The Most Admired Women Leaders in Business 2022 Issue II_compressed (1)

delivery. Sonica and her team always deliver what
they commit and on time. The Marching Sheep
team spends quite a lot of time understanding
customer pain points and offering a solution that
will eventually solve the real issue.
Tackling Challenges
Sonica faced many challenges while founding
Marching Sheep. The challenges included things
like statutory requirements that are associated
while having her setup. Some decisions like
whether it should be an LLP, LLC, or a company
or a proprietorship were to be made. Making her
website from scratch was a big challenge, being
bootstrapped. She was in a vicious cycle, to hire a
team member or to make revenues to reach a
certain level. Sonica was doing everything from
BD to delivery to invoicing to client management
to paying taxes herself. Doing Business
development did not come naturally to Sonica.
She was quite hesitant about singing her own
praises as a consultant, but that was needed. She
took her time to learn this art. Then came the issue
of managing cash flows. Slowly and steadily she
learned, she hired and grew. Soon the client base
grew, and revenue also got stabilized. However,
challenges like demonetization, implementation of
GST, and the pandemic came and destabilized the
industry.
Every time the industry got destabilized and the client's
focus shifted from HR interventions to business
continuity. Therefore, Sonica and her team had to evolve
each time in order to meet the client's need to stay
relevant, which eventually taught the firm flexibility and
adaptability.
Future Roadmap
Marching Sheep is already a leading D&I firm in India.
So, it would like to make its mark globally. The
organization has started acquiring international clients
from 2021 and now it is planning to press the accelerator
pedal this year.
army to today being a strong team of passionate HR
professionals, with clients, mentors, allies across
industries and globe.”
She also considers herself lucky to forge strong
partnerships with the clients who have trusted the
company and given them repeated work, partners like
FICCI, and transformance forums who helped the
company carry its message and passion on building
inclusive workplaces, and an inclusive world.
Sonica also added, “We have gone from strength to
strength in the last 8 years. From being a one-woman