Gen Z Will Change the World (Vol.1) eBook
An eBook series that reveals how young people are effecting change in the world.
An eBook series that reveals how young people are effecting change in the world.
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G E N Z W I L L C H A N G E T H E W O R L D V O L . 1<br />
Influencer marketing<br />
Despite its impact, last year was a<br />
difficult year for <strong>the</strong> fledgling and<br />
unregulated influencer industry. We<br />
saw influencers having to be more<br />
transparent about sponsored posts<br />
and <strong>the</strong> notorious FYRE festival fail<br />
called into question how brands use<br />
influencers to pay for an illusion.<br />
With most youth marketing strategies now<br />
anchored on influencer marketing, <strong>the</strong> key<br />
to it’s success will be retaining <strong>the</strong><br />
au<strong>the</strong>nticity of <strong>the</strong> 'talent'.<br />
What would we do without influencer<br />
marketing?<br />
And, in a speech last summer,<br />
Unilever’s CMO Keith Weed called on<br />
<strong>the</strong> influencer ecosystem to “rebuild<br />
trust before it’s gone for ever”.<br />
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