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Performance,<br />
quality and<br />
creativity have<br />
always been the<br />
guiding light of<br />
our research.<br />
REASONS WHY<br />
A complete range of<br />
exquisitely packaged,<br />
world-class haircare<br />
products “Made in Italy”<br />
and developed in our own<br />
laboratories with 55<br />
years of experience<br />
A creative team of<br />
international stylists<br />
and educators to provide<br />
technical support<br />
Our ranges include<br />
professional sizes for salon<br />
and sizes tailored to the<br />
needs of consumers<br />
Full support of a highlysuccessful<br />
company with<br />
an unquestionable reputation<br />
for loyalty and integrity<br />
OLIOSETA ORO DI LUCE<br />
Ideal for extremely smooth, sleek and shiny<br />
hair, the line includes treatments and styling<br />
products that nourish, replump and illuminate<br />
hair efficaciously. More “classic” products<br />
are interchangable with innovative treatments<br />
that create a “hair filler system”. With an ultraconcentrated<br />
effect, this system is capable<br />
of regenerating and restructuring damaged<br />
strands for a real “filler” effect.<br />
SUPERPLEX<br />
Bonding, bleaching, care and toning products<br />
to achieve the desired blonde without<br />
compromising the hair fiber. Superplex’s<br />
success is in its technology and in its multiaction:<br />
restructuring the hair fiber from within,<br />
leaving hair stronger and color brighter, also<br />
with an anti-breakage effect, resulting in longlasting<br />
healthy strands.<br />
PERMESSE<br />
The art of creating beauty using coloring cream<br />
with an evolved chromatic technology and