Online Marketing Strategy and Consumer Behavior - IHG Owners ...
Online Marketing Strategy and Consumer Behavior - IHG Owners ...
Online Marketing Strategy and Consumer Behavior - IHG Owners ...
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<strong>Online</strong> <strong>Marketing</strong> <strong>Strategy</strong> <strong>and</strong> <strong>Consumer</strong> <strong>Behavior</strong><br />
Search<br />
When a traveler is looking around for a hotel or a<br />
destination, what does he or she look for? Great<br />
Wolf Lodge knows its moms are the primary customers.<br />
In its marketing strategy, it goes straight<br />
to the source <strong>and</strong> puts itself in front of the decision<br />
makers. A hotel marketer will want to do research<br />
<strong>and</strong> find out where the travelers go to find<br />
pertinent information <strong>and</strong> be there. Which roads<br />
lead to your hotel? The vendor you use to manage<br />
your website can help you with this research. It<br />
is readily available <strong>and</strong> you need to find out <strong>and</strong><br />
act upon this information. Then test the results<br />
until you come up with the mix of sites that<br />
drives your website’s (br<strong>and</strong>.com) business.<br />
Planning<br />
There are many ways to provide<br />
specific content that provides an<br />
incentive for the travel shopper<br />
to spend more time considering<br />
you as an option. Mammoth<br />
Mountain’s trip planner is a great<br />
example.<br />
Disney also offers a customized<br />
video solution that allows families<br />
to plan their trip.<br />
Facebook/<br />
Social<br />
Ask A Mom<br />
Be the Conduit<br />
Mom<br />
Trip Advisor/<br />
Guest Reviews<br />
YouTube<br />
greatwolf.com<br />
4<br />
Published by the hsMAi FoundAtion 125
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