br />
<strong>IN</strong>TO HISTORY<br />
Established on February 14th, 1977, in the<br />
thriving world of hairdressing, Ceriotti emerged<br />
as a small, family-based company in the<br />
fashion capital, Milan. Over the next four<br />
decades, it evolved into one of the premier<br />
brands in the global hairdresser's supplies<br />
industry.<br />
ITALIAN STYLE UNLEASHED<br />
In its early years, Ceriotti focused on elevating<br />
hood-dryers to an art form. Ceriotti models<br />
found their way into iconic Italian films,<br />
capturing the essence of "hairdresser's<br />
gossip mania." With an all-Italian production<br />
and an unwavering commitment to the<br />
finest components, the brand gained global<br />
recognition. This period witnessed the<br />
design and manufacture of a diverse range<br />
of electrical equipment, always prioritizing<br />
attention to detail and quality.<br />
From electrical items to furniture, Ceriotti's<br />
mission transcended merely easing the<br />
hairdresser's work-it aimed to unleash artistic<br />
expression. In 1983, the brand diversified<br />
into furniture, crafting unique pieces inspired<br />
by Milan's creative ambiance. This move<br />
marked a milestone in salon design. Ceriotti's<br />
international fame grew, solidifying its historical<br />
partnership with Cosmoprof Bologna in 1984,<br />
a collaboration that continues to thrive.<br />
UNVEIL<strong>IN</strong>G A WORLD OF POSSIBILITIES<br />
The introduction of the hand-held hair dryer in<br />
1994 positioned Ceriotti as one of the most<br />
comprehensive manufacturers in Italy. The<br />
extensive product range in Ceriotti's catalog<br />
empowers hairdressers with a vast array of<br />
choices, all meticulously made in Italy. The<br />
company's dedication to studying, designing,<br />
and innovating remains unwavering after more<br />
than 40 years. Ceriotti continues to evolve,<br />
utilizing noble materials processed in their<br />
molds, sourced from Italy or Europe. In a field<br />
often marked by stereotyped products, Ceriotti<br />
stands out through innovation, consistently<br />
aligning with or anticipating industry trends.<br />
ABOUT US<br />
Company Name:<br />
Ceriotti<br />
Company Address:<br />
Via Moscova, 21<br />
20017 Rho<br />
Milan – Italy<br />
Tel. +39 0293561413<br />
Email: info@ceriotti.it<br />
Website:<br />
www.ceriotti.it<br />
Started in:<br />
1977<br />
President:<br />
Mr. Marco Ceriotti
EMBRAC<strong>IN</strong>G AN <strong>IN</strong>TERNATIONAL SPIRIT<br />
Ceriotti's global presence expanded through<br />
years of participation in exhibitions worldwide.<br />
As testament to its commitment, Ceriotti<br />
has become a recognized brand on all five<br />
continents.<br />
Marco Ceriotti, the President, emphasizes<br />
the goal to be a market reference. Ceriotti<br />
doesn't just provide products but offers a<br />
comprehensive service, complete assistance,<br />
and superior quality.<br />
With over 2000 customers worldwide choosing<br />
Ceriotti daily, the brand's international<br />
reputation is well-established.<br />
REASONS WHY<br />
Made in Italy<br />
Sustainability Inspired<br />
by Nature<br />
Offering unique solutions,<br />
tailored made<br />
International Spirit
CERIOTTI<br />
STAR PRODUCTS<br />
Have you thought about wellness<br />
in your salon?<br />
Concept improves AIR quality thanks to the filter<br />
HEPA with activated carbon, the UV-C germicidal lamp,<br />
and 4000K LED lighting for significant savings<br />
energy on your workstations.<br />
LIGHTS - FILTER - SANITIZES<br />
Concept<br />
Ceriotti is always looking for new technological solutions<br />
to amaze the hairdressing world. CONCEPT, a patented<br />
product, is a professional filtration, air sanitization and<br />
lighting system. Designed to see the best results in the<br />
hair colouring phase or technical work and to guarantee<br />
the welfare of the hairdressers, our number one priority.<br />
Light is adjustable with a remote control, from more<br />
relaxing to more intense tones. 3 levels of filtration<br />
remove fumes and smell, preventing the inhalation of<br />
chemical agents. The sanitization system disinfects<br />
the air with the UV-C lamp guaranteeing a recirculation of<br />
clean air. CONCEPT is all this in a single device.<br />
Natura: Sustainability - Inspired By Nature<br />
The trolleys made by Ceriotti always got unique<br />
characteristics that make them different from any other<br />
on the market. Special anti-dye materials, patented<br />
“no hair wheels” and reliability in the years have always<br />
characterized our trolleys. Now, Ceriotti, that has always<br />
offered the best quality with a low environmental impact<br />
goes one step further, demonstrating his attention for the<br />
environment and giving the possibility to his customers<br />
to offer their great contribute for this current and very<br />
important cause by reducing the plastic consumption.<br />
From this comes the new trolley collection, NATURA, made<br />
entirely with officially certified recycled plastic from the<br />
urban waste recollection.<br />
Ego Brushless Digital Motor<br />
The most technological professional hair dryer. With its<br />
new digital motor, the Ego hairdryer offers a duration up<br />
to 10,000 hours of use, 4 temperatures and guarantees<br />
maximum performance in a weight of just 330 grams.<br />
The Ceriotti protection system defends it from the shocks,<br />
the HPS2 maintains the body cool to the touch, the Silent<br />
brushing technology makes it silent during the use and,<br />
last but not least, the ionic technology included makes the<br />
hair soft and shiny. Everything is studied to offer the best<br />
drying and styling experiences to the hairdressers.<br />
Italian Haute Couture<br />
Ceriotti is an italian leader in haute couture for hairdressing<br />
salon design. “The only man I know who behaves sensibility<br />
is my tailor: he takes my measurements anew each time<br />
he sees me. The rest go on with their old measurements<br />
and expect me to fit them” - George Bernard Show. This<br />
is what Ceriotti has set itself: to offer unique furnishing<br />
solutions, tailored with sartorial care around the needs<br />
and wishes of the hairstylists. Quiltings, embroidories,<br />
customizations: Ceriotti celebrates the culture of Italian<br />
style, with the “Alta Sartoria Italiana” collection, created<br />
to enhance the care and passion we put every day into<br />
creating our products and with which we want to offer you<br />
- once again - the widest choice of solutions to personalize<br />
your salon. All of this, with the guarantee of 100% Made in<br />
Italy quality that has always distinguished us.
The idea's of bring happiness, vision, poetry<br />
in yours work place. We need to replace the grayness<br />
of the city with the colors of happiness.
DANCOLY<br />
COSMETICS<br />
AIM<strong>IN</strong>G FOR PERFECTION:<br />
QUALITY AND <strong>IN</strong>NOVATION<br />
Back in 1958, Gilles le Bret, an enlightened<br />
chemist and botanist from Aix-en-Provence in<br />
southern France, the home of natural beauty<br />
known for landscapes burgeoning with flowers<br />
and grass, set up a technical laboratory<br />
for the purpose of researching the benefits<br />
that botanic extracts may offer the human<br />
body and, more specifically, hair cells. Then<br />
in 1965, with a view to applying the results of<br />
his research to the products themselves, Gilles<br />
le Bret formally found Dancoly Cosmetique,<br />
specialised in manufacturing a series of<br />
cosmetics formulated with botanical extracts.<br />
Four years later, the Dancoly Spa series was<br />
initially launched as the first brand formulated<br />
with botanical extracts and oils able to<br />
meet the specific needs of different hair types,<br />
contributing to the success of these products<br />
with end users.<br />
After continued research and investments, in the<br />
year 1980, Gilles le Bret discovered that the essence<br />
extracted from deep-sea seaweeds and<br />
ABOUT US<br />
Company Name:<br />
Dancoly<br />
Cosmetique,<br />
France<br />
Espace Le Beauvalle<br />
Bat B, 4 RUE Mahatma<br />
Gandhi 13090 Aix-EN<br />
Provence, France<br />
Website:<br />
www.dancoly.fr<br />
www.vieso.fr<br />
Founded in:<br />
1990<br />
Factory Area:<br />
10,000 sq. feet<br />
Production Capacity:<br />
Professional<br />
Hair Care Products:<br />
2.5 ml bottles/month<br />
Skin Care and Body<br />
Products:<br />
1.6 ml bottles/month<br />
Gift Set Assembly:<br />
1.2 ml sets/month<br />
Soap Production:<br />
120 tonnes/month<br />
Main Brands:<br />
Dancoly Angel Provence<br />
Hair Care Line/<br />
Dancoly Angel<br />
Professional<br />
Hair Care Line/Dancoly<br />
SPA Hair Care Line/<br />
Argan Oil Line/ Vieso<br />
Hair Care Line<br />
Main Export<br />
Destinations:<br />
UK, USA, Russia,<br />
Mainland China,<br />
Italy, Japan,<br />
New Zealand, Austalia,<br />
Canada, Sweden,<br />
Indonesia, Demark,<br />
Hungary, Ukraine,<br />
Taiwan, Singapore,<br />
Malta, Malaysia,<br />
Dubia, Saudi Arabi,<br />
Kuwait, Yemen, Iraq,<br />
Hong Kong, Latvia,<br />
Cyprus, Greece,<br />
Poland, Finland,<br />
South Africa
Dancoly is present at leading<br />
trade fairs around the world:<br />
left, the fair in Paris, France<br />
and below, Cosmoprof<br />
in Bologna, Italy.<br />
REASONS WHY<br />
Environmental Protection:<br />
all packaging materials<br />
can be recycled<br />
Cruelty-free: product<br />
testing only on human hair,<br />
never on animals<br />
European and FDA GMPC<br />
(Good Manufacturing Practice<br />
Cosmetics) Certification<br />
Safe & Natural Ingredients:<br />
No parabens, SLS, paraffin<br />
oil, vaseline, propylene glycol,<br />
cocamide DEA<br />
various biological active ingredients had amazing<br />
repairing effect on aged and yellow hair. He<br />
immediately invited his friend George Girartin - a<br />
top hair stylist in France, to join his team. Based<br />
on their concerted efforts, Dancoly Cosmetique<br />
released the Angel line two years later.<br />
With the development of Dancoly Cosmetique<br />
and its plans for international expansion, since<br />
1998, Dancoly has taken steps for building a<br />
global brand. Today the brand has successfully<br />
penetrated markets in more than 60 countries<br />
in Europe, the Middle East, and Asia – earning<br />
the overwhelming approval of hairdressers all<br />
around the world.
DANCOLY COSMETICS<br />
DIVERSIFICATION AND COMMITMENT<br />
Dancoly Cosmetique France now owns more<br />
than one thousand cosmetic formulas for products<br />
in a variety of fields, including haircare,<br />
skin care, beauty and personal care. Their mission<br />
is to meet the demands of both the wholesaler<br />
and end client with quality products in<br />
all these fields at affordable prices<br />
With a view to guaranteeing optimal service<br />
worldwide, Dancoly France has recently invested<br />
heavily in constructing a modern GMP<br />
production base in China. This plant was designed<br />
and engineered to provide all the production<br />
services necessary to this end, including<br />
the moulding of packaging materials, product<br />
design ,research and testing of filling and manufacturing<br />
processes, to meet all the needs<br />
of OEM/ODM customers and provide the most<br />
competitive products for their brands<br />
It is common knowledge that manufacturing<br />
luxury cosmetics at a high price range is easy.<br />
But Dancoly is committed to a self-imposed<br />
challenge of making high-quality cosmetics<br />
available to a much wider market while relentlessly<br />
striving for perfection. Indeed, the<br />
brand portfolio continues to grow, with the addition<br />
of cutting-edge and innovative products<br />
that meet the most demanding standards of<br />
both quality and safety, making no compromises.<br />
Nothing less than the best will do.<br />
STAR<br />
PRODUCTS<br />
Grapefruit Styling<br />
Mousse<br />
A Medium hold mousse<br />
that provides flexible<br />
hold without the tacky<br />
feeling! Enriched with<br />
natural vitamin P, vitamin<br />
C and soluble fiber,<br />
it instantly nourishes<br />
hair while boosting its<br />
absorption, eliminating<br />
dryness and split ends.<br />
Strengthens the hair<br />
from within, leaving it<br />
healthy and smooth.<br />
Iris Styling Hairspray<br />
A Medium hold hairspray<br />
that provides perfect<br />
control and styling<br />
without any sticky<br />
residue. Enriched with<br />
Iris Florentina<br />
extract, to strengthen<br />
resistance of hair and<br />
add nutrients that leave<br />
hair shiny and smooth.<br />
Orange Flower<br />
Conditioning Mousse<br />
Contains orange flower<br />
oil and pelargonium<br />
graveolens extract<br />
to form a protective<br />
membrane which<br />
locks in color, leaving<br />
hair soft and shiny.<br />
Natural hyaluronic<br />
acid strengthens hair<br />
from within, instantly<br />
restoring moisture and<br />
elasticity<br />
Verbena Dry Shampoo<br />
A dry shampoo<br />
containing Verbena<br />
Officinalis extracts,<br />
Citrus Aurantium<br />
Bergamia (Bergamot)<br />
Fruit and Rosa Rugosa<br />
Flower. These essential<br />
oils work together<br />
along with botanical<br />
extracts to absorb oils<br />
leaving hair refreshed in<br />
minutes while providing<br />
body and texture.<br />
Recommended for use<br />
in between shampoos to<br />
maintain longevity and<br />
colour vibrancy<br />
Lavender Violet Tone<br />
Correcting Spray<br />
(Leave-in / for blonde<br />
hair)<br />
The Lavender Tone<br />
Correcting Spray<br />
removes unwanted<br />
yellow and brassy<br />
tones from blonde hair.<br />
Contains Lavender<br />
extract, Grapefruit<br />
extract and Rosemary<br />
leaf oil to nourish the<br />
hair leaving it feeling<br />
healthy and shiny.
No Sodium lauryl sulfate (SLS)<br />
No Paraffin oil or Vaseline<br />
No Propylene Glycol. No cocamide dea<br />
No animal testing. No Paraben<br />
Organic natural ingredients<br />
GMP and FDA certificated.
ECHOSL<strong>IN</strong>E<br />
FOLLOW THE VEGAN WAY<br />
OF ECHOSL<strong>IN</strong>E<br />
A NEW SMART HAIR BEAUTY<br />
PHILOSOPHY IS HERE!<br />
Created in Italy in 1998, Echosline is a<br />
professional haircare brand that has<br />
embraced the «Smart Beauty» philosophy.<br />
Over the years, it has evolved and embarked on<br />
«The Vegan Way», formulating products based<br />
on high % of natural origin ingredients<br />
and developing environmentally-friendly<br />
packaging and materials, while respecting<br />
professionals and consumers. A<br />
sustainable and “smart” beauty is the<br />
vision that drives Echosline towards a<br />
«less is more» concept.<br />
«LESS» is the way to achieve a vegan and<br />
sustainable beauty, removing all that is not<br />
essential.<br />
«MORE» is what nature gives us when we<br />
learn to take the best out of it, while fully<br />
respecting it.<br />
Echosline’s Smart Beauty aims at reducing its<br />
impact on the environment and consumers,<br />
making beauty ethical and sustainable<br />
with 100% vegan haircare products and<br />
offering salons all over the world professional<br />
treatments, promoting essential beauty and<br />
simplicity as the best expression of authenticity.<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A. SB<br />
Company Address:<br />
Via del Palù, 7/d<br />
35018 San Martino<br />
di Lupari (PD) - Italy<br />
Brand:<br />
Echosline<br />
Website:<br />
www.echosline.it<br />
Founded in:<br />
1998<br />
Main Brands:<br />
Echos Color,<br />
Echos Light, Ki-Power<br />
Veg, Keratin Veg<br />
Main Export<br />
Destinations:<br />
More than<br />
60 countries<br />
in the world
STAR<br />
PRODUCTS<br />
REASONS WHY<br />
Smart beauty with reduced<br />
environmental impact and innovative<br />
vegan products<br />
Research in innovation with high<br />
% of natural origin ingredients,<br />
biodegradable formulas and<br />
sustainable packaging<br />
Respect for the professionals,<br />
the people and the planet<br />
The new Echos Color<br />
with 98 nuances<br />
100% VEGAN HAIR<br />
COLOUR<strong>IN</strong>G CREAM<br />
Echos Color is the new<br />
Echosline hair coloring<br />
cream, without PPD<br />
and without resorcinol,<br />
enriched with green<br />
Tea extract, Tsubaki oil<br />
and Date oil.<br />
Claims & Benefits<br />
Completely vegan, the<br />
new color line fully<br />
reflects the "Less is<br />
more" philosophy that<br />
the brand has been<br />
pursuing since 2018.<br />
Not only the formula,<br />
but also the pack is<br />
sustainable and<br />
environmentally friendly,<br />
thanks to a<br />
compostable case, an<br />
infinitely recyclable<br />
aluminum tube and a<br />
cap that is 50% less in<br />
plastic than the previous<br />
one.<br />
Technical details<br />
The green tea extract<br />
protects the hair from<br />
oxidation and increases<br />
the duration of the color.<br />
The tsubaki oil<br />
increases the brightness<br />
of the color making the<br />
hair soft and shiny.<br />
The date oil protects<br />
and moisturizes the<br />
hair during coloring,<br />
leaving it healthy with<br />
each color service<br />
performed in the salon.<br />
VeganOK certified.<br />
What does it make the<br />
product special?<br />
Completely vegan<br />
formula, free of PPD and<br />
resorcinol, it has a less<br />
sensitizing formula for<br />
the clients in the salon<br />
and for the hairdresser.<br />
With high coverage of<br />
grey hair in a sustainable<br />
and compostable pack,<br />
there are 98 nuances to<br />
try and mix with each<br />
other to give space<br />
to creativity and to<br />
create taylor-made color<br />
service, among them<br />
the new innovative<br />
shades and color<br />
families such as .7<br />
Warm Naturals .03 and<br />
Beige Naturals .13.<br />
Echos Color guarantees<br />
to the modern colorist a<br />
coloring system adapted<br />
to the complex needs<br />
of salon clients, offering<br />
contemporary shades,<br />
with excellent long<br />
lasting color of each<br />
tone.
ECRU<br />
NEW YORK<br />
BORN <strong>IN</strong><br />
THE SALON<br />
ECRU New York is a family-owned company<br />
and a brand founded by Carmen DePasquale,<br />
Hairdresser - Cosmetology school owner -<br />
Owner of a world renowed salon and spa -<br />
Professional beauty distributor International<br />
manufacturer of a prestige hair collection.<br />
COMMITTED TO ELEVAT<strong>IN</strong>G THE ARTISTRY<br />
AND CRAFTSMANSHIP OF HAIRDRESSERS<br />
AROUND THE WORLD<br />
ECRU New York is a prestige collection created<br />
and curated by professional hairstylists<br />
who work behind the chair and backstage.<br />
Editorial artists and educators who work to<br />
formulate products that TREAT + PERFORM<br />
offering endless beauty options.<br />
ABOUT US<br />
Company Name:<br />
ECRU NEW YORK<br />
Company Address:<br />
Global Headquarters<br />
21-21 Broadway Fair Lawn, NJ 07410 USA<br />
Website:<br />
ecrunewyork.com<br />
Founded in: 2000<br />
CEO/Founder:<br />
Carmen DePasquale (privately held)<br />
Number of Employees:<br />
35<br />
Main Brands:<br />
ECRU NEW YORK<br />
Carmen DePasquale<br />
(center) and sons,<br />
(L-R) Mark, Justin and<br />
Carmen Anthony.<br />
CREAT<strong>IN</strong>G PROGRAMS FOR SALONS<br />
SEEK<strong>IN</strong>G A PO<strong>IN</strong>T OF DIFFERENCE<br />
ECRU New York is dedicated to helping our<br />
salon partners grow their business, which is<br />
why we created the ECRU New York Platinum<br />
Network. The program offers a complete<br />
range of benefits to grow your business<br />
and implement a robust educational menu<br />
to inspire your artists. Benefits include<br />
an exclusive membership to a global<br />
networking group of key decision-makers in<br />
the professional beauty industry, free backbar,<br />
exclusive promotions, complimentary<br />
access to our video library 24/7, quarterly<br />
business zoom webinars, access to a<br />
marketing hub that offers digital assets,<br />
planograms, promotional marketing pieces<br />
and complimentary enrollment into our virtual<br />
Salon Development Program.
REASONS WHY<br />
DELIVER<strong>IN</strong>G OPPORTUNITIES FOR<br />
PROFESSIONAL GROWTH<br />
Education is the cornerstone of success. Our<br />
approach is to offer licensed hairdressers the<br />
knowledge to stay on top of the latest trends<br />
to hone and elevate their technical skills while<br />
developing their expertise and eye for design.<br />
Pure education is offered anytime, anywhere.<br />
ON-SITE<br />
The ECRU New York Academy is headquartered<br />
in the New York metropolitan area of the USA<br />
offering a full calendar of workshops in cutting<br />
and styling.<br />
VIRTUAL WORKSHOPS<br />
Be a part of the class from your salon or living<br />
room! Our interactive sessions are designed<br />
for those who want to learn in the comfort<br />
of their environment or even from across the<br />
globe. Interact with the trainer and attendees<br />
as if you were there.<br />
24/7 VIDEO LIBRARY<br />
Haircutting. Techniques. Fundamentals.<br />
Creative Styling. Pure education in formats<br />
that suit every hairdresser’s learning style.<br />
Curate your own personal library best suited<br />
to your needs. 3-day rentals, monthly and<br />
annual subscriptions available.<br />
We have a history of hair.<br />
Over 100+ years of collective<br />
experience in the professional<br />
beauty industry equals<br />
products with purpose and<br />
professional performance<br />
Our less is more business style<br />
offers distributors and salons<br />
an edited collection of limited<br />
sku’s, resulting in less inventory<br />
and greater revenue<br />
We carefully select ingredients<br />
that never jeopardize the integrity<br />
of the hair and deliver beautiful<br />
results that create repeat<br />
customers<br />
We build relationships. We<br />
understand your needs and<br />
deliver the marketing support,<br />
business building solutions and<br />
education needed to succeed<br />
We have strategically located<br />
Warehousing facilities. Drop<br />
ship & Container options equals<br />
quick turnaround and better<br />
forecasting<br />
DISTRIBUTOR & ARTIST TRA<strong>IN</strong><strong>IN</strong>G PROGRAMS<br />
Customized education that meets the needs<br />
of your specific market.<br />
VIRTUAL CERTIFICATE PROGRAMS<br />
Salon Development Program. Securing our<br />
salon partners’ futures.<br />
The road map to creating a signature insalon<br />
stylist development program designed<br />
for those seeking to create a culture of<br />
enthusiastic, highly trained hairdressers.<br />
This 4-part virtual program gives your future<br />
trainers the tools to develop, implement, and<br />
track a successful development program at<br />
their own pace.
ECRU NEW YORK<br />
NEW YORK FASHION WEEK AND BEYOND...<br />
ECRU New York products and artists have<br />
been a part of the NYFW backstage team<br />
for nearly three decades. Creating hair for<br />
countless designers and emerging young<br />
artists in shows from New York to Paris, allows<br />
us to share the latest runway trends, giving<br />
you a head start for the upcoming season.<br />
CAR<strong>IN</strong>G FOR YOUR SAFETY AND THE<br />
ENVIRONMENT IS OUR RESPONSIBILITY<br />
Carefully selected skincare grade ingredients<br />
ensure each of our products not only treats<br />
and performs at a professional level, but also<br />
meets the most rigorous safety standards<br />
and international regulations. We continually<br />
seek sustainable options in the selection of<br />
our packaging materials to help minimize our<br />
carbon footprint.<br />
Designer: OH POLLY<br />
Images: Nolcha<br />
STAR<br />
PRODUCTS<br />
Signature collection<br />
Core products designed<br />
for artistic expression on<br />
all hair types.<br />
Curl Perfect Collection<br />
Unique formulas containing a proprietary<br />
curl-enhancing complex enhance and<br />
perfect naturally wavy, curly, or coily hair.<br />
Luxe Gloss<br />
Where beauty meets technology. Translucent hair gloss formulated with CHROMAZONE ® technology. 50% more<br />
hair color protection. 3X prolonged antioxidant activity. Miraculously transforms the look and feel of hair. No<br />
Ammonia. No Peroxide. No Parabens. No Off-Tones. No Heat. Vegan. The creativity is limitless.
EMSIBETH<br />
SOCIETÀ BENEFIT<br />
THE EXPERIENCE OF<br />
ITALIAN BEAUTY<br />
When everything is at the beginning, when<br />
enthusiasm overcomes every obstacle, when<br />
vision is infinite, passion does not see any limits.<br />
When evolution is always at your finger tips,<br />
dreams are made to come true, fatigue is a nonfactor.<br />
This is how we have been living our twenty<br />
years, because twenty years are so full of<br />
marvellous things and are the prelude to one<br />
thousand more goals to come.<br />
IDA FUGA <strong>IN</strong>TERVIEW: “I have always been<br />
interested in the world of hair. And this is thanks<br />
to my mum, who was a hairdresser and had a<br />
ABOUT US<br />
Company Name:<br />
Emsibeth SpA<br />
Company Address:<br />
Via Murari Brà 35G - 37136<br />
Verona – Italy<br />
Tel. +39 045 503044<br />
Email: export@emsibeth.it<br />
Website:<br />
www.emsibeth.it<br />
Founded in:<br />
2001<br />
CEO:<br />
Ida Fuga<br />
Main Export Destinations:<br />
Europe, Far East, Australia,<br />
North America<br />
hair salon: as a child I would spend hours upon<br />
hours with her, observing how the women would<br />
be transformed under the touch of her hands.<br />
She was very good, she was able to bring out<br />
the best of every hair type. And here was much<br />
more to it: her salon had the cosy atmosphere<br />
of a living room, where the women exchanged<br />
advices and recipes, while enjoying the<br />
marvellous cakes that my mum would bake for<br />
them. The energy there, was harmonious, made<br />
exciting by my mum’s passion for her work. It is<br />
also thanks to her that Emsibeth Company was<br />
built on solid foundations, as solid as the values<br />
that she conveyed to me: I wanted to create a<br />
family-like and respectful environment, where<br />
people can work with dedication and in the<br />
name of authentic beauty.”<br />
Having gained years<br />
of experience in<br />
major multinational<br />
cosmetics companies,<br />
Ida Fuga decided to<br />
blaze her own trail.<br />
The company<br />
is founded on<br />
teamwork,<br />
connection and<br />
accessibility.
company mission. To work while recognising<br />
individual diversities and the environment that<br />
surrounds us, because this means respect. To<br />
remember that being concrete is the best way to<br />
achieve any goal. To never forget that performance<br />
does not require constant research and that one<br />
can only achieve excellence through continuous<br />
improvement. Today we represent 4 brands that<br />
together stand out for professionalism, global<br />
wellbeing and the highest quality, making our<br />
proposal unique and absolutely qualified.<br />
The Emsibeth project began in 2001, in Verona,<br />
from an idea shared by a group of friendsentrepreneurs<br />
and from the innovative and<br />
genius formulas and ideas of Giancarlo Frigeri,<br />
which are hat made and still make the difference<br />
in quality and significantly determine the fine<br />
properties and innovation of our products, also<br />
allowing us the privilege of using Juno Thermal<br />
Water. And this is how the first thermal line was<br />
developed, dedicated to the precios work of<br />
beauty salons, that can turn into bona fide<br />
wellness centres for scalp and hair. This group<br />
of men and women had a strong desire to find<br />
a company where values were the inspiring<br />
common thread: respect, reliability, loyalty,<br />
honesty, care to the needs of the consumers<br />
and the market, to offer solutions through high<br />
level training, the most advanced technologies<br />
to support the growth of the salon. Our values<br />
are defined by the choices that we make every<br />
day. To be reliable, guaranteeing effective<br />
solutions and answers. To always keep the<br />
passion alive, that allows us to attain our<br />
100% MADE <strong>IN</strong> ITALY. ZERO COMPROMISES.<br />
WITH <strong>IN</strong>F<strong>IN</strong>ITE LOVE. OUR 4 BRANDS:<br />
Emsibeth comes from the great experience of<br />
industry and hair professionals. We have always<br />
been synonymous with technique and<br />
professionalism at the service of hair dressers<br />
who intend to pursue the highest performance<br />
in their work: an important assortment of<br />
cosmetic solutions at the disposal of the most<br />
challenging requests. Thermal is a professional<br />
philosophy with a holistic approach to the beauty<br />
of hair, that depends on the health of the scalp<br />
and especially on the overall wellbeing of the<br />
person as a whole. Thermal’s strong points are<br />
represented by the treatment lines through the<br />
extraordinary properties of the water from the<br />
ancient Roman baths of Juno and in the rituals<br />
of the AQVACEREMONY method, together with<br />
sounds, fragrances and routines that nurture<br />
personal wellbeing. Ethè is the haircare Brand<br />
dedicated to length. It offers products with high<br />
performing ingredients for extreme efficacy:<br />
sophisticated fragrances and antipollution,<br />
ethical and plant-based formulas. Ethè is the<br />
luxury of authentic beauty to restructure, nourish<br />
and illuminate every day with elegance,<br />
sensoriality and efficacy. Arpège Opera is an<br />
actual revolution of the world of colour. Inspired<br />
by the magic of music and the observation of<br />
the purest of hair, that of children, where plays
EMSIBETH<br />
on colour, shades, radiance and freshness reign.<br />
To recreate this vivacity, very high quality products<br />
have been formulated, thanks to which it is<br />
possible to créate colour expressions that are<br />
always different and unique.<br />
EMSIBETH BECOMES A BENEFIT COMPANY<br />
An evolution of the very concept of company,<br />
because our corporate purpose, in addition to<br />
the aims of profit and the division of profits, also<br />
considers having a positive impact on society<br />
and the biosphere, and we work responsibly,<br />
sustainably and transparently towards people,<br />
communities, areas, the environment, property,<br />
cultural and social activities, agencies,<br />
associations and other stakeholders.<br />
STAR<br />
PRODUCTS<br />
Keyfibre<br />
Is an easy, very simple,<br />
vegan-friendly, 3-step<br />
treatment system that<br />
protects hair during and<br />
after bleaching, with the<br />
certainty of a mindblowing<br />
end result. What’s<br />
more, it can even be used<br />
in synergy with the colour<br />
service. Blond energyin<br />
the beat of a wing.<br />
Thermal<br />
Was created in 2003 and<br />
is the first range to bring<br />
into a ceremony to<br />
cleanse yourself from<br />
stress, impurities,<br />
negative thoughts and<br />
recharge your batteries.<br />
The material used to<br />
make the Thermal bottles<br />
is GREEN BIO-BASED PE,<br />
a material made from<br />
sugar cane and which<br />
helps to reduce the<br />
amount of CO2 in the<br />
atmosphere. Because we<br />
love this planet and we<br />
want to take care of it.<br />
Ethè<br />
si the luxury of authentic<br />
beauty. Rediscover the<br />
beauty of hair: powerful,<br />
authentic, vibrant.<br />
Like you, staying true<br />
to yourself and your<br />
the effectiveness of<br />
thermal water and clay to<br />
professional haircare. It<br />
combines the wisdom of<br />
the water from the<br />
ancient Terme of<br />
Giunone, the properties<br />
of which have been<br />
known since Roman<br />
times, with modern<br />
science providing SLES<br />
and paraben-free<br />
formulas. Thermal is<br />
made more valuable by<br />
two active ingredients:<br />
Anti-pollution Shield and<br />
Photoprotection Extract,<br />
which protect skin and<br />
hair from atmospheric<br />
pollution and the harmful<br />
effects of Blue-Ray. The<br />
Thermal salon service<br />
choices every day.<br />
High-performance plantbased<br />
formulas for<br />
four ranges capable of<br />
meeting varying haircare<br />
needs. to effectively<br />
repair, nourish and<br />
brighten with elegance<br />
and sensoriality.<br />
BE ON SET Flash Star<br />
Is the Lamellar Treatment<br />
for instant smoothing<br />
specific for lengths.<br />
Enriched with Hyaluronic<br />
Acid and Black Pearl<br />
Extract. In a few seconds<br />
it makes the hair<br />
perfectly shiny,<br />
disciplined and<br />
manageable. Mirror<br />
effect in a flash.
NEXT GENERATION.COLOR.TREATMENT.<br />
emsibeth.it<br />
For all hair types. For all of you.
FANOLA<br />
A NEW EMOTIONAL<br />
DIMENSION<br />
FANOLA was born in 2005 as a professional<br />
brand offering a complete range of treatments,<br />
technical products and styling, over the years<br />
has increasingly established itself in the hair<br />
care world, becoming the international<br />
benchmark for the most creative and innovative<br />
hairdressers and consumers, thanks to a<br />
strong presence on social media. Fanola is the<br />
Made in Italy brand of professional hair<br />
products, designed to follow the latest trends<br />
and to meet the needs of all the hairstylists in<br />
the world who want to share their creations in<br />
the social media.<br />
We are focused on creating a strong relationship<br />
between the brand and its followers, both<br />
hairstylists and end consumers but also on<br />
creating an international community with all<br />
distributors to communicate the brand uniquely,<br />
strengthening its values.<br />
Fanola is marked by its vivacity and its<br />
exuberant diversity; it loves to dare and move<br />
the concept of beauty a step beyond. An<br />
unconventional beauty, which goes beyond<br />
the classic aesthetic canons. Fanola<br />
enhances the beauty of each individual,<br />
beyond any stereotype, celebrating diversity<br />
and multiculturalism.<br />
FANOLA, IT’S MY BLOND!<br />
Fanola is known worldwide thanks to No Yellow<br />
shampoo; the quality and effectiveness of the<br />
No Yellow Shampoo are the basis of the<br />
product's success and they had generated a<br />
worldwide awareness for the brand. The No<br />
Yellow line has gradually expanded to offer a<br />
complete service dedicated to blonde hair, with<br />
products dedicated not only to the care but also<br />
to coloring and bleaching, always characterized<br />
by the presence of specific pigments that<br />
counteract unwanted yellow reflections.<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A. S.B.<br />
Company Address:<br />
via del Palù 7/d<br />
35018 San Martino<br />
di Lupari (PD) - Italy<br />
Brand:<br />
Fanola<br />
Founded in:<br />
2005<br />
Website:<br />
www.fanola.it<br />
Main Brands:<br />
Fanola; No Yellow;<br />
Orotherapy<br />
Main Export<br />
Destinations:<br />
Europe, North America,<br />
Australia; Asia, Latam;<br />
Canada
REASONS WHY<br />
Colourful/Creative/Community<br />
addicted<br />
Democratic & Inclusive<br />
Unconventional<br />
Frequent innovation<br />
Brand focused on social media<br />
Extreme performing products<br />
100% Made In Italy<br />
Professional Quality<br />
Hairstylist’s community<br />
International Distribution<br />
STAR<br />
PRODUCTS<br />
Wonder No Yellow<br />
Shampoo & Mask<br />
Wonder No Yellow<br />
takes centre stage in<br />
Fanola’s amazing array<br />
for people with blonde<br />
hair. An extra helping<br />
of nutritious qualities<br />
has been added by<br />
a host of powerful<br />
ingredients such as<br />
Dragon Fruit and Marula<br />
Oil, but everything<br />
still revolves around<br />
the star player: violet<br />
pigment. To neutralize<br />
undesired yellow effects<br />
on bleached, blonde,<br />
streaked or grey hair and<br />
making them even softer<br />
and glossier.<br />
As well as neutralization<br />
of yellow hues, it<br />
also gets exceptional<br />
moisturizing and<br />
protection.<br />
Fantouch<br />
A diverse and<br />
multifunctional range of<br />
products for finalizing<br />
and perfecting styling,<br />
allowing the expression of<br />
any creativity and trend.<br />
Perfecting the shape and<br />
shine and modelling the<br />
locks and the cut allow<br />
you to emphasize the<br />
colour results obtained<br />
in the salon, while also<br />
maintaining the allure<br />
at home in your beauty<br />
routine. A creative and<br />
sensual variety of setting,<br />
protective, light, volume<br />
and shaping products.<br />
Wonder Color Locker<br />
Wonder Color Locker is<br />
the new range to cater to<br />
the needs of people with<br />
coloured hair.<br />
As well as leaving hair<br />
unbeatably shiny and<br />
silky thanks to the<br />
properties of chia seed<br />
oil, the new haircare<br />
range contains sodium<br />
gluconate to preserve<br />
cosmetic colour over time<br />
and provides protection<br />
from heavy metals. In<br />
addition, scales are<br />
gently sealed thanks<br />
to the acidic pH of the<br />
formulas, for healthy,<br />
strong and thriving hair.<br />
Fanola Color<br />
Permanent coloring<br />
cream with ammonia,<br />
enriched with Ginkgo<br />
Biloba. Available in<br />
119 shades, which<br />
can be mixed together<br />
to obtain infinite shades<br />
of color. Formulated<br />
to respect the skin<br />
and hair, it leaves hair<br />
bright and healthy and<br />
guarantees a long-lasting<br />
result. It allows to realize<br />
uniform and bright<br />
colors with rich, deep<br />
and natural reflections<br />
with 100% coverage of<br />
white hair.
FARMEN<br />
A HISTORY OF SUCCESS<br />
AND VALUES<br />
Farmen International Cosmetics Distribution<br />
was born in 1964, in a small three-room laboratory<br />
in Turin, Italy. A genuine firm, fruit of the<br />
labour of two generations, offering effective, reliable<br />
and cutting-edge products to beauty<br />
treatment and hairstyle professionals. A firm<br />
that is recognised and appreciated in more than<br />
80 countries, across the five continents. Right<br />
from the first product, Farmesil silicon spray, a<br />
brainchild of founders Mariarosa Ceccon and<br />
Piero Manzetti, it stood out for its innovative<br />
and modern business approach. This is how<br />
the first gas-free Italian hair spray, Natural, was<br />
born, and all the other products that enrich its<br />
three brands: Vitality’s, Neà-Spa and Fascinelle.<br />
Below, Farmen's Management<br />
and headquarters.<br />
ABOUT US<br />
Company Name:<br />
Farmen International<br />
Cosmetics<br />
Distribution SpA<br />
Company Address:<br />
Via Leinì, 150<br />
10036 Settimo Torinese (TO)<br />
Italy<br />
Website:<br />
www.farmenspa.com<br />
Founded in:<br />
1964<br />
Main Brands:<br />
Vitality's, Neà-Spa,<br />
Fascinelle<br />
Main Export Destinations:<br />
The World<br />
A COMPLETE PRODUCTION CHA<strong>IN</strong><br />
One of their strong points is the ability to<br />
manage the entire production chain within the<br />
company: from the initial concept to the selection<br />
of raw materials and active ingredients,<br />
right up to production, delivery and education<br />
of the end user. Only in this way, by meticulously<br />
checking each and every step, can<br />
Farmen truly guarantee the quality and reliability<br />
of their products. These tests are so stringent<br />
that no more than around 100 of the approximately<br />
600 formulas evaluated every year<br />
are actually manufactured on an industrial<br />
level. Since its establishment, Farmen has<br />
always pursued a single objective: offering beauty<br />
and style professionals effective, reliable<br />
and innovative products to meet all their working<br />
needs. The result of this commitment<br />
is reflected today in three production lines:<br />
Vitality’s, Neà-Spa and Fascinelle. Vitality’s<br />
is the line dedicated to hair stylists, offering<br />
a complete high-quality range designed to<br />
enhance clients’ style and improve their wellbeing.<br />
These specific colouring, shaping and<br />
styling solutions offer added value: the creativity<br />
and experience of Italian-made products.<br />
Neà-Spa is the brand dedicated to the professional<br />
beauty sector. This complete range of<br />
treatments for the face and body uses natural<br />
and exclusive active ingredients derived from<br />
Farmen’s research. Fascinelle, the brand created<br />
to satisfy the needs of clients who purchase<br />
through the selective perfumery channel, is a<br />
complete line of high-end products for the wellbeing<br />
and styling of hair.
Left, some images of<br />
the production chain.<br />
REASONS WHY<br />
A Modern Company<br />
Strong Research and<br />
Development Department<br />
A complete production<br />
chain<br />
Local and glocal at<br />
the same time<br />
Made in Italy<br />
Strong values<br />
50 years of experience<br />
THE CHARTER OF VALUES<br />
Farmen has always believed in values such as<br />
respect for the environment, safety at work,<br />
customer care and commitment to the local<br />
environment, with the awareness that profit<br />
and responsibility cannot be separated. Today<br />
Farmen has decided to go beyond this mission<br />
statement, formalising their values and objectives<br />
with the project “The Sustainable Colours<br />
of Beauty”, a social responsibility strategy that<br />
aims at promoting a new kind of beauty, closer<br />
to the Environment and to People. The first result<br />
of this commitment was the formalisation<br />
of the “Charter of Values and Commitments”<br />
which was born as an evolving document and<br />
becomes richer through dialogue with all the<br />
firm’s stakeholders. One of Farmen's strong<br />
points is the internal management of most<br />
of the supply chain, which ensures the maximum<br />
quality, transparency and reliability of<br />
their products. Raw materials: Farmen is developing<br />
a sustainable supply policy based on<br />
environmental and human rights protection.<br />
The aim is to guarantee that even suppliers<br />
of their main ingredients respect this policy by<br />
the end of 2018. Packaging: Farmen is at work<br />
to eliminate overpackaging, reduce the weight<br />
of packages by 15%, and reach 100% recycled<br />
paper and cardboard, partly certified as sustainable<br />
by the end of 2018. Finally, the company<br />
provides support, assistance and training before<br />
and after sale to professional clients, ensuring<br />
that products are 100% safe both for<br />
humans and for the environment, thanks to<br />
thousands of analyses carried out each year<br />
by quality control at R&D laboratories.<br />
FROM GLOBAL TO LOCAL<br />
Farmen is a traditional Italian firm, strongly<br />
linked to the local environment and at the<br />
same time present in more than 80 countries<br />
across the 5 continents. It is a spokesperson for
FARMEN<br />
Italian quality in the World. Reconciling this twofold<br />
nature has always been one of the essential<br />
points in its corporate mission: for this reason,<br />
70% of personnel lives in Settimo Torinese and<br />
90% of first level suppliers can be considered<br />
local. Always in this perspective, Farmen offers<br />
continuous and practical support to the local<br />
social fabric, sponsoring sport activities, NPOs,<br />
students, hospitals and other organisations. But<br />
international markets are also an integral part of<br />
the soul of Farmen: future goals include penetrating<br />
markets in ex-Yugoslavia, Argentina, Perù,<br />
Chile, Turckey, Singapore, Mongolia, Norway, Sweden,<br />
UK, Ireland, Iceland, Mexico, South Africa.<br />
What type of partners are we looking for? Professional<br />
importers, corporations, and retail chains.<br />
PEOPLE: THE ADDED VALUE<br />
Farmen's employees are their greatest asset:<br />
for this reason, the firm guarantees health protection<br />
and safety at work, transparent recruitment<br />
policies, equal opportunities and equitable<br />
remuneration, special terms for maternity<br />
and agreements with nurseries, freedom of<br />
trade union representation and continuous<br />
professional development. In parallel, we share<br />
the will to commit to a strategy of tangible and<br />
transparent external communication, to make<br />
Farmen's commitment visible and involve the<br />
entire supply chain. Additionally, we support<br />
the local environment and the local community,<br />
with the creation of virtuous economic and<br />
social systems.<br />
STAR<br />
PRODUCTS<br />
Zero/Vitality’s<br />
Zero is renewing itself,<br />
with a more ecological<br />
conscience, shifting<br />
the emphasis onto<br />
the sustainability of<br />
consumption.<br />
Vitality’s has chosen<br />
to embrace the Vegan<br />
philosophy with 3 green<br />
pillars:<br />
- for Us Vegan is: No<br />
sumbstances of anial<br />
origin or derivation and<br />
no GMOs are used.<br />
- 80-83% natural<br />
index: A tangible<br />
sign of Zero Colour’s<br />
daily commitment to<br />
respecting the planet<br />
and the well-being of<br />
women.<br />
- Formulation with<br />
Organic extracts:<br />
of green tea, aloe,<br />
marshmallow,<br />
equisetum, and thyme.<br />
With anti-oxidant and<br />
emollient properties,<br />
they help protect colour<br />
and leave hair softer<br />
and silkier.<br />
Deco/Vitality’s<br />
The new Deco line is<br />
the professional choice<br />
to play freely with light<br />
and look after hair at<br />
the same time. Deco<br />
contains Complex oil, a<br />
precious blend of Cotton<br />
oil and Illipe butter<br />
that by nourishing the<br />
hair helps reduce the<br />
depleting effects of the<br />
bleaching process. The<br />
keratin in the formula<br />
works synergistically with<br />
the Complex oil to protect<br />
hair and condition it<br />
superbly. Deco comprises<br />
a complete range for all<br />
lightening needs, looking<br />
after both scalp and hair.<br />
Epurà /Vitality’s<br />
From the heart of nature,<br />
to the heart of beauty.<br />
From the unspoilt nature<br />
of the Alps to the<br />
advanced technology<br />
of Vitality’s labs comes<br />
Epurá. Pura Complex:<br />
Gentian, Mountain arnica,<br />
Scots pine, Lemon balm,<br />
Juniper,<br />
St. John’s Wort.<br />
A multifunctional<br />
botanical complex<br />
carefully selected in<br />
collaboration with<br />
expert botanists to<br />
guarantee a safe<br />
and organic product, from<br />
seed to extract.<br />
Specific properties for<br />
each type of problem and<br />
intense fragrances.<br />
Tone/Vitality’s<br />
Delicate tone-on-tone<br />
colouring with no<br />
ammonia. It works<br />
gradually over time<br />
and doesn’t lighten<br />
the base, for an<br />
extremely natural colour.<br />
Thanks to Switch-on<br />
Technology, every nuance<br />
was broken down<br />
into all its tones to<br />
scientifically balance<br />
the percentages of<br />
coloured pigments<br />
and thereby obtain<br />
pure nuances.
THE VEGAN* COLOUR<br />
HIGH NATURAL <strong>IN</strong>DEX<br />
Equisetum<br />
Marshmallow<br />
Thyme<br />
Green tea<br />
Aloe<br />
THE VEGAN HAIR DYE WITH A HIGH NATURAL <strong>IN</strong>DEX<br />
Our commitment to respecting the planet and the beauty of women<br />
Diamond<br />
Skin Protection<br />
Shine<br />
Complex<br />
Sweet<br />
protection<br />
Ammonia<br />
free<br />
With<br />
PTD<br />
Organic<br />
extracts<br />
We love<br />
pets<br />
*Contains no animal-derived ingredients<br />
vitalitys.it
FRAMESI<br />
FASHION, STYLE AND<br />
UNIQUENESS<br />
Made in Italy since 1945, Framesi has been<br />
working for the professional hairdresser<br />
success providing salons with innovative,<br />
professional products that deliver in salon<br />
precision, predictability and performance.<br />
In Framesi beauty and fashion blend with<br />
individual artistry and creativity, boosted by a<br />
cutting-edge training program.<br />
AN IDEA. A DREAM.<br />
The courage to believe in it and make it<br />
come true. With the mere support of family<br />
and friends, an Italian story of passion and<br />
Mr Fabio Franchina, President. Ms Patrizia Caldera,<br />
Marketing&Corporate Communication Director and Mr Rudi<br />
Meicht, International Business Director.<br />
ABOUT US<br />
Company Name:<br />
Framesi SPA<br />
Company Address:<br />
Strada Statale dei Giovi 135<br />
20037 Paderno Dugnano (MI)<br />
Italy<br />
Website:<br />
framesi.it<br />
education.framesi.it<br />
Social:<br />
@framesiofficial<br />
@framesieducation<br />
Founded in:<br />
1945<br />
Main Brands:<br />
Framcolor, Morphosis,<br />
FOR-ME, Framesi Barber Gen<br />
Main Export Destinations:<br />
USA, Tunisia, Pakistan, Czech<br />
Republic, UK, Switzerland,<br />
Argentina<br />
determination began. And an exclusive<br />
alliance with hairdressers, which will never<br />
fail, was born as well.<br />
RESEARCH AND QUALITY PRODUCTS<br />
•State-of-the-art production techniques for<br />
less water and environmental impact<br />
•Use of more and more raw materials of<br />
natural and local origin<br />
•Use of packaging made of recycled or<br />
recyclable material where the product allows it<br />
LEARN<strong>IN</strong>G BY DO<strong>IN</strong>G: THE ULTIMATE<br />
EDUCATIONAL PROJECT<br />
A training program designed to bring Italian<br />
fashion all over the world and turn all of<br />
Framesi’s hairstylists into 360-degree beauty<br />
consultants and successful designers, as well<br />
as improving their technical skills. Framesi<br />
Education places emphasis on the importance<br />
of high-level lifelong training, a comprehensive<br />
program of technical and style courses in<br />
classroom and web sessions, to please<br />
even the most demanding professionals.<br />
A training program designed to bring Italian<br />
fashion all over the world and turn all of<br />
Framesi’s hairstylists into 360-degree beauty<br />
consultants and successful hairstylists,<br />
as well as improving their technical skills.<br />
Framesi Education places emphasis on the<br />
importance of high-level lifelong training,<br />
a comprehensive program of technical<br />
and style courses in classroom and web<br />
sessions, to please even the most demanding<br />
professionals. In order to deliver a one voice
REASONS WHY<br />
educational project, training is is coordinated<br />
by Framesi headquarters through extremely<br />
knowledgeable Italian and international<br />
professional trainers.<br />
ARTISTIC TEAMS, <strong>IN</strong>NOVATIVE TECHNIQUES<br />
AND <strong>IN</strong>TERNATIONAL EVENTS<br />
• Three artistic groups - Italian Style Framesi,<br />
Italian Style Energy and International Hair<br />
Style Framesi, in synergy with famous trendsetters<br />
- each year develop IS - THE HAIR<br />
TREND FRAMESI, a total look collection and<br />
a COLOR COLLECTION with a contemporary<br />
and Italian touch<br />
•The ITALIAN CUT proposed by Framesi is<br />
the fastest and most effective method for<br />
creating hairstyles always in line with fashion<br />
and style trends<br />
•A series of international events, starring<br />
Italian-made products, guarantee a strong<br />
brand presence throughout the world, enabling<br />
Framesi to be perceived as the largest Italian<br />
beauty multinational<br />
A family business<br />
Our mission: To work<br />
exclusively for the success<br />
of the hairdresser<br />
100% made in Italy<br />
Creativity, good taste and<br />
style: the very essence of<br />
Italy, highly valued all over<br />
the world<br />
Attention to people<br />
A unique project based<br />
on common goals to be<br />
shared with staff and<br />
customers alike
FRAMESI<br />
STAR<br />
PRODUCTS<br />
Framcolor 2001<br />
Framcolor 2001 has<br />
always been the color<br />
symbol of Framesi<br />
excellence and is the<br />
first choice of colorists<br />
who love creating unique<br />
nuance, custom-made<br />
for each client. The<br />
protective anti-age<br />
formula and high-quality<br />
pigments made even<br />
more stable by special<br />
technology, make<br />
FRAMCOLOR 2001 the<br />
most loved color by<br />
professionals from all<br />
over the world.<br />
Framcolor Glamour<br />
Contemporary and<br />
versatile, it's the<br />
ready-to-use color for<br />
Framcolor 2001 Intense<br />
This innovative<br />
permanent color<br />
combines luminosity<br />
and brilliance with<br />
unbeatable intensity.<br />
Framcolor 2001 Intense<br />
halves processing times<br />
and responds to the<br />
needs of professionals<br />
and consumers. Its<br />
revolutionary formula<br />
delivers up to 100%<br />
coverage of grey hair<br />
while protecting the<br />
scalp and hair.<br />
Morphosis Restructure<br />
The most effective salon<br />
treatment for hair with<br />
structural damage and<br />
loss of tone and body. In<br />
three steps, it restores<br />
collagen and proteins;<br />
the hair is instantly<br />
plumped and reinforced<br />
in its most damaged<br />
parts, so it is perfectly<br />
regenerated.<br />
Key ingredients:<br />
• Fermented Rice<br />
Extract: is produced<br />
through an exclusive<br />
hyper-fermentation<br />
process. The result is a<br />
healthy, strong, hydrated<br />
and glossy hair.<br />
• Vegan Collagen:<br />
increases cell activity,<br />
improves blood flow and<br />
prevents cellular aging<br />
• Plant-derivered<br />
Peptides and Amino<br />
Acids: reconstruct and<br />
replenish keratin in<br />
damaged hair.<br />
For-Me 308 Elevate Me<br />
Curl Cream<br />
The ideal product to give<br />
curly hair definition and<br />
a fantastic silky touch.<br />
Volumizing and super<br />
conditioning, FOR-ME<br />
308 contains extract<br />
of Wakame Seaweed<br />
against pollution, antifrizz<br />
filming agents, shea<br />
butter and UV filter.<br />
maximum duration.<br />
Framcolor Glamour<br />
is the perfect premixed<br />
color to make<br />
a face harmonious<br />
and exalt cut details<br />
with contrasting color<br />
flashes. Uniform results<br />
from top to bottom and<br />
hair always protected<br />
have made it an<br />
international success.
WE CHANGE. IT’S NATURAL.<br />
• Maximum functional and cosmetic results<br />
• Reduced environmental impact<br />
• Raw materials up to 98% natural origin<br />
100% VEGAN 0% GLUTEN 0% SLES & SLS<br />
0% PARABENS<br />
0% SYNTHETIC COLORS
G. COSMETICS<br />
THE <strong>BEST</strong> SOLUTION<br />
FOR OUR CLIENT<br />
G. Cosmetics (Gidon Cosmetics Group) is<br />
one of the oldest companies in Israel who<br />
operate in the professional beauty industry<br />
since 1974. Our products can be found in<br />
the top location of the market: exclusive hair<br />
salons, exclusive Hotels and SPA resorts,<br />
beauty salons as well as professional outlets<br />
supplying electric appliances. Using the vast<br />
experience in R&D and knowledge of the local<br />
and global markets, the company developed<br />
in the last few years new line of professional<br />
products which can provide a comprehensive<br />
solution to world wide distributors to the<br />
professional market who seeks to offer their<br />
clients highest quality products with fair<br />
prices. We own the following brands: Jul Pro<br />
(comprehensive professional hair products),<br />
NG-PRO – electric tools for beauty salon,<br />
Ng Beauty – beauty salon accessories and<br />
BALSTER – patent pending hair dryer and hair<br />
brushes.<br />
OUR VISION<br />
Provide our clients with a distinct portfolio<br />
of solutions that make the daily moments<br />
into unique experiences. We seek to always<br />
supply the best to our clients.<br />
OUR VALUES<br />
Family atmosphere: we believe that working<br />
in a family-like ambience instills confidence<br />
and trust, providing our employees with the<br />
support they need to grow and perform even<br />
better, thus maximizing our business results.<br />
ABOUT US<br />
Company Name:<br />
G. Cosmetics - Gidon Cosmetics Ltd.<br />
Company Address:<br />
5th Shidlovsky Street, Yavne Israel<br />
Website:<br />
https://www.gidoncosmetics.co.il/en/<br />
Contacts:<br />
+972-8-9523777<br />
ofer@gidoncosmetics.co.il<br />
Founded in:<br />
1974<br />
Main Brands:<br />
JUL, NG-PRO, NG-BEAUTY, BLASTER<br />
Main Export Destinations:<br />
Greece, Cyprus, USA, Central Europe, Far East<br />
In the photo:<br />
Reuven Shaban, President,<br />
Ofer Mor, CEO,<br />
Sharon Shaban, Business<br />
Development Manager
REASONS WHY<br />
Total solution for Importers<br />
(“one stop shop”)<br />
Innovative products<br />
Flexible prices range<br />
Focus only in the professional<br />
beauty salon market for almost<br />
50 years<br />
High Global reputation<br />
Provides fast solutions<br />
Client orientation: we focus on our clients<br />
and lead an ongoing dialogue with them to<br />
gain the deepest understanding of their<br />
needs.<br />
Excellence: we strive to excel and to carry<br />
out each task in the best way possible. We<br />
don't know a better way for achieving optimal<br />
results.<br />
Innovation: we challenge ourselves constantly<br />
to generate added value for our clients and<br />
protect our position as the leaders in hair and<br />
beauty care.<br />
The company is private owned company<br />
who build it’s reputation through the years<br />
by working with the global players of the<br />
professional beauty industry. The main<br />
focus of the company is the beauty salons<br />
market. We are the exclusive distributors of<br />
international brands as well as the owners of<br />
our own brands. Our products can be found in<br />
the top location of the market: exclusive hair<br />
salons, exclusive Hotels and SPA resorts,<br />
beauty salons as well as professional outlets<br />
supplying electric appliances.
G. COSMETICS<br />
WE ARE CURRENTLY REPRESENT<strong>IN</strong>G THE<br />
FOLLOW<strong>IN</strong>G BRANDS:<br />
Hair Professional Products<br />
OLAPLEX - USA<br />
JUL PRO - P.L<br />
MATRIX - USA<br />
Beauty Salon, Hair Salon Machines and<br />
Furniture<br />
MALETTI GROUP - ITALY<br />
NILO GROUP - ITALY<br />
TAKARA BELMONT - JAPAN<br />
NG BEAUTY - P.L<br />
MEGASUN - GERMANY<br />
Tools and Accessories<br />
NG PRO - P.L<br />
BLASTER - UK<br />
Framer - USA<br />
In order to support this wide range of products<br />
the company owns the following facilities:<br />
- Head Quarter Offices<br />
- Logistic Center<br />
- The biggest show room in Israel<br />
- Exclusive training center<br />
- Licensed Cosmetic Factory facility
STAR<br />
PRODUCTS<br />
Occupying 1,000 Sq.<br />
m., Gidon Cosmetics’<br />
showroom is the<br />
largest of its kind in<br />
Israel, housing a broad<br />
range of high-quality<br />
professional brands,<br />
including prestigious<br />
international brands<br />
that allow professionals<br />
to personalize their<br />
studios and salons<br />
with the best furniture<br />
and accessories with<br />
the utmost confidence<br />
that they bought the<br />
best technology with<br />
uncompromising finish.<br />
We believe that the<br />
beautiful and extensive<br />
range in our showroom<br />
will allow you to choose<br />
the best for your<br />
business needs and<br />
expertise at different<br />
price points, from<br />
classic to trendy design.<br />
Among others, our onestop-shop<br />
showroom<br />
displays treatment and<br />
beauty beds in various<br />
sizes and impressive<br />
technical specification,<br />
elegant pedicure<br />
couches, therapist<br />
chairs, manicure<br />
workstations, electric<br />
appliances, various<br />
Lupa lamp models,<br />
nail dryers, sterilization<br />
equipment, massage<br />
stones heaters, service<br />
trolleys, massage<br />
chairs, electric beds,<br />
and more.
GA.MA<br />
HAIR AND BEAUTY<br />
TECHNOLOGY SPECIALISTS<br />
Founded over 50 years ago in Bologna, Italy,<br />
GAMA Italy Professional is a premier hair care<br />
company, renowned for its innovative technology<br />
and cutting-edge hair and beauty products that<br />
fulfill and exceed the everyday needs of<br />
consumers and salon professionals. In 1969,<br />
GAMA produced the first-ever mass-production<br />
professional hair straightener.<br />
Since its origin, GAMA has continued to be a<br />
trusted Italian brand in the hair, beauty and<br />
technology sectors, thanks to its innovative<br />
approach to product design and development.<br />
Over the years, continuous research in the hair<br />
care industry has led to groundbreaking<br />
technologies and practical features that make it<br />
ABOUT US<br />
Company Name:<br />
GA.MA Srl<br />
Company Address:<br />
Via Sant’Alberto, 1714<br />
40018 San Pietro in Casale<br />
Bologna - Italy<br />
Tel. +39 051 666 8811<br />
Email: info@gama.eu<br />
Website:<br />
https://www.gamaprofessional.com/<br />
General Manager:<br />
Mr. Pasquale Barillà<br />
Commercial Director:<br />
Mr. Leonardo Facchini<br />
Collections:<br />
Gama Italy Professional, Gama<br />
Professional, Gama Salon Exclusive,<br />
GBS<br />
Main Export Destinations:<br />
North America, Europe,<br />
Middle East, Asia<br />
easy and comfortable to achieve even the most<br />
elaborate hairstyles.<br />
Always keeping novel technology at the<br />
forefront, GAMA prides itself on providing<br />
unparalleled hair product solutions for both<br />
men and women. From hair straighteners and<br />
dryers to curling irons, trimmers and more,<br />
GAMA products are designed and manufactured<br />
based on decades-long profound market<br />
knowledge and continuous dialogue with<br />
industry experts. GAMA’s prowess in the hair<br />
care industry, coupled with its Italian artisanship<br />
and top-of-the-line design, satisfies the needs<br />
of the most demanding professionals, while also<br />
catering to everyday consumer needs. Today the<br />
brand is present in over 50 countries worldwide,<br />
with its main headquarters in San Pietro in<br />
Casale (BO) and four production sites divided<br />
between Brazil, Argentina, Italy and China.
HISTORY<br />
Since its founding, GAMA was conceived to be<br />
an innovative game-changer that aimed to<br />
revolutionise the industry and market forever. It<br />
all started in 1969 when the creative wizardry of<br />
a number of beauty salons inspired Mario<br />
Gardini to seek a new way of interpreting hair<br />
care. The end-result was GAMA - which stands<br />
for Gardini, Mario - with none other than the birth<br />
of the first-ever mass-produced professional hair<br />
straightener.<br />
The launch of Quick-Heat Technology in the late<br />
90s made the impossible possible; the<br />
introduction of hair straighteners that heated up<br />
and were ready to use in less than a minute.<br />
Quick Heat Technology was followed by the<br />
introduction of Instant Heat Technology (IHT),<br />
patented and launched in the professional<br />
market in 2010. This innovative technology<br />
revolutionized the world of styling, thanks to a<br />
state-of-the-art heating element that reaches<br />
working temperature in seconds, with a constant<br />
and extremely homogeneous distribution of heat<br />
over the entire surface of the heating plates &<br />
tubes as long as the straightener is turned on.<br />
IHT technology makes GAMA Professional hair<br />
straighteners & curling irons the fastest in the<br />
world to reach working temperature and be<br />
capable of keeping the temperature constant.<br />
GAMA’s next gamechanger would arrive with the<br />
introduction of the iQ Perfetto at the 2019<br />
COSMOPROF Bologna trade fair: a smart<br />
professional hair dryer that packs an outstanding<br />
blowing power in an ultra compact, elegant and<br />
light design, that weighs as much as smartphone.<br />
Enhanced with the most innovative and<br />
sophisticated technologies, every single aspect<br />
of the IQ Dryer was engineered to create the<br />
ultimate experience.<br />
In 2022 GAMA won the Cosmoprof Awards with<br />
the new iQ2 the professional hair dryer, the next<br />
gen evolution of the professional dryer as light<br />
as a smartphone. The new iQ2 reinforces GAMA<br />
as a continuous disruptor within the hair tool<br />
community and is set to be the new must-have<br />
REASONS WHY<br />
Focus on innovation and creativity,<br />
putting out state-of-the art,<br />
game-changing products with<br />
a focus on the professional world<br />
Italian Design<br />
Always at the forefront<br />
of industry trends<br />
Over 50 years of experience<br />
in the hair-styling industry<br />
Versatile and complete range of<br />
products, conceptualized to satisfy<br />
the most demanding stylists<br />
as well as mass consumers<br />
in the professional market. With a look always<br />
turned to research and innovation, in 2022<br />
GAMA inaugurates a new production center in<br />
Gossolengo (PC) dedicated to the realization of<br />
lightweight ultra-performant professional Italian<br />
motors through an increasingly sustainable<br />
model. The fully automated production process<br />
is aimed at achieving most advanced<br />
environmental standards in terms of energy use,<br />
using a completely decarbonized model. At the<br />
end of 2022 Gama opened the company’s first<br />
headquarter in the US in New York. Just when<br />
everyone thought the award-winning iQ Perfetto<br />
hairdryer couldn’t get any better, it did! GAMA<br />
Professional has built upon its revolutionary<br />
success by introducing their third-generation<br />
hairdryer, the iQ3, that offers ‘Smart Performance’<br />
in the sleekest, ultra-compact, Italian design.<br />
iQ3 Perfetto will be launched in March <strong>2024</strong>, at<br />
Cosmoprof in Bologna.<br />
PROFESSIONAL WORLD<br />
GAMA’s Professional world is formed by three<br />
main collections: GAMA Professional, GBS &<br />
GAMA Salon Exclusive. Designed and<br />
manufactured based on decades-long profound<br />
market knowledge and continuous dialogue with<br />
industry experts, coupled with Italian artisanship<br />
and innovative design and technologies, the
GA.MA<br />
lines have been conceived to satisfy the needs<br />
of the most demanding professionals. GAMA<br />
has its own Lab & Engineering facilities in Italy<br />
dedicated to research and innovation where<br />
each professional product is carefully studied,<br />
developed and tested before distribution. The<br />
motors and inner components of the hairdryers,<br />
irons, clippers and trimmers are thoroughly<br />
designed and built in order to guarantee the<br />
best performance and top reliability.<br />
CONSUMER WORLD<br />
GAMA’s Consumer lines were created with<br />
one clear objective in mind: to provide the<br />
professional experience from the comfort of<br />
your own home. The range consists of a wide<br />
and complete selection of professionalinspired,<br />
premium hair-technology products<br />
put together to satisfy the needs of every type<br />
of consumer, inspired by the latest trends and<br />
technologies in the professional industry, and<br />
the latest developments in hair health.<br />
STAR<br />
PRODUCTS<br />
IQ3<br />
iQ3<br />
Combining extreme<br />
lightness with elite power<br />
and performance, the<br />
new iQ3 is set to be the<br />
must-have professional<br />
tool. Designed with more<br />
power and intelligence,<br />
just as light as the<br />
original version, only<br />
294g / 10.3 oz, but<br />
introducing the latest<br />
‘e-systemC’ technology, a<br />
Vera Ceramika<br />
blinking light and audible<br />
reminder that goes off<br />
when conditions of use<br />
are not ideal, signaling<br />
that the filter needs to be<br />
cleaned or changed,<br />
guaranteeing constant<br />
performance, maximum<br />
power and energy<br />
savings. iQ3 is also<br />
equipped with Stand-by<br />
Technology, Turbo<br />
Function, drying-time<br />
reducing Venturi Effect,<br />
Oxy Active Technology,<br />
Intelligent Brushless<br />
Motor and special<br />
accessories, like the<br />
GAMA exclusive star<br />
nozzle.<br />
Vera Ceramika<br />
G-EVO Vera Ceramika,<br />
Professional straightener<br />
fitted with GAMA Ultra<br />
Heat Technology, that<br />
allows it to reach an<br />
impressive 250°C/<br />
484°F, the perfect<br />
temperature for salon<br />
beauty treatments and<br />
for working on even the<br />
most difficult hair types.<br />
The combination with IHT,<br />
allows the plates to<br />
reach working<br />
temperature in just 14,3<br />
seconds, distributing the<br />
heat evenly and<br />
constantly along the<br />
plate; maintaining a<br />
constant and uniform<br />
temperature from root to<br />
tip during each pass,<br />
resulting in the<br />
prevention of thermal<br />
stress damage and<br />
Lumine Hairdryer<br />
guaranteeing exceptional<br />
performance. Equipped<br />
with cutting-edge haircare<br />
technologies like<br />
Oxy Active Technology.<br />
The heating plates are<br />
completely made from<br />
ceramic that emits far<br />
infrared heat and<br />
negative ions, drying hair<br />
from the inside out,<br />
sealing the cuticles,<br />
maintaining its natural<br />
moisture, and protecting<br />
it from heat damage. The<br />
plates Vitrified Covering<br />
neutralizes the ceramic’s<br />
natural porosity, allowing<br />
it to slide with ease,<br />
increasing durability and<br />
resistance to high<br />
temperatures and acids<br />
needed for chemical<br />
treatments. Ideal for thin,<br />
coloured or damaged<br />
hair, but also perfect for<br />
the most difficult hair<br />
types.<br />
Lumine Hairdryer Line<br />
The new Lumine<br />
hairdryers are stylish,<br />
innovative, extremely<br />
lightweight and compact<br />
dryers, that still<br />
guarantee the highest<br />
professional performance<br />
and top haircare<br />
technology. Beautifully<br />
designed with sleek,<br />
delicate, sensual lines.<br />
Fitted with GAMA’s new<br />
patented ultra-light and<br />
performant professional<br />
motors. The 80 and 90<br />
Digital Lumine models,<br />
with our new generation<br />
Digital Brushless Motors,<br />
extremely powerful and<br />
light, designed for longlife<br />
intensive professional<br />
use. The Motor X models<br />
have the new AC Motor,<br />
lighter and more powerful<br />
than traditional AC<br />
motors. The entire<br />
collection has been<br />
equipped with GAMA’s<br />
latest technologies like<br />
System-C and Plasma.<br />
Plasma Tech, emits<br />
more than 10 million<br />
negative & positive ions,<br />
opening and perfectly<br />
closing the hair cuticles,<br />
for exceptionally healthy,<br />
shiny looking hair.<br />
Ideal for ultra-durable<br />
styling, & the deep<br />
penetration of nutritive<br />
treatments, for incredible<br />
hair restructuring and<br />
rejuvenation.
HSA<br />
COSMETICS<br />
A GREAT EXPERTISE <strong>IN</strong> THE<br />
HAIR CARE <strong>IN</strong>DUSTRIES<br />
HSA is the Italian company specialised in<br />
the production and marketing of cutting-edge<br />
products in trichologic and cosmetic sectors<br />
for private label and own brands. With a<br />
strong expertise in hair dyes, today HSA has<br />
expanded its range of hair care and skin<br />
products, creating successful brands thanks<br />
to pioneering concepts and formulas. Partner<br />
of more than 200 brands in 90 countries,<br />
it offers 1000 formulas Made in Italy and<br />
5 brands: Eslabondexx, Nouvelle, Silky,<br />
Guudcure, Addplex.<br />
created in 1982 in Varese in the heart of<br />
Europe, HSA Cosmetics is an Italian private<br />
label cosmetics manufacturer specialising in<br />
the production and marketing of cutting-edge<br />
cosmetic products. Everything started with a<br />
dream: founded by the Zanzi family with the<br />
aim of developing an important expertise in<br />
hair color, HSA has now expanded its range of<br />
hair care, face and body products. Nowadays,<br />
HSA has become the ideal marketing partner<br />
for companies that intend adopting a 360<br />
degree beauty approach to their brands and<br />
ABOUT US<br />
Company Name:<br />
H.S.A. COSMETICS<br />
Company Address:<br />
via Ugo Foscolo 27<br />
21050 Bisuschio (Varese) - Italy<br />
Website:<br />
www.hsacosmetics.com<br />
E-mail: hsa@hsacosmetics.com<br />
Phone: +390332474654<br />
Founded in:<br />
1982<br />
CEO:<br />
Mr Stefano Zanzi<br />
General Manager:<br />
Mr Davide Zanzi<br />
Marketing Manager:<br />
Mr Paolo Delle Piane<br />
Main Brands:<br />
Nouvelle, Silky, Eslabondexx, Addplex, Guudcure<br />
Main Export Destinations:<br />
India, China, Asia Pacific, Central America<br />
Above Stefano and<br />
Davide Zanzi, founders of<br />
HSA in 1982. Left, Paolo<br />
Delle Piane, marketing<br />
manager.
HSA works to reduce the<br />
impact of packaging,<br />
eliminating overly heavy or<br />
bulky secondary and primary<br />
packaging. HSA decided not to<br />
use any more cellophane film<br />
in the packaging of hair dyes,<br />
resulting in a saving of about<br />
15 tons of plastic per year.<br />
want to rock the cosmetic market by creating<br />
something unique. HSA is the private label<br />
cosmetics manufacturer that creates and<br />
manufactures in Italy to protect an originality<br />
recognised the world over. It is present in 90<br />
countries on the 5 continents, helping beauty<br />
brands with their private label skin care and<br />
hair care lines.<br />
OUR VISION, OUR FUTURE<br />
HSA is reaching for the sky. We want to be the<br />
most sought after and desired private label<br />
cosmetic manufacturer in the beauty industry<br />
thanks to our ability to connect customers with<br />
their dreams. We offer unexpected pioneering<br />
product concepts, formulas, design and fullservice<br />
to make your brand shine like the<br />
brightest of the stars. As a private label<br />
cosmetics manufacturer, we always work hard<br />
to reach the highest standards and discover<br />
new solutions to offer to our customers.<br />
We can transform your cosmetic lines into<br />
beloved and successful beauty brands.<br />
OUR MISSION 4 YOU<br />
We design concepts and product lines for<br />
haircare and skincare dedicated to brands<br />
with a high level of personalisation, enabling<br />
each customer company to be unique and<br />
distinctive in its own reference market with<br />
steady growth. With a consolidated thirty-year<br />
international experience, we are the private<br />
label cosmetics manufacturer delivering<br />
quality, creativity and security in customer<br />
projects and inspiring them to spread<br />
innovative and profitable beauty concepts.<br />
REASONS WHY<br />
High level of product customization<br />
for every single client<br />
More than 40 years of expertise<br />
in the hair care industry<br />
One of the worldwide leader in<br />
hair dyes<br />
Private label marketing approach<br />
with yearly trend book and<br />
cosmetic innovation book<br />
From bulk production to full<br />
service production<br />
International presence in more<br />
than 90 countries
HSA COSMETICS<br />
The soul of Nouvelle is contemporary,<br />
colorful. The exuberance and originality<br />
of the brand find solid foundations in the<br />
critical interpretation of different artistic<br />
periods, cultural movements, painters<br />
and creatives who have expressed their<br />
concept of color and beauty.<br />
STAR PRODUCTS<br />
Addmino-18 Hair<br />
Reborn Elixir<br />
Rebirth spray is a<br />
vegan friendly spray<br />
that preserves and<br />
protects the hair<br />
structure, by preventing<br />
it from damages<br />
caused by chemical and<br />
mechanical treatments.<br />
It is based on a “3<br />
power technology”,<br />
resulting from a blend<br />
of fruit acids, mineral<br />
salts and fermented<br />
green coffee. To be<br />
applied before the<br />
chemical treatment, in<br />
salons services. If part<br />
of a hair care routine,<br />
to be applied after<br />
shampooing.<br />
Eslabondexx Color<br />
Hair Mask<br />
Demi-permanent<br />
coloring mask with fruit<br />
acids and blueberry<br />
extract. Revives the<br />
color of bleached<br />
hair, moisturising and<br />
restructuring it. 4<br />
splendid toning and<br />
reviving colors for hair<br />
that is always radiant<br />
and nourished.<br />
Guudcure Age Balance<br />
Gravity Day Cream<br />
Firming elasticizing face<br />
cream that helps to slow<br />
sagging skin on the face<br />
and neck. Encourages<br />
correct elastic fibre<br />
architecture, maintaining<br />
tissue structure.<br />
With pre and probiotics.
We fulfill Hair & Skin dreams<br />
bringing your brand to life<br />
Connect yourself with the most<br />
innovative company for private<br />
label production of personalized<br />
cosmetics.<br />
Find out how to become one of our<br />
“customer partners”. Thanks to an<br />
expertise of over 30 years in hair color,<br />
hair care and skin care products and with<br />
a portfolio of more than 1000 formulas,<br />
we offer made in italy full services to<br />
more than 200 brands in 90 countries<br />
around the world.<br />
connect yourself with your dreams : hsacosmetics.com - shop.hsacosmetics.com - hsa@hsacosmetics.com
<strong>IN</strong>DUSTRIAS<br />
ORIOL<br />
80 YEARS<br />
<strong>IN</strong> THE SERVICE SECTOR<br />
Founded in 1942 by Narcís Oriol Quintana,<br />
Industrias Oriol has devoted their efforts to<br />
the manufacture of items for the hairdressing<br />
sector. They are pioneers in both the design<br />
and manufacture of these items in Spain. Their<br />
wide range of products include more than 3,000<br />
references; clips, rollers, combs, brushes,<br />
capes, neck wrap paper, hair straighteners…<br />
The quality of their products is endorsed by<br />
80 years of experience. This, together with the<br />
full dedication and the constant efforts of a<br />
solid team, has led them to become leaders<br />
in the hairdressing and beauty sector in Spain<br />
since the 80’s, and their prestige has now<br />
crossed borders. They currently export to more<br />
than 70 countries and own a wide distribution<br />
network not only in the domestic market but<br />
also overseas. Their core idea has always<br />
been to supply quality products. This effort has<br />
been successfully rewarded by a huge growth<br />
which led them to enlarge and modernize their<br />
facilities. Today, they have a modern factory and<br />
offices in Barcelona housed in a total area of<br />
16,000 m 2 .<br />
FROM BARCELONA TO THE FIVE CONT<strong>IN</strong>ENTS<br />
In the 80’s they started supplying clients in<br />
France and Italy, and step by step, the export<br />
business has been growing until the present day.<br />
This field is so important that Industrias Oriol,<br />
in addition to the headquarters in Barcelona,<br />
owns a subsidiary with a manufacturing area<br />
in Buenos Aires which was started up in 2013.<br />
Starting from the origin with these handmade<br />
hair clips, now the company has three<br />
business lines: Eurostil (hairdressing supplies),<br />
Pollié (aesthetics) and Tassel Cosmetics,<br />
(professional cosmetics) and Ragnar (Barber<br />
Products) with over 3,500 references and<br />
Stageline Makeup. From the very beginning,<br />
ABOUT US<br />
Company Name:<br />
Industrias Oriol<br />
1942 S.L.U.<br />
Company Address:<br />
Ciudad de Asunción, 56<br />
Barcelona - Spain<br />
Tel. +34 932740784<br />
Website:<br />
www.eurostil.com<br />
Started in:<br />
1942<br />
President:<br />
Mr Miquel Oriol and Mr<br />
Narcís Oriol (son)<br />
Founder:<br />
Mr Narcís Oriol<br />
Export Manager:<br />
Mr Alessandro Labate<br />
For info write to:<br />
Export3@eurostil.com<br />
Number of employees:<br />
48<br />
Turnover 2020:<br />
18,5 million euros<br />
Main Brands:<br />
Eurostil, Pollié, Tassel<br />
Cosmetics and Ragnar<br />
Industrias Oriol has only sold their products<br />
to distributors and wholesalers. Currently they<br />
have over 2,000 clients in Spain and more than<br />
1,000 worldwide. The relationship is based in<br />
their trust in the brand and the shared goal of<br />
“market protection”.
REASONS WHY<br />
Founded in 1942 by<br />
Narcís Oriol Quintana<br />
A family company<br />
with headquarters in<br />
Barcelona and subsidiary<br />
in Buenos Aires<br />
Manufacturers and<br />
importers in the sector.<br />
Renowned names in<br />
the sector including<br />
hairdressing, beauty and<br />
cosmetics top brands<br />
Leaders in the Spanish<br />
market, with presence in<br />
in more than 70 countries<br />
worldwide<br />
Committed to their<br />
distributors Worldwide<br />
STAR<br />
PRODUCTS<br />
About novelties we launch this year, we want to<br />
focus on DOUSSE treatment and colour line, with<br />
115 dye colours, oxyants, shampoo, mask oil<br />
and serums, deco….and we did a collection<br />
“CATWALK BCN” presenting colour tendencies.<br />
Also, new combs and brushes that we manufacture<br />
ourselves with Eurostil for professional hair salons,<br />
Pollié we have new colours of polish semiperm and<br />
new black lamp 65 w. Tassel skin with a scrub<br />
with natural apricot stone.<br />
In barber, we launch 2 master pieces of Ragnar trimmer<br />
and clipper SPACE –X and SPACE-S. Also,in EUROSTIL<br />
electric items, PENTA is the most iconic launch of<br />
this <strong>2024</strong> with a lot of success in the market 1300w<br />
and 5 accessories make it a perfect tool.
<strong>IN</strong>EBRYA<br />
WELCOME TO A NEW<br />
SENSORIAL EXPERIENCE<br />
Inebrya is the professional haircare brand<br />
created in Italy for the hair artists of the world.<br />
The brand name comes from the Italian verb<br />
“inebriare” which means to exhilarate, to<br />
stimulate, to excite. The Inebrya products<br />
“inebriano” because they move the senses<br />
through the colors (packaging and fluids)<br />
and the fragrances that fulfill the air since<br />
the first born in 1999. These features are<br />
rooted in the brand’s DNA which stands for<br />
high sensorial experiences. In the Italian<br />
laboratories every new product is conceived,<br />
developed and produced selecting with great<br />
accuracy cosmetic and delicate fragrances,<br />
innovative transforming textures and sensorial<br />
packagings. Being a professional haircare<br />
brand means offering products covering all<br />
the needs the end consumers want to solve<br />
when approaching their hairdressers. For this<br />
reason Inebrya offers a wide product range<br />
covering the following 3 areas: technical,<br />
treatment & care, styling & finishing. Today<br />
Inebrya is distributed in more than 60 different<br />
countries of the world, and aims at reaching,<br />
empowering and helping more professionals<br />
and customers around the globe.<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A SB<br />
Company Address:<br />
via del Palù 7/d<br />
35018 San Martino<br />
di Lupari (PD) - Italy<br />
Brand:<br />
Inebrya<br />
Founded in:<br />
1999<br />
Website:<br />
www.inebrya.it<br />
Main Brands:<br />
Blondesse, Ice Cream,<br />
Inebrya Color & Bionic,<br />
Greylosophy, Shecare<br />
Main Export<br />
Destinations:<br />
more than 60<br />
countries<br />
in the world<br />
REASONS WHY<br />
Sensorial experience as a point<br />
of differentiation<br />
Ultra femininity and elegant<br />
maximalism<br />
Complete professional range<br />
The reference brand for technical<br />
performance<br />
Constant research and innovation<br />
International education programs<br />
(training and events)<br />
100% made in Italy<br />
Worldwide distribution<br />
More than 20 years of expertise
STAR<br />
PRODUCTS<br />
<strong>IN</strong>EBRYA COLOR AND<br />
TREATMENT<br />
<strong>IN</strong>EBRYA has always<br />
targeted hairstylists to<br />
enhance their creativity.<br />
The new <strong>IN</strong>EBRYA<br />
COLOR range has added<br />
two new colour lines<br />
in five shades as well<br />
as an innovative<br />
treatment range<br />
targeting coloured hair.<br />
<strong>IN</strong>EBRYA COLOR<br />
SHADES<br />
Inebrya Color includes<br />
118 vibrant shades in a<br />
totally new ultrafeminin<br />
packaging; the pack is<br />
also innovative:<br />
• Tubes are made<br />
from 100% recycled<br />
aluminium (PCR);<br />
• The secondary packaging<br />
dissolves at 90%<br />
in 6 months* and it’s<br />
PFC and PFSC certified;<br />
• Free from heavy<br />
metals and fluorine in<br />
% above standard.<br />
<strong>IN</strong>EBRYA COLOR<br />
TREATMENT<br />
The Inebrya Color<br />
treatment is specific for<br />
rinsing cosmetic colour in<br />
the salon and maintaining<br />
its brightness and<br />
durability at home.<br />
The active ingredients<br />
of Inebrya Color are<br />
Sodium Gluconate, with<br />
anti-pollution action;<br />
a special molecule<br />
used to neutralise<br />
unpleasant odours in the<br />
colouring service; Algae<br />
Extract, derived from 3<br />
moisturising, protective<br />
and toning algae.<br />
The line includes 4<br />
product, and only one<br />
is to be used in salon only<br />
- in the first step<br />
of the treatment:<br />
Color Perfect Locker.<br />
SHECARE GLAZED<br />
LAM<strong>IN</strong>ATION<br />
Is a revolutionary<br />
treatment that works<br />
from the inside out,<br />
moisturizing the<br />
structure and giving it<br />
an intensified shine with<br />
a mirror-like effect. The<br />
plumping and hyperhydrating<br />
effect of the<br />
hyaluronic acid gives<br />
new vitality to the hair.<br />
The filming action of<br />
the formulas maintains<br />
hydration inside the<br />
hair fiber and protects<br />
the cuticle. The hair<br />
will become healthy,<br />
incredibly soft, velvety<br />
and shiny for longer.<br />
THE PLUS:<br />
• Pink sensory texture<br />
• Innovative products<br />
• Wow fragrances<br />
The hair is hydrated and<br />
nourished from the inside<br />
out. The shiny effect is<br />
given by the thin layer<br />
of active ingredients<br />
provided by the formulas.<br />
When the formula is<br />
activated by heat styling<br />
such as flat irons or blow<br />
dryers, a protective layer<br />
is formed on each strand<br />
which seals the cuticles<br />
and emphasizes hair<br />
hydration.<br />
• Glazed Shampoo<br />
• Glazed Intense<br />
Treatment<br />
• Glazed Mask<br />
• Glazed Instant<br />
Liquid Shine<br />
• Glazed Fluid<br />
is not just normal,<br />
it’s beautiful – in the<br />
past few years, it has<br />
been reestimated<br />
in the beauty world.<br />
GREYLOSOPHY is<br />
the new treatment<br />
professional line<br />
designed to meet the<br />
demands of hairstyling<br />
professionals and those<br />
who EMBRACE THE<br />
BEAUTY OF GREY HAIR.<br />
THE RANGE:<br />
Empowering a natural<br />
grey hair lifestyle with<br />
confidence and care.<br />
• Grey by day Scalp<br />
Relief<br />
• Grey By Day Shampoo<br />
• Grey By Day Butter<br />
Mask<br />
• Grey by day Silk<br />
Touch<br />
GREYLOSOPHY: ELEVATE<br />
YOUR GREY, ILLUM<strong>IN</strong>ATE<br />
YOUR ESSENCE<br />
The new era of beauty<br />
for grey hair. Grey hair
<strong>IN</strong>NOVATIS<br />
HAIR<br />
<strong>IN</strong>NOVATIS HAIR,<br />
HAUTE-COUTURE FOR HAIR<br />
Innovatis Hair was born with a clear and<br />
fundamental objective: to contribute to the<br />
professional sector of high-end cosmetics with<br />
unique products and innovative services. The<br />
intent was to offer the stylist, sector professionals,<br />
and the final consumer new opportunities and<br />
effective, safe and satisfactory results.<br />
All product lines feature the use of exclusive<br />
ingredients and formulas with a high added value,<br />
which guarantee maximum results in hair<br />
and skin beauty and care. These innovative<br />
products always offer a new ingredient, a new<br />
type of application, a new beauty routine, a new<br />
way of styling hair.<br />
This philosophy has led the company to<br />
strengthen its R & D area, seeking to surprise<br />
the market every year with breakthrough<br />
products, making them the perfect ally of beauty<br />
professionals and stylists, while ensuring<br />
customer satisfaction.<br />
Enrique Vera,<br />
Commercial Director,<br />
Javier Gonzàlez,<br />
Export Manager,<br />
Hector Llorens,<br />
Marketing and<br />
Production Director.<br />
ABOUT US<br />
Company Name:<br />
Innovatis Hair<br />
Company Address:<br />
Carrer de la Verge 80,<br />
03727 Xaló, Alicante<br />
export@innovatisword.com<br />
Website:<br />
www.innovatisworld.com<br />
Founded in:<br />
2012<br />
Director/Manager:<br />
Javier González<br />
Marketing/Production<br />
Director:<br />
Hector Llorens<br />
Commercial Director:<br />
Enrique Vera<br />
Export Manager:<br />
Javier González<br />
Number of Employees:<br />
8<br />
Main Brands:<br />
Luxury Care, Gold Thread,<br />
Scalp Lab, Naturex<br />
<strong>IN</strong>TERNATIONAL GROWTH AND RESEARCH<br />
Thanks to this approach, Innovatis Hair has<br />
achieved, in a short period of time, international<br />
expansion and created varied and successful<br />
product families, focused on hair and skin<br />
care, for different types of beauty treatments<br />
and regenerative care, as well as for hair<br />
disorders.<br />
An extensive portfolio of products for both<br />
professionals and the final consumer is the<br />
result of continual investments in research<br />
to create exclusive formulas with high added<br />
value, with no skimping on any resources.<br />
This guarantees that each Innovatis product<br />
contains only top quality ingredients.<br />
The Innovatis experience is pleasant and<br />
safe, thanks to its exclusive formulas, which<br />
mix natural ingredients and cutting-edge<br />
technologies, to ensure customers fantastic<br />
results and a general sensation of overall wellbeing.
Innovatis Hair products are<br />
of the highest quality, presented<br />
in packaging designed to reflect<br />
its exclusiveness.<br />
LUXURY CARE:<br />
RESPECT & F<strong>IN</strong>ISH FOR YOUR HAIR<br />
Luxury up style dry texturizer<br />
Refresh clean. Refresh the hair root while<br />
adding texture to create body.<br />
Luxury up style dry conditioner<br />
Silk e!ect. Invisible dry Spray conditioner.<br />
Instantly untangles and adds immediate<br />
softness.<br />
Luxury up style dry wax<br />
Transformative finish. Immediate e!ect, longlasting<br />
hold. Lifts roots and texturizes the<br />
hair. Easily removed with a simple rinse<br />
Luxury up style frizz out & smooth<br />
Hold control. Ligth emulsion with nourishing<br />
and texturizing efect. Helps to smooth the hair<br />
for a quicker finish. Anti-frizz efect. Thermal<br />
protector, prevents dehydration caused by<br />
hairdryers and straighteners<br />
Luxury up style curl & volume<br />
Wave definer. Perfect, loose and long-lasting<br />
curls. Provides maximum volume at the root.<br />
Anti-frizz e!ect. Thermal protector, prevents<br />
dehydration caused by di!users and curling<br />
tongs.<br />
Luxury up style solid plasm<br />
Velvet e!ect. Defines and enhances the<br />
radiance of any hair type. Provides a unique<br />
velvety appearance<br />
REASONS WHY<br />
Exclusiveness and Luxury<br />
Bespoken therapies<br />
Immediate and long-lasting results<br />
High-quality active ingredients
<strong>IN</strong>NOVATIS HAIR<br />
STAR<br />
PRODUCTS<br />
LUXURY ANTI-AGE<br />
Anti-age system for your<br />
hair<br />
Actives: Provitamin B5,<br />
Caviar extract, Black<br />
pearl, Diamond dust<br />
Luxury extreme cleanse<br />
shampoo<br />
Shampoo formulated<br />
to remove excess build<br />
up in the hair fiber and<br />
open the cuticles for the<br />
treatment<br />
Luxury plasm<br />
Known as the 4th<br />
Element, it is made<br />
100% with active<br />
ingredients, allowing<br />
weak or worn hair to<br />
recover its original body,<br />
thanks to its repairing<br />
effect that acts deeply<br />
on the hair fiber.<br />
Luxury caviar<br />
Hydro-nutritive and<br />
anti-aging method,<br />
able to restore hair<br />
shine, smoothness<br />
and silkiness, thanks<br />
to the revolutionary<br />
formula: Luxury<br />
Complex, a concentrate<br />
of high-cosmetic active<br />
ingredients composed of<br />
amino acids, vitamins,<br />
panthenol and caviar oil.<br />
Luxury anti-age<br />
shampoo<br />
Hydro-nourishing and<br />
anti-aging shampoo<br />
enriched with caviar<br />
extract, vitamin E and<br />
panthenol, among other<br />
active ingredients of<br />
high capillary cosmetics.<br />
The result is immediate<br />
and progressive, giving<br />
hair silky, high nutrition<br />
and hydration and<br />
restoring its<br />
natural shine.<br />
Luxury anti-age cream<br />
It confers hydration and<br />
nutrition to the hair.<br />
The extract of caviar,<br />
repairs, revitalizes and<br />
restructures the broken<br />
bonds of the keratin<br />
giving the hair a silky<br />
and shiny effect.<br />
Sublime luxury fluid<br />
Natural mixture of oils<br />
and pure keratin that<br />
ensures the natural<br />
health of the hair and<br />
protects it 24 hours a<br />
day. Sublime Luxury<br />
Fluid guarantees<br />
extreme softness<br />
and elasticity, with<br />
extraordinary vitality and<br />
a finish ultra bright<br />
Luxury anti-age deep<br />
mask<br />
Gives to the hair silky,<br />
high nutrition and<br />
hydration, restoring their<br />
natural shine. Enriched<br />
with caviar extract,<br />
collagen, karite butter<br />
and other high quality<br />
capillary cosmetics<br />
Luxury anti-age leave-in<br />
spray<br />
Luxurious anti-aging<br />
spray without rinse.<br />
Gives the hair silky,<br />
nutrition and hydration,<br />
restoring their natural<br />
shine. Enriched with<br />
caviar extract, vitamin<br />
E, pantenol and other<br />
high quality capillary<br />
cosmetics<br />
Luxury sublime spray<br />
Luxurious lotion that<br />
gives a new youth to<br />
your hair. Protects<br />
hair colour. It forms<br />
an invisible film that<br />
guarantees effective<br />
defence against<br />
external environmental<br />
aggressions such as<br />
sun exposure, sea<br />
water, or chlorine from<br />
swimming pools. Leaves<br />
hair shiny, silky and with<br />
extraordinary vitality<br />
Luxury sublime oil<br />
Fast absorbing dry oil<br />
that enhances skin with<br />
attractive golden flecks,<br />
providing skin and hair<br />
with a stunning sheen<br />
and pleasant fragrance.<br />
It leaves a radiant skin<br />
and with vevelty feeling.<br />
The sesame and argan<br />
oils are organic does not<br />
contain mineral oil,<br />
silicone or alcohol.
ALTA COSMÉTICA CAPILAR<br />
HIGH LEVEL PRODUCTS
F<strong>IN</strong>ELGA<br />
HOLD<strong>IN</strong>G<br />
RESEARCH AND<br />
<strong>IN</strong>NOVATION<br />
ITELY HAIRFASHION is proudly part of F<strong>IN</strong>ELGA<br />
HOLD<strong>IN</strong>G, the holding company of Fusaro's<br />
Family. The main activity of F<strong>IN</strong>ELGA HOLD<strong>IN</strong>G<br />
is in the Cosmetic and Beauty Business offering<br />
also private label manufacturing services.<br />
F<strong>IN</strong>ELGA HOLD<strong>IN</strong>G owns many brands<br />
including: Itely Hairfashion, Revivre, PatriciaMI,<br />
Flosé, Ysothea, Bi&lita, Glazette and many<br />
more.<br />
ITELY HAIRFASHION<br />
“Over 40 years trying to make people feel and<br />
look better and…” says Lucio Fusaro, founder<br />
and President of ITELY HAIRFASHION, smiling<br />
– …and it seems yesterday when that young<br />
entrepreneur decided to leave a sport career<br />
to create a new future. What a journey!”.<br />
Yes, with good achievements: turnover of<br />
80 Mio euro, 80 countries involved and<br />
more than 3.000 people (including about<br />
400 in Italy), where still the Family is involved<br />
in first line, leading the way in Italy and in<br />
the several subsidiaries around the Globe.<br />
“We look for a holistic approach where the<br />
professionals and the consumers may find all<br />
their needs in terms of beauty, health and<br />
From left to right: Lucio Fusaro,<br />
Chiara Fusaro and Francesco Ioppolo.<br />
ABOUT US<br />
Company Name:<br />
G.V.F. GIVIEFFE Spa<br />
Company Address:<br />
Via Giovanni Falcone, 8<br />
20080 Vernate (MI) - Italy<br />
Phone: +390290093743<br />
Email: info@itelyhairfashion.it<br />
Website:<br />
www.itelyhairfashion.com<br />
Founded in:<br />
1987<br />
Founder and President:<br />
Mr Lucio Fusaro<br />
Marketing Manager:<br />
Ms Chiara Fusaro<br />
International Business Manager:<br />
Mr Francesco Ioppolo<br />
Main Brands:<br />
Itely Hairfashion<br />
Number of employees:<br />
3.000
wellbeing” – says Chiara Fusaro, shareholder<br />
and Marketing Manager of ITELY HAIRFASHION<br />
– “our uniqueness stand exactly in this. Our<br />
group is a pioneer in developing a 360° approach<br />
to Beauty”. “Thanks to the synergies in our<br />
productions we may offer hair care and color,<br />
skincare and food supplements at the same<br />
time, becoming the first and only “one-stop<br />
partner” for any project in Beauty and Wellbeing,<br />
obviously all MADE <strong>IN</strong> ITALY” says Francesco<br />
Ioppolo, International business manager.<br />
<strong>IN</strong>NOVATION AND EDUCATION<br />
ITELY HAIRFASHION is the family of products<br />
dedicated to the professional hair coloring and<br />
REASONS WHY<br />
More than 35 years in the beauty<br />
business<br />
Strong commitment in training<br />
and education<br />
Constant innovation and<br />
development<br />
Multi-sector specialization<br />
Customizable cooperation<br />
Strong international network<br />
Certified quality and customer<br />
service
ITELY HAIRFASHION<br />
all technical services. Within its range all<br />
professional stylists are able to find solutions<br />
and inspirations for their work. The company,<br />
besides a continue research of new formulations<br />
and a constant upgrade of its operations, offers<br />
a consistent support in marketing and education<br />
to its customers and partners all around the<br />
World with its internal staff and a well-developed<br />
network of trainers. “Easy to use and easy to<br />
sell” – says Lucio Fusaro – “this was the first<br />
statement we used when we landed in the<br />
United States, back in the 80’s. Today we also<br />
proudly say easy to import, thanks to our ISO<br />
certifications (ISO 9001 and 22716) that offer<br />
an additional guarantee of service and safety”.<br />
STAR<br />
PRODUCTS<br />
Aquarely<br />
L’innovativa formula di<br />
Aquarely garantisce:<br />
• 100% di copertura dei<br />
capelli bianchi<br />
• Fino a 4 toni di<br />
schiaritura<br />
• Vegan formula e<br />
Vegan packaging<br />
• Lunga durata del<br />
colore<br />
• Luminosità e<br />
brillantezza dei capelli<br />
grazie all’&-Plex Bond<br />
Repair<br />
• Rispetto e protezione<br />
della cute<br />
• Esperienza<br />
multisensioriale<br />
nell’applicazione<br />
• Texture cremosa e<br />
profumata<br />
coverage (even the most<br />
refractory ones) are<br />
guaranteed and tested<br />
thanks to the<br />
Mediterranean blend<br />
and the patented &-plex<br />
Bond Repair. Mix 1:1<br />
Colorly Optimus<br />
Permanent hair color<br />
cream, with reduced<br />
ammonia content in<br />
a 60 ml tube.<br />
Color adhesion,<br />
longevity, flawless<br />
results, gray hair<br />
Iconic Blonde<br />
Extra performance hair<br />
decolorizer. Innovative,<br />
ultra-performance<br />
decolorizer enriched<br />
with the exclusive &-Plex<br />
Bond Repair, which<br />
eliminates yellow<br />
residue when lightening.<br />
Ideal for lightening<br />
techniques using foil<br />
or thermal strips to<br />
achieve higher lightening<br />
results of up to 9<br />
shades. ICONIC<br />
BLONDE is a compact,<br />
microgranular,<br />
decolorant powder.<br />
Does not swell and is<br />
easy to mix and apply.
MAXXELLE<br />
A NATURAL AND ORGANIC<br />
HAIR CARE COMPANY<br />
MAXXelle is a natural and organic hair care<br />
company that has been operating in Italy for<br />
over 60 years. The company aims to provide<br />
high-quality and sustainable products that<br />
respect human health and the environment.<br />
The company has obtained the COSMOS<br />
ORGANIC certification, uses green energy and<br />
Industry 4.0 technology, collaborates with a<br />
local university, and distributes its products<br />
globally. The company also offers training<br />
courses and workshops for its customers and<br />
professionals through its In-House Academy.<br />
MISSION & VISION<br />
MAXXelle is a third-generation Italian family<br />
company with over 60 years of experience<br />
and know-how in the professional hair care<br />
industry. The company has established itself<br />
in the sector by focusing on sustainable<br />
production that respects both human health<br />
and the environment. MAXXelle’s mission is<br />
to preserve the wellbeing of hair, developing<br />
non-aggressive and natural professional hair<br />
care products with the highest performance.<br />
MAXXelle products are 100% Made in Italy and<br />
are based on the concept of Natural Hair Care<br />
Attitude, the company motto that describes<br />
the constant goal of providing the consumer<br />
with a highly performing and natural product.<br />
SUSTA<strong>IN</strong>ABILITY<br />
One of the company's vocations is<br />
sustainability, with green production processes<br />
that have zero environmental impact. In<br />
respect of the Planet and Nature, MAXXelle<br />
is committed to minimizing the environmental<br />
impact by reducing CO2 emissions in all its<br />
actions: from the use of renewable energy<br />
in all production phases, thanks to the<br />
photovoltaic system it is equipped with, to<br />
ABOUT US<br />
Company Name:<br />
MAXXelle<br />
Company Address:<br />
via Emilio Betti, 2<br />
62020 Belforte del<br />
Chienti (MC) - Italy<br />
Phone +39 0733904373<br />
E-mail: info@maxxelle.com<br />
Website:<br />
www.maxxelle.com<br />
Founded in:<br />
1960<br />
Founder and CEO President:<br />
Mr. Massimo Feliziani<br />
Regulatory Manager:<br />
Mrs. Francesca Feliziani<br />
Manager Export Dept:<br />
Dr. Jessica Bosco<br />
Main brands:<br />
Think Color Cream<br />
Ammonia Free, Colora<br />
Ultra Color Low Ammonia,<br />
Eye Candy Bleaching Butter,<br />
Eye Candy Pigmented<br />
Bleaching Butter, NL_Northern<br />
Lights, Forma, Galenica,<br />
Biotherapy, Cura Riattiva,<br />
Biorganic, Miracle
the choice of a 100% recycled and recyclable<br />
certified packaging for all its products.<br />
COSMOS ORGANIC<br />
Since 2022, the company has been using<br />
the COSMOS ORGANIC certification issued by<br />
ICEA. This finally certifies the key corporate<br />
principles such as the preservation of<br />
human health and the environment, respect<br />
for biodiversity and the use of ingredients<br />
of natural origin and raw materials from<br />
organic agriculture in its formulations. This<br />
internationally recognised certification<br />
demonstrates MAXXelle’s commitment to<br />
guaranteeing natural and organic cosmetics<br />
made with 4.0 production and with the highest<br />
environmental sustainability practices to<br />
consumers. All raw materials, facilities and<br />
manufacturing processes meet the COSMOS<br />
ORGANIC certification standard and comply<br />
with the requirements to be considered<br />
natural and environmentally sustainable<br />
cosmetics.<br />
UNIVERSITY RESEARCH<br />
MAXXelle boasts a long and meticulous<br />
research of innovative formulas aimed at<br />
developing increasingly performing products<br />
and ensuring the high-quality standards that<br />
distinguish the Made in Italy. The company has<br />
a framework agreement with the University<br />
of Camerino - UNICAM, a local University<br />
of Pharmacology and Cosmetology with<br />
which it promotes and develops Research &<br />
Development activities.<br />
<strong>IN</strong>DUSTRY 4.0<br />
Research, innovation and quality are the three<br />
pillars that guide every phase of production at<br />
MAXXelle. Its production division has a wide<br />
range of hi-tech tools and machinery connected<br />
to a 4.0 Quality Control System, which allows<br />
to monitor and record every process of<br />
the production cycle: from the selection of<br />
ingredients to the finished product.<br />
REASONS WHY<br />
Sustainable production &<br />
packaging<br />
Cosmos Organic ICEA<br />
Certification<br />
Vegan & Cruelty free<br />
formulas<br />
University R&D and<br />
Innovation<br />
100% MADE <strong>IN</strong> ITALY<br />
Production<br />
Industry 4.0 and Smart<br />
Manufacturing<br />
International presence<br />
60 years of Experience &<br />
Know-how<br />
<strong>IN</strong>TERNATIONAL APPROACH<br />
The company has a strong international and<br />
multicultural orientation that is reflected in the<br />
development of new products suitable for the<br />
needs and peculiarities of populations around<br />
the world. After establishing itself on the<br />
national territory with an effective distribution<br />
network that operates through direct agents<br />
and exclusive distributors, MAXXelle has also<br />
opened up to foreign markets, reaching today<br />
more than 27 countries in the world.<br />
<strong>IN</strong>-HOUSE ACADEMY<br />
Our In-House Academy offers training courses<br />
for optimal use of all MAXXelle products<br />
and workshops dedicated to current trends,<br />
aimed at both technical and commercial<br />
professionals; valuable opportunities to<br />
create a collaborative climate that fosters the<br />
development of a network of skills inspired by<br />
the MAXXelle philosophy. Our technical rooms<br />
and our staff are at the disposal of customers<br />
for on-going improvement.
MAXXELLE<br />
STAR<br />
PRODUCTS<br />
TH<strong>IN</strong>K Coloring Cream<br />
Ammonia Free<br />
TH<strong>IN</strong>K Ammonia Free<br />
is the color that gives<br />
you natural beauty and<br />
well-being of your hair.<br />
TH<strong>IN</strong>K covers 100% of<br />
grey hair in the most<br />
natural way possible:<br />
it is an Ammonia, PPD,<br />
Resorcinol, Paraben<br />
and odor-free coloring<br />
cream. Like all MAXXelle<br />
color lines, it does not<br />
require the addition<br />
of a natural base, the<br />
fantasy highlights, used<br />
pure, ensure perfect<br />
coverage. In addition<br />
to an excellent coloring<br />
result, the treatment<br />
gives protection,<br />
hydration and shine to<br />
the hair thanks to its<br />
formula with Baobab<br />
Leaf Extract, Argan Oil,<br />
Shea, Grapeseed Oil<br />
and Lemon Extract.<br />
contribution to<br />
medicine. Nature, which<br />
has always been a<br />
source of inspiration<br />
for MAXXelle, finds its<br />
highest expression<br />
in this professional<br />
hair care collection<br />
COSMOS ORGANIC<br />
certified. This<br />
certification guarantees<br />
finished products<br />
and raw materials for<br />
cosmetic production<br />
formulated with the use<br />
of organic elements<br />
and substances of<br />
natural origin. Galenica<br />
is the result of years<br />
of R&D that have<br />
resulted in 8 items<br />
with professional<br />
performance superior<br />
to that of synthetic<br />
products. All<br />
formulations, certified<br />
and vegan, contain<br />
100% ingredients of<br />
EYE CANDY<br />
PIGMENTED Bleaching<br />
Butter<br />
Eye_Candy Pigmented<br />
is the pigmented<br />
bleaching butter with<br />
low ammonia content<br />
that represents a<br />
new colouring system<br />
(bleaching and<br />
colouring in a single<br />
step). Its formulation<br />
is able to guarantee<br />
high lightening and<br />
colouring results at<br />
the same time, without<br />
attacking or damaging<br />
the hair structure with<br />
a gentle action on the<br />
scalp. It is available<br />
on the market in<br />
9 different shades<br />
that can be mixed to<br />
obtain a customised<br />
colour. Three actions<br />
in a single product:<br />
lightening pickling<br />
action for dyed hair and<br />
GALENICA Organic &<br />
Natural Experience<br />
From a careful research<br />
into pharmaceutically<br />
active substances<br />
and their therapeutic<br />
properties comes<br />
Galenica, a line named<br />
after Claudius Galen,<br />
a Greek physician of<br />
Imperial Rome famous<br />
for his fundamental<br />
natural origin and are<br />
free of petrochemical<br />
ones. The collection<br />
is free of SLS, SLES,<br />
Sulphates, Petrolatum,<br />
Silicones, Parabens,<br />
Behentrimonium<br />
Chloride and Fragrance<br />
Allergens.<br />
bleaching action for<br />
natural hair; pigmenting<br />
action due to the<br />
insertion of the new<br />
pigments inside the<br />
hair; reconstructive<br />
action that helps keep<br />
the hair structure<br />
compact during the<br />
bleaching process<br />
and the subsequent<br />
colouring phase.
A unique line of hair products is born from careful research on active pharmaceutical substances<br />
and their therapeutic properties.<br />
galenica<br />
B O TANIC A L E XPERI E N C E<br />
/ga·lè·ni·co/<br />
100%<br />
C OSMOS OR GANIC AND<br />
N AT U R A L P R ODUCTS<br />
MAXXelle today boasts a very long and<br />
meticulous research into the formulation of<br />
natural products. With the COSMOS<br />
ORGANIC accredited certification,<br />
is the first line of professional products that<br />
positions its formulas at an even higher level<br />
of performance than synthetic products.<br />
• W ELLN E SS VIBES •<br />
NATURAL HAIR CARE ATTITUDE<br />
www.maxxelle.com | follow us Facebook and Instagram
MEORO<br />
BEAUTY & WELLNESS<br />
A NEW LUXURY HAIRCARE<br />
BRAND MADE <strong>IN</strong> ITALY<br />
COMPANY PRESENTATION<br />
Meoro was born in 2019, in Milan, in the heart<br />
of the Fashion District. A new luxury haircare<br />
brand Made in Italy that in a short time<br />
becomes a reality with international customers<br />
with a wide variety of distribution channels. A<br />
collection of products that take care of 360°<br />
the well-being and needs of our customers.<br />
Meoro wants to become a reference point for<br />
the well-being of the person.<br />
Meoro is research for an innovative and unique<br />
product devoted to the beauty and health of<br />
your hair. Efficient and essential with certified<br />
results. Meoro’s identity is inspired by the<br />
simplicity of the brand, essential and neutral<br />
colors that recall nature and commitment to<br />
the ecosustainability of the company. This is<br />
why Meoro wants a relationship of trust with<br />
the customer supported by knowledge and<br />
experience.<br />
OUR PHILOSOPHY<br />
Beauty is unique, and linked to well-being.<br />
When we make ourselves the center of our<br />
attention and take care of our wellness we<br />
feel confident and happier.<br />
Beauty&Wellness is a collection that<br />
encourages everyone in releasing the best<br />
ABOUT US<br />
Company Name:<br />
Meoro Beauty & Wellness<br />
Gam Cosmetics srl<br />
Company Address:<br />
Corso Venezia, 8 – Milan Italy<br />
Email: info@gamcosmetics.eu<br />
Website:<br />
www.meoro.com<br />
Founded in:<br />
2019<br />
Number of employees:<br />
7<br />
Manager:<br />
Mr Andrea Carlo Pampuri CEO<br />
Ms Arianna Cuocci, marketing & Communication<br />
Manager<br />
Main Brands:<br />
Hair&Wellness, Color&Wellness, Scalp&Wellness<br />
Main Export Destinations:<br />
Poland, France, U.S.A., Canada, Saudi Arabia,<br />
Qatar, U.A.E., Switzerland, Australia, Czech<br />
Republic, Turkey, UK<br />
Mr Andrea Carlo Pampuri<br />
CEO<br />
Ms Arianna Cuocci, marketing<br />
& Communication Manager
REASONS WHY<br />
100% Made in Italy<br />
Planet Friendly & Ecosustainable<br />
360° Haircare Wellness<br />
version of self through an immersive ritual. A<br />
collection born to make everybody feel good<br />
and take care of every aspect of haircare,<br />
three essential lines dedicated to wellness:<br />
• Hair&Wellness<br />
Cream products dedicated to the<br />
reconstruction of the hair, lengths and<br />
styling customized according to needs.<br />
Dedicated to all types of hair, choosing the<br />
styling product that comes close to the<br />
characteristics of the customer, in three<br />
simple steps:<br />
Cleansing&Treatment<br />
Styling<br />
Finish<br />
• Color&Wellness<br />
Colouring products in powder 100% Natural,<br />
Vegan, Eco-sustainable, 98% Biodegradable<br />
and Planet Friendly<br />
An ambitious project, the dyeing herbs<br />
have a strong treating component that give<br />
strength and softness to the hair in addition<br />
to coloring. The result of Color&Wellness<br />
powder is a natural color, with the duration<br />
of a chemical color. This natural way of<br />
coloring is a 2 in 1: Treatment and Coloring.<br />
• Scalp&Wellness (coming soon)<br />
Healing products dedicated to the wellbeing<br />
of the scalp and providing anti-hair<br />
loss treatment in three simple steps<br />
Pretreatment (Cleans deeply and prepares<br />
the scalp for the treatment)<br />
Shampoo (Prevent weakening of the hair<br />
and subsequent fall)<br />
Lotion (Tones the scalp with an intense<br />
sanitizing and stimulating effect)
MEORO BEAUTY & WELLNESS<br />
STAR<br />
PRODUCTS<br />
Sealing & Elightening Oil<br />
No rinsing oil with<br />
nourishing, restructuring<br />
and laminating-protective<br />
action. It is enriched<br />
with active ingredients<br />
with high affinity with<br />
the hair that exert an<br />
emollient, restorative<br />
and polishing action. Its<br />
long-lasting conditioning<br />
and laminating action,<br />
protects the hair from<br />
humidity. Helps to<br />
redefine the tips and<br />
smooth the cuticles.<br />
Hair & Wellness<br />
Treatment Professional<br />
Kit<br />
Professional treatment<br />
for restructuring and wellbeing<br />
of the hair able<br />
to adapt dynamically<br />
according to needs.<br />
Deep restructuring for<br />
particularly damaged<br />
or dull hair due to<br />
chemical treatments,<br />
and strengthening for<br />
the maintenance of<br />
bright and healthy hair.<br />
Formulated with specific<br />
thermolabile vitamins<br />
and natural oils with a<br />
highly nourishing and<br />
regenerating action that<br />
exert their best cold<br />
performance.<br />
Colorture<br />
The dyeing herbs, in<br />
addition to having<br />
incredible beneficial<br />
effects on the skin, can<br />
aggregate to natural<br />
keratin of the hair and<br />
keratin chemically<br />
modified, depositing<br />
color. The selected<br />
powder shall be mixed<br />
with water. The result in<br />
color and durability is like<br />
the one of a chemical<br />
coloring. 100% Natural,<br />
Vegan, Eco-sustainable,<br />
98% Biodegradable and<br />
Planet Friendly.
MYOSOTIS<br />
NATURE FAVOURS<br />
YOUR BEAUTY<br />
Myosotis Srl was founded in 1998, borning<br />
from the previous experience of more than 30<br />
years in the trichological field of the Mattiello’s<br />
family. Their constant attention to nature<br />
brings them to launch the brand Orising,<br />
hair curative line with natural phytoextracts,<br />
essential oils and many other biological<br />
components.<br />
Today, Myosotis presents Orising NaturHarmony:<br />
natural treatments for scalp and lengths<br />
problems, vegan ok, 100% recycled packaging,<br />
up to 98% of natural active ingredients,<br />
made in Italy.<br />
Since the very beginning Orising obtains a<br />
great success and spreads rapidly, first in<br />
Europe, then in the Middle East, Ukraine,<br />
Russia, Asia, USA.<br />
Since the very beginning, Orising obtains a<br />
great success and spreads rapidly, first in<br />
Europe and immediately after in the Middle<br />
East, Russia, Eastern-Central Europe; recently<br />
also in the USA and Canada.<br />
The constant research of innovative products<br />
brings the brand always at the forefront for<br />
quality and specialty of its products.<br />
Today, Orising is considered a landmark on<br />
the market.<br />
As a company, we strongly believe in mutual<br />
trust and in working together with our partners<br />
to reach tangible, mutually beneficial objectives.<br />
Above Maria<br />
Grazia Zanini and<br />
Mario Mattiello.<br />
ABOUT US<br />
Company Name:<br />
Myosotis SRL<br />
Company Address:<br />
Via XX Settembre, 9<br />
37129 Verona (VR) - Italy<br />
Tel. +39 045502641<br />
Email: orising@orising.it<br />
Website:<br />
www.orising.it<br />
Founded in:<br />
1998<br />
CEO:<br />
Ms. Maria Grazia Zanini<br />
General Manager:<br />
Mr. Mario Mattiello<br />
Main Brands:<br />
Orising, Orising Skin Care<br />
Main Export Destinations:<br />
Europe, Russia, Ukraine, South<br />
America, Usa, Singapore, Middle East<br />
STAR<br />
PRODUCTS<br />
Orising Naturharmony<br />
Natural benefit for the<br />
scalp<br />
2023 EXHIBITIONS - COME AND VISIT US:<br />
Cosmoprof Bologna | 16th – 20th March 2023<br />
Central Asia Beauty Expo | Almaty<br />
24th – 26th May 2023<br />
Cosmoprof North America | Las Vegas<br />
11th – 13th July 2023<br />
Beauty Istanbul | 27th – 29th September 2023<br />
Beauty World Middle East | Dubai |<br />
30th October – 1st November 2023<br />
Cosmoprof Asia | Hong Kong |<br />
15th – 17th November 2023
MYOSOTIS<br />
A GOLDEN<br />
DREAM<br />
In 2016, after various requests of our best<br />
clients, we launched a special collection<br />
for the skin, addressed to high-end clients,<br />
Orising Skin Care. This luxury line contains the<br />
newest generation ingredients of high quality,<br />
natural phytoextracts and many biological<br />
components, the main characteristic of the<br />
brand Orising.<br />
Orising Skin Care helps our skin contrasting<br />
the signs of aging and maintaining a luminous,<br />
young, and moisturized skin. The line is gaining<br />
great success thanks also to the unique and<br />
refined packaging, other than the evident<br />
attention to details, essential in the launch<br />
of each new product. 24K Gold products<br />
complete the brand of excellence in efficacy<br />
of results, other than surely being a reason of<br />
interest and attention of the best distributors.<br />
Orising Skin Care is sold with all the marketing<br />
materials needed for the promotion of the line<br />
to all the best distributors. The quality ‘Made<br />
in Italy’ is a guarantee of efficacy, that together<br />
with the unique packaging pledge a great<br />
success of the line. In addition, for company<br />
policy, the products and Cruelty Free.<br />
REASONS WHY<br />
100% Made in Italy<br />
High Quality Products<br />
Strong Focus on Natural<br />
Ingredients<br />
30 Years’ Experience<br />
COMPANY GEOGRAPHIC BUS<strong>IN</strong>ESS<br />
According to company statements,<br />
the currently developed business geographic<br />
areas are: Europe, Russia, Ukraine, Usa,<br />
Canada, Singapore, Middle East<br />
NEW DISTRIBUTION TARGETS<br />
According to the company’s statements,<br />
the brand’s distribution strategy could<br />
consider new opportunities in countries<br />
such as: Asia, Australia, Western Europe,<br />
Latin America.<br />
STAR PRODUCTS<br />
My Golden Secret Gold Cream and Gold Mask, Gold<br />
Water Tonic, Framboise Water Tonic, Like a Dream<br />
with Gold 24K
NEVITALY<br />
NATURE, ETHICS<br />
AND VISION<br />
OUR HISTORY<br />
The brand NEVITALY was launched in 2013 by<br />
the laboratories of Biocosm’ethics; with over<br />
40 years of experience in the field of reaserch<br />
and innovation and passion for everything that<br />
is plant derived, Nev.Lab has created a brand<br />
that encapsulates the main values around<br />
beauty, care, scalp-wellness through the use<br />
of selected essential oils and skin inspired<br />
technologies. As the topic of scalp care and<br />
scalp wellness has become a mainstream<br />
behaviour among all generations, Nevitaly<br />
wants to answer to the market need and<br />
provide a brand new range of products that<br />
starting from the roots cleanse, purify, restore<br />
and rebalance the scalp.<br />
OUR PHILOSOPHY<br />
Taking tradition to modern days by using all<br />
ingredients that Mother Earth has to offer in<br />
a new sustainable way. Thanks to the longterm<br />
knowledge and expertise in the use of<br />
essential oils, we are able to formulate and<br />
develop high performance products to improve<br />
the well-being of scalp and hair. Thanks to the<br />
long-term knowledge and expertise in the use<br />
ABOUT US<br />
Company Name:<br />
BIOCOSM’ETHICS<br />
(Brand NEVITALY)<br />
Company Address:<br />
Viale Alcide De Gasperi, 16<br />
36050 Cartigliano (VI) - Italy<br />
Website:<br />
new.nevitaly.it<br />
Founded in:<br />
2013<br />
Business Manager/Export Manager:<br />
Nicoletta Peruzzo<br />
Main Export Destinations:<br />
Germany, Poland, Hungary, Serbia, Austria,<br />
Spain, Ucrain<br />
Number of employees:<br />
43
of essential oils, we are able to formulate<br />
and develop high performance products to<br />
improve the well-being of scalp and hair. With<br />
an array of over 1,500 different ingredients,<br />
our R&D and Laboratories strive every day<br />
for innovative formulation that enhance the<br />
efficacy of our products.<br />
WE BELIEVE<br />
We believe that science can bring people<br />
back into contact with the true essence of<br />
nature- We believe that the care of scalp and<br />
hair, through beauty rituals to be carried out<br />
at home and in the salon, contribute to the<br />
well-being of body and mind- We believe in<br />
the contribution of professionals experience<br />
to identify the most suitable beauty and<br />
wellness path for our end consumers<br />
REASONS WHY<br />
NATURALITY<br />
RITUALS<br />
TRANSPARENCY<br />
EFFORTLESS BEAUTY<br />
THE STRATEGY DEVELOPED FOR THE<br />
SALONS<br />
• Providing the tools and knowledge<br />
necessary for the salon to become the<br />
testimonial of the brand through adequate<br />
services and consultancy<br />
• Providing all required materials,<br />
merchandising and salon tools to create<br />
dedicated areas for customer consultation<br />
and retail to increase salon business<br />
• Providing adequate education programme<br />
(seminars, webinars and in-salon) to<br />
increase the professional’s knowledge.
NEVITALY<br />
OUR VISION YOUR VALUE<br />
We offer professionales effortless beauty in<br />
a conscious and respectful way.<br />
Beautiful planet needs clean beauty:<br />
• SEE the future with new eyes<br />
• RESPECT the evironment around us<br />
• LOVE beauty in all its form.<br />
STAR<br />
PRODUCTS<br />
OILISTHIC<br />
To achieve a 360° wellbeing<br />
we want to offer<br />
3 linea of products that,<br />
thank to essential oils,<br />
treat scalp and hair<br />
directly to their source,<br />
the roots. Furthermore<br />
1 line of products with<br />
biotechnological active<br />
ingredients designed<br />
to prepare the scalp<br />
for subsequent specific<br />
treatments and to be<br />
combined with the<br />
products of the other<br />
lines according to your<br />
needs.<br />
with a specific action,<br />
expertly created by<br />
our laboratory to act<br />
effectively on the<br />
anomaly.<br />
New SUPERACTIVE<br />
SCALP LOTION<br />
Intensive treatment<br />
for the scalp.Ideal for<br />
counteracting intensive<br />
hair loss.<br />
Helps strengthen the<br />
hair bulb’s anchoring<br />
system. Perfect synergy<br />
of essential oils for<br />
maximum effectiveness.<br />
Hero products:<br />
Scalp Awake<br />
Awake your scalp,<br />
Regenerate your hair:<br />
Scalp Awake line has<br />
been formulated to<br />
counteract thinning<br />
and reinvigorate the<br />
hair fiber. Each product<br />
is designed to restore<br />
energy to the scalp.<br />
Inner Energy Technology<br />
is a blend of carefully<br />
selected precious oils
In nature we have seen everything.<br />
We saw a companion, for those who<br />
dedicate themselves to their beauty<br />
every day by looking in the mirror.<br />
We have seen a promise, forthose<br />
who propose a sustainable product<br />
in the salon: from the formula, to the<br />
components, to the container.<br />
We saw a possibility: to combine sweetness<br />
and effectiveness, self-care and respect fot<br />
the environment. Because the secret is to<br />
see beauty where others see only reality.<br />
www.nevitaly.com
OZONO<br />
HEALTH&BEAUTY<br />
A NATURAL AND BIOSTIMULANT<br />
SK<strong>IN</strong> CARE<br />
OUR PHILOSOPHY<br />
The new concept for a natural and<br />
biostimulant skincare is born.<br />
OZONO Health & Beauty cosmeceutical line<br />
represents an absolutely innovative and<br />
technological method for daily skin care,<br />
combining the best formulations of high<br />
cosmetics with the properties of ozonated oil,<br />
obtained according to an exclusive patent that<br />
allows its stabilization. The use of products<br />
containing ozonated oil in dermo-cosmetics<br />
considerably prevents cellular aging,<br />
creating an antioxidant action, removing skin<br />
imperfections, moisturizing and protecting<br />
the skin from external agents and making it<br />
luminous and pleasantly velvety.<br />
OUR HISTORY<br />
Our company was founded in 2013 by Franca<br />
Rosso on the initiative of a group of Italian<br />
entrepreneurs, joined by researchers and<br />
scientists with over thirty years' experience<br />
in bio-chemistry, and specifically in the field<br />
of ozone therapy.<br />
The innovative product line OZONO Health<br />
ABOUT US<br />
Company Name:<br />
OZONO Health&Beauty<br />
Limited Liability Company<br />
Company Address:<br />
Via Pianosa, 3<br />
57037 Portoferraio (LI) Isola d'Elba<br />
Italy<br />
Tel. +39 0565 915954<br />
Email: inf@ozono-hb.it<br />
Website:<br />
www.ozono-hb.it<br />
Founded in:<br />
2013<br />
Number of employees:<br />
15<br />
CEO:<br />
Franca Rosso<br />
Export Manager:<br />
Gaetano Taverna, Lamberto Ferrini<br />
Main brands:<br />
Ozono Health & Beauty<br />
Main Export Destinations:<br />
European countries, Central America,<br />
Kuwait, Oman, Emirates, Russia<br />
Above: Franca Rosso, Gaetano Taverna and Lamberto Ferrini.
& Beauty, which uses the best ingredients<br />
and formulations of high quality cosmetics<br />
associated with the oxygenating properties<br />
of ozonated oil, are the new frontier for the<br />
health and wellbeing of the epidermis.<br />
All our products are strictly "Made in Italy",<br />
according to the highest standards of<br />
generations of craftmanship. The combination<br />
of the innovative features of ozonated oil and<br />
the traditions of high cosmetics containing<br />
the secrets and techniques of decades of<br />
experience, have given rise to a successful<br />
line of products.<br />
Our goal is to raise awareness and<br />
appreciation of OZONO Health & Beauty<br />
products around the world, thus helping to<br />
spread "The Philosophy of Wellness" and<br />
the prestige of Made in Italy. In this crucial<br />
times for our environment we're also working<br />
on swiftly convert our line in a green key<br />
eliminating any less eco-friendly ingredient<br />
or chemical. Our innovative products were<br />
also recently awarded among the top three<br />
company in the Innovation Award during the<br />
last MCB in Paris 2022.<br />
The company together with the line itself is<br />
improving visibly year after year and even day<br />
by day, improving formulas and developing<br />
contacts worldwide.<br />
REASONS WHY<br />
Innovative product<br />
formulation with and<br />
exclusive patent<br />
Innovative technology that<br />
captures our main ingredient,<br />
ozone, making us able to use<br />
it for our products<br />
High quality products made<br />
by fine craftmanship and the<br />
newest technologies.
OZONO HEALTH&BEAUTY<br />
OUR SECRET<br />
The ozonized oil that is obtained with this<br />
long process is rich in peroxides, obtained<br />
through an exclusive patent and it is used in<br />
every product in both the professional and<br />
the home care line The active ingredient is<br />
contained in the complete range of products<br />
in the opportune percentages and is released<br />
on the skin in the form of azonide, the<br />
derivatives of ozone; with a small massage,<br />
these penetrate the epidermis and reach the<br />
microcirculation, reactivating the circulation<br />
The active ingredients therefore reach the<br />
dermis helping the cellular turnover and<br />
giving skin a more radiant appearance, they<br />
help to reduce fine lines and eliminate the<br />
imperfections of the skin's tissue.<br />
STAR<br />
PRODUCTS<br />
PULCHERRIMA<br />
RESTRUCTUR<strong>IN</strong>G ANTI<br />
AGE CREAM<br />
It is a cream with an<br />
exclusive formula,<br />
particularly rich in<br />
regenerating and<br />
restructuring substances<br />
for the epidermis.<br />
FITOCREMA<br />
MOISTURIZ<strong>IN</strong>G FACE<br />
CREAM<br />
Moisturizing, revitalizing<br />
and emollient cream<br />
based on vegetable<br />
raw materials, quickly<br />
absorbed, with a light<br />
texture and with a<br />
pleasant sensation on<br />
the skin.<br />
FILLER GEL FACE AND<br />
NECK<br />
Highly technological<br />
3D gel, in which<br />
the combination of<br />
ozonated oil with two<br />
types of hyaluronic acid<br />
provides an immediate<br />
filling and biorevitalizing<br />
filler effect on the<br />
epidermis.<br />
EYES SERUM EYE<br />
CONTOUR<br />
Eye contour serum<br />
contains active<br />
ingredients that reduce<br />
the signs of fatigue,<br />
leaving the skin more<br />
luminous and relaxed.
PHILIP<br />
MART<strong>IN</strong>’S<br />
ORGANIC <strong>IN</strong>GREDIENTS AND<br />
GREEN CHEMISTRY<br />
Philip Martin's, an Italian Professional Hair<br />
Care and Skin Care company founded in 2010<br />
at Altavilla Vicentina, Vicenza.<br />
Known as the city of the architect Andrea<br />
Palladio, Vicenza has distinguished itself<br />
worldwide for its Italian excellence thanks to<br />
the presence of luxury, design and fashion<br />
brands.<br />
The soul of a country encapsulated in a system<br />
recalling products, relationships, knowhow<br />
and expertise. Philip Martin’s has created<br />
its own system which involves the capable<br />
hands of hairdressers and beauticians and<br />
the mindsets of their customers in a unique<br />
sensorial experience. Organic ingredients,<br />
mixed with Green chemistry, inebriate the<br />
senses and enhance the well-being feeling.<br />
The Academy guides professionals on a<br />
revolutionary journey, transforming skills<br />
into expertise. This Concept creates the<br />
environment and uniqueness for an alternative<br />
approach that enhances customer loyalty.<br />
ABOUT US<br />
Company Name:<br />
Philip Martin’s<br />
Company Address:<br />
via Brenta, 34<br />
36077 Altavilla Vicentina (VI) - Italy<br />
Website:<br />
www.philipmartins.it<br />
IG: @philipmartins.it<br />
FB: Philip Martin’s<br />
Linkedin: Philip Martin’s Official<br />
E-mail: paolapiccolo@philipmartins.it<br />
Phone: +39 0444 370833<br />
Founded in:<br />
2010<br />
Number of employees:<br />
22<br />
Trading Marketing Manager:<br />
Paola Piccolo<br />
Skin Care sales Manager:<br />
Greta Carolo<br />
Technical Skin Care Manager:<br />
Ornella Mellone<br />
Main Brands:<br />
Philip Martin’s
MADE <strong>IN</strong> ITALY<br />
“Made of Italy” expresses the brand choice<br />
of producing in Italy with raw materials and<br />
high quality standards obtained in Italy and<br />
sold all over the world. The Philip Martin's<br />
brand logo represents the union of two hands<br />
intersecting and enclosing together as in a<br />
metaphor of working together, sharing and<br />
collaborating with a vision towards the future.<br />
Philip Martin’s, a complete system consisting of:<br />
• PRODUCTS Hair Care Line & Skin Care Line<br />
• ACCESSORIES Philip Martin’s Essential<br />
Accessories<br />
• TOMMY’S ACADEMY Hairdresser Courses<br />
& Beautician Courses<br />
• SALES SYSTEM Become a wellness and<br />
beauty dealer<br />
• CASA PHILIP MART<strong>IN</strong>’S Dedicated retail<br />
system<br />
FIVE ELEMENTS<br />
LUXURY: A pleasant moment, the harmony of<br />
body and soul, the joy of looking at oneself<br />
in the mirror. Philip Martin's brings luxury,<br />
intrinsic to each one of us thanks to sublime<br />
blends.<br />
SENSORIALITY: The well-being offered by<br />
Philip Martin's is a journey in which aesthetic<br />
taste, fragrance, and sensations make the<br />
customer dream and experience unique<br />
moments. The resulting pleasure is the soul<br />
of the brand's creations.<br />
BIO-ORGANIC: A balance obtained between<br />
nature and science with innovative, patented<br />
and certified plant complexes.Natural and<br />
functional active ingredients which enhance<br />
the product performance. The results are<br />
effectiveness and special care for clients,<br />
employees and the environment.<br />
EXCLUSIVITY: The system includes evolution,<br />
growth, competence and skills in engaging<br />
with a strong personality. The training,<br />
consultancy, philosophy and concept are<br />
designed to make each path unique and<br />
exclusive for those who share Philip Martin’s<br />
philosophy.<br />
REASONS WHY<br />
ACCESSIBLE LUXURY<br />
SENSORIALITY<br />
BIO-ORGANIC<br />
EXCLUSIVITY<br />
RETAIL
PHILIP MART<strong>IN</strong>’S<br />
RETAIL - THE FUTURE OF THE PROFESSIONAL<br />
Casa Philip Martin's has been created to give<br />
hairdressers and beauticians the possibility<br />
of having a brand alongside which can help<br />
them under all the aspects of their profession,<br />
retail, communication, and consultancy.<br />
Today, Casa Philip Martin's is not just a hub<br />
but an entire system that allows you to share<br />
the philosophy of the brand dedicated to the<br />
end customer.<br />
L<strong>IN</strong>E FOR BEAUTICIANS<br />
FACE Cleansers, Serums, Tonics, Exfoliators,<br />
Masks and Creams.<br />
Designed to purify, moisturize and illuminate<br />
the skin of the face for a natural, and radiant<br />
result.<br />
BODY Cleansers, Fluids, Tonics, Muds,<br />
Exfoliators, Creams, Butters and Oils.<br />
The Philip Martin's body line offers a solution<br />
for every need ranging from daily cleansing<br />
and hydration to solving specific skin<br />
blemishes. The products are formulated and<br />
designed to cuddle the skin in a delicate but<br />
effective manner.<br />
TECHNOLOGY Microdermoabrasion, Ionozone<br />
e Thermophoresis.<br />
TMX6, the thermal generation system<br />
which can be applied thanks to handpieces,<br />
designed and created to facilitate the<br />
absorption of Philip Martin's products, making<br />
skin smoother, more radiant and elastic from<br />
the very first treatment.<br />
PERSONAL CARE A Personal Care at 360°<br />
Philip Martin's is dedicated to the total wellbeing<br />
of each person thanks to products created<br />
for the body and mind care. A wellness ritual<br />
designed for self-pampering and relaxation.<br />
STAR PRODUCTS<br />
Anti-Aging Face Cream<br />
A particularly effective<br />
cream to counteract<br />
the signs of ageing on<br />
the skin. Immediate<br />
performance obtained<br />
thanks to a unique<br />
cream formulation that<br />
has both filling, antiaging<br />
and lifting effects.<br />
Hyaluronic acid, peptides<br />
in cosmetic drones and<br />
growth factors make<br />
this emulsion unique<br />
in restoring skin tone.<br />
Extraordinary lifting and<br />
anti-aging properties for<br />
a smooth, well-groomed<br />
and luminous skin.<br />
Objective, active, synergistic.<br />
The combination of<br />
growth factors and the<br />
principles contained in<br />
the revolutionary cream<br />
plump, revitalise and give<br />
a lifting effect to the skin.<br />
Thanks to the effective<br />
release of the active<br />
ingredients on the target<br />
cells, the skin regains<br />
tone, elasticity and<br />
hydration. The newfound<br />
youth of the skin.<br />
Lip Contour Mask<br />
Volumising & Antipollution<br />
Ideal mask for<br />
moisturising and<br />
protecting the lips. Its<br />
formulation is composed<br />
of active ingredients<br />
including a mix of three<br />
Hyaluronic Acids, with<br />
low, medium and high<br />
molecular weight, to<br />
nourish and moisturise<br />
in depth. The innovative<br />
anti-pollution complex,<br />
extracted from the<br />
seaweed Undaria<br />
Pinnatifida, brightens<br />
and strengthens the<br />
lips natural defence,<br />
Cornflower Water has<br />
a soothing action, and<br />
organic Rosehip extract<br />
counteracts skin ageing.<br />
Body cleansing butter<br />
Body cleansing butter for<br />
home and professional<br />
use. Ensures perfect<br />
smoothness for a<br />
pleasant and prolonged<br />
massage. It leaves the<br />
skin clean, supple and<br />
silky to the touch without<br />
any greasy residue. It<br />
is ideal to help absorb<br />
professional products for<br />
treatments aimed at<br />
improving skin blemishes.<br />
It can be used to spread<br />
with a light massage and<br />
then rinsed in the shower<br />
with plenty of water.
SK<strong>IN</strong> CARE<br />
www.philipmartins.it
PIDIELLE<br />
EXALT THE BEAUTY<br />
OF EVERY <strong>IN</strong>DIVIDUAL<br />
Pidielle S.p.A is an international company based<br />
in Milan, drawing on its founder’s talent and<br />
experience in the field of professional<br />
cosmetics. A modern business, is always on<br />
the cutting edge, to ensure innovative hair care<br />
solutions. Pidielle S.p.A. is committed to<br />
ensuring the highest possible levels of safety<br />
while reducing impact on the environment<br />
through carefully selecting its suppliers of<br />
ingredients, packaging and components. For<br />
more than 50 years we have worked with<br />
professional hairdressers from all over the<br />
world to help them deliver uniqueness to their<br />
clients. This translates into a profound<br />
understanding of color and the professional<br />
sector, as a guarantee of the quality and<br />
service that our company is able to provide.<br />
Our approach matches high performing Made<br />
in Italy products with concrete business<br />
development projects for our partners through<br />
support, collaboration, inspiration, international<br />
education and bespoke services.<br />
<strong>IN</strong>DEPENDENT HAIR BEAUTY LAB<br />
Pidielle puts individuality and uniqueness at its<br />
core, offering products, services and interactive<br />
education to support the hairdresser’s business.<br />
Our objective is to empower stylists and colorists<br />
all over the world with expert knowledge and<br />
know-how, so they can focus on creativity and<br />
offer a truly personalised service to the client in<br />
the chair. Pidielle boasts an internal laboratory<br />
in which our products are formulated and<br />
developed, as well as proprietary manufacturing<br />
units. As certified manufacturers and color<br />
experts since 1970, our production principles<br />
are founded on a continuous quality and control<br />
system, which has always distinguished the<br />
brand. A company with a conscience, devoted to<br />
reducing social injustice and helping shape a<br />
better future. Since 2010 we have been working<br />
with COOPI an independent, secular humanitarian<br />
organization committed to the development of<br />
women and local communities. After the project<br />
in Sierra Leone, teaching local women how to<br />
ABOUT US<br />
Company Name:<br />
Pidielle S.p.A<br />
Company Address:<br />
Via Bergamina, 7<br />
20014 Nerviano<br />
Milan - Italy<br />
Tel. +39 0331 580166<br />
Email: elgon@<br />
elgoncosmetic.it<br />
Website:<br />
www.elgoncosmetic.com<br />
www.ibicosmetics.it<br />
www.moodme.it<br />
Founded in:<br />
1970<br />
CEO:<br />
Ms. Serena Caimano<br />
Main Brands:<br />
Elgon, IMAGEA,<br />
Mood, Link-D, IBI
REASONS WHY<br />
cultivate their own farming business, Elgon<br />
has supported the project WATER FOR LIFE,<br />
WATER FOR PEOPLE in Ethiopia, and has<br />
already identified new further projects to be<br />
involved in over the coming years.<br />
MARKET <strong>IN</strong>TEREST<br />
Distributed in 91 countries, Pidielle is looking to<br />
expand its family. We are looking for distributors<br />
with a solid experience in the cosmetic industry,<br />
who hold a structured and widespread<br />
commercial network in their territory. If you, just<br />
like us, strive for increased sales development<br />
and believe in providing excellent education<br />
programs, please get in touch.<br />
BRANDS<br />
Elgon the premium and international brand of<br />
hair cosmetics that has been supporting the<br />
passion and creativity of hairstylists around the<br />
world. It offers inspiration and innovation with<br />
Italian-made quality products and personalised<br />
professional services. The brand’s mission is to<br />
accompany its partners as they grow, offering<br />
tailor-made training experiences and valuing the<br />
uniqueness of each individual: professionals and<br />
customers alike. Mood is a simple and functional<br />
range of products to kick-start any beauty<br />
program. A dynamic and alternative approach to<br />
professional products for the treatment, styling<br />
and hair color, expressed in high-impact<br />
packaging. Mood provides quality through<br />
advanced formulas that are 100% made in Italy.<br />
100% made in Italy<br />
Worldwide presence<br />
Strong focus on R&D and<br />
Innovation<br />
Halal and eco-friendly product line<br />
Highly engaged in CSR activities<br />
International education program<br />
ISO 9001 certification to ensure<br />
first-class products<br />
GMP certification<br />
Our goal: to offer top-quality<br />
professional products and services<br />
Our mission: to make a<br />
personalized and premium quality<br />
professional hairdressing service<br />
available to everyone<br />
IBI is an independent Italian project born within<br />
the group, specializing in the design and<br />
production of innovative and sustainable hair<br />
cosmetics. Specific expertise lies in the ability to<br />
create customized formulas based on customer<br />
needs and perfectly adhering to the identity of<br />
their brand. Maximum sustainability and respect<br />
for the planet at the heart of everything IBI does.<br />
BIO-TECHNOLOGIES<br />
With the term ‘bio-technology’, we mean the<br />
study and industrial application of processes<br />
such as fermentation, enzymatic action,<br />
liposomes and cell cultures - all processes<br />
occurring in nature - which allow for the<br />
production of highly performing cosmetic<br />
ingredients with a high index of naturalness.<br />
A dynamic and flexible use of products derived<br />
from bio-technologies allows for the<br />
development of innovative products and offers<br />
the opportunity to customise the end product,<br />
with a focus on sustainability. This is why<br />
Pidielle will include bio-technological ingredients<br />
in all of its new launches.
ELGON<br />
STAR<br />
PRODUCTS<br />
ESSENTIALS<br />
New amazing six lines of<br />
essential products designed<br />
to give, in the salon and<br />
at home, a professional,<br />
effective and safe response<br />
to the most common hair<br />
needs.<br />
• YES SH<strong>IN</strong>E: visibly shiny<br />
hair for an incomparable<br />
brilliance.<br />
SPARKLE SHAMPOO, EXTRA<br />
GLOW MASK, CRYSTAL<br />
WATER.<br />
Focus on: YES SH<strong>IN</strong>E<br />
CRYSTAL WATER. Liquid<br />
conditioner with instant<br />
brightening action.<br />
• YES SMOOTH: Visibly silky<br />
hair, surprisingly disciplined<br />
and shiny.<br />
SUPER CONTROL SHAMPOO,<br />
SO SLEEK CONDITIONER,<br />
LISS FOREVER MASK,<br />
MAGIC COAT SPRAY.<br />
Focus on: MAGIC COAT<br />
SPRAY. Ultralight protective<br />
spray with anti-frizz action,<br />
even in humid conditions.<br />
• YES HYDRA: visibly and<br />
deeply hydrated hair, for an<br />
extraordinarily healthy, soft<br />
look that is full of vitality.<br />
HYDRA BEAUTY SHAMPOO,<br />
HYDRA BEAUTY CONDITIONER.<br />
• YES NOURISH: visibly<br />
nourished, extraordinarily<br />
soft and full hair<br />
POWER SOURCE SHAMPOO,<br />
HYPER NUTRI MASK,<br />
WONDER NUTRI OIL,<br />
MIRACLE DAY&NIGHT<br />
SERUM.<br />
Focus on: WONDER NUTRI OIL.<br />
A treasure chest of wonder<br />
for the hair, a wonderful<br />
deep-acting nourishing oil for<br />
all dry hair types.<br />
MIRACLE DAY&NIGHT<br />
SERUM. A miracle of<br />
versatility for hair: a beauty<br />
cuddle for the day, a<br />
nourishment booster for the<br />
night.<br />
• YES DAILY: Visibly healthy<br />
hair full of vitality, super<br />
light and shiny. Ideal for a<br />
frequent use.<br />
EVERYDAY SHAMPOO, DAY-<br />
BY-DAY HYDRA MIST, NO<br />
STRESS DRY SHAMPOO.<br />
• YES CURLS: Elastic,<br />
hydrated, soft and shiny<br />
curly hair. Absolutely perfect.<br />
+53% of elasticity.<br />
HYDRA SHAMPOO, GENTLE<br />
SHAMPOO, HYDRA MASK,<br />
NUTRI MASK, MEMORY<br />
CREAM, HYDRA SPRAY.<br />
Focus on: MEMORY CREAM.<br />
Unbelievable elasticising<br />
cream with memory effect.<br />
LUM<strong>IN</strong>UANCE<br />
Permanent hair coloring<br />
oil. For ultra radiant, multidimensional<br />
color results.<br />
+25% BRILLIANCE ON HAIR.<br />
50 shades. Mix ratio 1:1.<br />
The formula:<br />
• 1,2% Biotech Verbascum<br />
Extract 1,2%: a functional<br />
quantity that guarantees<br />
bright, lustrous, radiant hair.<br />
• 0,15% Vitamin C: for<br />
soft,shiny hair and an<br />
antioxidant effect.<br />
• Ammonia free<br />
• PPD free<br />
Benefits for the salon:<br />
• SUPER FORMULA ➔ +25%<br />
brilliance of hair.<br />
• MULTIUSER ➔ With a<br />
single color the colorist<br />
can meet the needs of all<br />
customers stock saving.<br />
• GREATER TOLERABILITY<br />
OF THE SK<strong>IN</strong> ➔ No<br />
Ammonia, No PPD.<br />
GET THE COLOR<br />
PPD free permanent<br />
professional coloring cream.<br />
The hairdresser is able to<br />
propose the new NATURAL<br />
GLOW color result service<br />
and recommend the most<br />
suitable nuance among the<br />
wide range of Get The Color,<br />
thus create a qualitative<br />
experience in the salon that<br />
builds customer loyalty.<br />
What makes this range<br />
unique?<br />
•Natural effect color service<br />
•Glossy color<br />
•100% coverage of grey/<br />
white hair<br />
•Long-lasting color<br />
•It does not contain<br />
PPD, parabens, silicones,<br />
sulphates, SLS and SLES<br />
Mixing ratio: 1:1.5. High lift<br />
lighteners 1:2<br />
The formula:<br />
• 0,15% VITAM<strong>IN</strong> C:<br />
softness, shine and an<br />
antioxidant action.<br />
• 0,15% FERMENTED<br />
CITRUS FRUIT EXTRACT:<br />
bestows shine, radiance and<br />
hydration upon the hair.<br />
SUBLIMIA<br />
The best seller Sublimia<br />
meets the main needs of<br />
every type of hair.<br />
HAIR DD SHAMPOO, HAIR<br />
DD MASK, HAIR DD CREAM.<br />
Focus on: HAIR DD CREAM.<br />
Beautifying Cream. DD<br />
stand for Dynamic Do-All:<br />
10 benefits in 1 product.<br />
It tames lengths; delivers<br />
shine and hydration;<br />
detangles; provides body;<br />
makes the hair more<br />
manageable; exerts an antiageing<br />
action; protects from<br />
heat sources; exerts an anticolor<br />
fading action; prolongs<br />
the duration of styles, and<br />
finally protects the color<br />
from UV rays.
LUM<strong>IN</strong>UANCE<br />
AMAZ<strong>IN</strong>G NEW LIGHT<br />
FOR YOUR HAIR<br />
The first oil coloring without PPD, without ammonia, without<br />
parabens, without toxic substances, without animal derivatives to<br />
ensure maximum skin tolerability.<br />
With 1,2% of Biotech Verbascum Extract: a functional quantity<br />
that guarantees bright, lustrous, radiant hair.<br />
+25% BRILLIANCE ON YOUR HAIR
PRIME PRO<br />
EXTREME<br />
<strong>IN</strong>NOVATIVE PROFESSIONAL<br />
HAIR PRODUCTS<br />
Prime Pro Extreme, a Brazilian company of<br />
hair cosmetics present in over 50 countries.<br />
With a complete portfolio of over 20 lines of<br />
high technology and innovation products, it is<br />
a worldwide highlight in organic-based<br />
smoothing, coloring line and has a nourishing<br />
mask with gold nanoparticles in its<br />
composition. One of its pillars is professional<br />
education, so it has Academies in Portugal,<br />
Spain, Dubai and Brazil. Its Logistic Centre in<br />
Oporto guarantees fast and qualified delivery<br />
of products throughout Europe, Asia and<br />
Oceania.<br />
OUR HISTORY<br />
Prime Pro Extreme is a company with<br />
headquarters in Brazil and branches in<br />
Portugal, Spain and Dubai, acting for over a<br />
decade in the international market of<br />
professional hair cosmetics.<br />
In the last year alone, its global turnover<br />
moved around 5 million euros around the<br />
world.<br />
In the first half of 2022, it presented itself in<br />
its own stands and parades on the main<br />
stages of the renowned Expocosmética in<br />
Portugal and Cosmobeauty in Barcelona.<br />
ABOUT US<br />
Company Name:<br />
Prime Pro Extreme<br />
Company Address:<br />
Carrer de Zamora,<br />
95 PL 05, PT 03, 08018<br />
Barcelona – Spain<br />
Website:<br />
www.primeproextreme.es<br />
Founded in:<br />
2011<br />
Main Brands:<br />
Bio Tanix, Profit of Color,<br />
Impact Mask<br />
Main Export Destinations:<br />
America, Europe, Asia and<br />
Oceania<br />
Number of employees:<br />
120<br />
International Administrative Manager<br />
Luis Flores<br />
International Commercial Manager Europe<br />
Elaine Colnago<br />
Ceo & Founder<br />
Vitor Visat<br />
Administrative Spain<br />
Jamille Rabello
The brand was created by Vitor Visat, a<br />
hairdresser with more than 02 decades of<br />
experience in the beauty sector, with the<br />
purpose of meeting the hair needs of clients<br />
and also to facilitate the work of professionals.<br />
With international certifications such as FDA,<br />
<strong>IN</strong>FARMED, ANVISA, HALLAL, ISO, it has a<br />
complete portfolio of more than 20 product<br />
lines, among them the straightening line of<br />
organic base Bio Tanix, the coloring<br />
and discoloring - Profit of Color and the<br />
regeneration and reconstruction mask with<br />
gold nanoparticles - Impact Gold. To<br />
differentiate itself in the industry, Prime Pro<br />
Extreme has education as one of its pillars,<br />
so it has Academies of Hairdresser Training in<br />
Portugal, Spain, Dubai and Brazil. With a<br />
Logistic Center in the region of Matosinhos,<br />
Portugal, the fast and qualified delivery of the<br />
products is guaranteed also in the European<br />
and Asian continents.<br />
REASONS WHY<br />
High-tech and innovative<br />
professional hair products<br />
with the main international<br />
certifications<br />
Professional training<br />
Own offices in Brazil, Portugal,<br />
Spain and Dubai<br />
Company recognized by the main<br />
European media<br />
Logistic centre in Europe<br />
Own Marketing and Media team<br />
Distributors in more than 50<br />
countries
PRIME PRO EXTREME<br />
STAR<br />
PRODUCTS<br />
Bio Tanix Extreme<br />
With an exclusive<br />
formula FORCE-PLASTIA,<br />
BIO TANIX EXTREME line<br />
softens even the most<br />
rebellious hair, reduces<br />
the volume as frizz free<br />
in just one application<br />
without getting yellowing<br />
on light hair color as<br />
bleaching procedures.<br />
The formula has<br />
essential ingredients<br />
that fully repair hair<br />
strands providing<br />
softening and<br />
straightening abilities a<br />
total nutrition to the hair<br />
safety. Say Goodbye for<br />
harsh chemicals and<br />
preservatives. With BIO<br />
TANIX EXTREME, gets a<br />
natural look with intense<br />
shine keeping your hair<br />
health and away from<br />
daily aggressions.<br />
Profit of Color<br />
Prime Pro Extreme:<br />
innovates once again<br />
and expands its<br />
possibilities to create a<br />
universe full of colors<br />
and effects in the beauty<br />
industry. Prime<br />
developed an exclusive<br />
Premium Color on its<br />
portfolio called Profit Of<br />
Color®? that introduces<br />
two different versions of<br />
hair color: Permanent<br />
and Demi-Permanent<br />
Color. With Italian<br />
technology, noble<br />
ingredients and Chroma<br />
Fusion dyes, we<br />
achieved exclusive<br />
natural results with<br />
vibrant and intense<br />
shades of color and<br />
unique coverage as<br />
longer-lasting results.<br />
Each ingredient has<br />
been thoroughly<br />
researched to deliver a<br />
unique experience during<br />
the coloring process,<br />
without unwanted tones,<br />
due to the self-adjusting<br />
tones system. Among all<br />
of the components used<br />
in its formulation, three<br />
of them were exclusively<br />
blended to develop the<br />
innovative Force Field<br />
Technology®?, which<br />
works by synergy as a<br />
true hair fiber protective<br />
shield that guarantees<br />
vibrant colors such as<br />
durability.<br />
Impact Mask Gold<br />
More Hydration, Nutrition<br />
and Luminosity to your<br />
hair! Luminosity is the<br />
word that defines the<br />
IMPACT MASK GOLD®<br />
concept! The launch<br />
Prime Pro Extreme®<br />
arrives on the market to<br />
offer hydrolipidic action<br />
with radiant shine.<br />
Formulated with Colloidal<br />
Gold micro.
PROFESSIONHAIR<br />
MILANO<br />
ONE BRAND.<br />
MANY EXCELLENCES<br />
OUR HISTORY<br />
Founded on the legacy of the Negretti<br />
family, PROFESSIONHAIR® has thrived<br />
for over 60 years in both the Italian and<br />
international professional hair products<br />
markets. Originating from a heritage that<br />
witnessed Italy, particularly Milan, ascend to<br />
the forefront of fashion, PROFESSIONHAIR®<br />
Milano pioneers a wholly innovative approach,<br />
previously unseen in the hair care sector.<br />
PROFESSIONHAIR® Milano specializes in<br />
catering to specific customer needs, offering<br />
top-tier professional hair products to the<br />
haircare industry. These products not only<br />
represent the highest standards of quality<br />
excellence in their respective categories but<br />
also serve as iconic representations capable<br />
of addressing specific target audiences and<br />
influencing emerging trends in the cosmetics<br />
industry.<br />
By providing a diverse range of finely crafted<br />
product lines, PROFESSIONHAIR® Milano<br />
empowers professionals within the sector to<br />
select products aligned with the preferences<br />
of their salon clientele. Each brand within the<br />
portfolio is meticulously crafted based on an<br />
ABOUT US<br />
Company Name:<br />
PROFESSIONHAIR® Milano<br />
Company Address:<br />
via Romolo Gessi, 18 - Brescia - ITALY<br />
Website:<br />
www.professionhair.com<br />
Founded in:<br />
1959<br />
Marketing Manager:<br />
Mr. Massimiliano Giobergia<br />
Main Brands:<br />
24 Kerats®, NVNT® Haircare,<br />
Luxury Hair Pro, 21 Perfect®, Jungle<br />
Fever, Compagnia Del Colore,<br />
VIBA Professional, Bumble and<br />
bumble, Best and Beautiful®,<br />
Supersize, BIG Professional®,<br />
Damage Undo®, Unimix<br />
Main Export Destinations:<br />
Worldwide
analysis of the lifestyle and requirements<br />
of the end consumer, tailored to distinct<br />
characteristics.<br />
In today’s context, individuals gravitate<br />
toward a defined sense of style and<br />
mood that reflects their comfort. From an<br />
anthropological and social standpoint, the<br />
desire to belong to a “tribe” fosters security<br />
and relationships, particularly among those<br />
sharing similar tastes and habits. Hair, being<br />
one of the most visually prominent aspects<br />
of one’s appearance, plays a pivotal role in<br />
this dynamic.<br />
The PROFESSIONHAIR® Milano “Collection”<br />
addresses this fundamental need of<br />
both salons and their clients, offering<br />
bespoke brands meticulously designed and<br />
formulated to resonate with each customer’s<br />
preferences in an entirely innovative<br />
manner. Complementing this collection are<br />
scientifically formulated technical products<br />
aimed at enhancing the beauty and health of<br />
REASONS WHY<br />
Over 60 years of experience<br />
in the hair sector<br />
Continuous innovation<br />
Product excellence<br />
Specialization in hair color<br />
100% Made in Italy<br />
Top Italian quality<br />
Top trendy styles<br />
professionhair.it
PROFESSIONHAIR MILANO<br />
the hair, thereby optimizing the performance<br />
of hairdressers.<br />
As a proud member of the BeauticonValley®<br />
Holding Benefit Company, PROFESSIONHAIR®<br />
Milano is part of an organizational network<br />
comprising over 50 companies. Leveraging<br />
a unique and integrated supply chain,<br />
these companies produce cutting-edge and<br />
high-quality cosmetic products distributed<br />
across more than 130 countries worldwide.<br />
PROFESSIONHAIR® Milano stands out in the<br />
market for professional hair products by not<br />
only offering ranges of unparalleled quality<br />
but also serving as invaluable allies to<br />
salons and hair professionals in their efforts<br />
to retain clients.<br />
STAR<br />
PRODUCTS<br />
24 KERATS®<br />
Hair, composed primarily<br />
of keratin, finds its<br />
ultimate enhancement<br />
in 24 KERATS, the most<br />
esteemed hair structure<br />
booster available: 24<br />
KERATS® represents<br />
the pinnacle of<br />
professional hair care,<br />
offering unparalleled<br />
quality and luxury. This<br />
exclusive professional<br />
line consists of five<br />
scientifically formulated<br />
products harnessing the<br />
cutting-edge trichological<br />
science known as<br />
TRICHOPOWER<br />
SCIENCE. The outcome<br />
is a remarkable<br />
enhancement in<br />
the restructuring of<br />
hair bonds and the<br />
restoration of overall<br />
hair quality.<br />
DAMAGE UNDO®<br />
Damage Undo®is the<br />
innovative professional<br />
line for long hair care.<br />
Formulated and<br />
developed to repair and<br />
deeply protect all types<br />
of hair damaged by<br />
various factors such as<br />
excessive exposure to<br />
heat from hairdryers and<br />
straighteners, coloring,<br />
bleaching, and other<br />
technical treatments,<br />
pollutants in water<br />
and air, UV damage,<br />
damage caused by air<br />
conditioning and central<br />
heating, over cleansing,<br />
hair aging.<br />
Its aim is to restore the<br />
physiological balance<br />
of the fundamental<br />
hair structures without<br />
the use of silicones,<br />
thanks to Keraboost<br />
Technology.
F<strong>IN</strong>ELGA<br />
HOLD<strong>IN</strong>G<br />
360° BEAUTY<br />
AND WELLBE<strong>IN</strong>G<br />
REVIVRE is proudly part of the F<strong>IN</strong>ELGA<br />
HOLD<strong>IN</strong>G, the holding company of Fusaro's<br />
Family. The main activity of F<strong>IN</strong>ELGA HOLD<strong>IN</strong>G<br />
is in the Cosmetic and Beauty Business<br />
offering also private label manufacturing<br />
Lucio Fusaro<br />
The brand meets<br />
the needs of<br />
the professional<br />
hair care sector<br />
with high quality<br />
products.<br />
services. F<strong>IN</strong>ELGA HOLD<strong>IN</strong>G owns many<br />
brands including: Revivre, Itely Hairfashion,<br />
PatriciaMI, Flosé, Ysothea, Bi&lita, Glazette<br />
and many more.<br />
REVIVRE… is ESSENTIAL!<br />
Since 1973, Revivre is a point of reference<br />
for all Italian professionals committed to the<br />
health of skin and hair. We develop all sort of<br />
treatment for the recovery and well-being of<br />
hair and scalp as well as a complete range of<br />
products and technologies for the treatment<br />
of facial and body skin imperfections. Skin<br />
detox before treatment, this is the basis<br />
of the Revivre philosophy that deeps its<br />
roots in the use of essential oils, for great<br />
performances and an authentic sensorial<br />
experience, combined with latest generation<br />
innovative ingredients for outstanding and<br />
unparalleled results.<br />
ABOUT US<br />
Company Name:<br />
Revivre Italia Spa<br />
Company Address:<br />
Via Giovanni Falcone, 35<br />
20080 Vernate (MI) - Italy<br />
Phone: +390290093743<br />
Email: info@revivre.it<br />
Website:<br />
www.revivre.it<br />
Founded in:<br />
1973<br />
Chairman and President:<br />
Mr Lucio Fusaro<br />
R&D Director:<br />
Mr Luigi Grassato<br />
International Business<br />
Manager:<br />
Mr Francesco Ioppolo<br />
Number of Employees:<br />
180 worldwide<br />
Main Brands:<br />
Revivre<br />
Main Export Destinations:<br />
Taiwan, Korea<br />
Luigi Grassato<br />
Francesco Ioppolo
RESEARCH AND <strong>IN</strong>NOVATION<br />
Observe nature, listen to it, transform its<br />
secrets into innovative formulas for beauty<br />
and well-being: this is the Research and<br />
Development department’s philosophy.<br />
Revivre has one of the most advanced inhouse<br />
Research and Development Laboratory<br />
in the world that partners with the University<br />
of Pavia’s Department of Physiological<br />
and Pharmacological Sciences and other<br />
universities in Pennsylvania (USA), home to<br />
one of the most important medical centers in<br />
the United States.<br />
<strong>IN</strong> TOTAL HARMONY WITH NATURE<br />
Revivre is engaged in the global “Green<br />
Initiative – for a better world”, initiative in favor<br />
of an environmentally friendly development.<br />
It uses, in fact, innovative technologies and<br />
renewable energies that help to conduct<br />
the producing processes while protecting<br />
the environment, reducing waste. In 2012<br />
in Milan, was inaugurated the BioLife<br />
Medical&Beauty Village, a space of 22.000<br />
sm, built according to the most modern and<br />
advanced energy-saving criteria and respect<br />
for the environment and provided with a high<br />
vocational training center, clinic of wellness,<br />
Quality Control, Research Laboratories and<br />
demonstration spaces.<br />
REASONS WHY<br />
Advanced in-house R&D<br />
Laboratory<br />
Partnership with Italian and<br />
International Universities<br />
Use of natural active<br />
ingredients, essencial oils and<br />
plant extracts<br />
Proudly Made in Italy<br />
Environemental Consciousness<br />
Certified quality and customer<br />
service
REVIVRE<br />
STAR<br />
PRODUCTS<br />
Exence<br />
Balm ph 3 Relax<br />
From the extraordinary<br />
wisdom of Nature<br />
and from Revivre<br />
research comes<br />
EXENCE AROMATH<br />
RAPY. Professional<br />
products, apt in solving<br />
scalp imperfections,<br />
will take you through<br />
a sensory path made<br />
of aromas and interior<br />
peacefulness. All the<br />
formulations are natural,<br />
creatted with great care,<br />
and dermatologically<br />
tested.<br />
SLES-free mild shampoo<br />
to prevent hair loss.<br />
The precious synergy<br />
of essential oils micro<br />
dispersed, together<br />
with the AlgaSer<br />
Complex, provides the<br />
right nourishment to<br />
the hair bulb, helping<br />
Alta Structa<br />
Restructuring<br />
Treatment<br />
AltaStructa<br />
HairCareTherapy is<br />
the innovative range<br />
of Revivre treatments<br />
stemming from the<br />
expert combination of<br />
selected ingredients,<br />
mixed with advanced<br />
technology to offer<br />
instant professional<br />
solutions, targeting a<br />
variety problems related<br />
to the hair shaft.<br />
The Restructuring<br />
Treatment for damaged<br />
and brittle hair stems is<br />
instant results, leaving<br />
it shinier, softer, lighter,<br />
more resistant and<br />
easier to comb. Effective<br />
from the first application,<br />
it nourishes deeply and<br />
repairs the weakened<br />
hair fiber, leaving hair<br />
repaired, soft and shiny.<br />
Livis White<br />
Livis White is brightening<br />
face cream. New<br />
radiance to the skin<br />
thanks to innovative<br />
formulations and<br />
precious multi-active<br />
ingredients for the<br />
reduction of skin spots.<br />
to reduce significantly<br />
hair loss, restoring the<br />
right functionality of the<br />
cutaneous annexes.<br />
based on micro-proteins<br />
of milk and cysteine.<br />
Ceraplex repairs even<br />
severely damaged hair<br />
from the inside, with
AltaStructa HairCareTherapy is the innovative range of Revivre treatments stemming from the expert<br />
combination AltaStructa HairCareTherapy of selected ingredients, is the innovative mixed with range advanced of Revivre technology treatments to stemming offer instant from professional the expert<br />
solutions, combination targeting of selected a variety ingredients, problems related mixed to with the advanced hair shaft. It technology is not just a to capillary offer instant treatment, professional but also<br />
solutions, targeting a moment a variety for personal problems relaxation related to and the well-being hair shaft. by It is following not just specific a capillary rituals. treatment, but also<br />
a moment for personal relaxation and well-being by following specific rituals.<br />
www.revivre.it<br />
www.revivre.it
SIKHA<br />
PRODUCTS FOR<br />
GENZ AND MILLENNIALS<br />
Sikha is a professional capillary cosmetic<br />
brand inspired by the philosophy of Gen Z and<br />
Millennials who value sustainability and<br />
practicality. Sikha products are vegan, crueltyfree,<br />
and made from natural ingredients such<br />
as Rice Bran Oil. Sikha offers quick and easy<br />
solutions for professional hair care that suit<br />
the busy lifestyle and ethical standards of the<br />
new generations. Sikha uses green energy<br />
and Industry 4.0 technology to reduce its<br />
environmental impact and optimize its<br />
production chain.<br />
ABOUT US<br />
Company Name:<br />
SIKHA HAIR CARE<br />
Company Address:<br />
via Emilio Betti n.2 - 62020<br />
Belforte del Chienti (MC) ITALY<br />
Phone: +39 0733904373<br />
Email: info@sikhahaircare.com<br />
Website:<br />
www.sikhahaircare.com<br />
Founded in:<br />
2022<br />
Founder and CEO President:<br />
Mr Massimo Feliziani<br />
Regulatory Manager:<br />
Mrs. Francesca Feliziani<br />
Manager Export Dept:<br />
Dr. Miryam Bianchini<br />
Main Brands:<br />
Sikha shampoo & Mask,<br />
Sikha Styling & Nourishment,<br />
Diamond Lamellar Treatment<br />
CLEAN AND SAFE<br />
The brand Sikha - a Teen Idol was born in<br />
2022 to meet the needs of the New Adult<br />
Generation in the world of Made in Italy<br />
beauty. It targets Gen Z and Millennials and<br />
offers a new approach to professional hair<br />
care that values their attention to sustainability<br />
and the practicality of quick & easy to use<br />
technologies. Young people are more attentive<br />
to their hair’s care and beauty than previous<br />
generations. They are much less oriented<br />
towards perfection, seeking instead a more<br />
natural prevention and an authentic beauty<br />
routine; that expresses their own personality<br />
and ethics. They have transformed the beauty<br />
industry by establishing a new model of<br />
beauty that is “clean” and “safe”. The Gen<br />
Zer consumer is a consumer who is as<br />
attentive to the needs of the Planet as to<br />
those of their own Person. Sikha wants to<br />
follow up on this change in the perspective of<br />
the new generations, responding promptly to<br />
the needs of a generation with a frenetic pace<br />
of life and which demands reliability in terms<br />
of immediacy of result. The products in the<br />
Sikha range aim to offer professional<br />
treatments whose characteristics are quick<br />
and ease of use and top performance,<br />
dispelling the belief that rapidity is synonymous<br />
with carelessness. In the same way, Sikha<br />
embraces the safe and sustainable beauty<br />
model that this target audience refers to. All<br />
Sikha formulations are certified vegan and<br />
cruelty free with a perfect balance of excipients
and active ingredients of plant origin. Sikha<br />
products do not contain PARABENS,<br />
PARAFF<strong>IN</strong>S, SILICONES, PETROLATES,<br />
POLYOXYTHYLENE COMPOSITES, SLS, SLES.<br />
SUSTA<strong>IN</strong>ABILITY AND NATURALS<br />
<strong>IN</strong>GREDIENTS<br />
Sustainability is a key point for the brand,<br />
which appeals to the young people’s sensitivity<br />
towards environmental issues. The company<br />
uses a green energy in all production phases<br />
to minimizing the impact on environment by<br />
reducing CO2 emissions, thanks to the<br />
photovoltaic system it is equipped with. The<br />
Industry 4.0 system monitors all the<br />
production processes, ensures control and<br />
optimization of the entire production chain.<br />
The close attention to the development of<br />
natural, high-quality formulas is also reflected<br />
in the choice of selected natural ingredients<br />
such as Rice Bran Oil. This active ingredient<br />
contains no GMO derivatives and is not<br />
produced from genetically modified plants.<br />
Furthermore, it has never been tested on<br />
animals and its Italian origin is certified. This<br />
precious active ingredient used in oriental<br />
cosmetics for its antioxidant properties for<br />
daily body, face and hair care has been chosen<br />
by Sikha as the common denominator of all<br />
its references in its various lines: coloring,<br />
washing and styling.<br />
REASONS WHY<br />
Sustainable production &<br />
packaging<br />
Quick & easy to use<br />
Vegan & Cruelty free formulas<br />
University R&D and Innovation<br />
100% MADE <strong>IN</strong> ITALY Production<br />
Industry 4.0 and Smart<br />
Manufacturing<br />
Genderless products<br />
Dedicated to the Gen Z and<br />
Millennials
SIKHA<br />
STAR<br />
PRODUCTS<br />
TIMELESS Hair Color<br />
Cream Ten minutes only<br />
Timeless is the<br />
professional permanent<br />
hair color that provides<br />
perfect coverage in just<br />
10 minutes. Timeless is<br />
the new generation of<br />
color: fast, effective,<br />
easy to use and safe.<br />
Its formulation includes<br />
the Innovative Dermo<br />
protective Enzymatic<br />
Control patent, based<br />
on fruit acids, which<br />
protects the skin and<br />
hair during treatment;<br />
this means that even<br />
the most sensitive<br />
subjects can use this<br />
product without<br />
experiencing unpleasant<br />
inconveniences or<br />
skin disorders.<br />
Timeless is VEGAN,<br />
without PARABENS,<br />
PARAFF<strong>IN</strong>S, SILICONES,<br />
POLYOXIETILENATED<br />
COMPOSITES.<br />
every interstice filled<br />
and repaired. The<br />
formula is enriched<br />
with precious active<br />
ingredients such as<br />
Meteorite and Black<br />
Diamond powder and<br />
Black Perilla Oil.<br />
In addition, it contains<br />
a high percentage<br />
of Kaolin, which<br />
confers softening<br />
and remineralising<br />
properties. Finally,<br />
Guar Gum in the formula<br />
protects the hair by<br />
making the cuticles<br />
thicker. TON 618 not<br />
only performs extremely<br />
TON618 Bleaching<br />
Powder/Cream<br />
TON 618 bleaching<br />
powder/cream is an<br />
ultra-performance<br />
product that lightens<br />
hair by up to 10 tones.<br />
Thanks to the Fermented<br />
Hyaluronic Acid<br />
functional plex, the<br />
hair fibre is plumped up,<br />
well in terms of<br />
bleaching, but also acts<br />
as a beauty treatment<br />
for the hair.<br />
DIAMOND LAMELLAR<br />
Treatment<br />
Diamond Lamellar<br />
Treatment is the ultrafast<br />
mirror effect<br />
treatment that has a<br />
conditioning and<br />
repairing action on<br />
damaged areas of the<br />
hair. The innovative<br />
spray formula, with no<br />
rinsing and no laying<br />
time, guarantees an<br />
immediate mirror effect<br />
shine in just two steps:<br />
rinsing with Diamond<br />
Lamellar basic shampoo<br />
with pH 7.5 #22 opens<br />
the scales, preparing<br />
them for the Diamond<br />
Lamellar fluid #23, which<br />
is applied by spraying<br />
it onto damp, toweldried<br />
hair and then<br />
blow-drying. The formula<br />
is VEGAN without SLS;<br />
SLES; PARABENS,<br />
SILICONES, SULPHATES.
S<strong>IN</strong>ESIA<br />
FOR AN AUTHENTIC AND<br />
CONSCIOUS BEAUTY TIME<br />
Today' society, with its hectic pace, leads us to<br />
disconnect from ourselves and our needs, and<br />
more than ever we feel the need to rediscover<br />
our own centre and rebalance our essence<br />
harmoniously with the surrounding, marking<br />
out the time available to the best of our<br />
ability, because it is our most precious asset.<br />
From this assumption has been formulated<br />
- in the various laboratories of the AGF88<br />
group - S<strong>IN</strong>ESIA (from the Greek synesis) an<br />
innovative line that acts from the “neck up”,<br />
working on hair, face and scalp as a single<br />
interconnected ecosystem, focusing on head,<br />
the most important part since it houses the<br />
brain. The brainchild of Afsoon Neginy, cofounder<br />
of the brand and COO Business &<br />
Sustainability Director of Agf88 Holding, the<br />
Premium line Sinesia benefits her long-term<br />
experience and has a holistic system made<br />
up of multi-functional and effective products<br />
that through specific rituals act on the skin<br />
biosystem, scalp and hair in order to obtain<br />
an interconnection between head and mind<br />
and regain their wellness. Sinesia products<br />
are designed for professional salons but can<br />
also be used for self-beauty rituals as they<br />
take consumers on new sensory journeys<br />
that stimulate the senses and create new<br />
connections to achieve deep and authentic<br />
beauty. Sinesia introduces a new concept of<br />
integrated beauty into professional salons: a<br />
holistic approach that allows to regain balance<br />
thanks to the product synergy, application<br />
gestures and energetic massages.<br />
ABOUT US<br />
Company Name:<br />
Luxebe s.r.l.<br />
Pettenon Cosmetics S.p.A. SB<br />
Company Address:<br />
via Mascheroni, 27<br />
20145 Milano - Italy<br />
Website:<br />
www.sinesia.com<br />
Main brands:<br />
Take a Nap, Beauty Cuddles,<br />
Biotic Formulas, Super<br />
Drops, Waterless Beauty,<br />
Cool Beauty, Save the Color,<br />
Stayling Alive<br />
Main Export Destinations:<br />
All European Countries,<br />
North America, Canada
REASONS WHY<br />
Formulated with up to 99% naturalorigin<br />
ingredients<br />
Products 98% biodegradable<br />
100% Vegan friendly<br />
Vegan OK certification<br />
Lifegate ZeroImpact certification<br />
Pack 100% recycled PP plastic<br />
Pack FSC Shiro Echo Paper<br />
Greenrich formulas<br />
Water saving, easy to rinse formulas<br />
Holistic approach<br />
STAR<br />
PRODUCTS<br />
Sinesia consists of six<br />
specific lines, dedicated<br />
to neck, face, hair and<br />
scalp. Every line draws<br />
inspiration from a<br />
cosmetic benefit and/or<br />
is based on the action<br />
mechanism; they can<br />
be combined in a mix &<br />
match, thus optimizing<br />
cosmetic results.<br />
Take A Nap<br />
It is a line drawing<br />
inspiration from the<br />
trend of chrono beauty<br />
and follows circadian<br />
rhythms to obtain the<br />
best possible benefits<br />
from the cosmetic<br />
products used.<br />
These products are<br />
designed for moments<br />
of relaxation and are<br />
characterised by a detox<br />
action that is boosted<br />
with night use.<br />
Save The Color<br />
Synergies of shampoo<br />
and mask designed<br />
to take care of the<br />
intensity and brilliance<br />
of the color. To be used<br />
in the salon or at home,<br />
it ensures a «gloss»<br />
effect, brilliance of<br />
reflections, hydration<br />
and nourishment,<br />
protection from<br />
atmospheric agents.<br />
Effectiveness of a<br />
professional result in a<br />
few minutes.<br />
Biotic Formulas<br />
The line dedicated<br />
to the protection of<br />
microbioma. These<br />
products offer a<br />
full range of pre and<br />
postbiotic treatments<br />
for the wellbeing of the<br />
scalp, face and hair<br />
microbiota.It is a line<br />
designed to take care<br />
of sensitive, impure,<br />
excessively dry skin.<br />
Super Drops<br />
The range consists of 3<br />
specific boosters, able to<br />
maximise the treatment.<br />
These super concentrated<br />
products, hence in drops,<br />
are designed to be used<br />
on their own, either<br />
on the face as beauty<br />
serums or on the hair<br />
as perfecting fluids, or<br />
blended with creams or<br />
masks to strengthen their<br />
specific action.<br />
Stayling Alive<br />
The line dedicated to<br />
hair design for an always<br />
perfect, fashionable and<br />
suitable for any need<br />
look. Stayling Alive takes<br />
care of the hair at 360°,<br />
protecting them from<br />
external agents, smog,<br />
humidity, thermal and<br />
oxidative stress. In a few<br />
moments, the products<br />
give texture, control,<br />
silkiness even the most<br />
difficult hair to tame.<br />
Cool Beauty<br />
Clean formulations,<br />
ultra-green ingredients,<br />
respect for raw materials,<br />
waterless approach:<br />
thanks to Disruptive<br />
Cleanser, Hydra Sorbet,<br />
5 Prodigious Essence,<br />
Freshlift Eye Treatment,<br />
the brand has developed<br />
effective solutions to face<br />
the current challenges<br />
and help us save our<br />
planet.
TAI WAH<br />
SERV<strong>IN</strong>G THE NEEDS<br />
OF HAIRDRESSERS<br />
Tai Wah Distributors was founded in 1956 as<br />
a partnership and reincorporated as a private<br />
limited company in 1971, operating as a<br />
regional Distributor in Professional Hair and<br />
Beauty Care Products and introducing prestige<br />
brands to regional markets.<br />
Then in the late 1990s, Tai Wah Distributors<br />
entered the Chinese market also with a view to<br />
setting up manufacturing facilities there. With<br />
the professional expertise and know-how gained<br />
as distributors, the company decided to venture<br />
into the development of professional hair and<br />
beauty tools and equipment in 2001, leading to<br />
the founding of the TUFT brand.<br />
Ever since, TUFT has grown and evolved, working<br />
closely with both end consumers and our<br />
distributors worldwide to design and manufacture<br />
a wide range of professional hair & beauty tools<br />
and equipment, as well as accessories, to serve<br />
the needs of hairdressers and beauty therapists.<br />
TUFT was created to provide innovative machines<br />
and tools for the hairdressers and beauty<br />
therapists using the latest technologies<br />
available. Tai Wah Distributors Pte Ltd. has been<br />
ABOUT US<br />
Company Name:<br />
Tai Wah Distributors Pte. Ltd.<br />
Company Address:<br />
TUFT<br />
701 Sims Drive #03-06<br />
LHK Building Singapore<br />
Singapore, 348574<br />
Tel. (+65) 6287 1919<br />
Fax (+65) 6280 4835<br />
Email: tuft@tuftintl.com<br />
tw_maisyfoo@taiwah.biz<br />
Website:<br />
www.tuftintl.com<br />
Started in:<br />
1956, becoming an Ltd. In 1971<br />
Managing Director:<br />
Mr Toh Kok Swee focuses<br />
on technological innovations to improve the<br />
hairdresser's work<br />
Leading Export Destinations:<br />
Singapore, Malaysia, Thailand, Indonesia,<br />
Hong Kong, China, Japan, Poland, Germany,<br />
Poland and the Middle East<br />
Just some of the many<br />
products produced<br />
under the TUFT brand<br />
name and under<br />
contract manufacturing<br />
agreements.
REASONS WHY<br />
Decades of experience in both<br />
distribution and manufacturing<br />
of professional hair care tools<br />
and products<br />
Strong focus on Research<br />
& Development<br />
Breakthrough technologies<br />
to facilitate and improve<br />
the work of hairdressers<br />
Focus on both performance<br />
and design<br />
Excellent worldwide distribution<br />
channel<br />
Participation in international<br />
trade fairs<br />
serving professional hairdressers and beauty<br />
therapists for the past many decades and thus,<br />
We understand the needs of these people.<br />
Participation in international trade<br />
fairs boosts visibility and brand name<br />
recognition worldwide.<br />
<strong>IN</strong>NOVATION AND TECHNOLOGY<br />
In 2016, Tai Wah Distributors established a<br />
Product Development Center where a team of<br />
engineers works closely with production<br />
engineers and special consultants to develop<br />
and produce professional hair equipment<br />
using the latest innovations and technologies.<br />
Tai Wah Distributors take product concept<br />
and design seriously, ensuring that their<br />
products have a strong aesthetic appeal amd<br />
are user-friendly for market professionals.<br />
By actively participating in trade shows like<br />
Cosmoprof Worldwide, Beautyworld Dubai etc.<br />
Tai Wah Distributors not only manage to bring<br />
products to a global level, but also exploits<br />
opportunities to speak to trade professionals<br />
directly to gain a better understanding of their<br />
needs. The information obtained is then used<br />
to orient product development efforts.
TAI WAH<br />
STAR<br />
PRODUCTS<br />
T8i dryer<br />
T8i is TUFT latest digital<br />
dryer with improved<br />
control for better<br />
performance. With an<br />
Ultra Strong & Compact,<br />
Long Lasting Dual<br />
Propelling Motor at<br />
110,000RPM, it could<br />
deliver soothing yet<br />
powerful airflow through<br />
the electronically<br />
powered motor. The Built<br />
in Ionic feature will<br />
reduce substantial<br />
amount of static and<br />
frizz during blow drying/<br />
styling and give a layer of<br />
smoothness and<br />
shininess to the hair.<br />
There are 3 speed and<br />
heat options with instant<br />
cold shot which allow<br />
user to set the dryer<br />
speed and heat options<br />
to optimize styling.<br />
Locking feature to<br />
prevent accidental<br />
TUFT Professional<br />
Clipper Cordless & TUFT<br />
Professional Trimmer<br />
Cordless<br />
•CORD/CORDLESS<br />
Can be use corded as<br />
well as cordless.<br />
•DIAMOND CARBON<br />
BLADE<br />
Anti-rust, precision cut.<br />
•TURBO-CHARGED<br />
MOTOR<br />
Extra Power, energy<br />
efficient, higher<br />
performance.<br />
•ZERO-OVERLAP<br />
ADJUSTMENT<br />
Zero Gapping, quicker<br />
and precision lines<br />
when edging.<br />
•WIDE RANGE BLADE<br />
Create smooth blunt<br />
cut.<br />
•120 M<strong>IN</strong>S BATTERY LIFE<br />
Allow longer usage<br />
without charging.<br />
TUFT Ultima<br />
A multi-function hair and<br />
scalp machine that<br />
makes it possible to do<br />
in-salon treatments and<br />
speed up hair color<br />
processing, as well as<br />
offer Red and Blue<br />
Chromotherapy for Scalp<br />
Treatment. There is an<br />
optional ozone function<br />
to help eliminate<br />
unpleasant chemical<br />
odours from chemical<br />
treatment and it can<br />
also be used to treat<br />
dandruff by the<br />
eliminating bacteria on<br />
the scalp.<br />
Diamond Plus Hair Iron<br />
Diamond Plus Iron is a<br />
One Pass hair<br />
straightener that has an<br />
improved formula on the<br />
nano ceramic<br />
technology. The improved<br />
nano ceramic releases<br />
negative ion to reduce<br />
moisture loss in the hair<br />
and neutralize hair<br />
static. The extra smooth<br />
plates allow the hair to<br />
glide through the plates<br />
effortlessly creating an<br />
ultra-shine and smooth<br />
effect. It also has longer<br />
plate design that allow<br />
wider sections of hair to<br />
be styled. The hair iron<br />
has multi directional<br />
floating plate to ensure<br />
perfect plate-to-hair<br />
contact as well as<br />
provides instant heat<br />
recovery in less than 2<br />
seconds to ensure<br />
consistent heat for<br />
switching of the speed/<br />
heat options. The<br />
Memory storage stores<br />
the last setting set by<br />
the user and makes it<br />
convenient for the user<br />
every time when in use.<br />
T8i is a revolutionary<br />
professional dryer that<br />
TUFT has launched for<br />
Y2023.<br />
continuous use. The<br />
ergonomic design of the<br />
handle makes it easier<br />
for the stylist to<br />
maneuver the tool<br />
around for better control.
TECNO DRY<br />
100% MADE <strong>IN</strong> ITALY<br />
OUR STORY<br />
Tecno Elettra was founded in 1982 as an<br />
Italian manufacturing company with the aim<br />
of combining traditional hand-made and<br />
industrial-scale production of 100% MADE <strong>IN</strong><br />
ITALY professional hairdryers. This ambitious<br />
goal was achieved after a constant period<br />
of growth, development and attention to<br />
continuous improvement, with the right mix of<br />
tradition, local culture, research, innovation<br />
and quality. Over time, new models were<br />
created with more and more technology and<br />
attention to Italian craftsmanship. Investments<br />
in research & development and quality<br />
control, together with numerous international<br />
certifications, have allowed Tecno Elettra to<br />
grow and consolidate in several different<br />
countries.<br />
OUR PRESENT<br />
In 2022, Tecno Dry took over from Tecno<br />
Elettra to carry on the tradition of the 100%<br />
MADE <strong>IN</strong> ITALY products. Constantly looking<br />
for new ideas and solutions, the company is a<br />
leader in design, technology and ergonomics.<br />
Today, Tecno Dry offers a wide range of<br />
professional hair dryers of excellence. With<br />
its many product ranges and a comprehensive<br />
customer satisfaction policy it can meet<br />
your every need in the world market with the<br />
innovation and reliability demanded by the<br />
best hairstylists. Punctuality and continuous<br />
improvement represent the milestones of our<br />
company.<br />
ABOUT US<br />
Company Name:<br />
TECNO DRY Srl<br />
Company Address:<br />
Via Puglie, 6/8<br />
60030 Monsano (AN)<br />
Italy<br />
Tel. +39 0731 377 200<br />
Email: info@tecnodry.it<br />
Website:<br />
tecnodry.it<br />
Founded in:<br />
1982<br />
Head of Sales<br />
Daniele Focante<br />
d.focante@tecnodry.it<br />
Export Manager<br />
Gattafoni Cinzia<br />
Main Export<br />
Destinations:<br />
Europe, Middle East<br />
and Central America
Tecno Dry<br />
headquarters in<br />
Monsano, Italy.<br />
OUR APPROACH TO WORK:<br />
THE TRUST WE CREATE<br />
The purpose of Tecno Dry is to strengthen<br />
and expand its distribution network, focusing<br />
on exclusive distributors and importers.<br />
Over the years, we chose to walk side by side<br />
with our clients and we selected companies<br />
interested in long-term relationships with<br />
exclusive agreements. These policies<br />
allowed Tecno Elettra to grow together with<br />
its customers and to make the TE brand a<br />
solid and reliable trademark.<br />
REASONS WHY<br />
More than 35 years of<br />
Italian manufacturing<br />
experience<br />
Exclusively professional<br />
products<br />
Complete production<br />
chain and internal R&D<br />
International profile<br />
together with innovation<br />
and tradition<br />
International quality<br />
certificates<br />
Worldwide presence<br />
Private label services<br />
STAR<br />
PRODUCTS<br />
Malice<br />
Introducing our sleek<br />
and efficient compact<br />
hair dryer Malice Ionic,<br />
the epitome of style and<br />
functionality. Powered by<br />
an advanced AC motor,<br />
this device delivers<br />
powerful airflow for swift<br />
drying, while remaining<br />
conveniently compact<br />
for on-the-go use. The<br />
elegant design not<br />
only adds a touch of<br />
sophistication to your<br />
styling routine but also<br />
ensures ergonomic<br />
handling. The inclusion<br />
of an Ionic generator not<br />
only reduces frizz but<br />
also leaves your hair with<br />
a smooth, shiny finish.<br />
Power: 2200 W<br />
Super Light Iionic<br />
This year, our Tecno Dry<br />
team also continues<br />
its innovation research<br />
aimed at prioritizing both<br />
technology and the end<br />
user. As the result, the<br />
model called Super Light<br />
Ionic was created. One<br />
of the standout features<br />
of this hairdryer is its<br />
feather-light construction,<br />
ensuring that<br />
hairdressers can work<br />
for extended periods<br />
without experiencing the<br />
discomfort associated<br />
with heavier alternatives.<br />
The design takes into<br />
consideration the natural<br />
hand movements of a<br />
stylist, reducing strain on<br />
the wrists and shoulders.<br />
Power: 2000 W.
TECNO DRY<br />
TeknoAirpro<br />
Tecno Dry also<br />
continues its innovation<br />
research aimed aimed<br />
to prioritise both<br />
technology and the<br />
well-being of the end<br />
user. Launched in 2023<br />
TeknoAir Pro is an<br />
extremely light model<br />
but at the same time<br />
with a working life of<br />
about 20,000 hours.<br />
This new Tecno Dry<br />
product, equipped with<br />
a digital motor, is<br />
part of the line of<br />
professional brushless<br />
hairdryers with<br />
effective power of up<br />
to 2,650W. This is the<br />
result of constant and<br />
methodical innovation in<br />
engineering, assembly<br />
of materials and new<br />
components, resulting<br />
in design and power<br />
blending perfectly.<br />
TeknoAirPro is a perfect<br />
combination of elegance<br />
and practicality and<br />
is available in black<br />
elegant, red elegant,<br />
pink elegant and<br />
champagne elegant. Its<br />
perfect ergonomics and<br />
lightness allow easy and<br />
long-lasting use and it<br />
has an optimum heat-toair<br />
ratio.<br />
OUR FOCUS:<br />
CUSTOMIZATION<br />
All Tecno Dry products can be customized<br />
according to the customer’s needs; it is<br />
therefore possible to design and create a<br />
specially made product focusing the attention<br />
on a personalized marketing, with the aim<br />
to target the market segment identified by<br />
the Customer. Customization can refer just<br />
to graphics and aesthetics by adding the<br />
customer’s logo on the product, but it can<br />
also involve inner components, in order<br />
to satisfy the end user requests. During<br />
the customization process, it is of utmost<br />
importance to remember that the specific<br />
needs of the Customers are the basis on<br />
which a new product is shaped out of an<br />
already existing one from Tecno Dry’s range.<br />
This generates a constant interaction among<br />
Tecno Dry, Customer, market demands and<br />
development of a new brand.
new<br />
Super Light Ionic<br />
with LOVE to YOUR HANDS<br />
Power: 2000 W<br />
Weight: 380 g<br />
HALL 33 A18 B17<br />
Malice Ionic<br />
Power: 2200 W<br />
Weight: 489 g<br />
tecnodry.it<br />
follow us us on on
TEK<br />
ONLY<br />
NATURAL MATERIALS<br />
The company was born in 1977 based on<br />
an idea of Giulio Valsecchi and entered in<br />
the Italian market with a patented unique<br />
product: a brush with wooden bristles. The<br />
choice of the material was made on the<br />
base of its highest specific qualities, ideal<br />
for the beauty and health of both hair and<br />
body. In 2000, to reinforce the leadership<br />
also in the professional area, Tek creates<br />
Ceramik System: the first brush that use<br />
aerospace technology in order to guarantee<br />
to professional hairstylists a perfect brushing.<br />
The Ceramik brushes are the result of an<br />
innovative technology: on the roll there is a<br />
Thomas Valsecchi,<br />
CEO of Tek, a<br />
company that<br />
continues<br />
to grow steadily<br />
and rapidly.<br />
ABOUT US<br />
Company Name:<br />
Tek Srl SB<br />
Company Address:<br />
Via del Tecchione, 32<br />
20098 San Giuliano<br />
Milanese (MI) - Italy<br />
Website:<br />
www.tekitaly.it<br />
E-mail:<br />
www.tekitaly.it<br />
Founded in:<br />
1977<br />
CEO:<br />
Mr. Thomas Valsecchi<br />
Export Manager:<br />
Mr. Alberto Longhini<br />
Main Brands:<br />
Tek, Tek Salone, Ceramik<br />
Number of employees:<br />
9<br />
special ceramic silicon carry-over applied by a<br />
special laser technology.<br />
“TH<strong>IN</strong>K GLOBAL, ACT LOCAL”<br />
Hand in hand with innovation is the<br />
development of overseas expansion. Abroad,<br />
where the “Made in Italy” is a guarantee<br />
of high-quality products and beauty, TEK’s<br />
products have always been welcomed with<br />
enthusiasm. Tek is currently present in more<br />
than 80 countries, focusing on buyers both<br />
for professional and consumer products. Tek<br />
is also present at the leading beauty fairs,<br />
such as Cosmoprof and Beautyworld Middle<br />
East. The company is always looking for<br />
international distributors worldwide, in order<br />
to meet the ever-increasing demand from<br />
consumers.<br />
SUSTA<strong>IN</strong>ABILITY AT THE CORE<br />
TEK stands out for the environmental<br />
awareness through which it operates<br />
throughout the production chain: in fact,<br />
the woods come from responsibly managed<br />
forests and it is used a natural rubber made<br />
from non-petroleum rubber. The handmade<br />
finishing part is made through the use of<br />
linseed oil. Even the packaging is made of<br />
natural cardboard made according to the Well<br />
Managed Forest principle.<br />
TEK products are certified by FSC®, Forest<br />
Stewardship Council®, a label that identifies<br />
products that contain wood from forests<br />
that are managed properly and responsibly<br />
according to strict environmental, social and
REASONS WHY<br />
100% Handmade in Italy<br />
45+ years of experience<br />
as Italian manufactures<br />
B Corp Company<br />
economic standards. In March 2017, TEK<br />
added the prestigious B Corp® certification:<br />
earning a B Corp® Certification is a very<br />
important recognition for TEK, as it reflects<br />
the values of a company that will continue<br />
to strive to better serve the community, the<br />
environment and its customers in all ways. In<br />
December 2018, TEK acquires the VEGANOK<br />
certification, the first and only standard for<br />
Ethical Vegan products created in Italy that<br />
guarantees the consumer the absence of<br />
animal parts within the product. TEK, for its<br />
consumer line, uses only natural materials,<br />
from every single part that makes up the<br />
product up to the packaging.<br />
Environmental commitment<br />
and sustainability<br />
Patented and certified<br />
products<br />
International presence in<br />
all 5 continents
TEK<br />
STAR<br />
PRODUCTS<br />
Big oval brush with<br />
regular pins<br />
Our large oval brush,<br />
made of 100% FSC®certified<br />
ash wood,<br />
detangles without<br />
ruining hair. It has a<br />
natural wood color, the<br />
wood is treated with<br />
waxes and vegetable<br />
oils, the short pins<br />
are made of certified<br />
hornbeam wood, and<br />
the black pneumatic is<br />
made of pure rubber.<br />
Suitable for all hair<br />
types, thanks to the<br />
wooden teeth it does<br />
not electrify the hair.<br />
The presence of a small<br />
hole allows the brush to<br />
breathe, thus improving<br />
the massaging effect<br />
on your skin, thus<br />
strengthening hair bulbs<br />
and stimulating skin<br />
micro-circulation, helping<br />
to keep your hair healthy<br />
and shiny.<br />
Small brush for scalp<br />
massage<br />
Our scalp massage<br />
brush, made of 100%<br />
FSC® certified ash<br />
wood, massages the<br />
scalp without damaging<br />
the hair. It features a<br />
natural wood color, the<br />
short teeth are made<br />
of certified hornbeam<br />
wood, and the black<br />
pneumatic is made of<br />
pure rubber. Suitable<br />
for all hair types, it is<br />
the essential element in<br />
hair care routine, during<br />
washing and for applying<br />
specific products as<br />
it conveys the active<br />
ingredient of the applied<br />
product.<br />
silky effect. Whether<br />
you are a professional<br />
or someone who loves<br />
taking care of their hair,<br />
you cannot help but fall<br />
in love with the results it<br />
can provide. Available in<br />
diameters 13 - 18 - 24 -<br />
30 - 36 – 42<br />
Comb with handle and<br />
wide teeth<br />
Our comb with handle<br />
and wide teeth is made<br />
of 100%FSC®certified<br />
ash wood handle, handsanded<br />
and treated<br />
with vegetable oils<br />
and waxes. Suitable<br />
for all hair types,<br />
whether normal, curly<br />
or wavy, it detangles<br />
hair without causing<br />
damage. Consisting of<br />
two wooden bands, it<br />
can also be used on wet<br />
hair without damage.<br />
This comb is especially<br />
ruining hair. It is made<br />
of natural wood, the<br />
handle is treated with<br />
waxes and vegetable<br />
oils, the long pins<br />
is made of certified<br />
hornbeam wood, and<br />
the black pneumatic<br />
is pure rubber. Thanks<br />
to the wooden teeth,<br />
it does not electrify<br />
the hair. The presence<br />
of a small hole allows<br />
the brush to breathe,<br />
thus improving the<br />
massaging effect on<br />
your skin. It strengthens<br />
hair bulbs and<br />
stimulates skin microcirculation,<br />
thus helping<br />
to keep your hair healthy<br />
and shiny.<br />
Professional<br />
brush ceramik<br />
Antibacteric Oxy<br />
Our Ceramik Antibacteric<br />
Oxy professional<br />
brush, with oxygen<br />
roller treatment and<br />
wooden handle, does<br />
not electrify the hair and<br />
avoids thermal shock.<br />
It fixes cosmetic color<br />
and gives a soft and<br />
useful when you want to<br />
distribute conditioners,<br />
creams and masks<br />
while washing your hair.<br />
Paddle brush with long<br />
pins<br />
Our large rectangular<br />
brush, made of 100%<br />
FSC®-certified ash<br />
wood, detangles without
My hair beauty<br />
secret
TR<strong>IN</strong>ITY<br />
QUALITY AND A<br />
PASSION FOR PEOPLE<br />
Trinity haircare finds its origin in Switzerland.<br />
The company is proud to be Swiss and to be<br />
able to show some of the typical features<br />
Switzerland is known for across the world,<br />
such as superior quality products, clean, modern<br />
and functional design and strong focus<br />
on environment, nature and people. With an<br />
international team of professionals with their<br />
own specialist skills and experience, the<br />
company tries to incorporate its Swiss roots<br />
and Swiss characteristics into every project,<br />
product and activity, from Research and Development<br />
to packaging, through the quality<br />
and functionality of all their products. One of<br />
the main endeavours of the company is to<br />
represent a complete and consistent Swiss<br />
identity, by being loyal to its values and principles.<br />
However, it shows the same great respect<br />
for its suppliers’, distributors’, partner<br />
salons’ and customers’ identity, because the<br />
main focus of this brand is on people.<br />
SWISS IDENTITY<br />
The brand was established in 2007 and immediately<br />
achieved resounding success in<br />
Germany, Austria and Switzerland. Thanks<br />
to the outstanding quality of the product line<br />
and the company attendance at international<br />
conventions and shows, European markets<br />
soon noticed the young and creative haircare<br />
brand.<br />
Started as a Swiss based R&D laboratory, the<br />
company established a 40,000 sqm logistic<br />
location at the latest standard managed with<br />
SAP software in the south of Germany. Additionally,<br />
the Marketing Department teamed<br />
up with international colleagues from Germany<br />
and Holland. This skilful and creative<br />
crew focused on one mission: positioning Trinity<br />
haircare broadly in medium and high-end<br />
salons in Europe and worldwide. In order to<br />
achieve this, the brand chose a communication<br />
strategy in modern social media, but also<br />
ABOUT US<br />
Company Name:<br />
Trinity haircare AG<br />
Company Address:<br />
Rorschacher Str. 150<br />
9000 St. Gallen<br />
Switzerland<br />
Tel.+41 (0) 71 351 74 - 66<br />
Fax +41 (0) 71 351 74 - 68<br />
Website:<br />
www.trinity-haircare.com<br />
www.tailorsgrooming.com<br />
President:<br />
Robin Schenke<br />
Main Brands:<br />
Trinity haircare – Tailor’s<br />
Grooming<br />
Main Export Destinations:<br />
Germany, Holland, Belgium,<br />
Greece, France, Russia,<br />
Portugal, Czech Republic,<br />
Slovakia, Slovenia, Serbia<br />
and Austria<br />
Left, President<br />
Robin Schenke.
In this page, Trinity hairstyling images and<br />
some events attended by the Company.<br />
REASONS WHY<br />
in traditional channels, by sponsoring some<br />
television formats and a number of sports<br />
events and teams. A great achievement for<br />
the development of the brand was the recruitment<br />
of Robin Schenke. At the beginning the<br />
experienced sales professional took on the<br />
position of Export Manager but quickly moved<br />
to a higher level. He took on the company management,<br />
successfully introduced it in more<br />
than 20 countries and made it a well-known<br />
and respected brand in the professional haircare<br />
market worldwide. Charity is an utmost<br />
concern for Trinity, which supports a variety of<br />
projects in the fight against cancer. The company<br />
is also concerned with environmental<br />
protection, sustainability of all materials and<br />
production processes and the continual professional<br />
development of the haircare professionals.<br />
The Trinity’s European Artistic team<br />
has enhanced the educational expertise of<br />
the brand. This group of hair artists who come<br />
from different European countries is responsible<br />
for the development of trend-setting collections,<br />
techniques and products, but most<br />
of all the perfect training for clients in all the<br />
markets where the brand is active.<br />
Passionate, individual,<br />
friendly service<br />
Swiss Quality Products<br />
100% salon exclusive – more<br />
than an empty promise<br />
The colour experts<br />
High profile Research and<br />
Development<br />
Full range of products –<br />
everything a salon needs<br />
Appealing Trend Collections<br />
twice a year<br />
Trinity Trophy – Challenge for<br />
your creativity
TR<strong>IN</strong>ITY<br />
VISION, MISSION & STRATEGY<br />
Trinity vision is to become one of the leading<br />
brands in today’s professional haircare market,<br />
not in terms of size or turnover, but in terms<br />
of brand recognition, brand awareness, and<br />
most importantly brand value. The company’s<br />
greatest ambition is to be one of the most wellknown<br />
and respected brands in the professional<br />
haircare market worldwide. Trinity's mission is<br />
to sell and promote 100% Swiss salon exclusive<br />
premium quality products in today’s professional<br />
haircare market, with a personal touch and<br />
with a clear focus on education, training and<br />
support, to foster partner salons’ success<br />
and constant growth. Trinity strategy is to<br />
create a strong and cooperative network of<br />
suppliers and distributors who understand, live<br />
and foster the Trinity vision and mission and are<br />
in line with the company policy and values. This<br />
Trinity global network should promote the Trinity<br />
brand and distribute its products by supporting<br />
partner salons.<br />
STAR<br />
PRODUCTS<br />
VDT Cream Hair Colour<br />
140 shades for intense,<br />
brilliant and long-lasting<br />
results with the key<br />
ingredient Vibrant Care<br />
Complex with Jojoba oil,<br />
beeswax, pomegranate<br />
core oil, linoleic acid<br />
and the pigment-booster<br />
Pyrazol for perfect<br />
coverage while protecting<br />
hair and scalp.<br />
Tailor’s Clay<br />
Strong hold and matte<br />
finish for every type of<br />
hair. This unique styling<br />
tool with bamboo extract<br />
and silica is the one<br />
and only real clay. Its<br />
stunning creamy texture<br />
gives firm hold, form and<br />
texture. Perfect for short<br />
cuts and for everybody<br />
who likes a natural and<br />
strong look.<br />
One12 multi-action<br />
spray<br />
12 benefits in only one<br />
product: nourishes,<br />
detangles, eliminates<br />
frizz, acts anti-static,<br />
protects the colour,<br />
adds volume, seals<br />
cuticles, protects from<br />
environmental stress,<br />
seals ends, reduces<br />
blow-drying time, hinders<br />
cellular ageing and<br />
leaves hair brilliant and<br />
shiny. Contains a blend<br />
of precious natural Argan<br />
oil, Macadamia oil and<br />
Nyamplung oil.
VITALFARCO<br />
HAIR COSMETICS<br />
HAIR CARE EXCELLENCE,<br />
S<strong>IN</strong>CE 1969<br />
PROFILE<br />
For over 50 years Vitalfarco has been telling<br />
a story of quality, innovation and ethical<br />
commitment that has always been lived<br />
alongside the salons.<br />
Among the Italian leaders in the production<br />
of hair bleaches and dyes, today the<br />
company exports all over the world its<br />
know-how in the formulation of cutting-edge<br />
treatments for hairstyling professionals,<br />
aiming to always offer the highest quality<br />
and performance, with full respect for people<br />
and the environment.<br />
Developed on an area of approximately<br />
20.000 square meters, with headquarters on<br />
the outskirts of Milan, the company currently<br />
boasts an internal laboratory for R&D<br />
activities, 3 production sites of about 7000<br />
sqm, two warehouses and one academy for<br />
professional training activities.<br />
With more than 50 countries served and a<br />
global distribution network, Vitalfarco can<br />
count on a solid and innovative structure,<br />
able to guarantee a service of absolute<br />
excellence both for its own brands (Maxima,<br />
Roverhair, Vitael, NHP) and for private label<br />
service.<br />
ABOUT US<br />
Company Name:<br />
Vitalfarco Hair Cosmetics<br />
Company Address:<br />
Via A. Canova 8/10<br />
20094 Corsico (MI) - ITALY<br />
info@vitalfarco.com<br />
Website:<br />
www.vitalfarco.com<br />
Established:<br />
1969<br />
Number of employees:<br />
56<br />
Main Brands:<br />
Maxima Professional,<br />
Roverhair, Vitael, NHP<br />
CEO:<br />
Luca Messinese<br />
Export Manager<br />
(Maxima Professional, Vitael, NHP):<br />
Carlo Crosti<br />
Export Manager (Roverhair):<br />
Marco Bartsch<br />
Export Manager (Private label):<br />
Daniela Colleoni
OUR BRANDS<br />
Maxima<br />
Roverhair<br />
Vitael<br />
NHP<br />
REASONS WHY<br />
A family business company<br />
since 1969<br />
Sustainable production<br />
and certified quality<br />
100% control of the value chain<br />
Global distribution network<br />
Internal laboratory for R&D<br />
activities<br />
360° customer support<br />
Tailor-made education offer<br />
R&D<br />
The internal laboratory, in collaboration with<br />
university departments, constantly deals<br />
with research and development as well as<br />
product quality control. Dozens of tests are<br />
performed daily in the internal technical<br />
room, while training courses are held<br />
regularly within our academy for the correct<br />
use of the products.
VITALFARCO HAIR COSMETICS<br />
PRODUCTION<br />
The production, proudly Made in Italy and<br />
based on a sustainable business model,<br />
boasts 3 production sites with an annual<br />
capacity of 40 million pieces. The whole<br />
production cycle is monitored at all stages<br />
of product processing, from the selection of<br />
ingredients to the final packaging. Cuttingedge<br />
technology and artisan expertise come<br />
together, allowing us to achieve the highest<br />
quality standards, as certified by the UNI EN<br />
ISO 22716:2008 standard.<br />
MISSION<br />
At Vitalfarco, the entire business is based<br />
on a clear and simple mission: to guarantee<br />
professional hairdressers products that<br />
exceed expectations, further qualifying their<br />
professionalism and talent in the eyes of<br />
customers.<br />
SUSTA<strong>IN</strong>ABILITY<br />
Intelligent systems for production plants<br />
management, technologies for halving<br />
water consumption, advanced wastewater<br />
purification systems and photovoltaic panels<br />
to reach energy autonomy: these are just<br />
some of the implementations aimed at<br />
minimizing the environmental impact of the<br />
business.<br />
Vitalfarco constantly invest in the research of<br />
raw materials with low environmental impact<br />
and active ingredients from up-cycling, as well<br />
as adopting complete ecofriendly packaging,<br />
like FSC certificated cardboard and Green<br />
PE, the special bioplastic made from sugar<br />
cane that allows to capture CO2 from the<br />
atmosphere instead of introducing it.
EDUCATION<br />
V_ACADEMY is the training academy promoted<br />
by Vitalfarco with the aim of providing<br />
hairstyling professionals with the necessary<br />
tools to become expert image consultants<br />
and skilled entrepreneurs, offering constant<br />
updates on styles and trends in the world of<br />
hair fashion.<br />
Through its training programs, Vitalfarco<br />
offers a wide range of courses, seminars<br />
and workshops, developed according to the<br />
various needs and experience levels of the<br />
participants, even on request.<br />
BRAND PORTFOLIO<br />
Thanks to continuous investments in<br />
developing a complete portfolio of brands and<br />
lines, the company can offer a wide range of<br />
high-quality technical products and hair care<br />
treatments, satisfying different markets and<br />
positioning needs.<br />
Recent is the restyling of all Maxima<br />
Professional lines: among the star products,<br />
Hair Color Plex, the cream coloring system<br />
with a vegan formulation that ensures<br />
maximum reliability and stability of reflections<br />
while protecting the hair structure; Charcoal,<br />
the innovative line of professional bleaching<br />
and blonde hair care with activated vegetable<br />
charcoal; Fiber Liss, developed to vary the<br />
level of smoothness and offer customized<br />
services such as absolute smooth, anti-frizz<br />
and lamination.<br />
With the acquisition of Roverhair, a premium<br />
Italian brand of natural hair care, Vitalfarco<br />
enriches its portfolio with new certified lines<br />
inspired by the clean beauty philosophy.<br />
Among the star products are included:<br />
the flagship line Electa– the innovative<br />
permanent coloring system developed from<br />
an organic formula based on quinoa extract;<br />
Essence, ammonia free demi-permanent<br />
coloring system; Ultimate Nutris – the 100%<br />
vegan certified line for hair reconstruction;<br />
Somnium, for daily natural beauty routine.<br />
The portfolio is completed by Vitael, the<br />
line of professional treatments specifically<br />
formulated to offer reliable and versatile<br />
products, in the salon and at home, and<br />
NHP - the line of technical products based on<br />
extremely pure and biological actives.
COUNTRIES<br />
YEAR<br />
DOMESTIC<br />
<strong>IN</strong>TERNATIONAL<br />
WORLD’S LARGEST BEAUTY<br />
SALES REPRESENTATIVES ORGANIZATION<br />
WHO WE ARE<br />
WHAT WE DO<br />
WHERE WE SELL<br />
The Kirschner Group, Inc.<br />
is a professional sales organization<br />
with over 35 years of experience<br />
growing America’s leading,<br />
professional beauty brands.<br />
We are the only sales organization<br />
that has a presence in all 50 states,<br />
Canada, and the entire<br />
international marketplace.<br />
The Kirschner Group, Inc.<br />
connects our brands to the right<br />
distributor or retailer.<br />
We then manage the business<br />
on a day-to-day basis, to<br />
ensure our customers get the<br />
support they need for the growth<br />
of their brand.<br />
Hair / Nail / Esthetic<br />
Professional Distributors I Ethnic<br />
Distributors I Barber Distributors<br />
Chain Salons<br />
Prestige / Department Stores<br />
Beauty Retailers I E-Commerce<br />
TV Shopping Network<br />
THE KIRSCHNER GROUP, <strong>IN</strong>C.<br />
28328 Constellation Road<br />
Valencia, CA 91355, USA<br />
+1-800 527 8645 (toll-free)<br />
+1-661 257 6260<br />
www.kirschnergroup.com<br />
info@kirschnergroup.com<br />
tkg.beauty<br />
The Kirschner Group, Inc.
PROFESSIONAL SALON BRANDS<br />
HAIRCARE<br />
TOOLS<br />
MEN<br />
NAILS<br />
HAIRCARE<br />
RETAIL BRANDS<br />
TOOLS<br />
COSMETICS
AN EXPERT <strong>IN</strong><br />
PRIVATE LABEL:<br />
ANDREA ROSA<br />
relations between private label manufacturers<br />
and clients’ brands. So, my experience with<br />
the suppliers, together with Kirschner’s<br />
knowledge of the numerous brands and<br />
distributors that belong to the network, put<br />
me in an advantageous position to obtain the<br />
best deals for my clients. We understand their<br />
needs and the characteristics of the products<br />
they are looking for. In this way, we can guide<br />
our clients to the best possible deals and the<br />
most suitable manufacturers for each product<br />
they plan to sell, also coordinating projects<br />
that require multiple synchronized suppliers”.<br />
Andrea Rosa, International Private Label Specialist at Kirschner<br />
Andrea Rosa’s specific role is one of<br />
consultancy to a large number of Kirschner<br />
associated distributors and brands. He<br />
advises on choosing the most suitable private<br />
label manufacturer suppliers in the Italian<br />
market for hair products, and assists the<br />
customer for the realization of the whole<br />
project.<br />
Mr Rosa how did you become an expert in<br />
Private Labels?<br />
“Coming from IT and TLC, I have worked in<br />
the private label cosmetic industry for over 12<br />
years. Five years ago, I joined Kirschner and<br />
I brought my experience into the company<br />
where we developed a system to facilitate the<br />
What makes your service different?<br />
“It is a personalized service! Dealing with a<br />
wide range of Private Label manufacturers we<br />
can choose and suggest to our distributors<br />
a roster of manufacturers, each specialized<br />
in some products so that clients can build<br />
a range getting the top quality and most<br />
competitive prices.<br />
This system comes to the advantage of<br />
everyone: the manufacturer will work only<br />
with what he does better, and the distributor<br />
will get top quality and services for each<br />
product of the range. On top of that, I follow<br />
every project from the beginning to the<br />
delivery to guarantee both sides that the final<br />
goals are met”.<br />
Where are the suppliers from?<br />
“I take care of the Italian suppliers, especially<br />
for hair products. I deal with the best of<br />
Italian manufacturing, while my colleagues<br />
in Kirschner take care of other areas of the<br />
world”.
<strong>IN</strong>TERVIEW<br />
What are the advantage points with regards<br />
to Italian suppliers?<br />
“Without doubt, Italy is considered a place<br />
of excellence in haircare product production.<br />
Italian Manufacturers offer top quality,<br />
especially for hair colouring and other<br />
technical products. In Italy some of the best<br />
hair and scalp treatments are also produced<br />
and the offer is now aligned with the requests<br />
of the market in terms of sustainability and<br />
natural ingredients”.<br />
So ‘Made in Italy’ is still important…<br />
“At a global level, we witness that ‘Made in<br />
Italy’ is an important added value for this<br />
kind of product. The final consumers, even<br />
the ones who ponder carefully on the prices,<br />
appreciate the Italian origin of a product. In<br />
certain areas, for example South America,<br />
consumers would choose an Italian brand<br />
even if the price is not the lowest”.<br />
What are the products you supply the most?<br />
Bleach and peroxide are the commodities<br />
more requested, together with hair spray<br />
and mousse: thanks to our technology<br />
our ratio quality/ price in unbeatable. Of<br />
course the permanent color is the king of<br />
the italian private label production: but the<br />
list is long: special unique items like color<br />
accelerator, 20 in 1, lamination, plex and<br />
peptides reconstruction, long lasting anti<br />
frizz, leave in conditioners in oil, cream and<br />
even in whipped cream mousse! Styling and<br />
finishing are always in the menu, as the hair<br />
care lines, as well. Now is the moment of the<br />
hair wax in stick. In the very last years the<br />
haircare line requests are more and more<br />
green. oriented; and we are proud to offer<br />
very sustainable and innovative formulation.<br />
How is business going now?<br />
“Demand is growing – at least for products that<br />
guarantee high quality and performance. Our<br />
industry is enjoying a positive period; the only<br />
change brought about by the pandemic is an<br />
adjustment in sales from professional to retail”.<br />
How do you see the future of the private<br />
label market?<br />
“Compared to simple distribution, Private<br />
Label has always been and will always be the<br />
system that offers better guarantees to the<br />
distributor and owner of the brand – in terms<br />
of profit and loyalty of the clientele. This works<br />
even better when the brand offers high quality<br />
and reliable products like the ones we trade in”.<br />
CONTACTS<br />
Cell & WA: +39-342 858-0156<br />
mail: AndreaRosa@KirschnerGroup.com<br />
mail: ar@iplcc-usa.com<br />
website : www.iplcc-usa.com<br />
website: www.kirschnergroup.com
exclusivebrandstorino.com
Inspired<br />
by beauty<br />
The largest trade fair<br />
for the beauty industries<br />
in Japan<br />
13 – 15 May <strong>2024</strong><br />
Tokyo<br />
For more details<br />
<strong>2024</strong>
O’RIGHT<br />
SUSTA<strong>IN</strong>ABLE WAVE<br />
<strong>IN</strong> PROFESSIONAL SALONS<br />
WILL YOUR COMPANY SURVIVE AFTER 2026?<br />
The beauty industry is on the brink of a<br />
transformative upheaval. In 2026, without thirdparty<br />
verification, companies are prohibited from<br />
self-claiming their products as green, including<br />
popular labels such as natural, vegan, ecofriendly,<br />
etc. This move significantly combats the<br />
issue of companies falsely branding themselves<br />
as eco-conscious.<br />
Confronted with the “Empowering Consumers<br />
for the Green Transition Directive,” can your<br />
products stay ahead of the market? Can your<br />
company survive? O’right has already embraced<br />
the green transition. Join us and become a<br />
pioneer in zero carbon beauty.<br />
THE WORLD’S FIRST ZERO CARBON BEAUTY<br />
COMPANY<br />
As the world’s first zero carbon beauty company,<br />
O’right has been certified by SGS for three<br />
consecutive years since 2020, achieving<br />
comprehensive carbon neutrality across the<br />
entire organization and all product categories,<br />
including scopes one, two, and three emissions.<br />
In 2023, O’right Green Headquarters fulfilled<br />
the RE100 initiative’s renewable energy pledge,<br />
ensuring 100% green energy usage throughout<br />
our offices, laboratories, and factories.<br />
Not only that, but O’right has also dedicated<br />
over 20 years to fostering goodwill towards<br />
people, society, and the planet in raw materials<br />
and packaging.<br />
ABOUT US<br />
Company Name:<br />
O’right Inc.<br />
Company Address:<br />
No. 18, Gaoping Sec.,<br />
Jhongfong Rd., Longtan District,<br />
Taoyuan City 325021, Taiwan<br />
E-mail: global@oright.inc<br />
Website:<br />
https://pro.oright.inc/en<br />
Founded in:<br />
Mar.8 2002<br />
(International Women’s Day)<br />
Number of employees:<br />
270+<br />
Founder & CEO:<br />
Steven Ko<br />
Main brands:<br />
O'right, O'right | PRO<br />
Headquarters ensure 100%<br />
green energy usage throughout offices,<br />
laboratories and factories.
O’RIGHT<br />
Our products earned the USDA Certified<br />
Biobased Product Label, marking them as a<br />
priority for federal government procurement.<br />
We refuse petrochemical ingredients, championing<br />
biodiversity. The bottles are made from 100%<br />
Post-Consumer Recycled (PCR) plastic, protecting<br />
the oceans from plastic pollution.<br />
Our innovative refill packs and facial mask<br />
packs, which are recyclable, have earned the<br />
prestigious Interseroh certification.<br />
O’right firmly believes that the stakeholders<br />
of a company extend beyond shareholders,<br />
customers, or employees to include the natural<br />
environment and all living entities. This year,<br />
we’re leading the charge by responding to the<br />
TNFD (Taskforce on Nature-related Financial<br />
Disclosures), becoming one of the first<br />
companies globally to join.<br />
The various groundbreaking and disruptive<br />
innovations have earned O’right international<br />
acclaim, including the 2023 Sustainable<br />
Beauty Awards in Paris, the Sustainability<br />
Leadership Award, the Sustainability Pioneer<br />
Award, recognition in Reuters as the 2023<br />
Responsible Business Award for Corporate<br />
Transformation, and Bloomberg’s Green ESG<br />
50 List of the most noteworthy projects of the<br />
year. Our efforts have even earned accolades<br />
from the United Nations COP26 Global Climate<br />
Summit host, who praised our product as<br />
“Now I can have guilt-free hair care.”<br />
GREEN FASHION AESTHETICS TOGETHER<br />
In 2023, O’right proudly introduced O’right |<br />
PRO, specifically designed for premium salons.<br />
Drawing inspiration from the Parthenon in<br />
Greece, it combines a square bottle shape<br />
with linear textures, embodying the fusion of<br />
strength and beauty.<br />
The glass bottle showcases sustainable craftsmanship,<br />
manufactured with eco-friendly electric<br />
furnace methods to further reduce carbon<br />
emissions, paired with mono-material ecofriendly<br />
refill packs, marking a milestone in the<br />
circular economy. Every detail embodies our<br />
Steven Ko, Founder & CEO of O’right.<br />
O’right has received the Reuters<br />
Responsible Business Award.<br />
REASONS WHY<br />
The world’s first zero carbon<br />
beauty company<br />
Fulfillment of the RE100<br />
renewable energy initiative<br />
pledge<br />
Carry USDA Certified<br />
Biobased Product Label<br />
Utilization of 100% PCR<br />
recycled plastic<br />
Among the first companies<br />
to adopt the TNFD<br />
Recipient of Made for<br />
Recycling Interseroh+<br />
Quality Seal<br />
Winner of international<br />
awards for sustainability<br />
TogetherGreener
core values of Professional, Green and Fashion.<br />
O’right believes that fashion is a form of<br />
freedom, the freedom to express oneself,<br />
and sustainability is the trendiest fashion.<br />
Therefore, O’right | PRO not only offers<br />
hairstyling but also represents a confident<br />
expression for individuals.<br />
In response to the trend of sustainable<br />
fashion, O’right invites you to join in creating<br />
a green fashion aesthetic together.<br />
STAR<br />
PRODUCTS<br />
O'right | PRO Fashion Show 2023.<br />
Scalp & Hair<br />
Reinforcing Shampoo<br />
Deeply Nourish and<br />
Revitalize Scalp<br />
Verified by SGS for<br />
its anti-Malassezia<br />
(dandruff-causing<br />
fungus) properties,<br />
demonstrating a<br />
bacteriostatic rate<br />
greater than 99.999%.<br />
This vegan formula<br />
integrates a variety<br />
of precious plant<br />
essences, paired<br />
with scalp vitality<br />
factors and Canadian<br />
Willowherb Extract. It<br />
effectively calms the<br />
scalp, balances sebum<br />
production, reduces<br />
the proliferation of<br />
Malassezia, invigorates<br />
the scalp, and fortifies<br />
hair roots.<br />
Caffeine Melanin<br />
Botanical Scalp<br />
Revitalizer<br />
See Your True Color<br />
This product tackles<br />
two hair issues by<br />
incorporating two<br />
exclusive natural<br />
essences: caffeine<br />
extract and dates<br />
extract. Have you ever<br />
wondered how hair gets<br />
its color? “Melanin”<br />
is the key. Hair is<br />
structured into three<br />
layers, the middle layer<br />
is the cortex, where<br />
melanin is located.<br />
Natural date extract, rich<br />
in melanin components,<br />
is scientifically<br />
validated and published<br />
in the prestigious<br />
Antioxidants journal.<br />
It’s internationally<br />
journal/<strong>IN</strong>CI proven to<br />
penetrate the scalp skin<br />
effectively, combat aging<br />
factors, nourishing the<br />
hair while restoring its<br />
natural beauty.<br />
Botanical Scalp<br />
Revitalizer for Him<br />
Designed specifically<br />
for male scalp care. By<br />
harnessing the power of<br />
natural plant extracts,<br />
this botanical scalp<br />
revitalizer balances<br />
sebum secretion on the<br />
male scalp, alleviating<br />
discomfort caused by<br />
dryness and enhancing<br />
hair thickness. An<br />
essential solution<br />
for men’s hair care,<br />
instilling confidence,<br />
professionalism, and<br />
reliability.
5 th International Exhibition for Cosmetics, Beauty, Hair<br />
Home Care, Private Label, Packaging and Ingredients<br />
25<br />
Years<br />
Tel: +90 212 2229060 |<br />
2-3-4 October <strong>2024</strong><br />
Istanbul Congress Center & Lutfi Kirdar & Istanbul Hilton<br />
Taksim - Istanbul - Türkiye<br />
www.beauty-istanbul.com<br />
+90 533 4843030 | info@beauty-istanbul.com<br />
1100+ Exhibitors<br />
from 60+ Countries