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Panels & Furniture Asia November/December 2022

Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.

Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.

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FURNITURE MANUFACTURING<br />

PROUDLY VIETNAMESE<br />

Jager uses technology whereby customers can<br />

determine how their space is designed and<br />

furnished without spending excessive time in<br />

communication between furniture maker and<br />

client. With this, the company aims to lead the<br />

domestic furniture market and export to other<br />

countries. Their clientele includes real estate<br />

corporations, designers as well as individual<br />

customers.<br />

While maintaining their production, Jager<br />

strives to incorporate “Vietnamese values and<br />

pride” in each and every piece of the furniture<br />

they make. They place a premium on beauty<br />

and perfection, especially as the company<br />

promises their customers a “high-class living<br />

space” and “high living quality”.<br />

MODERNISING MANUFACTURING<br />

Apart from their company’s goals and vision,<br />

Jager commits and invests in woodworking<br />

automation. Le Quon Khanh, CEO of Jager,<br />

recognises the need for technology in this<br />

business. Jager’s first factory was equipped<br />

with a panel saw, edgebander and computer<br />

numerical control (CNC) system but when he<br />

was planning for his new factory, he knew<br />

he had to invest into a new, more automated<br />

production to cater to the lower batch<br />

environment. This commitment paid off.<br />

“In 2009, I started research and learning in the<br />

industry from my experiences doing business<br />

with clients and handling previous projects,”<br />

Khanh shared.<br />

Aiding them in their technological journey was<br />

HOMAG, which the CEO of Jager described as a<br />

“key partner” and “one of the best decisions”<br />

that the company had made to develop their<br />

products successfully. He is proud to call Jager<br />

a “modern, new-generation manufacturer”.<br />

When Khanh set out to build his business,<br />

he made his decisions based on two key<br />

objectives: to create a company not dependent<br />

on manpower, and to nurture one that<br />

promotes effectiveness and sustainability.<br />

HOMAG’s machines and solutions have helped<br />

him with respect to these objectives.<br />

Among HOMAG’s products that have<br />

improved their manufacturing processes are<br />

the STORETEQ S-200, a horizontal storage<br />

system; SAWTEQ B-300, an integrated panel<br />

saw; CENTATEQ N-300, an integrated CNC<br />

nesting centre and another SAWTEQ B-300 as<br />

an external panel saw. Other machines the<br />

Vietnamese manufacturer utilised are HOMAG’s<br />

Legend<br />

1 Industry 4.0 ensures<br />

greater value with<br />

data gleaned from<br />

production and<br />

operation<br />

2 Jager aims to<br />

create a company<br />

not dependent on<br />

manpower, thus<br />

enlisting the help of<br />

HOMAG’s automated<br />

products<br />

3 With automation,<br />

understanding<br />

production metrics<br />

can help companies<br />

set and achieve KPIs,<br />

ultimately increasing<br />

efficiency<br />

2<br />

edgebanding machine EDGETEQ S-380 with<br />

return conveyor belt LOOPTEQ O-300; and<br />

the routing and drilling processing centre,<br />

CENTATEQ P-110 and DRILLTEQ V-200.<br />

Jager’s ongoing transformation reflects<br />

not just the impacts of Industry 4.0, but the<br />

potential that technology and automation<br />

have on manufacturing, production, and<br />

distribution in various industries.<br />

GROWING WITH CUSTOMERS<br />

HOMAG strives to design its machines and<br />

solutions with <strong>Asia</strong>n markets in mind. Jager’s<br />

success and continual progress are not<br />

only a reflection of how HOMAG commits to<br />

helping its customers expand, but also proof<br />

that manufacturers can grow and flourish<br />

when they make the right investments in<br />

automation and advanced woodworking<br />

solutions. P<br />

1<br />

3<br />

<strong>Panels</strong> & <strong>Furniture</strong> <strong>Asia</strong> | <strong>November</strong> / <strong>December</strong> <strong>2022</strong> 43

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