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The Future Of Airline Distribution - IATA

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<strong>The</strong> <strong>Future</strong> of <strong>Airline</strong> <strong>Distribution</strong> - A Look Ahead To 2017<br />

Figure 2-1: Near Universal Smartphone Adoption Among Passengers By 20<br />

90%<br />

68%<br />

45%<br />

23%<br />

US UK China Brazil France Germany<br />

100%<br />

75%<br />

50%<br />

25%<br />

0%<br />

2012 2013 (E) 2014 (E) 2015 (E) 2016 (E) 2017 (E)<br />

Source: Atmosphere Research<br />

Figure 2-2: Anticipate Sharp Growth In Passengers’ Tablet Device Adoption By 2017<br />

US UK China Brazil France Germany<br />

0%<br />

2012 2013 (E) 2014 (E) 2015 (E) 2016 (E) 2017 (E)<br />

Source: Atmosphere Research<br />

© 2012 Atmosphere Research Group, LLC. All rights reserved. 7

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