Master Class - WEEK ONE (1)

WEEK ONE : BUSIN S POSITIONING & PR ENTATION
PERSONAL AND FINANCIAL GROWTH SYSTEM
DEVELOPED FOR ENTREPRENEURS
BUSIN S DISCOVERY
Business
● Google: A business is defined as an organization or enterprising entity
engaged in commercial, industrial, or professional activities. Businesses
can be for-profit entities or non-profit organizations. Business types range from
limited liability companies, sole proprietorships, corporations, and partnerships.
● RiseUP: Business is a vehicle that takes us on a journey and eventually
generates the outcome we create through our perceptions and actions. Velocity
of movement and quality of outcome depends entirely on us.
Masterclass RiseUP week one | Business

POSITIONING
WHO ARE YOU?
EMPLOYEE
ENTREPRENEUR
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Works for a Salary
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Creates Wealth
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Asks Permission
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Makes Decisions
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Keep Ideas Hidden
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Tests and Fails
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To Scared to Speak Up
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Fear-Driven - Does it Anyway
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Follows Other People’s Schedules
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Decides When To Work
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Worries Other People’s Worries
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Focuses on Next Best Valued Task
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Represents Someone Else
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Represents Own Company & Values
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Wins Business for Others
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Wins Own Business - Growth
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Generates Money For Others
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Makes Money for OwnSelf & Family
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WHY BUSINESS?
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Google: The prospect of finding true meaning and purpose in a career. The idea
of building a community or giving back. A desire to create jobs and contribute to
a local economy. A passion for following one's dreams and making a difference in
the world.
RiseUP: Be be in control and obtain POWER over lifestyle and income
generation. To give to others what once we dreamed of.
FOCUS ON INCREASING
ESSENTIAL ACTIVITIES
LOVE
Love What you Do
Generate LifeStyle
TIME
Eliminate Boredom
Learn To Build a Team
MONEY
Work Less, Make More
DECIDE ON
HIGH VALUE ACTIVITIES
DEFINE
Have a Clear Understanding of
Every Expectation and Journey
to Achieve It
DECLUTTER
Focus on Important. Be Effective.
MOVE FORWARD WITH
POWER ACTIVITIES
DOMINATE
Lead. Control. Influence.
Be Smart.
POSITION
OPTIMIZE
WIN
EXPAND
RISE
Your Business :
Install and Practice
Market
Use Your Ideas
Use Your Learnings and
your Look and
Systems and
Acquire
To GROW
Re-Implement Into Your
Feel
Processes
Convert
Business - Be a Leader and
Offer More
an Influencer
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WHAT DRIVES BUSINESS
THE SECRET TO BEING SUCCESSFUL - DO WHAT YOU LOVE
As an entrepreneur, you probably love and do most of the vital as well as those repetitive
tasks yourself. Too much for one person and in the circle of life most of us lose sight of our
passions.
To focus on your strengths and do what you love, strategizing wisely would create a process
that will not only safe money but develop healthy delegation habits, free up time and save
money.
4

WHAT IS YOUR TIME INVESTMENT
SECRET TO BEING SUCCESSFUL - CREATE TIME TO DO WHAT YOU LOVE.
Investing your time evenly in different areas of your life is an excellent investment.
In business time is everything as we all only have 24 hours in a day. It is vital to keep
focusing on the big picture; accept help from others as you plan how you want to spend
your days. Be wise and teach others your time is valuable.
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HOW DO WE MEASURE RESULTS
WHEN YOU DO WHAT YOU LOVE AND LEARN TO SAVE TIME, MONEY WILL START COMING
IN.
When you invest in something you expend resources. An obvious expectation after
investment is to get a good return on your investment (ROI).
Investing your time means that you engage in activities which are calculated to
bring you meaningful rewards.
Note that when you do what you do not love (or things that you think are a chore), you lose
momentum, waste time and ultimately your financial growth is slowed down.
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LOVE-TIME-MONEY IN ACTION
To improve the quality of your life, we need to assess the current situation and the
desired results - this will then help us set a plan of action.
MONEY
Current Turnover Per Annum: $_____________
Desired Turnover Per Annum: $_____________
ACTIVITIES
Current Number Of Activities Performed Per Week: 10 | 15 | 50 | 100 | 200 | 300+
Desired Number Of Activities Performed Per Week: 10 | 15 | 50 | 100 | 200 | 300+
TOPIC
POSITIONING
PRESENTATION
MARKETING
SALES
SYSTEMS
ACTIVITIES
Content writing, social media tone, industry knowledge
update and passing on the knowledge to staff, competitive
pricing, knowing your competitor
Look and feel online and offline, saying the right things,
writing emails, proof-reading documents and contracts,
health and safety, answering the phone, paying bills, bank
reconciliations
New ideas, game plan, creation tasks, follow ups, email
campaigns, social media campaigns, website creation and
ongoing tasks like blogging and updates, brand
management, product/services marketing, video creation
and editing
Generating leads, setting and following up on KPIs,
negotiations, sales documentation and administration,
inventory, up-sale tasks
Study new technology, integrate into new systems, train
staff, tech-on-the-go, regular reporting, responding to
queries, enquiries, sending information automatically
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ACTIVITIES & TIME
Current Number of Hours Invested in the Business Per Week: $_____________
Desired Number of Hours Invested in the Business Per Week: $_____________
At RiseUP we separates Activities into 3 Categories:
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ESSENTIAL - activities that need your input and final decisions
HIGH - activities you love doing and want to keep doing
POWER - activities that give you power to save time by delegating them
To put it into perspective, do the following exercise…
CURRENT ACTION: please list the top 10 activities you spend time on everyday right now in
column 1. Then in column 2 please state how many hours you spend on them per week.
ACTIVITIES
TIME INVESTMENT
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
TOTAL TIME INVESTMENT ON 10 TASKS
** note we are only talking here of your top 10 activities - probably not near the number of
tasks you perform each week **
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TIME & MONEY
CURRENT
●
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Current TO Per Annum: $___________ / 52 = Current TO Per Week: $____________
Current TO Per Week: $____________ / Current Number of Hours Invested in the
Business Per Week: _____________= Current Hourly Rate $____________
IN ONE YEAR TIME
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Desired TO Per Annum: $___________ / 52 = Desired TO Per Week: $____________
Desired TO Per Week: $____________ / Desired Number of Hours Invested in the
Business Per Week: _____________= Desired Hourly Rate $____________
QUESTION
Would it be worth investing into someone’s salary to free up your time so you can
focus on the essential tasks only?
LESSON
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Record how many hours per week does a business need to function currently
Define what activities are essential, high value, low value
Record how many hours are you personally investing into our business per week
To earn more per hour, we should spend less time doing the tasks that can be
performed by other people
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POSITIONING IN THE INDUSTRY
You have just gone through a positioning strategy that teaches you to put together a
strategic game plan to free your time and have capacity to grow daily as a professional
in your industry.
Through this, without doubt, you will attract more high quality customers - after all,
you know your business the best and investing the time in your strengths is the best
chess move on the board.
Discovering your business strengths and weaknesses
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Understanding your position
Understand your hourly input
Connecting to your numbers
Updating Organizational Chart
Delegating the Work
Doing what you do best to grow your business
EXAMPLE: ACQUIRING NEW STAFF
Scenario - you decided to add a person onboard. You are worried on how to delegate the tasks
you have to that person effectively so your investment has a high ROI.
● Define Tasks - think about total weekly hours that that person can and wants to
invest in working for you
● Rate the tasks - Essential | High Value | Power
● Allocate time to each task
● Calculate your hourly rate per week to see if enough time was given to the new
person
● Hand over the ‘POWER’ tasks to your new person
● Keep it simple - Use the RiseUP DELEGATION TOOL and have it updated daily -
meet once a week with your new employee/contractor to discuss renew and update
accordingly
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RiseUP DELEGATION TOOL
DOMINATE PHASE
LIST OF ALL POWER ACTIVITIES
Activity - Big Task - for example: build a Facebook Following
SUB-TASK - is a step-by-step breakdown to achieve the POWER ACTIVITY - for example,
open a business page on Facebook - one task at a time.
THe reason Entrepreneurs waste a lot of their money on people who work for them is not
because they do not compensate them properly, but it is usually because task delegation is
not clear.
1. ACTIVITY 1: (‘define phase’)
a. SUB-TASK 1 (‘declutter phase’)
b. SUB-TASK 2
2. ACTIVITY 2:
RiseUP Delegation Tools - Each Activity Uses This Tool - revise weekly and keep electronic
ACTIVITY NAME - START DATE WEEK Start Date NAME
SUB-TASK DESCRIPTION MON TUE WED THU FRI WEEKLY
SUB-TASK 1 1 1 2 1 1 6
SUB-TASK 2 3 2 5
TOTAL TIME INVESTMENT PER WEEKLY 11
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PR ENTATION
A business presentation is what people see and experience when searching for your
products. It has to have a definite purpose directed at the target market. This
includes colors and people presentation - the emotional buildup will have en
impact on the sales conversion.
Company's plans, products and services should follow the current trend and all
online presence must be designed for audiences who will take action. A pretty
website and cute fb page does not do the trick.
Online
1. A professional website (SEO included)
2. Understanding social media and using it to connect to target market
3. An online store
4. An emotional journey you take your customers on from start to purchase
5. After Sales Care
Offline
1. As an Entrepreneur, you always represent your business - how you look and how
you feel
2. Brochures, business card, posters, banners, stickers and branded items all have
their place and time - they are linked with the online presentation and can help
with sponsorships, joint ventures, networking events and local community
3. Best of All having a Book to Give to Someone is top-notch offline presentation
tool
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RiseUP Presentation Guide
At RiseUP we encourage and help with the following Presentation Tools
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Correct Industry Language
○ Business Pitch - teaching it across the Company
○ Business Events and Networks
Writing a Book
Branding and Offline Presentation
Online revamp and rebrand (if required)
Social Media Support
EXAMPLE: SOCIAL MEDIA GAME PLAN
Scenario - you decided to be visible and active on social media. Your choice is facebook and
instagram. You also want your website to be updated regularly and set up in a way to generate
leads and even convert sales.
● Define Tasks - think about total weekly hours that that person can and wants to
invest in working for you
● Rate the tasks - Essential | High Value | Power
● Allocate time to each task
● Calculate your hourly rate per week to see if enough time was given to the new
person
● Hand over the ‘POWER’ tasks to your new person - think whis HIGH VALUE tasks
could be delegated too.
● Keep it simple - Use the RiseUP DELEGATION TOOL and have it updated daily -
meet once a week with your new employee/contractor to discuss renew and update
accordingly
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