Poison PDFs
Poison PDFs
Poison PDFs
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Are ALL <strong>PDFs</strong> <strong>Poison</strong>?<br />
Unsplash Benjamin Wong<br />
<strong>Poison</strong> DooDoo<br />
Painful Dodo<br />
Sucks<br />
<strong>PDFs</strong> are good for small print jobs, such as<br />
leaflets and notices, as well as fill-in forms<br />
online; but Newsletters? Do not use <strong>PDFs</strong> to<br />
present content that could and should be on a<br />
web page or in the form of a digital booklet.
Long Files Longeurs<br />
The PDF Roll-Out<br />
British TV viewers know what comes next: the puppy rolls the<br />
toilet roll downstairs. Long <strong>PDFs</strong> are like stair carpet or runaway<br />
loo rolls. Keep them dawgies scrollin' ...<br />
Worse, PDF newsletter perpetrators often produced multi-column<br />
pages which obliged persons reading online to scroll down up<br />
down up down. The layout and design of their offerings<br />
resembled 1950's business letters, even when created by the latest<br />
hi-tech - a 1950's electric typewriter.<br />
Such authors never grasped the fundamentals of word processing<br />
or desktop publishing, let alone layout and design.<br />
We go the trouble of writing the stuff, then all the mangy<br />
muggles have to do is read it! They should be grateful.
Platform<br />
How are readers reading your PDF?<br />
Although your standard PDF may read<br />
on a desktop, how does it look on a<br />
laptop or tablet or mobile phone?<br />
There is a good chance that you won't<br />
see a lot on a smartphone.<br />
<strong>PDFs</strong> are limited. You can’t embed a video or audio<br />
file in a PDF. You can’t have animations in a PDF.<br />
Nor can you serve interactive forms or other elements.<br />
<strong>PDFs</strong> tie one hand behind your back when it comes to<br />
creating engaging, interactive, media-rich content.<br />
HTML Newsletters<br />
Check out HTML Newsletters: these are the kind of email<br />
newsletters that you send from Mailchimp for example.
This newsletter is created in Canva Design.<br />
You can start a free account with Canva.<br />
Canva Click
BLOGs and Websites<br />
Freedom of Expression<br />
Think website, think BLOG post: these give you control over<br />
your material and your readers may actually look at them.<br />
No more heavy thump of the PDF doorstop landing on the Inbox<br />
doormat. No more groans.<br />
Increase your chances of not being deleted on sight.<br />
contact
Poor Dog Fodder<br />
Click the Pic<br />
What are alternatives to the Paleolithic<br />
Dinosaur Format?<br />
Click on the picture for more ideas.<br />
Stephen is a Book Blogger in paper and print and digital media.<br />
Contact with a Click on the Pic
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