06.09.2022 Views

Wood In Architecture Issue 2, 2022

First published in 2017, Wood in Architecture (WIA) is a bi-annual trade magazine devoted to the international timber construction sector. The newest addition to the Panels & Furniture Group of wood magazines, WIA features in-depth insights to the latest industry news, incredible projects and leading trade events. WIA is an advocate for timber as a material of choice for today’s built environment, and is the perfect source of inspiration for architects, builders, engineers and interior designers across the globe.

First published in 2017, Wood in Architecture (WIA) is a bi-annual trade magazine devoted to the international timber construction sector. The newest addition to the Panels & Furniture Group of wood magazines, WIA features in-depth insights to the latest industry news, incredible projects and leading trade events. WIA is an advocate for timber as a material of choice for today’s built environment, and is the perfect source of inspiration for architects, builders, engineers and interior designers across the globe.

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FIT-OUTS<br />

Yuntai Ice<br />

Chrysanthemum<br />

display shelves<br />

PROJECT INFORMATION<br />

DEVELOPER: Government of Huanfeng<br />

Town, Xiuwu County, Henan Province<br />

CLIENT: Jiaozuo Yuntai Agricultural<br />

Technology<br />

DESIGN FIRM: LUO studio<br />

CONSTRUCTION FIRM: Jiaozuo Yuanbo<br />

Architectural Engineering<br />

LOCATION: Henan, China<br />

PHOTOGRAPHY: Jin Weiqi<br />

TOTAL EXHIBITION AREA: 602 square<br />

metres<br />

MAIN DISPLAY SHELF SIZE: 12m<br />

(length), 14.1m (width), 5.3m (height)<br />

MATERIALS: Thin pine panels, iron sheets<br />

COMPLETION DATE: 30 Nov 2021<br />

SUPPORTING RURAL INDUSTRIES<br />

REVITALISATION<br />

The year 2021 marked an opening of a new<br />

chapter for China’s Rural Revitalisation<br />

<strong>In</strong>itiative. As industries take the lead in rural<br />

revitalisation, quality agricultural products and<br />

better ways of displaying them are essential.<br />

This is quite true for Houyanmen Village in<br />

Huanfeng Town, Xiuwu County, China. The<br />

Yuntai Ice Chrysanthemum <strong>In</strong>dustry Park in the<br />

village needed an exhibition space to display<br />

its ice chrysanthemum products, which is a<br />

species of medicinal chrysanthemum, and the<br />

operator thought that what the products display<br />

needed was just a place with a moderate size.<br />

Therefore, they commissioned a steel structure<br />

manufacturer to construct a space with portal<br />

steel frames at a fast speed, for serving product<br />

display and live-streaming selling activities.<br />

Such portal steel frames replicated the<br />

structures of other plants in the industry park.<br />

The operator thought that the space was ready<br />

for use once furniture pieces were set in.<br />

The exhibition is a crucial step for advertising<br />

and marketing. The industrial park’s current<br />

selling channels mainly include tour groups,<br />

56 WOOD IN ARCHITECTURE • ISSUE 2 – <strong>2022</strong>

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