SIAL Daily 2022 - Preview Edition

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I TRADE TALK I SIAL Paris 2022 has all tools and ingredients needed for Top Buyers to do business The trade show’s VIP Top Buyer scheme ensures buyers from around the world are at the right place at the right time Jean-Gabriel Mollard, Global Marketing & Communication Director, SIAL Network, explains how the scheme gives buyers a front row seat to the trade show. Why do buyers from around the world come to SIAL Paris? First of all they are coming for business - top buyers, the biggest at the show, are here to find the best products for their industry, whether they are retailers, importers or wholesalers. I think they come to SIAL Paris 2022 because it is a hub. It is where they can find the biggest amount of products in the same place at the same time. There are over 400,000 products being presented at SIAL Paris - that’s huge. Obviously, they might be able to find these online, but there is a big difference, especially when you are talking about food, when you can see, test, manipulate the product, and meet the people who are producing them. We evaluate that attending SIAL Paris for five days is like having six months worth of meetings. How do you create the perfect conditions for business to take place? We do this through several channels. First of all, we strive to have the best offer possible. The widest offer, with 127 countries in attendance this year - eight more than the last edition. Secondly, we provide buyers with the tools they need to prepare their visit. There are logistics tools which we provide through partnerships with our service providers, including hotels and transportation deals. We (…) ATTENDING SIAL PARIS FOR FIVE DAYS IS LIKE HAVING SIX MONTHS WORTH OF MEETINGS. also have a range of digital tools like CXMP, a market place, which buyers can use to look up exhibitors and learn about their products in detail. You can even plan your meetings on the platform. Visitors will always have a better show if they are prepared. One of the ways you are encouraging business is through the VIP Top Buyer Scheme. Can you tell more about this service? There are two key criteria for being a top buyer. First, they are visitors who have the ability to to purchase goods on behalf of their company. Second, they have a certain amount of turnover a year. Basically they are the biggest buyers at the show and this comes with certain advantages. What are the advantages of being part of the VIP Top Buyer Scheme? First of all, they are treated as VIPs and have access to the VIP Buyers Club, where they can rest and enjoy some food and a drink or a light massage. The club is also fully equipped for ©Loran Dherines work, with personal meeting rooms available. They also have their own dedicated lane for entering the show and can do so one hour before regular visitors. This ensures they will be among the first on the show floor when the gates open. They also have access to their own dedicated lounge - not just the VIP lounge. This is purely reserved for Top Buyers who can bring people in to conduct meetings. They have access as well to private tools, such as touring the trade show with a private guide who can provide key insights about various topics. Can you tell us about your special concierge service? The concierge service helps top buyers in two distinct ways. On the one hand, in a logistical way, where they can contact a dedicated email and phone number about virtually anything from flight bookings and reserving a restaurant to hotel bookings and dry cleaning services. We also accompany them with their networking, providing them with interactive maps and helping them schedule meetings with exhibitors of interest• 14 SIAL DAILY • THURSDAY 13 OCTOBER 2022 www.newsroom.sialparis.com/dailies
I MARKET TRENDS I SIAL Insights: Answering tomorrow’s challenges Understand the food industry’s inspiring developments and crucial challenges at SIAL Paris 2022, with the help of SIAL Insights SIAL Insights offers visitors direct access to an unprecedented analysis of the global food industry’s major consumption trends and their developments. This analysis is the result of three sources: the biennial Food 360 study conducted every two years by Kantar; the worldwide innovation panorama presented by ProtéinesXTC; and restaurant trend studies carried out by NPD. Based on SIAL Paris 2022’s #OwnTheChange theme, this informative research makes it possible to understand the reality of food challenges faced by 11 countries and markets across Europe and the world: France, China, Germany, the Middle East, the United States, Russia, Southeast Asia, Spain, the United Kingdom. This unique study is based on three principles: consumer expectations, product innovation and restaurant behaviour. CONSUMERS KNOW THAT THEY ARE WHAT THEY EAT Food choices for consumers go beyond just satisfying a basic need; factors include enjoyment, health, status symbolism, matters of convenience, culture, budget and more. Now, the challenges for the food industry are becoming more complex, as questions are being raised about production models and access to resources. The three worldwide studies conducted for SIAL clearly show that the pandemic did not turn the world on its head; quite the contrary. In this uncertain global context, consumers are as sure as ever that what they eat defines the world in which they live, for them, for their loved ones, and beyond, for all the species with which they share the planet. THE FOUR CARDINAL POINTS OF FOOD TRENDS There are four key trends identified by SIAL Insights as the most relevant for today and the future. More natural products Firstly, health as a trend has never been more crucial. By opting for ever more natural ingredients and simpler ingredient lists and processing, consumers can eat in a healthier way. It has been found that less is more when it comes to reassuring consumers about food safety and reasserting health benefits. Increased environmental and ethical responsibility Secondly, environmental and ethical responsibility remains an important concern. A label is no longer enough to guarantee that a product is not having too much of a negative effect on the environment. Ethics and corporate social responsibility are becoming more complex, and are being examined from end to end, since the industry is progressively becoming more accustomed to claims of a reduced impact “from field to plate” or “from farm to fork.” Consumers are, and will continue to be, increasingly discriminating in their choices, demanding ever more clear, tangible proof that companies are living up to their promises. More enjoyment Enjoyment as a driver for innovation and consumer spending is also prevalent in 2022. The increasing power of societal commitment to food choices brings “new taste to [...] enjoyment,” as put by SIAL Insights. Making a useful choice, whether at home or at a restaurant, makes consumers feel good. In the context of an economic crisis, it would be difficult to reserve the best for a select few, simply for reasons of purchasing power. That said, consumers have never been so eager to invest in feelgood foods and new discoveries. Digital transformation Lastly, the integrity of digital technology’s transformation of the food industry must not be understated. Digital technology offers consumers new ways to access products, information, nutritional coaching and consulting platforms, often in complete transparency• SIAL DAILY • THURSDAY 13 OCTOBER 2022 15
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