Estetica Magazine ASIA Edition (1/2024)

ASIA EDITION
ALBUM
Style, Colour & Finish
at their Very Best
PHOTO FINISH
Creating those
Perfect Final Looks
HAIR STORIES
Expos and Events that
Define our Industry

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ASIA EDITION
Estetica ASIA Edition, n. 80 - Since 2004 - N. 1 Spring 2024
ESTETICA
THE HAIR MAGAZINE
esteticamagazine.net
N. 80
SPRING/2024
Cover Image
Art Direction: David Katchadourian
Hair: Intercoiffure Paca Team
Photo: Pascal Latil
Make-up: Ambre Thomas
Styling: Crystel Pilone
In this issue:
HAIR runways Spring/Summer 2024 04
heritage Biba: Cult Fashion 10
showcase Naomi at the V&A 12
photography Perennial Pirelli 14
exhibition Chronorama 16
inspiration Forever Bella 18
celebrity Manual for Living 20
direction Photo Finish 22
vision Class Collections 30
PRO dossier green Business Friendly Green 42
Ad index
Alternative Hair Show www.alternativehair.org OBC
Beauty World Japan Tokyo www.beautyworld-japan.jp.messefrankfurt.com 29
Beauty World Middle East www.beautyworldme.com 28
Central Asia Beauty Expo www.beautyexpo.kz IFC
Goldwell Kao Salon Division www.kaosalondivision.com 01
Kerasilk www.kerasilk.com 02
OMC www.omchairworld.com 48-IBC
O’right Inc www.oright.inc 46-47
$
CONTACTS
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EDIZIONI ESAV
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Tel.: +39 011 83921111
Fax: +39 011 8125661
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6
ONLINE
www.esteticamagazine.com
PUBLISHER AND MANAGING DIRECTOR
Roberto Pissimiglia
GLOBAL EDITORIAL AMBASSADOR
Sergi Bancells
INTERNATIONAL EDITOR-IN-CHIEF
Laura Castelli
FEATURES EDITOR
Gary Kelly
INTERNATIONAL ADVERTISING COORDINATOR
Monica Tessari
SALES & PR ASIA-PACIFIC
Luisa Barberis
INTERNATIONAL COORDINATOR
Emanuela Vaser
LAYOUT
Manuela Artosi, Davide Cardente
CONTRIBUTORS
ESPAÑA
Elisabet Parra
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Bérénice Claude
UK
Gary Kelly
ITALIA
Lucia Preziosi, Glorianna Vaschetto
USA
Marie Scarano
DIGITAL
Erica Balduini, Giorgia Ludovico,
Stefania Rao, Elena Romani

haircatwalks
O
N
G I
R L
F IL
M
Laura Castelli
spring
summer
2024
E04
CATWALKS PHOTOS: ©LAUNCHMETRICS/SPOTLIGHT

Maison Margiela Artisanal Collection 2024
JOHN GALLIANO FOR MAISON
MARGIELA PUSHES THE BOUNDARIES
BEYOND WHAT IS PRECEIVED AS
REALITY. FILM BECOMES THE
BACKDROP: VISUAL INTERPRETATION
TAKES ITS PLACE CENTRE STAGE.
Time for an unforettable
fashion movie!
Scan the QR Code…
video
video
05E

haircatwalks
spring
summer
2024
ABOUT
TURN
E06

Valentino Haute Couture SS24
TECHNIQUES EVOLVE IN THE ETERNAL
QUEST FOR INNOVATION. THE
EVERYDAY STANDS ALONGSIDE THE
UNEXPECTED, WITH FASHION
FREEING ITSELF FROM THE MUNDANE
THROUGH TEXTURE AND DETAIL.
Scan the QR Code,
for catwalk ideas by Piccioli
for Valentino!
video
video
07E

haircatwalks
PAPER
DOLLY
spring
summer
2024
E08

Marc Jacobs Prêt-à-Porter SS24
CELEBRATING 40 YEARS AND BEING
EVER YOUNG. XXL VERSUS PETITE.
CLOTHES AND HAIR ARE FUN AND
WITH A CULTURED IRONY WHICH
CONQUERS THROUGH ITS ETERNAL
INTERCHANGEABILITY…
Play the fashion game.
On screen here by scanning
the QR Code…
video
video
09E

hairheritage
BIBA: CULT
FASHION
IT WAS A PHENOMENON THAT HAS NEVER BEEN
REPLICATED - A METEORIC RISE TO FAME AND A CRASHING
DEMISE – ALL IN A MATTER OF JUST 10 YEARS.
Gary Kelly
‘THE BIBA STORY: 1964-1975’ at
London’s Fashion and Textile Museum
throws an intriguing spotlight on a cult
fashion and lifestyle label that epitomised
that colourful transition from Flower
Power into Glam Rock. This is the only
exhibition ever to look at the history
of Biba, a company which brought
affordable, up-to-the-minute fashion to
the youth market, whilst simultaneously
instigating many of the retailing
innovations which are still with us today.
Under its legendary founder, Barbara
Hulanicki, Biba had a meteoric rise to
fame - from a mail order catalogue in
1963 to a seven-storey department store
on Kensington High Street. Biba went
on to become synonymous with Swinging
London, with its store attracting clientele
ranging from teenagers through to
celebrities including Twiggy, Mick Jagger,
Pattie Boyd, The Beatles and Cher. The
exhibition will chronicle Biba from its first
shop in 1964 to its demise in 1975.
Jean Shrimpton and Barbara
Miller wearing Biba, 1973. Photo
Duffy © Duffy Archive
Twiggy reclines on a faux
leopard skin bed wearing Biba
in the Biba fashion store for an
article about the designer
Barbara Hulanicki, December
1973 ©Justin de Villeneuve /
Iconic Images
Floral print shift dress and
matching tote bag and hat by Biba,
1966 (b/w photo), Peter Atherton,
© Fashion Museum Bath /
Bridgeman Images
E10

Scan here to discover
more about the
Fashion & Textile
Museum’s legendary
founder, designer
Zandra Rhodes.
video
video
Biba crepe coat and trousers, 1972.
Photo Duffy © Duffy Archive
11E

hairexhibition
NAOMI
AT THE V&A
Gary Kelly
STARTING THIS JUNE, THE V&A IN LONDON
WILL BE STAGING A MAJOR EXHIBITION EXPLORING
THE PHENOMENAL 40-YEAR FASHION CAREER
OF THE INIMITABLE NAOMI CAMPBELL.
THIS REVELATORY EXHIBITION
will explore the outstanding fashion
career of a true British icon. Naomi
Campbell was scouted in Covent
Garden at the age of just 15, then 3
years later she made history when, in
1988, she became the first Black model
to feature on the cover of Paris Vogue.
Throughout her 4-decade long career,
Naomi has collaborated with every
major fashion house, fashion
publication and leading fashion photographer.
She continues to star in global
catwalk shows, advertising campaigns
and editorial fashion shoots. Featuring
around 100 exhibits, NAOMI will be
the first event of its kind and will draw
upon Naomi’s own extensive wardrobe
of haute couture, as well as leading
ready-to-wear ensembles alongside
loans from designer archives and objects
from the V&A collection.
Naomi Campbell walks
the runway at the Alexander
McQueen SS24 show during
Paris Fashion Week at
Le Carreau du Temple on
September 30, 2023,
in Paris, France.
(Photo by Dave Benett/
Getty Images for
Alexander McQueen)
E12

more
E+
more
Scan here to
discover more
about Naomi
at the V&A!
Naomi Campbell poses
during the PrettyLittleThing
launch collection designed
by Naomi Campbell on
August 31, 2023,
in London, England.
(Photo by Handout/Handout/
Getty Images for
PrettyLIttleThing)
Naomi at the V&A: Main photo by Marco Bahler
Visit the exhibition at the
V&A South Kensington from
22 June 2024 – 6 April 2025
in Gallery 40.
13E

hairphotography
FOREVER
PIRELLI
THE LATEST PIRELLI CALENDAR FEATURES THE WORK
OF PRINCE GYASI, WITH SUPERHERO CHARACTERS
CHALLENGING OUR PERCEPTION OF SPACE & TIME.
Giancarlo Rapetti
A CALENDAR, or better still THE
calendar - one which could be defined
as a paradoxical take on timelessness.
In reality, there is no contradiction
intended, as the images chosen to
represent 2024 have the power to inspire
future generations. Featuring the work
of Ghanaian visual artist Prince Gyasi,
the latest Pirelli calendar builds on the
West African sense of community to
reach a universal thesis that the
superheroes of our time do not follow
the preconceived ideas of society. Nor
do they allow themselves to be
influenced by fame and fortune, but
develop their talents in an authentic way.
They do not realize that they are doing
things out of the ordinary, or that
through simple but incredible gestures,
they are influencing the destiny of the
world by inspiring other people. In the
end, all that seems extraordinary to us
turns out to be... beautifully normal.
“I aim to please both those who love
photography as well as those who love
painting” – Prince Gyasi
Among the artists featured in the calendar
are actress, Angela Bassett,
Nigerian megastar, Tiwa Savage,
and supermodel, Naomi Campbell.
E14

Margot Lee Shetterly & Amanda Gorman – The Blueprint
video
video
Scan the QR
Code for a unique
glimpse behind the
scenes of The Cal tm !
15E

hairexhibition
CHRONO
Gary Kelly
RAMA
Giancarlo Rapetti
IN PARTNERSHIP WITH THE PINAULT COLLECTION, THE HELMUT NEWTON
FOUNDATION PRESENTS AN EXHIBITION OF 250 IMAGES SHOWCASING A
FASCINATING MIX OF 20TH CENTURY HISTORY, FASHION & LIFESTYLE.
HELMUT NEWTON, Diane Arbus,
Ugo Mulas, Robert Frank and Irving
Penn. These are just a few of the big
names on display in Berlin until 20th
May at the Museum für Fotografie at an
exhibition called Chronorama,
Photographic Treasures of the 20th
Century. This is a true treasure trove of
images - all coming from the Condé
Nast Archive and belonging to different
genres of 20th century photography:
from portraiture to fashion
photography, from architecture to
photo-journalism. As the name
suggests, Chronorama is so much more
than a mere exhibition; it’s a neverbefore-seen
visual journey in time
communicated through the lens of a
camera. The audience finds itself
admiring elegant interiors, movie stars,
experimental fashion photography and
so much more.
Jack Robinson - Actor
Joe Dallesandro,
Vogue, 1970© Condé Nast
Deborah Turbeville - Three Models,
from the series Bathhouse,
at the East 23 rd Street Swimming Pool,
NYC, Vogue, 1975© Condé Nast
E00

Alexis Waldeck - Actress-singer
Liza Minelli, Vogue,
1967© Condé Nast
Scan the QR Code to
see the gallery!
video
video
Helmut Newton - Patti Hansen in
Yves Saint Laurent, Promenade des Anglais,
Nice 1976© Helmut Newton Foundation,
courtesy Condé Nast
07E

hairinspiration
FOREVER
BELLA
EMMA STONE WINS AN OSCAR FOR HER DARKLY
WONDERFUL PORTRAYAL OF BELLA BAXTER IN THE
VICTORIAN-GOTH FANTASY COMEDY, POOR THINGS.
Daniela Giambrone
IT GROWS at the speed of light.
Bella Baxter’s hair can never be tamed
into an updo, just as Bella herself
remains restless and hungry for life.
Her long, jet back, rebellious locks
reveal a direct proportionality with
the heroine’s personal growth path.
It’s a choice well thought through by
director Lanthimos, who is clearly
utilising Bella’s hair to convey how our
heroine is stepping beyond the social
rigours of the time and the
expectations of the omnipresent
patriarchy she endures. While she is so
relatable to our own time and our own
approach to life, nevertheless she
encourages us to reflect on who we are
and what we all aspire to, recalling the
ominous quote: “stay hungry stay
foolish”.
Scan theQR Code:
which of Emma Stone’s looks
do you love the most?
video
video
E18

19E

haircelebrity
MANUAL FOR
Gary Kelly
LIVING
INTERNATIONAL DRAG SUPERSTAR AND POP CULTURE ICON, RUPAUL,
OFFERS A REVEALING, BRUTALLY HONEST, SURPRISINGLY POIGNANT, AND
DEEPLY INTIMATE MEMOIR OF GROWING UP BLACK, POOR AND QUEER.
WITH PROFOUND CLARITY
AND TENDERNESS, RuPaul’s
just-published biography, The House
of Hidden Meanings, is a self-portrait
of the legendary icon from the early
challenges of growing up as a queer
Black kid in San Diego, to drag icon
and powerhouse producer of one of the
world’s largest television franchises.
RuPaul’s ever-shifting nature has
always been part of his brand as both
supermodel and super mogul. In this
memoir, RuPaul makes himself truly
known. RuPaul’s singular and
extraordinary story is a manual for
living - a personal philosophy that
testifies to the value of chosen family,
the importance of harnessing what
makes you different, and the
transformational power of facing
yourself fearlessly.
RuPaul poses with the Outstanding Host for a
Reality or Competition Program award during the
2024 Creative Arts Emmys at Peacock Theater
on January 07, 2024 in Los Angeles, California.
(Photo by Frazer Harrison/Getty Images)
E20

Cast members Vanessa Vanjie Mateo, Kameron Michaels and Derrick Barry,
directors RuPaul and Jamal Sims and cast members Naomi Smalls, Asia O’Hara
and Yvie Oddly, speak onstage during a news conference for the world premiere
of “RuPaul’s Drag Race Live!” at Flamingo Las Vegas on January 31, 2020 in Las
Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
Scan here to hear
RuPaul’s emotional
announcement
signalling the
publication of his
biography.
video
video
21E

hairdirection
Hair: Mego Ayvazian and Mckenzie Lehmann Assistant: Lorena Guevara / Photo: Mohammed Ghanayem Freshly Cut Film / Make-up: Jannette Marin & Lauren Anderson
PHOTO
FINISH
E22

■ BIG IS BEAUTIFUL. “Step into a world
where the vivid, the audacious, and
the extraordinary take form within
the Rouge de CHI collection. In the
world of beauty, red is not just a colour;
it also represents excitement, passion,
energy, and love. Add extreme coils
and volume and the picture is complete.”
Mego Ayvazian and McKenzie
Lehmann (USA)
▲
PRAVANA Creator, Taylor Rae: French & Ivi
WHEN IT COMES TO
EDITORIAL WORK,
THE DETAILS MAKE
ALL THE DIFFERENCE.
LIGHT AND SHADOWS,
COMPOSITION,
STYLING AND
FINISHING. HERE ARE
SOME OF OUR FAVES.
Gary Kelly & Marie Scarano
▲ GIRL ON FIRE. “For my model
Cameron, I used Pravana’s VIVIDS
Flame, a fiery red-orange, complemented
with pops of VIVIDS Sunstone and
Neon Orange for subtle dimension
throughout. For the finish, I chose a
1-inch long barrel curling iron to create
a lived-in wave with a finishing touch
of dry texture spray for added volume.”
Taylor Rae, Pravana Creator (USA)
◆ CONTOURING. “Creating this look
involved meticulous attention to detail,
particularly focusing on precise lines
to enhance the various lengths and
textures. I carefully tailored each
section, ensuring seamless blend in the
beard and paying close attention to the
unique characteristics of the texture.
The use of detailed, precise lines played
a significant role in achieving the refined
and polished finish.” Nieves Almaraz,
Lead WAHL Educator (USA)
● GREY-GREEN GORGEOUS . “The
vulnerability of the pose aligned
perfectly with the structure of the hair.
This was about taking textured hair and
applying different techniques to show
how you can create unexpected looks.
The shine on the finish and the overall
dynamism instill a desire to interpret
what lies beneath.” Lisa Farrall (UK)
Hair: Nieves Almaraz Photo: John Gress
◆
●
Hair: @lisafarrall @wig_london / Photo: @condrycalvinmlilo / Creative Direction:
@lisafarrall / Make-up: @laurenkay.co.uk / Styling: @elevate.the.everyday
23E

hairdirection
Hair&Styling: Audrey Adrine Petrosyan / Photo: Kale Friesen / Make-up: Ashley Guerra
◆
Hair: Andy Heasman, International Creative Director, RUSH Hair and the RUSH Artistic Team /
Photo: Jack Eames / Make-up: Lans London / Styling: Robert Morrison
■
Hair: Danilo Giangreco / Photo: Jack Eames / Make-up: Megumi Matsuno / Clothes Styling: Veronika Greenhill
▲
■ GRAPHIC GEOMETRICS. “The Rush
Artistic Team shares a strong love for
beautiful hair and the partnership
between cut and colour. For our “Up In
The Clouds” collection, we were inspired
by the contrast of light and dark. Using a
light and subtle background we knew we
wanted to create a strong, head-turning
look. Opting for such a fiery colour, our
vision was to marry this with a strong,
sharp and defined cut, adding a high
shine and gloss to give the essence of
luxury.” Andy Heasman (UK)
▲ TWIST & SHOUT. “The sleeked, polished
and hi-shine hair exudes elegance and
sophistication. Each strand is meticulously
brushed, creating a seamless effect that
reflects a radiant sheen. Its simplicity
speaks of meticulous grooming and an
unwavering commitment to a sleek, stylish
presentation. The whole look was set to
dry with a diffuser and finished using
Revlon Glamourama shine spray.”
Danilo Giangreco (UK)
◆ DIFFERENT STROKES. “After cutting
and colouring, I applied a smoothing
shine product and blow-dried the hair in
different direction, ensuring that the hair
could be styled in front of the camera in
different directions. I finished using a flat
iron at the lowest temperature. For the
shoot, I used a wide-tooth comb and shiny
hairspray to play with the hair to see where
my colour placement looked the best.”
Audrey Adrine Petrosyan (USA)
● QUIFFS & TAILS . “Taking two totally
contrasting shapes, textures and
references to create a cohesive image
is always the ultimate challenge.
The graphic gelled lines and the Marcelinspired
wave achieve balance with the
clothes. But what makes the whole thing
work is the finish. The lines must be
fluid, the top needs the right height and
the wave needs a cleanliness that shines
without appearing unnatural. Technique
combined with taste is what makes
an image.” Tom Connell (UK)

●
Hair, Art Direction & Photo: Tom Connell / Colour: Ashleigh Hodges / Hair Team: Mathew Gavin, Alessandro Tammaro, Nadina Ray / Make-up: Michelle Guandalini
25E

hairdirection
Hair: Jack & the Wolfe / Colour: Lydia Wolfe / Photo: Phillip Veitch / Make-up: Ellie Durdridge
●
E26

● FLIP IT! “We absolutely love this
image from our collection “Heiress”.
It has the precision of a classic bob, but
is styled to create a unique shape with
an airy texture. Hair moves and our goal
is always to create a finished result that
nevber looks lifeless.” Jack Mead (UK)
■ TO THE POINT. “I adore this image
from my recent collection, “Prism”. It’s
all about reflecting tone through colour
merging, blending and sectioning to
create a phenomenon of light refraction.
When creating this red tone, I wanted
it to look as vibrant as possible, with a
gorgeous sleekness and shine. Using an
intense pigment ensured the colour has
intense results, while also caring for the
hair to ensure it looked as healthy and
glossy as possible following the colour
process. To finish I used Schwarzkopf
Professional Chroma ID Red Bonding
Color Mask to create maximum punch
and shine.” Suzie McGill (UK)
▲ PAINT SHOP. “This collection
celebrates the imperfect; the
disconnected, and the unexpected
visual anomalies that enthrall the eye.
We started with a round brush blowout,
leaving the root and fringe area flatter.
3-dimensional flat iron waves were then
added and hand-placed for optimum
enhancement of the grad shape. We used
Olivia Garden tools and Lisap finishing
products.” Liza Espinoza Achurra&
Cherry Barber Petenbrink (USA)
◆ WELL-APPOINTED. “This shoot was
inspired by the latest Newance fashion
shades launch. This is one of two looks
I created – based on Orange and the
other on Red Violet - to accentuate the
model’s features. Chevonne’s skin tone
was fairer, which made her look pale
sometimes, so I used shades of orange to
brighten up her overall features as well as
the look.” Alex Neo (Singapore)
■
Hair: Suzie McGill, Artistic Director at Rainbow Room International / Photo: Michael Young
Make-up: Jak Morgan / Styling: Clare Frith
Cut: Liza Espinoza Achurra Color: Cherry Barber Petenbrink / Styling:
Liza Espinoza, Cherry Petenbrink, Bryce Adams and Reynaldo Achurra / Photo: Nohemi Capetillo (@
noamyphotographer) / Make-up: Ashley Klepitsch (@ashleyklepitch)Michael Wright
▲
◆
Stylist: Alex Neo Salon: The Lawn Hairdressing / Model: Chevonne Yang
27E

28 – 30 October 2024
Dubai
Illuminating
the business
of beauty
The region’s largest
international trade fair
for the beauty industry
FIND OUT MORE
www.beautyworldME.com

HAIR TRENDS >>>
The best of international hair looks
Il meglio della modacapelli internazionale
Le meilleur des tendances coiffure internationales
Die Top internationalen Hair Looks
Lo mejor de la modacabello internacional

hairtrends
>>>
ON-LINE COLLECTION conveys Elise Antoine‘s desire for minimalism
through her use of pastel shades. She has no qualms about mixing feminine and
masculine beauty in her desire for timeless authenticity.
ON-LINE COLLECTION comunica il minimalismo di Elise Antoine
attraverso sfumature pastello. In libertà, mixa bellezza femminile e maschile, alla
ricerca di un’autenticità senza tempo.
ON-LINE COLLECTION exprime le désir d'Élise Antoine pour le minimalisme
à travers l'utilisation de teintes pastel. Elle ne cesse d’explorer les beautés
androgynes visant une authenticité intemporelle.
ON-LINE COLLECTION zeigt Elise Antoines Wunsch nach Minimalismus
durch die Verwendung von Pastelltönen. In ihrem Wunsch nach zeitloser
Authentizität vermischt sie weibliche und männliche Schönheit.
ON-LINE COLLECTION transmite el deseo de Elise Antoine por el minimalismo
a través del uso de tonos pastel. Mezcla la belleza femenina y masculina
en su búsqueda de autenticidad atemporal.
Hair: Elise Antoine
Photo: Weronika Kosinska
Make-up: Maja Blawuciak
Styling: Patryk Gajewski

video
video

hairtrends
Hair: Dee Parker Attwood
@Wieselmann
Photo: Andrew O'Toole
Make-up: Kylie O'Toole
Styling: Emma Bosley

Hair: Michelle Pargee
Photo: Gary Liu
Make-up: Timothy Hung
NAHA 2024 Finalist

hairtrends
Hair: Erin Fernandes@Bon Bon Salon
Photo: Natasha Gerschon
Make-up: Kim Creton
NAHA 2024 Finalist

Hair: Tia Gentles
Photo: Desmond Murray
Make-up: Abbie Beautement
Styling: Lewis Robert Cameron
Images: FPA
video
video

hairtrends
Hair: Tracey Ann Smith
Photo: Richard Miles
Make-up: Lauren Mathis
Styling: Magdalena Jacobs

video
video
International Creative Direction:
Simon Ellis@Schwarzkopf Professional
Hair: Brendnetta Ashley,
Maggie Hancock, Nick Irwin
Photo: Raffaele Cariou
Make-up: Helge Branscheidt
Styling: Fanny Ourevitch

hairtrends
BIRCH COLLECTION
Creativity connects organically with nature illuminating
an infusion of harmonious magic.
Creatività e natura si contaminano creando
un’unica, armoniosa magia.
La créativité se connecte de manière organique à la nature,
infusée d’une magie harmonieuse.
Kreativität verbindet sich organisch mit der Natur
und illuminiert einen Hauch harmonischer Magie.
La creatividad se conecta orgánicamente con la naturaleza,
iluminando una infusión de magia armónica.
Hair, styling & video: Kati Suokas@Glohair
Photo: Mikko Karekivi
Make-up: Tiina Lamberg
video
video
KATI SUOKAS

hairtrends
Creative Direction: Mimmo Laserra
@Farmaca International
Colour: Davide Maisano, Nicolò Antonelli
Photo: Mauro Mancioppi
Make-up: Davide Maisano, Zeno Sorini
Styling: Luca Termine

Hair: Cos Sakkas@Toni&Guy
Colour: Francesco Fontana
Photo: Jack Eames
Make-up: Lans Nguyen-Grealis
Styling: Borna Prikaski

hairtrends
Swirling, dynamic upward patterns.
Texture dinamiche e danzanti.
Motifs ascensionnels et dynamiques.
Wirbelnd dynamische Aufwärtsmuster.
Patrones ascendentes y dinámicos.
Creative Direction: Antoinette Beenders,
Hannah Ruth Evans@Aveda
Co-Directors, Colour: Joey Hooten,
Ashley McCarty
Photo: Lauren Krysti
Make-up: Peter Phung
Wardrobe: Neviasier

video
video

hairtrends
Hair: Lorenzo Marchelle
Photo: Lele Oldrini
Make-up: Rossella Pisani
Styling: Isabella Ingravallo
Products: Extensions by Hairdreams

Hair: Stephanie Bellairs
Photo: David Mannah
Make-up: Laura Robertson
Styling: Josie McManus

hairtrends
Hair: Julie Vriesinga@Entrenous
Photo: Paula Tizzard
Make-up: Florencia Taylor
NAHA 2024 Finalist

Art Direction: Bruno Marc Giamattei
@Marc Antoni
Photo: Jamie Blanshard
Make-up: Katie Moore
Styling: Ellen Spiller

hairtrends
Art Direction: David Katchadourian
Hair: Intercoiffure Paca Team
Photo: Pascal Latil
Make-up: Ambre Thomas
Styling: Crystel Pilone

video
Hair: Cos Sakkas@Toni&Guy
Colour: Francesco Fontana
Photo: Jack Eames
Make-up: Lans Nguyen-Grealis
Styling: Borna Prikaski
video

hairtrends
Hair: Rebecca Jacques
Hair Team: Aimee Atkins & Sarah Webley
Photo: Trevor & Patricia Photography
Make-up: Roseanna Velin

Hair: Krasa Team@Ulta Beauty
Photo: Richard Monsieurs
Make-up: M. Wulff, D. Adam, D. Potapov
NAHA 2024 Finalist

hairtrends

FRAMESI COLLECTION 2024
Proposals with a style story in which
every woman can recognize herself.
Proposte con una storia di stile
in cui ogni donna può riconoscersi.
Des propositions avec une histoire de style dans lequel
chaque femme peut se reconnaître.
Verschiedenste Hairstyles, in denen sich jede Frau
wiedererkennen kann.
Propuestas con una historia de estilo, en la que
cada mujer puede reconocerse.
Hair: Italian Style Energy, Italian Style Framesi, Italian Style International
Photo: Karel Losenicky
Make-up: Silvia Dell’Orto
video
video
FRAMESI

hairtrends
International Creative Direction:
Simon Ellis@Schwarzkopf Professional
Hair: Brendnetta Ashley,
Maggie Hancock, Nick Irwin
Photo: Raffaele Cariou
Make-up: Helge Branscheidt
Styling: Fanny Ourevitch

Creative Direction:
Richard Ashforth@Saco
Photo: Jack Eames
Make-up: Megumi Matsuno
Styling: Michelle Kelly

hairtrends
Hair: Jordanna Cobella
Photo: Jack Eames
Make-up: Meg Lindow
Styling: Magdalena Jacobs

Hair: Annie Ankervik
Photo: Linda Andersson
Make-up: Adam Nilsson
Styling: Matilda Eliasson

hairtrends
Hair Direction: Anna Pacitto
@Salon Pure Montreal
Photo: Brian Ypperciel
Make-up: E. Ulianova, N. Archambo
Styling: Florence O. Durand
Products: Davines

Hair: Tia Gentles
Photo: Desmond Murray
Make-up: Abbie Beautement
Styling: Lewis Robert Cameron
Images: FPA

hairtrends
Blonde… captured in its glorious diversity.
Il biondo… in tutta la sua magnifica diversità.
La blondeur... dans toute sa diversité.
Blond… in der herrlichsten Vielfalt.
Rubia... en toda su gloriosa diversidad.
Hair: Eric Zemmour
@L'Oréal Professionnel
Photo: Stéphane Gagnard
Make-up: Laurie
Styling: Your's Monaco
Tools: Mizutani Scissors

hairtrends
Hair: Quinn Enright & Michelle Oliver
Photo: Morgan Gold
Make-up: Renee Rampersad
NAHA 2024 Finalist

Hair Direction: Anna Pacitto
@Salon Pure Montreal
Photo: Brian Ypperciel
Make-up: E. Ulianova, N. Archambo
Styling: Florence O. Durand
Products: Davines

hairtrends
Hair: Antonio Palladino
Photo: Chris Bulezuik
Make-Up: Grace Hayward
Styling: Lewis Robert Cameron
Images: FPA

Hair: Chris Cutz@The BarberBar
Photo: Georgia Wallace
Make-up: Brooke Clarke

hairtrends
video
video
Creative Direction:
Richard Ashforth@Saco
Photo: Jack Eames
Make-up: Megumi Matsuno
Styling: Michelle Kelly

Hair: Liza Espinoza Achurra
Colour: Cherry Barber Petenbrink
Photo & Styling: Nohemi Capetillo
Make-up: Ashley Klepitsch

hairtrends
Hair: Lorenzo Marchelle
Photo: Lele Oldrini
Make-up: Rossella Pisani
Styling: Isabella Ingravallo
Products: Extensions by Hairdreams

Hair: Ria & Laura Kulik
@The HairBank
Photo: Narita Savoor
Make-up: Morgan Defre

hairtrends

BE YOU 24 COLLECTION
Classic, extravagant, or retro, the texture & length give each
look an unexpected twist.
Classico, stravagante, o rétro, lunghezza e texture
danno a ogni look un twist inaspettato.
Classique, extravagant ou rétro, texture et longueur donnent
à chaque look une touche inattendue.
Klassisch, extravagant oder retro - Textur und Länge
verleihen jedem Look einen unerwarteten Twist.
Clásico, extravagante o retro, la textura y longitud
dan a cada look un giro inesperado.
Hair: Martin Dürrenmatt@MD Hair Atelier
Photo: Christian Schild
Make-up: Christian Schild
Styling: Lukas Blasberg
Video: Niko Iliadis
video
video
MARTIN DÜRRENMATT

hairtrends
Hair: Tracey Ann Smith
Photo: Richard Miles
Make-up: Lauren Mathis
Styling: Magdalena Jacobs

Hair: Julie Vriesinga@Entrenous
Photo: Paula Tizzard
Make-up: Florencia Taylor
NAHA 2024 Finalist

hairtrends
Art Direction: David Katchadourian
Hair: Intercoiffure Paca Team
Photo: Pascal Latil
Make-up: Ambre Thomas
Styling: Crystel Pilone

Hair: JorgeX and János Déri

hairtrends
DISCOVER MORE...
IN OUR HAIR GALLERY
ESTETICA CONTINUA!
GUARDA L’HAIRGALLERY
ESTETICA HAIR, ENCORE PLUS
AVEC SA GALERIE D’IMAGES
ENTDECKE MEHR…
IN UNSERER HAARGALERIE
DESCUBRE MÁS…
EN NUESTRA HAIR GALLERY
video
video

Inspired
by beauty
The largest trade fair
for the beauty industries
in Japan
13 – 15 May 2024
Tokyo
For more details
2024

hairvision
JELLYFISH
It’s one of the styles that have
defined the post-Covid era. With a
name that’s self-explanatory, what
could be more perfect than a touch
of sea green on the lengths!?
CLASSCreative Direction: Antoinette Beenders, Hannah Ruth Evans@Aveda/Co-Directors, Colour: J. Hooten, A. McCarty/Photo: L. Krysti/Make-up: P. Phung/Wardrobe: Neviasier
CLASS
E30

UNDULATION
Adorable from every
perspective, long hair
comes into its own when
enhanced by a touch of
perfect synergy between
colour and style.
Global Creative Direction: Cos Sakkas@Toni&Guy
31E

hairvision
PLAITS
They may be every trend
conscious schoolgirl’s
nightmare, but who’s to
say you can’t grow into
them - especially when
they look this good?
Creative Direction: Yolly ten Koppel@Pivot Point/Art Direction: Nish Agnieska/Hair: J. & S. Hagenmüller/Photo: R. Monsieurs/Make-up: L. Than/Styling: Annet Veerbeek
E32

PLATINUM
It’s the extreme in blonde - and
everyone should surpass their
boundaries once in a while!
Scrunched and tied, the lengths
make their own statement.
Art Direction: David Katchadourian/Hair: Intercoiffure Paca Team/Photo: Pascal Latil/Make-up: Ambre Thomas/Styling: Crystel Pilone
33E

hairvision
LAYERS
They’re usually expected to
be discreet, subtle and there
to provide texture or volume.
Forget all that - here they
take centre stage.
Hair: Julia Engle Tomczek /Photo: Damien Carney/Make-up: Coco Zhu/Products: Davines
E34

ETHEREAL
A finish so soft, so uniquely
shaped that it almost
appears to take on a surreal
appearance all of its own -
then the colour hits you!
Creative Direction: Mark Hayes@Sassoon Academy/ Art Direction: Silvia Salerno /Cut: D. McCourt/Colour: C. Spencer/Photo: R. Shekham/Make-up: S. Blaze
35E

hairvision
CYBER
An image that excels in
spectacular contrasts
in colour and style.
This masterpiece
projects you out into the
stratosphere!
Hair: Danny van Tuijl@Ginger | Lemon/Sponsor: Great Lengths/Photo: Ryan Tandya/ Make-up: Sam Hill/Styling: Lizzy Lemon
E36

ULTRA MULLET
How long can it go? The
iconic 70s style takes on a
whole new dimension in the
hands of the hair expert,
with perfect blending and
intricate layering.
International Creative Direction: Simon Ellis@Schwarzkopf Professional/Hair: Rafi Cheng, Gigi/Photo: Raffaele Cariou/Make-up: Helge Branscheidt/Styling: Fanny Ourevitch
37E

hairvision
MONOCHROME
A classic fade taken to
the next level - soften it,
lengthen it, then colour it
platinum blond. It’s simple
when you know how!
Art Direction: Nadia Ceccarelli@Urban_CdbSalon/compagniadellabellezza
E38

Hair: Danny van Tuijl & Lizzy Lemon@Ginger | Lemon/Sponsor: Great Lengths/Photo: Phil Jelenska/ Make-up: Sarah Bzoch
DUET
Violet and red may
be at opposite
ends of the spectrum,
but when they meet in
the middle they create
pure perfection
in colour harmony.
39E

hairvision
HAIR DYNAMICS
The impossible can become
a reality with a little help
from the elements - on this
occasion a touch more than
a gentle breeze...
Hair: Antonio Palladino/Photo: Chris Bulezuik/Make-up: Grace Hayward/Styling: Lewis Robert Cameron/Images: FPA
E40

MASTERPIECE
Transform hair into a
canvas and create your
own work of art. It’s
simply a case of letting
your imagination fly
away with you.
Hair: Julia Engle Tomczek /Photo: Damien Carney/Make-up: Coco Zhu/Products: Davines
41E

prodossiergreen
Gary Kelly
BUSINESS-
FRIENDLY
GREEN
E42

We take a look a 4 in-salon incentives which
can not only help the environment, but also
benefit your business without breaking the bank.
Do you ever feel like you just want to be left
alone to manage your salon as best you can?
Running a successful hair business is
challenging at the best of times - it requires
huge resources of time, effort and
commitment, not to mention a team of hair
artists who remain both creative and
enthusiatic. It can therefore feel quite irksome
when ‘shouty’ people on social media are
constantly telling you you’re not green enough;
you’re not protecting the environment; you’re
not working in a sustainable way; you should
be recycling more efficiently. And then there’s
our carbon footprint to consider as well... But
what do they really know about what YOU have
to contend with, day in and day out?
Since global warming became such a hot topic
a few years ago, we’ve spoken to countless
hairdressers and other people working in our
industry about this subject. Without exception,
everyone appears to be mindful of the peril our
planet is facing and sympathetic to the need
for each and every one of us to do our part.
So let’s look at a few simple ways
of how being more environmental
will also benefit our businesses: >>>
43E

prodossiergreen
Water, Water Everywhere
Hair salons use a lot of it, of course they do – and it’s warm! Is there a viable alternative
to water that clients will be happy with? Of course not. And how many clients do you hope
to book in for a follow-up appointment in 6 weeks’ time if you start rinsing them off in cold
water? None. So there we have it – warm water is staying put. However, it’s very
expensive to heat water and often the consumption is metered as well, so being more
efficient in the way we use can only be a good thing for both our pockets and the
environment. Clients may have washed their hair in the day or two before visiting the
salon, so there’s no harm in making a habit of asking them if
they require one shampoo or two. It’s also easy to leave the
water flowing between washes, which can be very wasteful.
Other suggestions we’ve heard concern regulating the water
flow more efficiently at the tap - and perhaps checking that
the nozzle on the shower head has an aerator to help reduce
consumption. For example, L’Oréal Professionnel has just
launched Water Saver, the first showerhead leveraging
patented water fragmentation technology to reduce water
flow at the backwash by up to 69%.
Getty Images
Water Saver by
L’Oréal Professionnel
WHAT’S IN A PRODUCT?
It goes without saying that there are literally
thousands of substances and chemicals in
the world which are harmful to human
beings, animals and the environment. All
our reputable product manufacturers in the
UK do make a concerted effort to keep them
to a minimum, but how can you perform a
chemical reaction on the hair such as a
colour treatment without...um, chemicals?
So here again, we need to keep things in
perspective. Whether it be a colour, a
treatment a styling product, or a finishing
product, it’s about feeling reassured that the
products you’re using are ‘clean’ – i.e. they
don’t contain anything known to be harmful,
such as any of the real nasties like
parabens, silicones, sulfates, pesticides, or
some petroleum derivatives.
E44

Scrummi Towels
RECYCLING
This is the big one for many salons. Recycling is the
environmental issue that most salon clients can
engage with – probably because it’s something they
have to deal with themselves at home on a daily
basis. Recycling can also have a huge visual impact
on clients, as throughout their visit they surrounded
by objects like bottles and packaging which may or
may not be destined for landfill. Green Salon
Collective is an organisation which was launched
with the goal of recycling the unrecyclable within
hairdressing. Their philanthropic outlook has led to
the launch of a host of altruistic new initiatives,
supporting even more good causes, including
Haircuts for Homeless and Mossy Earth. As well as
WASH DAY
An established alternative to terry
towels in many UK salons are
eco-towels. You might have difficulty
working out which option is more
economical to use, as the cost in
detergents, energy and water of
washing and drying traditional towels
is tricky to calculate. Eco-towels are
manufactured using a number of
different by-products like wood pulp
or bamboo pulp, so in that respect
they’re very environmentally friendly.
They are also single-use, making
them very hygienic, as well as being
highly absorbent and in most cases
100% biodegradable. One of the most
popular choices in salons is Scrummi,
a company which has been providing
salons and spas with biodegradable
single-use towels since 2010.
Rita Ora - Getty Images
their charity partnerships, Green Salon Collective
have also undertaken research projects to bolster
their values of sustainability and support for the
hairdressing community. Topics include investigating
the true cost of disposable towels, and most recently
how hairdressers can influence consumer behaviour.
Initially created to transform recycling within
hairdressing, Green Salon Collective have already
saved 200 tons of waste from going to landfill
through their professional salon network and
recycling at industry events.
Getty Images
Green Salon Collective
45E

probrandnews
O’right:
Pioneering
Sustainability
O’right
Founder and CEO,
Steven Ko.
Taiwanese company O’right has proven itself as a pioneer
in championing advanced environmental strategies.
Since 2006, O’right as established itself
as a voice for green sustainability in our
industry. It has achieved carbon neutrality
for all its products, factories and
organizations and has succeeded in
maintaining this for the three consecutive
years since 2020. From being a hair
product distributor to creating his own
green hair and cosmetics brand, O’right
CEO, Steven Ko, hopes to get rid of the
stereotype that “cosmetics are equal to
ordinary chemicals”. Having himself
suffered from severe allergies since childhood,
he has visited many salons and
discovered that stylists’ hands were
suffering damage from chemical
ingredients. He was eager to help people
stay away from toxic heavy metals and
chemical substances.
THE WORLD'S GREENEST SHAMPOO
Since the very beginning of its journey,
O’right has stayed true to its promise to
green research and development. O’right’s
products are free from a thousand toxins,
removing 16 kinds of high-risk substance
commonly found in cosmetics. Clean
green beauty – this is O’right’s promise
to you.
O'right | PRO
Fashion Show 2023.
E46

MARKETING STRATEGY
O’right operates 30 Concept Stores
across Taiwan, along with an official
website and authorized e-commerce
platform, and has expanded its range of
green products to 40 countries globally,
including Japan, Shanghai, Singapore,
Malaysia, Thailand and South Korea in
Asia. In Taiwan, over 7,000 salons offer
O’right’s zero-carbon shampoo, enhancing
sustainability awareness through their
active carbon reduction practices, implementing
green living concepts in daily
life, and extending this green influence
to the customers served by their stylists.
ENVIRONMENTALLY FRIENDLY
PACKAGING
The circular economy is an important
milestone for O’right to implement the
concept of sustainability. O’right’s
shampoo and body wash range features
100% PCR (Post-Consumer Recycled)
bottles, which significantly reduce
carbon emissions by 60-80% compared
to virgin plastics. Not only does O’right
choose 100% PCR bottles, but the
company has also adopted non-electroplating
and recyclable mono-material
refill packs. Green has long been embedded
into our DNA and everyday life.
more
more
Scan here to read
more about O’right’s
environmental ethos and
sustainable heritage.
The world's
greenest: Green Tea
Shampoo by O'right:
47E

CONTINENTS CUP
FEBRUARY 18, 2024
WINNERS ANNOUNCEMENT APRIL 30th 2024
ONLINE PHOTOGRAPHIC CHAMPIONSHIP
COMPETITION
CATEGORIES
LADIES M.H.
PRESTIGE GALA
OPEN WAVE STYLE
NTINENTS CUP
ROMANTIC BRIDAL
CREATIVE HAIR COLOR
PE - ASIA - AMERICA
FEBRUARY 18, 2024
GENTS M.H.
COM. FADE
SKIN FADE
STREET CUT
LONG CURLY LOOK
AESTHETICS ON LIVE MODEL
EYEBROWS SHAPING & TINTING
BRIDAL MAKEUP
CREATIVE MAKEUP
CREATIVE EYELASH
NAILS
CREATIVE NAIL DESIGN L.M.
FANTASY NAIL M. HAND
CONTINENTS CUP
EUROPE - ASIA - AMERICA
FEBRUARY 18, 2024
NTINENTS CUP
PE - ASIA - AMERICA
www.omchairworld.com
CONTINENTS CUP
EUROPE - ASIA - AMERICA
FEBRUARY 18, 2024
FEBRUARY 18, 2024

HAIRWORLD
WORLD CUP
OCT. 12-14 PARIS 2024
HAIRWORLD
PRESENTS
WORLD CUP
OCT. 12-14 PARIS 2024
OMC is the leading global hair and beauty organization, with memberships in over 50
countries and more than 2 million individuals since 1946. It is the only official association that
annually awards World Champions in Hair, Aesthetics, and Nails. Established in 1946, OMC
offers education, showcases fashion collections, and organizes competitions worldwide.
www.omchairworld.com