Gen Z Will Change the World (Vol.1) eBook

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G E N Z W I L L C H A N G E T H E W O R L D V O L . 1 Influencer marketing Despite its impact, last year was a difficult year for the fledgling and unregulated influencer industry. We saw influencers having to be more transparent about sponsored posts and the notorious FYRE festival fail called into question how brands use influencers to pay for an illusion. With most youth marketing strategies now anchored on influencer marketing, the key to it’s success will be retaining the authenticity of the 'talent'. What would we do without influencer marketing? And, in a speech last summer, Unilever’s CMO Keith Weed called on the influencer ecosystem to “rebuild trust before it’s gone for ever”. 19
G E N Z W I L L C H A N G E T H E W O R L D V O L . 1 Want to learn more? Book a demo A State of the Youth Nation subscription helps leading brands make better youth market decisions. Our tracking product will equip you with the tools to better engage with young people, and put the drivers that shape their worlds at the heart of your team's youth market decisions. Annual subscription gives you instant access to: Latest Gen Z insights - Be better prepared with the most up-to-date tracking data (nat rep) Regular webinars - Who is Gen Z? How to get cut through? What drives loyalty? Best practice 101 Gen Z and your business - We will deliver an actionorientated insight deck to inspire change. 1
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