The Spanish Outbound Travel Market to Africa and the Middle East

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Acknowledgements This report was prepared by Mr. Augusto Huéscar Martinez, UNWTO consultant under contract to the World Tourism Organization (UNWTO). Mr. Huéscar and the UNWTO Secretariat would like to express their gratitude to all organisations and people quoted for their kind contribution to the elaboration of this report, namely the Embassies and the Tourism Offices of African and Middle East countries in Spain, the Spanish Institute of Tourism Studies (IET), Amadeus, the Spanish trade associations and all tour operators and travel agencies. Special reference to Mr. Alessio Poluzzi for his kind contribution to the overall report but in particular to chapter 1. − Asociación Empresarial de Agencias de Viajes Españolas (AEDAVE) − Mr. Alessio Poluzzi, Tourism Consultant − Amadeus IT Group − Asociación de Mayoristas de Viajes Españolas (AMAVE) − Ambar Viajes − Ms. Angela San Miguel, former CEO of the Central America Tourism Agency (CATA) − Barceló Viajes − CATAI − Mr. Claudio Meffert, UNWTO Consultant − Club 5 Estrellas − Club de Vacaciones − Cuban National Tourist Office in Madrid − Cultura Africana − Descubre Viajes − Dominican Republic National Tourist Office in Spain − Embassy of South Africa in Madrid − Embassy of the Islamic Republic of Egypt in Madrid − Embassy of the Republic of Kenya in Madrid − Mr. Germán Porras, UNWTO Consultant − Infanta Viajes − Instituto de Estudios Turísticos de España (IET) − Jordan National Tourist Office in Spain − Kananga − Mapa Tours − Marsans − Moroccan National Tourist Office in Spain − Nobel Tours − Nuba − National Tourism Offices in Spain Organisation (ONETE) − Orient Tours − Planet Travel − Royal Vacaciones − Rutas 10 − Seychelles National Tourist Office for Spain and Portugal − TourMundial − Tunisian National Tourist Office in Spain − Viajes Años Luz − Viajes El Corte Inglés − Viajes Génesis − Viajes Iberia − Viajes Itsaslur Bidaiak
Introduction The present report on the Spanish Outbound Travel Market to Africa and the Middle East is part of the activities undertaken by UNWTO to support African and Middle Eastern countries in benefiting from the growing Spanish outbound travel market. This report aims to complement the activities of INVESTOUR, an entrepreneurial meeting to be held during Fitur 2010, as a result of an agreement between the Spanish Government and the Community of Western African States (CEDEAO). INVESTOUR 2010 will be the first investment forum for Africa, with CEDEAO countries as special guests. The report aims to provide countries in Africa and the Middle East with, on one hand, a better understanding of the Spanish market – its size, main characteristics, needs and expectations – and on the other hand, information on the most efficient actions required for increasing tourism flows from the Spanish market to these two regions. Several and complementary sources of information were used in the preparation of this report: tour-operators, travel agencies, embassies, tourist offices of Africa and Middle East countries (and others) in Spain and professional associations were interviewed to gather valuable insights into the Spanish outbound market to Africa and the Middle East. Also, secondary sources were thoroughly reviewed to gain the widest perspective possible. This allowed for the development of a reference and qualitative assessment of the attributes and behaviour of Spanish tourists when travelling to Africa and Middle East destinations. Sources of Information 351 40 21 Tourism packages Secondary sources Interviews with Touroperators 8 9 3 Interviews with Travel Agencies Interviews with National Tourism Offices Abroad + Embassies Interviews with professional associations The report comprises five chapters: Chapter 1 provides hard data and a brief analysis of the main macro-economic indicators defining the current – and delicate – situation of
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The Spanish Outbound Travel Market to Africa and the Middle East

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