Rotary Club of Kampala Newsletter #2 - July 18, 2022

Kampala North
A publication of the Rotary Club of Kampala North
Issue 2
Message from the President
I would like to thank you for all for a successful maiden fellowship and club
assembly last Monday that was well attended both physically and virtually.
Thank you all for your generosity with a happy shilling collection of over
500k, special appreciation to Nsooba Kyebando BG that led the
fellowship.
congratulate all those who
I celebrated their birthdays and
anniversaries, and commiserate
with those who lost their loved
ones, on that note I would like to
thank Family of Rotary for always
informing us of the good news
but also easing our sorrows at the
time of need.
Our baby Club Kisugu Victoria
View installed President Rita
in a wonderful ceremony last
Tuesday at the International
Hotel Muyenga, the event was
well attended by mother club
members and I would like to
thank them for the continued
support to that club, we received
a banner and this will be
presented to the club in our next
BUSINESS FEATURE
fellowship.
The first committee
meeting of the Rotary
year was by the
Membership Committee
last Wednesday and
it was well attended
with excellent
deliberations aimed
at encouraging
members to take
action and achieve
committee goals, sincere
appreciation to the committee.
I was also invited and attended a
meeting of the Board of Trustees
of the SORVP Project where a
number of resolutions were made
to address the management and
Marketing - Boda Boda style
By Jackie Namara Rukare, Chartered Marketer – FCIM
First published in 2018
The ongoing revamps of some
of the major road junctions and
roundabouts in Kampala has me both
excited and frustrated almost in equal
measure. Excited because we can
finally start to get some order (I hope)
in the traffic jams that would try the
patience of a saint and frustrated
because, it seems some road users
will not follow the traffic lights and
newly installed signs introducing new
traffic flows.
Continued on page 3
implementation gaps. The
week also saw some members
fulfilling their pledges towards
the Busunju Project and I would
like to urge all the club members
to join hands and support the
project by giving generously.
Continued on page 3
CONTACT US
We fellowship every Monday at Hotel Protea, Kololo starting at 6PM.
rotary-kampala-north.or.ug @rcklanorth Rotary club of Kampala North

Kampala North News
Issue 2 Kampala North News
A publication of the Rotary Club of Kampala North Issue 2
2 A publication of the Rotary Club of Kampala North
3
Message from the President
From page 1
I would like to remind members
that the District Governor is
visiting the Club on 15 th August
2022, barely a month away, and
Club Administration Committee
will lead the preparations for that
visit, let’s start practicing physical
fellowship as much as possible
so that we are all at Protea Hotel
on that day to receive the District
Governor. In addition, let’s work
on completing the payment
of dues as it is one of the
requirements for the visit.
In September we also have the RI
President visiting the District and
the Club is positioning itself for
visibility during that visit and PR
Committee has already started
work on that. I would like to urge
the Club to participate massively
on two major events during that
time; the Cancer run and the
Rotary Peace Concert. This is in
addition to a presentation of Club
Projects to the RI President if
time allows.
The Club is also planning
participation in two fundraising
events; the 5 a side competition
being organized by RC Kiwatule
and the Singing and Dancing
Competition being organized by
ourselves, I am informed that the
singing and dancing committee
has already been constituted, lets
actively provide support for these
events.
Last but not least our charter
night celebration is coming up on
6 th August 2022, much as our Past
Presidents will be in the lead we
are all expected to support the
event.
Wishing you all a very fruitful
week as we Imagine Rotary
fulfilling dreams
Isaac Okullo
PRESIDENT
The Numbers That May Have Convinced
Elon Musk That Twitter Was Worth $44
Billion
of “hypocrisy” after he said he
wanted to back out of the deal.
As Twitter mounts its legal case
against Elon Musk to force him
to commit to a takeover deal
the company initially balked at,
employees say the social media
platform will emerge from the
battle a very different company,
whatever the outcome.
Twitter filed a lawsuit against
Musk on Tuesday in an attempt to
force the billionaire to complete
his $44 billion acquisition of
the company and accusing him
$26 billion
Twitter is currently
trading at around $34
per share, valuing the
company at $26 billion
Musk, the CEO of Tesla and the
world’s richest man, committed
to buy Twitter in April at $54.20
per share. But since then he has
repeatedly criticized the social
media company, claiming that
it misled him, his financiers and
the public over the number of
fake accounts on the platform.
Twitter says fake accounts, or
“bots,” make up roughly 5% of
the total number of accounts on
the platform, whereas Musk has
alleged, without sharing evidence
publicly, that the percentage is
much higher.
Continued on page 5

Kampala North News
Issue 2 Kampala North News
A publication of the Rotary Club of Kampala North Issue 2
4 A publication of the Rotary Club of Kampala North
5
Marketing - Boda Boda style
From page 1
The bodas bodas are truly insane
in their complete disregard
for the traffic lights; folks, RED
means STOP! The number of
near misses, actual crashes and
passengers that permit this
complete disregard for their lives
raises my blood pressure. So
instead of going kukus, I decided
to get a different perspective on
the boda-boda behavior.
After several occasions to observe
the boda-bodas in action at
the Jinja road Police junction;
call me crazy, I began to see
some sort of method to the
kamikaze madness! This led
to a reflection on whether we
are brave enough in marketing
our brands, organizations or
ourselves. Coincidentally, the
video on Volvo’s 2015 interception
When we talk about
bravery in marketing,
we are talking about
taking what may
appear like crazy risks
in putting a brand’s
promise(s) to its
target audience. It’s
about being more
imaginative than
confrontational.
of the SuperBowl advertising was
making its rounds. It was a total
coup that gave Volvo exposure
beyond imagination and
increased sales without having
to dole out millions of dollars
for the coveted ad spots. Other
campaigns like the “got milk?”
work made what is essentially
a boring, unexciting product
i.e. milk into something worth
talking about without actually
talking about milk. McDonalds
found out the hard way in the UK
when the “dead Dad” ads had
to be pulled off air as customers
complained that it was morally
wrong for the fast-food giant to
benefit from grief.
But I digress, back to marketing
by boda-boda. When we talk
about bravery in marketing, we
are talking about taking what
may appear like crazy risks in
putting a brand’s promise(s) to
its target audience. It’s about
being more imaginative than
confrontational. It requires that
we as marketers get comfortable
with discomfort and yes even
failure especially when the tried
and tested is working but at
some point we need a bit of the
crazy to take us to that next level.
It is also about being about to
stand in the meeting and board
rooms as the sole voice for the
customer and stand up to the
naysayers to fight for the longterm
interests of the organization
vs the short term gain sometimes
to personal detriment.
We as marketers need to be
willing to have the difficult
conversations, to tackle the
elephant in the room, to
challenge the status quo and
bring to the table innovative
approaches and solutions even if
it means your personal reputation
is called into question. It may
also mean saying no to those
stakeholder requests which
don’t make business sense while
saying yes to the scary business
opportunities, stretching your
brand without snapping it and
having the wherewithal to
surround yourself and hire people
who are far better than you. I
certainly have experience of this
and the one thing I can say for
sure is that if you have a solid
business case, are willing to take
criticism and work with other
stakeholders for the greater good,
your personal reputation may
take the hit in the short term but
the truth will always set you free
especially those uncomfortable
truths! Sometimes it may take a
couple of years but good things
come to those who wait.
So, I put the question about
bravery in marketing and/or
advertising to 2 industry fora and
these are some of the results I
got:
Musk’s criticisms began after a
rout in tech stocks sent Twitter’s
market valuation tumbling far
below what he offered for the
company. Around the same time,
the value of Musk’s company
Tesla, which underpins the
majority of his wealth, also
fell after Musk announced he
planned to sell some of his shares
to fund the Twitter deal, meaning
he now is significantly less
wealthy than when he put the
deal in place.
Twitter is currently trading at
around $34 per share, valuing
the company at $26 billion—little
more than half of what Musk
offered for it. Tesla’s shares were
• UHMG’s Get off the sexual
network campaign for facing
a behavioural challenge that
had not until then been
tackled in a public arena with
regards to HIV transmission.
More recently, the “Silence is
Deadly” advocacy campaign
that has our feathers raffled
but will hopefully get us as a
nation to deal with the issues
it highlighted e.g. teenage
pregnancy
• Riham cola campaigns for
being unashamedly “me-too”
but following through on
execution and making the
big boys work for their market
share.
• The ongoing digital MTN
campaign that takes on
topical themes and makes
them fun and engaging while
trading at more than $1,000
per share in April when Musk
announced his intention to buy
Twitter, valuing the company
at more than $1 trillion. That
valuation has since fallen by more
than 25%.
“Having mounted a public
spectacle to put Twitter in play,
and having proposed and then
signed a seller-friendly merger
agreement, Musk apparently
believes that he … is free to
change his mind, trash the
company, disrupt its operations,
destroy stockholder value, and
walk away,” Twitter’s lawsuit said.
It argued that the fall in the value
of Tesla and Twitter stock was
linking back to their product/
service portfolio.
• Movit for following through
on their regional ambitions
with mostly locally
relevant products and
communications as well as
local partnerships; remember
the provision of grooming
services for the Christian Life
Church mass wedding and
more recently the ads for
“Baby Ndunya”
I am heartened to see that we are
taking more risks and looking for
interesting ways to build brand
and customer engagement that
contributes to the bottom line. I
cannot wait to see what comes
next so let’s get crazy “bodaboda”
style!
The Numbers That May Have Convinced Elon Musk That
Twitter Was Worth $44 Billion
From page 3
behind Musk’s desire to back out
of the deal.
On Monday, before the lawsuit
was filed, Musk’s Twitter account
posted a meme depicting the
billionaire laughing, with the
caption: “They said I couldn’t
buy Twitter. Then they wouldn’t
disclose bot info. Now they want
to force me to buy Twitter in
court. Now they have to disclose
bot info in court.”

Kampala North News
Issue 2 Kampala North News
A publication of the Rotary Club of Kampala North Issue 2
6 A publication of the Rotary Club of Kampala North
7
Rotary Projects Around the Globe
Canada
Tunisia
Cambodia
To Raise Exceptional Children,
Teach Them These 7 Values
Any fact or bit of knowledge we teach a child might be obsolete when they are adults, but values
endure through all changes.
By Sherrie Campbell
In recent years, Rotary clubs in
Grande Prairie, Alberta, have
teamed with Rotaractors in
semiannual collection drives that
have netted basic clothing items
for the needy.
In late October, the Rotary Club
of Grande Prairie joined with
fellow Grande Prairie clubs —
Swan City, Sunrise, and After
Five — and the Rotaract Club
of Grande Prairie to recruit a
local junior league ice hockey
team for a “Tighty-Whitey Toss”:
Fans showered the rink with
new packages of socks and
underwear to celebrate the
Grande Prairie Storm’s first goal
just a few minutes into a game
against the Blackfalds Bulldogs.
Local institutions serving
homeless people distributed
the articles a few days later.
“We collected over 160 gallons
of socks and underwear from
this event alone,” among the
12,000 pieces taken in during
the month, says Carrie Sandboe,
a member of the Rotary Club
of Grande Prairie. “They are the
most-needed staple clothing but
are the least-donated items to
centers.”
The Rotaract Club of Tanit
Carthage reprised its hit 2019
fashion show that spotlighted
young cancer patients in
late November, expanding
the production to embrace
young women and girls with
other conditions, including
amputation, skin conditions,
and burn scars. A dozen
participants strutted the catwalk
for “Rac Mahlek,” or “You Are So
Beautiful,” outfitted in specially
prepared garments before an
audience of roughly 150 in the
ornate Ennejma Ezzahra Palace
in Sidi Bou Said. “The purpose of
this project is to show and make
these women feel that they are
beautiful despite differences,
and that they are capable of
doing anything they wish for,”
says Aziz Jouini, president of the
24-member club. The event’s
nine club organizers overlooked
no detail, from the selection of
the participants to the ballroom
decorating to the hiring of hair
stylists and makeup artists,
musicians, and photographers,
Jouini says. The program was
funded with proceeds raised
at a gala. “A parent of one of
the participants suffering with
cancer did not hesitate to thank
us for making her daughter’s
dream of walking the red carpet
come true,” Jouini says.
Pan-Asian partnerships have
boosted the Rotary Club of
Phnom Penh Metro’s work
to heighten educational
opportunities for young
Cambodians. With $4,000
donated by the Rotary Clubs of
Osaka Central, Japan, and Taipei
Yuanshan, Taiwan, the Phnom
Penh Metro club collaborated
with local crews from the Japan
International Volunteer Center, a
nongovernmental organization,
to improve classroom space at
the Osamaki Primary School in
Siem Reap province.
The 16-teacher facility, which
serves 405 pupils, “had been
suffering with a limited number
of classrooms” that did not
keep pace with its growing
enrollment, says club member
Michie Nishiguchi. Before
the transformation, which
converted one large room into
two classrooms and upgraded
the electrical wiring, walls,
and flooring, the school had
used a hut on the grounds
for instruction — a “disastrous
situation during heavy rains,”
Nishiguchi says.
To parent our children to be exceptional, we must
allow our children to experience “optimal levels of
frustration.” It is our job to love and support them
through their struggles, but to refrain from solving
their problems for them.
We need to equip our children with the insight
that their struggles and failures serve as master
teachers that help grow them into stronger, more
successful people. It is important we help our
1. Teamwork
To be successful, our children
must understand the value
that others hold in their lives.
We must teach them that
fundamental to happiness and
success are healthy, supportive
and successful relationships. We
must encourage our children to
get involved in extracurricular
activities and give them chores
and responsibilities in the home
as ways to garner a sense of
teamwork into their repertoire
of life skills. It is essential we also
involve ourselves in their lives, as
this gives us the opportunity to
set the standards for the work
they need to accomplish inside
and outside of the home.
2. Self-care
Personal power and complacency
cannot co-exist. We must parent
our children to dedicate time and
energy whenever necessary to
ensure that no important areas of
what they need to accomplish are
being neglected. This value helps
children overcome the emotional blocks they face,
which breed thoughts of small-mindedness and
create self-imposed limitations. We must teach
them to set high standards for themselves and
to never apologize for striving to live up to those
higher standards. Our goal as parents should be to
encourage our children to think as big as they can,
expect nothing less than the best, have courage
and, most importantly, be kind.
them manage their own lives in a
highly effective way.
3. Seeing possibilities where
others see problems
When we teach our children
to approach their challenges
with a belief in solutions, this
encourages them to engage in
the creative process of examining
and architecting alternate routes
up the mountain. Being solutionfocused
safeguards our children
from defeatist thinking. It is our
job to teach them that if they

8 Kampala North News
A publication of the Rotary Club of Kampala North
Issue 2
cannot find a solution, they must
open their mind, seek the advice
of others and apply new ideas
and suggestions until barriers
are removed and their problem is
solved.
4. Motivation
To grow our children in their
personal power, we must parent
them with a “motivation mindset”
by teaching them to consistently
monitor, evaluate and adjust
to the work ahead of them and
their attitude about it and to
stay clear of sabotaging beliefs
that may drive complacency, too
much time on electronics and
other roadblocks that interfere
in them living up to their higher
standards.
One of the best ways to keep our
children motivated is to teach
them to write things down as a
method of defining their goals
and direction. Encouragement,
validation and support must be
consistent in our parenting.
5. Time management
One of the most important values
we teach our children is “the
power of now.”
Success is deeply rooted in
having exceptional timemanagement
skills. We must
parent our children to get
their most important tasks
accomplished first. It is natural to
want to avoid stress, but if we can
teach our children to get their
most stressful tasks done first,
the rest of the work they need to
accomplish will be much easier.
6. Accepting responsibility
For our children to be and feel
successful we must parent them
to understand that whatever
happens in their life or career,
the best path to follow is always
to take responsibility for the
outcomes, both positive and
negative, which are the result
of their efforts. If they make a
mistake, we must encourage
them to see their mistake as a
self-created learning experience.
We must help them examine
what they need to shift and
change to avoid making this
same mistake in the future.
Taking responsibility allows
our children to learn the value
of humility and to be flexible
enough in their thinking to
change their approach whenever
necessary.
7. Kindness
There is no greater value to teach
our children than the value of
kindness. Kindness does not
turn our children into sappy
pushovers. It turns them into
classy people who possess good
character.
We must teach our children
that all people have value and
that they can deliver both
good and bad news to others
with a sense of grace. We must
parent our children to be kind
to themselves, as our children
can be so hard on themselves
when things are challenging
them. When we are kind to our
children, our children believe
we see them as deeply valuable.
When our children believe that
we see them as valuable, they
learn to value themselves. Their
belief in their value sets them
up to live their lives with a solid
sense of confidence in who they
are and what they have to offer.
As parents, we want to create
an emotional environment
of kindness that is infectious,
contagious and advantageous
to the children we are raising.
Kindness will take our children
further in life than any other
human characteristic.
Choose one of these two
depending on the space you have
The Object of Rotary
The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and,
in particular;
FIRST; The development of acquaintance as an opportunity for service;
SECOND; High ethical standards in business and professions, the recognition of the worthiness of all
useful occupations, and the dignifying of each Rotarian’s occupation as an opportunity to serve society;
THIRD; The application of the ideal of service in each Rotarian’s personal, business, and community life;
FOURTH; The advancement of international understanding, goodwill, and peace through a world
fellowship of business and professional persons united in the ideal of service.