BEST IN EXPORT 2024

B E S T I N E X P O R T
A N E X C L U S I V E S E L E C T I O N
O F T H E B E S T
H A I R P R O D U C T S
F O R L E A D I N G D I S T R I B U T O R S
ESTETICAEXPORT.COM

•
THE LEADING B2B
EVENT DEDICATED
TO ALL SECTORS OF
THE BEAUTY INDUSTRY
•
BOLOGNA, ITALY
FAIR DISTRICT
•
21 – 23 MARCH 2024
•
NEW! 21 – 24 MARCH 2024
•
COSMOPROF.COM
Organized by
BolognaFiere Cosmoprof S.p.a.
info@cosmoprof.it
An event by
In partnership with
With the support of
A new world for beauty
Bologna, Hong Kong,
Las Vegas, Mumbai,
Bangkok, Miami

A Fast-Changing
WORLD
Paolo Maggi
Editor in Chief
EsteticaExport.com
Welcome to the new edition of Best in Export, which is coming
out at a moment of great activity for the hair & beauty industry.
Trade fairs are packed with exhibitors and visitors eager to uncover
new busi-ness opportunities. Despite some downturns in the
global economy, our sector continues to achieve outstanding levels
of growth: the total revenue across the beauty and personal
care industry (skin-care, fragrance, make-up and haircare) totalled
$625.7 billion in 2023 alone. On top of that, the mar-ket is expected
to grow by an average of 3.32% over each of the next 5 years.
While it is true that mature Western markets still rep-resent our
core business, attention is rapidly switch-ing to fast-developing
areas such as South Asia Pa-cific, the Middle East and North Africa, all of which have some fundamental
features in common for the future of business as a whole. The population is young with an average
age of 28 – 5 years below the global average – and, even more importantly from a business point of
view, these young people are both aspirational and increasing purchasing power. An-other significant
advantage is that they are tech and digital savvy, making up one-third of active social media users.
Furthermore, this region has 72% of the world’s Generation M – modern middle-class
Muslims – who are looking for brands that reflect both modernity and their core values.
In China, by contrast, the situation is quite different. The internal crisis has hit sectors such as real
estate hard, due to giant corporate bankruptcies. However, the hair & beauty industry is not suffering in
the same way. This is because attitudes are changing, particu-larly in relation to marketing and export.
Now, many Chinese beauty labels are committed to overcoming the perception of inferior quality in
order to be more successful in mature markets. Even Russia, after some struggles due to international
economic sanctions, is becoming a new frontier for local and foreign entrepreneurs who want to grab
opportunities in a rejuvenating market.
Therefore, the geographic balance of hair & beauty exhibitions is also changing. Areas like the Middle
East are proposing more shows in places like Dubai, Saudi Arabia, and Istanbul, with all these events
re-cording high participation and strong, positive feed-back. Another good surprise was staggering debut of
Cosmoprof Miami, the edition’s second North American leg following on from the success of Las Vegas.
Now is time for Cosmoprof Worldwide Bologna, the most anticipated event that is on the verge of breaking
new records. Estetica Export will follow with you at all the main events - happily being part of ‘beauty
that moves the world’.
i
PUBLISHER AND MANAGING DIRECTOR: Roberto Pissimiglia
EDITOR IN CHIEF ESTETICA EXPORT: Paolo Maggi
EXPORT BUSINESS DEVELOPMENT MANAGER:
Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it
CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it
EDITORIAL STAFF: Glorianna Vaschetto, Marie Scarano, Gary Kelly
DIGITAL: Giorgia Ludovico
Advertising Head Office: Via Cavour, 50, 10123 Torino (Italy)
Tel.: +39 011 83921111 - Fax: +39 011 812 56 61
ONLINE
business@esteticaexport.com - pec@pec.estetica.it - www.esteticaexport.com
PRINTED IN ITALY. Registration n. 435 of
7.4.49, Turin Law Court. All rights reserved.
Reproduction in whole or in part of texts or
photography is prohibited. Manuscripts,
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(advertising exclu ded). Whether published
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exclusive publication rights in the hairdressing
sector for all photography submitted which
must not therefore be offered for publication
to other magazines in the hairdressing trade
or industry.
Updated version March 2024

ADI
LUXURY BRANDS
THE COMPANY
ADI srl was founded in 2004 by two partners
that are involved in the company since the
beginning and work on a daily base: Andrea
Guizzardi, (in charge for sales and marketing)
and Emanuela Porrati: in charge for business
operations). ADI is highly specialized in
professional luxury brands. During the years
ADI discovered and brought to success the
best professional hair care products like Oribe,
Alterna Hair Care, R+Co, Maria Nila, Olaplex,
Pulp Riot, Tangle Teezer, Framar, and many
others. Most of them are still distributed by
the company.
In almost 20 years of distribution we built
and refined a wonderful format of work and
ABOUT US
Company Name:
ADI srl
Company Address:
Via Donat Cattin, 19
27058 Voghera (PV) Italy
Website:
www.iarthaircare.com
Founded in:
2004
Export Manager:
Mariya Voznyuk
mvoznyuk@adi-srl.com
Main Brands:
International market: I.ART
Italian market: HAIR BY SAM MCKNIGHT,
OLAPLEX, ALTERNA HAIRCARE,MARIA NILA,
QIQI, FRAMAR, TANGLE TEEZER, KYDRA,
INVISIBOBBLE, ILES FORMULA, BIO IONIC
Main Export Destinations:
EU, USA, CAN, AUS, EMEA
Number of employees:
25
partnership with the most important salons
and beauty experts along the country. And
not only: we have grown a network of partners
and friends worldwide. We have learnt
from the best companies but also from our
successes and mistakes, what is needed for
a successfull professional distribution. ADI
relies its success on professionality, passion
and inclusion of every shareholders: clients,
hairdressers, educators, distributors, local
community, environment, employees.
We tried to build a win win situation in every
aspect of the business.
TARGET MARKETS
ADI with I.ART brings the Italian quality and
taste first in Europe and than to Middle East,
USA, Australia. We started from TEMPRA
Andrea Guizzardi, sales and marketing and
Emanuela Porrati, business operations.

REASONS WHY
which is the state of the art of quality and
performance into semi permanent colors.
Designed with the Italian style to target the
high class clients that want fashion, class and
trend. For sure TEMPRA is the perfect example
of the Italian quality and fashion.
TEMPRA
TEMPRA is the semi permanent color line of
20 shades that gets its inspiration from Art.
We studied the most incredible masterpieces
of history and took the inspiration and
developed the most advanced formula:
sustainable, iper pigmented, true to tone,
vegan, nourishing. TEMPRA colors can be
mixed and applied directly on bleached hair.
The patended Oil mix will nourish and hydrate
hair while coloring. The most vibrant result,
inspired by the most iconic colors of the
history of Art will fade beautifully true to the
tone, without unwanted under tones.
EXPERIENCE: after almost 20
years of successfull distribution,
we know what is needed to
achieve success.
PASSION DRIVEN: we are ADIcted
to this market. We truly love this
craft and are obsessed with the
history of this market.
MADE IN ITALY: every little detail
is taken care of with the maximum
attention, creativity and quality.
MARKET POSITION: I.ART is
inspirational, elegant and powerful.
This is not a trend. This is beauty.
a bleaching process, or push the boundaries
to explore the most astonishing lunar tones.
The pigment-rich formula is designed to
transform from a gentle tone corrector of
unwanted shades into a true lowoxidation
colour with bold, metallic, and intense tones.
The packaging is surreal. Images are believable
but impossible, generated for the first time
in the industry through the use of artificial
intelligence. It’s a challenge that led to an
extremely romantic and tasteful outcome.
CORNICE
To complete the line, a painting needs the
perfect canvas. So we developed CORNICE:
the perfect bleach to prepare the hair to
TEMPRA.
BIANCA – white, to maximize the lightening
action respecting the structure and NERA
– black, to enjoy the freehand techniques,
without concerns, thanks to the clay content.
LUNATICS
LUNATICS is a fast progressive toners line.
These 4 rapid toners are eclectic tools in the
hands of the colourist who wants to create a
unique-toned blonde, correct the outcome of

ADI
STAR
PRODUCTS
LUNATICS – Fast Progressive Toners
APRILE - ROSE GOLD
Even robots have a
gentle soul under the
moon of April. A rose
gold tone /16, to tame
or intensify, depending
on how much the moon
will influence your mood.
From a delicate hint
of pink blonde to an
intense rose gold.
C.U.T. - BLUE GREY
See you there! For those
who love metallic and
cool tones, C.U.T. has
been formulated with the
perfect blend of grey-blue
to neutralize unwanted
reflections and deposit a
cool, metallic, and shiny
hue.
BLUEMOON - BLUE
Formulated for those
who believe nothing is
impossible and want
to achieve their dream
at any cost. A blue
reflection that allows you
to neutralize brassy hair
or venture into icy blond
territory.
MOONPARTY - NATURAL
On the lunar surface, it’s
normal to have a little
party! A perfect blend to
create a natural blonde
without pronounced
undertones. You can
have fun from here and
personalize your blonde
by mixing it with other
LUNATICS.

the colour of art, the art of colour
the colour of art, the art of colour
Produced and distributed by ADI srl
info@iarthaircare.com Produced and | 0383.47631 distributed | www.iarthaircare.com
by ADI srl
info@iarthaircare.com | 0383.47631 | www.iarthaircare.com

ALTER EGO
ITALY
BEAUTY AND
KINDNESS
OUR HISTORY
With 33 years under the leadership of
Pegorin’s Family, 1988 sees sons Gianni
and Federico bring to life, Alter Ego Italy,
what is today recognized as one of the most
important brand of the Pettenon Company.
Distributed in more than 60 countries all over
the world, in these past three decades, the
brand has earned a reputation for innovation
and product excellence. A passion for
quality and attention to detail. Our mission
is to develop high quality cosmetic
products for the professional haircare
world that blend together effectiveness and
ABOUT US
Company Name:
Pettenon
Cosmetics
S.p.A. SB
Company Address:
via del Palù 7/d
35018 San Martino
di Lupari (PD) - Italy
Website:
www.alteregoitaly.com
Founded in:
1946
Main Brands:
Technofruit, Blondego,
MyColor, Fast Color 10’,
Egobond, Egoline
Main Export Destinations:
North and South America,
All European Countries,
Middle East
kindness, performance and sustainability.
For a contemporary target that demands top
performance in protecting the environment,
hair and skin.
THE BRAND ESSENCE
One of the Latin translations for the words
‘Alter Ego’ is ‘your trusted friend’ and Alter
Ego Italy has been the trusted friend of salon
professionals for over 30 years worldwide.
Another translation is ‘the other you’ or
“your best soul mate” and this duality is
represented by the brand payoff that is
“Beauty and Kindness”: on one hand the
brand talks about Beauty as its core business,
on the other hand about Kindness as respect
for what is precious for us. Alter Ego Italy is
kind towards nature and humankind, making
responsible choices in terms of recycled and
recyclable packaging and biodegradability of
the formulas.
ALTER EGO ITALY EDUCATIONAL PROGRAM:
it offers a complete range of workshops
designed to build a core foundation of
knowledge and technical skills. The insalon
program brings custom-made classes
adapted to the needs of each team. The
Alter Ego Italy education team is built on
established industry leaders in coloring,
cutting and styling. Thanks to our SALON
EXPANSION program, Alter Ego Italy offers
each salon the opportunity to choose the
marketing program best suited to their
specific needs.

REASONS WHY
Italian Heritage since 1988
Beauty and Kindness
as brand philosophy
Ongoing inspiration and Education
International Distribution
Professional quality
Complete portfolio
Balance between perfomance
and kindness
STAR
PRODUCTS
Around the concept of
beauty, Alter Ego Italy has
developed a complete
portfolio of professional
products dedicated to
hair color, shape, care
and styling.
TECHNICAL PRODUCTS:
TECHNOFRUIT COLOR, MY
COLOR, BLONDEGO,
PASSION COLOR MASK,
FAST COLOR 10,
SHAPEGO, EGOBOND
A wide technical portfolio
covering all hairdressing
needs: next generation
formulae (PPD FREE),
reduced use of
packaging (no plastic
film), incredible lasting
brilliance, an infinite
palette of “creative
nuances, high
performance delivery
systems and new
techno-logies to reduce
the consumption of
water.
CARE PRODUCTS:
EGOLINE
Products with high
performances and
sustainable treatments,
based on innovative
formulation technologies
to meet specific skin,
lenghts and color needs,
in compliance with the
beauty & Kindness
philosophy.

ARTÉGO
CARE FOR BEAUTY,
ALWAYS
ARTÈGO BEAUTY JOURNEY
For over 25 years Artègo has been a trusted
partner of thousands of hairdressers around
the globe. Artègo was born from a diverse
group of professionals working in the cosmetic
industry… A designer, an engineer, a chemist,
a financial controller, a marketing expert
and a distributor. These individuals formed
the perfect blend to produce a revolutionary
haircare company.
CARE FOR BEAUTY IS OUR ANSWER
Think about the best things in life: art,
nature, music, haute couture, books, movies,
theatres... Beautiful things reveal the Care, the
talent and the passion of who created them.
Care is our pivotal value, quality and beauty
revolve around it. It is the expression of a
ABOUT US
Company Name:
Unicompany S.p.A
Company Address:
Via Pontina Vecchia km 33,600
00040 Ardea (RM) - Italy
Website:
www.myartego.com
Founded in:
1998
CEO | Founder:
Mr. Francesco Bandiera
Main Brands:
Artègo
Main Export Destinations:
Europa, North America, Middle East,
North Africa, Oceania
desire and a vision of the world that we put
into our products and services, in the salon
as a place of hospitality and professionalism.
We think that without care, love, passion and
knowledge it is not possible to create beauty.
We think that Care, respect and health are
the fundamental conditions to make the hair
beautiful and achieve the best performances.
Our mission is: wellbeing, life, self-esteem,
beauty enhancement through Care.
OUR MARKETS
We sell thoughout importers and distributors
in more than 40 foreign markets: EU, North
America, Australia, Turkey, South Africa and
Marocco, alongside the best middle-east
markets. We have a strong interest in the North
American market and we look at emerging
markets such as Central and Southern
American ones as well. We are travelers:
beauty is our journey, and the journey itself is
our destination. We're moved by the yearn for
constantly exploring and interpreting its mood
with ideas, products, styles and places. With
Care, passion and professionalism.

OUR DRIVERS
• NATURE AND RESEARCH We feel that nature is
life, energy, value, care, beauty. Phyto-technology:
we obtain the best technical and beauty results
balancing natural elements, always present
in our formulations. The perfect mix between
natural and organic ingredients (effective and
sustainable) and active principles (originating
from scientific research). Our R&D laboratory
works in synergy with the best professionals
and most advanced Universities in terms of
cosmetology and trichology, to develop products
that: respect the scalp and the hair structural
integrity, add active substances to care for the
hair. Allowing the hairdresser to obtain the best
synergy between: care and respect for the hair,
cosmetic beauty, technical success, best results.
• TRAINING GUARANTEES THAT KNOWLEDGE
is shared, thus contributing to the professional
and business growth of the salon.
• SOCIAL RESPONSABILITY Because the
company is not a machine, but has a leading
role in society.
It creates job opportunities, social growth
and has a positive impact on the surrounding
community and environment.
It is a stimulus and a commitment to protect
Beauty in all its expressions, from natural
places to ancient residences, to the arts
and the artifacts which mark the history and
spirit of our beautiful country. Actions that
express our belief: companies can go further,
supporting projects and community initiatives.
One of our important initiative is supporting
FAI “Fondo Ambiente italiano” (Environmental
Italian Fund). As a Golden Membership Donor,
it fulfills our spirit, our vision, our Care For
Beauty belief. It represents an incentive for
us, a commitment to safeguard beauty in all
its shapes; we do not only ideally share this
belief, but we support it with projects and
concrete actions.
REASONS WHY
FOR ALL OF US at Artègo, taking
care is a profound beauty gesture,
and every form of beauty reveal
PASSION, TALENT and GRATITUDE
towards the world of those who
shaped it.
FOR THE SALON because it is a
place of hospitality and professional
growth. And outside, in people’s
imaginations. We like the idea
of you sharing it with us, feeling
like a part of this journey
BY PROFESSIONALS FOR
PROFESSIONALS, WITH CARE
Artègo formulates, develops
and produces all their products
in-house. We know how to
inspire the best hairstylists in
the business by offering them
innovative products and tools,
colors that attract the light and
forms that define the moment.

ARTÉGO
STAR
PRODUCTS
Beauty Fusion
Phyto-tech color, up to
99% organic natural
ingredients. One line
for 3 services: GLOSS,
DEMI PLUS, FULL.
Extraordinary, modern,
ground-breaking
collection made of 63
oil color shades mixable
among them. All the line
is completely FREE of
COCAMIDE DEA, MEA
and ADDED ALCOHOLS,
replaced in the
formulation by natural
components, among
which 100% Organic
Zemea®, for a silky and
soft final hair texture.
No PPD or RESORCINOL
added to the formula.
Rain Dance Renaissance
This is a natural
response to the need
of deep cleansing,
rebalancing, rebirth.
Breathe the beauty and
feel the effectiveness of
well-being, cleansing and
invigoration. A rebirth
from the world of organic
nature, biodegradable
and respectful of the
environment.
All the products, usable
both in the salon and
at home, are also
combinable with each
other; for wonderful
natural treatments and
for Care and Beauty
of the hair, scalp and
skin, thanks to certified
natural and functional
active ingredients.
Up to 100% Organic,
Biodegradable and Vegan
Origin Ingredients, with
VEGAN OK certified
formulas and packaging.
Touch
Highly performing style
and images, unique
textures and fragrances.
Touch combines selected
and valuable natural
ingredient with advanced
cosmetic technology,
pleasant texture and
unique fragrances.
All the above thanks
to MACROPRO active
principle - distinctive for
the line - and to natural
ingredients working in
synergy. The line offers
CARE, PROTECTIVE and
HIGHLY PERFORMING
COSMETIC and
STYLISTIC ACTIONS. The
line’s Style and Looks
are essential and clean,
conveying elegance,
perfection, plainness
and that extra oomph
to create wonderful
customized styles. Touch
has been created to
take care of the hair, and
to offer an innovative
and customized styling
tool to improve salon
positioning. Because
for us the first beauty
gesture is always taking
care of the hair.
New Good Society
Metropolitan Greenery
A complete, dynamic,
lifestyle line that
makes you smile with
results, wellbeing, hair
beauty and captivating
fragrances, to transform
the hair instantly making
it wonderful. A new way
to live Beauty, through
6 families, inside and
outside the salon, with
people: they are their
beauty accomplice, they
smile with them and
spread wellbeing all over.
A line of metropolitan
wellbeing with: micellar
base for all shampoos,
contrast to urban
pollution and blue light,
27 natural and botanical
active ingredients and
advanced formulative
technologies, biodegradable
up to 93.5%.
Discover more about
the families on
www.myartego.com
and on Artègo official
social media channels.
SCAN AND
DISCOVER
ALL ABOUT
THE LINES

MAKE THE DIFFERENCE, WITH CARE.
Always.
MAKE THE DIFFERENCE,
with Care. Always.
ALL THAT YOUR SALON NEEDS TO BE UNIQUE
ALL THAT YOUR CLIENTS NEED TO BE SATISFIED
BEAUTY FUSION
EASY CARE T BALANCE
GOOD SOCIETY
PARAMETER T
BEAUTY SUN
LOLA
EASY CARE T CLARITY
IT’S COLOR
PRETTY CURL
TOUCH
DECO BEAUTY
EASY CARE T DREAM
YOUR MAGIC
RAIN DANCE
YOU|UP2
EASY CARE T RESCUE
MULTIPHLEX
STRAIGHT LINE
MYARTEGO.COM
SAVE PAPER SAVE THE FORESTS
RESPECT & RESPONSIBILITY
CARE FOR ANIMALS

BBCOS
30 YEARS OF EVOLUTION
FOR THE HAIR REVOLUTION
Lab37’s Company Brand bbcos was born
from the intuition of its founding members,
whose thirty-years long experience in the
professional hairdressing products field, lead
to mastering the perfect eye for the newest
and best trends.
In the middle of Langhe Hills and Monviso,
precisely located in Cherasco, bbcos lines,
entirely built by the development and
research team and distributed to an average
of 60 countries world-wide, are born. This is a
strategic hub location, situated just a couple
of hours from Milan, the worldwide capital
of fashion and the perfect place to learn the
most advanced trends in the hairdressing
sector and distribution of our high quality
products all over the world.
bbcos is an entirely made in italy , constantly
evolving and dynamic brand providing all the
products needed in a hair salon stimulating
every professionists’ inspiration in creating
glamorous hairstyles, all within an extensive
catalog.
bbcos’ meticulous and constant search for
the finest actives and effective materials,
guarantee the efficacy of all the products, all
along with a high naturality percentage and
care for vegan and sustainable formulas.
Put together, we obtain a highly valuable
brand with special attention towards both the
Customer and the environment.
The professionality of our products, along
with the support and education provided
by our tech team , are the fundamentals for
following and fulfilling every distributor’s and
professionist’s needs.
ABOUT US
Company Name:
LAB37
Company Address:
Via del Lavoro, 37, 12062,
Cherasco (CN) – Italy
Tel.: +39 0172 495277
E-mail:
info@lab37group.com
Website:
www.bbcos.it
Founded in:
1999
Main Brand:
bbcos LINES
• Coloring
Innovationevo, KeratinColor,
Earthia Color Nathue
Complex, Colortribe
• Bleaching:
Decoal Cream, White
Meches, Keratin Deco,
Upto9
• Wellness & Styling:
Emphasis, Revival Lamellar
Treatment, Kristalevo,
Green Care Essence,
Meristema
Other Brands: Pro.co,
ItaliCare
Main Export Destinations:
More than 60 countries
located in Europe, Asia,
North America; Central &
South America; Australia;
Africa

REASONS WHY
Innovative products of
professional quality at
top-notch technology
High-level know-how of
hairdressing products
thanks to an extensive
experience in the field
100% Guaranteed Made in Italy
GMP 22716 and ISO 9001
Certifications
Technical support and state-ofthe-art
on styling trends
Internal Development and
research
Training for professionals

BBCOS
STAR
PRODUCTS
Earthia Color
Nathue Complex
Permanent vegan and
ammonia-free hair
coloring formula.
The perfect alchemy
between technology
and nature, Earthia
revolutionizes the color
service in the hair
salon: it becomes a real
beneficial treatment
for the hair fibers that
transforms the client’s
look. Earthia Color is
composed of four active
ingredients deriving from
the earth: hemp, rice,
microalgae Chlorella
Vulgaris and white
lupine. The high
Naturality Origin Index
allows everyone to
express their identity
freely, by choosing
among 81 color
and protect the hair.
Made of three different
products, this line is
comprehensive of:
• 7in1 Repairing
Shampoo, the secrets
to your wellness, that
has 7 different actions:
Purifying, Nourishing,
Hydrating, Acidifying,
Disciplining, Fortifying,
Enlightening
• 14in1 Lamellar Balm,
the power of lamellar
technology: after which
the hair is fluid, shiny
and smooth, as light as
silk, regaining shine and
protection in absolute
lightness.
• 21in1 Leave-in
Conditioner, a wellness
revolution, holding 21
strategic actions for
more vigorous healthy
and shiny hair.
Emphasis
Emphasis is a vast
range of products,
that keeps growing,
each line built upon
nuances covering
warmer and colder
shades.
Lamellar Treatment
The extensive
professional lamellar
treatment by Bbcos,
ideal for all hair types.
The latest generation of
lamellar technology acts
instantly to discipline
every hair type specific
needs. Every line lies
inbetween the bond of
traditions, nature and
technologies, for the
best improvement of
the hair type that line
is destined to.
YAO-TECH EFFECT
studied for hair that
are frail and need
restructuring.
NAMI-TECH EFFECT
to enhance and highlight
curly hair.
BLOND-TECH EFFECT
for nourished ad
enlightened natural
blond hair to the top.
COLOR-TECH EFFECT
born for the wellness
of treated hair.

BRELIL
PROFESSIONAL
FOR THE BEST
HAIRSTYLISTS
Brelil Professional was founded in 1973 and
was the first brand name in the Sodalis Group.
Brelil creates and distributes a complete range
of professional hair care products exclusively
aimed at hairstylists. The brand has always
been synonymous with creativity, beauty,
passion for fashion and guaranteed quality,
worldwide. It has always responded to market
demand by anticipating evolving trends and
needs in the world of hairdressing by developing
iconic products. 100% ‘Made in Italy’, Brelil
products have become salon must-haves and
are known for their high-performance and the
quality of their formulations. Brelil is becoming
increasingly international, exporting to over 40
countries as of today.
OUR HISTORY
Brelil Professional was founded in 1973 in
Varese, Italy and its name is the acronym
for a female muse. In 1990, Sodalis Group
bought Brelil and its first brand and the
one which began its path of entrepreneurial
expansion. Brelil today creates and distributes
a complete range of professional hair care
products exclusively aimed at hairstylists.
Brelil products, recognized for their high level
of innovation and for their 100% ‘Made in
Italy’ quality, are present in over 40 countries
with a strong focus on exports, particularly
in Eastern European countries. Brelil’s
production is within the Holding Sodalis Group,
in order to benefit from economies of scale
ABOUT US
Company Name:
Brelil Professional
Company Address:
Viale Europa 12/14
26855 Lodi Vecchio - Italy
Website:
www.brelil.it/en/
Founded in:
1973
Marketing Manager:
Mr Andrea Piaggese, Group Export Director
Mr Carlo Ravelli, Commercial Director
Main Brands:
Brelil Professional
Main Export Destinations:
Eastern Europe, Middle East,
North America
Number of employees:
13

REASONS WHY
Excellence in products
Innovation
Professional Quality
Training for professionals
Agile and dynamic organization
A light and flexible structure
and all the advantages associated with being
part of a large expanding group. In particular,
Brelil has a laboratory team that, on a daily
basis, develops cutting-edge formulations
to respond and anticipate market trends.
Furthermore, the production plant, located in
Lodi Vecchio (Lo), boasts very high standards
in quality control.
Brelil not only creates the very best products
for hairstylists, but also provides expert
training in the hair industry. It organises
various courses and training programs
through specialised trainers, as well as the
marketing and organisation of dedicated
events and shows in association with fashion
and lifestyle experts. Over the years, this
has enabled Brelil to become a small but
authoritative jewel in the hairdressing crown.
INNOVATION
The values of creativity, curiosity, anticipation
of trends and visionary spirit are strong
components in the Brelil brand.
TRAINING
Brelil's goal is the continuous skill building,
knowledge of the sector, the market and the
competition.
AGILE AND DYNAMIC ORGANIZATION
The Group continuously invests to expand its
portfolio, boost research and develop new
products and improve the way it operates. A
light and flexible structure enables maximum
speed in anticipating market trends and
implementing the right strategic moves.
MISSION AND VISION
Brelil's mission focuses on allowing everyone to
reflect their most intimate identity through their
own beauty. Its Vision is to inspire any salons
that wish to be recognised as trend creators
and advocates of well-being by their customers.
EXCELLENCE
Brelil is always looking for the best, with
a strong desire to perform to the highest
standards so that clients may live a truly
unique experience.

BRELIL PROFESSIONAL
ENTREPRENEURIAL MENTALITY
Entrepreneurship is in Brelil's DNA. In fact,
an entrepreneurial approach is preferable in
all employees, so giving them the opportunity
to broaden their horizons and make a real
difference.
DREAMERS...BUT WITH YOUR FEET ON THE
GROUND
Brelil sets ambitious goals to build the future
of the Group with a pragmatic and concrete
attitude in order to focus on the key factors to
achieve excellence.
STAR
PRODUCTS
Numero Oats
Restructuring Mask
Its specific formulation
deeply nourishes weak
and sensitized hair,
adding volume and
shine without weight. It
helps to make the hair
structure more toned
and elastic, restoring its
natural beauty.
nourishes, tames,
perfumes and gives
shine and texture to
the hair, embracing
it in a sweet scented
aroma. The Mousse
contains MILK
PROTEINS with Vitamin
A, Group B Vitamins
and minerals such
as Phosphorus, Zinc,
Calcium, Magnesium,
an extraordinary antifrizz
effect.
Prestige Colour in
Cream
Prestige is Brelil's
flagship colour, the
result of more than 30
years’ experimentation
and the most advanced
research. Thanks to its
formulation, it repairs
Vitamin E, nourishes the
hair and strengthens
the hair fibre; it also
contains oleic acid
which helps regenerate
damaged hair, making it
appear soft and shiny.
LUMINESCINA, an active
ingredient extracted
from mullein flowers and
capable of absorbing
UV radiation, then
BB Mousse Gourmand
Milky Sensation
An ultra-nourishing
restorative and
conditioning mousse,
which illuminates,
repairs, detangles,
ALMOND OIL rich in
Omega-3 fatty acids,
Phospholipids, Vitamin
E and Magnesium,
and CERAMIDES. The
mousse keeps the hair
hydrated and shiny with
and improves the
structure of the hair,
keeping it soft, silky and
extraordinarily shiny.
The main active
ingredients are:
CAMELIA OIL, rich in
transforming it into
a new light source
generated directly on
the hair, increasing its
luminosity.

Permanent cream coloring treatment that, thanks to the Colour Amplifier Technology,
and the formula enriched with Luminescin and Camellia Oil, is able to offer a fl awless
color quality and ensure shine and respect of the hair.
100% Made in Italy, the result of more than 30 years of the most advanced
experimentation and research in cosmetics.
Not only a professional coloring but also in line with the fashion trends of the
moment, thanks to the range of over 90 shades, the result of continuous
technical-scientifi c research.

CERIOTTI
A GLIMPSE
INTO HISTORY
Established on February 14th, 1977, in the
thriving world of hairdressing, Ceriotti emerged
as a small, family-based company in the
fashion capital, Milan. Over the next four
decades, it evolved into one of the premier
brands in the global hairdresser's supplies
industry.
ITALIAN STYLE UNLEASHED
In its early years, Ceriotti focused on elevating
hood-dryers to an art form. Ceriotti models
found their way into iconic Italian films,
capturing the essence of "hairdresser's
gossip mania." With an all-Italian production
and an unwavering commitment to the
finest components, the brand gained global
recognition. This period witnessed the
design and manufacture of a diverse range
of electrical equipment, always prioritizing
attention to detail and quality.
From electrical items to furniture, Ceriotti's
mission transcended merely easing the
hairdresser's work-it aimed to unleash artistic
expression. In 1983, the brand diversified
into furniture, crafting unique pieces inspired
by Milan's creative ambiance. This move
marked a milestone in salon design. Ceriotti's
international fame grew, solidifying its historical
partnership with Cosmoprof Bologna in 1984,
a collaboration that continues to thrive.
UNVEILING A WORLD OF POSSIBILITIES
The introduction of the hand-held hair dryer in
1994 positioned Ceriotti as one of the most
comprehensive manufacturers in Italy. The
extensive product range in Ceriotti's catalog
empowers hairdressers with a vast array of
choices, all meticulously made in Italy. The
company's dedication to studying, designing,
and innovating remains unwavering after more
than 40 years. Ceriotti continues to evolve,
utilizing noble materials processed in their
molds, sourced from Italy or Europe. In a field
often marked by stereotyped products, Ceriotti
stands out through innovation, consistently
aligning with or anticipating industry trends.
ABOUT US
Company Name:
Ceriotti
Company Address:
Via Moscova, 21
20017 Rho
Milan – Italy
Tel. +39 0293561413
Email: info@ceriotti.it
Website:
www.ceriotti.it
Started in:
1977
President:
Mr. Marco Ceriotti

EMBRACING AN INTERNATIONAL SPIRIT
Ceriotti's global presence expanded through
years of participation in exhibitions worldwide.
As testament to its commitment, Ceriotti
has become a recognized brand on all five
continents.
Marco Ceriotti, the President, emphasizes
the goal to be a market reference. Ceriotti
doesn't just provide products but offers a
comprehensive service, complete assistance,
and superior quality.
With over 2000 customers worldwide choosing
Ceriotti daily, the brand's international
reputation is well-established.
REASONS WHY
Made in Italy
Sustainability Inspired
by Nature
Offering unique solutions,
tailored made
International Spirit

CERIOTTI
STAR PRODUCTS
Have you thought about wellness
in your salon?
Concept improves AIR quality thanks to the filter
HEPA with activated carbon, the UV-C germicidal lamp,
and 4000K LED lighting for significant savings
energy on your workstations.
LIGHTS - FILTER - SANITIZES
Concept
Ceriotti is always looking for new technological solutions
to amaze the hairdressing world. CONCEPT, a patented
product, is a professional filtration, air sanitization and
lighting system. Designed to see the best results in the
hair colouring phase or technical work and to guarantee
the welfare of the hairdressers, our number one priority.
Light is adjustable with a remote control, from more
relaxing to more intense tones. 3 levels of filtration
remove fumes and smell, preventing the inhalation of
chemical agents. The sanitization system disinfects
the air with the UV-C lamp guaranteeing a recirculation of
clean air. CONCEPT is all this in a single device.
Natura: Sustainability - Inspired By Nature
The trolleys made by Ceriotti always got unique
characteristics that make them different from any other
on the market. Special anti-dye materials, patented
“no hair wheels” and reliability in the years have always
characterized our trolleys. Now, Ceriotti, that has always
offered the best quality with a low environmental impact
goes one step further, demonstrating his attention for the
environment and giving the possibility to his customers
to offer their great contribute for this current and very
important cause by reducing the plastic consumption.
From this comes the new trolley collection, NATURA, made
entirely with officially certified recycled plastic from the
urban waste recollection.
Ego Brushless Digital Motor
The most technological professional hair dryer. With its
new digital motor, the Ego hairdryer offers a duration up
to 10,000 hours of use, 4 temperatures and guarantees
maximum performance in a weight of just 330 grams.
The Ceriotti protection system defends it from the shocks,
the HPS2 maintains the body cool to the touch, the Silent
brushing technology makes it silent during the use and,
last but not least, the ionic technology included makes the
hair soft and shiny. Everything is studied to offer the best
drying and styling experiences to the hairdressers.
Italian Haute Couture
Ceriotti is an italian leader in haute couture for hairdressing
salon design. “The only man I know who behaves sensibility
is my tailor: he takes my measurements anew each time
he sees me. The rest go on with their old measurements
and expect me to fit them” - George Bernard Show. This
is what Ceriotti has set itself: to offer unique furnishing
solutions, tailored with sartorial care around the needs
and wishes of the hairstylists. Quiltings, embroidories,
customizations: Ceriotti celebrates the culture of Italian
style, with the “Alta Sartoria Italiana” collection, created
to enhance the care and passion we put every day into
creating our products and with which we want to offer you
- once again - the widest choice of solutions to personalize
your salon. All of this, with the guarantee of 100% Made in
Italy quality that has always distinguished us.

The idea's of bring happiness, vision, poetry
in yours work place. We need to replace the grayness
of the city with the colors of happiness.

DANCOLY
COSMETICS
AIMING FOR PERFECTION:
QUALITY AND INNOVATION
Back in 1958, Gilles le Bret, an enlightened
chemist and botanist from Aix-en-Provence in
southern France, the home of natural beauty
known for landscapes burgeoning with flowers
and grass, set up a technical laboratory
for the purpose of researching the benefits
that botanic extracts may offer the human
body and, more specifically, hair cells. Then
in 1965, with a view to applying the results of
his research to the products themselves, Gilles
le Bret formally found Dancoly Cosmetique,
specialised in manufacturing a series of
cosmetics formulated with botanical extracts.
Four years later, the Dancoly Spa series was
initially launched as the first brand formulated
with botanical extracts and oils able to
meet the specific needs of different hair types,
contributing to the success of these products
with end users.
After continued research and investments, in the
year 1980, Gilles le Bret discovered that the essence
extracted from deep-sea seaweeds and
ABOUT US
Company Name:
Dancoly
Cosmetique,
France
Espace Le Beauvalle
Bat B, 4 RUE Mahatma
Gandhi 13090 Aix-EN
Provence, France
Website:
www.dancoly.fr
www.vieso.fr
Founded in:
1990
Factory Area:
10,000 sq. feet
Production Capacity:
Professional
Hair Care Products:
2.5 ml bottles/month
Skin Care and Body
Products:
1.6 ml bottles/month
Gift Set Assembly:
1.2 ml sets/month
Soap Production:
120 tonnes/month
Main Brands:
Dancoly Angel Provence
Hair Care Line/
Dancoly Angel
Professional
Hair Care Line/Dancoly
SPA Hair Care Line/
Argan Oil Line/ Vieso
Hair Care Line
Main Export
Destinations:
UK, USA, Russia,
Mainland China,
Italy, Japan,
New Zealand, Austalia,
Canada, Sweden,
Indonesia, Demark,
Hungary, Ukraine,
Taiwan, Singapore,
Malta, Malaysia,
Dubia, Saudi Arabi,
Kuwait, Yemen, Iraq,
Hong Kong, Latvia,
Cyprus, Greece,
Poland, Finland,
South Africa

Dancoly is present at leading
trade fairs around the world:
left, the fair in Paris, France
and below, Cosmoprof
in Bologna, Italy.
REASONS WHY
Environmental Protection:
all packaging materials
can be recycled
Cruelty-free: product
testing only on human hair,
never on animals
European and FDA GMPC
(Good Manufacturing Practice
Cosmetics) Certification
Safe & Natural Ingredients:
No parabens, SLS, paraffin
oil, vaseline, propylene glycol,
cocamide DEA
various biological active ingredients had amazing
repairing effect on aged and yellow hair. He
immediately invited his friend George Girartin - a
top hair stylist in France, to join his team. Based
on their concerted efforts, Dancoly Cosmetique
released the Angel line two years later.
With the development of Dancoly Cosmetique
and its plans for international expansion, since
1998, Dancoly has taken steps for building a
global brand. Today the brand has successfully
penetrated markets in more than 60 countries
in Europe, the Middle East, and Asia – earning
the overwhelming approval of hairdressers all
around the world.

DANCOLY COSMETICS
DIVERSIFICATION AND COMMITMENT
Dancoly Cosmetique France now owns more
than one thousand cosmetic formulas for products
in a variety of fields, including haircare,
skin care, beauty and personal care. Their mission
is to meet the demands of both the wholesaler
and end client with quality products in
all these fields at affordable prices
With a view to guaranteeing optimal service
worldwide, Dancoly France has recently invested
heavily in constructing a modern GMP
production base in China. This plant was designed
and engineered to provide all the production
services necessary to this end, including
the moulding of packaging materials, product
design ,research and testing of filling and manufacturing
processes, to meet all the needs
of OEM/ODM customers and provide the most
competitive products for their brands
It is common knowledge that manufacturing
luxury cosmetics at a high price range is easy.
But Dancoly is committed to a self-imposed
challenge of making high-quality cosmetics
available to a much wider market while relentlessly
striving for perfection. Indeed, the
brand portfolio continues to grow, with the addition
of cutting-edge and innovative products
that meet the most demanding standards of
both quality and safety, making no compromises.
Nothing less than the best will do.
STAR
PRODUCTS
Grapefruit Styling
Mousse
A Medium hold mousse
that provides flexible
hold without the tacky
feeling! Enriched with
natural vitamin P, vitamin
C and soluble fiber,
it instantly nourishes
hair while boosting its
absorption, eliminating
dryness and split ends.
Strengthens the hair
from within, leaving it
healthy and smooth.
Iris Styling Hairspray
A Medium hold hairspray
that provides perfect
control and styling
without any sticky
residue. Enriched with
Iris Florentina
extract, to strengthen
resistance of hair and
add nutrients that leave
hair shiny and smooth.
Orange Flower
Conditioning Mousse
Contains orange flower
oil and pelargonium
graveolens extract
to form a protective
membrane which
locks in color, leaving
hair soft and shiny.
Natural hyaluronic
acid strengthens hair
from within, instantly
restoring moisture and
elasticity
Verbena Dry Shampoo
A dry shampoo
containing Verbena
Officinalis extracts,
Citrus Aurantium
Bergamia (Bergamot)
Fruit and Rosa Rugosa
Flower. These essential
oils work together
along with botanical
extracts to absorb oils
leaving hair refreshed in
minutes while providing
body and texture.
Recommended for use
in between shampoos to
maintain longevity and
colour vibrancy
Lavender Violet Tone
Correcting Spray
(Leave-in / for blonde
hair)
The Lavender Tone
Correcting Spray
removes unwanted
yellow and brassy
tones from blonde hair.
Contains Lavender
extract, Grapefruit
extract and Rosemary
leaf oil to nourish the
hair leaving it feeling
healthy and shiny.

No Sodium lauryl sulfate (SLS)
No Paraffin oil or Vaseline
No Propylene Glycol. No cocamide dea
No animal testing. No Paraben
Organic natural ingredients
GMP and FDA certificated.

ECHOSLINE
FOLLOW THE VEGAN WAY
OF ECHOSLINE
A NEW SMART HAIR BEAUTY
PHILOSOPHY IS HERE!
Created in Italy in 1998, Echosline is a
professional haircare brand that has
embraced the «Smart Beauty» philosophy.
Over the years, it has evolved and embarked on
«The Vegan Way», formulating products based
on high % of natural origin ingredients
and developing environmentally-friendly
packaging and materials, while respecting
professionals and consumers. A
sustainable and “smart” beauty is the
vision that drives Echosline towards a
«less is more» concept.
«LESS» is the way to achieve a vegan and
sustainable beauty, removing all that is not
essential.
«MORE» is what nature gives us when we
learn to take the best out of it, while fully
respecting it.
Echosline’s Smart Beauty aims at reducing its
impact on the environment and consumers,
making beauty ethical and sustainable
with 100% vegan haircare products and
offering salons all over the world professional
treatments, promoting essential beauty and
simplicity as the best expression of authenticity.
ABOUT US
Company Name:
Pettenon
Cosmetics
S.p.A. SB
Company Address:
Via del Palù, 7/d
35018 San Martino
di Lupari (PD) - Italy
Brand:
Echosline
Website:
www.echosline.it
Founded in:
1998
Main Brands:
Echos Color,
Echos Light, Ki-Power
Veg, Keratin Veg
Main Export
Destinations:
More than
60 countries
in the world

STAR
PRODUCTS
REASONS WHY
Smart beauty with reduced
environmental impact and innovative
vegan products
Research in innovation with high
% of natural origin ingredients,
biodegradable formulas and
sustainable packaging
Respect for the professionals,
the people and the planet
The new Echos Color
with 98 nuances
100% VEGAN HAIR
COLOURING CREAM
Echos Color is the new
Echosline hair coloring
cream, without PPD
and without resorcinol,
enriched with green
Tea extract, Tsubaki oil
and Date oil.
Claims & Benefits
Completely vegan, the
new color line fully
reflects the "Less is
more" philosophy that
the brand has been
pursuing since 2018.
Not only the formula,
but also the pack is
sustainable and
environmentally friendly,
thanks to a
compostable case, an
infinitely recyclable
aluminum tube and a
cap that is 50% less in
plastic than the previous
one.
Technical details
The green tea extract
protects the hair from
oxidation and increases
the duration of the color.
The tsubaki oil
increases the brightness
of the color making the
hair soft and shiny.
The date oil protects
and moisturizes the
hair during coloring,
leaving it healthy with
each color service
performed in the salon.
VeganOK certified.
What does it make the
product special?
Completely vegan
formula, free of PPD and
resorcinol, it has a less
sensitizing formula for
the clients in the salon
and for the hairdresser.
With high coverage of
grey hair in a sustainable
and compostable pack,
there are 98 nuances to
try and mix with each
other to give space
to creativity and to
create taylor-made color
service, among them
the new innovative
shades and color
families such as .7
Warm Naturals .03 and
Beige Naturals .13.
Echos Color guarantees
to the modern colorist a
coloring system adapted
to the complex needs
of salon clients, offering
contemporary shades,
with excellent long
lasting color of each
tone.

ECRU
NEW YORK
BORN IN
THE SALON
ECRU New York is a family-owned company
and a brand founded by Carmen DePasquale,
Hairdresser - Cosmetology school owner -
Owner of a world renowed salon and spa -
Professional beauty distributor International
manufacturer of a prestige hair collection.
COMMITTED TO ELEVATING THE ARTISTRY
AND CRAFTSMANSHIP OF HAIRDRESSERS
AROUND THE WORLD
ECRU New York is a prestige collection created
and curated by professional hairstylists
who work behind the chair and backstage.
Editorial artists and educators who work to
formulate products that TREAT + PERFORM
offering endless beauty options.
ABOUT US
Company Name:
ECRU NEW YORK
Company Address:
Global Headquarters
21-21 Broadway Fair Lawn, NJ 07410 USA
Website:
ecrunewyork.com
Founded in: 2000
CEO/Founder:
Carmen DePasquale (privately held)
Number of Employees:
35
Main Brands:
ECRU NEW YORK
Carmen DePasquale
(center) and sons,
(L-R) Mark, Justin and
Carmen Anthony.
CREATING PROGRAMS FOR SALONS
SEEKING A POINT OF DIFFERENCE
ECRU New York is dedicated to helping our
salon partners grow their business, which is
why we created the ECRU New York Platinum
Network. The program offers a complete
range of benefits to grow your business
and implement a robust educational menu
to inspire your artists. Benefits include
an exclusive membership to a global
networking group of key decision-makers in
the professional beauty industry, free backbar,
exclusive promotions, complimentary
access to our video library 24/7, quarterly
business zoom webinars, access to a
marketing hub that offers digital assets,
planograms, promotional marketing pieces
and complimentary enrollment into our virtual
Salon Development Program.

REASONS WHY
DELIVERING OPPORTUNITIES FOR
PROFESSIONAL GROWTH
Education is the cornerstone of success. Our
approach is to offer licensed hairdressers the
knowledge to stay on top of the latest trends
to hone and elevate their technical skills while
developing their expertise and eye for design.
Pure education is offered anytime, anywhere.
ON-SITE
The ECRU New York Academy is headquartered
in the New York metropolitan area of the USA
offering a full calendar of workshops in cutting
and styling.
VIRTUAL WORKSHOPS
Be a part of the class from your salon or living
room! Our interactive sessions are designed
for those who want to learn in the comfort
of their environment or even from across the
globe. Interact with the trainer and attendees
as if you were there.
24/7 VIDEO LIBRARY
Haircutting. Techniques. Fundamentals.
Creative Styling. Pure education in formats
that suit every hairdresser’s learning style.
Curate your own personal library best suited
to your needs. 3-day rentals, monthly and
annual subscriptions available.
We have a history of hair.
Over 100+ years of collective
experience in the professional
beauty industry equals
products with purpose and
professional performance
Our less is more business style
offers distributors and salons
an edited collection of limited
sku’s, resulting in less inventory
and greater revenue
We carefully select ingredients
that never jeopardize the integrity
of the hair and deliver beautiful
results that create repeat
customers
We build relationships. We
understand your needs and
deliver the marketing support,
business building solutions and
education needed to succeed
We have strategically located
Warehousing facilities. Drop
ship & Container options equals
quick turnaround and better
forecasting
DISTRIBUTOR & ARTIST TRAINING PROGRAMS
Customized education that meets the needs
of your specific market.
VIRTUAL CERTIFICATE PROGRAMS
Salon Development Program. Securing our
salon partners’ futures.
The road map to creating a signature insalon
stylist development program designed
for those seeking to create a culture of
enthusiastic, highly trained hairdressers.
This 4-part virtual program gives your future
trainers the tools to develop, implement, and
track a successful development program at
their own pace.

ECRU NEW YORK
NEW YORK FASHION WEEK AND BEYOND...
ECRU New York products and artists have
been a part of the NYFW backstage team
for nearly three decades. Creating hair for
countless designers and emerging young
artists in shows from New York to Paris, allows
us to share the latest runway trends, giving
you a head start for the upcoming season.
CARING FOR YOUR SAFETY AND THE
ENVIRONMENT IS OUR RESPONSIBILITY
Carefully selected skincare grade ingredients
ensure each of our products not only treats
and performs at a professional level, but also
meets the most rigorous safety standards
and international regulations. We continually
seek sustainable options in the selection of
our packaging materials to help minimize our
carbon footprint.
Designer: OH POLLY
Images: Nolcha
STAR
PRODUCTS
Signature collection
Core products designed
for artistic expression on
all hair types.
Curl Perfect Collection
Unique formulas containing a proprietary
curl-enhancing complex enhance and
perfect naturally wavy, curly, or coily hair.
Luxe Gloss
Where beauty meets technology. Translucent hair gloss formulated with CHROMAZONE ® technology. 50% more
hair color protection. 3X prolonged antioxidant activity. Miraculously transforms the look and feel of hair. No
Ammonia. No Peroxide. No Parabens. No Off-Tones. No Heat. Vegan. The creativity is limitless.

EMSIBETH
SOCIETÀ BENEFIT
THE EXPERIENCE OF
ITALIAN BEAUTY
When everything is at the beginning, when
enthusiasm overcomes every obstacle, when
vision is infinite, passion does not see any limits.
When evolution is always at your finger tips,
dreams are made to come true, fatigue is a nonfactor.
This is how we have been living our twenty
years, because twenty years are so full of
marvellous things and are the prelude to one
thousand more goals to come.
IDA FUGA INTERVIEW: “I have always been
interested in the world of hair. And this is thanks
to my mum, who was a hairdresser and had a
ABOUT US
Company Name:
Emsibeth SpA
Company Address:
Via Murari Brà 35G - 37136
Verona – Italy
Tel. +39 045 503044
Email: export@emsibeth.it
Website:
www.emsibeth.it
Founded in:
2001
CEO:
Ida Fuga
Main Export Destinations:
Europe, Far East, Australia,
North America
hair salon: as a child I would spend hours upon
hours with her, observing how the women would
be transformed under the touch of her hands.
She was very good, she was able to bring out
the best of every hair type. And here was much
more to it: her salon had the cosy atmosphere
of a living room, where the women exchanged
advices and recipes, while enjoying the
marvellous cakes that my mum would bake for
them. The energy there, was harmonious, made
exciting by my mum’s passion for her work. It is
also thanks to her that Emsibeth Company was
built on solid foundations, as solid as the values
that she conveyed to me: I wanted to create a
family-like and respectful environment, where
people can work with dedication and in the
name of authentic beauty.”
Having gained years
of experience in
major multinational
cosmetics companies,
Ida Fuga decided to
blaze her own trail.
The company
is founded on
teamwork,
connection and
accessibility.

company mission. To work while recognising
individual diversities and the environment that
surrounds us, because this means respect. To
remember that being concrete is the best way to
achieve any goal. To never forget that performance
does not require constant research and that one
can only achieve excellence through continuous
improvement. Today we represent 4 brands that
together stand out for professionalism, global
wellbeing and the highest quality, making our
proposal unique and absolutely qualified.
The Emsibeth project began in 2001, in Verona,
from an idea shared by a group of friendsentrepreneurs
and from the innovative and
genius formulas and ideas of Giancarlo Frigeri,
which are hat made and still make the difference
in quality and significantly determine the fine
properties and innovation of our products, also
allowing us the privilege of using Juno Thermal
Water. And this is how the first thermal line was
developed, dedicated to the precios work of
beauty salons, that can turn into bona fide
wellness centres for scalp and hair. This group
of men and women had a strong desire to find
a company where values were the inspiring
common thread: respect, reliability, loyalty,
honesty, care to the needs of the consumers
and the market, to offer solutions through high
level training, the most advanced technologies
to support the growth of the salon. Our values
are defined by the choices that we make every
day. To be reliable, guaranteeing effective
solutions and answers. To always keep the
passion alive, that allows us to attain our
100% MADE IN ITALY. ZERO COMPROMISES.
WITH INFINITE LOVE. OUR 4 BRANDS:
Emsibeth comes from the great experience of
industry and hair professionals. We have always
been synonymous with technique and
professionalism at the service of hair dressers
who intend to pursue the highest performance
in their work: an important assortment of
cosmetic solutions at the disposal of the most
challenging requests. Thermal is a professional
philosophy with a holistic approach to the beauty
of hair, that depends on the health of the scalp
and especially on the overall wellbeing of the
person as a whole. Thermal’s strong points are
represented by the treatment lines through the
extraordinary properties of the water from the
ancient Roman baths of Juno and in the rituals
of the AQVACEREMONY method, together with
sounds, fragrances and routines that nurture
personal wellbeing. Ethè is the haircare Brand
dedicated to length. It offers products with high
performing ingredients for extreme efficacy:
sophisticated fragrances and antipollution,
ethical and plant-based formulas. Ethè is the
luxury of authentic beauty to restructure, nourish
and illuminate every day with elegance,
sensoriality and efficacy. Arpège Opera is an
actual revolution of the world of colour. Inspired
by the magic of music and the observation of
the purest of hair, that of children, where plays

EMSIBETH
on colour, shades, radiance and freshness reign.
To recreate this vivacity, very high quality products
have been formulated, thanks to which it is
possible to créate colour expressions that are
always different and unique.
EMSIBETH BECOMES A BENEFIT COMPANY
An evolution of the very concept of company,
because our corporate purpose, in addition to
the aims of profit and the division of profits, also
considers having a positive impact on society
and the biosphere, and we work responsibly,
sustainably and transparently towards people,
communities, areas, the environment, property,
cultural and social activities, agencies,
associations and other stakeholders.
STAR
PRODUCTS
Keyfibre
Is an easy, very simple,
vegan-friendly, 3-step
treatment system that
protects hair during and
after bleaching, with the
certainty of a mindblowing
end result. What’s
more, it can even be used
in synergy with the colour
service. Blond energyin
the beat of a wing.
Thermal
Was created in 2003 and
is the first range to bring
into a ceremony to
cleanse yourself from
stress, impurities,
negative thoughts and
recharge your batteries.
The material used to
make the Thermal bottles
is GREEN BIO-BASED PE,
a material made from
sugar cane and which
helps to reduce the
amount of CO2 in the
atmosphere. Because we
love this planet and we
want to take care of it.
Ethè
si the luxury of authentic
beauty. Rediscover the
beauty of hair: powerful,
authentic, vibrant.
Like you, staying true
to yourself and your
the effectiveness of
thermal water and clay to
professional haircare. It
combines the wisdom of
the water from the
ancient Terme of
Giunone, the properties
of which have been
known since Roman
times, with modern
science providing SLES
and paraben-free
formulas. Thermal is
made more valuable by
two active ingredients:
Anti-pollution Shield and
Photoprotection Extract,
which protect skin and
hair from atmospheric
pollution and the harmful
effects of Blue-Ray. The
Thermal salon service
choices every day.
High-performance plantbased
formulas for
four ranges capable of
meeting varying haircare
needs. to effectively
repair, nourish and
brighten with elegance
and sensoriality.
BE ON SET Flash Star
Is the Lamellar Treatment
for instant smoothing
specific for lengths.
Enriched with Hyaluronic
Acid and Black Pearl
Extract. In a few seconds
it makes the hair
perfectly shiny,
disciplined and
manageable. Mirror
effect in a flash.

NEXT GENERATION.COLOR.TREATMENT.
emsibeth.it
For all hair types. For all of you.

FANOLA
A NEW EMOTIONAL
DIMENSION
FANOLA was born in 2005 as a professional
brand offering a complete range of treatments,
technical products and styling, over the years
has increasingly established itself in the hair
care world, becoming the international
benchmark for the most creative and innovative
hairdressers and consumers, thanks to a
strong presence on social media. Fanola is the
Made in Italy brand of professional hair
products, designed to follow the latest trends
and to meet the needs of all the hairstylists in
the world who want to share their creations in
the social media.
We are focused on creating a strong relationship
between the brand and its followers, both
hairstylists and end consumers but also on
creating an international community with all
distributors to communicate the brand uniquely,
strengthening its values.
Fanola is marked by its vivacity and its
exuberant diversity; it loves to dare and move
the concept of beauty a step beyond. An
unconventional beauty, which goes beyond
the classic aesthetic canons. Fanola
enhances the beauty of each individual,
beyond any stereotype, celebrating diversity
and multiculturalism.
FANOLA, IT’S MY BLOND!
Fanola is known worldwide thanks to No Yellow
shampoo; the quality and effectiveness of the
No Yellow Shampoo are the basis of the
product's success and they had generated a
worldwide awareness for the brand. The No
Yellow line has gradually expanded to offer a
complete service dedicated to blonde hair, with
products dedicated not only to the care but also
to coloring and bleaching, always characterized
by the presence of specific pigments that
counteract unwanted yellow reflections.
ABOUT US
Company Name:
Pettenon
Cosmetics
S.p.A. S.B.
Company Address:
via del Palù 7/d
35018 San Martino
di Lupari (PD) - Italy
Brand:
Fanola
Founded in:
2005
Website:
www.fanola.it
Main Brands:
Fanola; No Yellow;
Orotherapy
Main Export
Destinations:
Europe, North America,
Australia; Asia, Latam;
Canada

REASONS WHY
Colourful/Creative/Community
addicted
Democratic & Inclusive
Unconventional
Frequent innovation
Brand focused on social media
Extreme performing products
100% Made In Italy
Professional Quality
Hairstylist’s community
International Distribution
STAR
PRODUCTS
Wonder No Yellow
Shampoo & Mask
Wonder No Yellow
takes centre stage in
Fanola’s amazing array
for people with blonde
hair. An extra helping
of nutritious qualities
has been added by
a host of powerful
ingredients such as
Dragon Fruit and Marula
Oil, but everything
still revolves around
the star player: violet
pigment. To neutralize
undesired yellow effects
on bleached, blonde,
streaked or grey hair and
making them even softer
and glossier.
As well as neutralization
of yellow hues, it
also gets exceptional
moisturizing and
protection.
Fantouch
A diverse and
multifunctional range of
products for finalizing
and perfecting styling,
allowing the expression of
any creativity and trend.
Perfecting the shape and
shine and modelling the
locks and the cut allow
you to emphasize the
colour results obtained
in the salon, while also
maintaining the allure
at home in your beauty
routine. A creative and
sensual variety of setting,
protective, light, volume
and shaping products.
Wonder Color Locker
Wonder Color Locker is
the new range to cater to
the needs of people with
coloured hair.
As well as leaving hair
unbeatably shiny and
silky thanks to the
properties of chia seed
oil, the new haircare
range contains sodium
gluconate to preserve
cosmetic colour over time
and provides protection
from heavy metals. In
addition, scales are
gently sealed thanks
to the acidic pH of the
formulas, for healthy,
strong and thriving hair.
Fanola Color
Permanent coloring
cream with ammonia,
enriched with Ginkgo
Biloba. Available in
119 shades, which
can be mixed together
to obtain infinite shades
of color. Formulated
to respect the skin
and hair, it leaves hair
bright and healthy and
guarantees a long-lasting
result. It allows to realize
uniform and bright
colors with rich, deep
and natural reflections
with 100% coverage of
white hair.

FARMEN
A HISTORY OF SUCCESS
AND VALUES
Farmen International Cosmetics Distribution
was born in 1964, in a small three-room laboratory
in Turin, Italy. A genuine firm, fruit of the
labour of two generations, offering effective, reliable
and cutting-edge products to beauty
treatment and hairstyle professionals. A firm
that is recognised and appreciated in more than
80 countries, across the five continents. Right
from the first product, Farmesil silicon spray, a
brainchild of founders Mariarosa Ceccon and
Piero Manzetti, it stood out for its innovative
and modern business approach. This is how
the first gas-free Italian hair spray, Natural, was
born, and all the other products that enrich its
three brands: Vitality’s, Neà-Spa and Fascinelle.
Below, Farmen's Management
and headquarters.
ABOUT US
Company Name:
Farmen International
Cosmetics
Distribution SpA
Company Address:
Via Leinì, 150
10036 Settimo Torinese (TO)
Italy
Website:
www.farmenspa.com
Founded in:
1964
Main Brands:
Vitality's, Neà-Spa,
Fascinelle
Main Export Destinations:
The World
A COMPLETE PRODUCTION CHAIN
One of their strong points is the ability to
manage the entire production chain within the
company: from the initial concept to the selection
of raw materials and active ingredients,
right up to production, delivery and education
of the end user. Only in this way, by meticulously
checking each and every step, can
Farmen truly guarantee the quality and reliability
of their products. These tests are so stringent
that no more than around 100 of the approximately
600 formulas evaluated every year
are actually manufactured on an industrial
level. Since its establishment, Farmen has
always pursued a single objective: offering beauty
and style professionals effective, reliable
and innovative products to meet all their working
needs. The result of this commitment
is reflected today in three production lines:
Vitality’s, Neà-Spa and Fascinelle. Vitality’s
is the line dedicated to hair stylists, offering
a complete high-quality range designed to
enhance clients’ style and improve their wellbeing.
These specific colouring, shaping and
styling solutions offer added value: the creativity
and experience of Italian-made products.
Neà-Spa is the brand dedicated to the professional
beauty sector. This complete range of
treatments for the face and body uses natural
and exclusive active ingredients derived from
Farmen’s research. Fascinelle, the brand created
to satisfy the needs of clients who purchase
through the selective perfumery channel, is a
complete line of high-end products for the wellbeing
and styling of hair.

Left, some images of
the production chain.
REASONS WHY
A Modern Company
Strong Research and
Development Department
A complete production
chain
Local and glocal at
the same time
Made in Italy
Strong values
50 years of experience
THE CHARTER OF VALUES
Farmen has always believed in values such as
respect for the environment, safety at work,
customer care and commitment to the local
environment, with the awareness that profit
and responsibility cannot be separated. Today
Farmen has decided to go beyond this mission
statement, formalising their values and objectives
with the project “The Sustainable Colours
of Beauty”, a social responsibility strategy that
aims at promoting a new kind of beauty, closer
to the Environment and to People. The first result
of this commitment was the formalisation
of the “Charter of Values and Commitments”
which was born as an evolving document and
becomes richer through dialogue with all the
firm’s stakeholders. One of Farmen's strong
points is the internal management of most
of the supply chain, which ensures the maximum
quality, transparency and reliability of
their products. Raw materials: Farmen is developing
a sustainable supply policy based on
environmental and human rights protection.
The aim is to guarantee that even suppliers
of their main ingredients respect this policy by
the end of 2018. Packaging: Farmen is at work
to eliminate overpackaging, reduce the weight
of packages by 15%, and reach 100% recycled
paper and cardboard, partly certified as sustainable
by the end of 2018. Finally, the company
provides support, assistance and training before
and after sale to professional clients, ensuring
that products are 100% safe both for
humans and for the environment, thanks to
thousands of analyses carried out each year
by quality control at R&D laboratories.
FROM GLOBAL TO LOCAL
Farmen is a traditional Italian firm, strongly
linked to the local environment and at the
same time present in more than 80 countries
across the 5 continents. It is a spokesperson for

FARMEN
Italian quality in the World. Reconciling this twofold
nature has always been one of the essential
points in its corporate mission: for this reason,
70% of personnel lives in Settimo Torinese and
90% of first level suppliers can be considered
local. Always in this perspective, Farmen offers
continuous and practical support to the local
social fabric, sponsoring sport activities, NPOs,
students, hospitals and other organisations. But
international markets are also an integral part of
the soul of Farmen: future goals include penetrating
markets in ex-Yugoslavia, Argentina, Perù,
Chile, Turckey, Singapore, Mongolia, Norway, Sweden,
UK, Ireland, Iceland, Mexico, South Africa.
What type of partners are we looking for? Professional
importers, corporations, and retail chains.
PEOPLE: THE ADDED VALUE
Farmen's employees are their greatest asset:
for this reason, the firm guarantees health protection
and safety at work, transparent recruitment
policies, equal opportunities and equitable
remuneration, special terms for maternity
and agreements with nurseries, freedom of
trade union representation and continuous
professional development. In parallel, we share
the will to commit to a strategy of tangible and
transparent external communication, to make
Farmen's commitment visible and involve the
entire supply chain. Additionally, we support
the local environment and the local community,
with the creation of virtuous economic and
social systems.
STAR
PRODUCTS
Zero/Vitality’s
Zero is renewing itself,
with a more ecological
conscience, shifting
the emphasis onto
the sustainability of
consumption.
Vitality’s has chosen
to embrace the Vegan
philosophy with 3 green
pillars:
- for Us Vegan is: No
sumbstances of anial
origin or derivation and
no GMOs are used.
- 80-83% natural
index: A tangible
sign of Zero Colour’s
daily commitment to
respecting the planet
and the well-being of
women.
- Formulation with
Organic extracts:
of green tea, aloe,
marshmallow,
equisetum, and thyme.
With anti-oxidant and
emollient properties,
they help protect colour
and leave hair softer
and silkier.
Deco/Vitality’s
The new Deco line is
the professional choice
to play freely with light
and look after hair at
the same time. Deco
contains Complex oil, a
precious blend of Cotton
oil and Illipe butter
that by nourishing the
hair helps reduce the
depleting effects of the
bleaching process. The
keratin in the formula
works synergistically with
the Complex oil to protect
hair and condition it
superbly. Deco comprises
a complete range for all
lightening needs, looking
after both scalp and hair.
Epurà /Vitality’s
From the heart of nature,
to the heart of beauty.
From the unspoilt nature
of the Alps to the
advanced technology
of Vitality’s labs comes
Epurá. Pura Complex:
Gentian, Mountain arnica,
Scots pine, Lemon balm,
Juniper,
St. John’s Wort.
A multifunctional
botanical complex
carefully selected in
collaboration with
expert botanists to
guarantee a safe
and organic product, from
seed to extract.
Specific properties for
each type of problem and
intense fragrances.
Tone/Vitality’s
Delicate tone-on-tone
colouring with no
ammonia. It works
gradually over time
and doesn’t lighten
the base, for an
extremely natural colour.
Thanks to Switch-on
Technology, every nuance
was broken down
into all its tones to
scientifically balance
the percentages of
coloured pigments
and thereby obtain
pure nuances.

THE VEGAN* COLOUR
HIGH NATURAL INDEX
Equisetum
Marshmallow
Thyme
Green tea
Aloe
THE VEGAN HAIR DYE WITH A HIGH NATURAL INDEX
Our commitment to respecting the planet and the beauty of women
Diamond
Skin Protection
Shine
Complex
Sweet
protection
Ammonia
free
With
PTD
Organic
extracts
We love
pets
*Contains no animal-derived ingredients
vitalitys.it

FRAMESI
FASHION, STYLE AND
UNIQUENESS
Made in Italy since 1945, Framesi has been
working for the professional hairdresser
success providing salons with innovative,
professional products that deliver in salon
precision, predictability and performance.
In Framesi beauty and fashion blend with
individual artistry and creativity, boosted by a
cutting-edge training program.
AN IDEA. A DREAM.
The courage to believe in it and make it
come true. With the mere support of family
and friends, an Italian story of passion and
Mr Fabio Franchina, President. Ms Patrizia Caldera,
Marketing&Corporate Communication Director and Mr Rudi
Meicht, International Business Director.
ABOUT US
Company Name:
Framesi SPA
Company Address:
Strada Statale dei Giovi 135
20037 Paderno Dugnano (MI)
Italy
Website:
framesi.it
education.framesi.it
Social:
@framesiofficial
@framesieducation
Founded in:
1945
Main Brands:
Framcolor, Morphosis,
FOR-ME, Framesi Barber Gen
Main Export Destinations:
USA, Tunisia, Pakistan, Czech
Republic, UK, Switzerland,
Argentina
determination began. And an exclusive
alliance with hairdressers, which will never
fail, was born as well.
RESEARCH AND QUALITY PRODUCTS
•State-of-the-art production techniques for
less water and environmental impact
•Use of more and more raw materials of
natural and local origin
•Use of packaging made of recycled or
recyclable material where the product allows it
LEARNING BY DOING: THE ULTIMATE
EDUCATIONAL PROJECT
A training program designed to bring Italian
fashion all over the world and turn all of
Framesi’s hairstylists into 360-degree beauty
consultants and successful designers, as well
as improving their technical skills. Framesi
Education places emphasis on the importance
of high-level lifelong training, a comprehensive
program of technical and style courses in
classroom and web sessions, to please
even the most demanding professionals.
A training program designed to bring Italian
fashion all over the world and turn all of
Framesi’s hairstylists into 360-degree beauty
consultants and successful hairstylists,
as well as improving their technical skills.
Framesi Education places emphasis on the
importance of high-level lifelong training,
a comprehensive program of technical
and style courses in classroom and web
sessions, to please even the most demanding
professionals. In order to deliver a one voice

REASONS WHY
educational project, training is is coordinated
by Framesi headquarters through extremely
knowledgeable Italian and international
professional trainers.
ARTISTIC TEAMS, INNOVATIVE TECHNIQUES
AND INTERNATIONAL EVENTS
• Three artistic groups - Italian Style Framesi,
Italian Style Energy and International Hair
Style Framesi, in synergy with famous trendsetters
- each year develop IS - THE HAIR
TREND FRAMESI, a total look collection and
a COLOR COLLECTION with a contemporary
and Italian touch
•The ITALIAN CUT proposed by Framesi is
the fastest and most effective method for
creating hairstyles always in line with fashion
and style trends
•A series of international events, starring
Italian-made products, guarantee a strong
brand presence throughout the world, enabling
Framesi to be perceived as the largest Italian
beauty multinational
A family business
Our mission: To work
exclusively for the success
of the hairdresser
100% made in Italy
Creativity, good taste and
style: the very essence of
Italy, highly valued all over
the world
Attention to people
A unique project based
on common goals to be
shared with staff and
customers alike

FRAMESI
STAR
PRODUCTS
Framcolor 2001
Framcolor 2001 has
always been the color
symbol of Framesi
excellence and is the
first choice of colorists
who love creating unique
nuance, custom-made
for each client. The
protective anti-age
formula and high-quality
pigments made even
more stable by special
technology, make
FRAMCOLOR 2001 the
most loved color by
professionals from all
over the world.
Framcolor Glamour
Contemporary and
versatile, it's the
ready-to-use color for
Framcolor 2001 Intense
This innovative
permanent color
combines luminosity
and brilliance with
unbeatable intensity.
Framcolor 2001 Intense
halves processing times
and responds to the
needs of professionals
and consumers. Its
revolutionary formula
delivers up to 100%
coverage of grey hair
while protecting the
scalp and hair.
Morphosis Restructure
The most effective salon
treatment for hair with
structural damage and
loss of tone and body. In
three steps, it restores
collagen and proteins;
the hair is instantly
plumped and reinforced
in its most damaged
parts, so it is perfectly
regenerated.
Key ingredients:
• Fermented Rice
Extract: is produced
through an exclusive
hyper-fermentation
process. The result is a
healthy, strong, hydrated
and glossy hair.
• Vegan Collagen:
increases cell activity,
improves blood flow and
prevents cellular aging
• Plant-derivered
Peptides and Amino
Acids: reconstruct and
replenish keratin in
damaged hair.
For-Me 308 Elevate Me
Curl Cream
The ideal product to give
curly hair definition and
a fantastic silky touch.
Volumizing and super
conditioning, FOR-ME
308 contains extract
of Wakame Seaweed
against pollution, antifrizz
filming agents, shea
butter and UV filter.
maximum duration.
Framcolor Glamour
is the perfect premixed
color to make
a face harmonious
and exalt cut details
with contrasting color
flashes. Uniform results
from top to bottom and
hair always protected
have made it an
international success.

WE CHANGE. IT’S NATURAL.
• Maximum functional and cosmetic results
• Reduced environmental impact
• Raw materials up to 98% natural origin
100% VEGAN 0% GLUTEN 0% SLES & SLS
0% PARABENS
0% SYNTHETIC COLORS

G. COSMETICS
THE BEST SOLUTION
FOR OUR CLIENT
G. Cosmetics (Gidon Cosmetics Group) is
one of the oldest companies in Israel who
operate in the professional beauty industry
since 1974. Our products can be found in
the top location of the market: exclusive hair
salons, exclusive Hotels and SPA resorts,
beauty salons as well as professional outlets
supplying electric appliances. Using the vast
experience in R&D and knowledge of the local
and global markets, the company developed
in the last few years new line of professional
products which can provide a comprehensive
solution to world wide distributors to the
professional market who seeks to offer their
clients highest quality products with fair
prices. We own the following brands: Jul Pro
(comprehensive professional hair products),
NG-PRO – electric tools for beauty salon,
Ng Beauty – beauty salon accessories and
BALSTER – patent pending hair dryer and hair
brushes.
OUR VISION
Provide our clients with a distinct portfolio
of solutions that make the daily moments
into unique experiences. We seek to always
supply the best to our clients.
OUR VALUES
Family atmosphere: we believe that working
in a family-like ambience instills confidence
and trust, providing our employees with the
support they need to grow and perform even
better, thus maximizing our business results.
ABOUT US
Company Name:
G. Cosmetics - Gidon Cosmetics Ltd.
Company Address:
5th Shidlovsky Street, Yavne Israel
Website:
https://www.gidoncosmetics.co.il/en/
Contacts:
+972-8-9523777
ofer@gidoncosmetics.co.il
Founded in:
1974
Main Brands:
JUL, NG-PRO, NG-BEAUTY, BLASTER
Main Export Destinations:
Greece, Cyprus, USA, Central Europe, Far East
In the photo:
Reuven Shaban, President,
Ofer Mor, CEO,
Sharon Shaban, Business
Development Manager

REASONS WHY
Total solution for Importers
(“one stop shop”)
Innovative products
Flexible prices range
Focus only in the professional
beauty salon market for almost
50 years
High Global reputation
Provides fast solutions
Client orientation: we focus on our clients
and lead an ongoing dialogue with them to
gain the deepest understanding of their
needs.
Excellence: we strive to excel and to carry
out each task in the best way possible. We
don't know a better way for achieving optimal
results.
Innovation: we challenge ourselves constantly
to generate added value for our clients and
protect our position as the leaders in hair and
beauty care.
The company is private owned company
who build it’s reputation through the years
by working with the global players of the
professional beauty industry. The main
focus of the company is the beauty salons
market. We are the exclusive distributors of
international brands as well as the owners of
our own brands. Our products can be found in
the top location of the market: exclusive hair
salons, exclusive Hotels and SPA resorts,
beauty salons as well as professional outlets
supplying electric appliances.

G. COSMETICS
WE ARE CURRENTLY REPRESENTING THE
FOLLOWING BRANDS:
Hair Professional Products
OLAPLEX - USA
JUL PRO - P.L
MATRIX - USA
Beauty Salon, Hair Salon Machines and
Furniture
MALETTI GROUP - ITALY
NILO GROUP - ITALY
TAKARA BELMONT - JAPAN
NG BEAUTY - P.L
MEGASUN - GERMANY
Tools and Accessories
NG PRO - P.L
BLASTER - UK
Framer - USA
In order to support this wide range of products
the company owns the following facilities:
- Head Quarter Offices
- Logistic Center
- The biggest show room in Israel
- Exclusive training center
- Licensed Cosmetic Factory facility

STAR
PRODUCTS
Occupying 1,000 Sq.
m., Gidon Cosmetics’
showroom is the
largest of its kind in
Israel, housing a broad
range of high-quality
professional brands,
including prestigious
international brands
that allow professionals
to personalize their
studios and salons
with the best furniture
and accessories with
the utmost confidence
that they bought the
best technology with
uncompromising finish.
We believe that the
beautiful and extensive
range in our showroom
will allow you to choose
the best for your
business needs and
expertise at different
price points, from
classic to trendy design.
Among others, our onestop-shop
showroom
displays treatment and
beauty beds in various
sizes and impressive
technical specification,
elegant pedicure
couches, therapist
chairs, manicure
workstations, electric
appliances, various
Lupa lamp models,
nail dryers, sterilization
equipment, massage
stones heaters, service
trolleys, massage
chairs, electric beds,
and more.

GA.MA
HAIR AND BEAUTY
TECHNOLOGY SPECIALISTS
Founded over 50 years ago in Bologna, Italy,
GAMA Italy Professional is a premier hair care
company, renowned for its innovative technology
and cutting-edge hair and beauty products that
fulfill and exceed the everyday needs of
consumers and salon professionals. In 1969,
GAMA produced the first-ever mass-production
professional hair straightener.
Since its origin, GAMA has continued to be a
trusted Italian brand in the hair, beauty and
technology sectors, thanks to its innovative
approach to product design and development.
Over the years, continuous research in the hair
care industry has led to groundbreaking
technologies and practical features that make it
ABOUT US
Company Name:
GA.MA Srl
Company Address:
Via Sant’Alberto, 1714
40018 San Pietro in Casale
Bologna - Italy
Tel. +39 051 666 8811
Email: info@gama.eu
Website:
https://www.gamaprofessional.com/
General Manager:
Mr. Pasquale Barillà
Commercial Director:
Mr. Leonardo Facchini
Collections:
Gama Italy Professional, Gama
Professional, Gama Salon Exclusive,
GBS
Main Export Destinations:
North America, Europe,
Middle East, Asia
easy and comfortable to achieve even the most
elaborate hairstyles.
Always keeping novel technology at the
forefront, GAMA prides itself on providing
unparalleled hair product solutions for both
men and women. From hair straighteners and
dryers to curling irons, trimmers and more,
GAMA products are designed and manufactured
based on decades-long profound market
knowledge and continuous dialogue with
industry experts. GAMA’s prowess in the hair
care industry, coupled with its Italian artisanship
and top-of-the-line design, satisfies the needs
of the most demanding professionals, while also
catering to everyday consumer needs. Today the
brand is present in over 50 countries worldwide,
with its main headquarters in San Pietro in
Casale (BO) and four production sites divided
between Brazil, Argentina, Italy and China.

HISTORY
Since its founding, GAMA was conceived to be
an innovative game-changer that aimed to
revolutionise the industry and market forever. It
all started in 1969 when the creative wizardry of
a number of beauty salons inspired Mario
Gardini to seek a new way of interpreting hair
care. The end-result was GAMA - which stands
for Gardini, Mario - with none other than the birth
of the first-ever mass-produced professional hair
straightener.
The launch of Quick-Heat Technology in the late
90s made the impossible possible; the
introduction of hair straighteners that heated up
and were ready to use in less than a minute.
Quick Heat Technology was followed by the
introduction of Instant Heat Technology (IHT),
patented and launched in the professional
market in 2010. This innovative technology
revolutionized the world of styling, thanks to a
state-of-the-art heating element that reaches
working temperature in seconds, with a constant
and extremely homogeneous distribution of heat
over the entire surface of the heating plates &
tubes as long as the straightener is turned on.
IHT technology makes GAMA Professional hair
straighteners & curling irons the fastest in the
world to reach working temperature and be
capable of keeping the temperature constant.
GAMA’s next gamechanger would arrive with the
introduction of the iQ Perfetto at the 2019
COSMOPROF Bologna trade fair: a smart
professional hair dryer that packs an outstanding
blowing power in an ultra compact, elegant and
light design, that weighs as much as smartphone.
Enhanced with the most innovative and
sophisticated technologies, every single aspect
of the IQ Dryer was engineered to create the
ultimate experience.
In 2022 GAMA won the Cosmoprof Awards with
the new iQ2 the professional hair dryer, the next
gen evolution of the professional dryer as light
as a smartphone. The new iQ2 reinforces GAMA
as a continuous disruptor within the hair tool
community and is set to be the new must-have
REASONS WHY
Focus on innovation and creativity,
putting out state-of-the art,
game-changing products with
a focus on the professional world
Italian Design
Always at the forefront
of industry trends
Over 50 years of experience
in the hair-styling industry
Versatile and complete range of
products, conceptualized to satisfy
the most demanding stylists
as well as mass consumers
in the professional market. With a look always
turned to research and innovation, in 2022
GAMA inaugurates a new production center in
Gossolengo (PC) dedicated to the realization of
lightweight ultra-performant professional Italian
motors through an increasingly sustainable
model. The fully automated production process
is aimed at achieving most advanced
environmental standards in terms of energy use,
using a completely decarbonized model. At the
end of 2022 Gama opened the company’s first
headquarter in the US in New York. Just when
everyone thought the award-winning iQ Perfetto
hairdryer couldn’t get any better, it did! GAMA
Professional has built upon its revolutionary
success by introducing their third-generation
hairdryer, the iQ3, that offers ‘Smart Performance’
in the sleekest, ultra-compact, Italian design.
iQ3 Perfetto will be launched in March 2024, at
Cosmoprof in Bologna.
PROFESSIONAL WORLD
GAMA’s Professional world is formed by three
main collections: GAMA Professional, GBS &
GAMA Salon Exclusive. Designed and
manufactured based on decades-long profound
market knowledge and continuous dialogue with
industry experts, coupled with Italian artisanship
and innovative design and technologies, the

GA.MA
lines have been conceived to satisfy the needs
of the most demanding professionals. GAMA
has its own Lab & Engineering facilities in Italy
dedicated to research and innovation where
each professional product is carefully studied,
developed and tested before distribution. The
motors and inner components of the hairdryers,
irons, clippers and trimmers are thoroughly
designed and built in order to guarantee the
best performance and top reliability.
CONSUMER WORLD
GAMA’s Consumer lines were created with
one clear objective in mind: to provide the
professional experience from the comfort of
your own home. The range consists of a wide
and complete selection of professionalinspired,
premium hair-technology products
put together to satisfy the needs of every type
of consumer, inspired by the latest trends and
technologies in the professional industry, and
the latest developments in hair health.
STAR
PRODUCTS
IQ3
iQ3
Combining extreme
lightness with elite power
and performance, the
new iQ3 is set to be the
must-have professional
tool. Designed with more
power and intelligence,
just as light as the
original version, only
294g / 10.3 oz, but
introducing the latest
‘e-systemC’ technology, a
Vera Ceramika
blinking light and audible
reminder that goes off
when conditions of use
are not ideal, signaling
that the filter needs to be
cleaned or changed,
guaranteeing constant
performance, maximum
power and energy
savings. iQ3 is also
equipped with Stand-by
Technology, Turbo
Function, drying-time
reducing Venturi Effect,
Oxy Active Technology,
Intelligent Brushless
Motor and special
accessories, like the
GAMA exclusive star
nozzle.
Vera Ceramika
G-EVO Vera Ceramika,
Professional straightener
fitted with GAMA Ultra
Heat Technology, that
allows it to reach an
impressive 250°C/
484°F, the perfect
temperature for salon
beauty treatments and
for working on even the
most difficult hair types.
The combination with IHT,
allows the plates to
reach working
temperature in just 14,3
seconds, distributing the
heat evenly and
constantly along the
plate; maintaining a
constant and uniform
temperature from root to
tip during each pass,
resulting in the
prevention of thermal
stress damage and
Lumine Hairdryer
guaranteeing exceptional
performance. Equipped
with cutting-edge haircare
technologies like
Oxy Active Technology.
The heating plates are
completely made from
ceramic that emits far
infrared heat and
negative ions, drying hair
from the inside out,
sealing the cuticles,
maintaining its natural
moisture, and protecting
it from heat damage. The
plates Vitrified Covering
neutralizes the ceramic’s
natural porosity, allowing
it to slide with ease,
increasing durability and
resistance to high
temperatures and acids
needed for chemical
treatments. Ideal for thin,
coloured or damaged
hair, but also perfect for
the most difficult hair
types.
Lumine Hairdryer Line
The new Lumine
hairdryers are stylish,
innovative, extremely
lightweight and compact
dryers, that still
guarantee the highest
professional performance
and top haircare
technology. Beautifully
designed with sleek,
delicate, sensual lines.
Fitted with GAMA’s new
patented ultra-light and
performant professional
motors. The 80 and 90
Digital Lumine models,
with our new generation
Digital Brushless Motors,
extremely powerful and
light, designed for longlife
intensive professional
use. The Motor X models
have the new AC Motor,
lighter and more powerful
than traditional AC
motors. The entire
collection has been
equipped with GAMA’s
latest technologies like
System-C and Plasma.
Plasma Tech, emits
more than 10 million
negative & positive ions,
opening and perfectly
closing the hair cuticles,
for exceptionally healthy,
shiny looking hair.
Ideal for ultra-durable
styling, & the deep
penetration of nutritive
treatments, for incredible
hair restructuring and
rejuvenation.

HSA
COSMETICS
A GREAT EXPERTISE IN THE
HAIR CARE INDUSTRIES
HSA is the Italian company specialised in
the production and marketing of cutting-edge
products in trichologic and cosmetic sectors
for private label and own brands. With a
strong expertise in hair dyes, today HSA has
expanded its range of hair care and skin
products, creating successful brands thanks
to pioneering concepts and formulas. Partner
of more than 200 brands in 90 countries,
it offers 1000 formulas Made in Italy and
5 brands: Eslabondexx, Nouvelle, Silky,
Guudcure, Addplex.
created in 1982 in Varese in the heart of
Europe, HSA Cosmetics is an Italian private
label cosmetics manufacturer specialising in
the production and marketing of cutting-edge
cosmetic products. Everything started with a
dream: founded by the Zanzi family with the
aim of developing an important expertise in
hair color, HSA has now expanded its range of
hair care, face and body products. Nowadays,
HSA has become the ideal marketing partner
for companies that intend adopting a 360
degree beauty approach to their brands and
ABOUT US
Company Name:
H.S.A. COSMETICS
Company Address:
via Ugo Foscolo 27
21050 Bisuschio (Varese) - Italy
Website:
www.hsacosmetics.com
E-mail: hsa@hsacosmetics.com
Phone: +390332474654
Founded in:
1982
CEO:
Mr Stefano Zanzi
General Manager:
Mr Davide Zanzi
Marketing Manager:
Mr Paolo Delle Piane
Main Brands:
Nouvelle, Silky, Eslabondexx, Addplex, Guudcure
Main Export Destinations:
India, China, Asia Pacific, Central America
Above Stefano and
Davide Zanzi, founders of
HSA in 1982. Left, Paolo
Delle Piane, marketing
manager.

HSA works to reduce the
impact of packaging,
eliminating overly heavy or
bulky secondary and primary
packaging. HSA decided not to
use any more cellophane film
in the packaging of hair dyes,
resulting in a saving of about
15 tons of plastic per year.
want to rock the cosmetic market by creating
something unique. HSA is the private label
cosmetics manufacturer that creates and
manufactures in Italy to protect an originality
recognised the world over. It is present in 90
countries on the 5 continents, helping beauty
brands with their private label skin care and
hair care lines.
OUR VISION, OUR FUTURE
HSA is reaching for the sky. We want to be the
most sought after and desired private label
cosmetic manufacturer in the beauty industry
thanks to our ability to connect customers with
their dreams. We offer unexpected pioneering
product concepts, formulas, design and fullservice
to make your brand shine like the
brightest of the stars. As a private label
cosmetics manufacturer, we always work hard
to reach the highest standards and discover
new solutions to offer to our customers.
We can transform your cosmetic lines into
beloved and successful beauty brands.
OUR MISSION 4 YOU
We design concepts and product lines for
haircare and skincare dedicated to brands
with a high level of personalisation, enabling
each customer company to be unique and
distinctive in its own reference market with
steady growth. With a consolidated thirty-year
international experience, we are the private
label cosmetics manufacturer delivering
quality, creativity and security in customer
projects and inspiring them to spread
innovative and profitable beauty concepts.
REASONS WHY
High level of product customization
for every single client
More than 40 years of expertise
in the hair care industry
One of the worldwide leader in
hair dyes
Private label marketing approach
with yearly trend book and
cosmetic innovation book
From bulk production to full
service production
International presence in more
than 90 countries

HSA COSMETICS
The soul of Nouvelle is contemporary,
colorful. The exuberance and originality
of the brand find solid foundations in the
critical interpretation of different artistic
periods, cultural movements, painters
and creatives who have expressed their
concept of color and beauty.
STAR PRODUCTS
Addmino-18 Hair
Reborn Elixir
Rebirth spray is a
vegan friendly spray
that preserves and
protects the hair
structure, by preventing
it from damages
caused by chemical and
mechanical treatments.
It is based on a “3
power technology”,
resulting from a blend
of fruit acids, mineral
salts and fermented
green coffee. To be
applied before the
chemical treatment, in
salons services. If part
of a hair care routine,
to be applied after
shampooing.
Eslabondexx Color
Hair Mask
Demi-permanent
coloring mask with fruit
acids and blueberry
extract. Revives the
color of bleached
hair, moisturising and
restructuring it. 4
splendid toning and
reviving colors for hair
that is always radiant
and nourished.
Guudcure Age Balance
Gravity Day Cream
Firming elasticizing face
cream that helps to slow
sagging skin on the face
and neck. Encourages
correct elastic fibre
architecture, maintaining
tissue structure.
With pre and probiotics.

We fulfill Hair & Skin dreams
bringing your brand to life
Connect yourself with the most
innovative company for private
label production of personalized
cosmetics.
Find out how to become one of our
“customer partners”. Thanks to an
expertise of over 30 years in hair color,
hair care and skin care products and with
a portfolio of more than 1000 formulas,
we offer made in italy full services to
more than 200 brands in 90 countries
around the world.
connect yourself with your dreams : hsacosmetics.com - shop.hsacosmetics.com - hsa@hsacosmetics.com

INDUSTRIAS
ORIOL
80 YEARS
IN THE SERVICE SECTOR
Founded in 1942 by Narcís Oriol Quintana,
Industrias Oriol has devoted their efforts to
the manufacture of items for the hairdressing
sector. They are pioneers in both the design
and manufacture of these items in Spain. Their
wide range of products include more than 3,000
references; clips, rollers, combs, brushes,
capes, neck wrap paper, hair straighteners…
The quality of their products is endorsed by
80 years of experience. This, together with the
full dedication and the constant efforts of a
solid team, has led them to become leaders
in the hairdressing and beauty sector in Spain
since the 80’s, and their prestige has now
crossed borders. They currently export to more
than 70 countries and own a wide distribution
network not only in the domestic market but
also overseas. Their core idea has always
been to supply quality products. This effort has
been successfully rewarded by a huge growth
which led them to enlarge and modernize their
facilities. Today, they have a modern factory and
offices in Barcelona housed in a total area of
16,000 m 2 .
FROM BARCELONA TO THE FIVE CONTINENTS
In the 80’s they started supplying clients in
France and Italy, and step by step, the export
business has been growing until the present day.
This field is so important that Industrias Oriol,
in addition to the headquarters in Barcelona,
owns a subsidiary with a manufacturing area
in Buenos Aires which was started up in 2013.
Starting from the origin with these handmade
hair clips, now the company has three
business lines: Eurostil (hairdressing supplies),
Pollié (aesthetics) and Tassel Cosmetics,
(professional cosmetics) and Ragnar (Barber
Products) with over 3,500 references and
Stageline Makeup. From the very beginning,
ABOUT US
Company Name:
Industrias Oriol
1942 S.L.U.
Company Address:
Ciudad de Asunción, 56
Barcelona - Spain
Tel. +34 932740784
Website:
www.eurostil.com
Started in:
1942
President:
Mr Miquel Oriol and Mr
Narcís Oriol (son)
Founder:
Mr Narcís Oriol
Export Manager:
Mr Alessandro Labate
For info write to:
Export3@eurostil.com
Number of employees:
48
Turnover 2020:
18,5 million euros
Main Brands:
Eurostil, Pollié, Tassel
Cosmetics and Ragnar
Industrias Oriol has only sold their products
to distributors and wholesalers. Currently they
have over 2,000 clients in Spain and more than
1,000 worldwide. The relationship is based in
their trust in the brand and the shared goal of
“market protection”.

REASONS WHY
Founded in 1942 by
Narcís Oriol Quintana
A family company
with headquarters in
Barcelona and subsidiary
in Buenos Aires
Manufacturers and
importers in the sector.
Renowned names in
the sector including
hairdressing, beauty and
cosmetics top brands
Leaders in the Spanish
market, with presence in
in more than 70 countries
worldwide
Committed to their
distributors Worldwide
STAR
PRODUCTS
About novelties we launch this year, we want to
focus on DOUSSE treatment and colour line, with
115 dye colours, oxyants, shampoo, mask oil
and serums, deco….and we did a collection
“CATWALK BCN” presenting colour tendencies.
Also, new combs and brushes that we manufacture
ourselves with Eurostil for professional hair salons,
Pollié we have new colours of polish semiperm and
new black lamp 65 w. Tassel skin with a scrub
with natural apricot stone.
In barber, we launch 2 master pieces of Ragnar trimmer
and clipper SPACE –X and SPACE-S. Also,in EUROSTIL
electric items, PENTA is the most iconic launch of
this 2024 with a lot of success in the market 1300w
and 5 accessories make it a perfect tool.

INEBRYA
WELCOME TO A NEW
SENSORIAL EXPERIENCE
Inebrya is the professional haircare brand
created in Italy for the hair artists of the world.
The brand name comes from the Italian verb
“inebriare” which means to exhilarate, to
stimulate, to excite. The Inebrya products
“inebriano” because they move the senses
through the colors (packaging and fluids)
and the fragrances that fulfill the air since
the first born in 1999. These features are
rooted in the brand’s DNA which stands for
high sensorial experiences. In the Italian
laboratories every new product is conceived,
developed and produced selecting with great
accuracy cosmetic and delicate fragrances,
innovative transforming textures and sensorial
packagings. Being a professional haircare
brand means offering products covering all
the needs the end consumers want to solve
when approaching their hairdressers. For this
reason Inebrya offers a wide product range
covering the following 3 areas: technical,
treatment & care, styling & finishing. Today
Inebrya is distributed in more than 60 different
countries of the world, and aims at reaching,
empowering and helping more professionals
and customers around the globe.
ABOUT US
Company Name:
Pettenon
Cosmetics
S.p.A SB
Company Address:
via del Palù 7/d
35018 San Martino
di Lupari (PD) - Italy
Brand:
Inebrya
Founded in:
1999
Website:
www.inebrya.it
Main Brands:
Blondesse, Ice Cream,
Inebrya Color & Bionic,
Greylosophy, Shecare
Main Export
Destinations:
more than 60
countries
in the world
REASONS WHY
Sensorial experience as a point
of differentiation
Ultra femininity and elegant
maximalism
Complete professional range
The reference brand for technical
performance
Constant research and innovation
International education programs
(training and events)
100% made in Italy
Worldwide distribution
More than 20 years of expertise

STAR
PRODUCTS
INEBRYA COLOR AND
TREATMENT
INEBRYA has always
targeted hairstylists to
enhance their creativity.
The new INEBRYA
COLOR range has added
two new colour lines
in five shades as well
as an innovative
treatment range
targeting coloured hair.
INEBRYA COLOR
SHADES
Inebrya Color includes
118 vibrant shades in a
totally new ultrafeminin
packaging; the pack is
also innovative:
• Tubes are made
from 100% recycled
aluminium (PCR);
• The secondary packaging
dissolves at 90%
in 6 months* and it’s
PFC and PFSC certified;
• Free from heavy
metals and fluorine in
% above standard.
INEBRYA COLOR
TREATMENT
The Inebrya Color
treatment is specific for
rinsing cosmetic colour in
the salon and maintaining
its brightness and
durability at home.
The active ingredients
of Inebrya Color are
Sodium Gluconate, with
anti-pollution action;
a special molecule
used to neutralise
unpleasant odours in the
colouring service; Algae
Extract, derived from 3
moisturising, protective
and toning algae.
The line includes 4
product, and only one
is to be used in salon only
- in the first step
of the treatment:
Color Perfect Locker.
SHECARE GLAZED
LAMINATION
Is a revolutionary
treatment that works
from the inside out,
moisturizing the
structure and giving it
an intensified shine with
a mirror-like effect. The
plumping and hyperhydrating
effect of the
hyaluronic acid gives
new vitality to the hair.
The filming action of
the formulas maintains
hydration inside the
hair fiber and protects
the cuticle. The hair
will become healthy,
incredibly soft, velvety
and shiny for longer.
THE PLUS:
• Pink sensory texture
• Innovative products
• Wow fragrances
The hair is hydrated and
nourished from the inside
out. The shiny effect is
given by the thin layer
of active ingredients
provided by the formulas.
When the formula is
activated by heat styling
such as flat irons or blow
dryers, a protective layer
is formed on each strand
which seals the cuticles
and emphasizes hair
hydration.
• Glazed Shampoo
• Glazed Intense
Treatment
• Glazed Mask
• Glazed Instant
Liquid Shine
• Glazed Fluid
is not just normal,
it’s beautiful – in the
past few years, it has
been reestimated
in the beauty world.
GREYLOSOPHY is
the new treatment
professional line
designed to meet the
demands of hairstyling
professionals and those
who EMBRACE THE
BEAUTY OF GREY HAIR.
THE RANGE:
Empowering a natural
grey hair lifestyle with
confidence and care.
• Grey by day Scalp
Relief
• Grey By Day Shampoo
• Grey By Day Butter
Mask
• Grey by day Silk
Touch
GREYLOSOPHY: ELEVATE
YOUR GREY, ILLUMINATE
YOUR ESSENCE
The new era of beauty
for grey hair. Grey hair

INNOVATIS
HAIR
INNOVATIS HAIR,
HAUTE-COUTURE FOR HAIR
Innovatis Hair was born with a clear and
fundamental objective: to contribute to the
professional sector of high-end cosmetics with
unique products and innovative services. The
intent was to offer the stylist, sector professionals,
and the final consumer new opportunities and
effective, safe and satisfactory results.
All product lines feature the use of exclusive
ingredients and formulas with a high added value,
which guarantee maximum results in hair
and skin beauty and care. These innovative
products always offer a new ingredient, a new
type of application, a new beauty routine, a new
way of styling hair.
This philosophy has led the company to
strengthen its R & D area, seeking to surprise
the market every year with breakthrough
products, making them the perfect ally of beauty
professionals and stylists, while ensuring
customer satisfaction.
Enrique Vera,
Commercial Director,
Javier Gonzàlez,
Export Manager,
Hector Llorens,
Marketing and
Production Director.
ABOUT US
Company Name:
Innovatis Hair
Company Address:
Carrer de la Verge 80,
03727 Xaló, Alicante
export@innovatisword.com
Website:
www.innovatisworld.com
Founded in:
2012
Director/Manager:
Javier González
Marketing/Production
Director:
Hector Llorens
Commercial Director:
Enrique Vera
Export Manager:
Javier González
Number of Employees:
8
Main Brands:
Luxury Care, Gold Thread,
Scalp Lab, Naturex
INTERNATIONAL GROWTH AND RESEARCH
Thanks to this approach, Innovatis Hair has
achieved, in a short period of time, international
expansion and created varied and successful
product families, focused on hair and skin
care, for different types of beauty treatments
and regenerative care, as well as for hair
disorders.
An extensive portfolio of products for both
professionals and the final consumer is the
result of continual investments in research
to create exclusive formulas with high added
value, with no skimping on any resources.
This guarantees that each Innovatis product
contains only top quality ingredients.
The Innovatis experience is pleasant and
safe, thanks to its exclusive formulas, which
mix natural ingredients and cutting-edge
technologies, to ensure customers fantastic
results and a general sensation of overall wellbeing.

Innovatis Hair products are
of the highest quality, presented
in packaging designed to reflect
its exclusiveness.
LUXURY CARE:
RESPECT & FINISH FOR YOUR HAIR
Luxury up style dry texturizer
Refresh clean. Refresh the hair root while
adding texture to create body.
Luxury up style dry conditioner
Silk e!ect. Invisible dry Spray conditioner.
Instantly untangles and adds immediate
softness.
Luxury up style dry wax
Transformative finish. Immediate e!ect, longlasting
hold. Lifts roots and texturizes the
hair. Easily removed with a simple rinse
Luxury up style frizz out & smooth
Hold control. Ligth emulsion with nourishing
and texturizing efect. Helps to smooth the hair
for a quicker finish. Anti-frizz efect. Thermal
protector, prevents dehydration caused by
hairdryers and straighteners
Luxury up style curl & volume
Wave definer. Perfect, loose and long-lasting
curls. Provides maximum volume at the root.
Anti-frizz e!ect. Thermal protector, prevents
dehydration caused by di!users and curling
tongs.
Luxury up style solid plasm
Velvet e!ect. Defines and enhances the
radiance of any hair type. Provides a unique
velvety appearance
REASONS WHY
Exclusiveness and Luxury
Bespoken therapies
Immediate and long-lasting results
High-quality active ingredients

INNOVATIS HAIR
STAR
PRODUCTS
LUXURY ANTI-AGE
Anti-age system for your
hair
Actives: Provitamin B5,
Caviar extract, Black
pearl, Diamond dust
Luxury extreme cleanse
shampoo
Shampoo formulated
to remove excess build
up in the hair fiber and
open the cuticles for the
treatment
Luxury plasm
Known as the 4th
Element, it is made
100% with active
ingredients, allowing
weak or worn hair to
recover its original body,
thanks to its repairing
effect that acts deeply
on the hair fiber.
Luxury caviar
Hydro-nutritive and
anti-aging method,
able to restore hair
shine, smoothness
and silkiness, thanks
to the revolutionary
formula: Luxury
Complex, a concentrate
of high-cosmetic active
ingredients composed of
amino acids, vitamins,
panthenol and caviar oil.
Luxury anti-age
shampoo
Hydro-nourishing and
anti-aging shampoo
enriched with caviar
extract, vitamin E and
panthenol, among other
active ingredients of
high capillary cosmetics.
The result is immediate
and progressive, giving
hair silky, high nutrition
and hydration and
restoring its
natural shine.
Luxury anti-age cream
It confers hydration and
nutrition to the hair.
The extract of caviar,
repairs, revitalizes and
restructures the broken
bonds of the keratin
giving the hair a silky
and shiny effect.
Sublime luxury fluid
Natural mixture of oils
and pure keratin that
ensures the natural
health of the hair and
protects it 24 hours a
day. Sublime Luxury
Fluid guarantees
extreme softness
and elasticity, with
extraordinary vitality and
a finish ultra bright
Luxury anti-age deep
mask
Gives to the hair silky,
high nutrition and
hydration, restoring their
natural shine. Enriched
with caviar extract,
collagen, karite butter
and other high quality
capillary cosmetics
Luxury anti-age leave-in
spray
Luxurious anti-aging
spray without rinse.
Gives the hair silky,
nutrition and hydration,
restoring their natural
shine. Enriched with
caviar extract, vitamin
E, pantenol and other
high quality capillary
cosmetics
Luxury sublime spray
Luxurious lotion that
gives a new youth to
your hair. Protects
hair colour. It forms
an invisible film that
guarantees effective
defence against
external environmental
aggressions such as
sun exposure, sea
water, or chlorine from
swimming pools. Leaves
hair shiny, silky and with
extraordinary vitality
Luxury sublime oil
Fast absorbing dry oil
that enhances skin with
attractive golden flecks,
providing skin and hair
with a stunning sheen
and pleasant fragrance.
It leaves a radiant skin
and with vevelty feeling.
The sesame and argan
oils are organic does not
contain mineral oil,
silicone or alcohol.

ALTA COSMÉTICA CAPILAR
HIGH LEVEL PRODUCTS

FINELGA
HOLDING
RESEARCH AND
INNOVATION
ITELY HAIRFASHION is proudly part of FINELGA
HOLDING, the holding company of Fusaro's
Family. The main activity of FINELGA HOLDING
is in the Cosmetic and Beauty Business offering
also private label manufacturing services.
FINELGA HOLDING owns many brands
including: Itely Hairfashion, Revivre, PatriciaMI,
Flosé, Ysothea, Bi&lita, Glazette and many
more.
ITELY HAIRFASHION
“Over 40 years trying to make people feel and
look better and…” says Lucio Fusaro, founder
and President of ITELY HAIRFASHION, smiling
– …and it seems yesterday when that young
entrepreneur decided to leave a sport career
to create a new future. What a journey!”.
Yes, with good achievements: turnover of
80 Mio euro, 80 countries involved and
more than 3.000 people (including about
400 in Italy), where still the Family is involved
in first line, leading the way in Italy and in
the several subsidiaries around the Globe.
“We look for a holistic approach where the
professionals and the consumers may find all
their needs in terms of beauty, health and
From left to right: Lucio Fusaro,
Chiara Fusaro and Francesco Ioppolo.
ABOUT US
Company Name:
G.V.F. GIVIEFFE Spa
Company Address:
Via Giovanni Falcone, 8
20080 Vernate (MI) - Italy
Phone: +390290093743
Email: info@itelyhairfashion.it
Website:
www.itelyhairfashion.com
Founded in:
1987
Founder and President:
Mr Lucio Fusaro
Marketing Manager:
Ms Chiara Fusaro
International Business Manager:
Mr Francesco Ioppolo
Main Brands:
Itely Hairfashion
Number of employees:
3.000

wellbeing” – says Chiara Fusaro, shareholder
and Marketing Manager of ITELY HAIRFASHION
– “our uniqueness stand exactly in this. Our
group is a pioneer in developing a 360° approach
to Beauty”. “Thanks to the synergies in our
productions we may offer hair care and color,
skincare and food supplements at the same
time, becoming the first and only “one-stop
partner” for any project in Beauty and Wellbeing,
obviously all MADE IN ITALY” says Francesco
Ioppolo, International business manager.
INNOVATION AND EDUCATION
ITELY HAIRFASHION is the family of products
dedicated to the professional hair coloring and
REASONS WHY
More than 35 years in the beauty
business
Strong commitment in training
and education
Constant innovation and
development
Multi-sector specialization
Customizable cooperation
Strong international network
Certified quality and customer
service

ITELY HAIRFASHION
all technical services. Within its range all
professional stylists are able to find solutions
and inspirations for their work. The company,
besides a continue research of new formulations
and a constant upgrade of its operations, offers
a consistent support in marketing and education
to its customers and partners all around the
World with its internal staff and a well-developed
network of trainers. “Easy to use and easy to
sell” – says Lucio Fusaro – “this was the first
statement we used when we landed in the
United States, back in the 80’s. Today we also
proudly say easy to import, thanks to our ISO
certifications (ISO 9001 and 22716) that offer
an additional guarantee of service and safety”.
STAR
PRODUCTS
Aquarely
L’innovativa formula di
Aquarely garantisce:
• 100% di copertura dei
capelli bianchi
• Fino a 4 toni di
schiaritura
• Vegan formula e
Vegan packaging
• Lunga durata del
colore
• Luminosità e
brillantezza dei capelli
grazie all’&-Plex Bond
Repair
• Rispetto e protezione
della cute
• Esperienza
multisensioriale
nell’applicazione
• Texture cremosa e
profumata
coverage (even the most
refractory ones) are
guaranteed and tested
thanks to the
Mediterranean blend
and the patented &-plex
Bond Repair. Mix 1:1
Colorly Optimus
Permanent hair color
cream, with reduced
ammonia content in
a 60 ml tube.
Color adhesion,
longevity, flawless
results, gray hair
Iconic Blonde
Extra performance hair
decolorizer. Innovative,
ultra-performance
decolorizer enriched
with the exclusive &-Plex
Bond Repair, which
eliminates yellow
residue when lightening.
Ideal for lightening
techniques using foil
or thermal strips to
achieve higher lightening
results of up to 9
shades. ICONIC
BLONDE is a compact,
microgranular,
decolorant powder.
Does not swell and is
easy to mix and apply.

MAXXELLE
A NATURAL AND ORGANIC
HAIR CARE COMPANY
MAXXelle is a natural and organic hair care
company that has been operating in Italy for
over 60 years. The company aims to provide
high-quality and sustainable products that
respect human health and the environment.
The company has obtained the COSMOS
ORGANIC certification, uses green energy and
Industry 4.0 technology, collaborates with a
local university, and distributes its products
globally. The company also offers training
courses and workshops for its customers and
professionals through its In-House Academy.
MISSION & VISION
MAXXelle is a third-generation Italian family
company with over 60 years of experience
and know-how in the professional hair care
industry. The company has established itself
in the sector by focusing on sustainable
production that respects both human health
and the environment. MAXXelle’s mission is
to preserve the wellbeing of hair, developing
non-aggressive and natural professional hair
care products with the highest performance.
MAXXelle products are 100% Made in Italy and
are based on the concept of Natural Hair Care
Attitude, the company motto that describes
the constant goal of providing the consumer
with a highly performing and natural product.
SUSTAINABILITY
One of the company's vocations is
sustainability, with green production processes
that have zero environmental impact. In
respect of the Planet and Nature, MAXXelle
is committed to minimizing the environmental
impact by reducing CO2 emissions in all its
actions: from the use of renewable energy
in all production phases, thanks to the
photovoltaic system it is equipped with, to
ABOUT US
Company Name:
MAXXelle
Company Address:
via Emilio Betti, 2
62020 Belforte del
Chienti (MC) - Italy
Phone +39 0733904373
E-mail: info@maxxelle.com
Website:
www.maxxelle.com
Founded in:
1960
Founder and CEO President:
Mr. Massimo Feliziani
Regulatory Manager:
Mrs. Francesca Feliziani
Manager Export Dept:
Dr. Jessica Bosco
Main brands:
Think Color Cream
Ammonia Free, Colora
Ultra Color Low Ammonia,
Eye Candy Bleaching Butter,
Eye Candy Pigmented
Bleaching Butter, NL_Northern
Lights, Forma, Galenica,
Biotherapy, Cura Riattiva,
Biorganic, Miracle

the choice of a 100% recycled and recyclable
certified packaging for all its products.
COSMOS ORGANIC
Since 2022, the company has been using
the COSMOS ORGANIC certification issued by
ICEA. This finally certifies the key corporate
principles such as the preservation of
human health and the environment, respect
for biodiversity and the use of ingredients
of natural origin and raw materials from
organic agriculture in its formulations. This
internationally recognised certification
demonstrates MAXXelle’s commitment to
guaranteeing natural and organic cosmetics
made with 4.0 production and with the highest
environmental sustainability practices to
consumers. All raw materials, facilities and
manufacturing processes meet the COSMOS
ORGANIC certification standard and comply
with the requirements to be considered
natural and environmentally sustainable
cosmetics.
UNIVERSITY RESEARCH
MAXXelle boasts a long and meticulous
research of innovative formulas aimed at
developing increasingly performing products
and ensuring the high-quality standards that
distinguish the Made in Italy. The company has
a framework agreement with the University
of Camerino - UNICAM, a local University
of Pharmacology and Cosmetology with
which it promotes and develops Research &
Development activities.
INDUSTRY 4.0
Research, innovation and quality are the three
pillars that guide every phase of production at
MAXXelle. Its production division has a wide
range of hi-tech tools and machinery connected
to a 4.0 Quality Control System, which allows
to monitor and record every process of
the production cycle: from the selection of
ingredients to the finished product.
REASONS WHY
Sustainable production &
packaging
Cosmos Organic ICEA
Certification
Vegan & Cruelty free
formulas
University R&D and
Innovation
100% MADE IN ITALY
Production
Industry 4.0 and Smart
Manufacturing
International presence
60 years of Experience &
Know-how
INTERNATIONAL APPROACH
The company has a strong international and
multicultural orientation that is reflected in the
development of new products suitable for the
needs and peculiarities of populations around
the world. After establishing itself on the
national territory with an effective distribution
network that operates through direct agents
and exclusive distributors, MAXXelle has also
opened up to foreign markets, reaching today
more than 27 countries in the world.
IN-HOUSE ACADEMY
Our In-House Academy offers training courses
for optimal use of all MAXXelle products
and workshops dedicated to current trends,
aimed at both technical and commercial
professionals; valuable opportunities to
create a collaborative climate that fosters the
development of a network of skills inspired by
the MAXXelle philosophy. Our technical rooms
and our staff are at the disposal of customers
for on-going improvement.

MAXXELLE
STAR
PRODUCTS
THINK Coloring Cream
Ammonia Free
THINK Ammonia Free
is the color that gives
you natural beauty and
well-being of your hair.
THINK covers 100% of
grey hair in the most
natural way possible:
it is an Ammonia, PPD,
Resorcinol, Paraben
and odor-free coloring
cream. Like all MAXXelle
color lines, it does not
require the addition
of a natural base, the
fantasy highlights, used
pure, ensure perfect
coverage. In addition
to an excellent coloring
result, the treatment
gives protection,
hydration and shine to
the hair thanks to its
formula with Baobab
Leaf Extract, Argan Oil,
Shea, Grapeseed Oil
and Lemon Extract.
contribution to
medicine. Nature, which
has always been a
source of inspiration
for MAXXelle, finds its
highest expression
in this professional
hair care collection
COSMOS ORGANIC
certified. This
certification guarantees
finished products
and raw materials for
cosmetic production
formulated with the use
of organic elements
and substances of
natural origin. Galenica
is the result of years
of R&D that have
resulted in 8 items
with professional
performance superior
to that of synthetic
products. All
formulations, certified
and vegan, contain
100% ingredients of
EYE CANDY
PIGMENTED Bleaching
Butter
Eye_Candy Pigmented
is the pigmented
bleaching butter with
low ammonia content
that represents a
new colouring system
(bleaching and
colouring in a single
step). Its formulation
is able to guarantee
high lightening and
colouring results at
the same time, without
attacking or damaging
the hair structure with
a gentle action on the
scalp. It is available
on the market in
9 different shades
that can be mixed to
obtain a customised
colour. Three actions
in a single product:
lightening pickling
action for dyed hair and
GALENICA Organic &
Natural Experience
From a careful research
into pharmaceutically
active substances
and their therapeutic
properties comes
Galenica, a line named
after Claudius Galen,
a Greek physician of
Imperial Rome famous
for his fundamental
natural origin and are
free of petrochemical
ones. The collection
is free of SLS, SLES,
Sulphates, Petrolatum,
Silicones, Parabens,
Behentrimonium
Chloride and Fragrance
Allergens.
bleaching action for
natural hair; pigmenting
action due to the
insertion of the new
pigments inside the
hair; reconstructive
action that helps keep
the hair structure
compact during the
bleaching process
and the subsequent
colouring phase.

A unique line of hair products is born from careful research on active pharmaceutical substances
and their therapeutic properties.
galenica
B O TANIC A L E XPERI E N C E
/ga·lè·ni·co/
100%
C OSMOS OR GANIC AND
N AT U R A L P R ODUCTS
MAXXelle today boasts a very long and
meticulous research into the formulation of
natural products. With the COSMOS
ORGANIC accredited certification,
is the first line of professional products that
positions its formulas at an even higher level
of performance than synthetic products.
• W ELLN E SS VIBES •
NATURAL HAIR CARE ATTITUDE
www.maxxelle.com | follow us Facebook and Instagram

MEORO
BEAUTY & WELLNESS
A NEW LUXURY HAIRCARE
BRAND MADE IN ITALY
COMPANY PRESENTATION
Meoro was born in 2019, in Milan, in the heart
of the Fashion District. A new luxury haircare
brand Made in Italy that in a short time
becomes a reality with international customers
with a wide variety of distribution channels. A
collection of products that take care of 360°
the well-being and needs of our customers.
Meoro wants to become a reference point for
the well-being of the person.
Meoro is research for an innovative and unique
product devoted to the beauty and health of
your hair. Efficient and essential with certified
results. Meoro’s identity is inspired by the
simplicity of the brand, essential and neutral
colors that recall nature and commitment to
the ecosustainability of the company. This is
why Meoro wants a relationship of trust with
the customer supported by knowledge and
experience.
OUR PHILOSOPHY
Beauty is unique, and linked to well-being.
When we make ourselves the center of our
attention and take care of our wellness we
feel confident and happier.
Beauty&Wellness is a collection that
encourages everyone in releasing the best
ABOUT US
Company Name:
Meoro Beauty & Wellness
Gam Cosmetics srl
Company Address:
Corso Venezia, 8 – Milan Italy
Email: info@gamcosmetics.eu
Website:
www.meoro.com
Founded in:
2019
Number of employees:
7
Manager:
Mr Andrea Carlo Pampuri CEO
Ms Arianna Cuocci, marketing & Communication
Manager
Main Brands:
Hair&Wellness, Color&Wellness, Scalp&Wellness
Main Export Destinations:
Poland, France, U.S.A., Canada, Saudi Arabia,
Qatar, U.A.E., Switzerland, Australia, Czech
Republic, Turkey, UK
Mr Andrea Carlo Pampuri
CEO
Ms Arianna Cuocci, marketing
& Communication Manager

REASONS WHY
100% Made in Italy
Planet Friendly & Ecosustainable
360° Haircare Wellness
version of self through an immersive ritual. A
collection born to make everybody feel good
and take care of every aspect of haircare,
three essential lines dedicated to wellness:
• Hair&Wellness
Cream products dedicated to the
reconstruction of the hair, lengths and
styling customized according to needs.
Dedicated to all types of hair, choosing the
styling product that comes close to the
characteristics of the customer, in three
simple steps:
Cleansing&Treatment
Styling
Finish
• Color&Wellness
Colouring products in powder 100% Natural,
Vegan, Eco-sustainable, 98% Biodegradable
and Planet Friendly
An ambitious project, the dyeing herbs
have a strong treating component that give
strength and softness to the hair in addition
to coloring. The result of Color&Wellness
powder is a natural color, with the duration
of a chemical color. This natural way of
coloring is a 2 in 1: Treatment and Coloring.
• Scalp&Wellness (coming soon)
Healing products dedicated to the wellbeing
of the scalp and providing anti-hair
loss treatment in three simple steps
Pretreatment (Cleans deeply and prepares
the scalp for the treatment)
Shampoo (Prevent weakening of the hair
and subsequent fall)
Lotion (Tones the scalp with an intense
sanitizing and stimulating effect)

MEORO BEAUTY & WELLNESS
STAR
PRODUCTS
Sealing & Elightening Oil
No rinsing oil with
nourishing, restructuring
and laminating-protective
action. It is enriched
with active ingredients
with high affinity with
the hair that exert an
emollient, restorative
and polishing action. Its
long-lasting conditioning
and laminating action,
protects the hair from
humidity. Helps to
redefine the tips and
smooth the cuticles.
Hair & Wellness
Treatment Professional
Kit
Professional treatment
for restructuring and wellbeing
of the hair able
to adapt dynamically
according to needs.
Deep restructuring for
particularly damaged
or dull hair due to
chemical treatments,
and strengthening for
the maintenance of
bright and healthy hair.
Formulated with specific
thermolabile vitamins
and natural oils with a
highly nourishing and
regenerating action that
exert their best cold
performance.
Colorture
The dyeing herbs, in
addition to having
incredible beneficial
effects on the skin, can
aggregate to natural
keratin of the hair and
keratin chemically
modified, depositing
color. The selected
powder shall be mixed
with water. The result in
color and durability is like
the one of a chemical
coloring. 100% Natural,
Vegan, Eco-sustainable,
98% Biodegradable and
Planet Friendly.

MYOSOTIS
NATURE FAVOURS
YOUR BEAUTY
Myosotis Srl was founded in 1998, borning
from the previous experience of more than 30
years in the trichological field of the Mattiello’s
family. Their constant attention to nature
brings them to launch the brand Orising,
hair curative line with natural phytoextracts,
essential oils and many other biological
components.
Today, Myosotis presents Orising NaturHarmony:
natural treatments for scalp and lengths
problems, vegan ok, 100% recycled packaging,
up to 98% of natural active ingredients,
made in Italy.
Since the very beginning Orising obtains a
great success and spreads rapidly, first in
Europe, then in the Middle East, Ukraine,
Russia, Asia, USA.
Since the very beginning, Orising obtains a
great success and spreads rapidly, first in
Europe and immediately after in the Middle
East, Russia, Eastern-Central Europe; recently
also in the USA and Canada.
The constant research of innovative products
brings the brand always at the forefront for
quality and specialty of its products.
Today, Orising is considered a landmark on
the market.
As a company, we strongly believe in mutual
trust and in working together with our partners
to reach tangible, mutually beneficial objectives.
Above Maria
Grazia Zanini and
Mario Mattiello.
ABOUT US
Company Name:
Myosotis SRL
Company Address:
Via XX Settembre, 9
37129 Verona (VR) - Italy
Tel. +39 045502641
Email: orising@orising.it
Website:
www.orising.it
Founded in:
1998
CEO:
Ms. Maria Grazia Zanini
General Manager:
Mr. Mario Mattiello
Main Brands:
Orising, Orising Skin Care
Main Export Destinations:
Europe, Russia, Ukraine, South
America, Usa, Singapore, Middle East
STAR
PRODUCTS
Orising Naturharmony
Natural benefit for the
scalp
2023 EXHIBITIONS - COME AND VISIT US:
Cosmoprof Bologna | 16th – 20th March 2023
Central Asia Beauty Expo | Almaty
24th – 26th May 2023
Cosmoprof North America | Las Vegas
11th – 13th July 2023
Beauty Istanbul | 27th – 29th September 2023
Beauty World Middle East | Dubai |
30th October – 1st November 2023
Cosmoprof Asia | Hong Kong |
15th – 17th November 2023

MYOSOTIS
A GOLDEN
DREAM
In 2016, after various requests of our best
clients, we launched a special collection
for the skin, addressed to high-end clients,
Orising Skin Care. This luxury line contains the
newest generation ingredients of high quality,
natural phytoextracts and many biological
components, the main characteristic of the
brand Orising.
Orising Skin Care helps our skin contrasting
the signs of aging and maintaining a luminous,
young, and moisturized skin. The line is gaining
great success thanks also to the unique and
refined packaging, other than the evident
attention to details, essential in the launch
of each new product. 24K Gold products
complete the brand of excellence in efficacy
of results, other than surely being a reason of
interest and attention of the best distributors.
Orising Skin Care is sold with all the marketing
materials needed for the promotion of the line
to all the best distributors. The quality ‘Made
in Italy’ is a guarantee of efficacy, that together
with the unique packaging pledge a great
success of the line. In addition, for company
policy, the products and Cruelty Free.
REASONS WHY
100% Made in Italy
High Quality Products
Strong Focus on Natural
Ingredients
30 Years’ Experience
COMPANY GEOGRAPHIC BUSINESS
According to company statements,
the currently developed business geographic
areas are: Europe, Russia, Ukraine, Usa,
Canada, Singapore, Middle East
NEW DISTRIBUTION TARGETS
According to the company’s statements,
the brand’s distribution strategy could
consider new opportunities in countries
such as: Asia, Australia, Western Europe,
Latin America.
STAR PRODUCTS
My Golden Secret Gold Cream and Gold Mask, Gold
Water Tonic, Framboise Water Tonic, Like a Dream
with Gold 24K

NEVITALY
NATURE, ETHICS
AND VISION
OUR HISTORY
The brand NEVITALY was launched in 2013 by
the laboratories of Biocosm’ethics; with over
40 years of experience in the field of reaserch
and innovation and passion for everything that
is plant derived, Nev.Lab has created a brand
that encapsulates the main values around
beauty, care, scalp-wellness through the use
of selected essential oils and skin inspired
technologies. As the topic of scalp care and
scalp wellness has become a mainstream
behaviour among all generations, Nevitaly
wants to answer to the market need and
provide a brand new range of products that
starting from the roots cleanse, purify, restore
and rebalance the scalp.
OUR PHILOSOPHY
Taking tradition to modern days by using all
ingredients that Mother Earth has to offer in
a new sustainable way. Thanks to the longterm
knowledge and expertise in the use of
essential oils, we are able to formulate and
develop high performance products to improve
the well-being of scalp and hair. Thanks to the
long-term knowledge and expertise in the use
ABOUT US
Company Name:
BIOCOSM’ETHICS
(Brand NEVITALY)
Company Address:
Viale Alcide De Gasperi, 16
36050 Cartigliano (VI) - Italy
Website:
new.nevitaly.it
Founded in:
2013
Business Manager/Export Manager:
Nicoletta Peruzzo
Main Export Destinations:
Germany, Poland, Hungary, Serbia, Austria,
Spain, Ucrain
Number of employees:
43

of essential oils, we are able to formulate
and develop high performance products to
improve the well-being of scalp and hair. With
an array of over 1,500 different ingredients,
our R&D and Laboratories strive every day
for innovative formulation that enhance the
efficacy of our products.
WE BELIEVE
We believe that science can bring people
back into contact with the true essence of
nature- We believe that the care of scalp and
hair, through beauty rituals to be carried out
at home and in the salon, contribute to the
well-being of body and mind- We believe in
the contribution of professionals experience
to identify the most suitable beauty and
wellness path for our end consumers
REASONS WHY
NATURALITY
RITUALS
TRANSPARENCY
EFFORTLESS BEAUTY
THE STRATEGY DEVELOPED FOR THE
SALONS
• Providing the tools and knowledge
necessary for the salon to become the
testimonial of the brand through adequate
services and consultancy
• Providing all required materials,
merchandising and salon tools to create
dedicated areas for customer consultation
and retail to increase salon business
• Providing adequate education programme
(seminars, webinars and in-salon) to
increase the professional’s knowledge.

NEVITALY
OUR VISION YOUR VALUE
We offer professionales effortless beauty in
a conscious and respectful way.
Beautiful planet needs clean beauty:
• SEE the future with new eyes
• RESPECT the evironment around us
• LOVE beauty in all its form.
STAR
PRODUCTS
OILISTHIC
To achieve a 360° wellbeing
we want to offer
3 linea of products that,
thank to essential oils,
treat scalp and hair
directly to their source,
the roots. Furthermore
1 line of products with
biotechnological active
ingredients designed
to prepare the scalp
for subsequent specific
treatments and to be
combined with the
products of the other
lines according to your
needs.
with a specific action,
expertly created by
our laboratory to act
effectively on the
anomaly.
New SUPERACTIVE
SCALP LOTION​
Intensive treatment
for the scalp.Ideal for
counteracting intensive
hair loss.​
Helps strengthen the
hair bulb’s anchoring
system​. Perfect synergy
of essential oils for
maximum effectiveness​.
Hero products:
Scalp Awake
Awake your scalp,
Regenerate your hair:
Scalp Awake line has
been formulated to
counteract thinning
and reinvigorate the
hair fiber. Each product
is designed to restore
energy to the scalp.
Inner Energy Technology
is a blend of carefully
selected precious oils

In nature we have seen everything.
We saw a companion, for those who
dedicate themselves to their beauty
every day by looking in the mirror.
We have seen a promise, forthose
who propose a sustainable product
in the salon: from the formula, to the
components, to the container.
We saw a possibility: to combine sweetness
and effectiveness, self-care and respect fot
the environment. Because the secret is to
see beauty where others see only reality.
www.nevitaly.com

OZONO
HEALTH&BEAUTY
A NATURAL AND BIOSTIMULANT
SKIN CARE
OUR PHILOSOPHY
The new concept for a natural and
biostimulant skincare is born.
OZONO Health & Beauty cosmeceutical line
represents an absolutely innovative and
technological method for daily skin care,
combining the best formulations of high
cosmetics with the properties of ozonated oil,
obtained according to an exclusive patent that
allows its stabilization. The use of products
containing ozonated oil in dermo-cosmetics
considerably prevents cellular aging,
creating an antioxidant action, removing skin
imperfections, moisturizing and protecting
the skin from external agents and making it
luminous and pleasantly velvety.
OUR HISTORY
Our company was founded in 2013 by Franca
Rosso on the initiative of a group of Italian
entrepreneurs, joined by researchers and
scientists with over thirty years' experience
in bio-chemistry, and specifically in the field
of ozone therapy.
The innovative product line OZONO Health
ABOUT US
Company Name:
OZONO Health&Beauty
Limited Liability Company
Company Address:
Via Pianosa, 3
57037 Portoferraio (LI) Isola d'Elba
Italy
Tel. +39 0565 915954
Email: inf@ozono-hb.it
Website:
www.ozono-hb.it
Founded in:
2013
Number of employees:
15
CEO:
Franca Rosso
Export Manager:
Gaetano Taverna, Lamberto Ferrini
Main brands:
Ozono Health & Beauty
Main Export Destinations:
European countries, Central America,
Kuwait, Oman, Emirates, Russia
Above: Franca Rosso, Gaetano Taverna and Lamberto Ferrini.

& Beauty, which uses the best ingredients
and formulations of high quality cosmetics
associated with the oxygenating properties
of ozonated oil, are the new frontier for the
health and wellbeing of the epidermis.
All our products are strictly "Made in Italy",
according to the highest standards of
generations of craftmanship. The combination
of the innovative features of ozonated oil and
the traditions of high cosmetics containing
the secrets and techniques of decades of
experience, have given rise to a successful
line of products.
Our goal is to raise awareness and
appreciation of OZONO Health & Beauty
products around the world, thus helping to
spread "The Philosophy of Wellness" and
the prestige of Made in Italy. In this crucial
times for our environment we're also working
on swiftly convert our line in a green key
eliminating any less eco-friendly ingredient
or chemical. Our innovative products were
also recently awarded among the top three
company in the Innovation Award during the
last MCB in Paris 2022.
The company together with the line itself is
improving visibly year after year and even day
by day, improving formulas and developing
contacts worldwide.
REASONS WHY
Innovative product
formulation with and
exclusive patent
Innovative technology that
captures our main ingredient,
ozone, making us able to use
it for our products
High quality products made
by fine craftmanship and the
newest technologies.

OZONO HEALTH&BEAUTY
OUR SECRET
The ozonized oil that is obtained with this
long process is rich in peroxides, obtained
through an exclusive patent and it is used in
every product in both the professional and
the home care line The active ingredient is
contained in the complete range of products
in the opportune percentages and is released
on the skin in the form of azonide, the
derivatives of ozone; with a small massage,
these penetrate the epidermis and reach the
microcirculation, reactivating the circulation
The active ingredients therefore reach the
dermis helping the cellular turnover and
giving skin a more radiant appearance, they
help to reduce fine lines and eliminate the
imperfections of the skin's tissue.
STAR
PRODUCTS
PULCHERRIMA
RESTRUCTURING ANTI
AGE CREAM
It is a cream with an
exclusive formula,
particularly rich in
regenerating and
restructuring substances
for the epidermis.
FITOCREMA
MOISTURIZING FACE
CREAM
Moisturizing, revitalizing
and emollient cream
based on vegetable
raw materials, quickly
absorbed, with a light
texture and with a
pleasant sensation on
the skin.
FILLER GEL FACE AND
NECK
Highly technological
3D gel, in which
the combination of
ozonated oil with two
types of hyaluronic acid
provides an immediate
filling and biorevitalizing
filler effect on the
epidermis.
EYES SERUM EYE
CONTOUR
Eye contour serum
contains active
ingredients that reduce
the signs of fatigue,
leaving the skin more
luminous and relaxed.

PHILIP
MARTIN’S
ORGANIC INGREDIENTS AND
GREEN CHEMISTRY
Philip Martin's, an Italian Professional Hair
Care and Skin Care company founded in 2010
at Altavilla Vicentina, Vicenza.
Known as the city of the architect Andrea
Palladio, Vicenza has distinguished itself
worldwide for its Italian excellence thanks to
the presence of luxury, design and fashion
brands.
The soul of a country encapsulated in a system
recalling products, relationships, knowhow
and expertise. Philip Martin’s has created
its own system which involves the capable
hands of hairdressers and beauticians and
the mindsets of their customers in a unique
sensorial experience. Organic ingredients,
mixed with Green chemistry, inebriate the
senses and enhance the well-being feeling.
The Academy guides professionals on a
revolutionary journey, transforming skills
into expertise. This Concept creates the
environment and uniqueness for an alternative
approach that enhances customer loyalty.
ABOUT US
Company Name:
Philip Martin’s
Company Address:
via Brenta, 34
36077 Altavilla Vicentina (VI) - Italy
Website:
www.philipmartins.it
IG: @philipmartins.it
FB: Philip Martin’s
Linkedin: Philip Martin’s Official
E-mail: paolapiccolo@philipmartins.it
Phone: +39 0444 370833
Founded in:
2010
Number of employees:
22
Trading Marketing Manager:
Paola Piccolo
Skin Care sales Manager:
Greta Carolo
Technical Skin Care Manager:
Ornella Mellone
Main Brands:
Philip Martin’s

MADE IN ITALY
“Made of Italy” expresses the brand choice
of producing in Italy with raw materials and
high quality standards obtained in Italy and
sold all over the world. The Philip Martin's
brand logo represents the union of two hands
intersecting and enclosing together as in a
metaphor of working together, sharing and
collaborating with a vision towards the future.
Philip Martin’s, a complete system consisting of:
• PRODUCTS Hair Care Line & Skin Care Line
• ACCESSORIES Philip Martin’s Essential
Accessories
• TOMMY’S ACADEMY Hairdresser Courses
& Beautician Courses
• SALES SYSTEM Become a wellness and
beauty dealer
• CASA PHILIP MARTIN’S Dedicated retail
system
FIVE ELEMENTS
LUXURY: A pleasant moment, the harmony of
body and soul, the joy of looking at oneself
in the mirror. Philip Martin's brings luxury,
intrinsic to each one of us thanks to sublime
blends.
SENSORIALITY: The well-being offered by
Philip Martin's is a journey in which aesthetic
taste, fragrance, and sensations make the
customer dream and experience unique
moments. The resulting pleasure is the soul
of the brand's creations.
BIO-ORGANIC: A balance obtained between
nature and science with innovative, patented
and certified plant complexes.Natural and
functional active ingredients which enhance
the product performance. The results are
effectiveness and special care for clients,
employees and the environment.
EXCLUSIVITY: The system includes evolution,
growth, competence and skills in engaging
with a strong personality. The training,
consultancy, philosophy and concept are
designed to make each path unique and
exclusive for those who share Philip Martin’s
philosophy.
REASONS WHY
ACCESSIBLE LUXURY
SENSORIALITY
BIO-ORGANIC
EXCLUSIVITY
RETAIL

PHILIP MARTIN’S
RETAIL - THE FUTURE OF THE PROFESSIONAL
Casa Philip Martin's has been created to give
hairdressers and beauticians the possibility
of having a brand alongside which can help
them under all the aspects of their profession,
retail, communication, and consultancy.
Today, Casa Philip Martin's is not just a hub
but an entire system that allows you to share
the philosophy of the brand dedicated to the
end customer.
LINE FOR BEAUTICIANS
FACE Cleansers, Serums, Tonics, Exfoliators,
Masks and Creams.
Designed to purify, moisturize and illuminate
the skin of the face for a natural, and radiant
result.
BODY Cleansers, Fluids, Tonics, Muds,
Exfoliators, Creams, Butters and Oils.
The Philip Martin's body line offers a solution
for every need ranging from daily cleansing
and hydration to solving specific skin
blemishes. The products are formulated and
designed to cuddle the skin in a delicate but
effective manner.
TECHNOLOGY Microdermoabrasion, Ionozone
e Thermophoresis.
TMX6, the thermal generation system
which can be applied thanks to handpieces,
designed and created to facilitate the
absorption of Philip Martin's products, making
skin smoother, more radiant and elastic from
the very first treatment.
PERSONAL CARE A Personal Care at 360°
Philip Martin's is dedicated to the total wellbeing
of each person thanks to products created
for the body and mind care. A wellness ritual
designed for self-pampering and relaxation.
STAR PRODUCTS
Anti-Aging Face Cream
A particularly effective
cream to counteract
the signs of ageing on
the skin. Immediate
performance obtained
thanks to a unique
cream formulation that
has both filling, antiaging
and lifting effects.
Hyaluronic acid, peptides
in cosmetic drones and
growth factors make
this emulsion unique
in restoring skin tone.
Extraordinary lifting and
anti-aging properties for
a smooth, well-groomed
and luminous skin.
Objective, active, synergistic.
The combination of
growth factors and the
principles contained in
the revolutionary cream
plump, revitalise and give
a lifting effect to the skin.
Thanks to the effective
release of the active
ingredients on the target
cells, the skin regains
tone, elasticity and
hydration. The newfound
youth of the skin.
Lip Contour Mask
Volumising & Antipollution
Ideal mask for
moisturising and
protecting the lips. Its
formulation is composed
of active ingredients
including a mix of three
Hyaluronic Acids, with
low, medium and high
molecular weight, to
nourish and moisturise
in depth. The innovative
anti-pollution complex,
extracted from the
seaweed Undaria
Pinnatifida, brightens
and strengthens the
lips natural defence,
Cornflower Water has
a soothing action, and
organic Rosehip extract
counteracts skin ageing.
Body cleansing butter
Body cleansing butter for
home and professional
use. Ensures perfect
smoothness for a
pleasant and prolonged
massage. It leaves the
skin clean, supple and
silky to the touch without
any greasy residue. It
is ideal to help absorb
professional products for
treatments aimed at
improving skin blemishes.
It can be used to spread
with a light massage and
then rinsed in the shower
with plenty of water.

SKIN CARE
www.philipmartins.it

PIDIELLE
EXALT THE BEAUTY
OF EVERY INDIVIDUAL
Pidielle S.p.A is an international company based
in Milan, drawing on its founder’s talent and
experience in the field of professional
cosmetics. A modern business, is always on
the cutting edge, to ensure innovative hair care
solutions. Pidielle S.p.A. is committed to
ensuring the highest possible levels of safety
while reducing impact on the environment
through carefully selecting its suppliers of
ingredients, packaging and components. For
more than 50 years we have worked with
professional hairdressers from all over the
world to help them deliver uniqueness to their
clients. This translates into a profound
understanding of color and the professional
sector, as a guarantee of the quality and
service that our company is able to provide.
Our approach matches high performing Made
in Italy products with concrete business
development projects for our partners through
support, collaboration, inspiration, international
education and bespoke services.
INDEPENDENT HAIR BEAUTY LAB
Pidielle puts individuality and uniqueness at its
core, offering products, services and interactive
education to support the hairdresser’s business.
Our objective is to empower stylists and colorists
all over the world with expert knowledge and
know-how, so they can focus on creativity and
offer a truly personalised service to the client in
the chair. Pidielle boasts an internal laboratory
in which our products are formulated and
developed, as well as proprietary manufacturing
units. As certified manufacturers and color
experts since 1970, our production principles
are founded on a continuous quality and control
system, which has always distinguished the
brand. A company with a conscience, devoted to
reducing social injustice and helping shape a
better future. Since 2010 we have been working
with COOPI an independent, secular humanitarian
organization committed to the development of
women and local communities. After the project
in Sierra Leone, teaching local women how to
ABOUT US
Company Name:
Pidielle S.p.A
Company Address:
Via Bergamina, 7
20014 Nerviano
Milan - Italy
Tel. +39 0331 580166
Email: elgon@
elgoncosmetic.it
Website:
www.elgoncosmetic.com
www.ibicosmetics.it
www.moodme.it
Founded in:
1970
CEO:
Ms. Serena Caimano
Main Brands:
Elgon, IMAGEA,
Mood, Link-D, IBI

REASONS WHY
cultivate their own farming business, Elgon
has supported the project WATER FOR LIFE,
WATER FOR PEOPLE in Ethiopia, and has
already identified new further projects to be
involved in over the coming years.
MARKET INTEREST
Distributed in 91 countries, Pidielle is looking to
expand its family. We are looking for distributors
with a solid experience in the cosmetic industry,
who hold a structured and widespread
commercial network in their territory. If you, just
like us, strive for increased sales development
and believe in providing excellent education
programs, please get in touch.
BRANDS
Elgon the premium and international brand of
hair cosmetics that has been supporting the
passion and creativity of hairstylists around the
world. It offers inspiration and innovation with
Italian-made quality products and personalised
professional services. The brand’s mission is to
accompany its partners as they grow, offering
tailor-made training experiences and valuing the
uniqueness of each individual: professionals and
customers alike. Mood is a simple and functional
range of products to kick-start any beauty
program. A dynamic and alternative approach to
professional products for the treatment, styling
and hair color, expressed in high-impact
packaging. Mood provides quality through
advanced formulas that are 100% made in Italy.
100% made in Italy
Worldwide presence
Strong focus on R&D and
Innovation
Halal and eco-friendly product line
Highly engaged in CSR activities
International education program
ISO 9001 certification to ensure
first-class products
GMP certification
Our goal: to offer top-quality
professional products and services
Our mission: to make a
personalized and premium quality
professional hairdressing service
available to everyone
IBI is an independent Italian project born within
the group, specializing in the design and
production of innovative and sustainable hair
cosmetics. Specific expertise lies in the ability to
create customized formulas based on customer
needs and perfectly adhering to the identity of
their brand. Maximum sustainability and respect
for the planet at the heart of everything IBI does.
BIO-TECHNOLOGIES
With the term ‘bio-technology’, we mean the
study and industrial application of processes
such as fermentation, enzymatic action,
liposomes and cell cultures - all processes
occurring in nature - which allow for the
production of highly performing cosmetic
ingredients with a high index of naturalness.
A dynamic and flexible use of products derived
from bio-technologies allows for the
development of innovative products and offers
the opportunity to customise the end product,
with a focus on sustainability. This is why
Pidielle will include bio-technological ingredients
in all of its new launches.

ELGON
STAR
PRODUCTS
ESSENTIALS
New amazing six lines of
essential products designed
to give, in the salon and
at home, a professional,
effective and safe response
to the most common hair
needs.
• YES SHINE: visibly shiny
hair for an incomparable
brilliance.
SPARKLE SHAMPOO, EXTRA
GLOW MASK, CRYSTAL
WATER.
Focus on: YES SHINE
CRYSTAL WATER. Liquid
conditioner with instant
brightening action.
• YES SMOOTH: Visibly silky
hair, surprisingly disciplined
and shiny.
SUPER CONTROL SHAMPOO,
SO SLEEK CONDITIONER,
LISS FOREVER MASK,
MAGIC COAT SPRAY.
Focus on: MAGIC COAT
SPRAY. Ultralight protective
spray with anti-frizz action,
even in humid conditions.
• YES HYDRA: visibly and
deeply hydrated hair, for an
extraordinarily healthy, soft
look that is full of vitality.
HYDRA BEAUTY SHAMPOO,
HYDRA BEAUTY CONDITIONER.
• YES NOURISH: visibly
nourished, extraordinarily
soft and full hair
POWER SOURCE SHAMPOO,
HYPER NUTRI MASK,
WONDER NUTRI OIL,
MIRACLE DAY&NIGHT
SERUM.
Focus on: WONDER NUTRI OIL.
A treasure chest of wonder
for the hair, a wonderful
deep-acting nourishing oil for
all dry hair types.
MIRACLE DAY&NIGHT
SERUM. A miracle of
versatility for hair: a beauty
cuddle for the day, a
nourishment booster for the
night.
• YES DAILY: Visibly healthy
hair full of vitality, super
light and shiny. Ideal for a
frequent use.
EVERYDAY SHAMPOO, DAY-
BY-DAY HYDRA MIST, NO
STRESS DRY SHAMPOO.
• YES CURLS: Elastic,
hydrated, soft and shiny
curly hair. Absolutely perfect.
+53% of elasticity.
HYDRA SHAMPOO, GENTLE
SHAMPOO, HYDRA MASK,
NUTRI MASK, MEMORY
CREAM, HYDRA SPRAY.
Focus on: MEMORY CREAM.
Unbelievable elasticising
cream with memory effect.
LUMINUANCE
Permanent hair coloring
oil. For ultra radiant, multidimensional
color results.
+25% BRILLIANCE ON HAIR.
50 shades. Mix ratio 1:1.
The formula:
• 1,2% Biotech Verbascum
Extract 1,2%: a functional
quantity that guarantees
bright, lustrous, radiant hair.
• 0,15% Vitamin C: for
soft,shiny hair and an
antioxidant effect.
• Ammonia free
• PPD free
Benefits for the salon:
• SUPER FORMULA ➔ +25%
brilliance of hair.
• MULTIUSER ➔ With a
single color the colorist
can meet the needs of all
customers stock saving.
• GREATER TOLERABILITY
OF THE SKIN ➔ No
Ammonia, No PPD.
GET THE COLOR
PPD free permanent
professional coloring cream.
The hairdresser is able to
propose the new NATURAL
GLOW color result service
and recommend the most
suitable nuance among the
wide range of Get The Color,
thus create a qualitative
experience in the salon that
builds customer loyalty.
What makes this range
unique?
•Natural effect color service
•Glossy color
•100% coverage of grey/
white hair
•Long-lasting color
•It does not contain
PPD, parabens, silicones,
sulphates, SLS and SLES
Mixing ratio: 1:1.5. High lift
lighteners 1:2
The formula:
• 0,15% VITAMIN C:
softness, shine and an
antioxidant action.
• 0,15% FERMENTED
CITRUS FRUIT EXTRACT:
bestows shine, radiance and
hydration upon the hair.
SUBLIMIA
The best seller Sublimia
meets the main needs of
every type of hair.
HAIR DD SHAMPOO, HAIR
DD MASK, HAIR DD CREAM.
Focus on: HAIR DD CREAM.
Beautifying Cream. DD
stand for Dynamic Do-All:
10 benefits in 1 product.
It tames lengths; delivers
shine and hydration;
detangles; provides body;
makes the hair more
manageable; exerts an antiageing
action; protects from
heat sources; exerts an anticolor
fading action; prolongs
the duration of styles, and
finally protects the color
from UV rays.

LUMINUANCE
AMAZING NEW LIGHT
FOR YOUR HAIR
The first oil coloring without PPD, without ammonia, without
parabens, without toxic substances, without animal derivatives to
ensure maximum skin tolerability.
With 1,2% of Biotech Verbascum Extract: a functional quantity
that guarantees bright, lustrous, radiant hair.
+25% BRILLIANCE ON YOUR HAIR

PRIME PRO
EXTREME
INNOVATIVE PROFESSIONAL
HAIR PRODUCTS
Prime Pro Extreme, a Brazilian company of
hair cosmetics present in over 50 countries.
With a complete portfolio of over 20 lines of
high technology and innovation products, it is
a worldwide highlight in organic-based
smoothing, coloring line and has a nourishing
mask with gold nanoparticles in its
composition. One of its pillars is professional
education, so it has Academies in Portugal,
Spain, Dubai and Brazil. Its Logistic Centre in
Oporto guarantees fast and qualified delivery
of products throughout Europe, Asia and
Oceania.
OUR HISTORY
Prime Pro Extreme is a company with
headquarters in Brazil and branches in
Portugal, Spain and Dubai, acting for over a
decade in the international market of
professional hair cosmetics.
In the last year alone, its global turnover
moved around 5 million euros around the
world.
In the first half of 2022, it presented itself in
its own stands and parades on the main
stages of the renowned Expocosmética in
Portugal and Cosmobeauty in Barcelona.
ABOUT US
Company Name:
Prime Pro Extreme
Company Address:
Carrer de Zamora,
95 PL 05, PT 03, 08018
Barcelona – Spain
Website:
www.primeproextreme.es
Founded in:
2011
Main Brands:
Bio Tanix, Profit of Color,
Impact Mask
Main Export Destinations:
America, Europe, Asia and
Oceania
Number of employees:
120
International Administrative Manager
Luis Flores
International Commercial Manager Europe
Elaine Colnago
Ceo & Founder
Vitor Visat
Administrative Spain
Jamille Rabello

The brand was created by Vitor Visat, a
hairdresser with more than 02 decades of
experience in the beauty sector, with the
purpose of meeting the hair needs of clients
and also to facilitate the work of professionals.
With international certifications such as FDA,
INFARMED, ANVISA, HALLAL, ISO, it has a
complete portfolio of more than 20 product
lines, among them the straightening line of
organic base Bio Tanix, the coloring
and discoloring - Profit of Color and the
regeneration and reconstruction mask with
gold nanoparticles - Impact Gold. To
differentiate itself in the industry, Prime Pro
Extreme has education as one of its pillars,
so it has Academies of Hairdresser Training in
Portugal, Spain, Dubai and Brazil. With a
Logistic Center in the region of Matosinhos,
Portugal, the fast and qualified delivery of the
products is guaranteed also in the European
and Asian continents.
REASONS WHY
High-tech and innovative
professional hair products
with the main international
certifications
Professional training
Own offices in Brazil, Portugal,
Spain and Dubai
Company recognized by the main
European media
Logistic centre in Europe
Own Marketing and Media team
Distributors in more than 50
countries

PRIME PRO EXTREME
STAR
PRODUCTS
Bio Tanix Extreme
With an exclusive
formula FORCE-PLASTIA,
BIO TANIX EXTREME line
softens even the most
rebellious hair, reduces
the volume as frizz free
in just one application
without getting yellowing
on light hair color as
bleaching procedures.
The formula has
essential ingredients
that fully repair hair
strands providing
softening and
straightening abilities a
total nutrition to the hair
safety. Say Goodbye for
harsh chemicals and
preservatives. With BIO
TANIX EXTREME, gets a
natural look with intense
shine keeping your hair
health and away from
daily aggressions.
Profit of Color
Prime Pro Extreme:
innovates once again
and expands its
possibilities to create a
universe full of colors
and effects in the beauty
industry. Prime
developed an exclusive
Premium Color on its
portfolio called Profit Of
Color®? that introduces
two different versions of
hair color: Permanent
and Demi-Permanent
Color. With Italian
technology, noble
ingredients and Chroma
Fusion dyes, we
achieved exclusive
natural results with
vibrant and intense
shades of color and
unique coverage as
longer-lasting results.
Each ingredient has
been thoroughly
researched to deliver a
unique experience during
the coloring process,
without unwanted tones,
due to the self-adjusting
tones system. Among all
of the components used
in its formulation, three
of them were exclusively
blended to develop the
innovative Force Field
Technology®?, which
works by synergy as a
true hair fiber protective
shield that guarantees
vibrant colors such as
durability.
Impact Mask Gold
More Hydration, Nutrition
and Luminosity to your
hair! Luminosity is the
word that defines the
IMPACT MASK GOLD®
concept! The launch
Prime Pro Extreme®
arrives on the market to
offer hydrolipidic action
with radiant shine.
Formulated with Colloidal
Gold micro.

PROFESSIONHAIR
MILANO
ONE BRAND.
MANY EXCELLENCES
OUR HISTORY
Founded on the legacy of the Negretti
family, PROFESSIONHAIR® has thrived
for over 60 years in both the Italian and
international professional hair products
markets. Originating from a heritage that
witnessed Italy, particularly Milan, ascend to
the forefront of fashion, PROFESSIONHAIR®
Milano pioneers a wholly innovative approach,
previously unseen in the hair care sector.
PROFESSIONHAIR® Milano specializes in
catering to specific customer needs, offering
top-tier professional hair products to the
haircare industry. These products not only
represent the highest standards of quality
excellence in their respective categories but
also serve as iconic representations capable
of addressing specific target audiences and
influencing emerging trends in the cosmetics
industry.
By providing a diverse range of finely crafted
product lines, PROFESSIONHAIR® Milano
empowers professionals within the sector to
select products aligned with the preferences
of their salon clientele. Each brand within the
portfolio is meticulously crafted based on an
ABOUT US
Company Name:
PROFESSIONHAIR® Milano
Company Address:
via Romolo Gessi, 18 - Brescia - ITALY
Website:
www.professionhair.com
Founded in:
1959
Marketing Manager:
Mr. Massimiliano Giobergia
Main Brands:
24 Kerats®, NVNT® Haircare,
Luxury Hair Pro, 21 Perfect®, Jungle
Fever, Compagnia Del Colore,
VIBA Professional, Bumble and
bumble, Best and Beautiful®,
Supersize, BIG Professional®,
Damage Undo®, Unimix
Main Export Destinations:
Worldwide

analysis of the lifestyle and requirements
of the end consumer, tailored to distinct
characteristics.
In today’s context, individuals gravitate
toward a defined sense of style and
mood that reflects their comfort. From an
anthropological and social standpoint, the
desire to belong to a “tribe” fosters security
and relationships, particularly among those
sharing similar tastes and habits. Hair, being
one of the most visually prominent aspects
of one’s appearance, plays a pivotal role in
this dynamic.
The PROFESSIONHAIR® Milano “Collection”
addresses this fundamental need of
both salons and their clients, offering
bespoke brands meticulously designed and
formulated to resonate with each customer’s
preferences in an entirely innovative
manner. Complementing this collection are
scientifically formulated technical products
aimed at enhancing the beauty and health of
REASONS WHY
Over 60 years of experience
in the hair sector
Continuous innovation
Product excellence
Specialization in hair color
100% Made in Italy
Top Italian quality
Top trendy styles
professionhair.it

PROFESSIONHAIR MILANO
the hair, thereby optimizing the performance
of hairdressers.
As a proud member of the BeauticonValley®
Holding Benefit Company, PROFESSIONHAIR®
Milano is part of an organizational network
comprising over 50 companies. Leveraging
a unique and integrated supply chain,
these companies produce cutting-edge and
high-quality cosmetic products distributed
across more than 130 countries worldwide.
PROFESSIONHAIR® Milano stands out in the
market for professional hair products by not
only offering ranges of unparalleled quality
but also serving as invaluable allies to
salons and hair professionals in their efforts
to retain clients.
STAR
PRODUCTS
24 KERATS®
Hair, composed primarily
of keratin, finds its
ultimate enhancement
in 24 KERATS, the most
esteemed hair structure
booster available: 24
KERATS® represents
the pinnacle of
professional hair care,
offering unparalleled
quality and luxury. This
exclusive professional
line consists of five
scientifically formulated
products harnessing the
cutting-edge trichological
science known as
TRICHOPOWER
SCIENCE. The outcome
is a remarkable
enhancement in
the restructuring of
hair bonds and the
restoration of overall
hair quality.
DAMAGE UNDO®
Damage Undo®is the
innovative professional
line for long hair care.
Formulated and
developed to repair and
deeply protect all types
of hair damaged by
various factors such as
excessive exposure to
heat from hairdryers and
straighteners, coloring,
bleaching, and other
technical treatments,
pollutants in water
and air, UV damage,
damage caused by air
conditioning and central
heating, over cleansing,
hair aging.
Its aim is to restore the
physiological balance
of the fundamental
hair structures without
the use of silicones,
thanks to Keraboost
Technology.

FINELGA
HOLDING
360° BEAUTY
AND WELLBEING
REVIVRE is proudly part of the FINELGA
HOLDING, the holding company of Fusaro's
Family. The main activity of FINELGA HOLDING
is in the Cosmetic and Beauty Business
offering also private label manufacturing
Lucio Fusaro
The brand meets
the needs of
the professional
hair care sector
with high quality
products.
services. FINELGA HOLDING owns many
brands including: Revivre, Itely Hairfashion,
PatriciaMI, Flosé, Ysothea, Bi&lita, Glazette
and many more.
REVIVRE… is ESSENTIAL!
Since 1973, Revivre is a point of reference
for all Italian professionals committed to the
health of skin and hair. We develop all sort of
treatment for the recovery and well-being of
hair and scalp as well as a complete range of
products and technologies for the treatment
of facial and body skin imperfections. Skin
detox before treatment, this is the basis
of the Revivre philosophy that deeps its
roots in the use of essential oils, for great
performances and an authentic sensorial
experience, combined with latest generation
innovative ingredients for outstanding and
unparalleled results.
ABOUT US
Company Name:
Revivre Italia Spa
Company Address:
Via Giovanni Falcone, 35
20080 Vernate (MI) - Italy
Phone: +390290093743
Email: info@revivre.it
Website:
www.revivre.it
Founded in:
1973
Chairman and President:
Mr Lucio Fusaro
R&D Director:
Mr Luigi Grassato
International Business
Manager:
Mr Francesco Ioppolo
Number of Employees:
180 worldwide
Main Brands:
Revivre
Main Export Destinations:
Taiwan, Korea
Luigi Grassato
Francesco Ioppolo

RESEARCH AND INNOVATION
Observe nature, listen to it, transform its
secrets into innovative formulas for beauty
and well-being: this is the Research and
Development department’s philosophy.
Revivre has one of the most advanced inhouse
Research and Development Laboratory
in the world that partners with the University
of Pavia’s Department of Physiological
and Pharmacological Sciences and other
universities in Pennsylvania (USA), home to
one of the most important medical centers in
the United States.
IN TOTAL HARMONY WITH NATURE
Revivre is engaged in the global “Green
Initiative – for a better world”, initiative in favor
of an environmentally friendly development.
It uses, in fact, innovative technologies and
renewable energies that help to conduct
the producing processes while protecting
the environment, reducing waste. In 2012
in Milan, was inaugurated the BioLife
Medical&Beauty Village, a space of 22.000
sm, built according to the most modern and
advanced energy-saving criteria and respect
for the environment and provided with a high
vocational training center, clinic of wellness,
Quality Control, Research Laboratories and
demonstration spaces.
REASONS WHY
Advanced in-house R&D
Laboratory
Partnership with Italian and
International Universities
Use of natural active
ingredients, essencial oils and
plant extracts
Proudly Made in Italy
Environemental Consciousness
Certified quality and customer
service

REVIVRE
STAR
PRODUCTS
Exence
Balm ph 3 Relax
From the extraordinary
wisdom of Nature
and from Revivre
research comes
EXENCE AROMATH
RAPY. Professional
products, apt in solving
scalp imperfections,
will take you through
a sensory path made
of aromas and interior
peacefulness. All the
formulations are natural,
creatted with great care,
and dermatologically
tested.
SLES-free mild shampoo
to prevent hair loss.
The precious synergy
of essential oils micro
dispersed, together
with the AlgaSer
Complex, provides the
right nourishment to
the hair bulb, helping
Alta Structa
Restructuring
Treatment
AltaStructa
HairCareTherapy is
the innovative range
of Revivre treatments
stemming from the
expert combination of
selected ingredients,
mixed with advanced
technology to offer
instant professional
solutions, targeting a
variety problems related
to the hair shaft.
The Restructuring
Treatment for damaged
and brittle hair stems is
instant results, leaving
it shinier, softer, lighter,
more resistant and
easier to comb. Effective
from the first application,
it nourishes deeply and
repairs the weakened
hair fiber, leaving hair
repaired, soft and shiny.
Livis White
Livis White is brightening
face cream. New
radiance to the skin
thanks to innovative
formulations and
precious multi-active
ingredients for the
reduction of skin spots.
to reduce significantly
hair loss, restoring the
right functionality of the
cutaneous annexes.
based on micro-proteins
of milk and cysteine.
Ceraplex repairs even
severely damaged hair
from the inside, with

AltaStructa HairCareTherapy is the innovative range of Revivre treatments stemming from the expert
combination AltaStructa HairCareTherapy of selected ingredients, is the innovative mixed with range advanced of Revivre technology treatments to stemming offer instant from professional the expert
solutions, combination targeting of selected a variety ingredients, problems related mixed to with the advanced hair shaft. It technology is not just a to capillary offer instant treatment, professional but also
solutions, targeting a moment a variety for personal problems relaxation related to and the well-being hair shaft. by It is following not just specific a capillary rituals. treatment, but also
a moment for personal relaxation and well-being by following specific rituals.
www.revivre.it
www.revivre.it

SIKHA
PRODUCTS FOR
GENZ AND MILLENNIALS
Sikha is a professional capillary cosmetic
brand inspired by the philosophy of Gen Z and
Millennials who value sustainability and
practicality. Sikha products are vegan, crueltyfree,
and made from natural ingredients such
as Rice Bran Oil. Sikha offers quick and easy
solutions for professional hair care that suit
the busy lifestyle and ethical standards of the
new generations. Sikha uses green energy
and Industry 4.0 technology to reduce its
environmental impact and optimize its
production chain.
ABOUT US
Company Name:
SIKHA HAIR CARE
Company Address:
via Emilio Betti n.2 - 62020
Belforte del Chienti (MC) ITALY
Phone: +39 0733904373
Email: info@sikhahaircare.com
Website:
www.sikhahaircare.com
Founded in:
2022
Founder and CEO President:
Mr Massimo Feliziani
Regulatory Manager:
Mrs. Francesca Feliziani
Manager Export Dept:
Dr. Miryam Bianchini
Main Brands:
Sikha shampoo & Mask,
Sikha Styling & Nourishment,
Diamond Lamellar Treatment
CLEAN AND SAFE
The brand Sikha - a Teen Idol was born in
2022 to meet the needs of the New Adult
Generation in the world of Made in Italy
beauty. It targets Gen Z and Millennials and
offers a new approach to professional hair
care that values their attention to sustainability
and the practicality of quick & easy to use
technologies. Young people are more attentive
to their hair’s care and beauty than previous
generations. They are much less oriented
towards perfection, seeking instead a more
natural prevention and an authentic beauty
routine; that expresses their own personality
and ethics. They have transformed the beauty
industry by establishing a new model of
beauty that is “clean” and “safe”. The Gen
Zer consumer is a consumer who is as
attentive to the needs of the Planet as to
those of their own Person. Sikha wants to
follow up on this change in the perspective of
the new generations, responding promptly to
the needs of a generation with a frenetic pace
of life and which demands reliability in terms
of immediacy of result. The products in the
Sikha range aim to offer professional
treatments whose characteristics are quick
and ease of use and top performance,
dispelling the belief that rapidity is synonymous
with carelessness. In the same way, Sikha
embraces the safe and sustainable beauty
model that this target audience refers to. All
Sikha formulations are certified vegan and
cruelty free with a perfect balance of excipients

and active ingredients of plant origin. Sikha
products do not contain PARABENS,
PARAFFINS, SILICONES, PETROLATES,
POLYOXYTHYLENE COMPOSITES, SLS, SLES.
SUSTAINABILITY AND NATURALS
INGREDIENTS
Sustainability is a key point for the brand,
which appeals to the young people’s sensitivity
towards environmental issues. The company
uses a green energy in all production phases
to minimizing the impact on environment by
reducing CO2 emissions, thanks to the
photovoltaic system it is equipped with. The
Industry 4.0 system monitors all the
production processes, ensures control and
optimization of the entire production chain.
The close attention to the development of
natural, high-quality formulas is also reflected
in the choice of selected natural ingredients
such as Rice Bran Oil. This active ingredient
contains no GMO derivatives and is not
produced from genetically modified plants.
Furthermore, it has never been tested on
animals and its Italian origin is certified. This
precious active ingredient used in oriental
cosmetics for its antioxidant properties for
daily body, face and hair care has been chosen
by Sikha as the common denominator of all
its references in its various lines: coloring,
washing and styling.
REASONS WHY
Sustainable production &
packaging
Quick & easy to use
Vegan & Cruelty free formulas
University R&D and Innovation
100% MADE IN ITALY Production
Industry 4.0 and Smart
Manufacturing
Genderless products
Dedicated to the Gen Z and
Millennials

SIKHA
STAR
PRODUCTS
TIMELESS Hair Color
Cream Ten minutes only
Timeless is the
professional permanent
hair color that provides
perfect coverage in just
10 minutes. Timeless is
the new generation of
color: fast, effective,
easy to use and safe.
Its formulation includes
the Innovative Dermo
protective Enzymatic
Control patent, based
on fruit acids, which
protects the skin and
hair during treatment;
this means that even
the most sensitive
subjects can use this
product without
experiencing unpleasant
inconveniences or
skin disorders.
Timeless is VEGAN,
without PARABENS,
PARAFFINS, SILICONES,
POLYOXIETILENATED
COMPOSITES.
every interstice filled
and repaired. The
formula is enriched
with precious active
ingredients such as
Meteorite and Black
Diamond powder and
Black Perilla Oil.
In addition, it contains
a high percentage
of Kaolin, which
confers softening
and remineralising
properties. Finally,
Guar Gum in the formula
protects the hair by
making the cuticles
thicker. TON 618 not
only performs extremely
TON618 Bleaching
Powder/Cream
TON 618 bleaching
powder/cream is an
ultra-performance
product that lightens
hair by up to 10 tones.
Thanks to the Fermented
Hyaluronic Acid
functional plex, the
hair fibre is plumped up,
well in terms of
bleaching, but also acts
as a beauty treatment
for the hair.
DIAMOND LAMELLAR
Treatment
Diamond Lamellar
Treatment is the ultrafast
mirror effect
treatment that has a
conditioning and
repairing action on
damaged areas of the
hair. The innovative
spray formula, with no
rinsing and no laying
time, guarantees an
immediate mirror effect
shine in just two steps:
rinsing with Diamond
Lamellar basic shampoo
with pH 7.5 #22 opens
the scales, preparing
them for the Diamond
Lamellar fluid #23, which
is applied by spraying
it onto damp, toweldried
hair and then
blow-drying. The formula
is VEGAN without SLS;
SLES; PARABENS,
SILICONES, SULPHATES.

SINESIA
FOR AN AUTHENTIC AND
CONSCIOUS BEAUTY TIME
Today' society, with its hectic pace, leads us to
disconnect from ourselves and our needs, and
more than ever we feel the need to rediscover
our own centre and rebalance our essence
harmoniously with the surrounding, marking
out the time available to the best of our
ability, because it is our most precious asset.
From this assumption has been formulated
- in the various laboratories of the AGF88
group - SINESIA (from the Greek synesis) an
innovative line that acts from the “neck up”,
working on hair, face and scalp as a single
interconnected ecosystem, focusing on head,
the most important part since it houses the
brain. The brainchild of Afsoon Neginy, cofounder
of the brand and COO Business &
Sustainability Director of Agf88 Holding, the
Premium line Sinesia benefits her long-term
experience and has a holistic system made
up of multi-functional and effective products
that through specific rituals act on the skin
biosystem, scalp and hair in order to obtain
an interconnection between head and mind
and regain their wellness. Sinesia products
are designed for professional salons but can
also be used for self-beauty rituals as they
take consumers on new sensory journeys
that stimulate the senses and create new
connections to achieve deep and authentic
beauty. Sinesia introduces a new concept of
integrated beauty into professional salons: a
holistic approach that allows to regain balance
thanks to the product synergy, application
gestures and energetic massages.
ABOUT US
Company Name:
Luxebe s.r.l.
Pettenon Cosmetics S.p.A. SB
Company Address:
via Mascheroni, 27
20145 Milano - Italy
Website:
www.sinesia.com
Main brands:
Take a Nap, Beauty Cuddles,
Biotic Formulas, Super
Drops, Waterless Beauty,
Cool Beauty, Save the Color,
Stayling Alive
Main Export Destinations:
All European Countries,
North America, Canada

REASONS WHY
Formulated with up to 99% naturalorigin
ingredients
Products 98% biodegradable
100% Vegan friendly
Vegan OK certification
Lifegate ZeroImpact certification
Pack 100% recycled PP plastic
Pack FSC Shiro Echo Paper
Greenrich formulas
Water saving, easy to rinse formulas
Holistic approach
STAR
PRODUCTS
Sinesia consists of six
specific lines, dedicated
to neck, face, hair and
scalp. Every line draws
inspiration from a
cosmetic benefit and/or
is based on the action
mechanism; they can
be combined in a mix &
match, thus optimizing
cosmetic results.
Take A Nap
It is a line drawing
inspiration from the
trend of chrono beauty
and follows circadian
rhythms to obtain the
best possible benefits
from the cosmetic
products used.
These products are
designed for moments
of relaxation and are
characterised by a detox
action that is boosted
with night use.
Save The Color
Synergies of shampoo
and mask designed
to take care of the
intensity and brilliance
of the color. To be used
in the salon or at home,
it ensures a «gloss»
effect, brilliance of
reflections, hydration
and nourishment,
protection from
atmospheric agents.
Effectiveness of a
professional result in a
few minutes.
Biotic Formulas
The line dedicated
to the protection of
microbioma. These
products offer a
full range of pre and
postbiotic treatments
for the wellbeing of the
scalp, face and hair
microbiota.It is a line
designed to take care
of sensitive, impure,
excessively dry skin.
Super Drops
The range consists of 3
specific boosters, able to
maximise the treatment.
These super concentrated
products, hence in drops,
are designed to be used
on their own, either
on the face as beauty
serums or on the hair
as perfecting fluids, or
blended with creams or
masks to strengthen their
specific action.
Stayling Alive
The line dedicated to
hair design for an always
perfect, fashionable and
suitable for any need
look. Stayling Alive takes
care of the hair at 360°,
protecting them from
external agents, smog,
humidity, thermal and
oxidative stress. In a few
moments, the products
give texture, control,
silkiness even the most
difficult hair to tame.
Cool Beauty
Clean formulations,
ultra-green ingredients,
respect for raw materials,
waterless approach:
thanks to Disruptive
Cleanser, Hydra Sorbet,
5 Prodigious Essence,
Freshlift Eye Treatment,
the brand has developed
effective solutions to face
the current challenges
and help us save our
planet.

TAI WAH
SERVING THE NEEDS
OF HAIRDRESSERS
Tai Wah Distributors was founded in 1956 as
a partnership and reincorporated as a private
limited company in 1971, operating as a
regional Distributor in Professional Hair and
Beauty Care Products and introducing prestige
brands to regional markets.
Then in the late 1990s, Tai Wah Distributors
entered the Chinese market also with a view to
setting up manufacturing facilities there. With
the professional expertise and know-how gained
as distributors, the company decided to venture
into the development of professional hair and
beauty tools and equipment in 2001, leading to
the founding of the TUFT brand.
Ever since, TUFT has grown and evolved, working
closely with both end consumers and our
distributors worldwide to design and manufacture
a wide range of professional hair & beauty tools
and equipment, as well as accessories, to serve
the needs of hairdressers and beauty therapists.
TUFT was created to provide innovative machines
and tools for the hairdressers and beauty
therapists using the latest technologies
available. Tai Wah Distributors Pte Ltd. has been
ABOUT US
Company Name:
Tai Wah Distributors Pte. Ltd.
Company Address:
TUFT
701 Sims Drive #03-06
LHK Building Singapore
Singapore, 348574
Tel. (+65) 6287 1919
Fax (+65) 6280 4835
Email: tuft@tuftintl.com
tw_maisyfoo@taiwah.biz
Website:
www.tuftintl.com
Started in:
1956, becoming an Ltd. In 1971
Managing Director:
Mr Toh Kok Swee focuses
on technological innovations to improve the
hairdresser's work
Leading Export Destinations:
Singapore, Malaysia, Thailand, Indonesia,
Hong Kong, China, Japan, Poland, Germany,
Poland and the Middle East
Just some of the many
products produced
under the TUFT brand
name and under
contract manufacturing
agreements.

REASONS WHY
Decades of experience in both
distribution and manufacturing
of professional hair care tools
and products
Strong focus on Research
& Development
Breakthrough technologies
to facilitate and improve
the work of hairdressers
Focus on both performance
and design
Excellent worldwide distribution
channel
Participation in international
trade fairs
serving professional hairdressers and beauty
therapists for the past many decades and thus,
We understand the needs of these people.
Participation in international trade
fairs boosts visibility and brand name
recognition worldwide.
INNOVATION AND TECHNOLOGY
In 2016, Tai Wah Distributors established a
Product Development Center where a team of
engineers works closely with production
engineers and special consultants to develop
and produce professional hair equipment
using the latest innovations and technologies.
Tai Wah Distributors take product concept
and design seriously, ensuring that their
products have a strong aesthetic appeal amd
are user-friendly for market professionals.
By actively participating in trade shows like
Cosmoprof Worldwide, Beautyworld Dubai etc.
Tai Wah Distributors not only manage to bring
products to a global level, but also exploits
opportunities to speak to trade professionals
directly to gain a better understanding of their
needs. The information obtained is then used
to orient product development efforts.

TAI WAH
STAR
PRODUCTS
T8i dryer
T8i is TUFT latest digital
dryer with improved
control for better
performance. With an
Ultra Strong & Compact,
Long Lasting Dual
Propelling Motor at
110,000RPM, it could
deliver soothing yet
powerful airflow through
the electronically
powered motor. The Built
in Ionic feature will
reduce substantial
amount of static and
frizz during blow drying/
styling and give a layer of
smoothness and
shininess to the hair.
There are 3 speed and
heat options with instant
cold shot which allow
user to set the dryer
speed and heat options
to optimize styling.
Locking feature to
prevent accidental
TUFT Professional
Clipper Cordless & TUFT
Professional Trimmer
Cordless
•CORD/CORDLESS
Can be use corded as
well as cordless.
•DIAMOND CARBON
BLADE
Anti-rust, precision cut.
•TURBO-CHARGED
MOTOR
Extra Power, energy
efficient, higher
performance.
•ZERO-OVERLAP
ADJUSTMENT
Zero Gapping, quicker
and precision lines
when edging.
•WIDE RANGE BLADE
Create smooth blunt
cut.
•120 MINS BATTERY LIFE
Allow longer usage
without charging.
TUFT Ultima
A multi-function hair and
scalp machine that
makes it possible to do
in-salon treatments and
speed up hair color
processing, as well as
offer Red and Blue
Chromotherapy for Scalp
Treatment. There is an
optional ozone function
to help eliminate
unpleasant chemical
odours from chemical
treatment and it can
also be used to treat
dandruff by the
eliminating bacteria on
the scalp.
Diamond Plus Hair Iron
Diamond Plus Iron is a
One Pass hair
straightener that has an
improved formula on the
nano ceramic
technology. The improved
nano ceramic releases
negative ion to reduce
moisture loss in the hair
and neutralize hair
static. The extra smooth
plates allow the hair to
glide through the plates
effortlessly creating an
ultra-shine and smooth
effect. It also has longer
plate design that allow
wider sections of hair to
be styled. The hair iron
has multi directional
floating plate to ensure
perfect plate-to-hair
contact as well as
provides instant heat
recovery in less than 2
seconds to ensure
consistent heat for
switching of the speed/
heat options. The
Memory storage stores
the last setting set by
the user and makes it
convenient for the user
every time when in use.
T8i is a revolutionary
professional dryer that
TUFT has launched for
Y2023.
continuous use. The
ergonomic design of the
handle makes it easier
for the stylist to
maneuver the tool
around for better control.

TECNO DRY
100% MADE IN ITALY
OUR STORY
Tecno Elettra was founded in 1982 as an
Italian manufacturing company with the aim
of combining traditional hand-made and
industrial-scale production of 100% MADE IN
ITALY professional hairdryers. This ambitious
goal was achieved after a constant period
of growth, development and attention to
continuous improvement, with the right mix of
tradition, local culture, research, innovation
and quality. Over time, new models were
created with more and more technology and
attention to Italian craftsmanship. Investments
in research & development and quality
control, together with numerous international
certifications, have allowed Tecno Elettra to
grow and consolidate in several different
countries.
OUR PRESENT
In 2022, Tecno Dry took over from Tecno
Elettra to carry on the tradition of the 100%
MADE IN ITALY products. Constantly looking
for new ideas and solutions, the company is a
leader in design, technology and ergonomics.
Today, Tecno Dry offers a wide range of
professional hair dryers of excellence. With
its many product ranges and a comprehensive
customer satisfaction policy it can meet
your every need in the world market with the
innovation and reliability demanded by the
best hairstylists. Punctuality and continuous
improvement represent the milestones of our
company.
ABOUT US
Company Name:
TECNO DRY Srl
Company Address:
Via Puglie, 6/8
60030 Monsano (AN)
Italy
Tel. +39 0731 377 200
Email: info@tecnodry.it
Website:
tecnodry.it
Founded in:
1982
Head of Sales
Daniele Focante
d.focante@tecnodry.it
Export Manager
Gattafoni Cinzia
Main Export
Destinations:
Europe, Middle East
and Central America

Tecno Dry
headquarters in
Monsano, Italy.
OUR APPROACH TO WORK:
THE TRUST WE CREATE
The purpose of Tecno Dry is to strengthen
and expand its distribution network, focusing
on exclusive distributors and importers.
Over the years, we chose to walk side by side
with our clients and we selected companies
interested in long-term relationships with
exclusive agreements. These policies
allowed Tecno Elettra to grow together with
its customers and to make the TE brand a
solid and reliable trademark.
REASONS WHY
More than 35 years of
Italian manufacturing
experience
Exclusively professional
products
Complete production
chain and internal R&D
International profile
together with innovation
and tradition
International quality
certificates
Worldwide presence
Private label services
STAR
PRODUCTS
Malice
Introducing our sleek
and efficient compact
hair dryer Malice Ionic,
the epitome of style and
functionality. Powered by
an advanced AC motor,
this device delivers
powerful airflow for swift
drying, while remaining
conveniently compact
for on-the-go use. The
elegant design not
only adds a touch of
sophistication to your
styling routine but also
ensures ergonomic
handling. The inclusion
of an Ionic generator not
only reduces frizz but
also leaves your hair with
a smooth, shiny finish.
Power: 2200 W
Super Light Iionic
This year, our Tecno Dry
team also continues
its innovation research
aimed at prioritizing both
technology and the end
user. As the result, the
model called Super Light
Ionic was created. One
of the standout features
of this hairdryer is its
feather-light construction,
ensuring that
hairdressers can work
for extended periods
without experiencing the
discomfort associated
with heavier alternatives.
The design takes into
consideration the natural
hand movements of a
stylist, reducing strain on
the wrists and shoulders.
Power: 2000 W.

TECNO DRY
TeknoAirpro
Tecno Dry also
continues its innovation
research aimed aimed
to prioritise both
technology and the
well-being of the end
user. Launched in 2023
TeknoAir Pro is an
extremely light model
but at the same time
with a working life of
about 20,000 hours.
This new Tecno Dry
product, equipped with
a digital motor, is
part of the line of
professional brushless
hairdryers with
effective power of up
to 2,650W. This is the
result of constant and
methodical innovation in
engineering, assembly
of materials and new
components, resulting
in design and power
blending perfectly.
TeknoAirPro is a perfect
combination of elegance
and practicality and
is available in black
elegant, red elegant,
pink elegant and
champagne elegant. Its
perfect ergonomics and
lightness allow easy and
long-lasting use and it
has an optimum heat-toair
ratio.
OUR FOCUS:
CUSTOMIZATION
All Tecno Dry products can be customized
according to the customer’s needs; it is
therefore possible to design and create a
specially made product focusing the attention
on a personalized marketing, with the aim
to target the market segment identified by
the Customer. Customization can refer just
to graphics and aesthetics by adding the
customer’s logo on the product, but it can
also involve inner components, in order
to satisfy the end user requests. During
the customization process, it is of utmost
importance to remember that the specific
needs of the Customers are the basis on
which a new product is shaped out of an
already existing one from Tecno Dry’s range.
This generates a constant interaction among
Tecno Dry, Customer, market demands and
development of a new brand.

new
Super Light Ionic
with LOVE to YOUR HANDS
Power: 2000 W
Weight: 380 g
HALL 33 A18 B17
Malice Ionic
Power: 2200 W
Weight: 489 g
tecnodry.it
follow us us on on

TEK
ONLY
NATURAL MATERIALS
The company was born in 1977 based on
an idea of Giulio Valsecchi and entered in
the Italian market with a patented unique
product: a brush with wooden bristles. The
choice of the material was made on the
base of its highest specific qualities, ideal
for the beauty and health of both hair and
body. In 2000, to reinforce the leadership
also in the professional area, Tek creates
Ceramik System: the first brush that use
aerospace technology in order to guarantee
to professional hairstylists a perfect brushing.
The Ceramik brushes are the result of an
innovative technology: on the roll there is a
Thomas Valsecchi,
CEO of Tek, a
company that
continues
to grow steadily
and rapidly.
ABOUT US
Company Name:
Tek Srl SB
Company Address:
Via del Tecchione, 32
20098 San Giuliano
Milanese (MI) - Italy
Website:
www.tekitaly.it
E-mail:
www.tekitaly.it
Founded in:
1977
CEO:
Mr. Thomas Valsecchi
Export Manager:
Mr. Alberto Longhini
Main Brands:
Tek, Tek Salone, Ceramik
Number of employees:
9
special ceramic silicon carry-over applied by a
special laser technology.
“THINK GLOBAL, ACT LOCAL”
Hand in hand with innovation is the
development of overseas expansion. Abroad,
where the “Made in Italy” is a guarantee
of high-quality products and beauty, TEK’s
products have always been welcomed with
enthusiasm. Tek is currently present in more
than 80 countries, focusing on buyers both
for professional and consumer products. Tek
is also present at the leading beauty fairs,
such as Cosmoprof and Beautyworld Middle
East. The company is always looking for
international distributors worldwide, in order
to meet the ever-increasing demand from
consumers.
SUSTAINABILITY AT THE CORE
TEK stands out for the environmental
awareness through which it operates
throughout the production chain: in fact,
the woods come from responsibly managed
forests and it is used a natural rubber made
from non-petroleum rubber. The handmade
finishing part is made through the use of
linseed oil. Even the packaging is made of
natural cardboard made according to the Well
Managed Forest principle.
TEK products are certified by FSC®, Forest
Stewardship Council®, a label that identifies
products that contain wood from forests
that are managed properly and responsibly
according to strict environmental, social and

REASONS WHY
100% Handmade in Italy
45+ years of experience
as Italian manufactures
B Corp Company
economic standards. In March 2017, TEK
added the prestigious B Corp® certification:
earning a B Corp® Certification is a very
important recognition for TEK, as it reflects
the values of a company that will continue
to strive to better serve the community, the
environment and its customers in all ways. In
December 2018, TEK acquires the VEGANOK
certification, the first and only standard for
Ethical Vegan products created in Italy that
guarantees the consumer the absence of
animal parts within the product. TEK, for its
consumer line, uses only natural materials,
from every single part that makes up the
product up to the packaging.
Environmental commitment
and sustainability
Patented and certified
products
International presence in
all 5 continents

TEK
STAR
PRODUCTS
Big oval brush with
regular pins
Our large oval brush,
made of 100% FSC®certified
ash wood,
detangles without
ruining hair. It has a
natural wood color, the
wood is treated with
waxes and vegetable
oils, the short pins
are made of certified
hornbeam wood, and
the black pneumatic is
made of pure rubber.
Suitable for all hair
types, thanks to the
wooden teeth it does
not electrify the hair.
The presence of a small
hole allows the brush to
breathe, thus improving
the massaging effect
on your skin, thus
strengthening hair bulbs
and stimulating skin
micro-circulation, helping
to keep your hair healthy
and shiny.
Small brush for scalp
massage
Our scalp massage
brush, made of 100%
FSC® certified ash
wood, massages the
scalp without damaging
the hair. It features a
natural wood color, the
short teeth are made
of certified hornbeam
wood, and the black
pneumatic is made of
pure rubber. Suitable
for all hair types, it is
the essential element in
hair care routine, during
washing and for applying
specific products as
it conveys the active
ingredient of the applied
product.
silky effect. Whether
you are a professional
or someone who loves
taking care of their hair,
you cannot help but fall
in love with the results it
can provide. Available in
diameters 13 - 18 - 24 -
30 - 36 – 42
Comb with handle and
wide teeth
Our comb with handle
and wide teeth is made
of 100%FSC®certified
ash wood handle, handsanded
and treated
with vegetable oils
and waxes. Suitable
for all hair types,
whether normal, curly
or wavy, it detangles
hair without causing
damage. Consisting of
two wooden bands, it
can also be used on wet
hair without damage.
This comb is especially
ruining hair. It is made
of natural wood, the
handle is treated with
waxes and vegetable
oils, the long pins
is made of certified
hornbeam wood, and
the black pneumatic
is pure rubber. Thanks
to the wooden teeth,
it does not electrify
the hair. The presence
of a small hole allows
the brush to breathe,
thus improving the
massaging effect on
your skin. It strengthens
hair bulbs and
stimulates skin microcirculation,
thus helping
to keep your hair healthy
and shiny.
Professional
brush ceramik
Antibacteric Oxy
Our Ceramik Antibacteric
Oxy professional
brush, with oxygen
roller treatment and
wooden handle, does
not electrify the hair and
avoids thermal shock.
It fixes cosmetic color
and gives a soft and
useful when you want to
distribute conditioners,
creams and masks
while washing your hair.
Paddle brush with long
pins
Our large rectangular
brush, made of 100%
FSC®-certified ash
wood, detangles without

My hair beauty
secret

TRINITY
QUALITY AND A
PASSION FOR PEOPLE
Trinity haircare finds its origin in Switzerland.
The company is proud to be Swiss and to be
able to show some of the typical features
Switzerland is known for across the world,
such as superior quality products, clean, modern
and functional design and strong focus
on environment, nature and people. With an
international team of professionals with their
own specialist skills and experience, the
company tries to incorporate its Swiss roots
and Swiss characteristics into every project,
product and activity, from Research and Development
to packaging, through the quality
and functionality of all their products. One of
the main endeavours of the company is to
represent a complete and consistent Swiss
identity, by being loyal to its values and principles.
However, it shows the same great respect
for its suppliers’, distributors’, partner
salons’ and customers’ identity, because the
main focus of this brand is on people.
SWISS IDENTITY
The brand was established in 2007 and immediately
achieved resounding success in
Germany, Austria and Switzerland. Thanks
to the outstanding quality of the product line
and the company attendance at international
conventions and shows, European markets
soon noticed the young and creative haircare
brand.
Started as a Swiss based R&D laboratory, the
company established a 40,000 sqm logistic
location at the latest standard managed with
SAP software in the south of Germany. Additionally,
the Marketing Department teamed
up with international colleagues from Germany
and Holland. This skilful and creative
crew focused on one mission: positioning Trinity
haircare broadly in medium and high-end
salons in Europe and worldwide. In order to
achieve this, the brand chose a communication
strategy in modern social media, but also
ABOUT US
Company Name:
Trinity haircare AG
Company Address:
Rorschacher Str. 150
9000 St. Gallen
Switzerland
Tel.+41 (0) 71 351 74 - 66
Fax +41 (0) 71 351 74 - 68
Website:
www.trinity-haircare.com
www.tailorsgrooming.com
President:
Robin Schenke
Main Brands:
Trinity haircare – Tailor’s
Grooming
Main Export Destinations:
Germany, Holland, Belgium,
Greece, France, Russia,
Portugal, Czech Republic,
Slovakia, Slovenia, Serbia
and Austria
Left, President
Robin Schenke.

In this page, Trinity hairstyling images and
some events attended by the Company.
REASONS WHY
in traditional channels, by sponsoring some
television formats and a number of sports
events and teams. A great achievement for
the development of the brand was the recruitment
of Robin Schenke. At the beginning the
experienced sales professional took on the
position of Export Manager but quickly moved
to a higher level. He took on the company management,
successfully introduced it in more
than 20 countries and made it a well-known
and respected brand in the professional haircare
market worldwide. Charity is an utmost
concern for Trinity, which supports a variety of
projects in the fight against cancer. The company
is also concerned with environmental
protection, sustainability of all materials and
production processes and the continual professional
development of the haircare professionals.
The Trinity’s European Artistic team
has enhanced the educational expertise of
the brand. This group of hair artists who come
from different European countries is responsible
for the development of trend-setting collections,
techniques and products, but most
of all the perfect training for clients in all the
markets where the brand is active.
Passionate, individual,
friendly service
Swiss Quality Products
100% salon exclusive – more
than an empty promise
The colour experts
High profile Research and
Development
Full range of products –
everything a salon needs
Appealing Trend Collections
twice a year
Trinity Trophy – Challenge for
your creativity

TRINITY
VISION, MISSION & STRATEGY
Trinity vision is to become one of the leading
brands in today’s professional haircare market,
not in terms of size or turnover, but in terms
of brand recognition, brand awareness, and
most importantly brand value. The company’s
greatest ambition is to be one of the most wellknown
and respected brands in the professional
haircare market worldwide. Trinity's mission is
to sell and promote 100% Swiss salon exclusive
premium quality products in today’s professional
haircare market, with a personal touch and
with a clear focus on education, training and
support, to foster partner salons’ success
and constant growth. Trinity strategy is to
create a strong and cooperative network of
suppliers and distributors who understand, live
and foster the Trinity vision and mission and are
in line with the company policy and values. This
Trinity global network should promote the Trinity
brand and distribute its products by supporting
partner salons.
STAR
PRODUCTS
VDT Cream Hair Colour
140 shades for intense,
brilliant and long-lasting
results with the key
ingredient Vibrant Care
Complex with Jojoba oil,
beeswax, pomegranate
core oil, linoleic acid
and the pigment-booster
Pyrazol for perfect
coverage while protecting
hair and scalp.
Tailor’s Clay
Strong hold and matte
finish for every type of
hair. This unique styling
tool with bamboo extract
and silica is the one
and only real clay. Its
stunning creamy texture
gives firm hold, form and
texture. Perfect for short
cuts and for everybody
who likes a natural and
strong look.
One12 multi-action
spray
12 benefits in only one
product: nourishes,
detangles, eliminates
frizz, acts anti-static,
protects the colour,
adds volume, seals
cuticles, protects from
environmental stress,
seals ends, reduces
blow-drying time, hinders
cellular ageing and
leaves hair brilliant and
shiny. Contains a blend
of precious natural Argan
oil, Macadamia oil and
Nyamplung oil.

VITALFARCO
HAIR COSMETICS
HAIR CARE EXCELLENCE,
SINCE 1969
PROFILE
For over 50 years Vitalfarco has been telling
a story of quality, innovation and ethical
commitment that has always been lived
alongside the salons.
Among the Italian leaders in the production
of hair bleaches and dyes, today the
company exports all over the world its
know-how in the formulation of cutting-edge
treatments for hairstyling professionals,
aiming to always offer the highest quality
and performance, with full respect for people
and the environment.
Developed on an area of approximately
20.000 square meters, with headquarters on
the outskirts of Milan, the company currently
boasts an internal laboratory for R&D
activities, 3 production sites of about 7000
sqm, two warehouses and one academy for
professional training activities.
With more than 50 countries served and a
global distribution network, Vitalfarco can
count on a solid and innovative structure,
able to guarantee a service of absolute
excellence both for its own brands (Maxima,
Roverhair, Vitael, NHP) and for private label
service.
ABOUT US
Company Name:
Vitalfarco Hair Cosmetics
Company Address:
Via A. Canova 8/10
20094 Corsico (MI) - ITALY
info@vitalfarco.com
Website:
www.vitalfarco.com
Established:
1969
Number of employees:
56
Main Brands:
Maxima Professional,
Roverhair, Vitael, NHP
CEO:
Luca Messinese
Export Manager
(Maxima Professional, Vitael, NHP):
Carlo Crosti
Export Manager (Roverhair):
Marco Bartsch
Export Manager (Private label):
Daniela Colleoni

OUR BRANDS
Maxima
Roverhair
Vitael
NHP
REASONS WHY
A family business company
since 1969
Sustainable production
and certified quality
100% control of the value chain
Global distribution network
Internal laboratory for R&D
activities
360° customer support
Tailor-made education offer
R&D
The internal laboratory, in collaboration with
university departments, constantly deals
with research and development as well as
product quality control. Dozens of tests are
performed daily in the internal technical
room, while training courses are held
regularly within our academy for the correct
use of the products.

VITALFARCO HAIR COSMETICS
PRODUCTION
The production, proudly Made in Italy and
based on a sustainable business model,
boasts 3 production sites with an annual
capacity of 40 million pieces. The whole
production cycle is monitored at all stages
of product processing, from the selection of
ingredients to the final packaging. Cuttingedge
technology and artisan expertise come
together, allowing us to achieve the highest
quality standards, as certified by the UNI EN
ISO 22716:2008 standard.
MISSION
At Vitalfarco, the entire business is based
on a clear and simple mission: to guarantee
professional hairdressers products that
exceed expectations, further qualifying their
professionalism and talent in the eyes of
customers.
SUSTAINABILITY
Intelligent systems for production plants
management, technologies for halving
water consumption, advanced wastewater
purification systems and photovoltaic panels
to reach energy autonomy: these are just
some of the implementations aimed at
minimizing the environmental impact of the
business.
Vitalfarco constantly invest in the research of
raw materials with low environmental impact
and active ingredients from up-cycling, as well
as adopting complete ecofriendly packaging,
like FSC certificated cardboard and Green
PE, the special bioplastic made from sugar
cane that allows to capture CO2 from the
atmosphere instead of introducing it.

EDUCATION
V_ACADEMY is the training academy promoted
by Vitalfarco with the aim of providing
hairstyling professionals with the necessary
tools to become expert image consultants
and skilled entrepreneurs, offering constant
updates on styles and trends in the world of
hair fashion.
Through its training programs, Vitalfarco
offers a wide range of courses, seminars
and workshops, developed according to the
various needs and experience levels of the
participants, even on request.
BRAND PORTFOLIO
Thanks to continuous investments in
developing a complete portfolio of brands and
lines, the company can offer a wide range of
high-quality technical products and hair care
treatments, satisfying different markets and
positioning needs.
Recent is the restyling of all Maxima
Professional lines: among the star products,
Hair Color Plex, the cream coloring system
with a vegan formulation that ensures
maximum reliability and stability of reflections
while protecting the hair structure; Charcoal,
the innovative line of professional bleaching
and blonde hair care with activated vegetable
charcoal; Fiber Liss, developed to vary the
level of smoothness and offer customized
services such as absolute smooth, anti-frizz
and lamination.
With the acquisition of Roverhair, a premium
Italian brand of natural hair care, Vitalfarco
enriches its portfolio with new certified lines
inspired by the clean beauty philosophy.
Among the star products are included:
the flagship line Electa– the innovative
permanent coloring system developed from
an organic formula based on quinoa extract;
Essence, ammonia free demi-permanent
coloring system; Ultimate Nutris – the 100%
vegan certified line for hair reconstruction;
Somnium, for daily natural beauty routine.
The portfolio is completed by Vitael, the
line of professional treatments specifically
formulated to offer reliable and versatile
products, in the salon and at home, and
NHP - the line of technical products based on
extremely pure and biological actives.

COUNTRIES
YEAR
DOMESTIC
INTERNATIONAL
WORLD’S LARGEST BEAUTY
SALES REPRESENTATIVES ORGANIZATION
WHO WE ARE
WHAT WE DO
WHERE WE SELL
The Kirschner Group, Inc.
is a professional sales organization
with over 35 years of experience
growing America’s leading,
professional beauty brands.
We are the only sales organization
that has a presence in all 50 states,
Canada, and the entire
international marketplace.
The Kirschner Group, Inc.
connects our brands to the right
distributor or retailer.
We then manage the business
on a day-to-day basis, to
ensure our customers get the
support they need for the growth
of their brand.
Hair / Nail / Esthetic
Professional Distributors I Ethnic
Distributors I Barber Distributors
Chain Salons
Prestige / Department Stores
Beauty Retailers I E-Commerce
TV Shopping Network
THE KIRSCHNER GROUP, INC.
28328 Constellation Road
Valencia, CA 91355, USA
+1-800 527 8645 (toll-free)
+1-661 257 6260
www.kirschnergroup.com
info@kirschnergroup.com
tkg.beauty
The Kirschner Group, Inc.

PROFESSIONAL SALON BRANDS
HAIRCARE
TOOLS
MEN
NAILS
HAIRCARE
RETAIL BRANDS
TOOLS
COSMETICS

AN EXPERT IN
PRIVATE LABEL:
ANDREA ROSA
relations between private label manufacturers
and clients’ brands. So, my experience with
the suppliers, together with Kirschner’s
knowledge of the numerous brands and
distributors that belong to the network, put
me in an advantageous position to obtain the
best deals for my clients. We understand their
needs and the characteristics of the products
they are looking for. In this way, we can guide
our clients to the best possible deals and the
most suitable manufacturers for each product
they plan to sell, also coordinating projects
that require multiple synchronized suppliers”.
Andrea Rosa, International Private Label Specialist at Kirschner
Andrea Rosa’s specific role is one of
consultancy to a large number of Kirschner
associated distributors and brands. He
advises on choosing the most suitable private
label manufacturer suppliers in the Italian
market for hair products, and assists the
customer for the realization of the whole
project.
Mr Rosa how did you become an expert in
Private Labels?
“Coming from IT and TLC, I have worked in
the private label cosmetic industry for over 12
years. Five years ago, I joined Kirschner and
I brought my experience into the company
where we developed a system to facilitate the
What makes your service different?
“It is a personalized service! Dealing with a
wide range of Private Label manufacturers we
can choose and suggest to our distributors
a roster of manufacturers, each specialized
in some products so that clients can build
a range getting the top quality and most
competitive prices.
This system comes to the advantage of
everyone: the manufacturer will work only
with what he does better, and the distributor
will get top quality and services for each
product of the range. On top of that, I follow
every project from the beginning to the
delivery to guarantee both sides that the final
goals are met”.
Where are the suppliers from?
“I take care of the Italian suppliers, especially
for hair products. I deal with the best of
Italian manufacturing, while my colleagues
in Kirschner take care of other areas of the
world”.

INTERVIEW
What are the advantage points with regards
to Italian suppliers?
“Without doubt, Italy is considered a place
of excellence in haircare product production.
Italian Manufacturers offer top quality,
especially for hair colouring and other
technical products. In Italy some of the best
hair and scalp treatments are also produced
and the offer is now aligned with the requests
of the market in terms of sustainability and
natural ingredients”.
So ‘Made in Italy’ is still important…
“At a global level, we witness that ‘Made in
Italy’ is an important added value for this
kind of product. The final consumers, even
the ones who ponder carefully on the prices,
appreciate the Italian origin of a product. In
certain areas, for example South America,
consumers would choose an Italian brand
even if the price is not the lowest”.
What are the products you supply the most?
Bleach and peroxide are the commodities
more requested, together with hair spray
and mousse: thanks to our technology
our ratio quality/ price in unbeatable. Of
course the permanent color is the king of
the italian private label production: but the
list is long: special unique items like color
accelerator, 20 in 1, lamination, plex and
peptides reconstruction, long lasting anti
frizz, leave in conditioners in oil, cream and
even in whipped cream mousse! Styling and
finishing are always in the menu, as the hair
care lines, as well. Now is the moment of the
hair wax in stick. In the very last years the
haircare line requests are more and more
green. oriented; and we are proud to offer
very sustainable and innovative formulation.
How is business going now?
“Demand is growing – at least for products that
guarantee high quality and performance. Our
industry is enjoying a positive period; the only
change brought about by the pandemic is an
adjustment in sales from professional to retail”.
How do you see the future of the private
label market?
“Compared to simple distribution, Private
Label has always been and will always be the
system that offers better guarantees to the
distributor and owner of the brand – in terms
of profit and loyalty of the clientele. This works
even better when the brand offers high quality
and reliable products like the ones we trade in”.
CONTACTS
Cell & WA: +39-342 858-0156
mail: AndreaRosa@KirschnerGroup.com
mail: ar@iplcc-usa.com
website : www.iplcc-usa.com
website: www.kirschnergroup.com

exclusivebrandstorino.com

Inspired
by beauty
The largest trade fair
for the beauty industries
in Japan
13 – 15 May 2024
Tokyo
For more details
2024

O’RIGHT
SUSTAINABLE WAVE
IN PROFESSIONAL SALONS
WILL YOUR COMPANY SURVIVE AFTER 2026?
The beauty industry is on the brink of a
transformative upheaval. In 2026, without thirdparty
verification, companies are prohibited from
self-claiming their products as green, including
popular labels such as natural, vegan, ecofriendly,
etc. This move significantly combats the
issue of companies falsely branding themselves
as eco-conscious.
Confronted with the “Empowering Consumers
for the Green Transition Directive,” can your
products stay ahead of the market? Can your
company survive? O’right has already embraced
the green transition. Join us and become a
pioneer in zero carbon beauty.
THE WORLD’S FIRST ZERO CARBON BEAUTY
COMPANY
As the world’s first zero carbon beauty company,
O’right has been certified by SGS for three
consecutive years since 2020, achieving
comprehensive carbon neutrality across the
entire organization and all product categories,
including scopes one, two, and three emissions.
In 2023, O’right Green Headquarters fulfilled
the RE100 initiative’s renewable energy pledge,
ensuring 100% green energy usage throughout
our offices, laboratories, and factories.
Not only that, but O’right has also dedicated
over 20 years to fostering goodwill towards
people, society, and the planet in raw materials
and packaging.
ABOUT US
Company Name:
O’right Inc.
Company Address:
No. 18, Gaoping Sec.,
Jhongfong Rd., Longtan District,
Taoyuan City 325021, Taiwan
E-mail: global@oright.inc
Website:
https://pro.oright.inc/en
Founded in:
Mar.8 2002
(International Women’s Day)
Number of employees:
270+
Founder & CEO:
Steven Ko
Main brands:
O'right, O'right | PRO
Headquarters ensure 100%
green energy usage throughout offices,
laboratories and factories.

O’RIGHT
Our products earned the USDA Certified
Biobased Product Label, marking them as a
priority for federal government procurement.
We refuse petrochemical ingredients, championing
biodiversity. The bottles are made from 100%
Post-Consumer Recycled (PCR) plastic, protecting
the oceans from plastic pollution.
Our innovative refill packs and facial mask
packs, which are recyclable, have earned the
prestigious Interseroh certification.
O’right firmly believes that the stakeholders
of a company extend beyond shareholders,
customers, or employees to include the natural
environment and all living entities. This year,
we’re leading the charge by responding to the
TNFD (Taskforce on Nature-related Financial
Disclosures), becoming one of the first
companies globally to join.
The various groundbreaking and disruptive
innovations have earned O’right international
acclaim, including the 2023 Sustainable
Beauty Awards in Paris, the Sustainability
Leadership Award, the Sustainability Pioneer
Award, recognition in Reuters as the 2023
Responsible Business Award for Corporate
Transformation, and Bloomberg’s Green ESG
50 List of the most noteworthy projects of the
year. Our efforts have even earned accolades
from the United Nations COP26 Global Climate
Summit host, who praised our product as
“Now I can have guilt-free hair care.”
GREEN FASHION AESTHETICS TOGETHER
In 2023, O’right proudly introduced O’right |
PRO, specifically designed for premium salons.
Drawing inspiration from the Parthenon in
Greece, it combines a square bottle shape
with linear textures, embodying the fusion of
strength and beauty.
The glass bottle showcases sustainable craftsmanship,
manufactured with eco-friendly electric
furnace methods to further reduce carbon
emissions, paired with mono-material ecofriendly
refill packs, marking a milestone in the
circular economy. Every detail embodies our
Steven Ko, Founder & CEO of O’right.
O’right has received the Reuters
Responsible Business Award.
REASONS WHY
The world’s first zero carbon
beauty company
Fulfillment of the RE100
renewable energy initiative
pledge
Carry USDA Certified
Biobased Product Label
Utilization of 100% PCR
recycled plastic
Among the first companies
to adopt the TNFD
Recipient of Made for
Recycling Interseroh+
Quality Seal
Winner of international
awards for sustainability
TogetherGreener

core values of Professional, Green and Fashion.
O’right believes that fashion is a form of
freedom, the freedom to express oneself,
and sustainability is the trendiest fashion.
Therefore, O’right | PRO not only offers
hairstyling but also represents a confident
expression for individuals.
In response to the trend of sustainable
fashion, O’right invites you to join in creating
a green fashion aesthetic together.
STAR
PRODUCTS
O'right | PRO Fashion Show 2023.
Scalp & Hair
Reinforcing Shampoo
Deeply Nourish and
Revitalize Scalp
Verified by SGS for
its anti-Malassezia
(dandruff-causing
fungus) properties,
demonstrating a
bacteriostatic rate
greater than 99.999%.
This vegan formula
integrates a variety
of precious plant
essences, paired
with scalp vitality
factors and Canadian
Willowherb Extract. It
effectively calms the
scalp, balances sebum
production, reduces
the proliferation of
Malassezia, invigorates
the scalp, and fortifies
hair roots.
Caffeine Melanin
Botanical Scalp
Revitalizer
See Your True Color
This product tackles
two hair issues by
incorporating two
exclusive natural
essences: caffeine
extract and dates
extract. Have you ever
wondered how hair gets
its color? “Melanin”
is the key. Hair is
structured into three
layers, the middle layer
is the cortex, where
melanin is located.
Natural date extract, rich
in melanin components,
is scientifically
validated and published
in the prestigious
Antioxidants journal.
It’s internationally
journal/INCI proven to
penetrate the scalp skin
effectively, combat aging
factors, nourishing the
hair while restoring its
natural beauty.
Botanical Scalp
Revitalizer for Him
Designed specifically
for male scalp care. By
harnessing the power of
natural plant extracts,
this botanical scalp
revitalizer balances
sebum secretion on the
male scalp, alleviating
discomfort caused by
dryness and enhancing
hair thickness. An
essential solution
for men’s hair care,
instilling confidence,
professionalism, and
reliability.

5 th International Exhibition for Cosmetics, Beauty, Hair
Home Care, Private Label, Packaging and Ingredients
25
Years
Tel: +90 212 2229060 |
2-3-4 October 2024
Istanbul Congress Center & Lutfi Kirdar & Istanbul Hilton
Taksim - Istanbul - Türkiye
www.beauty-istanbul.com
+90 533 4843030 | info@beauty-istanbul.com
1100+ Exhibitors
from 60+ Countries