The Future Of Airline Distribution - IATA
The Future Of Airline Distribution - IATA
The Future Of Airline Distribution - IATA
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>The</strong> <strong>Future</strong> of <strong>Airline</strong> <strong>Distribution</strong> - A Look Ahead To 2017<br />
Figure 7: OTAs Show Only <strong>The</strong> Lowest Fare, And Do Not Present Ancillary Products<br />
• Unbundle their experiences to offer the low fares passengers seek, while enabling<br />
those who are interested the ability to buy additional, optional amenities or services.<br />
• Democratize the journey, by making some amenities once available only to premium<br />
travellers, such as priority security screening and airport lounge access, available for sale<br />
to a broader range of passengers.<br />
Source: Expedia.com JFK-SFO flight search<br />
• Extract a seat’s benefits, like being located on the aisle or window, having extra<br />
legroom, or offering in-seat power, to increase its appeal and help distinguish it from other<br />
seats in the cabin. Conversely, seats that are less appealing -- for example, a seat that<br />
doesn’t recline -- can also be highlighted.<br />
• Introduce new services for sale, such as in-flight Wi-Fi or premium meals, to enhance a<br />
passenger’s productivity or enjoyment while aloft.<br />
© 2012 Atmosphere Research Group, LLC. All rights reserved. 13
Change language