How to Make the Perfect Landing Page in 5 Easy Steps _ Canva

Steps to Building the Perfect
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Who needs to build a good landing page? The answer is everyone, companies big and
small, multinational corporations and solo entrepreneurs.
If you want to generate leads, you need to make a landing page that works. In fact, the
more landing pages you make, the better. Recent studies show that companies that
increase their landing pages from 10 to 15 see a 55% spike in leads. And when a
business has 40 landing pages, the number of leads exceeds 500. More landing pages
and better landing pages give you more opportunities to convert.
What is a landing page?
Step 1: Create a landing page outline
Step 2: Log in to Canva and choose a template
Step 3: Customize your template
Step 4: Preview the landing page and get feedback
5: Publish and optimize your landing page
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How to build a landing page: Best practices
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But what is a landing page, anyway?
A landing page is a single, standalone webpage crafted specifically for visitors who
click your ad placement, a link in an email ad, or a pop-up page.
It’s single-minded in its goal: a landing page’s sole purpose is to get visitors to take one
action, like:
Sign up for your newsletter
Register for an event
Become a member of your online community
What’s the di
erence between a landing page and a website?
The main di erence between a landing page and a website is its goal. A landing page is
created with a single goal in mind, and everything about it—from its copy to the images
to the layout—is there to compel a visitor to take that specific action.
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A website, on the other hand, is made for exploring and browsing. Its goals are varied:
it provides information, showcases products, enables shopping, o ers customer
support, and more.
Many would argue that there’s no need to make a landing page, when a perfectly good
home page will do. However, linking to your home page might not give you the
conversions you want. Remember, a home page contains a lot of information (too
much information, for that matter) and invites the visitor to explore.
On the other hand, a well-crafted landing page with a distinct Call-to-Action (CTA) will
compel the visitor to take action. Your visitors know exactly what they’re getting, and
they’re more likely to buy into your message.
How to Make a Landing Page for Free
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Building a good landing page requires resources. It needs planning and a lot of testing.
But here’s some good news, especially for folks who are just starting out or working on
a limited marketing budget: you can make a landing page for free using Canva
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Websites.

Canva Websites is free and easy to use, thanks to its intuitive drag-and-drop editing
tools. And yes, there’s no coding required.
You can create one-page websites that are responsive across all devices, including
desktop, tablets, and mobile devices. Mobile responsiveness, for one, is crucial, as
more than half of today’s web tra
ccomes from mobile phones.
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You can build your landing page from scratch or choose from an array of
professionally designed templates. With a free account, you can create up to five
landing pages on the my.canva.site subdomain. If you’re on a Canva Pro account, you
can either purchase a domain through Canva or connect your existing domain to your
Canva website.
How to Build a Landing Page with Canva Websites: A
Step-by-Step Guide
1. Come up with a landing page outline
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Before anything else, set a goal. The layout of your landing page will revolve around
this specific goal.
It should be clear, actionable, and measurable. Do you want to increase your email
newsletter subscribers? Do you want to get participants for your upcoming webinar or
event? What is the one thing you want your visitors to do when they click your ad?
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With the goal in mind, you can now create your landing page outline. This outline
should include:
A catchy headline that matches the message of your ad
A subheading or short body copy explaining your o er
A hero message that encapsulates the benefits for your audience
A catchy and compelling CTA
2. Log in to Canva and choose a landing page template
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Choose a landing page template with a minimalist and simple design with very few
distractions. The design should support the single-minded message of your CTA.
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3. Customize your landing page
Using Canva Websites’ drag-and-drop tools, transform your landing page template to
fit your exact requirements.
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What makes a good landing page? Here are some important things to keep in mind
when customizing your landing page:
Pass the Blink Test
A great landing page passes the Blink Test, a 3- to 5-second window when your visitor
decides to stay or leave. If they believe the landing page isn’t relevant to their needs,
they won’t hesitate to abandon ship.
What are some things you can do to pass the Blink Test?
Make sure your page loads fast
Write a concise and informative headline that captures the value of your landing
page
Use photos that support your copy
Use a readable font
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When choosing your font pairing, use font styles that are not just big but also easy to
read.
Use contrasting colors for your CTA buttons
The CTA button is your landing page’s raison d’ê̂ tre or reason for being. Therefore, you
have to make sure that everything on your page points to it.
One way to do that is to use contrasting colors. The usual choices for CTA buttons are
green and red. While the red CTA button outperformed green in this A/B Testing
experiment, it’s still great to test either color on your own to see which one works for
your specific landing page color scheme.
Match your landing page’s color scheme to your brand colors
To build trust and ensure recognizability, the colors of your landing page should not
stray far from your brand colors.
a lot of negative space
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Negative space ensures your page is easy on the eyes and quick to load.
4. Preview the landing page and get feedback
Preview your design on di erent devices by clicking the Preview button.
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At this point, you should also get feedback from your client or colleagues by giving
them a link to access the dashboard.
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5. Publish and optimize your landing page
Once you’re done creating your landing page site, you’re now ready to publish.
With your free Canva account, you can customize your my.canva.site subdomain.
With Canva Pro, you can:
Purchase a unique domain through Canva; or
Link to your existing domain
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To optimize your landing page for SEO, edit the tab name and your landing page
description.
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Then click Publish, and your landing page is ready to go.
How to Build a Good Landing Page: Best Practices
1. Be very specific with the goal of your landing page
A single, fixed goal allows you to get better conversion rates. So don’t send out
multiple, mixed messages. Instead, stick to a single CTA—both in your ad and your
landing page form.
2. Choose a relevant hero image
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When choosing a hero image, think of your target audience and identify the kind of
appeals to them. Then, pick a photo that not only appeals to visitors, but also
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einforces your message or value proposition. Now, place it in a spot that leads to your
CTA, which is where you want your visitors to look next.
Here are some images that will make for a successful landing page:
Simple images that evoke emotion
Images that feature people
A straightforward color palette that matches your landing page
A tip: Aside from the look and feel of your hero image, you want it to load fast too, so
your landing page passes the Blink Test. Also, you can always use Canva’s photo editor
to enhance your pictures.
3. Treat your CTA with utmost care
Studying e ective CTAs is the best way to know which ones could work for your
specific purpose.
characteristics of e ective landing page CTAs are:
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Focused on the benefit
Straight to the point (five words at most)
Action verbs (get, download, click, register, etc.)
Apart from great button copy, you also have to highlight your CTA. We’ve covered
using contrasting colors, so here are a few more ways to make your CTA stand out on
your landing page:
Surround your CTA button with negative space, so it won’t compete for attention
Look at your page the way your visitor will, follow where their eyes go, and place the
CTA there
Test everything–your button shape, size, color, font, and copy
4. Do A/B testing
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An A/B test, also called “split testing,” is the process of creating two slightly di erent
variations of a single page to see which one works better. The key thing to note here is
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the “slight variation” as you conduct the test by changing one small element at a time.
Examples of A/B testing include:
Testing between a red and green CTA button
Testing between two di erent headlines
Testing between two hero images
You can’t just do A/B Testing at random, so to decide which variable to test, follow the
ICE (Impact, Confidence, Ease) framework.
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An e ective landing page can be hard to pull o . It requires planning, testing, and in
some cases, a bit of trial and error. To further guide you, here are some last-minute
reminders to keep in mind when designing your first landing page:
Know your target audience’s pain points and address them
Guide your visitor’s journey
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Continue to o er value once you get a lead or conversion
Also, landing pages can be pretty complicated, but building one doesn’t have to be.
With Canva Websites, you’ll be done in minutes.
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