BEST IN EXPORT 2022

TECNO ELETTRA
Malice New Product
2022
Tecno Elettra continues
with their innovations to
benefit the hairdresser,
always with the
utmost respect for
the environment, by
presenting “MALICE”
at Cosmoprof 2022.
Malice is a new
professional appliance
with ionic emission
device, available in three
very elegant colors:
black soft touch, rose
gold and champagne
gold. The fashion colors
2022. “We are proud
to have created a hair
dryer that is an ally of
both the hairdresser and
the environment” says
the project manager.
Its ac energy saving
motor within the ionic
generator ensure low
consumption and top
performance.
“Malice” is a shrewd,
graceful and smart hair
dryer. He knows the
tricks and secrets of the
job and works side by
side with the hairstylist
to guarantee a perfect
and fast coiffure.
Its 2200W of ionic
power unleash an
energy that provide
an intense blast of
air, so the hairdresser
spends less time drying
hair, which adds up to
savings in terms time
and consumptions:
another reward for
both your wallet and
for the environment.
Furthermore, the central
position of the buttons
and the lightweight
make it easy to use for
right and left - handed
users.
OUR FOCUS:
CUSTOMIZATION
All Tecno Elettra products can be customized
according to the customer’s needs; it is
therefore possible to design and create a
specially made product focusing the attention
on a personalized marketing, with the aim
to target the market segment identified by
the Customer. Customization can refer just
to graphics and aesthetics by adding the
customer’s logo on the product, but it can
also involve inner components, in order
to satisfy the end user requests. During
the customization process, it is of utmost
importance to remember that the specific
needs of the Customers are the basis on
which a new product is shaped out of an
already existing one from Tecno Elettra’s
range. This generates a constant interaction
among Tecno Elettra, Customer, market
demands and development of a new brand.