ESTETICA Magazine USA (1/2024)

USA EDITION 

PHOTO FINISH 

Getting it just right 

GREEN LIGHT 

Sustainability in 

the hair industry 

UPDATES 

Products, news, 

personalities

A REVOLUTIONARY 

10-MINUTE COLOR 

CONTROL-X TECHNOLOGY HELPS 

TO PREVENT OVER-PROCESSING 

UP TO 100% GRAY COVERAGE 

SCAN TO 

LEARN MORE

* 

Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline. 

** 

Wella Company is a member of the International Collaboration on Cosmetics Safety.

125% 

More Shine * 

77% 

Reduced Breakage 

72H 

Frizz Control 

450°F 

Heat Protection 

* Compared to bleached hair without 

application of OLAPLEX N o. 7 Bonding Oil .

DRAMATIC SHINE 

BY THE DROP 

N° . 7 BONDING OIL 

Pro tip! In your hand, add 

OLAPLEX N o. 7 Bonding Oil to 

any styler to get all the shine 

and heat protection benefits 

without overloading the hair. 

- Christin Brown, 

OLAPLEX Global Ambassador 

I recommend my clients 

apply a pea-sized 

amount OLAPLEX N°.6 

Bond Smoother ® to the 

palm of their hand, then 

tap the bottom of the 

N°.7 Bonding Oil bottle 

to get a perfectly dosed 

amount, and mixing them 

together before applying. 

- Chad Kenyon, 

OLAPLEX Global Ambassador 

@OLAPLEX 

WWW.PRO.OLAPLEX.COM

haireditorial 

Hair, hair – Everywhere! 

While working on the feature articles in this issue, I stumbled upon 

so many amazing things and people. My search renewed my wonder 

of how the hair industry intersects with so many other fields. 

First I found Sheryl Tucker de Vasquez, a visionary architect who 

was inspired by traditional African hairstyles to create innovative and 

sustainable structures with sociological overtones. Simply amazing! 

Then there was Zsofia Kollar and her determination to use hair fiber, 

the strongest protein in nature, to manufacture textiles for fashion designers 

according to the principles of a circular economy. When I contacted 

Matter of Trust for updates on their efforts to recycle hair, fur, and fleece to 

make booms and mats to clean up oil spills, Lisa Gautier was eager to get 

me on a video call, during which her boundless energy and passion was 

evident as she explained their incredible organization and how they were 

moving beyond cleaning up the environment to actually nurturing it! 

Like me, they are making new discoveries about hair every day. 

So hair is of course about beauty and self-esteem, but also about culture, 

sociology, architecture, textiles, the environment and more. It can be 

inspired and inspirational and – most of all – never ceases to surprise us. 

Marie Scarano 

Editor-in-Chief 

05E

professional 

sustainable style 

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D4 ORIGINAL 9 ROW STYLER 

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In this issue: 

HAIR editorial Hair, hair - Everywhere! 05 

ESTETICA 

THE HAIR MAGAZINE 

esteticamagazine.com 

N. 151 

01/2024 

Wella Professionals 

Koleston Express 

Hair: Briana Cisneros 

Photo: Benny Askinas 

Make-up: Francie Tomalonis 

Styling: Ashley Chako 

photoshoot Cover story 08 

catwalks NY Fashion Week - Spring/Summer 2024 10 

direction Photo Finish 16 

culture Mutual Inspo 22 

tribute Special Moments 25 

celebrity Manual for Living 26 

color Tutti-Frutti! 28 

trends The best of international hair looks 33 

PRO dossier green Salon Sustainability 82 

dossier digital Connectivity 86 

$ 

CONTACTS 

Nives Carena 

Estetica - Via Cavour, 50 

10023 Torino (Italy) 

nivescarena@estetica.it 

Marlena DuRon 

1564 Seabridge Lane, 

Oxnard, CA 93035 (USA) 

Tel. + 1 3104153360 

marlenaduron@gmail.com 

à 

SUBSCRIPTIONS 

e-mail: customercare@estetica.it 

www.esteticamagazine.com 

PUBLISHER AND MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Marie Scarano - esteticausa@estetica.it 

GLOBAL EDITORIAL AMBASSADOR 

Sergi Bancells - sergi@esteticamagazine.com 

INTERNATIONAL EDITOR-IN-CHIEF 

Laura Castelli - l.castelli@estetica.it 

INTERNATIONAL ADVERTISING COORDINATOR 

Monica Tessari - m.tessari@estetica.it 

INTERNATIONAL COORDINATOR 

Emanuela Vaser - e.vaser@estetica.it 

LAYOUT 

Manuela Artosi, Davide Cardente 

ADVERTISING & P.R. 

Nives Carena - nivescarena@estetica.it 

ESPAÑA 

Elisabet Parra 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Bérénice Claude 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto 

DIGITAL 

Erica Balduini, Giorgia Ludovico, 

Stefania Rao, Elena Romani

hairphotoshoot 

COVER 

STORY 

WELLA PROFESSIONALS INTRODUCES A REVOLUTIONARY 

NON-PROGRESSIVE COLOR THAT DEVELOPS IN ONLY 10 MINUTES. 

THE RESULT? FAST AND RELIABLE COLOR. 

Wella Professionals continues to be 

the ultimate playground for creators 

of fashion-foward hair design. Now 

with their new express permanent 

color, Koleston Xpress, the luxury of 

time is combined with the luxury of a 

professional salon color to provide 

reliable results every time. Thanks to 

its Control-X Technology, which 

helps prevent over-processing, 

Koleston Xpress provides up to 

100% gray coverage in just 10 

minutes – so stylists can unleash 

their creativity in less time than ever. 

All this makes Koleston Xpress the 

perfect tool for express services, 

guaranteeing a successful day behind 

the chair. Why choose between 

speed and reliable results when you 

can have both with Koleston Xpress? 

Get all the details! 

Just scan here... 

more 

more 

E08

Hair: Briana Cisneros 

Photo: Benny Askinas 

Make-up: Francie Tomalonis 

Styling: Ashley Chako 

10-MINUTE COLOR 

Koleston Xpress is currently available in a smart palette of 13 shades. The premium vegan formula 

features an integrated Metal Purifier to help protect hair from extra damage happening in the presence 

of metals wherever color is placed. Clients are left with healthy-looking hair color after color. 

09E

haircatwalks 

Spring 

Summer 

2024 

Ecru/Nazrana 

Marie Scarano 

E1 0

NY Culture Club Oh Polly 

Vitruvius 

ECRU@NOLCHA 

ECRU New York Creative Director Lisa Lobosco, ECRU New York 

Creative Director, and her team were tasked with collaborating 

with Nazranaa, Oh Polly, Vitruvius, and NY Culture Club 

designers to create the season’s most wanted hair creations, 

mostly embodying minimalistic glam! 

Photo: Filippo Fior Photo: Filippo Fior 

FEKKAI @ 

ALTUZARRA 

The ALTUZARRA Spring/ 

Summer 2024 runway was 

inspired by “Rosemary’s Baby,” 

Roman Polanski’s masterpiece. 

International stylist Jawara used 

FEKKAI best-sellers to create a 

vision of modern femininity and 

undone elegance. 

Filippo Fior 

Photo: Anna Istomina 

11E

haircatwalks 

Spring 

Summer 

2024 

QR Code ORIBE 

See more of the Lapointe 

runway show 

video 

Lapointe 

video 

E12

ORIBE 

The Oribe team sponsored 

several shows during NYFW, 

demonstrating their talent 

for interpreting the inspiration 

for the latest trends to create 

hairstyles that would perfectly 

capture the spirit, the fabrics, 

and even the cultural 

throwbacks of each collection 

– from the mermaids and 

unicorns, to Victorian times, 

to complex braids in high 

ponytails. 

Puppets & Puppets 

Puppets & Puppets Hair by Dylan Chavles 

photo: bestcommajeb 

Puppets & Puppets 

Dauphinette Hair: Mandee Tauber Photos by Jeb Burroughs 

The Blonds Hair: Kien Hoang Photo @tim.hawkings: 

Lapointe Hair: Joey George Photo: Tim Hawking 

The Blonds 

Lapointe 

Eckhaus Latta Hair: Dylan Chavles Photo @tim.hawkings 

Eckhaus Latta 

13E

hairdirection 

Hair: Mego Ayvazian and Mckenzie Lehmann Assistant: Lorena Guevara / Photo: Mohammed Ghanayem Freshly Cut Film / Make-up: Jannette Marin & Lauren Anderson 

PHOTO 

FINISH 

E16

■ BIG IS BEAUTIFUL. “Step into a world 

where the vivid, the audacious, and 

the extraordinary take form within 

the Rouge de CHI collection. In the 

world of beauty, red is not just a color; 

it also represents excitement, passion, 

energy, and love. Add extreme coils 

and volume and the picture is complete.” 

Mego Ayvazian and McKenzie 

Lehmann (USA) 

▲ 

PRAVANA Creator, Taylor Rae: French & Ivi 

WHEN IT COMES TO 

EDITORIAL WORK, 

THE DETAILS MAKE 

ALL THE DIFFERENCE. 

LIGHT AND SHADOWS, 

COMPOSITION, 

STYLING AND 

FINISHING. HERE ARE 

SOME OF OUR FAVES. 

Gary Kelly & Marie Scarano 

▲ GIRL ON FIRE. “For my model 

Cameron, I used Pravana’s VIVIDS 

Flame, a fiery red-orange, complemented 

with pops of VIVIDS Sunstone and 

Neon Orange for subtle dimension 

throughout. For the finish, I chose a 

1-inch long barrel curling iron to create 

a lived-in wave with a finishing touch 

of dry texture spray for added volume.” 

Taylor Rae, Pravana Creator (USA) 

◆ CONTOURING. “Creating this look 

involved meticulous attention to detail, 

particularly focusing on precise lines 

to enhance the various lengths and 

textures. I carefully tailored each 

section, ensuring seamless blend in the 

beard and paying close attention to the 

unique characteristics of the texture. 

The use of detailed, precise lines played 

a significant role in achieving the refined 

and polished finish.” Nieves Almaraz, 

Lead WAHL Educator (USA) 

● GREY-GREEN GORGEOUS . “The 

vulnerability of the pose aligned 

perfectly with the structure of the hair. 

This was about taking textured hair and 

applying different techniques to show 

how you can create unexpected looks. 

The shine on the finish and the overall 

dynamism instill a desire to interpret 

what lies beneath.” Lisa Farrall (UK) 

Hair: Nieves Almaraz Photo: John Gress 

◆ 

● 

Hair: @lisafarrall @wig_london / Photo: @condrycalvinmlilo / Creative Direction: 

@lisafarrall / Make-up: @laurenkay.co.uk / Styling: @elevate.the.everyday 

17E

hairdirection 

Hair&Styling: Audrey Adrine Petrosyan / Photo: Kale Friesen / Make-up: Ashley Guerra 

◆ 

Hair: Andy Heasman, International Creative Director, RUSH Hair and the RUSH Artistic Team / 

Photo: Jack Eames / Make-up: Lans London / Styling: Robert Morrison 

■ 

Hair: Danilo Giangreco / Photo: Jack Eames / Make-up: Megumi Matsuno / Clothes Styling: Veronika Greenhill 

▲ 

■ GRAPHIC GEOMETRICS. “The Rush 

Artistic Team shares a strong love for 

beautiful hair and the partnership 

between cut and color. For our “Up In 

The Clouds” collection, we were inspired 

by the contrast of light and dark. Using a 

light and subtle background we knew we 

wanted to create a strong, head-turning 

look. Opting for such a fiery color, our 

vision was to marry this with a strong, 

sharp and defined cut, adding a high 

shine and gloss to give the essence of 

luxury.” Andy Heasman (UK) 

▲ TWIST & SHOUT. “The sleeked, polished 

and hi-shine hair exudes elegance and 

sophistication. Each strand is meticulously 

brushed, creating a seamless effect that 

reflects a radiant sheen. Its simplicity 

speaks of meticulous grooming and an 

unwavering commitment to a sleek, stylish 

presentation. The whole look was set to 

dry with a diffuser and finished using 

Revlon Glamourama shine spray.” 

Danilo Giangreco (UK) 

◆ DIFFERENT STROKES. “After cutting 

and colouring, I applied a smoothing 

shine product and blow-dried the hair in 

different direction, ensuring that the hair 

could be styled in front of the camera in 

different directions. I finished using a flat 

iron at the lowest temperature. For the 

shoot, I used a wide-tooth comb and shiny 

hairspray to play with the hair to see where 

my color placement looked the best.” 

Audrey Adrine Petrosyan (USA) 

● QUIFFS & TAILS . “Taking two totally 

contrasting shapes, textures and 

references to create a cohesive image 

is always the ultimate challenge. 

The graphic gelled lines and the Marcelinspired 

wave achieve balance with the 

clothes. But what makes the whole thing 

work is the finish. The lines must be 

fluid, the top needs the right height and 

the wave needs a cleanliness that shines 

without appearing unnatural. Technique 

combined with taste is what makes 

an image.” Tom Connell (UK)

● 

Hair, Art Direction & Photo: Tom Connell / Colour: Ashleigh Hodges / Hair Team: Mathew Gavin, Alessandro Tammaro, Nadina Ray / Make-up: Michelle Guandalini 

19E

hairdirection 

Hair: Jack & the Wolfe / Colour: Lydia Wolfe / Photo: Phillip Veitch / Make-up: Ellie Durdridge 

●

● FLIP IT! “We absolutely love this 

image from our collection “Heiress”. 

It has the precision of a classic bob, but 

is styled to create a unique shape with 

an airy texture. Hair moves and our goal 

is always to create a finished result that 

nevber looks lifeless.” Jack Mead (UK) 

■ TO THE POINT. “I adore this image 

from my recent collection, “Prism”. It’s 

all about reflecting tone through color 

merging, blending and sectioning to 

create a phenomenon of light refraction. 

When creating this red tone, I wanted 

it to look as vibrant as possible, with a 

gorgeous sleekness and shine. Using an 

intense pigment ensured the color has 

intense results, while also caring for the 

hair to ensure it looked as healthy and 

glossy as possible following the color 

process. To finish I used Schwarzkopf 

Professional Chroma ID Red Bonding 

Color Mask to create maximum punch 

and shine.” Suzie McGill (UK) 

▲ PAINT SHOP. “This collection 

celebrates the imperfect; the 

disconnected, and the unexpected 

visual anomalies that enthrall the eye. 

We started with a round brush blowout, 

leaving the root and fringe area flatter. 

3-dimensional flat iron waves were then 

added and hand-placed for optimum 

enhancement of the grad shape. We used 

Olivia Garden tools and Lisap finishing 

products.” Liza Espinoza Achurra& 

Cherry Barber Petenbrink (USA) 

◆ WELL-APPOINTED. “This shoot was 

inspired by the latest Newance fashion 

shades launch. This is one of two looks 

I created – based on Orange and the 

other on Red Violet - to accentuate the 

model’s features. Chevonne’s skin tone 

was fairer, which made her look pale 

sometimes, so I used shades of orange to 

brighten up her overall features as well as 

the look.” Alex Neo (Singapore) 

■ 

Hair: Suzie McGill, Artistic Director at Rainbow Room International / Photo: Michael Young 

Make-up: Jak Morgan / Styling: Clare Frith 

Cut: Liza Espinoza Achurra Color: Cherry Barber Petenbrink / Styling: 

Liza Espinoza, Cherry Petenbrink, Bryce Adams and Reynaldo Achurra / Photo: Nohemi Capetillo (@ 

noamyphotographer) / Make-up: Ashley Klepitsch (@ashleyklepitch)Michael Wright 

▲ 

◆ 

Stylist: Alex Neo Salon: The Lawn Hairdressing / Model: Chevonne Yang 

21E

hairculture 

MUTUAL 

INSPO 

Marie Scarano 

AN ARCHITECT FOUND UNEXPECTED INSPIRATION IN 

BRAIDED AND THREADED NIGERIAN HAIRSTYLES. NOW SHE STUDIES 

SUSTAINABLE DESIGNS WITH SOCIOLOGICAL OVERTONES. 

ARCHITECTURE has often been 

a source of inspiration for hair, as 

seen especially in certain avant-garde 

creations during competitions. 

Now Nigerian braided and threaded 

hairstyles are inspiring architect Sheryl 

Tucker de Vazquez to take traditional 

and contemporary Black hair styles and 

apply them at an architectural scale to 

create operational shading/ventilation 

chimneys. Moreover, the structures are 

both stunning and sustainable. “Coiled 

strands of Black hair give it a unique 

plasticity, allowing it to be sculpted into 

a myriad of forms,” explains Sheryl, 

who is also a professor at the University 

of Houston. “The Hair Salon project 

demonstrates how the integration of 

indigenous African knowledge with 

western systems can support resiliency 

in under-resourced Black communities 

while also affirming Black identity 

and culture in the public realm.” 

E22 

Photo: J. D. ‘Okhai Ojeikere 

Discover more 

about this 

fascinating story 

by using the 

QR Code below. 

more 

more 

Tucker de Vazquez Architecture, Sheryl Tucker de Vazquez, 

Maisie Munoz, principals 

Photo: Nicholas Nguyen 

Photo: Nicholas Nguyen

Photo: Nicholas Nguyen 

23E

exclusivebrandstorino.com

hairtribute 

SPECIAL 

MOME NTS 

ANGUS MITCHELL WAS AN ICON IN THE HAIR INDUSTRY AND LEFT 

AN INCREDIBLE LEGACY, THANKS TO HIS OWN TALENTS AND PASSIONS. 

BUT WHAT HE LEFT ME PERSONALLY IS PRICELESS. 

Marie Scarano 

UPON HEARING the news of Angus 

Mitchell’s passing, I immediately recalled 

a phone call we shared about ten years 

ago. I was doing an article about 

“hairdressers’ special hobbies”, including a 

profile of Angus... not for his activism or 

philanthropy, but for his rare car 

collection! I was apprehensive about our 

interview! After all, Angus was a “big 

kahuna”, a corporate guru, a world-class 

hair stylist, a trendsetter! And he was 

taking precious time out of his busy day 

to talk to me personally! I had no idea 

the profound impact our brief talk would 

have on me! His warmth, his affability, 

his boyish enthusiasm when talking 

about his passion. What remained with 

me was his spontaneous and delightful 

admission that he had a different hat he 

would wear when driving each car! And 

we had a chuckle like old friends. And so 

Angus’s passing reminded me that all 

that matters in life are small joys, brief 

encounters, and our own humanity... 

Gearbox LA, 

located in Van Nuys, 

CA. is home to Angus 

Mitchell’s private 

collection of cars. 

E00 

25E

haircelebrity 

MANUAL FOR 

Gary Kelly 

LIVING 

INTERNATIONAL DRAG SUPERSTAR AND POP CULTURE ICON, RUPAUL, 

OFFERS A REVEALING, BRUTALLY HONEST, SURPRISINGLY POIGNANT, AND 

DEEPLY INTIMATE MEMOIR OF GROWING UP BLACK, POOR AND QUEER. 

WITH PROFOUND CLARITY 

AND TENDERNESS, RuPaul’s 

just-published biography, The House 

of Hidden Meanings, is a self-portrait 

of the legendary icon from the early 

challenges of growing up as a queer 

Black kid in San Diego, to drag icon 

and powerhouse producer of one of the 

world’s largest television franchises. 

RuPaul’s ever-shifting nature has 

always been part of his brand as both 

supermodel and super mogul. In this 

memoir, RuPaul makes himself truly 

known. RuPaul’s singular and 

extraordinary story is a manual for 

living - a personal philosophy that 

testifies to the value of chosen family, 

the importance of harnessing what 

makes you different, and the 

transformational power of facing 

yourself fearlessly. 

RuPaul poses with the Outstanding Host for a 

Reality or Competition Program award during the 

2024 Creative Arts Emmys at Peacock Theater 

on January 07, 2024 in Los Angeles, California. 

(Photo by Frazer Harrison/Getty Images) 

E26

Cast members Vanessa Vanjie Mateo, Kameron Michaels and Derrick Barry, 

directors RuPaul and Jamal Sims and cast members Naomi Smalls, Asia O’Hara 

and Yvie Oddly, speak onstage during a news conference for the world premiere 

of “RuPaul’s Drag Race Live!” at Flamingo Las Vegas on January 31, 2020 in Las 

Vegas, Nevada. (Photo by Ethan Miller/Getty Images) 

Scan here to hear 

RuPaul’s emotional 

announcement 

signalling the 

publication of his 

biography. 

video 

video 

27E

haircolor 

TUTTI - 

FRUTTI! 

HOT ON THE HEELS OF PANTONE’S COLOR OF THE YEAR – PEACH 

FUZZ – IS GOLDWELL’S 2024 PROPOSAL OF MIDNIGHT BERRY! 

TRENDS NOW POINT TO DELICIOUSLY FRESH AND VIBRANT COLORS... 

WITH MIDNIGHT BERRY, the 

2024 Goldwell Color of the Year, 

the company once again showcases 

its expertise in creating colors 

that transform hair into a work of art. 

Midnight Berry is a shade of highly 

saturated purple and the deepest 

blues to exude richness and 

complexity, effortlessly encompassing 

two of the freshest shades for the 

upcoming year. Moreover, they may 

be an interesting complement to 

Pantone’s selection – Peach Fuzz. 

“Midnight Berry is a shade that 

embodies the spirit of the modern 

woman – confident, daring, and 

unapologetically unique,” says Angelo 

Seminara, Goldwell Global 

Ambassador. “Hair color should 

be a reflection of one’s individuality, 

and Midnight Berry offers endless 

possibilities for self-expression. It’s a 

shade that truly stands out in a crowd.” 

Photo: Baraa Jalahej 

Whether in home decor, 

nature, or fashion - 

colors like Midnight 

Berry make a statement. 

Photo: Max Rahubovskiy 

Photo: Diana Light 

E28

29E

CONTINENTS CUP 

FEBRUARY 18, 2024 

WINNERS ANNOUNCEMENT APRIL 30th 2024 

ONLINE PHOTOGRAPHIC CHAMPIONSHIP 

COMPETITION 

CATEGORIES 

LADIES M.H. 

PRESTIGE GALA 

OPEN WAVE STYLE 

NTINENTS CUP 

ROMANTIC BRIDAL 

CREATIVE HAIR COLOR 

PE - ASIA - AMERICA 


GENTS M.H. 

COM. FADE 

SKIN FADE 

STREET CUT 

LONG CURLY LOOK 

AESTHETICS ON LIVE MODEL 

EYEBROWS SHAPING & TINTING 

BRIDAL MAKEUP 

CREATIVE MAKEUP 

CREATIVE EYELASH 

NAILS 

CREATIVE NAIL DESIGN L.M. 

FANTASY NAIL M. HAND 


EUROPE - ASIA - AMERICA 


NTINENTS CUP 

PE - ASIA - AMERICA 

www.omchairworld.com 


EUROPE - ASIA - AMERICA 


FEBRUARY 18, 2024

HAIRWORLD 

WORLD CUP 

OCT. 12-14 PARIS 2024 

HAIRWORLD 

PRESENTS 

WORLD CUP 

OCT. 12-14 PARIS 2024 

OMC is the leading global hair and beauty organization, with memberships in over 50 

countries and more than 2 million individuals since 1946. It is the only official association that 

annually awards World Champions in Hair, Aesthetics, and Nails. Established in 1946, OMC 

offers education, showcases fashion collections, and organizes competitions worldwide. 

www.omchairworld.com

Join the world’s #1 

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HAIR TRENDS >>> 

The best of international hair looks 

Il meglio della modacapelli internazionale 

Le meilleur des tendances coiffure internationales 

Die Top internationalen Hair Looks 

Lo mejor de la modacabello internacional

hairtrends 

>>> 

ON-LINE COLLECTION conveys Elise Antoine‘s desire for minimalism 

through her use of pastel shades. She has no qualms about mixing feminine and 

masculine beauty in her desire for timeless authenticity. 

ON-LINE COLLECTION comunica il minimalismo di Elise Antoine 

attraverso sfumature pastello. In libertà, mixa bellezza femminile e maschile, alla 

ricerca di un’autenticità senza tempo. 

ON-LINE COLLECTION exprime le désir d'Élise Antoine pour le minimalisme 

à travers l'utilisation de teintes pastel. Elle ne cesse d’explorer les beautés 

androgynes visant une authenticité intemporelle. 

ON-LINE COLLECTION zeigt Elise Antoines Wunsch nach Minimalismus 

durch die Verwendung von Pastelltönen. In ihrem Wunsch nach zeitloser 

Authentizität vermischt sie weibliche und männliche Schönheit. 

ON-LINE COLLECTION transmite el deseo de Elise Antoine por el minimalismo 

a través del uso de tonos pastel. Mezcla la belleza femenina y masculina 

en su búsqueda de autenticidad atemporal. 

Hair: Elise Antoine 

Photo: Weronika Kosinska 

Make-up: Maja Blawuciak 

Styling: Patryk Gajewski

video 

video

hairtrends 

Hair: Dee Parker Attwood 

@Wieselmann 

Photo: Andrew O'Toole 

Make-up: Kylie O'Toole 

Styling: Emma Bosley

Hair: Michelle Pargee 

Photo: Gary Liu 

Make-up: Timothy Hung 

NAHA 2024 Finalist

hairtrends 

Hair: Erin Fernandes@Bon Bon Salon 

Photo: Natasha Gerschon 

Make-up: Kim Creton 


Hair: Tia Gentles 

Photo: Desmond Murray 

Make-up: Abbie Beautement 

Styling: Lewis Robert Cameron 

Images: FPA 

video 

video

hairtrends 

Hair: Tracey Ann Smith 

Photo: Richard Miles 

Make-up: Lauren Mathis 

Styling: Magdalena Jacobs

video 

video 

International Creative Direction: 

Simon Ellis@Schwarzkopf Professional 

Hair: Brendnetta Ashley, 

Maggie Hancock, Nick Irwin 

Photo: Raffaele Cariou 

Make-up: Helge Branscheidt 

Styling: Fanny Ourevitch

hairtrends 

BIRCH COLLECTION 

Creativity connects organically with nature illuminating 

an infusion of harmonious magic. 

Creatività e natura si contaminano creando 

un’unica, armoniosa magia. 

La créativité se connecte de manière organique à la nature, 

infusée d’une magie harmonieuse. 

Kreativität verbindet sich organisch mit der Natur 

und illuminiert einen Hauch harmonischer Magie. 

La creatividad se conecta orgánicamente con la naturaleza, 

iluminando una infusión de magia armónica. 

Hair, styling & video: Kati Suokas@Glohair 

Photo: Mikko Karekivi 

Make-up: Tiina Lamberg 

video 

video 

KATI SUOKAS

hairtrends 

Creative Direction: Mimmo Laserra 

@Farmaca International 

Colour: Davide Maisano, Nicolò Antonelli 

Photo: Mauro Mancioppi 

Make-up: Davide Maisano, Zeno Sorini 

Styling: Luca Termine

Hair: Cos Sakkas@Toni&Guy 

Colour: Francesco Fontana 

Photo: Jack Eames 

Make-up: Lans Nguyen-Grealis 

Styling: Borna Prikaski

hairtrends 

Swirling, dynamic upward patterns. 

Texture dinamiche e danzanti. 

Motifs ascensionnels et dynamiques. 

Wirbelnd dynamische Aufwärtsmuster. 

Patrones ascendentes y dinámicos. 

Creative Direction: Antoinette Beenders, 

Hannah Ruth Evans@Aveda 

Co-Directors, Colour: Joey Hooten, 

Ashley McCarty 

Photo: Lauren Krysti 

Make-up: Peter Phung 

Wardrobe: Neviasier

video 

video

hairtrends 

Hair: Lorenzo Marchelle 

Photo: Lele Oldrini 

Make-up: Rossella Pisani 

Styling: Isabella Ingravallo 

Products: Extensions by Hairdreams

Hair: Stephanie Bellairs 

Photo: David Mannah 

Make-up: Laura Robertson 

Styling: Josie McManus

hairtrends 

Hair: Julie Vriesinga@Entrenous 

Photo: Paula Tizzard 

Make-up: Florencia Taylor 


Art Direction: Bruno Marc Giamattei 

@Marc Antoni 

Photo: Jamie Blanshard 

Make-up: Katie Moore 

Styling: Ellen Spiller

hairtrends 

Art Direction: David Katchadourian 

Hair: Intercoiffure Paca Team 

Photo: Pascal Latil 

Make-up: Ambre Thomas 

Styling: Crystel Pilone

video 

Hair: Cos Sakkas@Toni&Guy 

Colour: Francesco Fontana 


Make-up: Lans Nguyen-Grealis 

Styling: Borna Prikaski 

video

hairtrends 

Hair: Rebecca Jacques 

Hair Team: Aimee Atkins & Sarah Webley 

Photo: Trevor & Patricia Photography 

Make-up: Roseanna Velin

Hair: Krasa Team@Ulta Beauty 

Photo: Richard Monsieurs 

Make-up: M. Wulff, D. Adam, D. Potapov 


hairtrends

FRAMESI COLLECTION 2024 

Proposals with a style story in which 

every woman can recognize herself. 

Proposte con una storia di stile 

in cui ogni donna può riconoscersi. 

Des propositions avec une histoire de style dans lequel 

chaque femme peut se reconnaître. 

Verschiedenste Hairstyles, in denen sich jede Frau 

wiedererkennen kann. 

Propuestas con una historia de estilo, en la que 

cada mujer puede reconocerse. 

Hair: Italian Style Energy, Italian Style Framesi, Italian Style International 

Photo: Karel Losenicky 

Make-up: Silvia Dell’Orto 

video 

video 

FRAMESI

hairtrends 

International Creative Direction: 

Simon Ellis@Schwarzkopf Professional 

Hair: Brendnetta Ashley, 

Maggie Hancock, Nick Irwin 

Photo: Raffaele Cariou 

Make-up: Helge Branscheidt 

Styling: Fanny Ourevitch

Creative Direction: 

Richard Ashforth@Saco 


Make-up: Megumi Matsuno 

Styling: Michelle Kelly

hairtrends 

Hair: Jordanna Cobella 


Make-up: Meg Lindow 


Hair: Annie Ankervik 

Photo: Linda Andersson 

Make-up: Adam Nilsson 

Styling: Matilda Eliasson

hairtrends 

Hair Direction: Anna Pacitto 

@Salon Pure Montreal 

Photo: Brian Ypperciel 

Make-up: E. Ulianova, N. Archambo 

Styling: Florence O. Durand 

Products: Davines

Hair: Tia Gentles 

Photo: Desmond Murray 

Make-up: Abbie Beautement 


Images: FPA

hairtrends 

Blonde… captured in its glorious diversity. 

Il biondo… in tutta la sua magnifica diversità. 

La blondeur... dans toute sa diversité. 

Blond… in der herrlichsten Vielfalt. 

Rubia... en toda su gloriosa diversidad. 

Hair: Eric Zemmour 

@L'Oréal Professionnel 

Photo: Stéphane Gagnard 

Make-up: Laurie 

Styling: Your's Monaco 

Tools: Mizutani Scissors

hairtrends 

Hair: Quinn Enright & Michelle Oliver 

Photo: Morgan Gold 

Make-up: Renee Rampersad 


Hair Direction: Anna Pacitto 

@Salon Pure Montreal 

Photo: Brian Ypperciel 

Make-up: E. Ulianova, N. Archambo 

Styling: Florence O. Durand 

Products: Davines

hairtrends 

Hair: Antonio Palladino 

Photo: Chris Bulezuik 

Make-Up: Grace Hayward 


Images: FPA

Hair: Chris Cutz@The BarberBar 

Photo: Georgia Wallace 

Make-up: Brooke Clarke

hairtrends 

video 

video 

Creative Direction: 

Richard Ashforth@Saco 


Make-up: Megumi Matsuno 

Styling: Michelle Kelly

Hair: Liza Espinoza Achurra 

Colour: Cherry Barber Petenbrink 

Photo & Styling: Nohemi Capetillo 

Make-up: Ashley Klepitsch

hairtrends 

Hair: Lorenzo Marchelle 

Photo: Lele Oldrini 

Make-up: Rossella Pisani 

Styling: Isabella Ingravallo 

Products: Extensions by Hairdreams

Hair: Ria & Laura Kulik 

@The HairBank 

Photo: Narita Savoor 

Make-up: Morgan Defre

hairtrends

BE YOU 24 COLLECTION 

Classic, extravagant, or retro, the texture & length give each 

look an unexpected twist. 

Classico, stravagante, o rétro, lunghezza e texture 

danno a ogni look un twist inaspettato. 

Classique, extravagant ou rétro, texture et longueur donnent 

à chaque look une touche inattendue. 

Klassisch, extravagant oder retro - Textur und Länge 

verleihen jedem Look einen unerwarteten Twist. 

Clásico, extravagante o retro, la textura y longitud 

dan a cada look un giro inesperado. 

Hair: Martin Dürrenmatt@MD Hair Atelier 

Photo: Christian Schild 

Make-up: Christian Schild 

Styling: Lukas Blasberg 

Video: Niko Iliadis 

video 

video 

MARTIN DÜRRENMATT

hairtrends 

Hair: Tracey Ann Smith 

Photo: Richard Miles 

Make-up: Lauren Mathis 


Hair: Julie Vriesinga@Entrenous 

Photo: Paula Tizzard 

Make-up: Florencia Taylor 


hairtrends 

Art Direction: David Katchadourian 

Hair: Intercoiffure Paca Team 

Photo: Pascal Latil 

Make-up: Ambre Thomas 

Styling: Crystel Pilone

Hair: JorgeX and János Déri

hairtrends 

DISCOVER MORE... 

IN OUR HAIR GALLERY 

ESTETICA CONTINUA! 

GUARDA L’HAIRGALLERY 

ESTETICA HAIR, ENCORE PLUS 

AVEC SA GALERIE D’IMAGES 

ENTDECKE MEHR… 

IN UNSERER HAARGALERIE 

DESCUBRE MÁS… 

EN NUESTRA HAIR GALLERY 

video 

video

prodossier green 

SALON 

SUSTAIN 

John Paul Mitchell Systems 

E82

The hair industry is becoming a leader in sustainability thanks 

to innovative solutions in everything from salon design to 

amazing recycling options and, of course, natural and botanical 

products in eco-packaging! 

ABILITY 

Marie Scarano 

BEAUTY WITHOUT COMPROMISE 

This is the motto that nicely sums up Eufora CEO and Co-Founder Beth 

Bewley’s people and planet friendly philosophy into the fiber of 

day-to-day business. Indeed, those in the know are concerned about 

sustainability and it all starts with individual responsibility. Why does 

it matter? Says Bewley, “As keepers of the planet for future 

generations, it is our responsibility to explore, adopt and embrace 

eco-friendly practices and purposeful product formulation.” 

Individual salons, through local and national organizations, like Green 

Circle Salons or L’Oréal Professional’s Sustainable Salon Emotion 

are good places to start. Moreover, by collecting waste, you can make 

a positive impact on the environment, attract more clients, and become 

a role model for sustainable practices within your industry. Whether 

energy-water efficiency in the salon, recycling programs, or natural and 

safe products, here is some inspiration to help you get your green on! 

83E

prodossier green 

WHO KNEW?! 

In 1998, Lisa Craig Gautier co-founded 

Matter of Trust with her husband, 

Patrice Olivier Gautier, based on the 

premise that hair can absorb up to 5 

times its own weight in oil. This inspired 

them to partner with Phil McCrory, a 

hair stylist and inventor from Alabama, 

to felt hair fibers into mats or stuff them 

into recycled burlap sacks or pantyhose 

to make environmentally friendly booms 

that help clean up oil spills. Today the 

organization has grown and research 

has continued. More recently, short hair 

was found to be an effective fertilizer in 

gardens!... with the added advantages 

of preventing erosion and being a natural 

pest deterrent. Is there anything we can’t 

do with hair!? Find out how you can 

donate hair, fur and fleece to one of 

their many hubs around the world! 

https://matteroftrust.org 

www.thehumsum.org 

BOTANICALS & RECYCLABLES 

When it comes to products, look for natural and botanical 

ingredients and recycled/recyclable packaging. Eufora has 

converted packaging plastics to primarily PCR (post-consumer 

recycled waste), winning them the 2023 People’s Choice Award 

Winner by Tricorbraun, a global leader in the packaging industry. 

Each Eufora package is marked with the associated recycling 

icon while a simple chart guides consumers through correct 

recycling practices - whether bottle, tube, cap or can. Paul 

Mitchell Awapuhi Wild Ginger products are sustainably 

harvested from the Paul Mitchell Awapuhi Farm, which has 

been tended to by the same family for over 40 years. When 

each plant is harvested,a portion of each root is replanted for 

the following year’s harvest. Designed to reflect the brand’s 

Hawaiian heritage, the new packaging contains at least 25% 

post-consumer recycled materials. Paul Mitchell’s Clean 

Beauty hair care and styling line was also created using a 

high percentage of naturally derived ingredients in biobased 

packaging (excluding caps, closures and pumps). 

E84

GREEN GREATS! 

Natural and botanical ingredients, 

often sustainably sourced, are better 

for both hair health and the 

environment. Better yet, performance 

is never compromised! 

KMS 

“RE-CIRCULATION” 

Human Material Loop works to 

transforms hair waste into 

next-generation materials for the 

textile industry. Recycled polyester 

is still releasing microplastic into 

our blood and lungs, vegan leather 

is still plastic, and we still poison 

over 5 million people every year with 

cotton pesticides. “It’s not just about 

transforming waste into something 

useful [...]. This material contains no 

harmful chemicals, no microplastics, 

and it’s made of keratin, the 

strongest protein discovered in 

nature,” explains founder and CEO 

Zsofia Kollar. Above is a dress made 

from hair collected from the Henkel 

Professional Education Studio 

in Hamburg for their Essential Looks 

campaign Spring 2024 

https://humanmaterialloop.com 

KMS CONSCIOUSSTYLE Seaweed Beach 

Style Creme integrates upcycled seaweed in 

partnership with Carbonwave, a public benefit 

start-up committed to preserving the world’s 

oceans. Upcycled Sargassum seaweed, a 

naturally derived texturizer, is the core of the 

CONSCIOUSSTYLE Beach Style Creme formula. 

This seaweed-based emulsifier smooths the 

formulation for a weightless and very easy to 

apply creme. 

EUFORA utilizes over 100 botanical extracts and 

oils, all classified as biodegradable and renewable 

resources. Each bespoke blend is carefully crafted 

using a botanical base, plant-based proteins, and 

natural oils to address a specific haircare need. 

VEGAMOUR HYDR-8 Weightless Repair Hair 

Oil is a premium, holistic blend of natural 

plant-based extracts, each chosen for their 

distinctive restorative properties, leaving hair 

hydrated, repaired and not weighed down. 

NAK Hair Volume Foam is enriched with a 

Natural Vegan Complex of Coconut, Rice, Aloe 

and Pear. This combination of active botanicals 

will adds softness, shine and luster to all hair 

types while adding a boost of volume. 

OLAPLEX N o. 7 contains a blend of Sunflower, 

Moringa, Pomegranate, Corn, Green Tea and 

Grape Seed Oils plus the patented Olaplex Bond 

Building Technology for maximum shine, 

softness and color vibrancy. Now available in a 

new 60ml size so you never run out! 

Eufora 

Olaplex 

Vegamour 

Nak Hair 

85E

CON 

NEC 

TIV 

ITY 

prodossier digital 

CONNEC 

E86

A successful business 

has always been about 

word-of-mouth and 

efficiency. Today’s digital 

and social tools make 

it easier than ever to build 

a brand, keep your client 

base up to date, and 

your salon management 

running smoothly. 

TIVITY87E

prodossier digital 

BUILDING YOUR BRAND 

“The point of social is to be a resource, that 

will help you to grow your business faster. 

Think of your social pages as your digital 

look book showing clients the work you do 

best,” explains Sam Villa, Co-founder and 

Chief Creative Officer of Sam Villa and 

Global Artistic Ambassador for Redken. 

But there are a few skills you’ll need to 

hone in order to keep your game on point, 

like organizing content creation and 

coming up with effective hashtags 

Eufora Business Trainer and Salon Owner, 

Jill Higginbotham suggests, “Even if you 

do not use social media as the main 

source for generating a good flow of new 

guests, a well thought out Instagram page 

can still be a great source for showcasing 

your salon, and stylists’ portfolios, to both 

current guests and potential new guests.” 

Photo: CBC Productions 

Marie Scarano 

Award winning hair stylist and educator, Sam Villa is 

also an expert communicator, creating a constant 

stream of winning content for his followers. 

E88

SALON OPTIMIZATION 

Recently named a “Visionary Member” by 

the Professional Beauty Association, 

Schedulicity can be used to book 

appointments, accept payments, use 

marketing tools, and keep track of your 

business in general. Schedulicity is 

intended to bridge the gap between artistry 

and technology. It can help beauty pros 

learn to leverage digital tools, manage their 

schedules effortlessly, and embrace the 

efficiency that technology brings to their 

craft. “Our product actually is designed to 

operate best when being used by an 

independent/solo provider or smaller salon/ 

barbershop setting,” explains Missy 

Megginson. And it’s about to get better! 

“We are creating the ability to be able to 

customize your business listing and landing 

page within our platform to match your 

personal style. We are also working on 

a Google two-way calendar share, text SMS 

marketing, and much more!” 

BOOST OCCUPANCY 

Fresha has recently optimized their 

online booking system to intelligently 

reduce calendar gaps and 

ensure back-to-back bookings. 

The feature addresses a 

widespread issue in the industry: 

unbookable calendar gaps cost 

businesses hours of availability 

each week! Instead, with this new 

feature, Fresha users are already 

seeing a 44% increase in 

occupancy. 

“With more availability every day, 

businesses with Fresha are set to 

grow faster than ever,” claims Nick 

Miller, Fresha co founder and Chief 

of Product. “Every feature we create 

is aligned with our goal of offering 

unmatched value and empowering 

beauty and wellness businesses 

worldwide.” 

more 

more 

Scan the QR Code 

for more details 

89E

probusiness 

Lead Wins German SDG - 

Innovation Award 

Lead | ROLFS Global Institute is Recognized for Global Commitment 

to UN’s Sustainable Development Goals. 

Witness the beginning of a revolutionary era in beauty, as 

Lead | ROLFS Global Institute powered by L’Oréal disrupts 

the industry’s status quo. With profound gratitude, we are 

delighted to announce that Lead has received the 2023 German 

SDG-Innovation Award within the Youth and Education 

Category. 

In partnership with the United Nations Industrial Development 

Organization (UNIDO), the German SDG Award 

honors pioneers who are internationally active, creating innovative 

and impactful projects with global reach. These 

initiatives must align with the United Nations’ Sustainable 

Development Goals (SDGs), a universal call to eradicate poverty, 

protect the planet, and ensure peace and prosperity for 

all by 2030. The SDGs balance social, economic, and environmental 

sustainability for action that creates positive 

change on a global level. 

E90

This award reinforces Lead’s global and transformational 

impact. Recognizing the importance of beauty professionals 

and their significant influence in our lives, Lead 

established a first-of-its-kind college and university degree, 

providing innovative and comprehensive education. 

Powered with practical knowledge and key skills, beauty 

professionals are advancing their careers as they take part 

in the future of beauty with Lead. 

The future is yours, and Lead is your pathway to success. 

Lead | ROLFS Global Institute 

powered by L’Oréal receives the 2023 

German SDG-Innovation award in 

partnership with UNIDO. Globally 

recognized to be at the forefront of 

innovation in education, Lead 

continues to disrupt the status quo and 

create the future of beauty. 

91E

probrandnews 

Luxe Gloss ® 

by ECRU 

New York 

Today marks a breakthrough in the world of translucent hair 

color as ECRU New York ® proudly unveils LUXE GLOSS ® . 

Luxe Gloss® by ECRU New York® now makes it possible to 

achieve beautifully translucent hair color. Indeed, this 

breakthrough color is a perfect blend of reflective pigments 

capable of transforming the look and feel of hair! 

REDEFINING BEAUTY STANDARDS 

Luxe Gloss® boasts a perfectly blended formula of reflective 

pigments that enhance and brighten natural and colortreated 

hair while imparting a glass-like shine. Indeed, this 

cutting-edge formula combines CHROMAZONE® Color 

protection technology, designed to offer 50% more hair 

color protection and 3-times the prolonged antioxidant 

activity, all while preventing hair color from fading. Its 

unique blend of natural ingredients 

nourishes, protects and miraculously 

transforms your hair while providing 

long-lasting color. You never have to 

worry about sacrificing the health of 

your hair for beautiful color. Now you 

can have both! 

Luxe Gloss® is available in 7 beautiful 

inter-mixable shades that allow you to 

fulfil your clients’ individual dreams 

by creating limitless colors. But there is 

also Clear to be used alone for an 

intense glass-like shine or to seal and 

extend any color service. 

The best part is that Luxe® Gloss’s 

vegan formula contains no parabens, 

peroxide, ammonia and produces no 

off-tones. Just translucent color. 

Where Beauty Meets Technology. 

E92

probrandnews 

Seeking 

sustainability 

Your purchasing power makes a difference, so choose 

brands that have a commitment to sustainability 

Where do your favorite brands stand on environmental 

impact and sustainable business practices? Denman 

Professional is a founder member of the NEW Hairstyling 

Tool Collective (hairtoolcollective.com), helping to pioneer 

shared wisdom and practices across the hair tools industry 

for the greater good. Denman packaging is now only made 

from recyclable cardboard with no single use plastic. Denman 

is also proud to partner with Plastic Bank® - an organisation 

which is working to stop ocean plastics while improving the 

lives of impoverished communities. 

Importantly if you are looking for a recyclable alternative to 

your everyday tools then you can choose any of Denman’s 

iconic original stylers and Be Bop Detangler which can all be 

recycled into the household recycling. You may have to wait a 

while though as the brushes are built to last and you can even 

purchase a replacement pin pad for the Denman Original 

Styler brushes to further extend the lifetime of your brush. 

DENMAN RECYCLABLE PROFESSIONAL BRUSHES 

• Denman D143 Original Styler Long Handle 5 Row 

• Denman D4 Original Styler 9 Row 

• Denman D6 Be Bop Detangler 

• Denman Replacement Pin Pad 

Hair: Brandon Messinger @brandonmessingerhair/Tools: Denman Professional/Photo: Liam Oakes @liamoakesphoto/Make-up: Abbie Beautement 

www.denmanbrushus.com @denmanpro 

00E 93E

probrandnews 

America’s 

Beauty 

Show 2024 

America’s Beauty Show 2024 will showcase ‘What’s NEXT’ through 

the captivating “Visions Unveiled” Model Imagery Campaign. 

ABS’s three-day show will showcase 

world class educators representing 

various areas of expertise, all under one 

roof. Just one highlight of ABS is the 

ABS Global Image Awards, celebrating 

the creative work of artists from around 

the globe. The grand celebration will 

take place on Saturday evening, April 20, 

2024. New this year is the ABS Health 

and Wellness Pavilion, which includes a 

multitude of offerings for self care. ABS 

will be held April 20- 22, 2024, at the 

Donald E. Stephens Convention Center 

in Rosemont, IL. 

VISIONS UNVEILED As a preview to the 

vibrant vitaly of the shows and exhibition 

to be experienced at ABS 2024, the Ulta 

Beauty Pro Team and ISP Studios 

collaborated to craft these visuals that 

succeed in embodying the dynamic 

future of the beauty industry. Each 

curated image harmonizes a story that 

resonates with the event’s theme, 

‘What’s NEXT’. This collection draws 

inspiration from the late ’90s and early 

2000s Y2K era. Beyond merely 

showcasing the latest trends and 

techniques, the visuals encourage 

E94 

attendees to delve deeper into the 

unfolding future of beauty. The “Visions 

Unveiled” campaign encapsulates the 

spirit of the event, making ABS 2024 a 

celebration of artistic expression. 

Visit: www.americasbeautyshow.com 

“There’s still 

time! Book your 

spot now!” 

Hair: Ulta Beauty Pro Team 

Photo: Richard Monsieurs 

Make-up: Ulta Beauty Pro Team 

Hair Assistants: Ulta Beauty Design 

Team and Vicky Yeremchuk 

Make-up Assistants: Dmitry Potapov 

and Gabe Almodovar 

Wardrobe: Altorrin McIntyre 

Nails: Sarah Nguyen 

Production: ISP Creative

probrandnews 

Wahl Professional 

Future Makers 

Denver’s John Carmona’s remarkable journey from cosmetology 

to barbering has made him a Future Maker for Wahl Professional. 

This year, Wahl Professional Future Makers returns to spotlight the 

industry’s trailblazers, and among them stands John Carmona, 

representing not only Denver but also the spirit of innovation and 

mentorship. 

FROM COSMETOLOGY TO BARBERING 

The 2024 cohort of Future Makers comprises 11 luminaries from 8 

different countries, each bringing their unique flair and expertise to the 

table. These mentors, including Carmona, are dedicated to propelling 

their peers to new heights, crafting the styles that will define 2024 and 

beyond. Their collaborative efforts serve as a beacon of inspiration, urging 

fellow barbers and stylists worldwide to push boundaries, innovate, and 

leave an indelible mark on the industry they 

cherish. What sets Carmona apart is his 

unwavering dedication to consistency—both in 

his work and in his choice of tools. 

“Consistency is the most important thing in 

anything that we do, and especially in the 

tools that we choose,” said John. “For me, 

Wahl was an easy choice because they were 

the most consistent clipper that I had used. I 

always found myself being more comfortable 

with the tools that Wahl manufactures.” 

With the Wahl Professional Future Maker 

accolade adorning his illustrious career, 

Carmona’s legacy as Denver’s barber maestro 

continues to grow, inspiring a new generation 

of hair artisans to shape their future in the 

ever-evolving world of barbering. 

“I was fortunate to 

be surrounded 

by mentors who 

helped me grow .” 

95E


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Estetica USA Edition, n. 151 - Since 1993 - N.1 Spring 2024 

Index of Advertisers 

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