Survey Questions - Edison Electric Institute

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Chapter 1: Customer Expectations spearheaded by customers. Regardless, undergrounding the system has implications for the reliability, cost, and aesthetics of the system. Customer Feedback Several times a year, the Edison Electric Institute (EEI) polls Americans regarding various energy related issues. As part of the EEI third-quarter Power Poll, questions were asked to discern the desire of customers to have electrical lines placed underground. A total of 1003 interviews were completed online with residential customers across the nation between October 5 and October 11, 2012. Those interviewed were asked several demographic questions to gauge perspectives from different regions of the country (Northeast, Midwest, South, or West) and different population density areas (urban, suburban, or rural). Figure 1.2, Undergrounding Wires, asked the question “Are the electric wires that serve your home overhead or underground?” Of all respondents, 39 percent indicated that they have underground service. The region of the country with the larger amount of underground service was the South with 47 percent. In fact, more people in the South responded that they had underground service than overhead service. Contrary to what may have been expected for responses broken out by population density, people living in suburban areas indicated that 49 percent of them have underground service. Percentage 70 60 50 40 30 20 10 0 2 Edison Electric Institute Figure 1.2 Undergrounding Wires USA Northeast Midwest South West Urban Suburban Rural Overhead Underground Don't Know Figure 1.3, paying for Undergrounding, depicts the results from the question “How much more, as a percentage of your electric bill, would you be willing to pay to have the electric wires that serve your neighborhood placed underground?” Participants were given the choices: no increase, 1−10 percent increase, 11−20 percent increase, 21+ percent increase, or Don’t Know. For the entire country, 34 percent of the respondents were willing to pay between 1−10 percent in additional costs on their electric bill to have utility facilities placed underground, with an additional 26 percent willing to pay more. The rural section of the polled participants had the largest group, 40 percent, who were not willing to pay anything for undergrounding.
Percentage 40 35 30 25 20 15 10 5 0 Figure 1.3 Paying for Undergrounding USA Northeast Midwest South West Urban Suburban Rural 0% 1% -‐ 10% 11% -‐ 20% 21% + Don't Know Out of Sight, Out of Mind 2012 With estimated costs to underground an entire electric utility in the billions of dollars, the impact to utility customers could result in their utility bill doubling. The North Carolina 2003 1 study noted that “the ultimate impact of the capital costs alone on an average residential customer’s monthly electric bill would be an increase of more than 125 percent” to underground the electric facilities. EEI posed the question “Would you be willing to pay 100 percent more on your electric bill to have the electric wires that serve your neighborhood placed underground?” Figure 1.4, Doubling Power Bill, presents the overwhelming response from all parts of the country as “no.” 1 Report of The Public Staff to The North Carolina Natural Disaster Preparedness Task Force, The Feasibility of Placing Electric Distribution Facilities Underground, November 2003. Edison Electric Institute 3
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Survey Questions - Edison Electric Institute

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