Dental Asia May/June 2022

DENTAL PROFILE
Communication and
collaboration drive exocad
forward
Having joined exocad, an Align Technology company, in 2020, Christine Amber
McClymont has brought extensive knowledge in the dental and medical
industries as well as financial services. She has succeeded in expanding
exocad’s visability within the dental software market. McClymont speaks with
Dental Asia about why exocad’s open software and open communication style
inspire loyalty and commitment within the digital dental community.
You have vast experience in marketing and
communications. What piqued your interest
to work in the dental industry, particularly at
exocad?
Christine Amber McClymont: I was in financial
services for a decade, and in the medical
industry for a couple of years before working
in the dental industry. One of the main reasons
why I was excited about the opportunity to
join the exocad team was because exocad is
a leading company in digital dentistry. And at
exocad, everyone is really working together as
one team. We have a great team spirit, plus
lots of opportunities to advance professionally,
to collaborate and grow. I enjoy working
with so many highly motivated people who
are passionate about making a difference
for dental professionals, paving the way in
the growing digital dentistry, and, ultimately,
creating better patient care. What I like about
the dental sector is that it’s very close-knit.
In general, dental is a very progressive and
dynamic industry. I’ve met many thought
leaders, who are very inspirational people, and
I appreciate working with them.
What excites you the most in this role?
McClymont: I have enjoyed building out an
integrated marketing and communications
team. We’re creating global campaigns with
regional focus, in collaboration with regional
and local partners, and with very broad-level
support from within the company. exocad
succeeds because the leadership believes in flat
hierarchies, trying new and creative approaches,
and being brave with new ideas. That’s a very
inspiring environment within which to work. I’ve
also had the opportunity to develop exocad’s
brand from that of a start-up company into an
industry leader.
How would you describe your leadership style,
and how does it complement the company’s
culture?
McClymont: In one word: collaborative. I like
to motivate people, cheer them on, and see
them grow and advance in their careers. I think
it’s important to learn each team member’s
strengths and help them grow. I don’t believe
in micromanagement. I delegate where
appropriate, and there’s a lot of opportunity for
team members to take ownership of projects.
Above all, I think it’s important maintain a
positive vibe.
Despite the promising outlook of digital
dentistry, there are still a number of dental
professionals (especially in South East Asia)
taking a conservative approach to adopting
the technology. What do you think causes
the bottleneck in the transition to digital
technology?
McClymont: The majority of labs in Europe
and the US use digital technology. In the Asian
Christine Amber McClymont,
Global Head of Marketing and
Communications at exocad
26 DENTAL ASIA MAY / JUNE 2022