Gen Z Will Change the World (Vol.1) eBook

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G E N Z W I L L C H A N G E T H E W O R L D V O L . 1 Gender identity Gen Z want to tell their own story, and forward-thinking brands are making this possible – for example; Unilever antiperspirant, Axe or Lynx, Broadly’s or see recent non-binary and transgender stock photo collection which aimed to normalise the use of these photos and broaden identity representation. This is bigger than gender, sexuality, race, weight or disability. This is about recognising that the standard list that says who you are and what you can be doesn't work for young people anymore. W i l l g e n d e r a s w e k n o w i t b e o u t d a t e d o r e x p a n d e d ? 5
1 G E N Z W I L L C H A N G E T H E W O R L D V O L . 1 Gen Z will change our footprint on the planet The first UK youth climate strike occurred in February 2019, where over 15,000 schoolchildren took to the streets calling for political action to address climate change. Climate change is steadily increasing in importance for young people. For you, what are the most important political issues? – Climate Change 49% 13% Sep 15 Jun 20 Source: State of the Youth Nation, June 2018, n=467 6
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