July/August 2022

Integral blinds
With curtains and traditional window
dressings falling out of fashion in recent
years, homeowners are increasingly
turning to blinds to provide the shading and
privacy they are looking for.
But many of us also want clean sightlines and
less clutter in our rooms – something that can
be at odds with ‘standard’ blinds that are usually
wall or frame mounted.
These types of blinds are also incompatible with
bi-fold doors and the large sliding doors that are
very on-trend.
THE COMPLETE PACKAGE
Today’s interior trends and the demand for ‘home tech’ are opening up huge opportunities
for window installers to offer their customers integral blinds as part of a complete package.
Ian Short, Managing Director of Uni-Blinds manufacturer Morley Glass, explains why...
So, many homeowners will be asking how they
incorporate shading and privacy into these
premium products at the very early stages of their
renovation work or extension.
This presents an excellent opportunity to offer
Uni-Blinds integral blinds with all new windows
and doors. Available in cordless, motorised,
solar-powered and corded versions, these sleek
blinds sit between the panes of glass inside
double or triple glazed units. They enable any
accomplished window and door installer to offer
homeowners a package that fits with how they
want their homes to look today – not what they
would have chosen 10 or 20 years ago!
This is why the Uni-Blinds brand is growing
strongly, reflecting the homeowner shift, with
volumes up 50% in 2021 alone. Every Uni-
Blinds unit features high quality ScreenLine blind
systems from Pellini, which are renowned globally
to always look great and function reliably over
time, providing the best value to homeowners.
And it is here where it is important to think about
cost versus value. Adding Uni-Blinds into the
package will obviously increase the overall sale
value, but don’t let this put you off! Remember
that the additional cost compared to windows
and doors without integrated blinds will be offset
by the savings the customer will make by not
having to buy traditional window blinds – we
Above: Uni-Blinds integral blinds provide a solution for large areas of glazing. Inset: Ian Short, Managing Director of Morley Glass.
think it represents a win-win for installers and
the customer!
Unlock a superb sales opportunity
In addition to offering homeowners the highest
quality integral blinds on the market, Uni-Blinds
also provide a solution that caters for a huge
variety of décor styles and property types. This
enables installers to carefully tailor the integral
blinds to fit the customer’s needs.
The Uni-Blinds range includes Venetian and
pleated integral blinds with five different control
systems and a wide variety of colours. And the
good news for installers is that this range is
always evolving to provide integral blinds that can
be finely tuned to different lifestyles and personal
taste, as two of the most recent Uni-Blinds
innovations demonstrate.
The pleated blackout provides all the benefits of
an integral blind with darkness on demand. Ideal
for use in children’s nurseries, bedrooms and
cinema rooms, or anywhere where external light
is causing a nuisance, its design prevents light
‘bleed’ around the edges and along the cords to
give an outstanding result.
Another recent innovation is the SV+ cordless
sliding Venetian integral blind. This is an evolution
of the most popular Uni-Blinds system, the SV,
which is sold in its thousands every month.
The SV+ caters for customers who love the
appeal of the cordless slider to raise, lower
and tilt the blind, but prefer the view through
the windows to be symmetrical. It is a subtle
difference, but one that some end-users will
really value.
Further Uni-Blinds benefits come through the
unrivalled service provided by Morley Glass.
This includes nationwide aftersales support and
complimentary delivery in as little as 10-12 days
when ordered by 10am on Thursdays. This means
no long lead times and no long distance shipping,
so installations can be completed quickly to the
delight of homeowners.
Contact Morley Glass:
0113 277 8722
www.morleyglass.co.uk
@MorleyGlassGlaz
28 T I JULY/AUGUST 2022
PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST