BEST IN EXPORT 2022

FARMEN
Italian quality in the World. Reconciling this twofold
nature has always been one of the essential
points in its corporate mission: for this reason,
70% of personnel lives in Settimo Torinese and
90% of first level suppliers can be considered
local. Always in this perspective, Farmen offers
continuous and practical support to the local
social fabric, sponsoring sport activities, NPOs,
students, hospitals and other organisations. But
international markets are also an integral part of
the soul of Farmen: future goals include penetrating
markets in ex-Yugoslavia, Argentina, Perù,
Chile, Turckey, Singapore, Mongolia, Norway, Sweden,
UK, Ireland, Iceland, Mexico, South Africa.
What type of partners are we looking for? Professional
importers, corporations, and retail chains.
PEOPLE: THE ADDED VALUE
Farmen's employees are their greatest asset:
for this reason, the firm guarantees health protection
and safety at work, transparent recruitment
policies, equal opportunities and equitable
remuneration, special terms for maternity
and agreements with nurseries, freedom of
trade union representation and continuous
professional development. In parallel, we share
the will to commit to a strategy of tangible and
transparent external communication, to make
Farmen's commitment visible and involve the
entire supply chain. Additionally, we support
the local environment and the local community,
with the creation of virtuous economic and
social systems.
STAR
PRODUCTS
Zero/Vitality’s
Zero is renewing itself,
with a more ecological
conscience, shifting
the emphasis onto
the sustainability of
consumption.
Vitality’s has chosen
to embrace the Vegan
philosophy with 3 green
pillars:
- for Us Vegan is: No
sumbstances of anial
origin or derivation and
no GMOs are used.
- 80-83% natural
index: A tangible
sign of Zero Colour’s
daily commitment to
respecting the planet
and the well-being of
women.
- Formulation with
Organic extracts:
of green tea, aloe,
marshmallow,
equisetum, and thyme.
With anti-oxidant and
emollient properties,
they help protect colour
and leave hair softer
and silkier.
Deco/Vitality’s
The new Deco line is
the professional choice
to play freely with light
and look after hair at
the same time. Deco
contains Complex oil, a
precious blend of Cotton
oil and Illipe butter
that by nourishing the
hair helps reduce the
depleting effects of the
bleaching process. The
keratin in the formula
works synergistically with
the Complex oil to protect
hair and condition it
superbly. Deco comprises
a complete range for all
lightening needs, looking
after both scalp and hair.
Epurà /Vitality’s
From the heart of nature,
to the heart of beauty.
From the unspoilt nature
of the Alps to the
advanced technology
of Vitality’s labs comes
Epurá. Pura Complex:
Gentian, Mountain arnica,
Scots pine, Lemon balm,
Juniper,
St. John’s Wort.
A multifunctional
botanical complex
carefully selected in
collaboration with
expert botanists to
guarantee a safe
and organic product, from
seed to extract.
Specific properties for
each type of problem and
intense fragrances.
Tone/Vitality’s
Delicate tone-on-tone
colouring with no
ammonia. It works
gradually over time
and doesn’t lighten
the base, for an
extremely natural colour.
Thanks to Switch-on
Technology, every nuance
was broken down
into all its tones to
scientifically balance
the percentages of
coloured pigments
and thereby obtain
pure nuances.