BEST IN EXPORT 2022

ASTRI
BIOBOTANIC CARE
PROGRESS AND
WELLNESS
IFounded out of a new professional standard
based on trust, quality, sustainability and
ethics, Astri, was created in 2019 and
specialises in certified organic professional
hair products. The company responds to the
ever-increasing demand for products with a
strong natural imprint.
THE ASTRI PHILOSOPHY
Astri was founded as a start-up in Turin in
2019 with the aim of revolutionising the
world of cosmetics. Performance marketing
and customer relationship management are
fundamental to the brand, as well as having a
Salon Expert Team to assist the sales network
in the delicate process of selling to the
hairdresser. Astri has called this evolutionary
process “Progress and Wellness”.
BIOBOTANIC CARE is quite simply the natural
answer for all those looking for consistency
and quality in hair products through the use
ABOUT US
Company Name:
Astri Italia
Company Address:
Biobotanic Care
Via Magellano,21 - 10090 Bruino (TO) - Italy
Phone: + 39 011 19039878
Email: info@astri-italia.com
info@biobotanic-care.com
Website:
www.biobotanic-care.com
Founded in:
2019
Number of employees:
10
Ceo:
Mr Stefano Rizzo
Export Manager:
Mr Franco Portelli
Head Marketing & Corporate Communication:
Ms Zaira Leone
Main Brands:
Biobotanic Care, Purify Color, Hairstore Organic Salon
Main Export Destinations:
France, Germany, Northern Europe, United States
BOARD OF DIRECTORS
Top right: CEO Stefano Rizzo,
President of BIOBOTANIC
CARE; bottom: Export
Manager Franco Portelli, next
to Marketing Communication
Manager Zaira Leone.