upon presenting CanCham Membership Card - Canadian Chamber ...

Expand Your Business to New boundaries 

Canadian Chamber of Commerce in Egypt (CanCham) was officially inaugurated in Egypt on 31st of May 

2006, established as a non-profit and nongovernmental organization. It is an official member at the Canadian 

Chamber of Commerce in Canada; having access to their members’ database who mounts to 200,000. 

CanCham gives you and your company access to valuable information and contacts. CanCham offers opportunities 

for involvement. It is an excellent chance to maximize your knowledge and growth potential in 

your dealings between Egypt and Canada. 

CanCham is aiming to build a strong platform for coordinating a broad array of social and business events 

that reach out to the entire population from local business leaders to new entrepreneurs. 

Mission: 

• Develop and facilitate constructive relationships between the Canadian and Egyptian business 

communities. 

• Establish a professional link for beneficial business reciprocation between Canadian and Egyptian entrepreneurs, 

while supporting and implementing their business interests. 

• Distributing trade leads and business opportunities from different sources to the CanCham members. 

Objectives: 

• Encourage and maintain long-term relationships between Canadian business executives and their Egyptian 

counterparts through holding business meetings, trade fairs, forums, seminars, and/or social gatherings. 

• Organize trade missions and maintain the link between senior executives of member companies with key 

business and government leaders in both countries. 

• Provide information to member companies on economic and political trends and developments in Canada 

leading to effective investment.

CanCham Team 

Sally Gabra : Editor in Chief 

Ahmed Salah : Art Director 

Hatem El Sholkamy 

Marketing Manager 

Dina M. Eissa 

Senior Marketing & 

Publication Executive 

Nevine Magdy 

Marketing & Publication 

Executive 

Vivian Youssef 

Public Relations Executive 

Training & Development Department 

Sherin Aziz 

Business Development Manager 

Ahmed Fayez 

Business Development Supervisor 

Yasmin Nabil 

Senior Business Development 

Executive 

Abdel Rahman Ahmed 

Financial manager 

Administration Department: 

Safinaz Hayek 

Office Manager 

Mahmoud Sabry 

Administration Specialist 

Canada Office 

Sherry Garveth 

Executive Assistant 

Linda Peterson 

Facilitator, Coach 

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CONTENTS 

Biography: H.E. Mr David Darake 

Towards a Better Egypt 

Canada News 

The CN Tower of Canada 

Interview with: Mr. Samer Elhamy 

Bibliotheca Alexandrina 

Future of Egyptian Universities 

Telecommunications Industry in Egypt 

Tourism after The Revolution 

What’s Coaching 

Encouraging Egyptian Products 

CSR Beyond Philanthropy 

Unforgettable Italian Experience 

Business Books 

Facts about Canada and Egypt 

CanCham News 

Upcoming Events 

CanCham 1ST Education Fair 

Events 

CanCham Training Programs 

Member News 

Latest Members 

Exhibition 

Canadian Chamber of Commerce in Egypt (CanCham) 

Egypt 

44 Nehro St.,10th floor, Heliopolis, 

Cairo Egypt 

Tel.: (+202) 24510033 (10 lines) 

Fax: (+202) 24510099 

Canada 

245 Labrosse, Pt. Claire, Suite 100, 

Montreal,Quebec H9R 1A3 

Tel.: (514) 426 0711 

Fax: (514) 426 5711 

Email: info@cancham.org.eg 

www.cancham.org.eg 

3

Dear Reader, 

For The Canadian Chamber 

of Commerce in Egypt, 2011 

was a successful year. We 

worked hard on your behalf 

advocating for measures that 

would stimulate our economy 

to ensure that Egyptian Canadian 

businesses can grow and 

prosper, On the other hand 

we worked hard to promote 

career development through 

our training programs and 

certificates. 

We are really proud of our 

achievements in 2011. 

On behalf of all of us at the 

Canadian Chamber of Commerce 

in Egypt and on behalf 

of myself I would like to extend 

a warm welcome to his 

Excellency H.E. David Drake. 

The Canadian Ambassador 

Letter of the 

Chairman 

to Egypt and would like to 

send him and his family 

every good wish for their 

coming stay in Egypt. And 

continue to deepen the ties 

between the two countries 

and increasing investment 

and trade, educational and 

cultural exchanges. 

Dear Readers, CanCham 

Boards and members I thank 

you for your support this past 

year, I wish you a healthy 

and prosperous year and 

look forward to our continued 

collaboration in 2012. 

Dr. Fayez Ezeldin 

Chairman 

Biography 

The New Canadian Ambassador 

to Egypt 

he new Canadian Ambassador 

to Egypt, His Excellency 

Mr. David Drake, 

officially presented his credentials 

to Field Marshall Mohamed 

Hussein Tantawi, Head of the 

Supreme Council of the Armed 

Forces, on Sunday, December 

11. Ambassador Drake looks forward 

to further developing fruitful 

Canadian-Egyptian cooperation 

over the course of his term in 

Egypt. 

Education: 

BA Hons. (History), Carleton 

University, Ottawa, 1977. MSc. 

(Foreign Service), Georgetown 

University, Washington D.C., 

1979 

Languages: 

English, French, Indonesian/ 

Malay 

Career History: 

October 2011: Ambassador of 

Canada to the Arab Republic of 

Egypt 

2008-2011: Director of Operations, 

Foreign and Defence 

Policy Secretariat, Privy Council 

Office 

2003-2008: Minister-Counsellor, 

Political and Economic, Embassy 

of Canada in Japan 

1998-2003: Director, Climate 

Change and Energy Division, 

Department of Foreign Affairs 

and International Trade, Canada 

1992-1998: Director, International 

Affairs, Canadian Forest Service, 

Natural Resources Canada 

1989-1992: Senior Institutions 

Development Officer, Food Aid 

Centre, Canadian International 

Development Agency 

1987-1989: First Secretary (Development) 

and Consul, Embassy 

of Canada in Indonesia 

1983-1987: Development Officer, 

Canadian International 

Development Agency 

1981-1983: Programme Officer, 

United Nations Development 

Programme, Islamic Republic of 

Mauritania 

1980- 1981: Branch Administrative 

Officer, Canadian Coast 

Guard 

H.E. Mr David Drake {BA Hons. 

(History), Carleton University, 

Ottawa, 1977; MSc. (Foreign 

Service), Georgetown University, 

1979} began his career in the 

Canadian Coast Guard. In 1981, 

he joined the United Nations Development 

Programme and was 

posted to the Islamic Republic 

of Mauritania. From 1983 to 

1992, he worked for the Canadian 

International Development 

Agency in Indonesia, managing 

development assistance projects 

and programs, and at headquarters 

on global food and food aid 

issues. 

Mr Drake then spent a considerable 

period representing Canada 

in global environmental negotiations. 

From 1992-1998 he 

served as Director, International 

Affairs, at the Canadian Forest 

Service, Natural Resources 

Canada, where he was chief 

negotiator for Canada for global 

forest negotiations. From 1998- 

2003, he served as Director, 

Climate Change and Energy 

Division, at the Department of 

Foreign Affairs and International 

Trade, where he was co-head 

of Canada’s delegations to 

international climate change 

negotiations. Mr Drake served 

as Minister-Counsellor (Political 

and Economic) at the Embassy 

of Canada in Japan from 2003- 

2008. He then served as Director 

of Operations in the Foreign 

and Defence Policy Secretariat 

of the Privy Council Office. Mr 

Drake is currently the Ambassador 

of Canada to the Arab 

Republic of Egypt. 

4 www.cancham.org.eg 5

ollution can take 

many forms. The 

air we breathe, the 

water we drink, the 

ground where we grow our food, 

and even the increasing noise 

we hear every day—all contribute 

to health problems and a 

lower quality of life. 

Every day, the average person 

inhales about 20,000 liters of 

air. Every time we breathe, we 

risk inhaling dangerous chemicals 

that have found their way 

into the air. Air pollution includes 

all contaminants found in the 

atmosphere .Air pollutants such 

as ozone, nitrogen oxides, and 

sulfur dioxide also has harmful 

effects on natural ecosystems. 

They can kill plants and trees 

by destroying their leaves, and 

can kill animals, especially fish 

in highly polluted rivers. Some 

cities suffer severely because of 

heavy industrial use of chemicals 

that cause air pollution. 

Places like Mexico City and 

Sao Paulo have some of the 

most deadly pollution levels in 

the world. Usually hears about. 

US, Ukraine, Russia, Dominican 

Republic, Zambia, Peru, China, 

Kyrgyzstan, and Iran. 

Studies have estimated that the 

number of people killed annually 

in the US alone could be over 

50,000. According to the World 

Bank 16 of the world’s 20 cities 

with the worst air are in China. 

According to Chinese government 

sources, about a fifth of 

urban Chinese breath heavily 

polluted air. 

Here in Egypt, grim skies are 

back and cause many diseases. 

Not only are noxious vehicles 

once again clogging roads and 

factory smoke choking the sky, 

but many in this country of more 

than 81 million are worried about 

an even more vexing poison: 

the coming “black cloud” that 

veils the sky each autumn when 

farmers burn rice chaff. 

It is vaguely estimated that the 

level of air pollution in downtown 

Cairo is somewhere from 10 to 

100 times higher than the standards 

set by the World Health 

Organization. The air is reported 

to carry lead, carbon dioxide, 

By Sally Gabra 

with additional inputs from Hatem El Sholkamy 

sulfur dioxide, and suspended 

particles due to unregulated 

car emissions, urban industrial 

operations, and burning. 

We’ve taken many challenges to 

get over a corrupt government 

and a polluted system, we’ve 

fought and struggled to get rid 

of something we couldn’t take 

anymore. So what about the pollution? 

Can we take the vision of 

a corrupted driver whose car is 

polluting our bodies and causing 

us to live a lower quality of life? 

Can we stand people throwing 

their trash out of their windows 

to our streets?! How aren’t we 

fighting for our health and our 

kid’s health? 

We as a team of Egyptians are 

ready to do whatever it takes to 

stop these people from harming 

our environment and we’re asking 

from the new government to 

apply penalties on every car that 

emits pollution, every bus too, 

and every driver or passer that 

throws any trash, no matter what 

size it might be, in our streets. 

Cause we really can’t stand it 

anymore! 

Awareness and education is 

undoubtedly an essential pillar 

of our lives. Every human being 

needs care and education right 

from his/her birth and acquaintance 

with outer world. 

No one is born as an aware 

human being, nor is anyone a 

scholar, teacher, doctor or scientist 

by birth. Instead, it is the 

education s/he receives and the 

effort s/he makes that determines 

his/her status. Family is the foremost 

institution a child steps in 

and receives education. Likewise, 

parents and family members are 

the first people a child imitates. 

S/he saves in her/his memory 

what s/he hears or sees. In fact, 

a child learns the first lessons 

of life from her/his family and 

surroundings. Therefore, it is the 

parents that determine what and 

how to educate their children 

on their day-to-day activities so 

that issues that appear trivial at 

the beginning should not create 

problems in future. 

Nahla Sabry 

Educational Consultant 

General Manager 

(Stars Language Schools) 

Environment protection is one 

those issues that require education 

and discussion. Perhaps, 

a lot of parents do not consider 

environment issues significant 

enough to be taught because 

they think that the children themselves 

might know about it once 

they are grown-up. Or, they might 

think that it is the responsibility of 

schools and teachers to educate 

the children on these issues. 

Unfortunately considering our 

duties other people’s responsibilities, 

obstruct our efforts to 

accomplish what we deserve or 

makes our accomplishment very 

late. If, like all developed nations, 

we teach important and essential 

issues to our children right from 

beginning, we will face fewer 

problems in future. Children do 

not easily forget what they have 

learnt in childhood and apply it 

in their adulthood years. Nonetheless, 

as the old proverb says 

“The fish is always fresh when 

caught”, even if we start now, we 

will eventually succeed in generating 

active participants in fighting 

global pollution with its different 

types. 

The fast increase in air, water and 

soil pollution in Egypt has become 

a real threat to the people’s 

health. If we continue the present 

course, we shall be faced with 

a catastrophic and irreversible 

deterioration of our environment. 

The economic consequences in 

terms of dealing with the health 

effects in the next 5-10 years, 

such as cancer, emphysema, 

asthma, kidney & liver failures, 

heavy metal poisoning, will be 

staggering (in tens of billions of 

pounds). 

Thus schools, educators and 

every one working in the career 

of education should reconsider 

involving a dose of educational 

awareness in the educational 

process as our only hope will be 

in the quality of future generations 

and their participation in 

fighting different types of pollution. 

We already started this in 

Stars Language Schools through 

specially tailored programs based 

on projects and hands on activities 

that reveals to young learners 

different types of pollution and 

different means of minimizing or 

demolishing them. 


The environment is one of the 

most vital axes of development, 

so the deterioration of the environment 

represents a major 

danger threatening social and 

economic development, the sustainability 

of natural resources, 

and human health. Air, water and 

soil pollution in Egypt has become 

a real threat to the people’s 

health lately. If we continue the 

present course, we shall be faced 

with a catastrophic and irreversible 

deterioration of our environment. 

People are preoccupied 

with such pollution problems as 

dirty streets, polluted air and 

water, and noise, for they aspire 

to live in a clean, healthy environment. 

To achieve this, they 

pressure the government, and 

take certain individual and collective 

actions themselves, although 

direct political action is rare. 

It is really important to reverse 

the trend and restore healthier 

environment. The first step is to 

8 www.cancham.org.eg 

Abdel Aziz El-Meniawy 

General Manger 

Namma Container Lines 

increase the public awareness 

and community participation. The 

environmental protection and 

restoration should be of a national 

priority in order to help the 

Egyptians live and grow up in a 

healthy, toxic free & clean environment. 

There are some chain of actions 

that can move Egypt to a 

healthier better future; such as 

launching massive media and 

educational programs, work with 

the legislative & governmental 

agencies to develop rational & 

achievable standards and laws. 

Insist on proper environmental 

assessment and planning for 

all major projects, development 

and new industries in addition to 

adopting LEED (Leadership in 

Energy and Environmental Design) 

or BREEM assessment that 

redefines the way we think about 

the places where we live, work 

and learn where LEED provides 

building owners and operators 

with a framework for identifying 

and implementing practical and 

measurable green building design, 

construction, operations and 

maintenance solutions. 

Banning deleterious environmental 

practices and material is also 

important. Developing incentive, 

awards and assistance programs 

will aid the industry and service 

providers to reduce pollution and 

become more environmentally 

friendly. In addition to encouraging 

the development of local 

re-mediation and restoration 

programs and technologies and 

improving water treatment and 

waste handling & treatment, 

protect productive surfaces like 

agricultural land and water. Recycling 

will surely be one of the 

major answers that had proven 

its efficiency in solving many 

environmental problems such as 

garbage disposal.

Canada News 

Local RBC 

employee 

recognized for 

top performance 

he Royal Bank of Canada (RBC) has an annual 

program for top performers, which is open 

to 76,000 employees internationally. 

Local RBC account manager Brigitt DeAngelis, who 

has 31 years of experience, is in the top one per 

cent. 

RBC has been selected as one of Canada’s top 

100 Employers for 2012. One of the reasons for the 

recognition is the company encourages employees to 

be their best with an annual week-long convention for 

700 of its top performing employees and their partners 

aboard a luxury cruise ship. 

fter nearly three years of measured, cordial 

talks, negotiators on both sides of the Atlantic 

are privately hunkering down to deal with the finer 

points of a high-stakes international trade game. 

Most details remain under wraps after the recent 

completion of the ninth formal round of negotiations, 

but the Canada–European Comprehensive Economic 

and Trade Agreement (CETA) is already being hailed 

as the landmark deal of a generation. For Canada, it 

represents the biggest, most significant bilateral initiative 

since NAFTA, and in the words of International 

Trade Minister Ed Fast, it is “by far, Canada’s most 

ambitious trade agreement.” 

“It offers huge opportunities,” Fast says. “It’s an 

expansive agreement that is not only restricted to 

goods. It will include services, it will include procurement, 

it will include investment provisions. We expect 

it will also include provisions on the environment 

and on labour. This may become the gold standard 

agreement if we do this right.” 

lowest 5-year fixed mortgage rate 

in Canadian history 

ll across the country, mortgage specialists and 

brokers are busy fielding calls from people 

who’ve just heard about this week’s record low mortgage 

rates. 

Bank of Montreal made the biggest splash by announcing 

a five-year fixed-rate mortgage of 2.99 per 

cent – the lowest advertised rate for such a popular 

mortgage term by any major Canadian bank, ever. 

Abused kids’ centre 

named after KISS 

daughter 

etro Vancouver’s first child protection centre 

opened with some rock star clout from KISS 

singer Gene Simmons and his family. 

Sophie’s Place, named after patron Sophie Tweed- 

Simmons, will bring together counselors, doctors 

and police under one roof in Surrey to give abused 

children under 12 a safe place to tell their stories. 

But other big lenders – like the Royal Bank – have already 

begun to match BMO’s offer. TD Canada Trust 

and Scotia bank now have a similar interest rate for 

four-year fixed-rate mortgages and TD this week 

lowered its six-year fixed rate mortgage to 3.79 per 

cent – a drop of more than a full percentage point. It 

also lowered its seven-year mortgage by almost a full 

percentage point to 3.99 per cent. 


Charles, Camilla 

to visit Canada in 

May 

TTAWA—The future heir to the British throne 

will be returning to Canada next may to mark 

the 60th anniversary of the Queen’s coronation. 

Prince Charles and his wife, the Duchess of Cornwall, 

will launch a three-province Canadian tour in 

May. 

Word that the heir to the throne would be visiting 

New Brunswick, Ontario and Saskatchewan was 

warmly welcomed by Governor General David Johnston. 

Canada’s Dollar 

Touches 2-Week High 

on China Growth 

Outlook 

anada’s dollar reached the strongest level in 

two weeks against its U.S. counterpart as faster-than-forecast 

growth in China bolstered demand 

for higher-yielding assets. 

The currency dropped against a majority of its most 

traded counterparts as the Bank of Canada left interest 

rates unchanged and reiterated that European 

governments are struggling to manage a fiscal crisis. 

Global equities and crude oil advanced. 

The Canadian dollar will extend its gain against the 

yen as U.S. economic resilience and a rally in crude 

oil support demand for the currency, according to 

RBS Securities Inc.’s Robert Sinche 

China’s economy expanded 8.9 percent in the fourth 

quarter from a year earlier, the nation’s statistics bureau 

said. A Bloomberg News survey forecast an 8.7 

percent gain. China is the world’s second-largest oil 

consumer after the U.S. It is also the biggest buyer of 

iron ore and copper. 

Canada derives about half its export revenue from 

the sale of raw materials such as crude, coal, natural 

gas, wheat, lumber and gold. 


Parks Canada 

designates new 

historic places 

he federal government has named the city 

of Westmount, Que. one of Canada’s “iconic 

neighborhoods” for its architecture. 

The tiny enclave west of downtown Montreal is one 

of four places Parks Canada has added to the list of 

historically significant sites in Canada. 

Bragg Creek, Alta., is being noted for the founding 

of the first youth hostel in North America. The Cataraqui 

Cemetery in Kingston, Ont. — the final resting 

place of many prominent leaders such as Sir John A. 

MacDonald — is also receiving historic designation. 

Prince Edward Island, once known as Ile Saint-Jean, 

has been designated for the tragic deportation of 

Acadians in 1758. 

“I am pleased that we are recognizing the special 

role these communities have played in Canada’s history 

,These designations remind us how the story of 

Canada has a wide variety of characters and places, 

each interesting and critical to our development as 

a nation” Environment Minister Peter Kent said in a 

media release

Canada in Focus 

THE 

CN TOWER 

OF CANADA 

by: 

Nevien Magdy 

he CN Tower is a communications and observation tower in Downtown 

Toronto, Ontario, Canada. Standing 553.33 meters (1,815.4 

ft.) tall, it was completed in 1976, becoming the world's tallest 

free-standing structure and world's tallest tower at the time. It held both 

records for 34 years until the completion of Burj Khalifa and Canton 

Tower. It remains the tallest free-standing structure in the Western Hemisphere, 

a signature icon of Toronto's skyline, and a symbol of Canada, 

attracting more than two million international visitors annually. 

Its name “CN” originally referred 

to Canadian National, the 

railway company that built the 

tower. Following the railway’s 

decision to divest non-core 

freight railway assets, prior to 

the company’s privatization in 

1995, it transferred the tower to 

the Canada Lands Company, 

a federal Crown corporation 

responsible for real estate 

development. Since the name 

CN Tower became common 

in daily usage, the abbreviation 

was eventually expanded 

to Canadian National Tower or 

Canada’s National Tower. However, 

neither of these names is 

commonly used. 

In 1995, the CN Tower was 

declared one of the modern 

Seven Wonders of the World 

by the American Society of Civil 

Engineers. It also belongs to 

the World Federation of Great 

Towers, where it holds secondplace 

ranking. 

14 www.cancham.org.eg 15 

History 

The Tower inspires a sense of 

pride, inspiration and awe for 

Canadians and tourists alike. 

However, its origins are firmly 

rooted in practicality. During 

Toronto’s building boom in the 

early 70’s, a serious problem 

was developing. People were 

experiencing poor quality television. 

And it wasn’t just the 

sitcoms. The pre-skyscraper 

transmission towers of Toronto 

stations were simply not high 

enough anymore. 

As office buildings were reaching 

higher and higher, TV and 

radio reception began suffering 

from ‘ghosting’, or a weakening 

of clarity. Signals from Toronto 

and from Buffalo, New York 

were bouncing off the buildings. 

As a result viewers often 

saw a weaker station superimposed 

over another. In effect, 

they were watching two shows 

at once. And this was before 

channel surfing allowed us to 

do this on purpose. It became 

clear that what needed was an 

antenna that would not only be 

taller than any building in the 

city, but one that would be taller 

than anything that would probably 

ever be built. 

In 1972, Canadian National 

(CN) set out to build a tower 

that would solve the communications 

problems, serve as a 

world class entertainment destination, 

and achieve international 

recognition as the world’s 

tallest tower. The Tower’s 

microwave receivers are located 

338 m (1,109 ft.) above 

the ground in the radome (the 

donut-shaped collar at the base 

of SkyPod). The important VHF, 

UHF and television equipment 

fundamental to the Tower’s 

purpose as broadcast transmission 

facilities are located there. 

Incoming signals are monitored 

and fed to the antenna for 

transmitting. Further up at 360 

m (1,180 ft.) is the centre of FM 

broadcasting in Toronto. 

Building the World’s 

Tallest Tower 

At 9:52 a.m. on March 1, 1975, 

Olga, the huge Russian Sikorsky 

helicopter placed the 44th 

and final piece of the antenna 

mast on top of the CN Tower 

bringing its official height to 

553.33 m (1,815 ft., 5 inches). 

At that point, the Guinness Book 

of World Records named it the 

World’s Tallest Free-Standing 

Structure, a title unsurpassed 

since that day. In 1996, the designation 

was officially changed 

to World’s Tallest Building 

and Free-Standing Structure. 

Worldwide, Canada’s CN Tower 

is recognized as a magnificent 

feat of modern design, engineering 

and construction. The 

CN Tower was conceived from 

a need for a broadcast transmission 

facility and evolved into 

an internationally recognized 

Canadian landmark. Canadian 

National (CN) provided the 

initial proposal for the Tower in 

1968 and worked with an international 

consortium of experts 

to develop the final model in

1972. The three curved legs of 

the final model are remnants of 

an initial design which called for 

three towers linked by structural 

bridges. 

Although there are many magnificent 

freestanding structures 

in the world, the CN Tower was 

the first of its size and type and 

a major achievement for Baldwin 

and Franklin Architects, the 

Toronto firm which provided the 

initial design and construction 

of the Tower. When it was built, 

it revolutionized engineering 

and today remains a symbol of 

human ingenuity pioneered by 

Canadians. Not only did the firm 

accomplish a major feat of engineering, 

but in their time, they 

pushed forward the boundaries 

of science and technology. 

Going up 

Each year about 1.6 million 

people visit the CN Tower and 

they are whisked to the SkyPod 

by high-speed elevators in just 

58 seconds. In March, 1997, the 

Tower improved this service by 

introducing two new elevators 

providing not only an increased 

passenger capacity of 1,600 

people an hour, but also a 

brand new view of downtown. 

Finding space for the two new 

elevators was not a problem. 

The Tower’s original engineers 

anticipated increased attendance 

and left room for additional 

elevators. However, there was 

an emergency staircase located 

in the space. To install 

the elevators, the staircase had 

to be relocated and still remain 

accessible at all times. It was 

dismantled 

From the North face of the 

Tower and moved bit by bit into 

the hollow interior of the Tower 

where it remains today. The 

reconstruction involved adding 

an additional nine steps to 

the staircase, bringing the total 

number of steps to 2,579 and 

setting a new world record. 

One of the world’s 

safest structures 

In addition to its numerous 

world record titles, the CN 

Tower can claim an excellent 

safety record. When people 

visit a structure of such height, 

they are naturally apprehensive 

and concerned about safety. A 

number of innovative, built-in 

safety features and a diligent 

workforce help to put people’s 

fears to rest. 

Elevator control --The CN Tower’s 

six high-speed elevators 

are linked to their own elaborate 

control system. In the event of 

a power failure, five 450 KW 

diesel generators supply emergency 

power within 10 seconds. 

If the elevator exceeds a certain 

speed or starts to fall, the most 

can drop is 1.83 m due to plodding 

devices which automatically 

jam into the elevator shaft. 

Wind resistance -- Like all tall, 

narrow buildings, the Tower 

sways in extreme wind conditions 

but it can withstand winds 

of up to 260 mph (418 kph) and 

two ten-ton swinging counterparts, 

mounted on the antenna, 

ensure that it never exceeds 

acceptable conditions. The 

armor-plated windows on the 

observation levels and restaurant 

were carefully designed 

for extreme wind tolerance with 

outside panes of 95 cm thickness 

and inside panes of 64 cm 

thickness. 

Fire safety --The CN Tower has 

had a perfect record against 

fire due to a carefully conceived 

design, interior monitoring system 

and diligent security force. 

In the event of fire, emergency 

generators supply power for the 

elevators and other devices. 

Emergency fire pumps send 

water to the top of the Tower at 

a rate of 2,273 litres a minute. 

Two reservoirs containing 

68,190 litres of water are also 

maintained in the SkyPod. 

Capturing history for 

future generations 

At the CN Tower’s official opening 

on October 1, 1976, a time 

capsule was sealed to commemorate 

the day. It contains a 

letter from then Prime Minister 

Pierre Trudeau, letters from 

each provincial Premier, letters 

from school children, copies 

of the three daily newspapers, 

Canadian currency and To the 

Top, a video about the Tower’s 

construction. To this day, the 

capsule and its memories remain 

safely tucked away inside 

the walls of the Tower on the 

indoor observation levels. 


Interview 

Interview with 

Mr.Samer 

Elhamy 

The Managing Director of 

United Sons Moving Services 

Can you give us a brief about 

united sons? 

UNITED SONS is a world class moving 

company positioned to answer 

the challenges of an ever-changing 

demanding market with entirely new 

moving concepts, total commitment 

to quality service, more and better 

dedication to high standards of 

customer service which a client has a 

right to expect – whether the move is 

across town or overseas. 

What Services do you 

provide? 

We provide International door-todoor 

service, Office & household 

local moves, Packing and crating, 

Customs clearance, Transportation, 

Warehousing, Insurance, and our 

most important business is providing 

high-quality service to families and 

companies, local and international, 

large and small. 

Most people they panic when 

they move, How do you handle 

this ? 

We are people moving people, this 

simple philosophy makes relocating 

an easier and more pleasant experience. 

We understand the trauma 

as well as the excitement of moving 

homes. At UNITED SONS every 

move is unique and is planned to 

meet an individual’s or family’s particular 

requirements. 

Moving is more than a long transport 

of household goods and other 

commodities. It is a major project. A 

successful move involves a number 

of processes and operations; all of 

which have to be brought together 

at the right time in the right place. 

We put the UNITED SONS’ world of 

experience at our client’s service. 

What is the difference 

between local move and 

international move ? 

We provide same quality of packing 

for both but moving to another country 

is not a decision to take lightly and 

choosing the right company to move 

you also requires careful consideration. 

It starts with first meeting with 

one of our moving consultants, who 

takes our client through every step 

of the upcoming move, answer- 

ing questions and making sure we 

understand all of his / her particular 

requirements. 

For some families, moving simply 

means going from one home to 

another in the same community. But 

for many, moving means pulling up 

stakes entirely and following an opportunity 

or dream to another city. 

On moving day, Our client does not 

lift a finger. Our expert packers will 

handle all the details, down to the last 

spoon. We treat every object like it’s 

a personal memory of inestimable 

value to our client. 

How do you secure 

safe move ? 

A safe move depends on high quality 

packing. At UNITED SONS, our 

packing crews and supervisors have 

proven records of training and experience 

in the latest packing techniques. 

They use the finest packing materials 

available, and are experts at protecting 

valuable and delicate possessions. 

Packing is an ART and UNITED 

SONS’ packing procedures have 

advanced it to a near science. 

In addition to the specialized cartons 

designed to protect such items as 

chinaware, paintings, appliances, 

and clothing, UNITED SONS’ packers 

also “customize” the wrapping of 

many items. The crew supervisor will 

be happy to discuss the qualities of 

the materials he will use in such special 

cases. Several types of protective 

plastic, cardboard and plywood 

materials are used in every move. 

Proper packing by trained packers 

using specially designed cartons and 

materials is crucial to a good move. 

During packing, an inventory will 

be made of household goods items 

numbered, listed, and described correctly. 

Do you ship door to door to 

certain countries ? 

Being a member of the IAM ( International 

Association of Movers ) makes 

United Sons is able to provide a door 

to door service to almost anywhere in 

the world. Our agents deliver, install 

the furniture and unpack everything, 

So that our client feels at home the 

moment he / she arrives at the new 

residence. We select our agents with 

the same care that we handle our 

client’s possessions. 

7- Do you handle local moves other 

than household goods? 

Yes, We handle office and company 

moves which normally requires working 

during weekends to minimize the 

disruption of the working days for 

employees and it includes in addition 

to the professional packing, the marking 

& labeling the contents of each 

room / department / floor, also the 

disassembly and assembly of office 

furniture. 

Do you have a warehouse ? 

Yes we have our own warehouse 

which includes for the first time in 

Egypt an air conditioned storage area 

in addition to a container yard, Both 

are located in Maadi. 

What is your commitment to 

your clients ? 

To relax on moving day, Not to lift a 

finger and to enjoy peace of mind as 

we are professionals in protecting all 

valuable and delicate possessions, 

We guarantee punctuality, reliability 

and professionalism 

(( We promise, 

we assure it 

and we 

provide it )). 


19

Egypt in Focus 

Bibliotheca Alexandrina 

History and Present by: Sally Gabra 

The Bibliotheca Alexandrina (Alexandrian Library) in Alexandria is a wonderful reincarnation of 

the famed ancient library of Alexandria. The original library held the largest collection of manuscripts 

in the world and was a great center of learning for 600 years until it burned down in the 3rd 

century. The dramatic new library, resembling an angled discus or a great sundial was designed by a 

Norwegian architect. 

The Library of Alexandria is of 

religious significance because 

of its original role as a temple, 

its historical association with such 

Christian theologians as Origen 

of Alexandria, and its collection of 

many religious manuscripts (including 

rare copies of the Qur’an). Both 

the ancient and modern Alexandrian 

libraries together share a common 

heritage and objectives. 

The History of the Great 

Library of Alexandria: 

The Royal Library of Alexandria, or 

Ancient Library of Alexandria, in Alexandria, 

Egypt, was the largest and 

most significant great library of the 

ancient world. It flourished under the 

patronage of the Ptolemaic dynasty 

and functioned as a major center of 

scholarship from its construction in 

the 3rd century BC until the Roman 

conquest of Egypt in 30 BC. The 

library was conceived and opened 

either during the reign of Ptolemy I 

Soter (323–283 BC) or during the 

reign of his son Ptolemy II (283–246 

BC). 

According to the earliest source of 

information, the pseudepigraphic Letter 

of Aristeas, the library was initially 

organized by Demetrius of Phaleron, 

a student of Aristotle, under the reign 

of Ptolemy Soter (ca.367 BC—ca.283 

BC). 

Built in the Brucheion (Royal Quarter) 

in the style of Aristotle’s Lyceum, 

adjacent to and in service of 

the Musaeum (a Greek Temple or 

“House of Muses”, hence the term 

“museum”), the Museum was a place 

of study which included lecture areas, 

gardens, a zoo, and shrines for each 

of the nine muses as well as the Library 

itself. It has been estimated that 

at one time the Library of Alexandria 

held over half a million documents 

from Assyria, Greece, Persia, Egypt, 

India and many other nations. The 

great thinkers of the age flocked to 

Alexandria to study and exchange 

ideas. Over 100 scholars lived at the 

Museum full time to perform research, 

write, lecture or translate and 

copy documents. The library was so 

large it actually had another branch 

or “daughter” library at the Temple of 

Serapis. 

The Royal Library of Alexandria, 

which was once the largest in the 

world, was a public library open to 

those with the proper scholarly and 

literary qualifications. 

The library’s lofty goal was to collect 

a half-million scrolls and the Ptolemies 

took serious steps to accomplish 

it. 

The Ptolemies engaged in some unorthodox 

acquisition methods. Some 

stories relate that they confiscated 

any book not already in the library 

from passengers arriving in Alexandria. 

Another story tells how Ptolemy 

III (246-222bc) deceived Athenian 

authorities when they let him borrow 

original manuscripts of Aeschylus, 

Sophocles and Euripides, using silver 

as collateral. Ptolemy kept the originals 

and sent the copies back, letting 

the authorities keep the silver. More 

traditional means included book purchases 

from the markets of Athens, 

Rhodes and other Mediterranean 

cities. Older copies were the favored 

acquisitions; the older the better, 

since they would be considered more 

trustworthy. At its height, the library 

held nearly 750,000 scrolls. There 

must have been duplicates since 

there weren’t that many works. 

Much of what is now considered to 

be literary scholarship began in the 

Alexandria Library. Funds from the 

royal treasury paid the chief librarian 

and his scholarly staff. Physically, 

books were not what we think of 

today, but rather scrolls, mostly made 

of papyrus, but sometimes of leather. 

They were kept in pigeonholes with 

titles written on wooden tags hung 

from their outer ends. 

Fires and depredations during the 

Roman period gradually destroyed 

the Library. When Julius Caesar occupied 

Alexandria in 48bc, Cleopatra 

urged him to help himself to the 

books. Obliging, he shipped tens of 

thousands to Rome. Marc Antony 

was rumored to have given Cleopatra 

the 200,000-scroll collection of rival 

library Pergamum to replace Alexan 


dria’s losses. 

It is not clear exactly when the 

ancient Library of Alexandria was 

destroyed. It was probably badly 

damaged by fire during Julius Caesar’s 

conquest in 48 BC and may 

have been destroyed along with the 

entire royal quarter. during the campaign 

of Aurelius in 272 AD. In 391 

AD, the bishop of Alexandria burned 

the Serapeum to the ground, which 

finally put the institution of the library 

to an end. 

Thanks to the Great Library, Alexandria 

assumed its position as the 

intellectual capital of the world and 

provided a model for other libraries 

to follow. 

The Present Bibliotheca 

Alexandrina: 

The idea of reviving the old library 

dates back to 1974, when a committee 

set up by Alexandria University 

selected a plot of land for its new 

library, between the campus and the 

seafront, close to where the ancient 

library once stood. The notion of 

recreating the ancient library was 

soon enthusiastically adopted by 

other individuals and agencies. One 

leading supporter of the project was 

former Egyptian President Hosni 

Mubarak; UNESCO was also quick 

to embrace the concept of endowing 

the Mediterranean region with 

a center of cultural and scientific 

excellence. An architectural design 

competition, organized by UNESCO 

in 1988 to choose a design worthy of 

the site and its heritage, was won by 


Snøhetta, a Norwegian architectural 

office, from among more than 1,400 

entries. At a conference held in 1990 

in Aswan, the first pledges of funding 

for the project were made: USD $65 

million, mostly from the Arab states. 

Construction work began in 1995 

and, after some USD $220 million 

had been spent, the complex was 

officially inaugurated on October 16, 

2002. 

The Bibliotheca Alexandrina is 

trilingual, containing books in Arabic, 

English and French. In 2010, the 

library received a generous donation 

of 500,000 books from the National 

Library of France, Bibliothèque nationale 

de France (BnF). The gift 

makes the Bibliotheca Alexandrina 

the sixth-largest Francophone library 

in the world. The BA also is now the 

largest depository of French books in 

the Arab world, surpassing those of 

Tunisia, Algeria and Morocco, in addition 

to being the main French library 

in Africa. 

The dimensions of the project are 

vast: the library has shelf space for 

eight million books, with the main 

reading room covering 70,000 m² 

on eleven cascading levels. The 

complex also houses a conference 

center; specialized libraries for maps, 

multimedia, the blind and visually 

impaired, young people, and for children; 

four museums; four art galleries 

for temporary exhibitions; 15 permanent 

exhibitions; a planetarium; and 

a manuscript restoration laboratory. 

The library’s architecture is equally 

striking. The main reading room 

stands beneath a 32-meter-high 

glass-paneled roof, tilted out toward 

the sea like a sundial, and measuring 

some 160 m in diameter. The walls 

are of gray Aswan granite, carved 

with characters from 120 different 

human scripts. 

The collections at the Bibliotheca 

Alexandrina were donated from all 

over the world. The Spanish donated 

documents that detailed their period 

of Moorish rule. The French also 

donated, giving the library documents 

dealing with the building of the Suez 

Canal. 

The Bibliotheca Alexandrina 

aims to be: 

A center of excellence in the production 

and dissemination of knowledge 

and to be a place of dialogue, 

learning and understanding between 

cultures and peoples. 

The Bibliotheca Alexandrina 

Objectives: 

The unique role of the Library of Alexandria, 

as that of a great Egyptian 

Library with international dimensions, 

will focus on four main aspects, that 

seek to recapture the spirit of the 

original ancient Library of Alexandria. 

It aspires to be: 

The world’s window on Egypt. 

Egypt’s window on the world. 

A leading institution of the digital 

age. 

A center for learning, tolerance, 

dialogue and understanding.

Improvemnet Domain 

Future of Egyptian Universities 

Since the first of January 2011, 

I have had the great honor 

and privilege of serving as the 

Board of Trustees Chair Advisor for 

Quality Assurance & Academic Affairs 

at the Future University In Egypt 

(FUE). Chairman Khaled Azazy 

recruited me from the University of 

Cincinnati (USA), where I had served 

as professor of anthropology from 

1970 to 2010 and also served as 

Senior Vice President for Academic 

Affairs and Provost for 14 years. 

Founded in 1819, the University of 

Cincinnati (UC), a public university 

serving 43,000 students and offering 

more than 300 degree programs, 

currently ranks among the top 25 

public research universities in the 

US; the latest Leiden ranking of world 

research universities puts UC 87th 

among the top 400. 

I received my PhD from Indiana University 

and my BA from Monmouth 

College (Illinois). My goal and 

assignment at the present time is to 

promote the advancement of FUE by 

sharing my academic administrative 

experiences, insights and knowledge. 

In less than a month after beginning 

my new position, I found myself 

witnessing the breathtaking, historic 

25th of January Revolution. This 

great sleeping giant of a nation, now 

reawakened, finds itself in a milieu 

of new political freedoms and an 

embryonic democracy that faces 

monumental economic challenges 

and problems. To succeed economically 

and legitimately re-claim 

its leadership role in the Arab world, 

Egypt must reform and re-vitalize its 

system of higher education. Without 

a reformation and revitalization of 

higher education, economic development 

will surely lag, and Egypt’s competitiveness 

in the global-knowledgebased 

economy will surely suffer. 

by: 

Dr. Anthony Perzigian 

This imperative is best summed up 

in the 2010 report by the Organization 

of Economic Co-operation and 

Development (OECD): The Egyptian 

higher education system is not serving 

the country’s current needs well, 

and without far-reaching reform it 

will hold back Egypt’s economic and 

social progress”. 

My expertise and the space here 

are limited and do not allow a full 

examination or critique of Egypt’s 

higher education system. However, I 

can identify some critical areas where 

attention must be paid in order to 

address what some would describe 

as the dysfunction of that system. 

Like all of Egypt’s social institutions 

and services, higher education must 

be funded at higher levels. Without 

heightened governmental support 

and massive infusions of new monies 

to hire more and better faculty 

and to modernize teaching facilities, 

public universities will continue to 

muddle along, attempting to serve 

tens or even hundreds of thousands 

of students in environments 

not conducive to effective student 

learning. Moreover, the nation must 

provide its universities with vastly 

more support for faculty research. 

Otherwise, Egypt’s capacity for basic 

and applied research will remain only 

weakly developed, and the nation’s 

ability to innovate and develop new 

products and services will commensurately 

suffer at a time when 

economic growth is vital. Thus, it is 

encouraging to hear the announcement 

that the Zewail City of Science 

and Technology is scheduled to open 

in September 2012. 

Strategies to enhance higher education 

do not necessarily require vast 

new sums of monetary investment, 

although they do require curricular 

change. Currently, the higher education 

system produces graduates 

largely for the economy of the past. 

Modernization of the curricula will 

address valid concerns regarding the 

current choices of fields of studies 

and the current ways in which the 

curricula are not fully relevant in 

preparing an effective 21st century 

workforce. Moreover, the curricula 

must be designed to produce graduates 

who are not only technically 

well-trained but who also think critically, 

communicate effectively, and 

possess a strong sense of social 

responsibility. These so-called soft 

skills are in high demand among 

employers. Re-design of the curriculum 

requires only the commitment 

and will of the universities and 

technical colleges to change for the 

better. In addition, and also requiring 

comparatively little investment of 

money, there is the urgent need to 

modernize the classroom approaches 

to teaching and learning. Egyptian 

education at all levels from K to 20 

relies far too much on lectures, far 

too much on note memorization, and 

far too little on experiential learning 

such as internships, service learning, 

problem-based learning and working 

within teams. The latter changes 

in pedagogy from passive to active 

learning, when combined with enhanced 

e-learning approaches, can 

greatly improve student learning and 

revitalize Egyptian education. 

Finally, Egypt’s educational bureaucracy 

must be reformed or replaced 

with a well-developed system where 

quality assurance, accountability 

and self-management can flourish. 

The heavy and suppressive yoke of 

central governmental control must 

yield to a system where institutions 

have greater autonomy and flexibility 

in order to respond to emerging 

market needs and research priorities. 

Indeed, major reformation and 

revitalization of higher education 

can produce more graduates who 

will effectively contribute to Egypt’s 

economic development and civic 

institutions. 

I have the good fortune to be associated 

with a very progressive new 

private university, Future University in 

Egypt (FUE). Located in New Cairo 

and founded in 2006 by Mr. Hassan 

Azazy, one of Egypt’s most preeminent 

educational leaders, FUE now 

operates under the visionary leadership 

of his son, Mr. Khaled Azazy. 

Recognizing the needs of society and 

the economy, FUE offers undergraduate 

programs across six faculties, 

including dentistry, pharmacy, computer 

& information technology, business, 

engineering, and economics & 

political science. New, market-driven 

programs are continuously under 

study, and this year FUE launched a 

bachelors degree program in petroleum 

engineering. 

A commitment to quality assurance 

and academic excellence permeates 

the institution. We have devoted 

2011 to a systematic assessment of 

the faculties. Teams of US faculty 

have visited FUE and conducted 

comprehensive audits of our degree 

programs. In this way, we are 

assuring that our curricula meet 

international standards and qualify 

for accreditation. The audit reports 

provide excellent recommendations 

for making improvements in teaching, 

whether in laboratories, libraries, or 

classrooms. Each faculty is made 

accountable and charged to develop 

a plan and timetable for implementing 

the auditors’ recommendations. 

FUE is also taking steps to infuse 

throughout the curricula what we call 

the “pillars of an FUE education”: 

critical thinking, effective communication, 

knowledge integration, and 

social responsibility. When combined 

with information literacy, the 

FUE educational experience produces 

well-trained individuals who can 

compete well against graduates of 

Egypt’s older, well-established universities, 

both public and private. Our 

benchmark for success is simple, and 

we will measure it by the number of 

our graduates who occupy prominent 

positions in business, industry, sci- 

ence, the health professions, politics, 

and, dare I say, in higher education 

as outstanding professors themselves. 

FUE’s yard stick for success 

also includes its capacity to produce 

new knowledge through research. 

Recognizing Egypt’s pressing need 

to improve its output of basic and 

applied research, Chairman Khaled 

has directed all faculties to establish 

research centers that will serve not 

only as engines for the Egyptian 

economy but also as places to train 

graduate students. New, researchactive 

professors who can expand 

the boundaries of new knowledge 

are being hired, and our students are 

benefitting from their expertise. 

This is an exciting juncture in Egypt’s 

history. There is much promise and 

potential among the Egyptian people. 

The ingredients to realize its potential 

and thus to secure a bright future are 

twofold. First, Egypt must continue 

on its path to a civil and democratic 

society where all of its citizens 

equally enjoy the same freedoms and 

the same protections under the law. 

Second, it must re-vitalize its system 

of higher education. In the microcosm 

of Future University in Egypt, 

we are taking bold, innovative steps 

that are geared to offer our students 

an excellent educational experience. 

By doing so, we are contributing to 

Egypt’s development, prosperity and 

democracy at a time when global 

competition and pressing societal 

needs are escalating. I invite you to 

invest some time to learn even more 

about FUE. I promise that you will be 

impressed. 


The telecommunications 

sector is considered one 

of the major sectors that 

have a major contribution 

to the nation’s economy in 

addition to its direct and positive 

effect on a nation’s GDP growth. 

In Egypt, this sector has been experiencing 

some slowdown since 

the revolution in January 2011. 

This slowdown is demonstrated 

by a drop in revenues, profits and 

margins. 

This situation of the telecom 

industry is expected to be a 

temporary situation which we all 

have to do our utmost effort to 

cross it quickly and safely. This 

is not the end of the way, there 

is always light at the end of the 

tunnel. For that, some active and 

positive steps need to be done to 

make it happen and start rolling 

the money cycle and in turn the 

economy cycle. 

I see that the government represented 

by MCIT should take a 

proactive role by subsidizing the 

Egyptian companies which are 

mainly medium and small sized 

companies to help them cross 

this bottleneck. Also, new projects 

should be initiated to start injecting 

some cash in the market. 

The telecommunications should 

be put on the government priority 

list side by side with the other 

problems Egypt is facing due to 

its direct positive impact on the 


Report 

GDP growth. 

The positive role telecommunications 

play in the economy growth 

will help achieve some of the 

targets on the government’s priority 

list. 

These targets can be summarized 

as follows: 

• Creating job opportunities 

and thus reducing unemployment. 

• Stimulate the economic 

growth nationwide and thus 

fostering social cohesion. 

• Help revive business with 

small and medium sized companies 

affected by the current 

slowdown which represent the 

majority of companies in the 

telecom sector. 

Over and above what’s mentioned 

above, the restoration of 

security is a key factor in providing 

a giant push to the telecom 

industry by providing the suitable 

environment for attracting new 

foreign direct investments which 

will have an immediate and direct 

positive effect on stimulating the 

country’s economy. 

Egypt is also experiencing new 

technologies nowadays. I can see 

the start of wide deployment of 

the new FTTH technology in the 

gated compounds in Egypt which 

is expected to catch-up quickly. 

This technology will help pro- 

by: 

Ahmed M. Tomoum 


TeleTech 

vide residential connectivity over 

optical fiber which is becoming 

ubiquitous and thus providing an 

endless number of services to its 

end customers. 

We hope the deployment of 

the FTTH technology will help 

prosper the market and open new 

opportunities to the companies in 

this field. 

Finally, I am optimistic about the 

recovery of the telecom sector 

which will restore back not only 

its original status but will exceed 

it to new horizons and limits that 

will put our country in the level it 

should be among the developed 

countries 

The positive role telecommunications play in 

the economy growth will help achieve some of 

the targets on the government’s priority list 

Egypt 

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Report 

Tourism after the Revolution: 

A Season of Discontent! 

I 

t is widely acknowledged that the political 

and economic turmoil followed the revolution 

have hit Egypt’s tourism to the core. In 2010, 

tourism was in upswing; Egypt was ranked 

among the top twenty destinations by the UN- 

WTO for hosting almost 15 million tourists (rising 

by 17.5 % from 2009) and generating USD 

12.5 billion (rising by 16.5 % from 2009).The 

economy was growing and all future statistics 

were edging up but after the revolution plus 

turns to minus and all arrows went down without 

any clear vision for the future. 

by: 

Dr. Khaled El Manawi 

Chairman & Managing Director 

National Travel Service Group 

The status of chaos together with 

the lack of security forces in streets 

have been the major reasons behind 

issuing travel warning that resulted 

in cancelling many groups, blocking 

future bookings and freezing charter 

operations. In terms of numbers and 

figures estimated by Egyptian Tourist 

Authority (ETA), the industry has 

been losing $30-$40 million dollars 

per day since the 1st of February, the 

numbers of tourists were off by 42 % 

and the tourism income dropped by 

30% compared to 2010. 

At the same time, the red sea resorts 

and Upper Egypt hotels were suffering 

from slow business, recording 

50% decline in capacity compared 

to other years, although they have 

witnessed very peaceful protests and 

are hundred miles away from the 

anarchy that lurks Cairo streets. 

Despite the fact that no single tourist 

was hurt since the 25th of January 

but it is becoming very challenging to 

assure that Egypt is a safe destination 

because the rebound of tourism 

mainly depends on achieving political 

stability. When the police were back 

to their posts and a sense of temporally 

stability prevails, the travel warnings 

were eased and the industry 

witnessed a relevant recovery, but 

it did not last long and was quickly 

spoiled with the frequent mass demonstrations 

and labor strikes that turn 

afterwards to violent clashes between 

protesters and armed forces, leaving 

behind dead and injured people in 

Maspero ,Mohamed Mahmoud and 

El Kasr El Ainy. All scenarios came 

together to genuinely portray Egypt 

" The status of chaos together with the lack of security forces in streets have been 

the major reasons behind issuing travel warning that resulted in cancelling many 

groups, blocking future bookings and freezing charter operations." 

as an “Unsafe Destination”, the image 

that quickly spread among all 

international media and stuck in the 

mind of people, discouraging many 

potential visitors from coming and 

ruining the winter season that is 

regarded the peak season. 

As a matter of fact tourism is the pillar 

of Egyptian economy, and the top 

earner of foreign currency providing 

a share of 21.4%.In consideration to 

this fact, the International Monetary 

Fund (IMF) report released by April 

’11stated that the economic growth 

in Egypt will suffer a sharp drop by 

1% from 5.5% on the second Half of 

2010. 

In addition, tourism is also well 

known for being a labor intensive 

industry employs nearly 12.6% of 

total employed populations directly 

and indirectly. Reacting to the sharp 

decline in sales and cash flaw, many 

hotels and travel agencies laid off 

20%-50% of worker, increasing by 

that the unemployment rate to 12% 

from 9% on 2010. 

It is worth to say that the Egyptian 

Tourist Authority (ETA) together with 

Egyptian Tourism Federation (ETF) 

have initiated and organized “aggressive” 

promotions, workshops 

and marches to support tourism 

.Succeeding sometimes in driving 

attention back to Egypt, when Aswan 

was chosen to host the “World Tourism 

Day” ceremony that was a great 

achievement but again all endeavors 

tend to be in vain when disarray continued 

in shedding Egyptian blood. 

Now the industry is at stagnation 

point, dead silence almost prevail in 

most of Egypt’s attractions and few 

tourists are to be recalled in resorts 

and hotels .The Egyptian Tourism 

sector is passing with a very critical 

stage especially after the wave of irresponsible 

declarations about beach 

tourism that represents 85% from 

total tourism income worldwide. The 

calls for “Sin-Free Tourism “ or “Halal 

Tourism “, separation of beaches and 

banning alcohol have raised international 

concerns and fears, driving off 

travel-makers from featuring Egypt 

and offering a new challenge to an 

industry is already at risk . 

However, the industry is predicted to 

get back on track after the presidential 

elections expected on June 2012 

which entails promises of stability and 

security. Until then, all efforts should 

be united together to restore Egypt’s 

reputation as a safe and affordable 

destination for tourists. Those efforts 

should include TV advertising, press 

conference ,workshops and most 

importantly participating at the major 

international travel fairs like Fitur, Bit 

, ITB and WTM ,promoting Egypt 

as “A Destination With Many Faces” 

,marketing for different tourism trends 

(Beach, Desert, Cultural, Religious, 

and Diving) ,in an attempt to meet 

diversity of tastes and cultures. 


Training & Development 

What’s coaching? 

By Linda Peterson 

MEd, BSN, Coach (0RSC) 

W 

hile living in Egypt I had a funny experience with coaching. I was 

taken to meet a school director who was the cousin of a good 

friend. She thought I was there for an interview. I thought I was 

there for a friendly visit. When she found out I wasn’t there to be interviewed 

for a teaching position she asked me, incredulously, What do you do then? I 

coach, I told her. What’s coaching? she asked. The cheeky part of me wanted 

to answer, Who cares what it is? It works! 

You can’t EXPLAIN coaching. 

You have to try it. So I tried it 

with her, and within moments 

we were in an empowering 

discussion about her role 

in the school and how she 

wanted to improve it. Ten minutes 

later one of her teaching 

staff came by. Do it with him. 

Whatever you did with me, do 

it with him, she insisted excitedly. 

I did. This young teacher 

became instantly engaged 

in thinking about his teaching 

practice and identifying ways 

in which he would like to improve 

his performance. By the 

end of that meeting I had an 

offer to do a coaching session 

with the whole school staff. At 

the end of that coaching workshop 

with staff I had a job offer 

that was tailored specifically to 

coaching – staff development. 

They wanted more coaching 

because coaching works. 

About coaching 

Coaching is NOT GIVING 

ADVICE. It doesn’t matter 

how professional, how experienced, 

and how knowledgeable 

someone is, if they are giving 

you advice they are NOT 

COACHING. If the so-called 

“coach” has an answer or 

strategy for you, they are NOT 

coaching. Consulting, maybe. 

Coaching? No. Coaching is 

conversation that transforms 

people’s performance (Peter 

Rock, Quiet Leadership). 

It facilitates the changes that 

YOU want to make. Notice 

that word “you”? Coaching 

is NOT about making the 

changes the coach wants you 

to make. 

Coaches believe that the client 

is her/his own expert. They 

know that giving unsolicited 

advice insults and de-motivates 

people. When we arrive 

at our own insights, those 

insights are followed by a 

surge of hormones that create 

motivation and goal-oriented 

action. This is how our brains 

work. Coaches are masters 

at creating conversations that 

lead the client to new insights, 

then co-designing actions that 

will create the life the client 

wants. 

A life coach believes you are 

naturally creative, resourceful, 

and whole (not broken 

or needing fixing). Today 

I received an email from 

an Egyptian woman who I 

coached. She wrote, “You did 

a great job turning my life into 

a better one”. It sounds like 

I did it for her. That might be 

her perception, but the fact is, 

SHE figured out the answers, 

and she did the work, not me. 

Coaching set the conditions 

where she was resourceful, 

that’s all. 

Make sure it’s 

the right kind of 

coaching 

The Weatherhead School of 

Management studied coaching 

and found that coaching 

based on the client’s goals 

(not weaknesses, faults, or 

areas needing improvement) 

activates the parts of the 

brain that create learning and 

behavioral change. Coaching 

based on improving weaknesses, 

faults, and problems 

generates negativity that shuts 

down learning. 

Your employees 

need coaching 

Coaching is not just for your 

personal life. A Gallup Poll in 

May 2009 found that 71% of 

employees are disengaged 

at work. Unlike other generations 

that were satisfied with 

routine jobs and obedience to 

tasks, Generation Y demands 

meaning and engagement. 

Coaching does that. After 

just a few months of coaching 

employees showed increased 

engagement, more goal 

achievement, more energy, 

higher performance, and better 

decision-making. According 

to some internal coaching 

clients, “This is the first time 

the organization has given us 

something that actually helps 

us do our job” (David Rock, 

The Art of Coaching in Business). 


34 www.cancham.org.eg www.cancham-cmtc.org

Latest Topices 

By Sally Gabra 

he economy and industry in Egypt suffered a major 

blow as a result of the Arab Spring revolution in January 

and February 2011, and its slow recovery is highly 

vulnerable to perceptions about Egypt’s internal political stability 

and security. Egypt’s economy contracted seven percent 

between January and March 2011. High inflation, low consumer 

confidence, and labor unrest are among the challenges facing 

Egypt’s current transitional government. Subsequent labor 

strikes, factory closures, and disruptions in the stock market 

greatly contributed to the increase in debt and inflation. 

“The economy is at risk”; a 

short sentence which ultimately 

describes the unprecedented 

decline of economic conditions in 

Egypt, as reflected in the recent 

seminar held by the Supreme 

Council of the Armed Forces 

under the title: “January Revolution 

and Horizons of Economic 

Growth”. 

Indicators show that the poverty 

rates currently stand at 70%, the 

economic growth has dropped 

to between 1% and 2%, hard 

currency reserves have declined 

from $36 billion to $28 billion, 

the flow of foreign investments 

is down to zero, budget deficit 

has reached EGP1290 billion; 

the general debt is calculated 

at EGP1080 billion, i.e. 90% of 

GDP, the proceeds from tourism 

are down by 40%, and the Stock 

Exchange has lost EGP20 billion. 

However former Minister of 

Finance Dr. Samir Radwan unveiled 

that an agreement would 

soon be reached with the World 

Bank in accordance with which 

Egypt would be offered $2.2 billion 

in loans. 

Radwan said the Ministry of 

Finance plans soon to announce 

a package of economic incentives 

that would help generate numerous 

work opportunities. An entity 

would be created that would be 

in charge of medium and smallsize 

enterprises, he added that a 

number of national projects such 

as developing the Suez Canal 

area, the Red Sea, the development 

corridor in the Sahara 

Desert and low-cost housing 

projects were also in line. 

With its human resources, its 

integrated tourism industry and its 

promising industrial base, Egypt 

could resuscitate its economy. 

This, however, depends on the 

government and the people cooperating 

to restore confidence in 

national economy. 

Egyptians should rise to the 

situation. They should exert their 

utmost to encourage the Egyptian 

industry and economy to rise up. 

As a result of this economic situation, 

Egyptian talk show host Amr 

Adib recently launched a global 

campaign encouraging Egyptians 

to buy their country’s products 

on Friday 16 December. the 

campaign was later adopted by 

a group of Facebook gurus who 

created a special page for the 

event. “Buy Egyptian” started 

as the first movement of its kind, 

urging Egyptians and residing 

foreigners to only buy locally 

manufactured products. 

The campaign has resonated 

among a privileged segment 

of Egyptian society. Facebook, 

Twitter and BlackBerry messages 

have been sent back and forth, 

and a considerable number of 

small businesses have capitalized 

on the idea. The Facebook 

page offers a Ministry of Commerce-authored 

list of Egyptian 

manufacturers and an array of 

Egyptian products, including 

cattle, dairy products and vegetables. 

The initiative is good but the 

concept needs to be broadened. 

Egyptian products should be improved, 

and the initiative should 

support a habit of buying Egyptian-made 

goodies for a lifetime. 

There are products that are 100 

percent Egyptian made and 

remains a very good quality, 

from clothes to jewelry and home 

accessories, like Azza Fahmy, 

Karma Jewelry, by Lisa Jewelry, 

AminaK, and Neon Designs. 

Private small enterprises might 

be a lateral answer to the problem 

we are facing. and maybe 

such a campaign will push us to 

discovering what is Egyptian in 

the market. 

It is essential to the Egyptian 

industries and local made products 

to rise to the international 

standards and quality, while for 

the Egyptians themselves to start 

giving these products a chance 

to grow and support the Egyptian 

market by knowing first what are 

the locally made goodies in the 

market and replacing the other 

commonly used products with the 

Egyptian ones. So we can give 

a hand to our economy so as to 

flourish. 


“Redefining Economic and Social Progress” 

W 

CSR beyond Philanthropy 

hile there is no agreed definition 

and no restrictive list 

of what CSR means and encompasses, 

according to the World 

Bank, CSR represents “The commitment 

of business to contribute to 

sustainable economic development, 

working with employees, their families, 

the local community, and society 

at large to improve their quality 

of life, in ways that are both good 

for business and good for development.” 

I would like to add that it is 

a ‘voluntary commitment’ as there is 

no mandatory framework that monitors 

and penalizes companies for ineffective 

CSR strategies. Moreover, 

CSR has taken a different angle according 

to the culture, the regulatory 

framework and the level of consum- 

by: Emmanuelle Diehl 

Managing Director of SELA Advisory Group 

“If you want to benefit yourself, first benefit others.” 

The Chinese philosopher Confucius sums up the essence of CSR in a few words. 

ers’ awareness and engagement in 

society. However, despite the lack of 

definition and different approaches, 

there is a consensus that although 

CSR can start with charity, longterm 

sustainability and today’s societal 

problems require a strategic 

commitment from businesses that 

goes way beyond charity. 

For most countries in the MENA 

region and in Africa, the concept 

of business forming part of society 

and being responsible for the welfare 

of its communities and its nation 

is embedded in the culture to a 

certain extent. As a result, the most 

common approaches in CSR in the 

region and in Egypt are through 

philanthropy, focusing on education, 

health and the environment. Although 

these issues are detrimental 

for the development of the country, 

rarely are they fully integrated within 

a strategic business model and considered 

as means to increase business 

and the long-term profitability 

of a company. Most African and 

MENA region countries are in the 

initial phase of the maturity curve 

of CSR. It translates into random 

social and environmental development 

programs that are looked at 

as a burden and costly rather than 

strategic investments. 

After years of practice and pressure 

for more standardized definition 

and understanding of what CSR 

entails, businesses, governments 

and NGOs drafted a series of international 

standards. Their objective 

was to define common concepts, 

indicators and performance frameworks, 

which would help benchmark 

best practices effectively 

measure the impact of companies’ 

CSR policies and communicate to 

all stakeholders, communities and 

employees about policies’ benefits 

and returns. Some of these standards 

are relevant to businesses and 

development in the MENA region 

and in Africa, especially in relation 

to natural resources. These include 

the Extractive Industry Transparency 

Initiative, the Voluntary Principles 

on Security and Human Rights, 

the Kimberley Process, the Forest 

Stewardship Council Principles, the 

Equator Principles, Extractive Industries 

Transparency Initiative (EITI), 

International Council for Mining and 

Minerals (ICMM), Social Accountability 

8000 and ISO 26000. The 

most known, so far, are the Global 

Reporting Initiative and the UN Global 

Compact, which was adopted 

in Egypt in 2004. However, these 

international standards are not always 

fitting the local needs and can 

be perceived as barriers to entry. It 

is therefore important for companies 

and most importantly governments 

to define their own standards and 

principles in order to encourage and 

support businesses with transparent 

regulatory frameworks and tax 

deduction for their social responsible 

strategies. 

Governmental intervention in CSR, 

especially in African and MENA 

countries is important to raise 

awareness, facilitate the transition 

process, coordinate public private 

partnerships and influence policy. In 

Egypt, a few governmental organizations 

are addressing CSR such 

as the Egyptian Institute of Directors 

(EOID), which was created in 2003 

under the Ministry of Investment. It 

has been the most active in raising 

awareness and offering technical 

training for improved corporate governance 

across the country and the 

region. In the recent years, chambers 

of commerce, and professional 

associations have been organizing 

information sessions, seminars and 

matchmaking events to educate and 

bring together multinationals and local 

businesses, which represent the 

two extremities of the CSR scale. 

Multinationals represent 2 per cent 

of Egypt’s businesses and play a 

major role in CSR. The remaining 98 

% is divided among national companies 

and SMEs that amount for 

90%. The latter ones are not aware 

of what CSR entails and its benefits 

for their businesses’ interest. 

In general people associate CSR 

with PR as a means to increase a 

company’s reputation through its 

good deeds. However it is much 

more than a PR stunt. 

An integrated strategic CSR policy 

can provide a company with new 

business 

opportunities; greater consumer 

retention; develop 

and strengthen relations with 

consumers, suppliers and networks; 

build employees’ capacity 

and maintain a trained 

and satisfied workforce; save 

money on energy and 

operating costs; manage 

risk; foster private 

public partnerships; 

compete internationally; generate 

innovative solutions and differentiate 

yourself from competitors. 

In a post-crisis environment, where 

finances and funds are limited, 

greater partnerships between the 

private and the public sector, including 

civil societies is highly recommended. 

It is an opportunity for both 

sectors to better understand each 

other and find commonalities for 

their countries development process 

and economic progress. 

CSR is therefore a great added value 

for a company. It is a step that 

CSR consultants help companies 

take through an initial evaluation of 

their current CSR strategy, of their 

business model and management 

structure. Based on the findings, 

the CSR consultants, in chorus with 

employees and stakeholders, will 

define a strategic CSR policy that 

will be most suitable to a company’s 

philosophy and environment for a 

successful transition. 

For small companies that might believe 

that CSR is only for multinationals, 

I would like to remind them 

that small steps are better than none 

and starting with integrating one aspect 

of CSR is already a large step 

towards progress, and future positive 

developments. 

CSR is a multifaceted prism that 

companies, governments and consumers 

need to better understand 

for our countries’ future and for social 

and economic growth. CSR is a 

chance for positive progress not a 

burden! 


Hot Spot 

Unforgettable Italian Experience 

by: Nevine Nader 

Director of PR & Communications Radisson Blu Hotel, Cairo Heliopolis 

Elegant, simple and modern, Filini is offering you an unforgettable Italian 

experience that is difficult to resist. Located at the Radisson Blu Hotel in 

Heliopolis, this place definitely knows all the ins and outs of Italian taste, 

flavor and color. 

tepping in, you will 

surely realize that much 

thought was put into the 

décor of the place: the 

entrance’s beige wall is 

cleverly decorated with 

juicy names of traditional 

dishes, smartly set-up wooden tables 

feature such must-have attributes 

as balsamic vinegar and olive oil, 

whereas the parquet floor and comfy 

chairs underline once again the true 

Italian spirit of this unique venue. 

Filini’s open kitchen was yet another 

asset, tickling our senses with overwhelming 

smells, fusing together garlic, 

olive oil and various Italian spices. 

No wonder we were so hungry when 

the food was brought. We kicked off 

with fresh home-made bread (Focaccia 

and Grissini) that was especially 

tasty once the waiter let us try it with 

the dip made of olive oil and balsamic 

vinegar. The appetizers were also 

worthy: we could either choose from 

an array of separate antipasti items 

or take a selection of vegetable, meat 

or seafood hors d’oeuvre, which we 

did. The portions were exceptionally 

big proudly presenting marinated and 

grilled items. 

The main dishes soon followed. The 

juicy and tender Pan Fried Sea Bass 

and the crispy Fritto Misto di Mare 

(prawns, calamari, sea bass and aioli 

served with a finger licking dip) were 

literally melting in our mouths; while 

the Rosemary Roast Potatoes and Garlic 

Mashed Potatoes with Parmesan Cheese 

were perfectly complementing the nutritious 

yet light meal (isn’t that what 

all women want?) 

But Filini has many other surprises: 

the menu boasts a plenitude of traditional 

Italian dishes ranging from pasta 

to pizza and risotto. For additional 

pleasure (if you consider yourself a 

die-hard food-lover), check out the 

dessert menu, which has a variety of 

mouthwatering sweets like the Toasted 

Almond Semifreddo or Chocolate Fondant 

with Pistachio Ice Cream. 

The excellence of the restaurant is 

further stressed by its efficient service 

and the friendly, attentive staff, making 

this place worthy of your next visit. 

Additional information: 

Full-stocked bar features various 

types of Italian wine and other alcoholic 

and non-alcoholic beverages. 

ONLY (For All the CanCham Boards & Members), 

the Radisson Blu Hotel, Cairo Heliopolis is 

providing them with 10 % discount 

(upon presenting CanCham Membership Card) 

on the Food and beverage excluding imported 

alcoholic and sales taxes. 


Business Books 

Tell To Win 

Peter Guber 

In Tell to Win, Guber shows how to 

move beyond soulless Power Point 

slides, facts, and figures to create 

purposeful stories that can serve as 

powerful calls to action. Among his 

techniques: 

• Capture your audience’s attention 

first, fast and foremost 

• Motivate your listeners by demonstrating 

authenticity 

• Build your tell around “what’s in it 

for them” 

• Change passive listeners into active 

participants 

• Use “state-of-the-heart” technology 

online and offline to make sure audience 

commitment remains strong 

To validate the power of telling pur- 

Recommended by 

poseful stories, Guber includes in this 

book a remarkably diverse number 

of “voices” - master tellers with whom 

he’s shared experiences. They include 

YouTube founder Chad Hurley, 

NBA champion Pat Riley, clothing 

designer Norma Kamali, “Mission to 

Mars” scientist Gentry Lee, Under Armour 

CEO Kevin Plank, former South 

African president Nelson Mandela, 

magician David Copperfield, film 

director Steven Spielberg, novelist 

Nora Roberts, rock legend Gene 

Simmons, and physician and author 

Deepak Chopra. 

After listening to this extraordinary 

mix of voices, you’ll know how to 

craft, deliver - and own - a story that 

is truly compelling, one capable of 

turning others into viral advocates for 

your goal. 

Your Leadership Legacy: 

The Difference 

You Make in People’s 

Lives 

Marta Brooks 

Anyone who inspires change in the 

lives of others is engaged in an act of 

leadership. “Leadership legacy” is the 

sum total of the difference one makes 

in those lives, directly or indirectly, 

formally or informally. The newest title 

in the Ken Blanchard Series: Simple 

Truths Uplifting the Value of People in 

Organizations, this book shows how 

to ensure that the legacy is positive 

and transforming.As the book 

explains, a positive legacy doesn’t 

just happen. The authors lay out a 

blueprint for success in this often 

daunting area in seven chapters: The 

Reading of the Will, Every Journey 

Begins with One Step, The Fern Is 

as Good as Dead, The CEO, Back to 

School, Eagle Junction, and Mooseland 

Stoneware. The book uses a 

gardening metaphor, with master 

gardeners mentoring the reader until 

they gain the courage it takes to 

forge a meaningful legacy. The basic 

principles, supported by years of 

study and research, include living by 

certain values and living authentically, 

which are more inspirational than 

one’s strength of position; fostering 

emotional connections and trust with 

the people one works with; and turning 

a company’s dreams and goals 

into a future that people will want to 

live in. 

Steve Jobs 

Walter Isaacson 

Based on more than forty interviews 

with Jobs conducted over 

two years—as well as interviews 

with more than a hundred family 

members, friends, adversaries, 

competitors, and colleagues—Walter 

Isaacson has written a riveting 

story of the roller-coaster life and 

searingly intense personality of a 

creative entrepreneur whose passion 

for perfection and ferocious drive 

revolutionized six industries: personal 

computers, animated movies, music, 

phones, tablet computing, and digital 

publishing. 

At a time when America is seeking 

ways to sustain its innovative edge, 

and when societies around the world 

are trying to build digital-age economies, 

Jobs stands as the ultimate 

icon of inventiveness and applied 

Other Recommended Books 

Screw 

Business as 

Usual 

Richard Branson 

Make YourselfUnforgettable 

Dale Carnegie 

imagination. He knew that the best 

way to create value in the twenty-first 

century was to connect creativity 

with technology. He built a company 

where leaps of the imagination were 

combined with remarkable feats of 

engineering. 

Although Jobs cooperated with this 

book, he asked for no control over 

what was written nor even the right 

to read it before it was published. He 

put nothing off-limits. He encouraged 

the people he knew to speak honestly. 

And Jobs speaks candidly, sometimes 

brutally so, about the people he 

worked with and competed against. 

His friends, foes, and colleagues 

provide an unvarnished view of the 

passions, perfectionism, obsessions, 

artistry, devilry, and compulsion for 

control that shaped his approach to 

business and the innovative products 

that resulted. 

Driven by demons, Jobs could drive 

The 3rd 

Alternative 

Stephen R. Covey 

Tough Calls 

From The 

Corner Office 

Harlan Steinbaum 

those around him to fury and despair. 

But his personality and products were 

interrelated, just as Apple’s hardware 

and software tended to be, as if part 

of an integrated system. His tale is 

instructive and cautionary, filled with 

lessons about innovation, character, 

leadership, and values. 

27 Powers of 

Persusion: 

Simple 

Strategies to 

Seduce 

Audiences & 

Win Allies 

Chris St. Hilaire 

Fierce 

Leadership 

Susan Scott 


Facts about Canada 

The 

average 

person in Canada watches 21 

hours of television per week. Half 

of Canadians have a TV in the 

main bedroom, while 128,000 

Canadian households have 

TVs in the bathroom! 

Basketball 

was invented by a Canadian 

– Dr. James Naismith. He 

was born on November 6, 

1861 in Ramsay township, 

near Almonte, 

Ontario 

Detached, 

standalone, 

houses are the most common type of 

property in Canada, followed by 

apartments. Over one-half of Canadian 

households live in detached houses while 

almost one-third of Canadian 

households live in an apartment 

Canada 

welcomed 

247,202 new permanent residents in 2008. 

193,061 temporary foreign workers 

and 79,459 foreign students also arrived. 

The combined total was 519,722 

newcomers for the year. 

Canada is 

home to the largest freshwater island 

in the world. Manitoulin Island, in 

Lake Huron, is the world’s largest 

island surrounded by 

freshwater. 

Canada’s 

highest mountain 

is Mount Logan, 

5,959 metres (19,551 ft) high. Due to tectonic 

activity, Mount Logan continues to gain height by 

an average of a few millimetres each year. Mount 

Logan is possibly the world’s largest mountain 

because its overall footprint covers a greater area 

than any other known mountain 

massif on Earth. 

The 

largest 

Island in Canada is 

Baffin Island. It is the 

fifth biggest island on 

Earth 

Atlantic 

Canada has 

some of the worst Canadian 

obesity rates and contains the 

two cities which are home to 

Canada’s fattest people 

In the 

15 – 64 age 

group, for 

every 100 men, Canada has 102 

women. The provinces where the 

imbalance is greatest are 

Newfoundland/Labrador, Prince 

Edward Island and Nova 

Scotia; all have more than 

105 women for every 100 men. 

Facts about Egypt 

Egypt 

is the 

largest 

rice producer in 

the Middle East and 

north Africa 

Over 

500 free 

press 

newspaper , 

journals and 

magazine are 

available in Egypt 

Egypt 

was 

the first 

Muslim country 

to appoint a female 

marriage officer 

Egypt 

plans to 

drive 20 percent 

of its electricity 

from renewable 

sources by 2020 

Egypt 

is an attractive 

investment for other 

countries and, based on 

the depth of its domestic 

economy, has enormous growth 

potential. In addition, it is close in 

proximity to key markets such as Europe, the 

Mediterranean, Africa and the Gulf states. 

Egypt 

has the 

largest and 

oldest Christian 

community in 

the middle east 

Egypt’s 

is the world’s 

sixth largest exporter 

of liquefied natural gas 

The 

Pyramids 

represent one 

of the greatest 

architectural feats by man. 

The last surviving member of 

the Seven Wonders of the World, 

the Great Pyramid is one of the 

world’s oldest tourist attractions and 

the reason most people visit Egypt today 

Egypt 

has 

produced 

four Nobel 

laureates , awarded 

prizes for peace, chemistry 

and literature 

Millions 

of jobs have 

been created in Egypt 

since 2004 as a result of its 

economic liberalization policies. 

Egypt’s unemployment rate fell 

from 11 percent in 2005 to 9 percent 

in 2009. 

Egypt 

and 

Google are 

working 

together 

to increase the amount 

of Arab content online 

2008 

was the 

third year in 

a row that Egypt 

was named the top 

reformer in the Middle 

East. 

Egypt 

government 

is creating 

a modern health 

care safety net called 

“Health Insurance for All” 

Egypt 

has always 

regarded rights for 

women as an important 

element in the development 

of Egyptian society. Women are 

very visible in all walks of modern 

Egyptian life and are treated as equal 

members of society 


CanCham News 

CanCham has the pleasure to announce 

for its 1st Top Education Fair that will be on 

the 22nd, 23rd and 24th of April, 2012 at 

Intercontinental City Stars, Al Saraya Ballroom. 

For more information contact: 

Marketing Department: 

Mr. Hatem El Sholkamy (01111721271) 

or Email: helsholkamy@cancham.org.eg 

CanCham will participate in the FUE Annual 

Employment Fair 2012 on the 13rd of 

May, 2012. 

The CanCham announces that our annual 

sponsorship packages for 2012 have been 

released. 

If interested to become CanCham sponsor 

please contact Mr. Hatem El Sholakamy at 

helsholkamy@cancham.org.eg 

CanCham 

CanCham Recruitment Service 

The CanCham is now providing Recruitment 

Service for helping members to attract 

new employees. 

We’ve created flexible recruitment solutions 

as part of the CanCham Members Advantages 

in order to reduce costs, save valuable 

time and free up their HR resource. 

CanCham Training Centre 

The CanCham would like to announce for 

the Human Resource Certified Diploma accredited 

by Canadian Management Institute. 

For registration kindly contact: 

training@cancham-cmtc.org 

New Benefit 

Only For CanCham Members 

Market for Free through CanCham Publication, Website & Newsletter 

CanCham is offering a new service for our valuable Members: 

Free Announcement in Cancham Newsletter, Website & Publication. 

(Announcement will be displayed in a paragraph {from 5 to 10 lines} with the 

company’s logo) 

Contact the Marketing & Membership Department: 

Dina Eissa (24510033 Ext: 115) 

Or Email: deissa@cancham.org.eg/membership@cancham.org.eg

CanCham up Coming Events 

How to boost Exporting 

Seminar Topic: “Export in order to improve the National 

economy” 

Attendees: CanCham Boards & Members, Import & Export 

companies, Marketing companies and EBA Members 

Speaker : The Canadian Ambassador & the Chairman of 

the Canadian Chamber of commerce 

location : Egyptian Businessmen Association ( EBA )’ 

Date : ( mid of January 2012 ) 

Strategic HR Management 

Seminar topic: “New tactics for strategic HR Management 

‘’ 

Attendees: HR Managers from A, B Target corporate 

market 

Key Speaker: Canadian HR expert & Egyptian HR 

expert. 

Location : 5 stars Hotel 

Date : ( Late January 2012 ) 

How to marketing for our country 

Seminar topic: “The Beauty of Egypt ‘’ 

Attendees :CanCham Boards and Members, Tourism 

and Travel Agencies Companies Hotels, import & Export 

companies, advertising & Marketing Companies 

Key Speaker: ‘’ Tarek Nour “ ‘’ Galal Zaki ‘’ 

location : 5 stars Hotel. 

Date : ( Late February 2012 ) 


Seminar Topic: ‘’ Export in order to improve the 

National economy” 

Attendees: CanCham Boards and Members, Businessmen, 

Import & Export companies , Marketing companies 

and EJB Members 

Speaker: The Canadian Ambassador & the Chairman of 


location: Egyptian Junior Business Association ( EJB ) 

Date: ( mid of March 2012 ) 

‘’ The President of Egypt Elections 2012 “ 

Seminar topic: The Criteria of choosing the president , 

Attendees: CanCham Boards and Members, Top Business 

men ,tourism companies, Hotels, import & Export 

companies 

Key Speaker: Dr. Belal Fadl / Dr. Hamdy kandil , 

location: 5 stars Hotel. 

Date: ( late March 2012 ) 

Top Education Fair “Elites under one ceil ” 

Fair about: ‘’One stop shop’’ ( Marketing for universities 

& high schools ) 

Exhibitors: Private Universities & Private High Schools 

Visitors: CanCham Boards and Members, non members 

Parents & Students private schools , members & non members 

location:( 5 stars hotel ) 

Seminar Topic: “The new trends in the development of 

education” 

key speaker: Canadian celebrity 

Date: ( 22,23,24 of April 2012 ) 


Seminar Topic: ‘’ Export in order to improve the National 

economy’’ 

Attendees: CanCham Boards & Members, Businessmen 

and Import & Export companies , Marketing companies 

Speaker : The Canadian Ambassador & the Chairman of 


location : Egyptian Investment Management Association 

( EIMA ) 

Date : ( Mid of May 2012 ) 

The 6th Anniversary of the CanCham 

Attendees : CanCham Boards & members and Top Business 

Men(Canadian & Egyptians) 

Date : (Late of May) 

How to boost Exporting, 


economy’’ 



Key Speaker: The Canadian Ambassador & the Chairman 

of the Canadian Chamber of commerce 

location: British Egyptian Business Association ( BEBA ) 

Date: ( Mid of June 2012 ) 

Real Estate in new Egypt 

Seminar topic: Future of Real estate in New Egypt ‘’ 

Attendees: CanCham Boards and Members, Real estate 

and Construction companies, Contractors companies 

Key Speaker: not determined 


Date : ( Late June 2012 ) 

Stock Exchange 

Seminar topic: “Current situation at the stock exchange 

market’’ 

Attendees: CanCham Boards & Members, Top business 

men, Banks and Brokerage Companies 

Key Speaker: Chairman of Stock Exchange 


Date : (mid of July 2012) 

Iftar Ramadan of the Canadian Chamber of Commerce 

in Egypt 

Attendees: The Ministers, Ambassadors,CanCham 

Boards & Members, the Top business men & Multinational 

companies 

Location: 5 stars hotel 

Date: ( 1st of August 2012 ) 



economy’’ 

Attendees: CanCham Boards & Members, Businessmen, 




location :10th of Ramadan Investors Association 

Date: ( Mid of September 2012 ) 



economy” 

Attendees: CanCham Boards & Members, Businessmen, 




location: EL Obour City Investors Association 

Date: ( First of week of October 2012 ) 

CanCham 1st Employment Fair 

Fair about: Your Career is our main Concern 

Exhibitors: Multinational companies, Large companies 

and mid size companies 

Visitors: Juniors & Middle management. 

Location: Fairmont hotel / Intercontinental city stars 

Date: (Late October 2012) 

Strategic Management 

Seminar topic: ‘’Plan your strategic approach & implement 

the changes “ 

Attendees: CanCham Boards & Members, Sales managers 

& executives 

Key Speaker : Mark Jenkins /Kevan Williams / James E. 

Henderson 

location: 5 stars hotel 

Date: (Late November 2012) 


Seminar Topic : ‘’ Export in order to improve the National 

economy” 





location: 6th of October Investors Association 

Date: ( First week of December 2012 ) 

Industry & Trade 

Seminar topic : “Development of industry & How to Increase 

the Exports Volume” 

Attendees: CanCham Boards & Members, Industrial 

companies & Factories, Multinational companies, Top 

Business men 

Key Speaker: The Minister of Industry & Trade 


Date: (Late December 2012). 

Media Coverage 

Newspaper: AL Ahram newspaper, EL Masry ELYoum, 

AL Akhbar, ELGomhoreya, ELYoum EL sabea 

Radio : Nogoom FM, Mega FM. 

In addition to the previous events and seminars, the 

CanCham is participating in workshops, exhibitions, Fairs 

and seminars. 

Plan might be changed according to the schedules of 

the speakers and will be noted with previous dates. 

Subscribe in the CanCham 

Publication & NewsLetter 


Name 

Position 

Company 

Address 

Type of Business 

Tel 

Mobile 

Fax 

Email 

Contact us: Egypt: 44 Nehro St.,10th floor, Heliopolis,Cairo Egypt, Tel.: (+202) 24510033 (10 lines) - Fax: (+202) 24510099 

Email: marketing@cancham.org.eg - www.cancham.org.eg

CanCham 1 st Education Fair 

‘’ Top Education Fair ” 

Is to provide up-to-date information relating to 

educational opportunities, programs, courses 

available & universities, schools & training providers 

offering them. The fair is a forum where 

the students / parents can interact directly with 

the principals / managements & representatives 

of private educational universities & schools. 

The interaction clear doubts of the student community 

in an effective manner. 

A One Stop to Gather Necessary Information, All In One Place 

Enables schools & Universities to have direct access to the aspiring students 

and their parents. 

Distribute the information to the targeted aspiring students at once. 

Find more about universities & schools which they are interested in. its 

enables the students to compare the offerings of different universities & 

schools much better than searching for it online 

Open Discussion Forum 

Awareness lectures, panel discussions & open forum sessions are organized 

to educate, motivate and clarify students’ doubts about the future prospects 

of different courses. 

Early Bird Booking 

20 % discount till end of January. 

10 % discount during February. 


For more information please contact us: 

Canadian Chamber Of commerce In Egypt 

Mr. Hatem El Sholkamy 

Tel: (02) 24510033 (10 lines) Fax: (02) 

24510099 

Mobile: 01111721271 

Email: helsholkamy@cancham.org.eg 

Canadian Chamber Of Commerce 

In Egypt 

Has the pleasure to announce for 

CanCham 

1 St Education Fair 

‘’Top Education Fair’’ 

Semiramis Intercontinental 

Down Town 

On 22nd till 24th April 2012 

Elites Under One Ceil

C 

M 

Y 

CM 

MY 

CY 

CMY 

K 

LITAP888 0110 


Events 

The Commercial Consoler of the 

Canadian Embassy visit to CanCham 

LITAP888 0110 AP Easy CS-S- LC.ai 1/25/2010 8:56:07 AM 

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Aqua-Pure is a trademark of 3M Company used under license. 

3M is a trademark of 3M Company. 

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Easy To Select The Right Product 

• CS-S reduces Sediment/Rust, Chlorine 

Taste and Odor. 

• LC reduces Sediment/Rust, Chlorine Taste 

and Odor PLUS Lead and Parasitic 

Protozoan Cysts. 

• AP Easy Systems are NSF Listed. 

Mr. Ghislain Robichaud the commercial counselor 

visited the CanCham premises on the 19th of October, 

2011; he was met by Dr. Fayez Ezzeldin and CanCham 

Boards of Directors. 

The Two Parties discussed trade relations between Canada 

and Egypt and the best ways of developing them. 

Mr. Ghislain Robichaud was well impressed by Can- 

Cham achievements and also expresses his good wish 

to Cancham to gain more success 

• Complete reduces Sediment/Rust, Chlorine Taste 

and Odor PLUS Lead and Parasitic Protozoan Cysts. 

Complete also reduces a limited number of VOCs 

(Volatile Organic Chemicals*). 

• AP Easy Systems are complete with everything needed to 

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* Benzene, Dichlorobenzene and Toxaphene 

Aqua-Pure® water filtration products provide you and your family with cleaner, clearer, better tasting water throughout 

your entire home every day. With the most comprehensive product line from under sink filters for the kitchen and 

bath or softeners and filters for the entire home, Aqua-Pure filtration systems are perfect for any size home. 

The Aqua-Pure® Complete Drinking Water Filtration System is an economical under sink alternative to bottled water 

that connects to a dedicated faucet. This system reduces sediment, chlorine taste and odor, lead, cyst, mercury, 

asbestos and select VOCs. 1/4» push-in fittings and tubing included. Rated at 0.75 gpm flow rate and 750 gallons 

capacity. Includes polished chrome dedicated faucet and tubing. 

For more information please contact: 01008456702 

3M Egypt Trading Ltd. 

Sofitel Tower, 19th Floor 

Corniche El Nil str., Maadi 

Tel: 02 2525 9007 

Fax: 02 2525 9004 

Email: 3megypt@mmm.com 

Website: www.3megypt.com

CanCham Training programs 

Members News 

New 80 Day Organizational Culture 

Change Methodology now available in 

Egypt 

December brought a new Revolution to Egypt, the 

Organizational Culture Revolution. Top Business 

Human Resources Consultants, one of Egypt’s 

premier Human Capital Development companies has 

acquired the territory license for the Directive Communication 

Psychology training, including its “Culture 

Revolution” process that has consistently shown visible 

results in organizational culture change in less 

than 80 days. 

Emil Iskander, president of Top Business, met with 

Arthur Carmazzi, founder of the Directive Communication 

Psychology and ranked as the one of the 

world’s top 10 Leadership gurus on December 12 

and joined 16 Egyptian consultants and trainers in 

an intensive 10 day training to earn DC psychology 

certification. 

Mr. Iskander is now rolling out the plan to introduce 

this new psychology based discipline which has 

improved the organizational cultures of organizations 

like Emirates, Motorola, Nestle, Farassan and more. 

In addition to the full Organization Change process, 

the DC methodology has applications in Leadership 

Development, Effective Communication and Teamwork. 

Mr. Iskander is planning a series of training 

programs to help organizations get visible results in 

these areas to show the potential of how changing 

organizational culture will affect bottom line results 

and ROI. These will be released in February 2012. 

Based on a 2007 study by DCI, companies can get 

up to a 52% increase in productivity with an effective 

organizational culture compared to an average 

one. “This leaves a huge potential for organizational 

growth and expanded profitability” says Mr. 

Islander… “We are very excited to have acquired 

the license to this extraordinary technology, as it will 

make Egyptian companies more competitive in the 

world marketplace.” 

DC psychology is the science of group dynamics and 

works on the premise of how and why people act 

and react to each other in groups, and how individuals 

can gain more personal fulfillment and success 

through the groups and companies they work in. 

“This was a Life Changing Experience” says Mr. 

Samir Younis the Ex-Managing Director of Xerox 

and currently Managing Director of Top Business, 

who also attended the DC certification program. Mr. 

Younis continued to explain… “At my age there is 

very little that I have not learned or experienced, but 

this program opened my eyes to a new world of possibilities… 

I wish I would have experienced this when 

I was at Xerox” 


Hilton Zamalek Residence Cairo 

Officially ISO 9001 Certified 

Third Egyptian Petrochemicals 

Conference 

The CanCham would like to announce about 

The 3rd Petrochemicals Conference launched by 

ECHEM 

will be held on the 21st and 22nd of February 2012 

at JW MARRIOT Hotel Cairo 

Egyptian Petrochemicals Conference is an international 

forum bringing together leading industry, 

banking and governmental figures. 

Over the past decade, ECHEM convened the 1st 

and 2nd Petrochemical Conferences consecutively 

to promote phase one projects of the national petrochemicals 

master plan. 

For further information, please contact organizer: 

Lynn Neil 

Email: lneil@petroleum-economist.com 

Website: petroleum-economist.com 

The CanCham has the pleasure 

to announce that Hilton 

Zamalek Residence Cairo has 

been officially certified ISO 

9001 for food and beverage 

by TUV Nord Egypt company, 

and this International certificate 

is given to the property 

after passing several tests and 

intensive training courses with 

large efforts by the kitchen 

department and HACCP. 

AHMED HISHAM, NEW DIREC- 

TOR OF SALES & MARKETING 

AT GRAND NILE TOWER 

The Saudi Egyptian Touristic Development Company, 

owning company of Grand Nile Tower hotel, 

has announced the CanCham about the appointment 

of Ahmed Hisham as the new Director of 

Sales and Marketing at Grand Nile Tower. 

Hisham brings 16 years of extensive sales and 

marketing experience in the hospitality industry, 

where he has held several positions in the most 

renowned international hotel chains prior joining 

Grand Nile Tower. 

Speaking of his appointment Hisham said “I am 

very excited about taking on this new role and feel 

that my experience 

in sales 

and marketing 

will allow me to 

really build on the 

success of Grand 

Nile Tower hotel 

on both International 

and local 

levels.” 

El Raed Group Real Estate Announces 

the Completion of El 

Rwad Residence, Obour City. 

CanCham is proud to announce that El Raed Real 

Estate Group for Investments started delivery to its 

clients of El Rwad Residence, an exclusive gated 

community just minutes away from the hustle and 

bustle of downtown Cairo in the Obour district. This 

residential masterpiece comprises 52 Apartment 

homes, 120 shopping and administrative units set 

on 3500 Square meter of beautifully landscaped 

lush greenery and is an architectural splendor catering 

to the needs of a client with exclusivity and 

tranquility as his priorities. 

CWT Meetings & Events delivers 

savings and success 

Do you want savings And Satisfaction? Would you 

like to have control AND creativity? With CWT 

Meetings & Events, you CAN. 

Can Cham announce that CWT can help in optimizing 

the meetings and events program by: 

Improve the quality of your meetings & events 

Increase your return on investment 

Gain access to leading tools & Technology 

Increase the efficiency of your employees 

Satisfy your attendees AND stakeholders 

Most importantly, we can help you increase the effectiveness 

of your meetings & events program to 

ensure your company’s unique business objectives 

are achieved. 

For more information call: Tel: 20 (0)2 2415 9643 

Or Email: Events@carlsonwagonlit.com.eg 

Heritage Orientation Days 

Heritage International School announced Can- 

Cham about starting to hold Orientation Days for 

new parents searching for a Canadian school in 

6th of October City every Monday and Thursday 

from 8:30 a.m. to 2:00 p.m. 

Parents are welcomed to visit the school to know 

more about Heritage and the Canadian education 

system. The School’s marketing staff will be 

available to show parents around the campus 

and answer any question related to the Canadian 

educational system. 

For more information, please visit the school’s 

website: www.heritageinternationalschool.com 

Alfa Ceramic Moves to its new 

Head quarters 

headquarters in Nasr City , the new head quarter is 

located in: 25 Ibrahim Nawar St., from losaka St., 

Nasr City 

ALFA is a global company providing ceramic solutions 

for construction and decoration. They produce 

high quality products and offer an extremely 

reliable service to their customers in more than 50 

countries world-wide. 


Latest Members Loyal Members 

Ashraf Zeid 

Vice President 

GE Corporate- Egypt 

Activity: aviation, health care, Oil&Gas, Electrical 

Distribution, Software & Services, Finance – Business 

Software & Services, Lighting 

www.ge.com 

Hisham Ezzeldin Haikal 

Managing Director 

Egypt Factors 

Activity: Trade Finance Solutions, Commercial 

collection, Credit Management 

www.egyptfactors.com 

Michael Wahib Hunter 

Chief Executive Officer 

Alfa Ceramic For Industrial Development 

Activity: specialized in ceramic wall and floor tile manufacturers 

ALFA makes floor and wall ceramic tiles with different 

surface types and sizes. 

www.alfaceramic.net 

Mohamed Mostafa 


Bed Janssen 

Activity: Specialized in spring mattresses under the 

lead of the founder prent 

Janssen. 

www.bedjanssen.com 

Nabil Khalt 


3M Trading Ltd 

Activity: A global technology company delivering innovative 

solutions to life’s everyday needs. 

www.3megypt.com 

Sofiane Ben Tounes 

President & CEO 

GE Corporate- Egypt 

Activity: aviation, health care, Oil&Gas, Electrical 

Distribution, Software & Services, Finance – Business 

Software & Services, Lighting 

www.ge.com 

Thanks for your trust in CanCham we appreciate your faith in us and hope to be of good use to your 

business needs. 

Ashraf Sadek 

President 

Ashraf Sadek Associates Design Consultants 

Activity: provides design consultancy services in the 

fields of architectural and interior design. 

www.ashrafsadek.com 

Khaled Souelim 

Consulting Engineer / Executive Manager 

Environmental-Civil Engineering Consulting Center 

Activity: Environmental Engineering Field is Public Utilities 

Infrastructure, Water Treatment Plants, Water Distribution 

Networks, Sewerage System, Industrial Waste Treatment, 

Waste-Water Treatment Plant, Fire Fighting Systems, Irrigation 

Networks Environmental, Impact Assessment Studies, Flash 

Flood Protection Studies & Management Storm Water Collection 

Systems. 

www.envirocivic.com 


Member 

Member 

Hussein M. Fahmy 


ALKAN CONSULT 

Activity: is currently comprised of the following divisions: 

1.Communication & Information Technology Division. 

2.Aviation Division. 

3.Commercial Division. 

4.Engineering Division. 

5.Railways Division. 

www.alkanconsult.com 

Board 

Board 

Prof. Nawal El Degwi 

Head of Board of Trustees( MSA University) 

October University for Modern Sciences and Arts (MSA) 

Activity: MSA University has been established as the 

natural outcome of nearly half a century of experience in 

the field of Education on both the Local and International 

levels. 

www.msa.edu.eg 

Member 

Tarek Foda 


Condor Services 

Activity: has existed since 1974 with its core business 

being commercial representation & agency for several 

multi-national companies operating in Egypt such as 

ALSTOM, ALCATEL, CEGELEC and AREVA. 

Member 

Wasfy N. Migally 

Chairman 

WW CONSULTANT COMPANY

Exhibitions in Canada 

January 

Edmonton Motorcycle Show 

It ranks as one of the top motorcycle sector trade shows in 

Canada. The show serves as a convenient platform for several 

top companies from the bike industry to showcase their 

products to a large number of qualified buyers. More than 160 

professional companies come to exhibit at the show and bikes 

and accessories manufactured by several renowned brands. 

attended by more than 31544 visitors at each of its editions. 

Participating companies have the chance of expanding their 

business networks at the show too. 

Date: 13-JAN-12 to 15-JAN-12 

Venue: Edmonton EXPO Centre, Edmonton, Alberta 

Winnipeg Wellness Expo 

is one of the most noteworthy health and fitness sector trade 

events in Canada. The show ranks high on the popularity 

count, with more than 5000 visitors attending the event at each 

of its editions. a series of free informative seminars and discussion 

sessions are organized during the event, highlighting on 

the latest information and updates from this sector. More than 

100 professional exhibitors take part at the show, displaying an 

extensive range of health supplements, beauty products, fitness 

tools and general wellness accessories. The event focuses on 

the overall development of the medical health sector in Canada 

and several new and potent health accessories are also showcased 

to the visitors at the demonstration section that is set up 

at the show. Several qualified and experienced speakers from 

the health industry are also invited here, raising the worth of 

the show further. 


Venue: Winnipeg Convention Centre, Winnipeg, Manitoba 

Canadian Home Furnishings Market Show 

Is the best business opportunity for small, medium, and large 

furniture, manufacturers to penetrate the global market and find 

the perfect venue where international more than 20,000buyers 

including 10,000 visitors and exhibitors can meet, match needs 

and grow their businesses. 


Venue: Toronto International Centre, Toronto, Ontario 

Toronto International Boat Show 

is one of the top marine sector trade events in Canada. The 

show serves as an ideal platform for leading professionals 

from the boating industry to meet and interact with each other, 

exchanging the latest news, views and highlights from this 

sector. The show registers high participation counts at each of 

its editions and an extensive array of boats, engines, propulsion 

tools, trailers, marine gears and other related accessories are 

showcased at the event. The show is attended by as many as 

72580 visiting participants and a number of informative seminar 

sessions and competitions are organized during the show. 


Venue: Direct Energy Centre Exhibition Place, Toronto, Ontario 

The Franchise Show-Montreal 

is Canada’s largest franchise-only exhibition, bringing together 

the largest number of brand name franchises under one roof 

with investments at all levels. The Franchise Show and discover 

quality franchise investments that could be your answer 

to business ownership success. With franchises available in 

a range of investment levels and an assortment of industries 

from food to automotive to senior care, you are guaranteed to 

come away with a greater understanding of the options available 

to you. 


Venue: Place Bonaventure, Montreal 

Victoria Total Health Show 

ranks as one of the prime health and fitness sector trade shows 

in Canada. The show is attended by more than 100 professional 

exhibiting companies from the medical and pharmaceutical 

sector and a wide array of fitness tools, bodywork treatment 

equipments, wellness services and related accessories are 

showcased. Several informative seminar sessions are organized 

during the show, helping participants get acquainted new 

and innovative health improvement techniques. Visitors at the 

show have the chance to getting valuable tips from leading 

health professionals of the country, who attend the show in 

large numbers. The show offers exclusive health shopping opportunities 

to all attendees and the Bliss Room services that are 

available here are also worth a special mention. Delicious and 

healthy dietary constituents are also put on exhibit at the show. 

The products exhibited here bear affordable price tags too. 


Venue: Victoria Conference Centre, Victoria, British Columbia 

Toronto Travel Show 

It is one of the top most events to be held in the industry 

related to the Tours and Travels. The Travel show will be hosting 

approximately 60 institutions related to the tourism .With 

its unique features it is one of the favorite show among the 

visitors and the exhibitors coming from all over the world. The 

Travel Show provides an opportunity to the visitors to travel 

nationally as well as to the international destinations. The 

show also offers a great platform to those who have interest in 

adventure travelling. 


Venue: Metro Toronto Convention Centre, Toronto, Ontario 

BC Foodservice Expo 

is one of the largest exhibitions devoted to hospitality industry. 

The event will showcase some innovative sustainable 

products and services which save money and environment as 

well. The event is one of the different kinds of show. It will 

promote those products which are less energy consuming and 

save money as well. The event will focus on adapting the best 

technology to produce the highest quality products with extra 

facility. 

BC Foodservice Expo will provide golden opportunity to meet 

fellow energy consultation, share ideas and learn more efficient 

techniques to help improve their work place. 


Venue: Vancouver Convention & Exhibition Centre, Vancouver, 

British Columbia 


February 

CGTA Gift Show 

CGTA stands for Canadian Gift & Tableware Association. 

Every kind of gift wares and tableware can be found in the 

exhibition. In this show participants will get an opportunity 

to build their knowledge which helps them to succeed in this 

industry. Attendees will get to know more about the latest 

products and items related to giftware and table ware. 

CGTA Gift Show is bringing a complete range of products and 

gift items under one roof. The event will lead out to be a meeting 

place for the producers and manufacturers. 

Date: 29-JAN-12 to 02-FEB-12 


Canadian International Farm Show 

The show will be organized by Master Promotions Limited. 

This is the 25th edition of the event. 

Date: 07-FEB-12 to 09-FEB-12 


Buildex Vancouver 

The BUILDEX brand of expositions are annual regional 

conferences and expositions encompassing the commercial, 

institutional, governmental, and residential property & facility 

management industries. 

Date: 08-FEB-12 to 09-FEB-12 

Venue: New Vancouver Convention Centre, Vancouver, British 

Columbia 

Vancouver International Boat Show 

will be organized on a global scale and thus the show will be 

attended by regional as well as international exhibitors and 

visitors. In this show Boating experts from all over the world 

educate, inspire and entertain the participants and also sharing 

their experience on boating basics. Attendees will get an excellent 

opportunity to have detailed information related to the new 

trends in design and construction of boats and cruise and other 

aquatic items. 

Date: 08-FEB to 12-FEB 

Venue: BC Place Stadium, Vancouver, British Columbia 

The National Franchise & Business Opportunities Show- 

Halifax 

See proven full and part-time business opportunities, talk faceto-face 

with company representatives, attend free educational 

seminars and find the business that is right for you. Participating 

industries include: Home improvement, automotive, 

tax planning, restaurants, home-based businesses, children’s 

education, restaurants, printing and more! Discover the easiest 

and safest way to be your own boss and take control of your 

financial future. 


Venue: Halifax Exhibition Park, Halifax, Nova Scotia 

Vancouver Gift Expo 

is a largest trade fair of gift and apparels. It will focus on 

different categories of Gift, Apparel, Novelty, Home Decor, 

Jewelers, Bed & Bath, Gourmet, Handcrafts, Aboriginal Hand- 

crafts Items. It will attract many visitors & exhibitors during 

two days trade show. 


Venue: Pacific National Exhibition, Vancouver, British Columbia 

World of Wheels-Calgary 

Is a leading platform related to the Cars, Auto Parts & Motor 

Accessories Industry. Who will be series exhibition in the different 

city of Canada. It is not only committed to be different, 

but will attract a larger number of trade buyers & visitors. 


Venue: Stampede Park BMO Centre, Calgary, Alberta 

Canadian International Auto Show 

Is the most outstanding and dynamic Auto expo in Canada. 

This event facilitates the traders and suppliers of the auto 

industry. Motive of the event is to highlights and promote the 

newly launched and designed products during this unconventional 

and exclusive exposition. And with the tourism point of 

view, this event plays a key role in the major tourist attraction 

in Ontario. The show is supported by the Toronto Automobiles 

dealer s Foundation to enhance the business possibilities of the 

people indulged in this profession. 


Venue: Metro Toronto Convention Centre, Toronto, Ontario 

GALA EXPO 

Gala Expo over five hundred gowns in stock with a large range 

of sizes and offer personalized, one-on-one service. Catering 

to every detail to make certain special day is all that it can 

be. ACS Formals offers bridal gowns of the highest designer 

labels. 


Venue: Moncton Coliseum Complex, Moncton, New Brunswick 

Halifax International Boat Show 

Is Canada’s Leading Trade Fair For Sporting Goods. Halifax 

International Boat Show is organized by Master Promotions 

Limited. 


Venue: Halifax Exhibition Park, Halifax, Nova Scotia 

The Outdoor Adventure Show-Toronto 

will be the ideal event for those people who love to do adventure 

and sports related activities. It will provide an excellent 

opportunity to all its exhibitors coming from all over the world 

to expand their business with the international companies. 

The Show will provide many exciting offers for the attendees. 

Apart from the visitors, it also serves the interest of the 

participating exhibitors. It will be considered as the most happening 

event ever. In the show, numerous adventures will take 

place such as Adventure Travel Pavilion, Camping Showcase, 

Jr. Outdoor Adventurers, The Running and Cycling Pavilion, 

Health & Fitness Pavilion, Outdoor Adventure Pavilion and 

lots more. 


Venue: Toronto International Centre, Toronto, Ontario

Kelowna Home Show 

it attracts buyers from all over Canada. The Kelowna Home 

Show gives the small and medium sized company their own 

marketing advantage in an increasingly competitive business 

environment. 


Venue: Prospera Place, Kelowna, British Columbia 

Mommylicious 

is a family focused trade fair showcasing unique family 

focused business in Calgary, Alberta, Canada. The trade show 

will attract thousands of visitors from different parts of the 

globe and which is being organized by Fusion Events. 


Venue: Carriage House Inn, Calgary, Alberta 

March 

Study And Go Abroad Fair-Vancouver 

Canada’s largest International Education Fair! Universities 

and colleges from all over the world come to the Study and Go 

Abroad Fairs to showcase their programs to Canadian students. 

Also featured will be a Travel Pavilion which will include 

companies offering gap year, career break and vacation travel 

options. 

Date: 01-MAR to 01-MAR 



Ideal Home & Garden Show 

Is the premier regional home & garden show in Canada. It provides 

the most comprehensive shopping opportunity for buyers 

and sellers of renovating, decorating and landscaping products 

and produces leading edge and never before seen features in 

the marketplace. 

The Ideal Home & Garden Show is the perfect way to drive 

sales and ROI while being fiscally responsible to your budgets. 

Many exhibitors are participating from across the world to 

showcase their latest products/services. 


Venue: The Careport Centre, Hamilton, Ontario 

Moncton RV Show 

is the place for RVers to make a purchase of a new 

motorhome(Class A or C), travel trailer, fifth wheel, folding 

trailer and more. Hundreds of rigs representing over 50 different 

RV makes and models will be available from the leading 

dealers in the region. 



The Vancouver Bike Show 

See It! Ride It! Live It! The Vancouver Bike Show returns to 

Vancouver Convention Centre on March 3rd-4th, 2012. Ignite 

your passion for the upcoming riding season! Cycling’s largest 

manufacturers will be on hand showcasing the newest technology 

bikes for the 2012 riding season. See the best in Mountain 

Biking, Road Cycling, Touring, Triathlon and BMX! Meet 

with Vancouver’s most competent and competitive Cycling 

retailers, who can help tune your bike, or find the best new ride 

and accessories that will fit your needs for the cycling season. 

Talk cycling with all the suppliers who you can trust to provide 

you with the best equipment and advice for your needs. 




The Outdoor Adventure Show-Vancouver 

is the major indicator behind the growth of the outdoor tourism 

industry in Canada. The growth rate has increased up to 15% 

in the past five years because of these kinds of shows. In 2010, 

over 200 exhibitors participated in the event and showcased 

new adventure activities at the show. It is a good platform for 

industries to launch their new product line. It is a different kind 

of show which helps in generating more revenue and creating 

new business networks in tourism sector. 

Expert survivalist Terry Grant will be coming to the event 

to share his experience with the attendees. 17,100 outdoor 

enthusiasts attended the last edition of the Outdoor Adventure 

Show-Vancouver. 




The Vancouver Golf & Travel Show 

Set up for a hole in one as the Vancouver Golf & Travel Show 

putts for perfection March 19th & 20th, 2011 as the Vancouver 

Convention Centre. Golf and travel enthusiasts will feel like 

they hit a hole in one when they see the deals from over 200 

exhibitors, exciting demos, the best and largest selection of 

golf equipment, accessories, and travel opportunities all in one 

incredible golf marketplace. Challenge your friends and take 

home bragging rights at the interactive show features, including 

the Long Putt and Long Drive contests! Meet the Pros 

on-site to provide one-on-one instructions, take in informative 

seminars, see celebrity Golf professionals and more 




CRFA Show 

Will be one of the top notch events related to foodservice and 

hospitality. The visitors will be participating in the event such 

as dealers, qualified buyers, industry executives and professionals, 

chefs and restaurateurs. It will witness a lot of visitors 

and exhibitors who will participate in this show. In this show 

participants will get an opportunity to interact with featured 

Chef’s like Ezra Title, Mark McEwan Lynn Crawford and 

Vikram Vij and build their knowledge which will help them to 

succeed in food service and hospitality industry. 

CRFA Show will be the option for exporters and importers 

linked to food service to find out new business opportunities 

for them. 

Date: 04-MAR-12 to 06-MAR-12 


Cottage Country Show 

will be showcasing products and services from alternative 

energy and kitchens, bathrooms to architects and designers; 

log home, timber frame & cabin builders, realtors; boats, docks 

and lifts, unique accessories and hundreds of other businesses. 


Venue: Red River Exhibition Park, Winnipeg, Manitoba 

GLOBE Expo 

will be the 12th event in the GLOBE series of biennial conferences 

and trade fairs on the business of the environment. This 

series of events is dedicated to bringing together professionals 

from the environment sector. Every two years, corporate 

executives, government representatives, environmental senior 

managers, urban planners and financial executives meet to 

discuss emerging priorities and opportunities in the business of 

the environment. 




Guelph Home Show 

is for the home-centered, featuring the best Guelph area Home 

Improvement Company Products & Services. See quality home 

improvement products and services, home energy savings, and 

exciting ideas for improving home interiors and outside living 

spaces. Gardening and home improvement seminars. 


Venue: Hanlon Plaza, Guelph 

National Home Show 

will invite all those people who are passionate for getting their 

own log homes. The event will diversely categorize the products 

and service. Some of the categories will be construction, 

decor, electronics, heating, air conditioning, energy, kitchen, 

bathrooms, landscaping, major appliances, pools, spas, recreational 

and renovation. 

The National Home Show will be well accompanied with 

various seminars and demonstrations, national and regional 

manufacturers, builders and distributors, construction materials 

and services, interior and exterior furnishings and everything 

for the home and decoration. Over 150,000 visitors will be 

attending the show from various countries. The event will provide 

good opportunity for clients to meet their needs and learn 

about new development. 



The National Franchise & Business Opportunities Show- 

London 

See proven full and part-time business opportunities, talk faceto-face 

with company representatives, attend free educational 

seminars and find the business that is right for you. Participating 

industries include: Home improvement, automotive, 

tax planning, restaurants, home-based businesses, children’s 

education, restaurants, printing and more! Discover the easiest 

and safest way to be your own boss and take control of your 

financial future. 


Venue: London Convention Centre, London 

International Building & Construction Show 

it Provides in bringing together the decision makers & exhibitors 

of the construction building industry under the same roof 

where we will be able to meet the principals property owners, 

the designers, the professionals and the contractors searching 

for new suppliers, subcontractors or partners necessary for the 

realization of their projects. 


Venue: Palais des Congres de Montreal, Montreal 

ASI Advantage Road Show Ottawa 

is the biggest and one of the popular events in Canada for Ad 

Specialty Supplies and Decoration Industry. The show brings 

Suppliers and distributors together under one roof. The show 

will provide you the best opportunity to meet the Market 

Experts, Suppliers, Distributors and Decorators. This one day 

show is being organized by The ASI Show, and will be held at 

Tudor Hall, Ottawa on 20 March 2012. 


Venue: Tudor Hall, Ottawa 

Buildex Edmonton 

are annual regional conferences and expositions encompassing 

the commercial, institutional, governmental, and residential 

property & facility management industries. 



Construct Edmonton 

are annual regional conferences and expositions encompassing 

the commercial, institutional, governmental, and residential 

construction, engineering and architectural industries. Construct 

Edmonton will be held at Shaw Conference Centre. 


Venue: Shaw Conference Centre, Edmonton, Alberta 

Canadian Manufacturing Week 

is Canada’s largest forum for domestic and international manufacturers 

and distributors to display the full range of machine 

tools, automation technologies, production methods, management 

strategies and more. More than 600 manufacturers and 

distributors in five technology-focused zones get a chance to 

connect to cutting-edge technologies and ideas that deliver 

world class quality in less time and lower production cost. 


Venue: Toronto Congress Centre, Toronto, Ontario 

ASI Advantage Road Show Toronto 

is the premier trade show for Ad Specialty Supplies and decoration 

Industry. The show will be the best gathering place for 

the Decorators, Ad Specialty Suppliers, Dealers and Distributors 

to meet under one roof. This one day show is being organized 

by The ASI Show. 


Venue: Grand Baccus Banquet & Conference Centre, Toronto, 

Ontario 


Edmonton Home Garden Show 

presents the most extensive array of interior and exterior 

products for new or ready home. Edmonton Home and Garden 

Show will be held at Northlands Park from 24 to 27 Mar 2011. 

Decorative greenery, Equipment for gardens, Hand and motor 

garden tools, Machines for grassland maintenance will attract 

Professionals related to the field of Gardening, Home Exhibitions, 

Arboriculture, and Horticulture. 



Business Career Expo 

the 8th Annual Business Career Expo is exclusively open to 

students and alumni from SFU Business and the Sauder School 

of Business, UBC. This was attended by over 100 companies, 

more than 450 company representatives and 900 undergraduate 

& graduate students and alumni. Attending Business Career 

Expo is your opportunity to explore your career options, network 

with industry leaders in a professional atmosphere. 


Venue: The Westin Bayshore Vancouver, Vancouver, British 

Columbia 

Moncton Boat Show 

is the most important specialized event of its kind. Athens Boat 

Show will offer a unique show of equipment and services ranging 

from water sports through surfing, water skiing, and diving 

technologies, to charters, motorboats, and luxurious yachts. 



The National Women Show-Montreal 

will be the perfect event for girls and women. The event will 

offer food , fashion shows, celebrity guests, free makeovers, 

health, wellness & beauty secrets, cooking demos, home 

renovation advice and travel idea which will become the main 

attraction of the show. National Women’s Show-Montreal will 

provide an excellent opportunity to participants to have a lot of 

information, gain knowledge and insight over beauty tips. The 

event will showcase latest products and services beauty products, 

kitchen gadgets, goodie bag and many more. The visitors 

will also get an opportunity to find agents and distributors for 

their business products in the exhibition. 


Venue: Palais des Congres de Montreal, Montreal 

The Outdoor Adventure & Travel Show-Calgary 

This two-day event features hundreds of exhibitors, offering 

amazing pre-season deals on the best outdoor gear and travel 

experiences, Discover hiking, running/triathlons, camping, 

kayaking, canoeing, and adventure travel, plus be inspired with 

seminars from seasoned travelers and experts, Check out pro 

kayak demonstrations in Canada’s largest Outdoor Adventure 

white-water wave pool and more. 


Venue: Stampede Park BMO Centre, Calgary, Alberta 

Northlands Farm & Ranch Show 

is Alberta’s leading tradeshow for the introduction and display 

of new agricultural products and technologies in the spring 

time. For 43 years the Farm & Ranch Show in Edmonton has 

been serving the western Canadian agricultural community 

with over 400 exhibits, livestock components, seminars and 

much more. 




Exhibitions in Egypt 

Cairo International Motor Show 

is the only motor show approved by the (OICA) in the Egypt, 

Middle East and Africa. It started in 1990 (17 rounds). It is an 

ideal platform to reach delegates and visitors from all over the 

automotive industry. 

Date: 11-JAN to 15-JAN 

Venue: Cairo International Convention & Exhibition centre 

(CICC) 

Gas Tech Cairo Exhibition & Conference 

Is where the commercial and technical gas worlds meet. It is 

the ideal place to network and enhance relationships with key 

visitors. Business deals can be secured within a highly 



(CICC) 

Next Move 

is the third round of the mega real estate exhibition in Egypt. 

The event will provide an opportunity to meet the markets 

leading companies & professionals, developers, investors, 

public administrations and financial institutions all together 

under one roof. 



(CICC), Cairo 

PLASTEX 

is the No.1 trade exhibition in the Middle East and North 

Africa for plastics industries. Being held each 18 months, the 

exhibition has been significantly growing in size & quality of 

both visitors & exhibitors since its launch in 1993, Leading 

multinational companies with products ranging from chemicals 

and resins to moulds and dies, besides machinery manufacturers 

from all over the world are provided access to the enormous 

market of the region. 



(CICC), Cairo 

Cairo International Fashion Exhibition 

this is apparel and clothing fair being organized by Defile D 

Egypt. The event features over 175 exhibitors showing more 

than 255 Egyptian and International brand names to more 

than 3,500 visitors including boutique, chain stores, fashion 

licensees, wholesalers, manufacturers, retailers and media persons. 

The major products on display are women’s, men’s and 

children’s wear, fashion accessories, cosmetics, casual wear, 

jewelry, leather wear, footwear, handbags, etc. 



(CICC), Cairo 

Cairo International Fair 

is a multi-sector, multi-national trade exhibition. The Fair is 

a general exhibition of all types of goods. The duration of 

the event is ten days. The Cairo International Fair receives 

active support from the Government of the Republic of Egypt 

through the Ministry of Foreign Trade and Industry. 



(CICC)

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