SIGs Espresso

G O A L S A N D T A R G E T S
What is your aim and who are your targets?
Only Connect: a SIG Sec is a mixture of conductor
and commentator and encourager and recruiter -
as well as a secretary and record keeper. It is a
voluntary job and can be thankless. Members may
need reminding from time to time that a SIG is a
collaborative venture which depends on input
from members of the group. In these days of asmany-as-you-like
SIGs, how many muggles click the
join button and then forget about it?
Landing Page and Call to Action
These terms come from online marketing but the root
idea is a single page with a single purpose - to gain a
response. SIG Secs can regard such a page as a gentle
reminder, and, hopefully, a graphic appeal might gain
more attention than a simple note. Overleaf is an
example which I wrote for Italia SIG when the Sec
opined that she never heard from any of her
members.
To be more effective, you need a mail merge list to
address the members individually.
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